Sr. No. 1.

Question ___________ is the set of attributes and conditions a buyer normally expects when they purchase the product. A Expected product Basic product B Augmented product C Potential product D

Ans. A

________________________ goods will remain for longer period of time 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. The goods which we do not want to buy but might have to buy it sometime are A. Shopping goods B convince good C Specialty goods D . Un-sort goods Goods for which customers will take out time for comparison of price, quality, brand name are A. Shopping goods B convince good C Specialty goods D . Un-sort goods ____________ products are limited in supply and long time contracts are common A. Firm Products B Natural products C materials D . capital items _____________ are used for further processing A. Firm Products B Natural products C component materials D . capital items __________ enters the finished product with no change in form A. component parts B Natural products C component materials D . capital items ____________ are services like legal, consultancy, advertising etc, A. maintains and repair B business advisory C suppliers D. capital items ______________ becomes the variation offered by the company in product mix A width B length c depth d consistency ______________ refers to the closeness in production requirements, distribution and usage. A width B length c depth d consistency The total number of product lines a company carries is A width B length c depth d consistency The strategy when the company expands it existing product mix is called A Expansion of product mix B contraction of product mix C altering existing product D trading up The strategy when the company makes changes in it existing product mix is called A Expansion of product mix B contraction of product mix C altering existing product D trading up The strategy when the company offers high price prestigious products to their existing product line in a effort to increase sale of low priced products A Expansion of product mix B contraction of product mix C Trading down D trading up The strategy when the company adds low priced item to their existing line of specialty products A Expansion of product mix B contraction of product mix C Trading down D trading up The strategy when the company launches the product at higher price and higher promotion is A Rapid skimming B Slow skimming C Rapid penetration D slow penetration The strategy when the company launches the product at lower price and higher promotion is A Rapid skimming B Slow skimming C Rapid penetration D slow penetration A. Durable B. Non durable C. Tangible D. Non tangible Goods which are regularly used are _______________ goods A. Shopping goods B convince good C Specialty goods D . Un-sort goods

A B D C B C A B C D A A C D

16.

C

17. 18.

A C

The full form of USP is A unique sales proposition B unique selling proposition C unique stage proposition D unique selling portion 21. _______ is a working model and are developed in limited number A prototype B protocol C product development D production 24. A prototype B protocol C product development D production 23. The act of searching for idea is called A Idea generation B idea screening C concept testing D business analysis 22. A alpha testing B beta testing C gamma testing D omega testing 25. Under which strategy the company launches the product in selective city A gamma testing B test marketing C commercialization D product development Signature of Examiner Total D B A B A A B . _______ is a detailed document containing important characteristics that are expected in the product.19. Under which testing the group of audience is selected from the employees of the company. The strategy when the company launches the product at lower price and lower promotion is A Rapid skimming B Slow skimming C Rapid penetration D slow penetration 20.

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