Entrepreneurship Development Institute of India, Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship

,

Entrepreneurship Development Institute of India
(A registered autonomous and not not-for-profit institution promoted by profit The IDBI Bank Ltd., ICICI Ltd., IFCI Ltd. & SBI with support from Govt. of Gujarat)

Syllabus Manual – Term III
PGDBM Program AY 2010 – 12 (August Batch) August

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Entrepreneurship Development Institute of India, Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship,

Subjects – Term III (Partial List) Sl. 23 24 25 26 27 28 29 30 31 32 33 34 30 31 32 33 34 Subject Total Quality Management Corporate Social Responsibility Consumer Behaviour & CRM Logistics & Supply Chain Management Services Marketing Retail Marketing Business Marketing Investment Analysis & Portfolio Management Banking & Insurance Wealth Management & Financial Planning Strategic Finance Advanced Management Accounting Training & Development Legal Environment & Industrial Legislations Recruitment & Selection Organisational Development Current Events Placement Activity Credit 1.5 1.5 3.0 3.0 3.0 3.0 1.5 3.0 3.0 3.0 3.0 1.5 3.0 3.0 3.0 1.5 --Dr. Vishal Arora Faculty P.S Gopinath Ajay Dixit P.N Nanaiah .N Hemanth Kumar S Alok Chhajer L Surendra Mohan Kuruvilla Kiran Bindu A.S. Velpanur Balaji Rao Punith Cariappa Poonam Namjoshi Renu Kotian Venugopal J HAC Poppen Jaishree Desai Swapan K Nandy

Marketing Specialization Paper

Finance Specialization Paper

HRM Specialization Paper Performance Management & Competency Mapping 3.0 agement

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Entrepreneurship Development Institute of India, Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship,

Total Quality Management

Unit 1 Definition of Quality, Evolution of the Concept of Quality, Quality Management Philosophies, Contributions by Deming, Juran and others. Unit 2 Statistical Concepts in Quality Emergence of SQC, The 7 Tools of Quality, QualityStatistical Process Control, Process Capability. Unit 3 Concept of Total Quality Control Salient Features, Total Involvement, Top ControlManagement Commitment, Customer Focus, Quality Circles, Deming Prize. Unit 4 Total Quality Management Continuous Improvement, Suppliers as Partners, ManagementConcepts of Kaizan, Japanese 5 S, Quality Systems and Accredition to ISO 9000, ISO 14000, Malcolm Baldrige Award. Unit 5 TQM in Services, Measuring Service Quality, Concept o Servqual. of Unit 6 World Class Practices- Six Sigma Movement, Total Productive Maintenance, Business Process Re-engineering, Jit Kanban, Waste Elimination and Lean engineering, Jit-Kanban, Production Techniques Reference Books: 1. 2. 3. 4. Besterfield, ''Total Quality Management" Management"---Pearson Education, Delhi Juran, "Quality Control Handbook" Masaaki Imai, "Kaizan The Key To Japan's Competitive Success" "Kaizan-The K. Sreedhar Bhatt, "Total Quality Management"

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relevance and need  for internalization of CSR and  sustainability management for  corporates.  Concept of Social Entrepreneurship & CSR    5. Objectives and Expectations. Classroom Exercise   Coverage Students will be informed about  the course outline providing  detailed information about this course. Corporate Social Responsibility Sr.    4.  Bottom of Pyramid – CSR challenges  Success stories of bottom of pyramid CSR at  Page 4 of 35 . Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship. Briefing about group assignment/ project Classroom exercise Definition.Entrepreneurship Development Institute of India. Outcome of the course and its relevance for choosing CSR as a career option will be discussed. 1.  Trends in CSR & its key focus area. No. This will be followed by the expectations of course incharge and students.  Topic Course Outline. Current trends in CSR Criticism of CSR Future of CSR Social Entrepreneurship as an  innovative tool for CSR Cases of enterprises corporates successful social established by Social Entrepreneurship – an innovative tool for CSR Case studies of social enterprises Video films   Criticism of CSR Future of CSR Introduction of CSR Benefits of CSR Social Responsibility Training Material / Selected Readings Classroom exercise Group assignment/ project    2. CSR – Is it a good career option? Discussion and debate. its objectives.  Introduction of CSR   3. and outcome.

published by Earthscan. discussions and presentations. Training material of Prof. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship.  Development Sector status report  Presentation by participants. Sakar – published by New Century Publications. CSR practices in corporate sector and its impact. 7. Sr. 6. discussions and presentations.   8. 3. Ajay Dixit 2. No. Cases from corporate sector  about their CSR activities and its impact – classroom debate. ‘Corporate Social Responsibility and International Development’ by Michael Hopkins.  Coverage Cases from Public Sector  Organizations about current CSR practices – classroom debate. New Delhi Page 5 of 35 .  Reference Books: 1. Project submission and  presentation by participants on ‘Development Sector Status Report’ Conclusion and Feedback Training Material / Selected Readings CSR related cases of Public Sector Organizations Cases from corporate world.  Topic CSR and Public Sector Organizations. London.S. ‘Social Responsibility of Business Enterprises’ by C.Entrepreneurship Development Institute of India.

Development of the Marketing Concept .Customer Value.Issues of privacy and ethics. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship.Marketing Ethics & Social Responsibility . Unit 3 Individual Determinants of Consumer Behaviour: .Consumer buying habits and perceptions of emerging non store choices non-store . . .The Impact of Digital Technologies on Marketing Strategies . Consumer Learning.Outlet Selection and .A simplified model of Consumer decision making.Research and applications of consumer responses to direct marketing approaches .Entrepreneurship Development Institute of India.Personality and Consumer Behaviour.Purchase. Unit 2 Consumer Decision Process . .Consumer Values and Lifestyles.Cross Cultural Consumer Behaviour and International Perspective. . Consumer Behaviour & CRM Unit 1 Its Origins and Strategic Applications . Consumer Attitudes – Formation and Change.Influence of Culture and Subculture. Satisfaction & Retention . Unit 4 External Determinants of C Consumer Behavior: .Consumer Behaviour and Decision Making are Interdisciplinary . Page 6 of 35 . . .Social Class and Consumer Behaviour. rketing Unit 5 The Borderless Consumer Market and buying behaviour .Marketing implications of the above influences.Problem Recognition – Methods of Problem Solving. . Alternative Evaluation and Selection. . .Information Search.Role of Motivation.Consumer Perception.Reference Groups and Family Influences.Opinion leadership and the diffusion of innovations . Post Purchase Behavior and Customer Satisfaction.

CRM concepts: Acquiring customers. Unit 10 Analytical CRM: Managing and sharing customer data . . the three levels of Service/ Sales Profiling.The New CRM Imperative – .What is CRM Technology? . When and How? . Why.Sales Process. Event-based CRM and Customer Service: The Call Centre.Data Warehousing and Data Mining concepts. Event based marketing. Channel Optimization. Ethics and legalities of data use.How do we define CRM? Let Me Count The Ways . Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship. Customer Satisfaction Measurement. Unit 8 CRM in Marketing: One-to to-one Relationship Marketing. customer loyalty. CRM links in e e-Business: E-Commerce and Customer Commerce Relationships on the Internet. Customer Retention. Customer Customer Profitability & Value Modeling. Supplier Relationship Management (SRM). Service Level Agreements (SLAs). Partner relationship Management (PRM). Cross Selling & Up Selling.CRM Strategy : Capabilities for Creating the customer experience .What is a Customer? . Call Scripting. Page 7 of 35 .Customer information databases.CRM defined: success factors. Unit 7 eCRM – The Newest Thing .Customer Life Cycle . Customer Relationship Management Unit 6 The What.CRM is not Sales Management – Contact Management : Not Your Father’s(or Mother’s) . Data analysis: Market Basket Analysis (MBA). creating and managing effective SLAs. Activity.Entrepreneurship Development Institute of India.Brand Strategy : Why Brand Is at the Forefront of Next Next-gen CRM . Enterprise Resource Planning (ERP). Contact. Supply Chain Management (SCM). Lead and Knowledge Management.CRM : What is CRM? Really? Common Misconceptions . Behaviour Prediction. Unit 9 Sales Force Automation . and optimizing customer relationships.Customer Strategy : Whom do you want to Reach? .Why does your company need CRM? Customer Lifecycle Management . Field Force Automation. tionships. .Convincing the Stakeholders. Click stream Analysis. Personalization and Collaborative Filtering.

2. Ramaswamy. Addison Wesley Information technology Series. Unit 11 CRM Implementation: Defining success factors.David L. Canada. Anderson & Carol J Kerr: CUSTOMER RELA TIONSHIP MANAGEMENT 7. Consumer Behaviour – Roger D. 8. et al: CUSTOMER RELA TIONSHIP MANAGEMENT 3. complacency. Measurement Reference Books: 1.requirements.Loudon & Alber J. Paul W. Consumer Behaviour .Brown: CUSTOMER RELATIONSHIP MANAGEMENT.Entrepreneurship Development Institute of India.Selling CRM . Patrica. Development and delivery. preparing a business plan . Consumer Behaviour – Schifman 10. Bcrnd H Schmitt: CUSTOMER EXPERIENCE MANAGEMENT: A REVOLUTIONARY APPROACH TO CONNECTING WITH YOUR CUSTOMERS. justification.Miniard & James F. Jagdish Seth. Homegrown versus out M outsourced approaches .internally: CRM development Team. Jill Dyche: THE CRM HANDBOOK: A BUSINESS GUIDE TO CUSTOMER RELATIONSHIP MANAGEMENT. et al: HARVARD BUSINESS REVIEW ON CUSTOMER RELATIONSHIP MANAGEMENT 6. Kristin L. Ltd. processes .Della Bitta 9.Managing customer relationships: conflict.Engel Page 8 of 35 . 5.Blackwell. Resetting the CRM strategy . John Wiley & Sons. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship.Choosing CRM tools: Defining functionalities. Scoping and prioritizing. Stanley A. Paul Greenberg: CRM AT THE SPEED OF LIGHT: CAPTURING AND KEEPING CUSTOMERS IN INTERNET REAL TIME 4.

Target markets and channel design strategies. Operational Process.Channel Design strategies and structures.controlling the sales effort . setting distribution selecting objectives and tasks . UNIT 3 PHYSICAL DISTRIBUTION and LOGISTICS: participants in the physical distribution function. Procurement and Procurement Cycle. Pricing and Promotion issues in channel Management and Physical Distribution .Mail order selling . selecting channel members. product and combinations and current trends .sales force compensation. Integrated Logistics UNIT 4 MANAGING THE MARKETING CHANNEL : Product.Estimating market and Sales Potentials. Strategic Logistics Planning Process. sales territories. Components and Functions of Logistics Management. Logistics and Supply Chain Management UNIT 1 PERSONAL SELLING: Types of selling . the Bull whip effect and the supply chain. Franchise systems and corporate marketing operatives. systems. E E-enabled selling and distribution: e-Commerce and Commerce e-retailing as a channel of distribution.Elements of direct marketing . UNIT 5 SUPPLY CHAIN MANAGEMENT: Differentiate Supply Chain and Value Chain. sales audit. Differentiating Logistics & Business Logistics. Electronic Procurement. the environment of physical distribution .Strategies and Styles formulating sales objectives Sales forecas forecasting . Supply Chain functions and effectiveness. sales incentives and sales force evaluation . Supply chain relationships. Customer Service. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship. Forecasting and Planning.Entrepreneurship Development Institute of India. The selling process .Evaluating channel member performance . Materials Management. Electronic intermediaries.sales lling quotas. Replenishment (CPFR). Outsourcing – 3PL and 4PL. PROCUREMENT AND CUSTOMER SERVICE: Inbound Logistics along the Supply Chain. Objectives of Logistics Management.Teleshopping Telemarketing Systems selling.Vertical marketing systems . sales organization based on customer.Motivating channel ating members .sales training programs and motivating the sales force . Importance of Logistics. Outbound to Customers logistics systems. Collaborative Planning. Logistical Competitive Advantage. Order Fulfillment and Order Management. retailing Page 9 of 35 . geography.Retail co-operatives. DEMAND MANAGEMENT: Demand management and traditional forecasting. UNIT 2 THE SALES FORCE: Size of the sales force.Alternative Sales Structures: Network Marketing .

Tata McGraw Hill. Inter modal Transportation. Disintermediation and Re Re-intermediation. Mode of Transport. Docume Documentation. Jae Lee. Cundiff & Norman A. Bowersox & Closs: LOGISTICAL MANAGEMENT. Pearson Education Books 2. Coughlan. Charles Futrell: SALES MANAGEMENT. Johnson. Fundamental Approaches to Manage Inventory. Scheuing: SALES MANAGEMENT. SUPPLY CHAIN PERFORMANCE MEASUREMENT: Dimensions of Performance. 6. Kurtz & Eberhard E. Packaging UNIT-VII TRANSPORTATION SYSTEM & MANAGEMENT: Role of Transportation. Inventory Classification. 4. 3. Materials Handling. 9. 5. Anderson. Richard R.Entrepreneurship Development Institute of India. Bert Rosenbloom: MARKETING CHANNELS: A MANAGEMENT VIEW. Govani: SALES MANAGEMENT. Still. Eugene M. David King. cisions.. Inter-modal Indirect and Special Carriers. Kapoor & Purva Kansal: BASICS OF DISTRIBUTION MANAGEMENT . Supply Chain Metrics and SCOR Model.A LOGISTICAL APPROACH. Prentice-Hall India. Basic Warehousing Decisions. Edward W. MANAGEMENT Dryden Press. Design Logistics References Books: 1. Performance Metrics. David L.Strategy. Efraim Turban. & H. UNIT6 INVENTORY CONTROL & MANAGEMENT AND WAREHOUSING WAREHOUSING DECISIONS: Importance of Inventory. Inc. Supply Chain Management . 2003. Satish K. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship. Logistics Network. Fixed Order Quantity Approach.P. Stem & EI Ansary: MARKETING CHANNELS. Pearson Education Inc. The Nature and Importance of Warehousing. Hall 7. The Strategic Importance of Logistics Network Design.Michael Chung: Electronic Commerce: A Managerial Perspective. Prentice Prentice-Hall India. Role of Warehousing in the Logistics Systems. Planning and Operation by Chopra & Meindl Page 10 of 35 .. Overview of Performance. 2000. e-enabled logistics management and enabled tracking systems. 8. Mcgraw Hill. NETWORK DESIGN & FACILITY LOCATION Need for Long Range Planning. The Carrier Selection Decision. Prentice-Hall India. Basic Warehousing Operations.

UNIT 5 Role of price and values. search. Page 11 of 35 . Services Marketing UNIT 1 Marketing of Services – What are Services? Why service marketing. classification of services. experience and credence qualities. Factors and techniques to resolve the gap. Physical evidence of services. Delivery through intermediaries. Managing demand and capacity – Lack of inventory capability. UNIT 3 Customers rule in service delivery. UNIT 4 Employees role in services services-Boundary spammer roles. Building customer relationship through retention strategies. Role of non monetary cust. zone of tolerance. Strategies for matching capacity and demand. emotional labour sources of conflict quality/production trade off. strategies to enhance. characteristics of services. Growth of Service Sector. Price as an indicator of Role quality approaches to pricing services. Myths about services GAP model in service quality. pricing strategies. Waiting line strategies. 3 levels of retention to be discussed. Factor influencing customer expectation of services. services encounters. Customers expectation of services two levels of expectations. Difference between goods and services. understanding demand pattern.Entrepreneurship Development Institute of India. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship. Role of Services Scape Guidance for Physical Evidence Strategies. UNIT 6 Service blue printing using and reading the blue prints. Customer participation in services. Customers perception of services. strategies influencing customer perception . Framework for understanding services scapes. Concept of Service marketing triangle. UNIT 2 Marketing mix in service marketing – The seven -P’s consumer behavior in mer services.

Financial Services. Christopher H. 3. Ron Zemke & Dick Schaaf: THE SERVICE EDGE. Sage Publications. ge 5. Lovelock: SERVICES MARKETING: PEOPLE.Entrepreneurship Development Institute of India. Zcithaml. Page 12 of 35 . UNIT 7 Marketing of services with special reference to to1. STRATEGY. Valerie Zeithaml & Mary Jo Bitner: SERVICES MARKETING. Pearson Education Asia. McGraw Hill. The Free Press. Audrey Gilmore: Services marketing and Management. Hospitality Services (Tourism). 4. Response Books. Heal Services. Raghu & Vasanthi Venugopal: SERVICES MARKETING 6. 2. Reference Books 1. Health (Tourism) 4. Parasuraman & Berry: DELIVERING QUALITY SERVICE. 2. 3. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship. Educational Services UNIT 8 Case studies in the Indian context.6. Macmillan. TECHNOLOGY. Raghu & Vasanthi Venugopal: SERVICES MARKETING.

Open Open-to-buy systems. Barton A Weitz and Ajay Pandit 2. the Indian RetailScape Unit 2: Types of Retailers Retailer characteristics. opportunities in retailing. Customer Relationship management. website design. services retailing.Entrepreneurship Development Institute of India. selecting and training store personnel. Financial Strategy: objectives and goals. types of ownership. Strategic Retail Planning Process. Retailing Management by Michael Levy. Strategic Profit Model. motivating and evaluating store employees. capabilities needed for multichannel retailing multichannel issues in multichannel retailing Unit 3: Retailing Strategy Retail Market Strategy:Target Market and Retail Format. atmospherics. Robert Lusch and David Griffith 3. legal considerations. market segmentation. EOM and BOM stocks. visual atmospherics. Negotiating Information System and SCM. Food retailers. Retail Site Location: Evaluating a site for location. Retail Communication Mix g. general merchandise retailers. Negotiating a lease. forecasting sales. Human Resource Management. types of buying decisions. Customer Buying Behaviour: buying process. Merchandise Planning Systems: Inventory Management report. Retail Marketing Unit 1: The World of Retailing Introduction to the World of Retailing: Social and Economic significance. Reference Books: 1. non non-store retailers. buy Buying Merchandise:Buying national and private brand merchandise. location strategy. Retailing by Patrick Duhne. Unit 5: Store Management Managing the Store: Recruiting. Retail Merchandising by Swapna Pradhan Page 13 of 35 . Retail Pricing. Store layout-design-visual merchandising: Store design. setting and measuring performance objectives. Retail Locations: Planned and unplanned. developing an assortment plan. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship. Multichannel Retailing: evolution towards Multichannel Retailing. Customer service: The Gaps Model for improving retail service quality. Huff Gravity Model for estimating potential sales for a store. compensating and rewarding. allocating merchandise to stores. Unit 4: Merchandise Management Managing Merchandise Assortments: merchandise management process. Growth Strategies. setting inventory and product availability levels. The Retail Management Decision Process.

Entrepreneurship Development Institute of India. Mohan Kuruvilla Page 14 of 35 . B2B Marketing Syllabus as prescribed by Prof. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship.

Unit 1 Sessions 1 to 5 This unit is introductory in nature and is to open up the course to students.com email: kiranbindu@gmail. Industry analysis: Industry Life Cycle Analysis. Speculation .Investment Vs. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship. and Portfolio Management course is designed to look at the blending effect on returns of Investors. Valuation of Equity: Dividend Models. Since this is a specialization course and the Post Graduate Level Students are and encouraged to prepare and come to class.Factors Influencing Risk . Kiran Bindu www.Investment ent categories . Page 15 of 35 .Investment Process . quantitative analytical capability to students seeking a career in Finance.Arbitrage Pricing Theory. Investments .com Pre requisite skills MS Excel spreadsheet Modeling for finance preadsheet Investment Analysis course seeks to impart technical . Investment Analysis & Portfolio Management Prof. Students are expected to come to class with an intent to seek answers to questions arising from their pre reading.kiranbinduonline. what is introduced here is studied much more in depth later on the in course.Measuring Risk and Return. Price/Earnings Approach Unit 1A: Introduction to DCF Models ie FCFF and FCFE Unit 2 Session 6 to 10: 1962 onwards Research into Modern Portfolio Theory Capital market Theory: CAPM . By the end of this course the students will have an understanding of not only the major Economic and Financial events of the 20th century but also how our markets have changed in the backdrop of Technological changes a changes in regulation.Risk and return . Management Portfolios and performance evaluation Unit 3 Session 11 to 15: Security Analysis of Stocks and Bonds [Fundamental] Equity stock Analysis: Economic analysis: Key Macroeconomic Factors.Entrepreneurship Development Institute of India. Analysing the Structure and Characteristics of an Industry .Profit Potential of Industries. we look at emerging markets and matured markets to see how opportunities arise to diversify. Company Analysis: stries. The emphasis in class will be on discussion and facilitating deeper levels of understanding rather than teaching.

Jensen's Model. Analysing the Financial Statements. Treynor Index. Bond Portfolio Immunization. 2000 2. The Chemistry of Earnings. Portfolio Analysis: Effects of combining securities . Case Study Nike Inc. Reference Books: The Age of Turbulence by Allen Greenspan The Intelligent Investor: Ben Graham and Dodd. Forecasting Individual Stock Indicators.Returns and Risk Valuation of Bonds . Economist. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship. Unit 3A: Valuation of a Firm..Portfolio strategies using futures Futures on fixed income securities .Jordan. Unit 4 Session 16 to 24: Analysis of Derivative Instruments [Fundamental Fundamental] Options: Types . Core Texts 1. HBR. Unit 5A: Iso Return Portfolio. SECURITY ANALYSIS AND :h PORTFOLIO MANAGEMENT. 6 Ed.Entrepreneurship Development Institute of India. Tata Mcgraw Hill Kane Other Reading Essentials: Essentials:Bloomberg. Pride and Regret theory. Performance. Session 30 Sharpe Index. the Unit 5 Session 25 to 29: Technical Analysis and Behavioural Aspects of Investing o Technical Analysis: Market Indic tors. Fortune.Bond Management Strategies: Duration. Prentice Hall of India. Fischer and Ronald J. Kan and Marcus . Derivative Mathematics and the Options. Portfolio selection: Risk and investor Preferences Variance Constructing the portfolio . Bond Convexity.Random Wall . Bond analysis . Efficient Market Theory . Futures. Forecasting via the Earnings Model. Snowball: Biography of Warren Buffet Page 16 of 35 .Significance of beta in the Portfolio. Chairman’s Letter written by Warrant Buffet to the Shareholders of Berkshire Hathaway Inc. Donald E. Independent Forecast of Revenue and Expenses. Investments By Bodai. Market Share/Profit Margin Approach.Markowitz's Mean-Variance model. Futures: Stock Index futures .Option Position and Strategies Option pricing.Futures on long term Securities.Determinants of Op Option value .The Efficient Market Hypothesis. Unit 4A: Forwards.

Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship. Unit 8 Types of Insurance – Life Insurance and General Insurance Products including unit linked plans – Health and Disability Insurance – Group Insurance -Types of oup Group Insurance – Re-Insurance – Nature of Re-Insurance risk – Legal Insurance Insurance framework of life and general insurance Bancassurance.Home banking – ATMs.Internet banking – Mobile bankingCore banking solutions – Debit.concepts – critical issues – functional aspects – Indian Scenario – Future Prospects.Entrepreneurship Development Institute of India. Credit. setoff. 1881 – Bankers legal duty of disclosure and related matters Unit 3 Customers` accounts with banks – Opening. Banking and Insurance Unit 1 Banking system and structure in India Types of banks in operation – Role of IndiaReserve Bank and GOI as regulator of banking system – Provisions of Banking Regulation Act & Reserve Bank of India Act Unit 2 The terms banker and customer – Types of relationship between banker and customer – Bankers obligations to customers – Right of lien.operation – KYC norms and operation – Types of accounts and customers – Nomination – Settlement of death claims Unit 4 Banking Technology. Unit 7 Introduction to Insurance – Elements of Insurance Risk – Players in Life and Non-Life Insurance sector – Insurance documents – Role and responsibilities Life IRDA – Provisions of Insurance Act 1938 – Insurance Ombudsman. and Smart cards – EFD – RTGS Unit 5 International banking – Exchange rates – Documentary letter of credit – financing exporters and importers – ECGC Policies and guarantees Unit 6 Banker as lender – Types of loans – Overdraft facilities – Discounting of bills – Financing book debts and supply bills Charging of Security bills. Page 17 of 35 .pledge – s billsbills mortgage – assignment. l appropriation– Provisions of Negotiable Instrument Act.

& S. “Banking Theory. J Chandradas. Mithani and Gordon. “Service Marketing” Himalaya Publishing House. Mumbai.Entrepreneurship Development Institute of India. “Principles of Banking” Macmillan. Page 18 of 35 . Jha. Koch W. Scott. 4. “Bank Management” Thomson. New Delhi. 3. Timothy. Reference Books: 1. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship. IIBF. Himalaya Publishing House. Nirmala. S M. “Banking and Financial Systems”. Mumbai. 5. Law and practice” Sultan Chand & Sons. “Banking and Financial System” Himalaya Publishing House. Sunderaram and Varshney. New Delhi och 2. New Delhi. New Delhi. 6. Prasad K.

Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship. Real Estate Life-stages based investing & advising stages Loans Management Early Retirement Possibilities From Agent to Broker to Advisor – a debate. Wealth Management & Financial Planning Unit 1 Asset Allocation        Definition & Purpose Cyclical Performances of Assets Opportunities of Investment Asset Allocation Simulations Insights on Asset Allocation Case Studies Assignments Unit 2 Financial Planning                     Introduction Bane & Opportunities Financial & Investment Literacy Importance of Investment Planning Definition & Concepts Inflation effects Common Goals / Events – foreseen & unforeseen Preparation to FP Client Profiling & Pre Pre-planning Questions Customer Categorization based on Risk & Return & Horizon of Investing Goal-based Investing based Asset Allocation & Age Age-based Rebalancing Opportunities of Investment – Debt.Entrepreneurship Development Institute of India. Need-based Advising. Gold/Silver. Equity. based Customer Management & Goals Management Advisory Concepts Financial Planning in India – its future Case Studies / Assignments Unit 3 Wealth Management   Concepts of Wealth s Products & Components of Wealth Management Page 19 of 35 .

Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship.         Customer Profiling / Defining Objectives / Needs Process of Managing Wealth Steps of Managing Wealth (in (in-depth processes) Restructuring & Rebalancing Scaling-up Customers up Wealth Management in India – A new fad or is it real Advantages & Short Short-comings Case Studies & Assignments Unit 4 The Art of Constructing Portfolios f Stocks Portfolio               Purpose & Concepts of a Portfolio Diversification Steps to begin constructing portfolios Important Sectors of Capital Market Benchmarking to various Indices How to pick Sectors & Stocks Market Cap based picking Historical Data of important sectors’ performances (since 2001) Ideal Portfolio Management Customer Categorization Model Portfolios – Conservative / Moderately Aggressive / Aggressive Moderately Managing & Monitoring Portfolios Constructing Power Portfolios / Mini Portfolios Assignments & Case Studies Mutual Fund Portfolio         Purpose & Concepts of a MF Portfolio Defining MF Themes MF Theme Classification Chart Portfolio Construction – how to begin Model Portfolios – Conservative / Moderately Aggressive / Aggressive Managing & Monitoring Portfolios Advantages of maintaining a portfolio Assignments & Case Studies Debt Fund Portfolio  Constructing & Managing Debt Portfolios Page 20 of 35 .Entrepreneurship Development Institute of India.

Crafty & Winner Type Of f Customers Unit 7 Typical Job Profiles / Job Description Wealth Manager / Financial Planner / Investment Advisor STUDY MATERIAL: Study Material will be made available exclusively with contemporary facts. interpretations with latest & real-time case studies Page 21 of 35 . Know Your Company. made historical data. Unit 5 Management Concepts – Client & Self Management Definition & Learning Five Kys – Know Your Customer.Entrepreneurship Development Institute of India. Know Your Competitor. Know Your Product & Know Yourself With Real Life Examples Unit 6 Concepts of Handling Customers & Customer Categorization Examples of Different Types Of Customers / Habitual. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship.

Projects and Developments . share exchange ratio – mergers as a capital budgeting decision Unit 3 Leasing: Meaning. types.Project Assets . reasons for merger. Process and methods of financing. tax considerations.Avoiding Overruns . Takeover defences – financial .Issues and Problems . social and human Post-commissioning aspects. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship. benefits and cost of merger. Venture capital: Concept and developments in India. importance. hostile takeover approaches. Takeovers. convertibles and exchangeable. Strategic Finance Unit 1 Financial Policy and Strategic Planning: Components of financial strategy. swap Corporate and distress restructuring. and accounting considerations.Project Formulation checklist.Concept . Unit 4 Financing strategy: Hybrid securities namely convertible and non non-convertible debentures. Page 22 of 35 . convertible preference shares.External and Internal Causes of Delay . Option financing. material problems . deep discount bonds. purchase method – lgamation procedure laid down under Indian companies act of 1956 Preparation of 1956. Objectives and goals. Post ommissioning operations. Lease versus buy decision. defensive measures – Coercive offers and defense – anti –takeover amendments – Accounting for amalgamation – pooling of interest method.Strategic Variables: Contractual/legal. Engineering/Technology. types.corporate restructuring. Unit 5 Project . secured premium notes. Determination of swap ratios.Entrepreneurship Development Institute of India.Classification . consolidated balance sheets for Holding companies and subsidiaries Valuation – valuation approaches approaches-discounted cash flow valuation – relative valuation – valuing operating and financial synergy – valuing corporate control – valuing of LBO Methods of financing mergers – cash offer. Financial and Economical. warrants. Evaluation of merger proposal. Strategic planning process Unit 2 Expansion and Financial Restructuring: Mergers and amalgamations . Evaluation of lease from the point of view of lessor and lessee. legal procedure for merger. fiscal i incentives.

. PERT.Project Feasibility Studies: Stages . National Profitability: Social Cost Benefit Analysis.Resource Leveling and Resource Allocation. Commercial or financial profitability.. Line of Balance. Techniques. Reference Books: 1. Copeland. Allen D: An Introduction to strategic Financial Management. PROJECT MANAGEMENT PRINCIPLES & TECHNIQUES. Tata McGraw Hill 5. Gopalakrishnan. SELECTION.Crashing of Project Network . IMPLEMENTATION AND REVIEW. MANAGEMENT-PRINCIPLES Deep and Deep Publciations. John Wiley. PROJECT MANAGEMENT. Prasanna Chandra. New 4. Unit 8 Project Planning.Entrepreneurship Development Institute of India. International Edition. Unit 7 Appraisal Process .Opportunity Studies: General and Specific Prefeasibility Studies: Functional or support studies .B. GoeLB. Page 23 of 35 . ANALYSIS.'. Implementation and Control: Network Analysis. Ne Delhi. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship. Unit 6 Managing Resources-Phases from Project planning to project completion: PrePhases investment. and Rama Moorthy.Capital Cost-time-va value System . CIMA/Kogan Page. CPM . 2..Feasibility Study Components of Project Feasibility Study.Concept . Social or national profitability International Project profitabilityAppraisal. investment and operational phase . V. Mac Millan India Ltd. 3.E. T.P.the methodology for project evaluation Commercial vs. London. New York. New Delhi. PROJECTS:PLANNING. T Koller and J Murrin: Valuation: Measuring and Managing the value of Companies.

meaning and importance. Unit 6 Contemporary Issues in Management Accounting: Value chain analysis. kinds of variances and their uses -material. Objectives and determi determinants of responsibility centers Unit 3 Budgeting: Budgetary control. and scope of financial accounting. and management accounting. Relevance of variance analysis to budgeting and standard costing. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship. Types of reports. Problems in transfer pricing. discontinuation of a product line etc. nature. Responsibility centers . Target and life cycle costing. rmance Unit 4 Standard Costing and Variance Analysis: Standard costing as a control technique. Performance budgeting. cost accounting. modes of reporting. Objectives. reporting needs at different managerial levels. Unit 7 Reporting to Management: Objectives of reporting. Zero Zero-base budgeting. profit centre and investment centre. Advanced Management Accounting Unit 1 Introduction to Accounting: Management accounting as an area of accounting. Unit 5 Marginal Costing: Decisions regarding sales mix. Quality costing. Disposal of variances. ActivityManagement Activity based costing. Unit 2 Accounting Plan and Responsibility Centres: Meaning and significan significance of responsibility accounting. Variance analysis . overhea variances. reporting at different levels of management Page 24 of 35 . labour and overhead material. Setting of standards and their revision.cost centre. make or buy decisions and sales-mix.Entrepreneurship Development Institute of India.

Schater: Management Accounting: A Decision Emphasis. Vinayakam and I. New York. Barfield. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship. 6. Don R. Robert: Management Accounting. Himalaya Publishing House. Kenney: Cost Accounting.. South western College Publishing. Ohio. Ray H. Chicago. Sinha. Tarapore-wala. Anthony. and Eric W. Cincinnati.Entrepreneurship Development Institute of India. and Maryanne M. Don T. 3. John Wiley and So Inc. Decoster. Jessie. Ohio. Irwin. Richard D. Noreen: Management Accounting. Garrison. and Elden L. Tarapore wala. Hansen. Mumbai. Moreen: Management Accounting. Page 25 of 35 . Cincinnati. Mumbai. Reference Books 1. Management Accounting – Tools and Techniques. 4. Traditions and Innovations. Sons 5. South .Western College Publishing.B. Raiborn and Michael R. 2. Celly A. N.

How and on whom they are to be used   Unit 3 The Training Process   The players in the Training Process Training Need Analysis o Objectives (Competency Mapping and Performance Review System overlap) o Process o Methods Page 26 of 35 . Why.Entrepreneurship Development Institute of India. Where. Training & Development Unit 1 Introduction to the T&D Concept       What is Training (Concept & Definition) The advantage of Training & Development in an organization The role of Training & Development in HRD (holistic view) Objectives of Training & Development as a function Training & Development in a Trends in Training o Training in Strategic Development o The move from Training to Learning Unit 2 Learning Types & Training Methodologies  Learning o Nature & Principals o Types and Methods o Components & elements of lea learning process Training o Types o Training approaches o Training methods o Trainer skills & styles Analysis of When. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship.

Workplace Learning & Development – Delivering Competitive Advantage to your organization. Jackie Clifford & Sara Thorpe Page 27 of 35 . Training for Development – Rolf P Lynton & Udai Pareek 2. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship.  Program Design o Training Objectives (overall with Corporate Strategy) o Factors affecting Design o Training Budget Program Execution Trainers and their Training Styles   Unit 4 Training Evaluation    Training Validation Post Training support for improved performance at work Evaluation of Training o Data Collection o Types of Evaluation o Implementation Unit 5 – Practical’s Reference Books: 1.Entrepreneurship Development Institute of India.

T. Tata Mc-Graw Hill Graw 3. aims and role of PM . approaches to measuring performance. Excel Performance-. Measuring performance. Reference Books: 1. implementing performance management system Unit 4 Performance management & employee development: Personal Development development: plans. few models of competency. Management. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship. Lance A. and III. types of reward system. appraisal tenure. 360 degree feedback & assessment & development Centres. characteristics of appraisal form. Competency Mapping Unit 5 Competency method in Human Resource Management Features of Managementcompetency methods. Excel Books 5. appraiser skills & roles & appraise.T.Entrepreneurship Development Institute of India. Berger. V. 2. 2007. Ist edition. Berger & Dorothy R. strategic planning in PM. PM process. Unit 2 Performance appraisal system implementation: determinants of performance. TV Rao. results and behaviours. Dixit Varsha. Appraising & Developing Managerial Performance . PM & HR. Pearson Education. Volume I. Performance Management & Competency Mapping Performance Management Unit 1 Introduction: Definition of performance & PM. Herman Aguinis. competency. Performance Management. historical development. Books 4. supervisor’s role in PM. 360 degree feed back as a developmental tool. Vrinda Pubilcations Ltd. characteristics of an ideal PM systems. II Centres. Rao. implementation: performance dimensions. Performance management & reward systems: definition of reward systems.Et all. approaches to mapping Page 28 of 35 . Performance Management. Unit 3 Gathering performance information: Appraisals. The Talent Management Hand Book.

2. critical mapping. repertory grid. jobs. job task analysis. data analysis. behavioural event interview Unit 8 Developing competency models from raw data data recording. observation. performance stepscriteria. Response Books. validating the competency models Reference Books: 1. content analysis of verbal expression. Competency Based HRM.Entrepreneurship Development Institute of India. Ganesh Shermon. Spencer. using competency profiles in HR decisions. validating the competency models. A handbook of Competency mapping – Seema Sangvi. 2004 3. Unit 6 Competency mapping procedures and steps business strategies. expert panels. tools for data collection. Spencer. automated expert system. analyzing the datadata. Competence at work (1993) by Lyle M. John Wiley and Sons Inc Page 29 of 35 .-observation. incidence technique. surveys. mapping future jobs and single incumbent method. 2004 Shermon. TMH. short cut method. 1st Edition. Signe M. Unit 7 Methods of data collection for mapping. criteria sampling. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship.

Entrepreneurship Development Institute of India.7) Assignment & Presentation by Students Page 30 of 35 . Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship. ILO & its role in labour welfare & development of labour standards d. Types of Employee welfare in open.42190899 II.R  To make students aware of the employer’s obligations under the various labour laws  To study the impact of globalization and technology on I. Multiplicity of unions & Problems e. Code on Discipline in Industry SINGH ( EP) 5 (302-316). Legal Environment & Industrial Relations I. Concept of Employee Welfare b. Objectives  To make the students aware of the history & dynamics of Industrial Relations  To make students aware of the statutes g governing I. regulated & controlled economies TRADE UNIONS : CONCEPT.7) RATNAM (6&7) BHATIA (6. PURPOSE.11) SINGH (LL)(3.A. MAM (21) (529-564. Their structure in India c.9.R III.R & the emerging trends in I.R & Productivity g.C Poppen Email : hcpoppen@gmail. STRUCTURES. Topics & Session Plans Module Main Topics & Sub Topics Compulsory Reading (Author / Chapter No) Supplementary Reading (Author / Chapter No) Learning Methodology 1 2 BACKGROUND & EVOLUTION OF EMPLOYEE WELFARE a. PROBLEMS. Historical Development of Employee Welfare c.9) BHATIA (6. Faculty Details Name : Prof H. Functions & Roles of Trade Union d.8. ROLES & RESPONSIBILITIES a.7.com Phone : 080. What is a trade union b. Recognition issues f. SINGH (LL) (6) (210-230) Assignment & Presentation by Students MAM (5) SINHA (8. RECOGNITION. Responsibility of Trade Unions in I.

Salient Features of the Factories Act 1948 b. Implementation of settlements & awards 7. Salient Features of the Employee Compensation Act 1923 f. Payment of Bonus Act 1965 c. Prohibiting unfair labour practices 3. 28) PADHI (12. Payment of Wages Act 1936 b. 27. 20) 2. Salient Features of the ESI Act 1948 c. 25. HACP NOTES Lecture & Presentation by Faculty Page 31 of 35 .19) Prof. Review of Disciplinary Actions LEGISLATION FOR THE REGULATION & PROMOTION OF HEALTH . HACP NOTES SINHA (24. Salient Features of the Gratuity Act 1972 g. Salient Features of the Maternity Benefits Act 1961 e. Trade Union Act 1926 & its role in conflict resolution b. Regulating strikes & lock outs 5. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship.26) SINGH (LL) SINHA (9) (17. SOCIAL SECURITY & WORKERS a.19. Equal Remuneration Act 1976 SINGH (LL) (7) BHATIA (36 -42) MAM (16-18) KUMAR (37-A) (37 Lecture & Presentation by Faculty 4 MAM (27) / KUMAR37-B SINGH (LL) (8. Salient Features of the EPF Act 1952 d. layoff & closures 6.Entrepreneurship Development Institute of India. Industrial Disputes Act 1948 & its role in : MAM 1. 3 INDUSTRIAL DISPUTES RESOLUTIONS & CONCERNED LABOUR ENACTMENTS a. Regulating introduction of change 4.14) Lecture & Presentation by Faculty 5 MAM (25.18. Industrial employment standing orders Act & its role in promotion of industrial peace c. Resolutions of disputes (6. Regulating retrenchment. 26. Authorities & Implementation Agencies of the above Acts LEGISLATIONS REGULATING WAGE PAYMENTS a.WELFARE.10) Prof.13.

Globalization & its impact b.D Singh B.22) (14 -16) SINGH (E.S Venkata Ratnam SINGH (E.D Singh Mamoria & Gankar P.P)(6) MAM (30-34) Assignment & Presentation by Students IV. Grievance & grievance settlement procedure b. State Legislations for Welfare of unorganized workers d. Salient features of the Interstate Migrant Workers Act 1979 c.K Bhatia C. Supreme court judgement on absorption of contract labour GRIEVANCE SETTLEMENTS & MAINTENANCE OF DISCIPLINE a. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship.Entrepreneurship Development Institute of India. Suggested Reference Books & Readings eference No Book Name Author Abbreviation Used Publisher 1 2 3 Industrial Relations-Emerging Emerging Paradigms Industrial Relations & Labour Laws Dynamics of I.R. Emerging trends in Employee relations in knowledge based industries MAM (28) SINGH (11) Prof. Salient features of the contract Labour Act 1970 b. Discipline & Disciplinary action Procedure EMERGING GLOBAL ECONOMIES & ITS IMPACT ON LABOUR & TRADE UNIONS a.N SINHA Ravinder Kumar Nirmal Singh & S. 6 7 8 LEGISLATIONS FOR THE PROTECTION OF UNORGANISED WORKMEN & CONNECTED ISSUES a.P) SINGH (LL) MAM Excel Excel Himalya 4 5 6 7 Industrial Relations & Trade Unions & Labour Legislations Legal Aspects of Business Industrial Relations & Collective Bargaining Industrial Relations SINHA KUMAR BHATIA RATNAM Pearson CENGAGE DEEP OXFORD Page 32 of 35 .R B. HACP NOTES Lecture & Presentation by Faculty MAM (13) BHATIA (11) RATNAM(19) Lecture & Presentation by Faculty RATNAM BHATIA (21.

differences between recruitment & selection. recommendations for using interview. system of recruitment. role in HR. Recruitment & Selection Unit 1 Job Analysis in HR Definition. contents of appointment letter. legal issues in selectio between selection public & private sector. constraints in selection program. public sector & private sector job ads. types of tests. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship. medical examination & acceptance of offer for joining. strategies for selection decision making. nature of hiring. Job specification. advantages & disadvantages. use of application blank & CV as preliminary selection tools Unit 4 Selection Interview & Tests Interview and its types. developing selection program. Tests: meaning. purpose. sources of recruitment – meaning. need for job analysis in recruitment & selection Unit 2 Introduction to Recruitment Definition. merits & demerits of Job analysis. purpose. advantages & disadvantages. validity of interview. ads.Entrepreneurship Development Institute of India. Job ads as a means to recruitment. methods of job analysis. Unit 5 Reference Check & Appointment Letter Meaning. interviewer decision mak making. Unit 3 Introduction to Selection Definition. types of reference check. characteristics of selection criteria measures. public & private recruitment. Reference Books Human Resource Selection by Robert Gatewood Employee Selection by Lilly Berry Page 33 of 35 . reference check in selection. Use of interview in R&S. Job description. international job ent.

Organization Structure. standardization. ues. Design. Implication of High Formalization. Formalization. Flexibility. Pearson Education 6. 3/e 4. Action research. PHI . Design and applications: Stephen Robbins – Pearson. Madhukar Shukla. Organizational Effectiveness – Definition – importance & approaches to organizational Effectiveness – the goal attainment approach – the system approach – the strategic approach .Entrepreneurship Development Institute of India. Oxford University Press y-Mary Part B . Organizational theory. and Change Change-Gareth R. 8th Learning Edition 5. Understanding Organizations.Organization Design Unit 1 Organization: Nature & Scope – Definitions – overview of various components & structure. Participation and Empowerment. Advantages & . Span of Control. Size & Technology and Power & Politics on Structure. Vertical Differentiation. Evolution of Organization theory. First order and second order Change. Influence of: Environment. 5th Edition. Strategy. Organization theory theory-David Jaffee.Study of Organizational culture Values. Flat structure Reference Books: 1. assumptions and believes in OD. horizontal Differentiation. Centralization.Performance Management System Understanding of the concepts and design ding Unit 2 Structural Dimensions of Organization design: Organization Design design: Components of Organization Design – Organization structure. Richard L Daft. 2005 2. Organization theory Mary Jo Hatch. McGraw-Hill International 3.Organization Development Unit 4 Foundations of Organizational Development: Conceptual frame work of OD. A normative-re educative strategy of changing. Page 34 of 35 . Organization Development Part A . types of Options: structure. Unit 3 Contextual Dimensions & Structural Options: Contextual Factors. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship. Organization Theory & Design. History of OD. characteristics of OD. disadvantages of Departmentalization. Teams and teamwork. Applied behavioral re-educative science. Parallel learning structures. . Organizational Theories – images of Organization. dimension division of labour. Jones. PHI. Cengage Learning. 2nd Edition.

Politics & OD. sed: delegating. PHI.French. Unit 6 OD interventions: Definition. Diagnosis: Diagnosing the System. Group based: conflict management. creativity and excellence: problem solving capability Unit 8 The Future and OD: The changing environment. Human process interventions (individual. choosing and sequencing intervention activities. Dominance of Internet and data management. issues in consultant-client relationship. etc. technologies. Organizational designs for excellence. results of OD. team building. counseling. Veena. Cecil H. Jr. Pearson. and Change-Gareth R. 8th Edition. behavioral science interventions for Organization Improvement. Research on OD client Reference Books: 1.Bhupen Srivastava. Organization Theory & Design. Design. Khadwalla. management. Richard L Daft. business process . Implications of OD for the client. Unit 5 Managing the OD Process: Components of OD Process. third party peace making group interventions. teams. Pradip N. Organizational. Biztantra 3. Fundamental strengths of OD. large scale interventions. TMH 6. downsizing and outsourcing Unit 7 Organizational excellence: Creating a learning organization. Processes. behavioral modeling. factors to be considered. ethical standards in OD. group learning. self-directed work teams. partnering Techno structural (Structures. Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship. Power. dialoging. group and inter group human inter-group relations): Individual based: coaching. motivation. typology of interventions based on target groups. 2. morale boosting. Organization Development. Inter-group based: Organization mirroring.Bell.) & Strategic interventions: Techno structural: Balanced scorecard.French. Organizational Design and Development Concepts and ApplicationsDevelopment-Concepts Applications Dr. & Transformation. positions etc. and virtual directed interventions.. Jr. leading. 2005 4. Cengage Learning. creating parallel learning structures. change. Managing Effective Change. mentoring. Organization Development. group facilitation. Wendell L. 5th Edition. Cecil H. 5. Jones. OD’s future. Wendell L. reengineering. Diagnosis.Entrepreneurship Development Institute of India. TMH. classification of OD interventions. training. its subunits and . Gareth Pearson Education Page 35 of 35 ..Bell. Model for managing change. OD Consultant’s role. Action & Program Management.

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