( Operated by Swathi Iyengar Centre for Holistic Wellness Management in Collaboration with Alpha Lambda Group, Hong Kong)

E = MC² ETH ICS = MO TIV ATION + COMP ASSION + CARE© Empo wer ment = Moneta r y + Change© ABOUT OUR FOUNDER AND THE PHILOSOPHY: Swathi K.R. Iyengar an inspirational entrepreneur for new and matured business and service sector. Swathi K.R. Iyengar started his career at the young age of 17 yrs, he was at one time working for 4 different establishments on the same day with active school job in Chennai which he finished every day after noon, worked for a computer company promoting their software and in house training, promoting over head projector, selling those pancake size floppies of mind 80’s and selling portable generators which was sought after by the companies that could afford during the festival season, due to frequent power cuts. He thus proved that one can start to be an entrepreneur on freelance and learn the trade and support oneself to travel and establish a strong identity of trust and commitment in the market. Swathi, worked for 5 years before leaving India for the sole reason to see different places and cultures. In 1990 he moved to Hong Kong and east of Taiwan where he firmly established building materials business and later into Electronics with active participation in manufacturing of compact discs in china along with other sundry and household items. Production: At one point of time Swathi was directly or contract manufacturing more than 40 products of different usage and application under electronics and exporting to Eastern Europe. Swathi stayed and worked promoting his company in Central and Eastern Europe operating out of Vienna right after the fall of USSR. Compact disc production opened new avenues and once there was a project that was about replicating compact discs for cooking demo, which inspired him to quit his successfully operating electronic business and work on developing food products, cooking being is passion this industry suited is lifestyle. Branding and Positioning: During his earlier days in Chennai (then known as Madras), India or during his stint with Electronics, he firmly believed in Branding and Positioning. Many times he was faced with a challenge of having a wonderful product in hand and same is not being promoted well and positioned well to get the best of it. With ample expertise in this and understanding C.I.A.( Customer Information Analysis) was the main task he felt needed for any consumer product to become successful provided they carry the quality with them. He also believes it is not necessary to have celebrity to promote each and ever product like that happens in India but to place it well based on the applications of the product to generate the sales.

Quality Control: Swathi believes quality pays in long term, thus never compromise on the quality if one wants to play a long game in the market. It was a challenge in early 90’s to operate out of China due to constant quality snag he faced. Swathi used to stay at the factories days and weeks to generate good output without compromising the quality. He said many times wear the hat of a customer and think and not the hat of a cost cutting accountant or a manufacturer. Those who are familiar with the products that came out of China in early 90’s knows the problem of quality and issue of Made in China label that was not all that well received by those looked for quality. That has changed today and China is well poised along with Japan and Korea in quality. Packing and OEM supply: Flexibility is the Mantra for this. Flexibility of the foreman who is overlooking the job on the floor should be flexible enough to turn the products and packing that is required by the client. No stone walling. There should be enough room to think of what is required to promote the products that are manufactured in a unit and think of customer friendly strategies and get the packing, OEM brand names done if required in a very short time. To achieve this, good brain storming and team work is very much needed. Migration to Food Industry: Swathi was not happy with the wastages and environmental degradation the companies that make electronic items brought in. Thus Swathi’s journey into Food, and his concept of Abhudaya- Ethical Approach to Food and Life inspired him and others starting mid 1990’s and the journey continues in bringing best quality food into the market, with system of Fair Trade Practices in place. Swathi has traveled extensively to more than 40+ countries and traveled within each country to understand their bio diversity, food culture, standards of ethics, and business practices. Swathi has tremendous experience working and operating businesses in China, Central and Eastern Europe and in South America. His knowledge on operating businesses in China that is strong in production and meeting reasonable delivery schedule and fast becoming the most sought after nation for production is vital for any start ups. Swathi’s vision for country like India where there are many laborers who are below the povery line and doing the job of assembling and packing for many consumer products, need to be protected. That can only happen when proper guidance and work ethics are imparted by organization like ours that promotes respect, dignity, fair trade to those who carry out the work and highest quality that is demanded by the market along with fair price to distributors and consumers should be goal and that’s exactly what his consultancy strives to achieve. True to his entrepreneurship and his belief strong products and quality should sustain the market growth he believes in win-win situation for producers and consumers. It does not matter where the product is made, as long as quality requirements are met and win-win situation exist, we can see these cottage industries and its operators are fully benefited in a productive way. Hospitality Industry: Swathi’s experience in Hospitality Industry is worth mentioning here which he enjoyed and enjoys a lot. In early 2003 he was appointed as courtesy

ambassador for Swiss Bel Hotel. This was something new which Swathi never expected to happen, though he has taken keep interest in Guest loyalty and Guest relation part of any hotel industry and has been a strong critic of this section. It was decided by the Director of Operations in Swiss Bel Hotel to have Swathi, a business man, traveler, motivator, and trainer, purely for his International exposure and his knowledge on different cultures, who wish to set a standard on Courtesy He also trained the hotel staff’s on the pre-requisite of good Guest relations and avenues to promote guest loyalty. Swathi terms this assignment as one of his best assignment after his first work at the school and his food business. Super Market: His knowledge on Branding, Positioning has helped companies in HK to place the products on the shelf and generate attractive sales in a cost effective way. This association continues even today with more than 100 products in gourmet super markets look up to his constant advice and promotional synergies in tune with market demands. Swathi is available in Chennai, India and in Hong Kong for any short term consultancy services based on his expertise. He thoroughly believes in the new generation and to bring their success coated with, moral and ethical values is mandatory. He has been giving lecture presentation for college students in India to promote such standards and he is convinced lot could be done to truly improve the life style combined with peace, and sustainable development. He is also keenly interested in improving the productivity of the rural production facilities and his expertise in many consumer products from Electronics to Textile, from Packaging to Food products should be put into good use by those in this industry. * Sustainable Development * Preserving Bio Diversity * With good wishes Martha Li Swathi KR Iyengar Ethical Consultancy Hong Kong: Email: Swathi: krswathi@yahoo.com Allan : sales@foodsofpassion.com Martha: alambda@netvigator.com Copyright © Swathi KR Iyengar 2007