TEDx Amsterdam

‘een online inzicht’

Vrienden, volgers ontwikkeling ...

VRIENDEN EN VOLGERS
FACEBOOK EN TWITTER

(C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

Conversatie ...

LINKS, VOLUME, SENTIMENT

CONVERSATIE

(C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

Twitter ...

TWEETS, RE-TWEETS EN MENTIONS

TWITTER

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Facebook ...

CROSS PLATFORM STRATEGIE
7 CATEGORIEEN

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Hashtags en woorden ...

HASHTAGS EN WOORDEN

(C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

Influencers ...

(C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

INFLUENCERS
IN DE CONVERSATIE ...

(C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

INFLUENCERS
IN HET NETWERK ...

(C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

Klout ontwikkeling ...
(C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

HASHTAGS & WORDS

ANALYTICS

(C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

EEN PAAR AARDIGE INZICHTEN ...

ANALYSE

✓ ✓ ✓ ✓ ✓ ✓

Actualiteit heeft hoogste attentie Netwerken groeien met trend mee ‘Story telling’ ontbreekt zo lijkt het Sentiment overwegend positief FB comments nihil na evenement

Geen activatie voor of na evenement

(C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

Online reputatie bestaat uit ...
(C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

ONLINE REPUTATIE
5 ASPECTEN BELANGRIJK

✓ ✓ ✓ ✓ ✓
(C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

Website Zoekmachines Blogs / Fora Social Media Content

Internet strategie kent 10 aspecten ...
(C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

INTERNET STRATEGIE
10 HANDVATEN

✓ Internet-strategie omvat gehele online domein ✓ Apparaat en platform onafhankelijk ✓ ‘Content = King = Data’ principe ✓ Push & Pull (techniek en content) ✓ ‘Relevantie = Consistentie = Discipline’ principe ✓ Conversatie driehoek ✓ Vrienden maken om vrienden te krijgen ✓ Business Intelligence is heilig, connected is ‘key’ ✓ ‘W-E-I-G-K-E-U’ principe ✓ Real Time - 24/7/365

(C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

Van Social Media naar Social Business ...
(C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

BRAND MONITORING & OPTIMIZATION

TOP LEVEL MONITORING BRAND PORTFOLIO
CONNECTIONS ACTIVITY DIALOGUE CONSUMPTION REVENUE VALUE

CONTROLLED & TARGETED OPTIMIZATION
PROMOTION
• IMPACT • KEY TOPICS (BUZZ), RELATED THIRD PARTIES, COMPETITOR(S), EVENT(S), INDUSTRIES, WORLD • RELATED TOPICS • ACTIVITY PER NETWORK ETC ...

CUSTOMER
INSIGHTS

COMMUNITY
INSIGHTS

MONETIZATION

FOLLOWER(S), ACTIVE FAN(S), CONSUMER(S), CUSTOMER(S) • (KEY) INFLUENCER(S) • BUSINESS VALUE • SEGMENTATION FOR
• TARGETED PROMOTION

PORTFOLIO • ENHANCED SEGMENTATION • CROSS COMMUNITY MARKETING

OVERLAP OF FANS OF RELATED THIRD PARTY

• • • • •

NETWORK VALUE CUSTOMER VALUE COMMUNITY VALUE UPSELL/CROSS-SELL NEW BUSINESS MODELS

(C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

VRAGEN, OPMERKINGEN OF CONTACT ...

Denis Doeland
Management, Consultancy & Advies

P: +31 20 4272880 M: +31 6 13520250 E: denis.doeland@ddmca.com L: linkedin.com/in/denisdoeland T: @denisdoeland W: denisdoeland.com W: ddmca.com

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