You are on page 1of 80

Scheme of Examination

1. The duration of M.B.A. course shall be of Two years consisting SemesterI & II in first year and Semester-III & IV in second year. 2. Subject to compliance with the provisions of this direction and of other ordinances in force from time to time, an applicant for admission to this course shall have passed degree examination of Rashtrasant Tukdoji Maharaj Nagpur University or any other recognized University equivalent thereto with 45% aggregate marks for open category and 40% marks aggregate for Backward Class candidates or as notified by the state Government from time to time. Provided that Students admitted through Central Entrance Test (CAP) conducted by Directorate or any other entrance examination conducted by competent authority approved by the directorate of technical education and fulfilling the eligibility conditions prescribed by the Rashtrasant Tukdoji Maharaj Nagpur University shall only be admitted to this Course. a. The Examinations for Semester II and IV shall be held twice a year at such places and on such dates as may be fixed by the University. b. The examinations for semester I and III shall be conducted by the respective Institute / Department and the dates of examination will be announced by the Director of the Institute / Department. 3. The fees for examination shall be as prescribed by the Rashtrasant Tukdoji Maharaj Nagpur University from time to time. 4. Applicant for the examination prosecuting a regular course of study leading to the Master Degree in Business Administration shall not be permitted to join any other course in this University or any other University simultaneously. 5. The ATKT Rules shall be as under (Theory and Sessional shall be considered as separate passing heads) Admission to Candidate should have passed Candidates should have passed Semester in all t he subjects of following in all subjects except in four or examinations of Nagpur less numbers of passing heads University of the following examination First Year MBA Degree examination -Semester- I First Year MBA -Ist Semester Semester- II Second Year MBA Ist semester IInd semester Semester- III Second Year MBA IInd semester IIIrd semester (*) Semester-IV NOTE: (*) The candidate admitted to the fourth semester (final) shall prosecute his / her studies; however, he/she shall not be eligible to fill in the examination form for the final semester examination unless he/she clears all the lower examinations. 6. (a) The examinee of Semester-I (M.B.A) examination shall be examined in the following subjects by the respective Institutes / Department namely: 1. Principles of Business Management 2. Foundation course in Marketing Management 3. Foundation course in Human Resource Management 4. Foundation course in Information Technology Management 5. Foundation course in Accounting 6. Quantitative Decision Making 7. Business Legislation 8. Financial Management b) The candidate of MBA Semester II shall be offered Four Compulsory papers and Two Specialisation Subjects. Each Specialisation Subject shall have TWO papers of 100 marks

1

each as given below. Semester-II (M.B.A) examination shall be conducted by the University in the following subjects namely: 1. Organisation Behavior & Development 2. Managerial Economics 3. Environment Management 4. Business Research 5. Specialisation – I: Paper- I 6. Specialisation – I: Paper- II 7. Specialisation – II: Paper -I 8. Specialisation –II: Paper- II c) The candidate of MBA Semester III shall be offered Six Compulsory papers and Two Specialisation Subjects. Each Specialisation Subject shall have ONE paper of 100 marks each as given below. The examination will be internal and would be conducted by the respective Institutes / Departments namely: 1. Applied Operations Research 2. Entrepreneurial Development 3. Strategic Management 4. Business Ethics & Corporate Governance 5. Public System Management 6. Project Management and Quality Management 7. Specialisation – I: Paper- III 8. Specialisation – II: Paper- III d) The candidate of MBA Semester IV Examination shall Offer Three Papers each from Two Specialisation Subjects which he/she has opted. Each paper will be of 100 marks and the Project Work of 200 marks. The examination and Project evaluation will be conducted by the University. 1. Specialisation – I: Paper- IV 2. Specialisation – I: Paper- V 3. Specialisation – I: Paper- VI 4. Specialisation –II: Paper- IV 5. Specialisation – II: Paper- V 6. Specialisation – II: Paper- VI 7. Project Report ( from any one of the Specialisation subjects opted )

7. Each paper of Semester I, II, III & IV (M.B.A) examination shall carry 100 marks and
shall be distributed as under: Marks 1] Written examination 80 2] Internal assessment 20 Internal assessment marks shall be awarded by the Head of the Department in consultation with the faculty members subject to moderation by H.O.D./Director and shall be based on: 1) Participation in seminars, case discussions & group work activities 5 marks 2) Class tests, quizzes, individual and group oral presentations 5 marks 3) Submission of written assignments, term papers and viva-voce 5 marks 4) Class-room participation and attendance 5 marks Total Marks : 20 marks The weightage given to each of these factors shall be decided and announced at the beginning of the semester by individual faculty members responsible for the paper. 8. Project Work will be compulsory for each student appearing at the semester- IV (M.B.A) Examination. Project shall carry 200 marks as followsMarks 2

50 50 200 (ii) Two copies of Project work (Printed or Type Written) shall be submitted to the University through the supervisor of the candidate and the Principal/ Director / Head of the Institute/ Department, at least two month prior to the date of commencement of Semester-IV Examination and one copy will be retained by the college/Department for internal evaluation purpose. (iii) A Candidate shall submit with his/her project work, a certificate from the Supervisor to the effect(a) That the candidate has satisfactorily completed the Project work for not less than one session and (b) That the Project work is the result of the candidates own work and is of sufficiently high standard to warrant its presentation for examination. (iv) Candidate shall submit his declaration that the Project is the result of his own research work and the same has not been previously submitted to any examination of this University or any other University. The Project shall be liable to be rejected and /or cancelled if found otherwise. (v) The Project work shall be evaluated through seminar and open defense and Viva-voce at the College/ Department by internal and external examiners appointed by university before Semester-IV Examination. A student appearing for MBA Semester IV Examination will have to pay additional fees as prescribed by the University from time to time.

Project work (Evaluation by External Examiner) Seminar and open defense evaluation (by External And Internal Examiner) Viva-voce by External & Internal Examiner :

: :

100

9. The scope of the subject, percentage of passing in theory and project will be governed as
per following rules:

i)

In order to pass at the Semester I, II, III & IV examinations and examinee shall obtain not less than 50% marks or B grade in each head of passing of every paper, that is to say separately in the university examination , internal evaluation and in three heads of passing of project work. ii) An examinee who is unsuccessful at the examination shall be eligible for admission to the subsequent examinations on payment of a fresh fee prescribed for the examination together with the conditions of the ordinance in force from time to time. iii) An examinee who has failed at the sessional examination only; shall be required to register himself/herself afresh for doing the sessional work again in the Department / College in the subject/subjects/project work in which he/she has failed on payment of fresh sessional fees as prescribed by the University from time to time. Such students shall complete their Sessional work in the next semester. The Director shall on being satisfied about the completion of sessional work of such a candidate send the fresh sessional marks to the university and these fresh sessional marks shall be taken into consideration for computing his/her results at the examination. iv) There shall be no classification of successful examinees at the Semester I, II & III examinations. v) Successful examinees obtaining 60% or more marks in the aggregate of Semester II and & IV examinations taken together i.e. out of 1600 marks shall be placed in the First Division and those obtaining less than 60% but not less than 50% in the Second Division. The grades awarded by the respective Institute / Department for Semester I shall be mentioned in Semester II mark sheet & III Semester Examination grades shall be

3

mentioned in the Mark-Sheet of IV (Final) Semester Examination issued by the University vi) Provision of Direction No.44 of 2001 governing the award of grace marks for passing an examination, securing higher division /class and for securing distinction in the subjects shall apply to the examination. vii) No person shall be admitted to this examination, if he has already passed the same examination or an examination of any other statutory University (which has been recognized as equivalent to that examination.) viii) Examinee successful at the Semester I, II, III and IV examinations shall, on payment of the prescribed fee, receive a Degree in the prescribed form signed by the Vice-Chancellor. 10.Norms of Theory Paper / Project Work: o For all Theory Papers there shall be at least THREE Periods Per week per Subject of One Hour duration. o The affiliated Management Institutes / Colleges/ Department shall declare the Specialisation it is offering before the commencement of admission process of Semester -I in their Information Brochure and web-site and communicate the same to the University well in advance. The Institute will offer the Specialisation proposed only if minimum FIVE students opt for the same. o For Project work/Research work a batch of TEN students per guide /supervisor has to be allotted by the Institute. THREE periods per week of one hour duration shall be the work load allotted for project guidance for ten students. 11.Guidelines for Conduct of Semester I & III Examination & Award of Grades by Institute / Department A. Guidelines for Conduct of Examination o The question paper should be set in such a manner so as to cover the complete syllabus as prescribed by the University. o The pattern of conduct of examination i.e. Duration, Max. Marks etc shall be as per the University Examination pattern. o The evaluation should be conducted at Institute / Department by the respective subject teacher. o The result for these examinations should be declared within time limit as per University norms and communicated to the University within stipulated time. o The record of conduct of such examination, evaluation and results should be maintained for a period of at least THREE years by the respective Institute / Department for the verification by the competent authority. B. Guideline for Award of Grades The Grades will be assigned in each Internal Assessment Paper on the following basis: Marks Obtained Grades ABOVE 75 % A+ 61 % - 75 % A 56% - 60% B+ 51 % – 55% B BELOW 50 % FAIL

4

II Semester –III 1. Business Ethics & Corporate Governance 5. Specialisation – II: Paper. Specialisation –II: Paper. Organisation Behavior & Development 2.II 7. Specialisation –II: Paper. Specialisation – I: Paper.VI 7.V 6. Foundation course in Marketing Management 3. Specialisation – I: Paper. Specialisation – I: Paper. Specialisation – II: Paper. Foundation course in Information Technology Management 5. Specialisation – II: Paper. Specialisation – II: Paper -I 8. Principles of Business Management 2.IV 2. Foundation course in Human Resource Management 4.IV 5. Specialisation – I: Paper. Environment Management 4. Specialisation – I: Paper. Project Management and Quality Management 7. Specialisation – I: Paper. Project Report ( from any one of the Specialisation subjects opted ) 5 . Business Research 5.VI 4. Quantitative Decision Making 7. Financial Management Semester –II 1.V 3. Managerial Economics 3. Foundation course in Accounting 6.III Semester –IV 1. Business Legislation 8. Strategic Management 4.III 8.I 6. Public System Management 6. Entrepreneurial Development 3. Applied Operations Research 2.Rashtrasant Tukdoji Maharaj Nagpur University SYLLABUS FOR MBA EXAMINATION Semester –I 1.

VI: Enterprise Resource Planning Group E.VI: Global HRM: Scenario and practices Group D. Documentation & Logistics Paper.VI: Health Communication: Development and Dissemination Group F.I: Group & Organizational Effectiveness Paper.VI: Principles & Practice of Banking and Insurance Group C.V: International Economic Organizations Paper.IV: Strategic Management of IT Paper.II: Foreign Exchange Management Paper. HealthCare Management Paper.II: HealthCare and Social Policy Paper.I: Database Management Systems Paper.V: Security Analysis & Investment Management Paper. Epidemiology and Population Management Paper.III: Health System Management Paper.III: Retail Management Paper.IV: Environmental Health Management and Safety Management Paper.II: Project Planning & Financial Strategy Paper.VI: Sales & Distribution Management Group B. Human Resource Management Paper.V: Human Resource Development strategies and systems Paper. Information Technology Management Paper.V: Software Engineering Paper. Marketing Management Paper.IV: International Financial Management Paper. International Business Management Paper.Specialisations Group A.IV: Industrial relations & labor Legislations Paper.IV: Rural Marketing Paper.I: International Financial Markets Paper.III: Training & Development Practices Paper.I: Advertising & Integrated Marketing Communication Paper.VI: India’s Foreign Trade Policy 6 .III: Indian Financial System Paper.II: Internet Technologies and Trends Paper.II: Performance Management & Compensation Paper.V: Health and Hospital Information Systems Paper.IV: Export Import Procedures.III: International Marketing Paper. Financial Management Paper.III: Innovation in IT Paper.I: Corporate Taxation Paper.V: Marketing of Services Paper.I: Community Health.II: Brand Management Paper.

V: Food Process Management Paper. Banking & Financial Services Management Paper.IV: Supply Chain Management Paper.VI: Manufacturing Economics Group H.II: Electricity Industry Structure & Regulations Paper.V: Hydro Power Resources Management Paper.I: Energy Conversion & Power Plant Systems Paper. Power Management Paper.II: Financial Services Paper.Group G.II: Agri-Technology Management Paper.III: Financial Management for Agri Business Paper.I: Banking in India Paper.IV: Livestock Management Paper.V: Operations Management Paper.VI: Power Pricing & Power Purchase Agreements 7 .VI: Bank Financial Management Group I.II: Business Process Reengineering Paper.IV: Basics of Financial Accounting for Bankers Paper.VI: Trends in Agri Business Group J.V: Portfolio Management Paper.III: Total Quality Management Paper.I: Project Management Paper. Agri Business Management Paper.III: Power Environment Interface Paper. Operations Management Paper.III: Laws & Regulations to Banking Paper.IV: Transmissions & Distribution of Electrical Energy Paper.I: Agri-Input Management Paper.

APPENDIX MBA Examination Semester –I Internal Examination Subject Minimum Paper Maximum Marks 80 100 20 80 20 80 100 20 80 100 20 80 100 20 80 100 20 10 40 100 10 40 50 10 40 50 10 40 50 10 40 50 10 80 100 20 80 100 20 10 40 50 10 Marks 1) Principles of Business Management Internal Paper 40 Management 50 Internal Assessment 2) Foundation course in Marketing Internal Paper Management 50 Internal Assessment 3) Foundation course in Human Resource Management 4) Foundation course in Information Technology Management Internal Paper Internal Assessment Internal Paper Internal Assessment 5) Foundation course in Accounting Internal Paper & Finance Internal Assessment 6) Quantitative Decision Making Internal Paper Internal Assessment 7) Business Legislation 40 50 8) Financial Management Internal Paper Internal Assessment Internal Paper Internal Assessment 8 .

MBA Examination Semester –II University Examination Subject Minimum Marks 1) Organisation Behavior & Development 50 University Paper Internal Assessment University Paper Internal Assessment 3) Environment Management 40 University Internal Assessment 4) Business Research University Paper Internal Assessment 5) Specialisation – I: Paper I University Paper Internal Assessment 6) Specialisation – I: Paper II University Paper Internal Assessment 7) Specialisation – II: Paper I University Paper Internal Assessment 8) Specialisation – II: Paper II 40 University Internal Assessment 20 80 100 20 80 100 20 80 100 20 80 100 20 Paper 100 20 80 20 80 100 20 Paper 100 10 40 10 40 10 40 10 40 10 80 50 10 50 50 50 50 100 40 10 40 10 80 50 Paper Maximum Marks 2) Managerial Economics 50 9 .

III 40 50 Internal Assessment 8) Specialisation – II: Paper.MBA Examination Semester –III Internal Examination Subject Minimum Marks 1) Applied Operations Research 50 10 2) Entrepreneurial Development 50 3) Strategic Management 40 50 4) Business Ethics & Corporate Governance 5) Public System Management 40 50 6) Quality Management 50 Internal Assessment 7) Specialisation – I: Paper.III 40 50 Internal Assessment 20 Internal Paper 20 80 100 10 Internal Paper 20 80 100 10 Internal Paper Internal Assessment Internal Paper 20 80 100 Internal Assessment Internal Paper Internal Assessment Internal Paper 20 80 100 20 80 100 Internal Assessment Internal Paper 20 80 100 10 10 40 10 40 50 80 100 10 40 Internal Paper Internal Assessment 80 100 20 40 Paper Maximum Marks 10 10 .

11 .

VI 40 University Internal Assessment 4) Specialisation –II: Paper.VI 40 University Internal Assessment 7) Project Report Project shall carry 200 marks Project work (Evaluation by External Examiner) Seminar and open defense evaluation by External and Internal Examiner Viva-voce by External & Internal Examiner Marks Maximu Minimu m m 100 50 50 25 50 25 20 20 Paper 100 10 20 Paper 100 10 80 50 20 Paper 100 10 80 50 20 Paper 100 10 80 50 20 Paper 100 10 80 50 University Paper 100 10 80 50 80 Paper Maximum Marks 12 .V 40 University Internal Assessment 3) Specialisation – I: Paper.IV 40 University Internal Assessment 5) Specialisation – II: Paper.V 40 University Internal Assessment 6) Specialisation – II: Paper.IV 40 50 Internal Assessment 2) Specialisation – I: Paper.MBA Examination Semester –IV University Examination Subject Minimum Marks 1) Specialisation – I: Paper.

Total 200 100 13 .

Importance. Paper 2: Foundation Course in Marketing Management 14 . planning-control relationship. Functional areas of Marketing. Steps Involved in decision making. Nature. marketing mix.Comparative study of main features of Japanese Management and Z culture of American Companies.Importance and need for coordination.Core Concepts of Marketing. Management ethics and management culture. Characteristics of good directives. 5th Tata McGraw Hill Management Stoner. Methods of skills development.Scientific management. Unit VII: Authority and Responsibility . Classification of skills. purpose and scope of management. Making planning effective.6th . Gilbert Jr. Elton Mayo. Stages involved in planning. Suggested Readings: 1. Scanning the Marketing environment. Unit X: Comparative study . . objectives. Committee Decision Making. Skills required of manager.Semester –I Paper 1: Principles of Business Management SECTION A Unit I: Introduction . Functions of a manager. Harold Koontz & Heinz.Concept. Database Marketing. an overview of planning. Robins . Features of good organization structure. Unit-II: Marketing Plan . Unit IV: Management Planning . organizing and controlling. Definition. Types of decisions. Contribution of Taylor. Positioning and Repositioning. Methods of achieving effective coordination. Dimensions or Types of Control . Strategic planning in Indian Industry. Analyzing Buying Behaviour. 3. Is management a science or art? Unit II: Development of Management Thought .Concept of planning. Importance and Principles of direction. Types of Organisation structure. SECTION B Unit VI: Organisation .Prentice Hall Management (A Global Perspective).(a) Feed forward control (b) Concurrent Control (Real Time Information & Control). 5. process of control -setting objectives. Span of control. Characteristics of a good plan.Management and administration. Heinz Weihrich &Harnold Koontz. Professionalism of management in India. Unit IX: Control . Delegation of Authority Barriers to effective delegation. Limitations of planning. Mary Follet. definition and importance of management. Indian heritage in production and consumption. Analyzing Competition. Weihrich.Concept. (c) Feedback Control v) Techniques of Control. Importance of decision making. Unit VIII: Coordination & Direction Concept . Hawthorne experiments. nature. Fayol. 10th Tata McGraw Hill A Dictionary of Business 3ed.Authority.Segmenting. Marketing Research & Demand Forecasting Unit-III: Analyzing the Market . Management as a profession. Responsibilities and Accountability. Principles of coordination. Types of plan. 2. measuring performance. Relationship Marketing.Nature.Steps in the Marketing Process.Concepts. correcting deviations. Unit V: Decision Making . Contingency approach.3rd Pearson Education Asia SECTION A Unit-I: Concepts & Application . Principle of organization. characteristics of decisions. Essentials of Management. Methods of decision making. Company Orientation towards Market place. Targeting. 4. Importance. Human response to control. Unit III: Management and Administration . Brief review of Traditional Techniques & Modern Techniques of Control. Freeman. Meaning of direction. establishing standards. New Concepts – E Business. By Elizabeth Martin – Oxford Fundamentals of Management. function. Nature and contents of a marketing plan.

Operating control. Typical Induction Programme – Do’s & Don’ts. Recruitment Policy.Channel design and management. Need and Importance of Management 15 . Training Areas Identified by Trainers. Unit IV: Selection. Globalization. scope. human resource management in dynamic environment – External & Internal Environment Systems approach to HRM. Tests and assessment of effectiveness of selection tools.Nature. Strategies in service marketing. Marketing audit. Recruitment Practice in India. Employee Separations. Ramaswamy and S. Responsibility for Human Resource Planning. Types of controlling. Kotler . Types of channels. Importance of Retailing and wholesaling. Suggested Readings 1. Training by Supervisors. Man Analysis. Namakumari McMillan 2. Sources of Recruitment. Need for Human Resources Planning.Meaning of product. Importance and future of service marketing. Basic Marketing 15th edition by William D Perreault R. Factors affecting Job Design. Organization Analysis. S.Human Resources Planning. Placement – Internal Mobility. Strategic control. Training Needs Identification. Unit II: Job Analysis & Design . Need and importance of Marketing control. Process of Human Resources Planning. Task Analysis. product classification. Problems in Induction. Framework for Procurement. Objectives and Importance of Training. Induction & Placement .P. Legal issues and ethics. Product life cycle and new product development. SECTION B Unit-VI: Marketing Communication . Requisites of effective Induction. methods and pricing policies. Initiating and responding to price changes. product policies. Global Staffing – Expatriation. Unit-VII: Distribution Strategy . Techniques of Job Design. Implementation and Control – V. objectives. Induction Programme. Objectives of Training Methods.Unit-IV: Product Management . product levels. Qualities of HR Manager. Factors Affecting Recruitment.Job Analysis – Meaning.Evaluating results of marketing strategies implementation and plans. Managing advertising. Unit-V: Pricing Strategies . Training Organization. Job Specifications & Role Analysis. Channels of distribution. Unit-VIII: Marketing of Services . Branding & packaging.New issues – E-Business.Understanding the communication process. Unit V: Employee Growth & Development Training . Characteristics and Classification of services.Nature. Strategic HRM. Strategic roles of HR manager. Types and Techniques of Training and Development.Prentice Hall Inc 3. Job Description. Transfers. Unit-X: Monitoring and Controlling Marketing Efforts . Uses. Competency approach to job analysis. The Problem of The ‘Sons of The Soil’. Human resource as an asset in organization.Introduction of Training. Marketing Management – Planning. Consumerism. Relationship marketing. Inpatriation . Marketing Management .Selection Process. Human Resource Planning System. Lead Time Planning. Marketing Management – Rajan Saxena . Public relations and direct marketing. Flexpatriation. Assessment of The Recruitment Programme. New tools /Methods of selection – Interviews. . Responsibility for Training. importance and functions. 5. Unit III: Human Resources Planning & Recruitment Policy . Human resource management in India. Cases and Exercises in understanding Job Analysis. Channel dynamics and market logistics. adopting the price. Classification of Training Methods/Techniques.Pricing objectives.Tata McGraw-Hill 4. Sales promotion. Introduction to Marketing Management by Adrian Palmer – Oxford University Press. Evolution of the concept of HRM.Tata McGraw-Hill Paper 3: Foundation Course in Human Resource Management SECTION A Unit I: The Strategic Role of HRM . Unit-IX: Relationship Marketing & E-business . Process and methods of collecting data for job analysis.

Evaluation of Training.Development. Reasons of Training Failure. Improving Effectiveness of Training. 16 .

Unit IV: Introduction to HTML . Objectives. V. Links. Business. Unit VII: Compensation Management . Applications in Games and Animation Industry. Daksh and EXL etc). Call Centers.Nature. Types & Importance. strategy and operation. BPR.Wage & Salary Administration-Introduction. Individual Incentives. Meta-tags and Hexa-colors. Advantages and Limitations of Job Evaluation. Principles of Fringes.Introduction to Word. Job Evaluation. Multiple Person Evaluation Methods. domain-consulting. PowerPoint. UNIX. Text. Noe. Personnel and human Resource management . Gankar. Uses and Importance HR Issues – Causes & Impact of : Employee Turnover. ltd. Praise and Recognition. Aswathappa. Networking concepts. Classification of Wages.Generation of Computers. WNS. Backgrounds. Leave.Basics. Software Project Management. Frames. Publication . Components of Multimedia: Graphics.Himalaya Publishing House 2. Attrition & Retention. Block Diagram. Paper 4: Foundation Course in Information Technology Management SECTION-A Unit I: Introduction to Computers . Social Security: Introduction. Publication. BPO’s: Captive BPO’s (GE and Dell) and Third Party BPO’s (Infosys BPO. Images.Wayne Mondy. Methods of conducting Research . Software Testing: fundamentals and terminology. Working of Computer. Theories to Determine the Wages. Publication . Measures to promote Health & Safety.HR Records Keeping– Process. Guidelines to make benefit programme more effective. 4.McGraw. Audio & Animation. KPO’s: Processes and Domain Expertise. Rediff. Cases: McKinsey. Job Satisfaction. Wipro BOP.Hill Publishing co. Excel. Attendance. Types of Benefits & Services. Employee Assistance Programmes. Tables. Linux). Windows. R. K.Himalaya Publishing House 3. Types & statutory provisions.Text & cases. Operating systems (MSDOS. Wage & Salary Administration. Software Quality fundamentals.Introduction. Organization wide Incentive Plans. MIS HR Reports. Ninth Edition. Using Multimedia at Home.Employee Welfare: Importance. Absenteeism. Human resource Management – P. Effective safety management. Health & Safety: Legal provisions regarding Health & safety. Publication . Suggested Readings 1. Unit VII: Software Engineering: SDLC: Concepts and Life Cycle. Amazon. Agencies. Unit VIII: Employee Benefits & Incentives .Pearson Education 5. Publication – Oxford University Press. Operations Consulting: domain knowledge concept. Performance Tests & Field Review Techniques. Robert M. Mamoria & S. Hardware and Software. limitations–various methods – Modern & Traditional.SECTION B Unit VI: Performance Appraisal . Forms. Jyothi. Programming and Flow Charts concepts. Talent Management. Objectives of Job Evaluation. Types. Methods (Manual / Computerized). 17 . Preparing simple web pages.) Unit III: Multimedia . Mphasis. B. Human Resource and Personnel Management – Text and cases. A Text book of Human Resource Management – C. Promotions.Employee Benefits: Meaning. Unit X: HR Records & Research & Issues . Lists. Yahoo. AT Kearney etc. P Subba Rao. Job Evaluation Methods. Incentive Payments : Incentive Plans. Internet and Web (Working with Google. Human Resource Management . Unit II: Working with Computers . Unit IX: Employee Welfare & Social Security . HR Research – Areas of research. Rewards and Incentives. Group Base Incentive Plan. HR Records. Other Incentive schemes. Unit V: IT Consulting – Basic concepts of business. Medical Records. Outsourcing Function. Appraisal. Guidelines for PFP( pay for performance) systems. Business / Strategic Consulting: Reengineering. Machinery for Fixing Wages. Progeon. e-bay etc. HR Formats – Personnel Files. SECTION-B Unit VI: IT Enabled Services (ITES) – Processes. Social security measures / labour law provisions in India. Education and Entertainment.

Unit VIII: Enterprise Resource Planning – Concept. Gupta S.Management Information System (S. Suggested Readings 1. Chand & Col) 5. Cryptography and Data Encryption. Dr.Ratio Analysis . Reconciliation of Cost & Financial accounts. T. Unit III: Final Account of Joint Stock Companies . Types of financial analysis. Unit –VII: Performance Evaluation Techniques . Management control System by Robert N. Classification of Budget. 5. Operating / Service Costing. Transnational Companies. The nature and scope.Final Accounts of Joint Stock Companies – contents.Management Information Systems 3rd Edn. e-Business and e-Governance. Gupta . Symantec. Unit V: Ratio Analysis . Malicious Programs: Virus. Process costing. Advantages and Limitations. EVA and Performance Measurement. Unit –VIII: Cost Accounting .K& Gupta S.C. Rules and principles governing Double Entry Book-keeping system. Grewal.Periasamy. Unit X: Trends in IT – Definitions. Profit and Loss Account. Simple problems on preparation of funds flow statement and cash flow statement. objective. Quotations. Trojans. Financial. Cyber Law’s Basics.Meaning of financial statements. ( Thomson Learning Books) 3. Chand and company.Importance.New Delhi Advanced Accounts Volume II By M. Responsibility Accounting. Knowledge Management. Himalaya Publishing House Management Control System by Sekhar. Profit and Loss Appropriation Account and Balance sheet with adjustment. e-Learning.classification of various ratios.K. A. Financial Accounting . CA-eTrust. Contract Costing Unit IX: New Approaches for Planning and Implementation of Control Systems Overview. Problems on Flexible and Cash Budgets. Management Information systems.Meaning. and preparation of Trading and Manufacturing. Worm. classification of accounts. Unit IX: Information Security . Shukla. 2.H. Conceptual Understandings and Applications of Data Mining. Strategic Planning and Controls for differentiated situations Unit X: Applications . Data Warehousing. Suggested Readings: 1. Preparation of Journal. Funds Flow Analysis and Cash Flow Analysis:-concept. III. Harry – Information & Management Systems (A. Hacking.Management Accounting for Decision Making and Control. TMH. Ledger & Trial balance.K. Preparation of statement of cost. Classification of Cost. Note: Students are expected to attain Working knowledge of relevant topics in Unit –II. Jaiswal – (Oxford) 2. Firewall.Meaning. S. IV and IX through live laboratory sessions. ERP Packages. utility and limitations of financial analysis.concepts and conventions. Scope and importance of Financial Accounting. 4.Overview of Control in Banking and Non banking finance.Introduction to Budgeting and Budgetary Control. Wheeler) 4. tools and techniques of analysis.Objectives.Anthony. Service Industry. TMH . 3. New Delhi 18 .P. Marginal Costing. Section -B Unit –VI: Decision Making Techniques . Logic Bomb. McAfee. History. Antivirus: Norton. Unit –II: Accounting Books & Record . Factors affecting MCS. D.C. By M. Cost and Management Accounting. New Delhi. e-Commerce.2nd Edition. Principles& Practice by Sharma R. Yeats – System Analysis and Design ( Macmillan) Paper 5: Foundation Course in Accounting SECTION –A Unit –I: Introduction . Unit IV: Analysis and Interpretation of Financial Statements . Management Accounting.S. Project management and PSE. Oz. Reading the balance sheet and other financial data to comment on the financial soundness of the firm. Cost Volume Profit Analysis.

Standard Errors of Estimate. Definition of Deduction. 19 .Introduction to Income tax act –Definition of assesse. Quantitative Approach to Decision Making. N. Anderson ( Thomson Learning Books) 4.Winding up by Court. Profession and Occupation (Constitutional Provisions).P. Infeasibility. C.d) Consent – Free consent.a) Definition (Sec. position and duties. 11 & 12).Definition.Simplex Method . Relative Dispersion: Coefficient of Variance. Gupta ( S Chand) 5. Unit V: Matrices and Markov Chains . Statistical methods. Relief & Exemption. Addition. Doctrine of indoor management & constructive notice. Standard Deviation. Provisions relating to incorporation.Formulation and Construction of Initial Basic Table by Simplex Method and its interpretation. Future Scope of Operations Research Industry. Formulation and Solution by Graphical Method: Feasibility Region. Residential status of assesse. SECTION B Unit VI: The Income Tax Act. Theoretical Concept of Duality and Sensitivity. Correlation: Types.Void Agreement (sec 24-30) f) Consequences of breach of contract (sec73-75).Matrices: Concepts. Unit III: Memorandum of Association. Coercion. Graphical and Algebraic Method. Suggested Readings:1. Unit VIII: Intellectual Property Act . Optimization by Modified Distribution Method (MODI). SECTION B Unit VI: Introduction to Operations Research . Forecasting.Types of Winding up. Levin Richard & Rubin David – Statistics for Management (Prentice Hall of India) Paper 6: Quantitative Decision Making Paper 7: Business Legislation SECTION A Unit I: Administration of law & legal system in India . Doctrine of ultra-vires. Unit X: LPP – Assignment . Directors – Powers. Quartile Deviation. Unboundedness. fraud. Least Cost Method (LCM) and Vogel’s Approximation Method (VAM). Beri (TMH) 2. Unit IV: Role & duties of promoter. G. D. Rebate. Multiple Optimum Solutions. Winding up under the supervision of court and Conduct of winding up. Freedom of Trade. Unit II: Measures of Dispersion . Comparison of Mean.Formulation and Solution. Concept of Prospectus. Multiplication using Matrices. Unit VII: LPP . undue influence. Indian Companies using Operations Research Techniques. transfer and transmission. 1961 .Formulation and Solution by North West Corner Rule (NWC). Coefficient of Determination. Inverse of Matrix. Kinds of Companies. Unit III: Regression and Correlation Analysis . Mode.2) b) Essential elements of a valid contract c) Competency to enter in contracts (Sec. Median and Mode.Regression: Method of Least Squares. Business Statistics. Unit VII: Indian Contract Act (1872) .Assumptions. Quantitative Techniques in Management. cyclic variation and irregular variation. Phases. Laws. Shares and Debentures – natures. Unit IX: LPP – Transportation . Quantitative Methods For Business. Unit V: Winding Up of the Company . Characteristics.SECTION A Unit I: Measures of Central Tendency . Unit IV: Time Series Analysis and Forecasting . Unit II: The Companies Act (1956) .Graphical Method . misrepresentation. Rank Correlation.Scope. Heads of Chargeable Income for salaried. Markov Chains and its application. Regression Coefficient. Unit VIII: LPP . Mean Deviation. Median. Company distinguished from partnership. Model. lifting the Corporate Veil.Definition & characteristics of a company.Introduction to legal aspects of Business in general. Trend. S.Components of Time Series.Arithmetic Mean. Provisions & overview.Range. seasonal variation. Vohra (TMH) 3. Voluntary winding up . Articles of Association. kinds. mistake (sec 13-23).

relevance and irrelevance concept. Unit X: Consumer Protection Act . concept of optimal capital structure.mergers. Lukhnow Business Law – M.Scope. Financial Accounting for Management by P. importance. SECTION – B Unit VI: Working capital . Provisions & overview. 3. Goals & objectives of financial management. Consequences & remedies. Suggested Readings 1. Provisions & overview. Business Law.Unit IX: Information Technology Act 2000 & Cyber Law . techniques of capital budgeting – Pay Back Method.Need. Methods of restructuring. Unit – VII: Capital budgeting . Over capitalisation – Concept. Unit IV: Capitalization . New Delhi 4. – S. term loans. Cost of capital. Inamdar.Concept. Financial Management by R. Kalyani Publishers. Capital gearing & leveraging.Concept. Unit – VIII: Financial institutions . Mercantile Law – Shukla – 30th Ed. Cost of capital and EBIT-EPS analysis. causes. Chand & Co.Concept. Methods of forecasting working capital requirements. 11th Ed. public deposits. Financing procedures. Watered Stock. privatization. Weighted average cost of capital. present value of single amount & annuity. Vikas Publication House. Srivastav. Financing approaches for working capital. Paper – 8: Financial Management SECTION – A Unit I: Introduction .Meaning. Unit V: Dividend policies . Compounding & discounting. Financial Management by Sharma & Gupta . Factors affecting working capital needs. Unit II: Sources of financing . Overview of operations of NBFC’s & Financial Institutions.N. commercial paper & trade credit & bills discounting (b) INTERNAL: Retained earnings. Financial Management by S. Shah. Concept of time value of money. Responsibilities of finance executive. growth of SSIs. scope. Chand & Co. buyback & joint ventures. Introduction to Trading on equity. Unit – X: Corporate restructuring .Concept of business finance. Kalyani Publishers.LONG TERM: shares. Kapoor – S. Taxmann’s. Cost of different sources of finance. Suggested Readings: 1. Financial Management by Ravi Kishore. Net Present Value and profitability index. 5. C. Unit III: Capital structure . Consequences & remedies. Computation of leverages. Company Law – Singh Avtar. spin-off. policies.M. 5. Symptoms.. causes. structure. 4. M. features & utility) (a) SHORT TERM: bank finance.Scope.Govt. Bare Acts. divesting.Concept. retained earnings. Practical application of time value technique. significance.. acquisitions. determinants and factors affecting. bonds (Types. Future value of single amount & annuity. types.Nature and significance. lease & hire purchase. issues & implications. Adequacy of working capital. Functional areas. finance function. meaning. Special financing needs and sources.Reasons & drivers of restructuring.Pub. dividend valuation models – Gordon. principles & importance. D. Theories. organization. Right to Information Act 2005. Everest Publishing house. by Oxford 20 . Depreciation policies.. 2. Estern Book Co. debentures. changing role of project appraisal. Watered stock Vs Over capitalisation.Concept. Under capitalisation . Theories of capital structure. norms & schemes. split ups. 12th Edition 2004. Kuchhal. Accounting rate of return. 2nd Ed. 3. or Private publication 2. takeovers. Unit – IX: Financing of small scale industry . Walter and Modigliani-Miller models Stability of dividends – concept and significance.

team roles. Change process. McClelland. Levels of conflict. Perceptual mythology. The Domino effect. Unit VIII: Organizational Change . Learning and Teaching Strategy Although the 'lecture' will provide a formal framework for each topic area.Semester –II Paper 1: Organisation Behavior & Development SECTION A Unit I: Organizational Behaviour . team identity. development Values. Theories of Maslow. Value-added managers. pigeonholing and compartmentalisation. ability. informal and formal groups. Teams and team building: selecting team members.biographical characteristics. Prentice Hall India Organisational Behaviour: Human Behaviour at Work Newstrom & Davis. Herzberg. Halo effect. Unit X: OD Techniques . Team Dynamics: group norms. Porter & Lawler Model. Attitudes and cognitive consistency. Strategies for the management of conflict. Modern: Process Consultation Method. Application of Motivation concept. team loyalty. Organisation Behaviour. Tata McGraw Hill 21 . Individual motivation and motivation in the organization. Stereotyping. The process of organisational development: Action research and organisational development. team building. The manager's challenge. Sources of conflict in organisations. Individual interventions. Organisational behaviour and the new workplace. Pressures for change. 10th. Managing values and attitudes. Fincham –Oxford 4. Managing human rights in the workplace. Responses to change. Unit VII: Conflict .Attitudes. Third Party.Traditional: Grid Training. Sources and types of values. multi-disciplinary teams.Goals of organisational development: Principles underlying organisational development. Components of attitudes. Robbins. dysfunctional teams. Force field analysis. Social Motivation. Smaller group and inter-group interventions. commitment to shared beliefs. Dynamics of change. Patterns and trends in values. Job satisfaction as an attitude. Productivity and managerial performance. Attitudes and behaviour. Role of motivation in human behaviour. Intrinsic and Extrinsic Motivation. Cohesiveness. Managers in organisations.Concepts. SECTION B Unit VI: Foundations of group behaviour . By R. Cultural Differences in Motivation. Organisation Behaviour. stages in team development.Nature. other influences on perception. Managing developments in information technologies. Luthans 8th Tata McGraw Hill 2. Survey Method. Organisational development interventions: Organisation-wide interventions. Principal of Organizational Behaviour 4th Ed. Self-fulfilling prophecy. levels and dilemmas of change. and learning Unit III: Perception: Introduction. Symptoms of conflict Causes of conflict. Resistance to change. Motivation and Health. debate.Substantive and emotional conflicts. Managing new forms of Organisation.The nature of groups: groups and teams. Managing the globalisation of work. Managing organisational transitions. discussion and participation shall be encouraged together with case study work and group activities. decision-making behaviour. purpose of teams. Unit IX: Organizational Development . Organisations as open systems.The nature of organisations: Why do organisations exist? Components of organisations. Unit II: Foundations of Individual Behaviour . Ethical aspects of organisational development. Suggested Readings: 1. 9th Pearson Education Asia 3. Unit IV: Attitudes and values . Unit V: Motivation. Team Building. Transactional Analysis.

Groups and Organisation Second Edition (Prentice Hall. 2002) 22 . Brooks I — Organisational Behaviour: Individuals.5.

Techniques and Importance of Demand forecasting. resource utilization. Significance. consumers and decomposers. Oxford University Press.institution in environment. Thomson learning Press 4. Fundamentals– sustainable development. Ecosystem types – characteristics features. and associated problems. Concept of Asymmetric Information. food chains. Ecological succession. Exchange Rate: Fixed & Flexible. Managerial Economics. Law of variable Proportions. Managerial Economics. The water (prevention and control of Pollution). Unit X: Economic Environment of Business . Unit V: Market failure . Cost curves.Renewable and non renewable resources. Convertibility of Rupee (Current & Capital Account). Unit III: Objectives & Equilibrium of the Firm . food webs and ecological pyramids. Mishra & Puri. Unit VII: Macro economic policy . Unit II: Natural resources . Unit IV: Pricing in practice . Unit III: Ecosystem .Definition. Sultan Chand & Sons. Monopoly. desert and aquatic ecosystems. Causes & Impact. Monopolistic Competition & Oligopoly . Environment Impact Assessment. Dwidevi. Effectiveness of Monetary & Fiscal Policy with respect to Indian Economy. Concept of multiplier.Concept. Unsustainable to sustainable development. Role of an individual in conservation of natural resources. types.kinked demand curve and cartels. Himalaya Publishing House Paper 2: Managerial Economics Paper 3: Environment Management SECTION – A Unit I: Introduction to Environment Management . Elasticity of Demand. estimation of demand. P. Need for public awareness.SECTION A Unit I: Nature and fundamental concepts and basis techniques of managerial economics . Suma Damodran. incremental pricing.Perfect Competition.Factors determining Economic environment of Business. Symptoms and Reasons. ecosystem degradation. TMH 3.Concept & measurement.Production & Production Function: Concept. the rights of animals.Environmental (protection) Act. Market intervention by Government-Rationale for Intervention. Managerial Economics. equitable use of resources for sustainable life cycles. L. Indian Economy. Foreign Capital flows & Balance of Payment-Methods top correct Disequilibria. 23 .objectives and Instruments. SECTION B Unit VI: National Income Accounting . Unit VIII: Business cycles . grassland. Present scenario of Indian Economy. Returns to scale. Suggested Readings: 1. Industrial Ecology and Recycling Industry. Scope & importance. causes and control of inflation. New Delhi 2. The wild life protection Act. understanding ecosystems. transfer pricing and price discrimination. structure and functions of forest. Dominick Salvatore. Clearance / Permission for establishing Industry. Basic Mathematical Problems related to demand estimation and elasticity of demand. Inflation and Deflation. Preserving resources for future generation. People in environment.Justification for International Trade. Unit IX: External Sector Dynamics . Issues involved in enforcement of environmental legislations.Concept. 2006. Economies of scale. Unit II: Production & Cost Analysis . Forest conservation Act. Determination of Income & Employment.Analysis of Demand. Cost concept. 2006. Managerial economics in a Global economy. Environmental Auditing. Mehta. New Delhi 5.Concept of an Ecosystem .Cost plus pricing.Market Structures. Structure & functions of an ecosystem-producers. 2007. Forms of production function. Unit IV: Environment legislation . Measures to control Business cycles.Monetary and fiscal. Mathematical Problems on profit maximization and Price & Output determination under various market structures. Short term and long term cost output relationship.

Definition of nuclear pollution. effects & control. Run-off.Definition water pollution. Nutrition and health rights. intellectual property rights (IPRS). India as megadiversity nation. Unit VII: Water and marine Pollution . Threats to bio-diversity–habitat loss. Role of individual and institution in preventions of Soil pollution. Management of water: Hard & Soft water. man-wild life conflicts. Definition of thermal pollution. poaching of wildlife. Decertified areas. risk due to chemicals in food. Family welfare Programmes-methods of sterilization. Relevance & scope of research in management. rehabilitation of affected people. causes. species and ecosystem levels. Need for gender equity. resource consumption patterns and need for equitable utilization. chemical fertilizers & Pesticides. S C Deb”. valuing cultures. industry runoff degradation due to biological changes. water related diseases.biodiversity at genetic. Forest. causes. Environment & human health-climate and human health. Swapan Deb”.Definition Air pollution. Bio-geographic classification of India. Causes. Role of individual and institution in preventions of Noise. effects & control. aesthetic and optional value if diversity. Radiation. Ethical. Pollution sites. Unit X: Social issues and environment . Public awareness– Using an environmental calendar of activities. Value of diversity– Consumption use value. Cancer and environment. Research Process.Unit V: Human population & environment . Environmental ethics– issues and possible solutions. causes. Unit IX: Biodiversity . The field notebook maintained by the student would be evaluated as a part of internal assessment at the end of the session. pollution due agricultural patterns. equitable use of resources. Moral. Research Approach. Conservation: energy. Human rights –Equity. Information technology in environment and human health. published by Macmillan 2. Common endangered and endemic plant and animal species of India. Pollution by sewerage. Green house effect. strategies for conservation. Causes. Plantations. SECTION – B Unit VI: Air Pollution:. Suggested Readings 1. human heritage. thermal and nuclear pollution. Global warming. effects & control. Paper 4: Business Research 24 . published by Jaico Publishing House.Definition of Noise pollution: Sources or Causes effects and control. social justice. published by Excel Books 3. contents. Environment management by N K Uberoi”. Sea water pollution & degradation of Marine. effects and control measures of urban and industrial waste. ecological degradation. soil. Women and children Welfare. Role of individual and institution in preventions of water & marine pollution. SECTION A Unit I: Introduction . A text book of environmental by K M Agrawal. 4. Nuclear accidents.P. texture.Definition soil pollution. P K Sikdar.Construction of dams: problems and concerns of resettlement. Hotspots of biodiversity. Students be exposed to at least one local field visit to document on the Ecosystem Structure.Global population growth. Surface condition. valuing nature. Soil Pollution:. effects & remedies. 5. publishing Corporation. Community biodiversity registers (CBRs). Urbanization. Environment management by Dr. Self initiation. Social. Environmental Studies by Rajagopalan. Urban and rural equity issues. Unit VII: Noise.Introduction. Population explosion. published by A. Objectives and Types of research. effects & control. variations among nations.Meaning. effects & control. Ozone layer depletion. infectious diseases. By Oxford. common property resources. Environmental Research Institute such as NEERI etc. pollution: Vehicles. forest. grazing desertification.Pub. Value education – environmental values. Role of individual and institution in preventions of Air pollution. Industry households. Equity disparity in western and eastern countries. Afforestation. Environmental Management by S K Agrawal”. Waste land Management: causes. Acid Rains. water. HIV/AIDS. Thermal & Nuclear Pollution . Productive use value.H. contaminants. Insitu and Exsitu conservation of Biodiversity.

Characteristics of a good sample Design. Small business innovation research (SBIR).Analysis of Variance.Steps in sample Design. Roger : Management Research. Bennet. Use of computer and Information technology in data collection. SECTION B Unit VI: Collection and Processing data . A Survey based mini-project should be undertaken by the students to orient them about basics of research.Field work. Types of Research Design. Suggested Readings: 1. Test of sound measurement. Basic principles of experimental Design.General management.Unit II: Research Design . : Exploring Research. Role of Research analyst. Unit X: Research in management . Advanced Data Analysis TechniquesFactor Analysis. Unit VII: Analysis of data . Survey Errors. Neil J.Techniques of Interpretation. (Thomson Learning Books) 2. Use of statistical techniques for testing of hypothesis. Multi Dimensional Scaling. Unit III: Sampling Design . Collection of secondary data.Features of good Design.II – II: Paper -I –II: Paper. Conjoint Analysis. Data coding. Report writing.Errors in measurement.Primary data – questionnaire and interviews. 1997) Paper Paper Paper Paper 5: 6: 7: 8: Specialisation Specialisation Specialisation Specialisation – I: Paper. Unit IX: Interpretation of data . Software Application in SPSS. Unit IV: Measurement & scaling techniques . Marketing Research. Unit VIII: Testing of hypothesis . 1993 5. Scaling and scale construction technique. Discriminant Analysis. Research in functional areas – marketing.Procedure for hypothesis testing. HR and Production.I – I: Paper. preparing research reports. Use of advanced technology in Research Design. (Prentice – Hall. Layout of a project report. Salkind. ILO. Dwivedi – Research Methods in Behaviourial Science (Macmillan) 4. finance. Editing and Tabulation. Zikmund : Business Research Methods. Unit V: Methods of data collection .II 25 . Probability & Non Probability sampling. G C Beri third edition (McGraw Hill) 3. Cluster Analysis.

The NGO Factor in EDP-INDIA Corporate Social Responsibility (CSR): NGO’s in India. Unit IX: Dynamic Programming . Sharma . Network Analysis (Forward Pass. Dynamic Programming & Resource Allocation. 26 . Simulation of Investment Problems.Terminology.Semester –III Paper 1: Applied Operations Research SECTION – A Unit I: Game Theory . Social Responsibility of Entrepreneurs. DIC.McMillan 5. CSR. Financial Considerations (Cash Flow Management. SECTION B Unit VI: Location and Layout Decisions . Queuing Model [M/M/1: (∞/FCFS)]. Cases from Indian Industry. Vohra – Tata McGraw Hill 3. Barriers to Entrepreneurship (Factors affecting Growth of Entrepreneurship). Women Entrepreneur’s.Introduction. Unit V: Replacement II . Probability in PERT.Replacement Policies: Equipment Deteriorate Gradually. Operations Research – Hira and Gupta – S. Paper 2: Entrepreneurial Development SECTION A Unit I: Entrepreneurship . Quantitative Techniques in Management by N.Rules of Network Construction. Unit II: PERT/CPM I . Graphical Method. Staff Replacement. Practical Use of these Packages. CPM.Concept. 3 and ‘m’ machines. Generation of Random Numbers. Types of Entrepreneurship. Business Ideas Generation Process.Introduction. Unit IV: Business Plan .Location decisions for Manufacturing. D. Theory of Achievement Motivation. Packages. Advantages and Disadvantages of Simulation.Hillier & Liberman – McGraw Hill 2. Backward Pass. Monte Carlo Simulation. Build. Mergers and Acquisitions. Business Plan). NIESBUD. Critical Paths and Floats). Time Value of Money Considered.Creativity and Innovation. Applications of Simulation. Linear Programming. Suggested Readings:1. K. Retail and Services Business. Dynamic Programming vs.Identifying & Developing Entrepreneurial Potential.Introduction.Simulation of Inventory System. Forms of Ownerships. McClelland’s Experiments. Chand & Co. Relationship with the Economic Development. Arithmetic Methods. Unit III: Business Idea .The ED Cycle. Evaluation of Business Idea. Unit II: Entrepreneurship Trends . Unit III: PERT/CPM II . Simulation of Queuing System. Two Person Zero Sum Games and their Solutions. Agency supporting entrepreneurial development Industrial estates. Unit VIII: Simulation II . Simulation Process.Entrepreneurship Development in India: Issues and Opportunities. Venturing an Enterprise. Methods of Matrices. Unit VII: Simulation I . Operations Research . Unit VII: Entrepreneurship in India .Equipment Fail Suddenly (Group Replacement).Strategic Management. Unit X: Application of Computer in ORT .Activities of SIDBI. Buy or Lease Decisions. Game Models. Small-Scale Sector in India. EDI. NABARD Government policy. Financial Plan. Layout and Design Considerations. Building the Business Plan. Processing ‘n’ jobs through 2. Unit IV: Replacement I . Franchising. PERT vs. Unit V: Entrepreneurial Support Systems . Operations Research – J. Choice of Entrepreneurship as a Career.Paneersevam – Prentice Hall of India 4. Terminology & Assumptions. Introduction to Operations Research. SECTION – B Unit VI: Sequencing . Algebraic Method.Resource Analysis and Allocation (Crashing). Career Planning.

Entrepreneurship – A Contemporary Approach. Control & continuous Improvement . Hierarchy of objectives & strategies.Unit VIII: The Industry and Ancillarization Entrepreneurship & Industry. conglomerate.Concentric. International Portfolio Analysis. Delhi. Human Resource strategy. e) Balance scorecard.A) Business Level strategy. Subcontracting System. Small-Scale Industries and Entrepreneurship. Himalaya Publishing House. Liquidation. Resource analysis. Strategy and Tactics. Industry Analysis a) A Framework for industry analysis b)Michael Porter’s Analysis c)Usefulness of industry analysis. Strategic Business Unit (SBUS). Suggested Readings: 1. Unit X: Strategic evaluation. Mission & goals. 2. Power & organisation culture. marketing support. Low cost strategy. BPO. Strategic Planning & Formulation of Corporate Strategy. Unit III: Internal & Resource analysis .a)Portfolio analysis. S Namaumari. Unit IX: Financial incentives . No change. Ancillaries & Industrial Development. Socio-psychological factors influencing entrepreneurship development. SECTION – B Unit VI: Business Level strategy & Functional level strategy .a) Organisation capabilities & competitive advantage b) Value chain analysis. Chary – Business Gurus speaks ( Macmillan) 5. Market entry strategy. Suggested Readings: 1. Supplier Organization Network Global Aspect of Entrepreneurship.Techno economics innovation and entrepreneurship.Introduction to strategic management. Merger. Khanka – Entrepreneurial Development (S. India. Robert D Hisrich . B) Functional level strategy .) Paper 3: Strategic Management SECTION – A Unit I: Strategic management . Unit VII: Portfolio Approach & analysis .Reasons for globalization. S. B) Diversification. International strategy & competitive advantage. Entrepreneurship 6 th edition. b)BCG Matrix c) General Electric’s Business Screen. Financial strategy. Schemes for educated unemployed. Unit X: Entrepreneurial behaviour . Horizontal. Ancillarization. advantages & disadvantages. Chand & Co. Merits & Demerits of SBU. Fundamentals of Six sigma approach for continuous improvement. Competitors analysis Unit IV: External analysis . Selling out Bankruptcy. Vasant (2003). Vertical.SWOT analysis. Global expansion strategy. Differential strategy and Focus strategy. Fiscal incentives.Competitive advantage. Captive Company Strategy. Kuratko. Tata McGraw-Hill. Unit V: Strategy Formulation (Case study) .Operations strategy. E) Retrenchment – Turnaround.Vision.Corporate level strategy: A) GrowthConcentration.7 s framework. Profit strategies. C) Expansion through Cooperation. Banking and Finance. Strategic management process. Unit II: Strategic Intent . Desai.(separate variables in details).Environment analysis a)Components of External environment b)Components of Internal environment c)Environmental scanning. (Thomson Learning Books) 3. Competitive analysis . Procurement of industrial equipment. Acquisitions. Difference between Policy. Joint ventures & strategic alliances D) Stability -Pause/proceed with caution. Leadership. d)Life cycle or Arthur D Little matrix. 4. Marketing strategy. Ancillary Opportunities in different Economic Sectors: Agro Industries. Unit IX: Strategic Implementation . Ancillarization in India. Preparation of Vision & Mission Statement. Logistics. setting of Objectives.Backward area benefits. V S Ramaswami.Establishing strategic evaluation & control. Organisational objectives. 27 . PublicationMacmillan.S. The quality imperative: continuous Improvement to build customer value. Strategic decision making. Unit VIII: Global strategy .Interpreting the five forces model. Concept of synergy -Core competency.

Ethics in Marketing research. Environmental Ethics – concerns. Internet Crimes & Computer Abuse. Advantages. Unit X: Ethical Issues in Industry . Suggested Readings: 1.An introduction. Patents. Ethical Action–Morals. Ethics in product labeling and packing. issues. Srivastava Publication – Himalaya Publishing House. Accuracy. 3. Global Strategic management – Kamel Mellahi.The Ethical Organisation in the Boundary less World Ethics in Recruitment and Selection. Ethical approaches to buyer. Flexible Working Patterns. Banerjee (Himalaya Publication) 3. Mill & Bentham’s Utilitarianism theory. Presenteeism and the Impact of Long Working Hours on Managers. Sexual Harassment.Introduction. Paul Finlay Publication. Ethical Concerns. Quality standards. Corporate Governance codes – Cadbury report. Ethics and Equality – Gender Bias. Occupational Testing and Psychometric Instruments: an Ethical Perspective. Corporate Governance & Investment – ethical investing. Enron case & UTI case. Ethics in Pricing. Property. Management Policy & strategic Management – R.2. Security Threats. Unit II: Ethical Decision Making . New Delhi. Corporate code of ethics – Formulating. Obligation to inform consumer.Corporate Governance for public sector.M. Beliefs. Employee Participation and Involvement. Accessibility. Principle of Justice and Principle of Lawfulness. H. Ethics for IT Professionals & Its users. Concept of ethics. Copyrights. Agalgatti & R. Ethics in Intellectual Property Rights. Banerjee – (Nirali Publication) 2. CII recommendations . Religiousness and Law. The Indian Business scene.seller relationship. Kant’s Deontological theory. Features. Strategic Management .Oxford University Press. Nepotism. Business Ethics. the Employment Interview. Strickland III. Values & Ethics – Meaning & Types of Values. Thompson Jr. Paper 4: Business Ethics & Corporate Governance SECTION A Unit I: Ethics .R.Hill Publishing Company Limited.Organizations& Organisation culture. By Oxford Press 28 . Jr Publication-Tata McGraw. Publication-Tata McGraw. issues & case studies. Ethics Audit – Formal committees. Principle of Neutralization. Case studies – Tata Finance.Ethics in Business – Myth & Reality. Product Design. Crafting & executive strategy -14 th edition. George Frynas. Aristotle’s Virtue based ethics and Narrative based ethics – Case studies on inspirational life stories of individuals.Objectives .Business & its stakeholders. New Delhi. Safety. Business ethics rating in India.Ethical issues in Production management Services. Ethics in promotion. Trademarks. J. Principle of Duty. Unit III: Business Ethics . A. P. Dichotomy. Unit VII: Ethical Issues in Marketing . Types of Organization. Unit V: Business & Society .Ethical Issues in IT & ITES – Privacy. Unit VIII: Ethical Issues in HRM . Ford Pintocase. Principles of Ethical Marketing. Approaches / Theories of ethics – Gandhian Approach. Morality. Richard B Robinson. Categorical Imperative. Friedman’s Economic theory. Alcohol and Tobacco Promotion. Business Ethics – Concept & Practice . Insider trading. implementation Professionalism and professional ethics code. LPG & Global trends in business ethics. Computer crimes & Preventing it. 5. Auditing Process. SECTION B Unit VI: Corporate Governance .Hill Publishing Company Limited. 4.Normative Framework –Principle of personal benefit. Designs. Social and Ethical criticism of Advertising & Media.9 th Edition – John A Pearce II. Professional Loyalty The New Pay: Risk and Representation at Work.B. Unit IV: Organizational Ethics . Green Marketing. Affirmative Action HRM and Employee Well-Being Civil Liberties. Principle of Social Benefit. Ethics in dealership decision. Moral development pyramid. features. Ethics in Business & Management . by Crane – Pub. Public Policy approach & role of NGO. New Delhi. Conditions of Worth and the Performance Management Paradox. P. Unit IX: Ethical Issues in IT . Arthur A. Software Piracy & Hacking. Discrimination. Social Responsibility – Concept of CSR.J.

C. Himalaya Publishing House Macmillan India Ltd. Business Ethics. Mathur.4. 29 . Corporate Governance & Business Ethics – (Text & Cases). 5. U. C S V Murthy.

Unit III: Energy Management . Case: Suzlon. Central Railway. Penguin / Viking. T. MOIL and MSEB etc. Regional. Sardar Sarovar. TATA Energy and Reliance Energy etc. Sreedharan (Konkan Railway). Maintenance. Problem relating to supply and timely use of water in cities and towns. Energy crisis.Role of Telecommunication. PPP Agreements in India. International Comparisons. 1997 Bureau of Public Enterprises. Infrastructure scenario in Nagpur: SEZ. Unit VII: Health Systems Management . Concept of Public System. C-DOT. SECTION B Unit VI: Management of Telecommunication systems . Scientific utilization of Agriculture water. Unit IV: Water Resource Management . of India.Objectives and Roles of Public Enterprise. Concept of Investment in Man. Rehabilitation. Yale. C. Mobilizing resources for expansion. The Indian Institute of Public Administration. Non conventional sources of energy. BSNL and Telecom Commission. Vilasrao Salunkhe (Pani Panchayat) and MS Swaminathan (Gender Divide) etc Unit X: Emerging Trends .Education as Development Priority. 4. Railways.SECTION A Unit I: Introduction .concept. Renovation. 1977 Chaturvedi. irrigation projects. Energy Audit. Quantitative foundations of health services management. 1996 Donglass. McGraw Hill. Health system: Characteristics. Local. Construction. Impact of Telecommunications on rural development.System analysis and system dynamics in health care. T. Water harvesting. energy use Patterns and scope for Conservation. GVK.Privatization. Goals and functions. Organization. Organizational Forms and Working of the Board of Management. New Delhi 30 . and Uddin. Strategic management in health care. Overview of the Infrastructure Management Process. IIT’s and IIM’s. Unit VIII: Public Infrastructure Management-1 – Definition. Utilization of solar energy. Cases: BEL.N. Concept of Public Goods & services. “Energy Technology Handbook”. Marketing Problems of Public Enterprises. MSRDC. management and financing in Telecommunication.Organisation for Energy Management: Goal setting in Energy Management.Understanding the state of the economy. Case: NHS (UK). Public Private Partnership (PPP) .Organizational Studies and Infrastructure Developments from Road Transport. S. DoT. Public Enterprise Policy and Reform Measures. “Ideas that have Worked” by Department of Administrative Reforms and Public Grivances. Government & public welfare. Haas. Types of Public system. The role of Civic Organizations and Private Sector. DLF. Role of PPP in development of Public systems. GMR. Strategies of Development of Education System. The option of Nuclear energy in the developing countries. Strengths & weaknesses of privatization & PPP. Unit II: Public Enterprise Management . Cases: Western Coalfields Limited (WCL). "Infrastructure Management: Design. Suggested Readings 1. Secondary and Higher Education. Role of Government in Public System. MADC. informal. Biomass as a source of energy. 1989. Cases: Ivy League." Hudson. Water crisis management flood and droughts. Cases: Jalswaraj by Govt. Effects of technology and scale on cost of service. 3. Bhakra Nangal and Maharashtra Jivan Pradhikaran. Weaknesses & Issues of the Public System in India. Primary. Unit IX: Public Infrastructure Management-2 . New Delhi. McGraw-Hill. MRSAC (Maharashtra Remote Sensing Application Center) etc. Education and Economic growth. 5. (ed) “Training in Public Administration: The changing Perspectives”.Objectives and organization of water resource Management. Energy Pricing. New York. Unit V: Management of Education System . Chandrashekhar (Administrative Reforms). Power. MECL. NIT. NMC (SETU). Planning methodologies. Public Enterprises Survey. Systems of Education in India: Formal. Optimization techniques for water resources projects. MIHAN. 1994-95. 2004. Profile Study: RC Sinha (Mumbai-Pune Expressway). Airports and Shipping Ports like PWD. State and Federal Agencies responsible for infrastructure development and their role in Regional Planning Process. New Delhi Paper 5: Public System Management 2.

J B G. Capability Index. Organizational Influences. Program for Quality Improving. 9. SECTION B Unit VI: Introduction to Quality Systems . Davidson Frame. 1995. Unit II: Project Management Standard – Processes.ISO 9000.III 31 . John Wiley and Sons. Unit III: Knowledge Areas I – Process Flow Diagram. Lindsay: West Publishing Company 1996. Qualitative vs. Unit VII: Problem solving techniques for Quality Management . The New Project Management. Brainstorming. 1987. Reliability Engineering. Cost vs. ICMR. “The Economic of Inequality in Education”. VDE (GERMANY). Reliability Health and Safety: Defining Reliability. Contract Administration and Closure.Indian Quality Standards. A Managerial Approach. Control and Close a Project. Project Life Cycle. The Management and Control of Quality: J. M. total quality system. Time Management: Activity Sequencing.Total Quality Management (TQM). ISO 14000. MHSA (US) and BIS (INDIA). TOYOTA WAY. Product Life Characteristic Curve. New Delhi Indian Council of Medical Research. Meredith and Mantel. Unit X: Standards and Certifications .Pareto Analysis. New Delhi. Improve and Control Phases. Ishikawa (Cause/Effect) Diagrams. Abhinav. Project Management. ISBN 047108459x Paper 7: Specialisation – I: Paper. Extraction of information. Unit VIII: Strategic Quality Management . Individual and Moving Range Charts. Reliability Function. industrial perspective. New Delhi. “Water Resources Systems Planning: Some Case Studies for India.Concepts of Project and Project Management. Plan. BS 7799 ISMS. Agency Inspection Services: BSI (UK). 1980. Suggested Readings 1. Course Text. Project Stakeholders. D. ISBN0314472851 4. J. Unit IX: Quality Techniques . 8. BVQI: Bureau Veritas Quality International and TÜV. “Health Programme Management Through PERT”. 1994. “National Conference on Evaluation of Primary Health Care Programmes. Indian Academy of Sciences. NABCB: National Accreditation Board for Certification Bodies. UL (US). Introduction to Quality Control: Kaoru Ishikawa. “India’s Rural Telephone Network”. Japanese vs. Taguchi “Loss Function” concept. history of quality. Manage. Contributions: Deming and Juran.C.R. 3. Chapman and Hall 1992 ISBN 0412435403 5. Risk Monitoring and Control. Process Groups. Jossey-Bass. Chatuvedi. Implementation of Statistical Process Control. New Delhi. Select Sellers. Montgomery. J J. Tilak. Resource and Duration Estimation. competitive advantage. NSAI (IRELAND).Overview of quality. 2. Analysis. Unit IV: Knowledge Areas II – Scope. Ramaiah. Numerical. 1981. Codes of Practice. Introduction to Statistical Quality Control. Statistical Process Control: Process Control Chart calculations. 10. Quantitative Risk Analysis. 2003. Fifth Edition. Quality Management in Projects. 7. and Rogers P.M.C. Direct.6. Unit V: Procurement and Risk Management – Planning Purchase and Contracting. Implementation of TQM. Evans. Classification of Hazards. TS. John Wiley & Sons. Sage. Failure Modes and Effects Analysis.III Paper 8: Specialisation – II: Paper. Company Safety Statement. Paper 6: Project Management and Quality Management SECTION A Unit I: Introduction to Project Management . Measure. KAIZEN. Monitor. W. Process Interactions and Process Mapping. Six Sigma: Design. Bangalore. American Techniques. Control Charts for Attributes. 1979.

formulation. • Compile data in proper format. Evolution of any new conceptual / theoretical framework.V Paper 3: Specialisation – I: Paper. analysis and recommendations) ii) Inter-organisational study aimed at inter-organisational comparison/ validation of theory/survey of management services. It should be specific and neither too vague nor centralistic. It can be designed like “Employee Welfare Measures” – A case study of XYZ Ltd. • Make proper conclusion/recommendations. tools and techniques to solve organizational problems and/or to evolve new/innovative theoretical frame work. o Title of the project should clearly specify the objective and scope of the study. Software analysis. 32 . Type of Project The Project may take any one of the following forms: i) Comprehensive case study (covering single organization/multifunctional area problem.V Paper 6: Specialisation –II: Paper. Field study (Empirical study). Scope of Work The student is expected to carry out following activities in the project: • Prepare a synopsis and get it approved by the supervisor as assigned by the respective Institutes. Design and solutions for organisational achievement ( Applicable to IT) iii) iv) v) Selection of Project Topic: o Project topic has to be selected with respect to the programme of study and area elected by the student.VI Paper 4: Specialisation – II: Paper.IV Paper 2: Specialisation – I: Paper. o Project selection has to be made in consultation with the supervisor who will act as a Project guide for the student. • Visit related organizations/institutions/industries.VI Project Work (From the Specialisation Subjects offered) Guidelines for Project Work Objective Every student will be assigned a project at the end of the Third Semester and it will be pursued by him/her under the supervision of an internal supervisor The objective of the Project Course is to help the student develop his/her ability to apply multi-disciplinary concepts. • Make relevant data collection/observation.IV Paper 5: Specialisation – II: Paper. • Undertake a detailed literature survey on the subject matter. • Consult experts of the field. The topics should be designed meticulously. • Prepare a Project Report.Semester –IV Paper 1: Specialisation – I: Paper.

• • • • • The volume of the project-report should be ranging from 80-120 pages. which shall forward it to the University. The student shall be required to make a Presentation & appear for a Viva Voce to the External Supervisor who would be appointed by the University. The date of the submission of the project report will be communicated to the Institutes by the University. if any Examination and Evaluation Project is to be treated as a paper of study of the Fourth semester comprising of 200 marks. General Format of the Report The project report should preferably be written in the following format: • Executive Summary • Introduction to topic • Research Methodology • Analysis and Findings of the study • Conclusions and Recommendations of the study • Bibliography • Appendices – to include questionnaire. Obtain approval of Project Report by project guide Submit four copies hard copies and one soft copy of the Project Report at the Institute. Viva Voce and Open Defense. Open Defense and Viva Voce: • Overall Personality And Presentation Skills • Open Defense & Viva-Voce 50% 50% 33 . The external assessment shall be done on the basis of the project report and Viva Voce. Submission of the Project Report shall be prior to the date of the commencement of the Examinations for the Fourth Semester. The evaluation shall be made by the examiner on the following criteria: For Written Report: • Relevance of topic and the study undertaken 30% • Theoretical depth and support 20% • Quality of work undertaken 30% • Preparation of Project Report 20% For Presentation. The Project shall be evaluated by an External faculty for 200 marks and of which 100 marks will be allocated to the Written Report Content and Presentation and 100 marks for Presentation.

Prentice Hall. Emerging Market Scenario. Integrated Marketing Communications. Theories of PR. Product Placement Media. J.Marketing Communications Functions. Social and Economic impact of Advertising. Types of Research and the Research Process. Corporate Communications Strategies. Broadcast. Brands and Stakeholder Relationships.Segmenting. Measurements. Unit V: Integrated Marketing Communication and Micro-Marketing .Role and Relevance of Research in Communication. Legal and Ethical Issues in IMC. Integrated Marketing Communication Partners and Industry. Duncan. International Marketing Communication. and Evaluations of Integrated Marketing Communication Suggested Readings: 1. Product line decision. Out-of-Home. Sending. 4. Target Market Research. Blyth.Portfolio concept. A. Tom.Agency operations. Integrated Marketing Communication. 5. Principles of Advertising and IMC. . Principles and Concepts of Corporate Communications (CC). Elements of Marketing Communications. 2. Integrating the Brand Communication Process. Positioning Research. Events. Reference Groups SECTION B Unit VI: Creating. Product management process. Unit II: Product Portfolio . Customer Brand Decision Making.McGraw Hill. How Marketing Communication Work. Overview of the Advertising Scene in India. Message Execution. Pitching Mechanism in Advertising. Paper II: Brand Management 34 . Using advertising and promotion to build brands. Data-Driven Communication. Strategic PR management. Pickton. Integrated Marketing Communication Media Planning. Kapoor –MacMillan SECTION A Unit I: Product Management . D. Unit VII: Sales Promotion in Integrated Marketing Communication-Consumer Sales Promotion and Packaging. Client-Agency Interface and Advertising Budget Unit IX: Public Relations and Corporate Communications-Public Relations Concepts and Principles. and Broderick. –Pearson Advertising management by Jethwaney –Pub by Oxford. Advertising Research. Effectiveness.Introduction to Marketing Communication Concept. Internet and eCommerce Media. Setting IMC objectives. Media Relations Unit X: The Big Picture-Social. Trade Sales Promotions and Co-Marketing. Pre-test Research and Audience Research. Opinion Leaders. Personal Selling. Building the Indian Brand.Basic concepts. Evolution and History of Advertising. Basic Marketing Communication Strategies for Building Brands. Logic for portfolio approach. Unifying the Appeal and the Message across the promotion-mix components. Channel Marketing.Role of IMC in Marketing and Brand Management. III. Laws and Ethics in PR. Unit IV: Research Methods and Application . Using Advertising and Promotion to Build Brands. and Positioning. and Integrated Marketing Communication. 3. Unit VIII: Advertising Concepts and Principles-Principles and Concept of Advertising. Multicultural Marketing Communications. Product planning system. Trade Shows. Brands. Unit III: Communication and Branding . Unit II: Integrated Marketing Communication . Relevance of Advertising in IMC-mix. Sponsorship and Customer Service.Specialisation Subjects for Semester –II. Account Management . Targeting. . & IV GROUP A: MARKETING MANAGEMENT Paper I: Advertising & Integrated Marketing Communication SECTION A Unit I: Marketing Communication . Communication Creative Concept and Messages. Crisis Communication and Management. fostering word-of-mouth. Organisations. and Receiving Brand Messages-Integrated Marketing. Direct Marketing.

The Brandgym: A Practical Workout for Boosting Brand and Business. Holistic Methods. Factors responsible for changes in retailing. Brand Positioning and Values . Co.Choosing Brand Elements to build brand equity-Criteria for choosing the brand elements. Brand Extensions . Cultural. Perceptual mapping.Unit III: Overview of the Brand Management Framework .The Brand Product Matrix . . Developing Integrated Marketing Communications Programs. David (2003). SECTION B Unit VI: Building and Borrowing Brand Identity . Meaning of Retail Mix. Advantages of Global Marketing Programs. Strategic Brand Management: Building.Retail & Retailing – definitions. Comparative Methods. Unit VII: Global Brand Expansion . Options and Tactics for Brand Elements. UK: John Wiley & Sons. (2003). Strategic Brand Management: Creating and Sustaining Brand Equity Long Term Kapferer.). Upper Saddle River. Adjustments to the Brand Portfolio.Managing Brands over Time.The Brand Value Chain.Product positioning concept. Defining and Establishing Brand Values. Measuring. Unit X: Closing Perspective . Integrating Marketing Communications to Build Brand Equity-Information Processing Model of Communications. Growth of Retail Industry. Fighting Generics And Private Labels. Measuring Sources of Brand Equity. 4. Unit VIII: Brand Architecture .Introducing and Naming New Products and Brand Extensions-New Products and Brand Extensions. Customer-Based Brand Equity Making a Brand Strong: Brand Knowledge. Disadvantages of Global Marketing Programs . Global Brand Strategy . or Others Events. What Makes a Strong Brand? Special Applications. Establishing a Brand Equity Management System.Designing and Implements Branding Strategies.). 3. Designing a Branding Strategy. Understanding How Consumers Evaluate Brand Extensions. Standardization Versus Customization.Keller.Rationale for Going International. Disadvantages of Brand Extensions . Celebrity endorsement. Overview of Marketing Communication Options. Strategic Brand Management Process.Licensing. 2. Designing Brand Tracking Strategies.Conceptualizing the Leveraging Process. Building A strong Brand: The four steps of brand building.Taylor. Future Brand Priorities. Evaluating Brand Extension Opportunities. Unit IX: Branding Licensing . Unit V: Tools for Measuring the Sources and Consequences of Brand Equity Developing a Brand Equity Measurement and Management System. Leveraging Secondary Brand Knowledge to Build Brand Equity. Sporting . Challenges & Opportunities to Retail Industry.Identifying and Establishing Brand Positioning. Quantitative Research Techniques.What is a Brand? Why do Brands Matter? Can anything be branded? What are the strongest Brands? Branding challenges and opportunities. Kevin L. Brand Positioning: Strategies for competitive Advantage by Sengupta. and Managing Brand Equity (Second ed. Unit IV: The Value of Branding .Qualitative Research Techniques. Advantage of Extensions. Building Global Customer. Positioning Guidelines. Chichester. 35 . Revitalizing Brands. Jean-Noël (1997).Strategic Brand Management Guidelines. (Second ed.Brand Hierarchy. Country of Origin and other Geographic Areas. Brand-Building Implications. Third Party Sources. Internal Branding.Managing Brands over Geographic Boundaries and Market Segments. NJ: Prentice Hall. Suggested Readings: 1.Based Brand Equity.Reinforcing Brands. Tata McGraw-Hill Aaker D. Managing brand equity Paper III: Retail Management SECTION A Unit I: Introduction to Retail Management .branding. The Brand equity concept. Measuring Outcomes of Brands Equity: Capturing Market Performance. London: Kogan Page. Channels of distribution . 5.

Financial Implications of Retail Strategy. Unit X: Technology in Retailing . Unit V: Studying Consumer Behaviour & Other Related Issues in Retailing -Understanding Consumer Behaviour. Suggested Readings: 1.Regulated Market.Research. Department Store.Basis of Market Segmentation. Retailing Management – Text & Cases – Swapna Pradhan . Growth of rural markets. definition & importance. Retailing Management by Bajaj –Published by Oxford.Independent/ Stand alone outlet. Dara and Moghum Sale Methods. Basic differences between rural.Development of Retail Brand. 36 . e-tailing. Distribution Strategies. National Co-operative Development Corporation (NCDC).Rural Communication. Rural versus urban mindsets. Location Selection Decision. Unit VII: Merchandise Management . Unit III: Non-store Retail Formats . Conventional Media. Catalogue showroom. Open Auction Method. Vendor Management & Buying System. Unit V: Rural Communications . Classification of Rural Consumer based on economic Status. Defects/Problems of Regulated Market. National Agricultural Co-operative Marketing Federation (NAFED). Quotations on Samples. Types of Cooperative Marketing Societies.Store Operations Management. Retail Advertising. Cultural & Social Group influence on Consumer Purchase Behaviour. Lay-out Planning. Production Strategies. Pricing Strategies. Scope. Implementation of CRM. Retail Supply Chain. Unit III: Rural Market Segmentation . Consumer co-operatives. Unit VIII: Store Management . Corporate chains. RFIDRetail Applications. Retail Management – Suja Nair. Store Profitability. etc. Unit IV: Retail Planning .Retail Planning Process. Hatha System. Hypermarkets. APMC’s. Unit II: Rural Market Research & Profile of Rural Consumer .Multi-Level marketing.Unit II: Store Retail Formats . SECTION B Unit VI: Strategic Issues in Retailing . Convenience Store. Unit VIII: Role of Government in the Development of Agricultural Marketing Government Intervention in Marketing System. Floor Management. Profile of Rural Consumer.Tata McGraw Hill Publication Paper IV: Rural Marketing SECTION A Unit I: Introduction to Rural Marketing . Retail Finance. Coding Systems. 3. Category Management. Franchising. Discount Store. Store Design.Meaning. Assortment Planning Process.Applications of IT in retailing. Automatic Vending Machines.). Retail Display. Cooperative Processing. Role of Media in Rural Markets. Role of Regulated Markets on Marketing of Agricultural Produce.Tata McGraw Hill Publication 4. Store Events & Sales Promotion. Unit IX: Retail Promotion . Off-price retailer. Retail Marketing Management – David Gilbert – Pearson Education. Shopping malls. Role of agencies like. Customer Services. Tele-shopping. Unit VII: Sales Force Management For Rural Marketing & Marketing Agencies Managing the Sales Force. Rural Consumer Behaviour. Significance of Regulated Markets to Agriculturists. 5. Direct Mail Marketing. 2. Unit IV: Classification of Markets . Himalaya Publishing House. Visual Merchandising. Sales Force Management in Rural Marketing. Retail Pricing. Methods of Sale. the concept of SKU. Retailing Management – Levi Weitz. Multi-Attribute Segmentation.Product Strategies. (COSAMB).Merchandise Mix. State Trading. SECTION B Unit VI: Rural Marketing Strategies . Consumerism & Ethics in Retailing.Planning Retail Promotions. semi urban and urban markets. Supermarket.Interiors & Exteriors. Private Negotiations. the Main Problems in Rural Communication. Council of State Agricultural Marketing Boards. Location for Conducting Research. Prevalence of Beoparis and Arahatias (Rural Mandi’s. Cooperative Marketing.

Intangibility. Competitive trend in new millennium. Irregular demand. Evolution of Relationship Marketing. SECTION B Unit VI: Elements of customer services and identifying them . Consumer Profile. Unit VII: Rural Marketing . Delivery System). Classification of services. Characteristics of services. Concept. People based services. Rural marketing – Rajagopal 2. (Himalaya Publishing) Integrated Rural Development – R. People Physical Evidence. C. Users. How to improve service Quality. Branding. Unit X: Role of IT in Rural Marketing . Packaging of Services. Variability. National Institute of Agricultural Marketing (NIAM).Public Distribution system (PDS). Insurance & bank marketing in Indian perspective. Marketing Mix elements for marketing of Transport and Consultancy Marketing. Benchmarking and certification. Market mix of Hotel & Tourism services.Introduction to ITES (Captive / Third Party BPO’s and KPO’s) and CRM (e-CRM. Product decisions. Institutional Agreements for Agricultural Credit. Marketing of Hotel & Tourism Services.Marketing challenges in services business.Taxation 37 .CB-Services. Arora (S. Reasons for the growth of service economy. Importance & Scope. Rural Marketing in India – K S Habeeb Rahman (Himalaya Publishing) Rural Marketing in India by R.Agricultural Credit Policy.Nature & characteristics and strategies.What is services. Physical distribution & problem of poor infrastructure Unit VIII: Marketing of Services .Marketing of Insurance & Banking Services. Ten original dimensions of Service Quality.Elements of Global Transnational.Infrastructure. Future of service sector. Pricing strategy according to economic backwardness & other influences in rural areas. International Branding & Advertising.) Paper V: Marketing Of Services SECTION A Unit I: Concept of services .Impact of service Quality. Perishability. 5. Modern techniques for rural distribution. Agricultural Insurance. Marketing Mix and strategies in Service Marketing. pricing strategies. End user. Enhancement of Internal & External relationships. Unit III: Service Quality . Goods Vs Services. Unit IV: Service Consumer Behavior/Customer Retention & Relationship Marketing . Bedi.) Product mix for rural market – Marketing of manufactured consumer goods as well agricultural inputs in rural market. Self help Groups (SHG’s).Rural India as an untapped market. Seasonal. Unit V: International Marketing of Services . Industry Globalization drivers. Marketing mix of Insurance & banking services. Hotel & Tourism marketing in Indian perspective. Promotion of services. Services tangibility. Unit IX: Role of IT in Services. 10-P models of Global Strategies Management. V. Problems connected to Marketing. Directorate of Marketing and Inspection (DMI). Food corporation of India. New perspectives on rural marketing – Ramkishen Y 3. Chand & Co. Approaches to service Quality. Low exposure to modern world etc. Service vision & Strategies: Includes Advertisements. Expertise. Service quality information systems. Inseparability. Customer Retention (Operations. Process. Marketing of Transport and Consultancy MarketingIntroduction. Case Study of ITC’s “e-choupal” Initiative Suggested Readings 1. 4. Backwardness. Concept of Hotel & Tourism Services. Facts & Importance of CB in services. Characteristics of rural marketing (Large in size. Heterogeneity. Unit IX: Agricultural Credit and Crop Insurance . Placing or Distribution methods of services. Unit II: Service . Concepts of Insurance & Banking Services . Ownership. Crop Insurance. Profit orientation. CRM in Banking and Financial Services) Unit X: Legal issues. Scattered.

Types of quotas and quota-setting procedures. Services Marketing integrating customer Focus acrbyoss the firm by Valarie A. Contest prizes contest duration. Services management & Marketing – D. Unit X: Distribution planning. determining the kind of salespeople. Selection and motivation of intermediaries. Control issues. Services Marketing by Govind Apte Jha –Publisher: Oxford university Press. regional. Unit IV: Supervising and evaluating salespeople.Major cost centres in distribution.Balajee -S. SECTION B Unit VI: Sales control and cost analysis. Motivation and leadership.Designing and administrating compensation plans. Quantitative and qualitative performance criteria. local sales meetings. Role of the sales force. Himalaya Publishing House 3. Macmillan India Ltd 5. Sales forecasting methods. Zeithaml –Publisher: McGraw Hill. Sales analysis.Sales audit. Factors affecting warehousing choice. Determining coverage and support requirements. Distribution logistics. Unit II: Designing sales force strategy and structure. administering the quota system. Need. Physical Distribution Management. Training salespeople: Developing and conducting sales training programmes. Sales contests: Specific objectives. Paper VI: Sales and Distribution Management SECTION A Unit I: Nature and scope of sales management. types. determining size of the sales force.Kulkarni. P & Armstron G.Setting standards of performance. Types of compensation plans and requirements of a good compensation plan. Transportation decisions. 4. Controlling channel members and tools for control. Revising sales territories procedures for setting up or revising sales territories. S A. National. costs and control. Need gratification and motivation. Legal issues. criterion and establishing objectives for intermediaries. sales and service. Promotion.Suggested Readings 1.M. 2. selecting training method. Interdependence and motivation. deciding training content.Sales territory concept.Jha –Publisher Himalaya Publishing Company. Sales Management.Types of warehouses. sales and marketing information.Recruiting and selecting sales personnel. Marketing cost analysis.Nature of personal selling. Unit VII: Sales organization. Services Marketing by S. Sales and advertising.Coordination of personal selling with other marketing activities.Kotler. Purpose and techniques.Chunawalls. Unit V: Designing territories. Suggested Readings 1. Sales meetings: Planning and staging sales meetings. Sales & Distribution Management by Krishna K Harvadkar -publisher: McGraw Hill.Functions of intermediaries (wholesaler & retailers). Objections to sales contests.Chand and company 2. Basic types of sales organization structure . Unit VIII: Channel management and channel strategy. Unit IX: Warehousing. Assignment of sales personnel to territories. 5. M V. Establishing standards for control. Motivating salespeople: Meaning. Sales quotas: Objectives of sales quotas. Setting up a sales organization. setting and formulating personal selling objectives. Controlling salespeople through supervision. 3. Everest Publishing House 4. Inventory decisions. Principles of Marketing. Sales department relations. Marketing Management:-S V Ramaswamy & S Namkumari . Defining training objectives.Purpose. 38 . sales and physical distribution. Prentice Hall Inc.Macmillan India Ltd. Cases and recent articles and reports should be discussed in the class. Marketing Management – V S Ramaswami & S Namkumari.Determination of channel objectives. Unit III: Compensating salespeople.

Paper II: Project Planning & Financial Strategies 39 .Scope of levy of Central Sales Tax. Residential status. Simulation analysis.. Tripathi. N. Direct Taxes Law & Practice.goods. Taxmann Publications. Kanga. New Delhi 3. Valuation for customs duty. Development and fiscal performance. Technical Analysis . Managing risk. : Direct Taxes Law and Practice. Assessment year. Unit V: Tax Planning . Wishwa Prakashan. Singhania Monica. Traditional Position. Classification and valuation of excisable goods. NB: Numerical shall be based on Unit II & Unit III only. Scenario analysis. Allahabad. Gross total income. A. Assessment procedure. J. Breakeven analysis. SECTION – A Unit I: Project Management .Concept.(a)Planning: Generation & Screening of project ideas. Unit IV: Income exempt from tax.Assumptions & definitions. M. Singhania Kapil. 2.Provisions of law and procedures. Tax Planning with reference to setting up of new business.Nature of customs duty. S. Systematic Approach to Income Tax. Types of customs duty. VAT – concept. K. Ravi. contribution to Government revenues. G. Customs and central sales tax. Total taxable income. and Palkhivala. Singhania V. Manufacture. Registration of dealers and determination of taxable turnover. Sensitivity analysis. Unit VII: Central Excise Laws . SECTION B Unit VI: Special features of Indirect tax levies . B. Deductions relating to company assesse only. TDS. MM position. Trade off theory. Provisions regarding baggage. Project selection under risk. Signaling theory. Bhagwati Prasad. Income from Business & Profession (excluding professional income) Income from capital gains and income from other sources relating to company assesse only. Taxation & capital structure. Unit III: Income from capital gains and income from other sources relating to company assesse only. Appraisal of term loans by Financial Institutions. Unit X: Customs Laws .All pervasive nature..: Indirect Taxes. & Gupta. Miller Model. Taxmann Publications. Unit IX: Service Tax . K. Set of & Carry forward of losses. Bharat Law House.specific issues and case studies. Unit II: Distinction between capital and revenue receipts.GROUP B: FINANCIAL MANAGEMENT Paper I: Corporate Taxation SECTION A Unit I: Definition of Income & Assesse. Suggested Readings: 1. N. Unit VIII: Central sales tax . Decision tree analysis. Previous year. Financial management decisions & Employees remuneration. 5.Basis of chargeability of duties of central excise. NI approach. Postal articles and stores. Payment. NOI approach. Constitutional provisions authorizing the levy and collection of duties of central excise. Unit II: Risk Analysis in Capital Budgeting . Sale outside a State and sale in the course of import and export-basic principles. Inter-State sale. Risk analysis in practice.Sources & perspective of risk. Ahuja. instruments of planning. Financial estimates & projections(b) Financing: Intermediate & Long term financing. Market & Demand Analysis. Datey V. Corporate risk analysis. Unit III: Capital structure & Value of firm . 4. Agricultural income. Applicability. Recovery and refunds of duties. Filing of return. Exemption. New Delhi. Courier. Self assessment tax. Income Tax. Tax rebates. Classification for Customs and rate of duty. Bombay. Procedures involved and implications of the VAT.

The government securities Market. role. New Delhi Management – Theory & Practice by Prasanna Chandra. Listing categories. Private placements. Taxmann’s. Suggested Readings: 1.Estimating working capital. Firm value. Operating lease. Cash flow forecast. factors determining the cash balance.Unit IV: Working Capital Management . 4. private placement. measures to boost liquidity in the secondary market. Project finance. Leasing as financial decision. Commercial papers. membership. Issuance mechanism – auction. Functions. Economic value added & market value added Taxation aspects. Certificate of deposit. Unit II: Money Markets . Management & Policy – V. New Delhi. Choice between leasing & hire purchase. Internet trading. Plastic money. SGL A/c. Financial Financial Financial Financial Management: Problems and Solutions. Call / Notice money market. Models. Cash collection & disbursement. Trading system. SECTION B Unit VI: Financial Services . 3 stage approach. Divisional performance measurement. Pre and post reform scene in financial markets. and management of stock exchanges. BSE. steps to develop debt markets. Cash budget. Financial measures. Unit VIII: Management of Receivables . Reforms in capital markets. Evaluating the debtors. Bhalla – (Anmol Publication.History of Indian capital markets. sale. Lease Vs borrow & buy evaluation. Unit V: Financial Regulation . Part system. performance excellence awards. Categories. The private Corporate debt market. Hire-purchase arrangement. rationale for leasing. The Beranek Model. SECTION B Unit VI: Leasing. 2 stage . Listing. PD system. DCF approach. Balance score card. inflation & asset revaluation.Adjusted book value approach. RBI – objectives.Introduction.Treasury Bills and types. book building. JPC on SEBI.Motives of holding cash. organization.Ravi Kishore. Stock & debt approach. Commercial bills. OTCEI. financial system and economic growth. Unit VII: Management of Cash .SEBI – Management. Non financial measures. Money markets and monitory policies in India. The public sector undertaking bond market. Ravi Kishore. Capital market scams. Financial Management. clearing and settlement mechanism. History of Indian debt market. reforms in secondary markets and its impact. Direct comparison approach. Options for investing surplus funds & strategies for managing surplus funds. powers and functions. Working capital finance from banks. Primary and secondary segment. NSE.Credit policies.Types of leases. trading. achievements. The Miller-Orr Model. Primary Markets – free pricing. TMH Publishers 2004 Management-I. Pandey. K. Heuristic approach Unit IX: Corporate Valuation .Meaning. Reports for control.Introduction. ICSEI. Memorandum of understanding. 5.The Baumol model.M. Mechanics of leasing . Nature and role of financial institutions and financial markets. 40 . Strategic performance measurement. New Delhi. Investor protection measures. Unit V: Mergers & Takeovers . Hire-purchase & Project Finance .Rationale. Venture Capital. cash cycle analysis. Managing the cash flow. Financial system design. Unit X: Performance measurement & balance score card . EVA & MVA approach. Miscellaneous Financial services: Factoring. New Delhi) Paper III: Indian Financial System SECTION A Unit I: Components of formal financial system. Continuing value. Credit analysis & decision. need and importance. Securitisation of debt. overview of money markets. Motives. 2. Unit IV: Debt Markets . Financial evaluation. 3. Debt market participants. Money market intermediaries. Vikas publishing house. Secondary Markets – Organization. Credit terms & collection policies. Taxmann. Unit III: Capital Markets . Credit rating. Control of accounts receivables.

process of switching over to depository systems. Introduction to short term marketDomestic vs. Role of Finance Manager in Global context. benefits. Markets in India. inflation & expected cash flows. Interest rate Arbitrage-covered & Uncovered. Spot and Forward Rates. Exchange Rate variations. Unit VIII: International Capital Budgeting . functions. Translation & Transaction Exposure. Concept. Europe Medium Term Notes. International money market. Unit VII: Management of Short term International financing . ECBs. Financial Markets & Services E. V. constitution & management of MFs – Sponsors. Unit X: Derivatives Market . SEBI regulation. SECTION B Unit VI: Management of Long term International financing . Indian Financial System by Bharti V. GDRs.Concept of Foreign Investment – Direct & Portfolio. Problems associated with multinational capital budgeting. Forwards and futures – Concept.meaning & its impact on exporter & importer . International forfeiting. Unit IX: Depository . Pathak. 41 . Himalaya Publishing House Paper -IV: International Financial Management SECTION A Unit I: Financial Management in global context .r. direct & indirect rate. Hedging. Derivatives trading in India.Origin and development of merchant banking in India scope. Indian Economy & International Finance Unit II: Foreign Exchange Market Components .Natarajan 2007 Himalaya Publishing House 2. Pearson education 5. Petro . Unit IV: International Monetary System . Cross rates and Problems from Exchange rate calculations. AMCs. Euro Currency market. Classification of mutual fund schemes. Constraints to maximization of value of firm.Avadhani. Pricing.Spot Rate. international leasing. Short term sources of finance for MNCs.Objectives of short term financing. Portfolio Management. Demat. Accounts & Inventory management in MNCs.Concept. Vasant Desai.Defining Forex markets & the exchange rates.Unit VII: Merchant Banking . Arbitrage. Fixed Exchange Rates. Capital management. Margins applicable.Introduction.A. Speculation. RBI and Exchange Market. Commercial Borrowings. ECBs. Economic & operational exposure. Terminology. emerging challenges. Unit V: Foreign Exchange Risk Exposure its & management . Latest guidelines of SEBI w. International Cash management. Exchange Rate System in India. Terminology. ADRs. advantages and disadvantages in mutual fund schemes.Exchange Rate Regimes. Short term Asset & liability management:-Positioning of funds. India’s Foreign Exchange Market.Dollar Market. Suggested Readings 1. Asian Currency Market. functioning of depository systems. Quoting Foreign Exchange Rates. Causes of changes. Floating Vs. Forward contract & option forwards. Exchange Market. Merchant bankers Unit VIII: Mutual funds and AMCs. Future trading strategies.Introduction.concept. Emergence and Functions of IMF.Introduction. Trustees. Indian Financial System by M Y Khan Tata McGraw Hill 4. Government guidelines for – borrowings. Options– types.Meaning of exposure. Himalaya Publishing House 3.t. Indian Forward market. Yankee Bonds. Syndicated Credit. salient features. 2006. Banks & Institution Management (A new Orientation). depository participants. Unit III: Activities in Foreign Exchange Markets . Swaps-characteristics & uses. objectives of the firms and impact of risk. 2007. Country Risk management. State of mutual funds in India. depository systems in India. Exchange Rate Mechanism. Euro Issues. Forward Rate. NAV and pricing of mutual fund units. Alpine Convertibles. Pricing. Currency & interest rate risk. Gordon & K.Concept. and custodians. Exchange Dealers. Evaluation of a project using various methods. origin and growth of mutual funds. recent developments. organizational aspects and importance of merchant bankers. Types. Basic inputs for project evaluation. Risk Evaluation. Remat.

Economy analysis. Random walk Hypothesis. P/E ratio – uses. Market efficiency & segmentation. transfer pricing.Unit IX: Capital structure of MNCs . Evaluation of Bond portfolio performance. risk free asset. Strategies of great masters. Portfolio management process. Sharpe. Thomas J.P.Background. Analysis of growth companies Unit III: Efficient capital markets .Concept. 3.Important types of taxes that MNCs face. Unit X: Evaluation of Portfolio performance . Himalaya Publishing House Investment Science. double taxation relief.2007. Future and Options trading strategies.Passive vs. Dow Theory. Efficient frontier. Asset allocation strategies – Integrated.A. International Financial Management. 4. DCF valuation techniques. Insured. Unit VII: Security Valuation . risk free rate of return. V. 2. systematic and unsystematic risk. Tata Mcgraw–Hill 3. goodwill. O’Brien. value vs. growth. Active. Arbitrage pricing theory – empirical test of APT.Valuation of common stock.Definition. SML. Indian Markets and Efficiency. two security and portfolio. Investor utility Unit V: Capital Market theory . global vs. required rate of return. International Financial Management. candle stick charts. Investor life cycle and investment goals. Equity financing. International Financial Management . risk management using the Derivative products. theoretical foundations of international taxation. Tata McGraw Hill Publishers 1/E. Suggested Readings: 1. Indian Tax environment: Incentives for earnings in Foreign exchange. Galgotia Publishing Company. EMH – forms. A. Tools and techniques of fundamental analysis. tax treaties & tax heavens.Avadhani. Debt vs. the market portfolio. 42 . Tactical. Unit IX: Derivatives .Risk and return for one security. advantages and challenges. Investment options available and their comparison. Determining the extent of insurance. Implications of efficient capital markets. preferred stock and bonds.K. Multinational Financial Management. Jensen. Stability of beta. basic types of charts. local capital structure. implications and limitations. CML. Tax implications of activities of foreign enterprises-taxation of transactions & operations.Introduction. Tools and techniques for analysis. process. Expected rates. business cycle and industry analysis. David G. Measures of return and risk – historical rates calculation. Oxford University Press. Relative valuation models Earnings multiplier model. Second edition. Individual stock and bond analysis – information sources.Luenberger. SECTION B Unit VI: Technical Analysis . performance attribution analysis. Optimal Financial structure-theory of optimal capital structure. Selecting appropriate allocation. tests and results. International Finance.Assumptions. Measuring market timing skills. Investment Analysis and Portfolio Management by Prasanna Chandra. capital structure & the dilemma of finance manager.Need. 2. 2002 Security Analysis and Portfolio Management. strategic. Unit VIII: Equity Portfolio Management . Ownership. Shapiro .Concept. Cost of Capital & International Financial Environment. company analysis. Unit II: Fundamental analysis . Prentice–Hall 5. Sharan .G. Cost and benefit implications. capital asset pricing Model. sector analysis. moving averages and MACD analysis.Prentice–Hall Paper-V: Security Analysis and Investment Management SECTION A Unit I: Investment Basics .Apte.Seth. Unit IV: Markowitz portfolio theory . Measures available – Treyner. Suggested Readings 1. Unit X: Multinational Tax Environment . Oxford Univeristy Press. Fair value of shares.Using the derivatives in your portfolio.

Salient features.M. term assurance annuities. Unit III: Investment management . types of advances.4. Book debts. securities government and commercial. functions. other savings and investment options. endowment. Liquidity and profitability. Performance evaluation of the regulation in the insurance industry in India. Gorden & Natrajan. Reports. preparation of reports. Operations and other procedures involved in claim settlement. endorsements. Financial Management. matching of customer needs and requirements to available products. Fund based services. Managerial functions in banks. Security.Fee based Vs. Unit VIII: Medi-Claim and health insurance products .Different types of products available in the market.Nature of bank investment. Merchant banking services – issue management. interest sensitive products. Operations and other procedures involved in claim settlement.K. Correspondent banking. Galgotia Publication House. balance sheet and statutory reports regarding cash revenue. Paper-VI: Principles & Practice of Banking and Insurance SECTION A Unit I: Principles of Banking . Unit X: Regulation in the Industry .P. policy contract. P/L A/c. Himalaya Publishing house. Unit IV: Management of Finance . Suggested Readings 1. Comparison between different products offered vis-à-vis chargeable premium and coverage. government securities. Group banking.K. Dr. Present structure of commercial banking system in India.P. Banking Theory. Tax treatment. Documents of title off goods railway receipt. Dr. Himalaya Publishing House 3. Limits of credit. Brief history. Tax treatment. loan syndication etc. Basics of Banking & Finance.Gupta Himalaya Publishing House 43 . with profit and without profit policies. Investment – William Sharpe (PHI) 5. Working during 1947-1990 and thereafter. Insurance & Fisk Management .P. Dr. principles of sound bank lending. life cycle needs including solutions. Delhi 5. Banking Theory & Practice. creation of money.Different types of products available in the market.Deposit mobilization. Himalaya Publishing House 4.Definition of bank.Traditional and Unit linked policies.Bhattacharya. Mechanism of operation of these services. the salient features of KYC and AML Act. individual and group policies. Types of fee based services offered.Shrivastava. SECTION B Unit VI: Insurance Basics .Rustagi. Delhi 2.Insurance Vs. underwriting. ALM and NPA Management Unit V: Fee based and fund based services provided by banks . Himalaya Publishing house. Lending practices. Unit IX: General Insurance Products . Records. Unit VII: Life Insurance Products . Forms of banking – unit banking. Principles of Bank Management by Vasant Desai. credit plans. bills.K. advances.Role of IRDA in regulating the industry. Evaluation of loan applications. Statement of advances. Unit II: Management of deposits and Advances . other specialty products. Salient features. Classification and nature of deposit accounts. Different type of insurance products – whole life products. R. Including proposal form and other relevant forms. Planning customers. tax benefits under insurance policies. preparation of cheques. Satellite and affiliate banking. bill of lading. assurance. Law & Practice.Bank Accounts. branch banking. Chain banking.

Importance.B. Nature/Use. OD Interventions.Ego states and their identification. Johari Window. learning explicit and tacit knowledge.Nature of teams. Himalaya Publishing House.Pre-requisites for OD.Innovation. Theories of learning. Human Resource Research Methods by Bhattacharya –Oxford. Organisational Behaviour -Fred Luthans. Types of Transactions. Leadership styles and their implications. Perception & O. Unit X: Organizational Change & Development . Wage differentials. Cases on T A.Concepts. Responsibilities and Duties. Unit III: Motivation and Morale ..Hill Publishing co. Innovation process. spiritual intelligence.B.. Unit II: Compensation Planning . legal Status of Wages (basics). sources of power.Power dynamics. Organisational Behaviour -Koontz. Aswatthappa. changing attitude. cases on motivation and its application. Approaches to O. Fringe Benefits. Unit IX: Organizational Culture . stress management techniques. Job Analysis. Nature and objectives of Compensation. determinants of group behaviour Teams vs. Types of personality. Unit III: Wages – Variable Compensation and Supplementary Compensation – Perks.a. Meaning and Definition. principles. Theories of leadership (a) Trait approach (b) behavioral approach (contingency approach. change process. Unit V: Transactional Analysis . Unit VIII: Leadership . Unit II: Learning . Conflict process. benefits from teams. Implementation. Scope. Organisational Behaviour . group development. SECTION B Unit VI: Group and Team Dynamics . emotional intelligence. cases on culture & innovation. Dominos effect. power tactics.Determinants of personality. Packaged Point Plans. Unit IV: Personality and Perception .GROUP C: HUMAN RESOURCE MANAGEMENT Paper I: Group & Organisational Effectiveness SECTION A Unit I: Introduction . Suggested Readings: 1. types of groups. effects. McGraw. McGraw. Components of attitudes. Wage Fixation. ltd. Unit VII: Power & Conflict . causes for change. Organisational effectiveness. Types of change.Nature of change. Groups. Job Identification Summary. Models of O. Job Classification / Grading method. Purpose and Methods of Job Evaluation. Key elements in O. Pay for Performance – Incentives.. Theories of personality. Morale and work performance.Definition and Meaning. levels of conflict. SECTION A Unit I: Job Evaluation / Grade Structure . Organisational Behaviour .B.Nature and importance of motivation. Writing Job Specifications and Descriptions – Judgmental and Statistical Methods. cases on power & conflict.Importance of leadership. ltd. learning curves.B. theories of motivation (a) Maslow (b) Herzberg (c) Aldefer (d) McClelland (e) Vroom theory. Effects of culture. types of teams.K. conflict resolution. Paper II: Performance Management & Compensation 44 . Methods.. OD . Wage Plans – Rowan /Halsey. Foundations of O. Innovation in organization. learning styles. types of conflict. formation of attitudes. Stress: Causes. b. 4. 5.Hill Publishing co. Force field theory of change.B. 2. Points System. nature of conflict.B. Prentice hall of India 3. Relationships. Creation of culture.Definition & Meaning. Model of Morale (esprit de corps) surveys. Resistance to change. Wages. (a) Human resource approach (b) Contingency approach (c) System approach (d) productivity approach. Ranking Systems.Robbins. limitations of O. Managing the perception process. Factor Comparison Method.

Return on Investment in HR.Introduction. Practical Application. Unit V: Competency Mapping / Workflow Mapping . Cost of Recruitment. Remuneration. Investments in Organisational HR.Unit IV: HR Accounting .Concept. Implementation 45 .

Training Calendar. Career Problems – Low ceiling Careers. Objectives. by Snell / Bohlander Publication – Thomson 2. Scope & Objectives of training. Management Games.Approaches to Training. Training Process. Human Resource Management. Accounting Practices in HRM by M. Evaluation of trainers and facilities for training. Kolay 5.SECTION B Unit VI: Performance Management System . Steps in MDP’s. Areas of training. Appraisal Interview. Performance Planning and Potential Appraisal – Trait Based.Goal Setting. Prospective pitfalls. Environment for training. Assessment Centers. Unit IX: Management Development Programmes . Deputation. Unit IV: Training Design . Training Methodology – Case Study. Power of Body Language. Unit VIII: Audit of Training Programme . Facilities for training. Suggested Readings 1. Types of evaluation techniques.Employee’s and Employer’s Role. Philosophy of training. On the Job Training & Off the Job Training. Concept.Perspectives for Designing Training. Unit VIII: HR Scorecard / Balanced Scorecard .Feedback from participants.Constructing and developing models of PMS. Tools. Requirement of manpower in relation to Technological advancement. Retrenchment. Promotions and Transfers.Introduction. Designing a training programme. Unit IX: Ancillary Topics . BARS. SeparationsRetirement. Unit VII: Evaluation of Training .Cost of training.Concept & Importance of MDP’s. Career Plans. Unit X: Models and Cases . Group Discussion. Behavior Based and Result Based. Objectives.What is training? Nature of training. Career Counseling. Developing creativity. Unit V: Training Methods and Techniques . Group Appraisal. Methods and Techniques of MDP’s. Career Anchors. Unit VII: Career Management . Practical Application. SECTION B Unit VI: Skills of an Effective Trainer . Forced Distribution Method.Basket exercises. Responsibilities for providing training.Demand Analysis. Compensation by Milkovich & Neman. Pitfalls. Status of existing manpower. Training of trainers (TOT). International Perspective.Communication skills. Succession Planning. 360 deg Feedback. Critical Incident Method. In. Unit X: Training in Indian & International Organisation . Measurement of training effectiveness.III: Training & Development Practices 46 .Career Development Plan . Career Mapping. Competency Mapping. Nature of Careers. Alternation Ranking. Projects – Evaluation of Training Modules presently being undertaken in various organizations. Input-output ratio in relation to effectiveness. Knowledge. by Gary Dessler Publication – Thomson 4. Benefits of training. VRS.Identification of training needs. Suggested Readings Paper. Graphic Rating Scales. Human Resource Management. Brain Storming. MBO. Sources of supply of manpower. Managing Human Resources by Monappa Publication – Macmillan SECTION A Unit I: Human Resource Demand & Supply . Models & Techniques of manpower demand forecasting. Effectiveness Audit. Role Play. Significance of training. Unit II: Training and Development . Death. Employee Manual / PPP Handbook. components and methods of training designs. Audio-visual aids. Cross cultural training. Methods of PA. Importance of training. Teaching aids and techniques.Introduction. Structure. Productivity. Unit III: Training Need Analysis . HRD Audit.National Perspective regarding current training and development practices. Publication – McGraw –Hill 3. 8 th edition. Pink Slips. Training styles.

role perception and role performance. Aims & objective. scope. Labour welfare & welfare officer in Indian Industry. Rathan Reddy Publication – Himalaya Publication House Human Resource and Personnel Management – Text and cases.McGraw.Definition and concept of industrial relation. Suggested Readings 1. Approaches to HRD. aspects & ideologies of Industrial relations. Unit II: Industrial Democracy. character growth & development of labour legislation In India. benefits to workers-social assistance and social insurance. definition. Unit X: Functions & Working Of Offices Attached To Labour Ministry . Significance of Peace & Harmony to Industrial Productivity & progress Unit IV: Labour Welfare & Social Security Concept . R. importance. Employees state Insurance Act 1948. perceptive. Forms & levels of participation. Unit VIII: Industrial Relations Legislations . causes.Pearson Education Paper-IV: Industrial Relations & Labour Regulations SECTION A Unit I: Industrial Relation . 3. Welfare Commissioners. K. Aswathappa. Industrial Relations by C. limitations. basic facts.M. 47 .Nature & causes. 2.C. B.(A) COLLECTIVE BARGAINING. Industrial Dispute Act 1947. conditions essential of working of the scheme. origin and growth of the idea of social security Unit V: Labour Legislations & ILO . Tenth Edition. Subbha Rao – Publisher: Himalaya Publishing House. Sarma. Consequences of Industrial disputes on Industry & Society. Labour Bureau. methods of providing social security. remedial & prevention measures. Personnel Management and Human Resources – N. social obligations. Dynamics of Industrial Relations by Mamoria & Mamoria – Publisher: Himalaya Publishing House.prerequisites of effective collective Bargaining & Collective Bargaining in India.Taxman’s Essentials of Human Resource Management & Industrial Relations by P. Bombay shop & Establishment Act 1948. Approaches to Industrial relations. (B) WORKERS PARTICIPATION: Concept & meaning. 4. Bombay Industrial Relations Act. 9 th revised edition – Publisher: Himalaya Publishing House Labour Laws --.Wayne Mondy.Factories Act.Pearson Education Human Resource Management . 3. Payment of Bonus Act 1965.Workmen’s compensation Act. Industrial Employment standing order Act 1946. Constitution. ILO convention & recommendations SECTION B Unit VI: Normative Labour Legislations . ltd Human Resource Management . Publication. Unit VII: Wage Legislation . Various committee constitute by the Government of India (Ministry Of Labour). Robert M. settlement machinery. his role. Publication . Paper-V: Human Resource Development Strategies and Systems SECTION A Unit I: Introduction . working & impact of ILO on Labour Legislations in India. Training of welfare officers. New challenges & expectations. Industrial Disputes.Directorate – General of Employment & Training. Aims of social security measures. Gary Dessler.Meaning & scope. Publication. 5. S.Minimum wages Act. Goals and challenges.Field of HRD: A multi dimensional and new concept. 2. 4. Legislation & the constitution of India. 5. Ninth Edition. Unit III: Grievances & Disputes .Nature. Noe. types . PULP Act 1971. Unit IX: Social Security Legislations . Provident Fund Act 1952 and Payment of Gratuity Act 1972.1. Objectives and determinants. Venkata Ratnam – Publisher: Oxford University Press. Payment Of wages Act 1936. Industrial Jurisprudence & Labour Legislation by A.Hill Publishing co. 1948.Trade Union Act 1926. Jain & Saakshi (Allied Publisher) Effective Human Resource Training and Development Strategy – Dr. Scope.

Introduction. Subba Rao. problem.R. the cultural approach power Distance (PDI). Designing of HRIS. strategy planning for global organizations. Quality Circles. limitations and Uses. SECTION B Unit VI: Business Management of Global Companies . Individuality (INV). 2. Rural development through HRD. Social environment and HR practices. Personnel and Human Resource Management: Text and Cases. HRD intervention.Unit II: Issues in HRD . Computerized skill inventories. Publisher: Mc-Graw Hill. case studies. succession planning.R. 5. objectives an scope of international HRM. Human Resource Planning for diversification.HRD Organizations. Adhikary and Ramana Murty. SECTION B Unit VI: HR System Design .HR accounting and Audit: Need. training and hiring policies.Global literate leader: concept.HR System Design: Principles and Practices. H. by Tanuja Agrawal. Culture and Strategies .Objectives. managerial stimulation’s. convergence theory. exit strategy.Total Quality Management (TQM). steps in HRIS. Publisher: FT Prentice Hall HR Interventions in the Global Competitive Regime: Strategies for Leadership by Charles Xavier. HR Valuation. Study of HRIS models. essential qualities.T. Career development.Recent Scenario and Changes. mergers. Publisher: Excel Books Paper-VI: Global HRM Scenario & Practices SECTION A Unit I: Introduction . Suggested Readings 1. Marxist theory. Case studies. Strategic Human Resource Management.Concept. by K Aswathapha. Unit V: Cultural Literacy and HR Information System in Global Business . Unit II: International HRM Models . 4. Unit IV: Social Environment and Staffing . HR information system: Concept.S. Machinery and Sub systems of HR system Design. Emerging Sectors: I. Unit V: HR Information System (HRIS) .Characteristics of global companies. H. H.R. Staff retaining and motivating techniques. Strategies for adapting changes in external environment.T.Strategy for HRD: Diversify in work force. significance. significance. 48 . cultural skills for co-operative advantages. HRD Barriers in India.Concept. Unit VII: HRD in India . Unit X: H.HRD culture and practices. case study. and I. By P. Reengineering. Unit VII: Developing Global Managers . HRM approaches in global companies.D. Research And Audit . 3. Publisher: Himalaya Publishing House.Cultural awareness: essentials. competitive advantage and relationship management. Subculture. Training. Staffing: International recruitment. communication and interpersonal Relations.R. Concept. Unit IV: H. Human Capital Management and Personnel Management. Process and application in HRIS. Human Resource and Personnel Management. Publisher: Oxford University Press. Knowledge Management and the Role of HR by Chris Harman. Research process: Importance and difficulties in HR research.E. Unit VIII: Skill Enhancement Techniques .S. Human Resource Management. Unit III: Comparative Study of Various HR Disciplines: Comparative study of Human Resource Development.Concept. Restructuring. Unit III: Comparative Employment Policy . Uncertainty avoidance (UAI). propagation of culture through HRD. Government Agencies and their role in HRD. Knowledge Management. case study. Difference between domestic and global companies. cultural and reality shock. advantages.R. subsystem. Accounting. selection. significance and techniques. C. expansion. Case study. Poole’s adaptation of Harvard Model. limitations. Masculinity (MASC). Unit IX: HRD In Different Sectors: . acquisitions and takeovers. the Brewster and Bournois Model. case study.

International Compensation and employee satisfaction. International Human Resource Management by Randall Schuler & Dennis Briscoe. the parliament. limitations. case study. the seniority wage system. Publisher: Excel Books 5. (Routledge Global Human Resource Management Series International Human Resource Management by Monir Tayeb. transforming unionized industrial relations. 49 .Scientific Management. 3. E. importance. Human Resource Champions by Dave Ulrich. Behavioral and humanistic psychology. 2. case study.C. Japans Employee management: Introduction. lifetime employment. Corporate HRD by Biswajeet Pattanayak. legislation procedure. case study.C.Background of Europe. Publisher: Oxford University Press. Unit IX: The American Approach To HRM . case study. the commission. relevance of Japanese Management in Indian Context.): the council of ministers. Methods and practices of International Compensation.Unit VIII: HRM in Europe And Japan . the institutions of the European Community (E. the social charter. Unit X: International Compensation . encouragement of union avoidance. 4. Publisher: Harvard Business School Press. Strategic Human Resource Management by RANDALL S. the court of justice. Suggested Readings: 1. organic theories of management. the practice of HRM in American organizations. characteristics.Principles of International Compensation. SCHULER and SUSAN E JACKSON Publisher:Blackwell Publishing.

DBMS-OUTPUT: Collection. Abstraction. Wireless Communication. Dynamic SQL.History & standardization of SQL. User defined . DBMS Architecture. Nanotechnology. Hotmail and Yahoomail. data types. India’s Future in response to this changes. Unit IX: Object Technology . Mobile Databases. Internet & DBMS. Keys. Elements of SQL languages.. 1NF(First Normal Form). Inheritance. Unit V: Relational Model .DELETE. Relational Database Characteristics. ALTER). Boston Boyd and Fraser. Overview of Logic. UPDATE. Organizations. Systems and Developers Manual for a RDBMS such as ORACLE 3. statements. Chatting: RLC Concept. Object Technology & RDBMS. Object Oriented Database Management System (OODBMS). Embedded SQL.Database Triggers-syntax. 2nd Ed. 2NF(Second Normal Form). 3rd Ed. Encapsulation. Google. SECTION-B Unit VI: Brief Introduction to SQL .g. Video Conferencing. Paper-II: Internet Technologies & Trends 50 . Fundamentals. member functions and procedures.Introduction to Oracle as RDBMS. DBMS Model. McMillan 2. deletions. Benjamin – Cummins. FMS Versus DBMS. Types of Relationship. Database Objects. Mailing: Authorization. Relational Calculus. Over view of DBMS. Unit IV: Database Security . Predefined exception. initialization. Normalization.GROUP D: INFORMATION SYSTEM MANAGEMENT Paper -I: Database Management Systems SECTION-A Unit I: Introduction to Database Management System . Cryptography. System Login & Logout of ORACLE. Suggested Readings: 1. PL/SQL Programming. insertions. Unit III: Entity / Relationship (ER) Modeling . nested tables.BCNF(Boyce-Codd Normal Form) (First Normal Form).Relational Database Primer. Reserve words. Unit VII: Oracle . DCL commands. 1990 4.Aspects of ER modeling. Design.DBMS (Database Management System).Introduction to Object Technology. DROP. Database Processing. Decomposition. IT Transforming our Values. Digital Libraries. User & Database Privileges.3NF(Third Normal Form). knowledge representation. Unit VIII: Database Triggers & Built-in Packages . Declaration. Views. 5. member functions & procedures. Working of Rediffmail. Object Oriented Analysis: Peter Coad and Yourdon Edward.Worldwide Computer and Internet Use. Dogpile and Met Crawler. Benefits of SQL. Control & Loop Statements. DML COMMANDS (INSERT. Educational Institutions and any live entity examples). Maturity of IT Related Industries. Relational Algebra.Working of Search Engines: Yahoo. Guide to SQL: Philips Pratt. maintaining row count.Threats & Risk. Oracle as Multi-user. De-normalization. body restriction. Unit II: Database Design . PL/SQL table & records. MODIFY. Multimedia Database. Practical Applications. Database Integrity.4NF(Fourth Normal Form). Lives and Work. Redwood City. FMS(File Management System). subprograms and packages. Implementation: David Kroenke.. Built in packages-DBMS Standards. DDL commands(CREATE. Unit II: IT Trends . Variables. Introduction to PL/SQL. declaration. varying arrays.Design Consideration. Increasing demand of skilled workers. 1991 SECTION-A Unit I: Internet . Unit X: Advanced Topics in DBMS . parts. types. Developing of ER Diagrams of various systems (e. referring. Digital Signature. Eaglewood Cliff. Entity & Referential Integrity. SELECT). New Jersey Yourdon Press Database Management: Fred McFadden and Jeffery Hoofer. Joins.5NF(Fifth Normal Form). Functional Dependency.Deductive Databases: features. Database Control.

Banking. Paper -III: Innovations in IT 51 . Emerging Perspectives. Need. Graph. BSNL. VoIP Protocols. 4. Chief Knowledge Officer. Inter-cluster Call. Credit Card Processing. Success stories from India (ap-it. Nearshoring.Concept. Auction: eBay. Interdependence of Security and the Extended Enterprise. 5. Michael Allen's E-Learning Library: Creating Successful E-Learning : A Rapid System For Getting It Right First Time.Legal Issues. Unit II: Networking Technology and Systems (NeTS) .Next Generation Multi-service Networks. Wireless Networks: WiFi. huge value addition by citizen centric e-Governance applications. BPO in India . SECTION-B Unit VI: E-Learning . Applications. Technology. Digital Marketing Strategy. Product & Services. Financial Information: MoneyControl. Unit X: Role of IT in different verticals . Unit III: Communication Technologies-I . Trends in eLearning. Use in Strategic Decision Making. Back-Office Accounting. Data Mining Techniques: For Marketing. Relation to SNA (Social Network Analysis). Yahoo and Google. Working. Wireless IP Phones. E-Learning in Education. VoIP. Berry 2. 3G/4G. Web Data Analysis. HIPAA Compliance in India. Unit VII: e-Governance . Scope and Challenges for e-Governance applications. Gordon Donaldson. IP Telephony (IPT): IPT Components. Unit VIII: e-Business . Challenges. MySpace. Strategies: Yahoo. Offshoring. Infosys and Wipro. Future INternet Design (FIND). Salmon. Financial Service and Insurance (BFSI): TCS. Virtual Classrooms.Architecture. Success Parameters. Events). IT Products and Services. Outsourcing Writing to India. Voice/Non-Voice ITeS (BPO Services). History. Types (Text. Society (3rd Edition) by Kenneth Laudon and Carol Traver Knowledge Management by Carl Frappaolo SECTION A Unit I: IT Enabled Services ((ITeS): Outsourcing .com). Soft Phones. and John Pound E-Commerce: Business. Sales. Voice Gateways. Supporting Technologies. Storage Methods. Telecom: TechMahindra and Telecom Operators: Airtel. Reliance Infocomm. Heterogeneous Networks. eBay. WiMax. E-Tailing /Retail: TCS. and Customer Relationship Management by Michael J. 3.India as Ideal Destination. Trends. Allen Harvard Business Review on Corporate Governance (Harvard Business Review Paperback Series) by Walter J.Concept.Concept. Large-Scale IPT and Voice-Mail Network: Voice Network Architecture. Techniques. Terminology. Matrimony: Shadi. Market Size. Books: Amazon. Sequence.Next Generation Mobile Networks. Spice. Overview: Network Planning and Designing. BPO in India. e-Business for SME. Digital Productivity. Related Business Strategies.Unit III: Data Mining . India Outsourcing History. Insurance Claims. Ad-Hoc & Sensor Networks.com. Functions. M-Commerce.Historical Development. EasyMF. Organic Growth. History. Homeshoring. Multilingual Call Centers. Jay William Lorsch. Government and Telecom. Every Time (Michael Allen's E-Library) by Michael W. Comparison of e-Commerce Solutions: B2B and B2C. BPO Security. Radiology and Intellectual Property to India. Naukari. Monster. Developing Strategy. Unit IV: Data Warehousing . Media: Indiatimes. Idea. Concept. Outsourcing Engineering Services. Suggested Readings: 1. Success Factors. Architecture. Software. Unit V: Knowledge Management . Tree). Case studies of important portals: Jobs: Timesjobs.Need. Medical / Legal Transcription. Google. Approaches. Maintenance Issues. Telco Signaling Protocols.Categories (Library / Bookshop. Software Evaluation. Call Centers in India. Cellular. Unit IX: Evolution of e-Commerce . A. Showcase. Hutch. BPO: BPO Concept.

Unit IV: Communication Technologies-II - Mobility Management and Mobile Computing, Technology Convergence: GSM/CDMA/TDMA, Quality of Service Issues, Network Security and Privacy, Grid Computing and Clustering, Mobile TV, MMIT. Unit V: Web Applications and Services-I - Internet Services and Applications, Web Services, Internet Computing, E-Learning , Middleware , Web Information Systems. SECTION B Unit VI: Web Applications and Services-II - Web Based Software, Semantic Web, AgentOriented Computing, E-Business, E-Commerce & E-Government, Ontology Engineering, Portal Technologies. Unit VII: Computing and Information Systems - Advanced Computer Architectures, Virtual Reality, Databases & Data Mining, Agile Information Systems, AI & DSS, High Performance & Cluster Computing, Real-Time and Embedded Systems, Information Systems Integration , Geographical Information Systems, Business Process Modeling. Unit VIII: Pervasive and Ubiquitous Computing-I - Smart Appliances & Wearable Computers, Inter-Vehicular Communication, Personal Computing, Pervasive Wireless Networking, Opportunistic Systems, Ubiquitous Health Care. Unit IX: Pervasive and Ubiquitous Computing-II - Ubiquitous Computing, LocationBased Services, Educational Gaming & Instructional Technologies, Context-Aware Environments and Devices, Personal Broadcasting, Autonomic Systems. Unit X: IT Trends - Biometrics, Fuzzy Logic & Neural Networks, Organic Growth, Audio/Visuals: mp3, mpeg and IPOD, General Outline of IT Act’2000, Case Studies: Mobile Industry Market Players: Nokia, Motorola, Sony-Ericson, Samsung and LG. GIS: Google Earth, E-Learning: Zee TV, E-Governance: Andhra Pradesh, Gadgets: Apple Store, Networking: Cisco.
Suggested Readings:

1. 2. 3. 4. 5.

Offshore Ready: Strategies to Plan & Profit from Offshore IT-enabled Services by Stuart Morstead Networking Infrastructure for Pervasive Computing: Enabling Technologies and Systems by Debashis Saha, Amitava Mukherjee, and Somprakash Bandyopadhyay Introduction to Mobile Communications: Technology, Services, Markets (Informa Telecoms & Media) by Tony Wakefield, Dave McNally, David Bowler, and Alan Mayne iPod & iTunes: The Missing Manual, Fourth Edition by Jude Biersdorfer Developing Web Services for Web Applications: A Guided Tour for Rational Application Developer and WebSphere Application Server (IBM Illustrated Guide Series) by Colette Burrus and Stephanie Parkin

Paper-IV: Strategic Management of IT
SECTION-A Unit I: The Evolving Role of Information Systems and Technology in Organisations - Information Systems (IS) and Information Technology (IT), Early Views and Models of IS/IT in Organizations, Early Views and Models: up to 1980, The DP and MIS Eras: The Lessons Learned, the Three-era Model; The Strategic Information Systems Era, Strategic Uses of IS/IT - Classification, factors for success and management implications, Success Factors in Strategic Information Systems, An Organizational IS Capability. Unit II: An Overview of Business Strategy Concepts and the IS/IT - Strategy Implications, The Evolving Nature of Strategy and Strategic Planning in Organizations, The Strategic Framework, Strategy Implementation Strategy Tools and Techniques, A Resourcebased View of Strategy. Unit III: Developing an IS/IT Strategy - Establishing Effective Processes, The Evolution of the IS/IT Strategy Process: from Technology Focus to Strategic Focus, Approaches to IS/IT Strategy Development, Problems and Barriers, The Challenges of Planning Strategically for IS/IT Today, Establishing an IS/IT Strategy, Process, Scope, Objectives and Expectations, Deliverables from the IS/IT Strategy Process. Unit IV: IS/IT Strategic Analysis - Assessing and Understanding the Current Situation, Business Re-engineering and IS Strategy, Understanding the Current Situation 182, Interpreting the Business Strategy, Examining the Current IS/IT Environment, Techniques for

52

Interpretation and Analysis, Information Requirements to Meet the Current Business Objectives: the Use of Critical Success Factors and Balanced Scorecards, Business Process Analysis, Organisational Modelling, Evaluating the Gap between Current and Required IS/IT Environments. Unit V: Determining the Business Information Systems Strategy - Strategic Planning Techniques and Their Relationships, Framework in which the Tools and Techniques Can Be Used Effectively, Identifying How IS/IT Could Impact the Strategy, Establishing the Relative Priorities for IS/IT Investments, Large Organisations, Multiple SBU’s and their Consolidation. SECTION-B Unit VI: Strategies for Information Management - Towards Knowledge Management, Information as an Asset: The Senior Management Agenda, An Information Culture, Implementing Business-wide Information Management, the Practice of Managing the Information Asset, Policies and Implementation Issues Managing Knowledge Resources. Unit VII: Managing the Supply of IT Services, Applications and Infrastructure Introduction, IT Service Strategies, Types of IS/IT Service, Strategies for Managing the IT Infrastructure, Technology Strategies in a Multi-business Unit Organization, Outsourcing Strategies , Guidelines for outsourcing decisions, Applications Service Providers. Unit VIII: Role of IT in Business Transformations - Cases in Banking, Financial Services, Travel and Tourism, Hospitals, Service Industry. Unit IX: IT Enabled Business Models - Retail, Media, Advertising, Do It Yourself, Made to Order, Hybrid, Third Party Delivery Outsourcing. Unit X: Value Chain Analysis.
Suggested Readings: 1. IT Governance: How Top Managers Manage IT Decision Rights For Superior Results By Peter Weill, Jeanne W. Ross, Harvard Business School Press, 2004 2. Corporate Information Strategy And Management By Lynda M. Applegate, Robert D. Austin, F.Warren Mcfarlan, Mcgraw-Hill Inc., 2006

3. 4. 5.

Pearlson E. Pearlson, Carol. S. Saunders, John Wiley & Sons, 2006 Information Technology For Management By Efraim Turban, Dorothy Leidner, Ephraim Mclean, James Wetherbe, John Wiley & Sons, 2006 Managing The Information Technology Resource: Leadership In The Information Age By Jerry N. Luftman, Christine V. Bullen, Donald Liao, Elby Nash, Carl Neumann, Prentice Hall, 2004

Paper-V: Software Engineering
SECTION-A Unit I: System Concepts - System Characteristics, Software Development Life Cycle (SDLC), Role of System Analyst, Characteristic of System Analyst, Introduction to Software development models. Unit II: Software Requirements - Software Requirements Fundamentals, Requirements gathering, Requirements analysis, use of tools like DFD, Data Dictionary, Decision Trees, Structured English, Decision Tables Introduction to Feasibility Study and Cost/Benefit Analysis, Preparing Software Requirements Specification. Unit III: Software Design - Software Design Fundamentals- understanding of the role and scope of software design, general software design concepts, the context of software design, the software design process; Key Issues in Software Design - concurrency, control and handling of events, distribution of components, error and exception handling and fault tolerance, interaction and presentation, Audit Control, Acceptance criteria, software design quality. Unit IV: Software Construction - Software construction fundamentals- minimizing complexity, anticipating change, and constructing for verification, coding standards. Unit V: Software Testing - Software testing fundamentals-Testing-related terminology like Errors, Bugs, Defect, Debugging, Verification & Validation, Black-box & White-box testing etc, Objectives of the testing, Test techniques, Testing types, Defect Analysis and Defect reports, Overview of Testing Tool ‘Winruner’. SECTION-B

53

Unit VI: Software Maintenance - Software maintenance fundamentals- definitions and terminology, the nature of maintenance, the need for maintenance, Maintenance processes and maintenance activities. Unit VII: Software Configuration Management (SCM) - Software configuration identification – identification of items to be controlled, establishing identification schemes for the items and their versions, and establishing the tools and techniques to be used, Management of changes during the software life cycle- requesting, evaluating, and approving software changes, implementing software changes. Unit VIII: Software Quality - Software quality fundamentals- software engineering culture and ethics, the value and costs of quality, models and quality characteristics, and quality improvement, Software quality management processes- Software quality control, software quality assurance, Verification & Validation, reviews and audits, Introduction to CMM levels. Unit IX: Software Project Management - Managing People, Problems & Process, Basic concepts of Measures, Metrics and Indicators, Project Scheduling & Tracking, Introduction to MS-Project. Unit X: New Trends - Basic concepts of Software reusability, Software Reengineering, Reverse Engineering & Forward Engineering, CASE tools.
Suggested Readings: 1. Software Engineering - A Practitioner’s Approach by Roget Pressman 2. System Analysis and Design by Elias Awad

3. 4. 5.

Software Engineering (7th Edition) (International Computer Science Series) by Ian Sommerville The Engineering of Software: A Technical Guide for the Individual by Dick Hamlet and Joe Maybee Schaum's Outline of Software Engineering by David Gustafson

Paper -VI: Enterprise Resource Planning
SECTION-A Unit I: Introduction to ERP - Concepts: Enterprise System, Resource Planning, Enterprise Potential, Total Enterprise Solution, ERP-II. History & Evolution of ERP, Benefits of ERP, Critical Success Factors for ERP. Unit II: ERP Life Cycle - ERP Project, Stages of Project Life Cycle, System Requirements for ERP Implementation, Pre-Implementation, Implementation And Post-Implementation, ERP Product Life Cycle, Risks in ERP / SAP Implementation. Unit III: ERP Architecture - Client Server, Distributed, Web Enabled. Unit IV: Product Selection - ERP Market, Market share of various Companies: Oracle EBusiness Suite, SAP R/3, PeopleSoft, BaaN, JD Edwards One World and IFS, Vendor Comparison, Market Analysis, ERP Packages for SME. Unit V: Estimation Procedures - System Evaluation, RFI, FRS, RFP, Evaluation Components, Build / Buy Decisions. SECTION-B Unit VI: ERP and BPR - Reengineering concept, BPR Steps, ERP / BPR Relationship. Unit VII: Project Management - Scope, Skill-sets, Teams, Leaders, Consultants, Vendors etc, Change Management in ERP, Need / Value / Strategy / Layers / Standards of System Integration. Unit VIII: ERP Modules - Finance (FICO), Sales and Distribution (S&D), HRM, CRM and ABAP. Unit IX: ERP Market - Reasons for high demand of ERP, Emerging Standards, Managing Change in ERP; Role of ERP in Industries like: Automotive, Process, Capital Goods, Project Engineering and Pharmaceuticals, Best Business Practices. Unit X: ERP Cases - TISCO, Mahindra & Mahindra, HLL, L & T, Escorts, Electrolux, BPCL.
Suggested Readings: 1. Textbook of Enterprise Resource Planning: Jaiswal / Vanapalli, McMillan

2. 3.

Concepts in Enterprise Resource Planning by Joseph Brady, Ellen Monk, and Bret Wagner From Underdogs to Tigers: The Rise and Growth of the Software Industry in Brazil, China, India, Ireland, and Israel by Ashish Arora and Alfonso Gambardella

54

4. 5.

Countdown 2000,: Leon Alexix, TATA McGraw Hill Reengineering The Corporation: Michael Hammer and James Chambay, 1997

55

V and Mach. Unit IV: Data sources. Output and Performance. V D. Idealogical and Environmental. Anne. Unit X: Case studies on any of the above topic. Kenneth and Mills. T Brzenskl. E P. Use of Computers. Psychological aspects of community health Special aspects of community health. Leichter. 1987. Unit II: Models and factors associated with health and diseases. analysis and uses. 1986. Health policy the Disadvantaged. 1981. 56 . HM. UNI Books 3. Cambridge University Press. 2nd. 2. Jolly. Role of national and International agencies. London.B Unit VI: National health policy: Review of different committees. 1979. "Measurement in Health Promotion and Protection". M. Meera. Z J and Carstalrs. Unit III: Health statistics and health indicator. Structural.ed. New Delhi. Drugs. "Family Planning in India 1969-84: A District Level Study". WHO. Mareel Dekker. Cambridge. Epidemiology & Population Management SECTION-A Unit I: Meaning and scope of epidemiology. Determinants and other sectoral issues. 1975. Roemer. Unit VII: Clinical care Unit VIII: Physical aspects of community health.GROUP E: HEALTHCARE MANAGEMENT Paper -I: Community Health. Unit V: Health Policy formulation: Factors. M I. 3. Unit XI: Health and Social Policy: International Perspective. 4. Chatterice. Hill. SECTION. Unit V: Primary health care and community participation. Oxford. Unit VII: Distribution of health services in India: Disparities. collection. Alcoholism etc Unit IX: Preventive and promotive health care. WHO. Unit VIII: Health policy: Input. Lee. MacMillan. 1987. Health Information System. ed "Alternative Approaches to Meeting Basic Health Needs in Developing Countries". Abelln. Manohar. Morbidity. Role of Private and Voluntary groups. Geneva. Oxford University Press. A H. "Implementing Health Policy". Pergamon. K G. Resources. "Policy making and Planning in Health Sector". Djunkanovic. Hindustan. Unit X: Population policy. 1977. Structure and Organisations. "A short textbooks of Medical Statistics". Suggested Readings 1. Delhi. Pollard. 1983. Social policy. 5. 1~84. 5. SECTION-B Unit VI: Organizational aspects of community health. Copenhagen. Unit III: Public and Social policy: Approaches to analysis. Unit IV: Factors in Social Policy: Situational. 2. Paper -II: Healthcare and Social Policy SECTION-A Unit I: Social Welfare."An Introduction to Epldemeology". Planning and management. Alderson. "Comparative National Policies on Health Care”. "A comparative approach to Policy Analysis: Health Care Policies in Four Nations". 1988. A B. Suggested Readings 1. New York. 4. Mortality. Oxford. Unit II: Health care and Social development. etc "Demo graphic Techniques".

Paper -III: Health Systems Management 5. Goals and functions. Unit VIII: Planning and management. Sage. Prentice Hall of India. Planning and Organising for Safety and Waste management. Operational planning and management Issues in health care. 1981. 1990. Unit IX: Management of Conflicts. New York 3. Unit IX: Project Management in Health care. London 2. Goyal. Planning methodologies. Ted Safety & Health Management Planning. Collection & Disposal. Trends and Practices. 2. New Deihl. Unit II: Health systems: Characteristics. 4. Unit II: Management of Health Care Systems. "The Health Services Administration Research and Management". Evaluation methodologies for monitoring the performance and needs in health services. Wortman P M. Hospitals as a Health Care Delivery System. 1992 5. Suggested Readings 1. Geneva 4. 1997. "Modern Health Care Administration". Butterworths. Safety Management. Academic Press. Hodgetts. CBS Publishers & Distributors.A Unit I: Systems analysis and systems dynamics in health care.B Unit VI: Hazardous Waste Management. Oxford University Press.S. Unit III: Dimensions of Health Care Management. 3. Unit VIII: Management of Costs. Rodent Control. Van Nostrand Reinhold. H P. Suggested Readings 1. Microbiological considerations. Collective Employee Participation. Laundries. WHO. Unit IV: Management of Quality.B Unit VI: Health care decision making for mega problems: Approaches. ad "Methods for Evaluating Health Services". Bargaining. New York.A. Insect. Darr & Jonathan S R. P. Health Manpower policy. Unit IV: Quantitative foundations of health services management. Ferry. 1981. General Sanitation. "National Conference on Evaluation of Primary Health Care Programmes”. "Guidelines for Health Manpower Planning". Paper -IV: Environmental Health Management and Safety Planning SECTION. '1980. Unit X: Case studies on any of the above topic. R M and Cascio. SECTION. Hornby. ICMR.A Unit I: Concept of Health Care Planning. Health care Budgeting. Solid Waste Handling & Disposal. Patients and Personnel Safety. 1983.SECTION. Ferrer. London. CSSD. Peter I and Friedrich Breyer Health Economics. R. Water Treatment and Distribution. Journal of Hazardous Waste Management. Health Expenditures. Unit III: Strategic management in health care. 1972. Liquid Waste Handling. New York. New Delhi. SECTION. Unit VII: Legal and Social Aspects of Waste Management. D M. Cost Containment.C Handbook of Hospital Personnel Management. Unit V: Health Systems research: Uses and applications. Hospital Organization and Management Text and Brading. 1993 57 . Rewards and Punishments. Unit XI: Organising for better Health Care Management. Kurt. Unit V: Concepts of Environmental Health Care. Fire Safety. Emergency and Disaster Planning. etc. Unit VII: Contemporary trends in health care. Zweife. U. ed.

inter-cultural communication. Indian Health Care System. Trends in HIS. Health Care and Hospitals. Classification of Hospitals. New Jersey School of Public Health. Information System Concepts. advocate for health policy initiatives & manages health care delivery systems or produce the written material for a healthy campaign or develop a television programme/Health literacy & strategies dissemination in areas of public health emerging from research in hearing. 1988. Mountain view LA: May field publishing Company. 2000. Communicating about Health: Current issues & Perspective. Types of Information Systems.New York: Henry Holt & Company 1996. materials to accompany genetic counseling in areas of inherited disorders. Medicine & Culture . Resource Utilization & Control in Hospitals.A An overview of many substantive areas of study within health communication like interpersonal communication. 2.) analyses the rhetoric of a successful or an unsuccessful health communication campaign such as AIDS awareness. Ltd. . Health Communication. New Deihl. smoking cessation. smell.. Unit II: Government. Components of a Hospital System. New Delhi. 4.Systems Analysis & Design. R D Computers in Medicine. SECTION. Information Technology in Hospitals. video. alternative medicine. Unit IX: HIS as a Control System.Health Care Interface. Raymond R Business Data Communications. 2.B Unit VI: Hospital Information System.g. 2000.The Next Generation.B Plan. Unit IV: Decision making in Hospitals. 1997. Role of Mass Media in Parenting Education. Panko. etc. Prentice Hall of India. communication campaigns. 5. 3. Types of Networks. Suggested Readings 1. Suggested Readings 1. 1997. Changing Role of Hospital Administration. speech or language and materials that make complex disease issues more understandable to public e. mass media health images. taste. Design Considerations. Understanding Decision making Process. Lynn. Unit VII: Implementation Strategies. Functionality of Computerized Hospital Information Systems. Hospital Information Systems . Du Pre. Unit X: Issues and Challenges of Hospital Management. Rudi Van de Springer Verlag. Payers. health ethics.. Networks and Communication. Concepts of Computers and Communication Technology. Drawbacks of Hospital Communication System. Unit V: Database Concepts. deliver & evaluate health information & disease prevention campaigns. Network Topologies. SECTION. Elias M. 1992 4. Need for Managerial Functional Specialists. Athena. Health Information In India. Unit III: Hospital Functions. Hospital as a Subsystem of Health Care System. balance. Ministry of Health & Family Welfare. print ads. 1990 Paper -V: Health and Hospital Information Systems SECTION. voice. Development Approaches. Lele. Paper -VI: Health Communication: Development and Dissemination 58 . London. 1998. 5. Central Bureau of Health Intelligence. Govt. Unit VIII: Merits and Demerits of CHIS. New Delhi.SECTION. Tata McGraw Hill Publishing Co. Systems Analysis and Design of Hospital Information Systems. Prentice Hall Inc. Need for Systems approach to Hospital. Text book of Preventive & Social Medicine. Awad.A Unit I: Concept of Health. Harvard School of Public Health Centre for Health Communication. Velde. Hospital Organization. Use of least three artifacts (such as pamphlets. Of India. 3.

International Bond Markets. Tax Treatment of Foreign Exchange Gains and Losses. Exchange Risk and Corporate International Finance. 2nd ed. Interest Rates and Currency Swaps. Shapiro. Economic Environment of International Marketing. SECTION. Adrian. Constraints on International Marketing-Fiscal and Non-fiscal Barriers. Sutton. New Issue Procedures in the Eurobond Markets. New Delhi. Boston.A History of the International Financial System-The rise and Fall of Bretton Woods. International Financial Management. Alternative Strategies for Exposure Management. International Transfer Pricing. Cross Rates. 1987. David K and Stonehill. Arthur I. Valuation and Hedging. FEMA. 1997 Buckely. 4. Alan C. Allyn and Bacon. A.. The Crash of 1994-96 and Beyond. V K. New York Institute of Finance. Non-tariff Barriers. Forward Rates. 1996 Eiteman.A Types of Foreign Exchange Markets and Transactions. NJ. SECTION. Deposit Dealing and the Term Structure of Euro-currency Rates. 2001 3. Currency Swaps. Alternative Definitions of Foreign Exchange Risk. London. Macmillan. 1995. International Portfolio Diversification.. Suggested Readings 1. Paper –III: International Marketing SECTION. 2nd ed. International Financial Management.World Bank.2001 2. Eurobond.. Prentice Hall of India. Parameters and Constraints on Exposure Management. Bhalla. SECTION. Globalisation and the Growth of Derivatives. 5. Free Trade Zones. 1995. Spread.B 59 . Technical Analysis.B Forecasting and the Image of the Future. 1978 2. UNCTAD. Anmol. International Institution. Theory and practice of Forecasting Exchange Rates-Economic Fundamentals.Prentice Hall. 3. V K. Addison-Wesley. Financial and Socio-Political Factors. Organisation of the Foreign Exchange Markets.Introduction.K.A International Marketing –Definition. New Delhi. Bhalla. Multinational Finance.H.. Euro-currency Futures and Options. California. Currency Options. 3rd ed. Trading Partners. V. Paper –II: Foreign Exchange Management SECTION. Corporate Exposure Management. 1988 Shapiro. R. Distinctions between International Trade. Organisation of the Exposure Management Function. Eurocurrency Market. Englewood Cliffs. New Delhi. Bhalla. Multinational Financial Management. Quoting Forward Rates.Z. IMF. Aliber. Features of International Bonds. Suggested Readings 1. Trading in Currency Options. 1979 5. Managing International Investment and Finance. Concept and Setting. Euro-banking and Euro-currency Centers. GATT. Customs Union. Commodity Agreements and GSP. The European Monetary System and Other Regional Artificial Currency Areas. Official and Free Market Rates. Exposure Management Techniques. Multinational Business Finance. International Financial Management. Common Markets.B Exposure Information System.C. Currency Futures. Prentice Hall Inc. New Delhi.W. Syndicated Eurocredits. Anmol. 4. International Banking and Country Risk. Pricing Option. Economic Communities.Bilateral Trade Agreements. Quoting Foreign Exchange Rates. New Instruments in International Capital Markets.GROUP F: INTERNATIONAL BUSINESS MANAGEMENT Paper –I: International Financial Markets SECTION. Marketing and Business. Anmol. Luca Cornelius Trading the Global Currency Markets.Central Banks and the Balance of Payments.

Direction and Quantum of India’s Export. 3. Quality Control and Pre-shipment. Import Licensing and other incentives. Handbook of International Business. 3. United Nations Conference on Trade and Development (UNCTAD) . International Marketing. Product Policy. New Delhi. Documentation and Logistics 1. Excise clearance of cargo. New York. International Agreements and Conferences on Sea Transport. Elements.A Introduction. Bhalla. 1988. Formation. Public Sector Trading Agencies. Letter of Credit-Export Finance.A Documentation Framework. Sak and Shaw. Delhi. Indian Shipping. 1995.Ramu International Business Environment and Management. Suggested Readings 1. Custom Clearance of Export Cargo. Processing of an Export Order. J. International Product Life Cycle. Terpstra. Where and How. World Trade Organisation (WTO). 5th ed. Commodity Boards etc. V. Machinery for Consultation. General Agreement on Tariffs and Trade (GATT). Marketing of Joint Ventures and Turnkey Projects. Bhalla. B.. Trends. Prentice Hall of India. Foreign Exchange Regulations and Formalities. 1995. International Monetary Cooperation. Strategies for Success. V.Duty draw backs.Open Account.K. 4. SECTION. Procedures and documentation for availing export incentives. and Tramps. 60 .. Prentice Hall Inc. Oriando.B. Anupam Publications. Global Marketing Management. Institutional Infrastructure for Export Promotion. and S. Anupam Publications. Regimes and regimes theory. Containerisatio. Cargo Insurance. Import and Export Policy. New Jersey. 1991 2. International Labour Organisation (ILO). Procedure and Documents. Custom Clearance of Import Cargo. Export Promotion Councils. Export Marketing. Structure. International Development Agency (IDA). New Delhi. Pricing Strategy and Distribution Strategy. Suggested Readings Paper –IV: Export-Import Procedures. Promotion Strategy. Paper –V: International Economic Organisations SECTION.India and World Trade. Insurance. Government of India Handbook of Import-Export Procedures Paras Ram Export: What.K. Structure. T. Containerisation and other developments. Bills of Exchange. Vern and Sarathy. Legal Dimensions. Delhi. Dryden Press. 5. Freight rate structure.Registration of Exporters. International Monetary Fund (IMF). Deasai. I and Murray. H.B World Bank Group-International Bank For Reconstruction and Development (IBRD). Shipment of Export Cargo. 2001. Role of Clearing and Forward Agents.J. 4. Instruments and methods of Financing Exports Including credit and collections. 1992. International set-up. Regimes.B Negotiations of Documents with Banks. Anmol. International Finance Corporation (IFC). Global Business Press. John Wiley. World Shipping. SECTION. 1991. International Business Contracts. Multilateral Investment Guarantee Agency (MIGA). Shipping and Transportation. Freight and Structure. 1988. International Marketing MixIdentification of Markets. Inspection Concept Scheme and Procedures. Delhi. SECTION. Suggested Readings 1. ECGC. International Marketing..Exim Documentation. Englewood Cliffs. International Economic Organisation and Development Diplomacy. Production and Clearance of Goods for Exports. Air Transport. Analysis and Strategy. Business Risk Coverage-Cargo. Keegan. Bhattacharya. Walter. Indian Shipping Perspectives. 2. Various Forms of International Business. Concepts of Dry Port. Onkvisit. Export Quotations. Uniform custom and practices (UCP). Dispute Settlement. International Organisations as international institutions. Warren. basic concepts. Credit and Foreign Exchange Risk Coverage. Delhi. R. Conference System. 1995. Negotiation of Documents. Anmol. Liners. Types. Instruments of Payments.

2. Paper –VI: India’s Foreign Trade Policy SECTION. 5. 61 . 1989. Import and Export Licensing System. Specific Service Institutions. Export Promotion in India: The Institutional Infrastructure. 1988. International Institutions and State Power. Delhi. 1994. V. Suggested Readings 1. 3. 1976. Multilateralism and Bilateralism in India’s International Business. Import and Export Control Orders. 8th ed. Deferred Payment System and the Role of EXIM Bank of India. problems and prospects. International Business Environment and Management. Export Oriented Unites and Export and Trading House Schemes. The Third World Against Global Liberalism.. Robert O.C. 4. Export Promotion Councils. Exchange Control in India. Bhalla. Delhi. Harvester Wheatsheaf. Sri Ram Export Marketing in India’s New Manufacturers. Blanket Permit System. 1985. Export Credit Insurance. Recent Trends in India’s foreign trade. Role of State Trading Organisations in Foreign Trade. Simai. Trade Control in India. Major Import Commodity Group.Thrust area commodities. Washington. Export Processing Zones. Hunt. Commodity Boards/Product Export Development Authorities. Major export commodities. Cambridge University Press. Infrastructure support for Export Promotion. An Analysis of Competing Paradigms. Diana Economic Theories of Development. 3. Commonwealth Pub. 4. 2. S. University of California Press. Delhi. 1989.K. United States Institute of Peace Process. Stephen D. Structural Confilict. Delhi. Directional Pattern. SECTION. Foreign Trade (Development and Regulation) Act. Essays in International Relations Theory Boulder. Mihaly The Future of Global Governance. Export Incentives.K. Common wealth Pub. 5. Keohane. 1988 Khanna. Major competitors.. S. Krasner. Bhashyam.. Hemel Hempstead. Anmol.B Import Substitution and Export Promotion Policies. University of Delhi.their trend. Structure and Equilibrium of India’s Balance of Payments. Nayyar. D. Westview. 1986 Jain. Berkley. Financial and Fiscal.A India’s Foreign Trade in the Global Context.2001. Export Performance and Export Marketing Strategies. Deepak India’s Export and Export Policies in the 1960s.

Unit X: Introduction to Project Management Software and Case Studies Introduction to MS-Project software. BPR in USA. Planning project communication. Preparation of Task-Flow network.What is BPR? Need of BPR. Paper – II: Business Process Reengineering SECTION A Unit I: Introduction to BPR .GROUP G: OPERATIONS MANAGEMENT Paper – I: Project Management SECTION A Unit I: Project Management Concepts . Competition. Unit III: Project Planning: Statement of work (SOW) and overall project goals. Unit VIII: Contracting For Project Managers .Organisation for projects. 1979. 2003. Roles and responsibilities of project team members and team leader. Ways in which a project can be terminated upon completion. Use of Project Management Information Systems (PMIS) to monitor. Scheduling resources. Van Nostrand Reinhold. Contract Terms & Conditions. Rosenau. Europe.Identifying resource requirement.Identify business process to be redesigned. The New Project Management. Different types of teams. Developing cost summaries for tracking project expenditures. Davidson Frame.Information.Analyzing project performances versus cost and schedule constraints. Work breakdown structure (WBS). Suggested Readings 1. Jossey-Bass. budgets and expenditures. Select contract types for various situations. Unit III: IT and Learning in Organizations . Project Management. Identify causes associated with project success and failure. Unit IV: Cost Estimating and Budgeting . Effort and Time estimation. Identify leadership styles of project managers. . Integration of knowledge & information. Unit IX: Risk Management Process . Study of Recent Case-Studies in project management. Harold Kerzner. either corporate or ethnic.Analyze the risk management process cycle within a company. Unit IV: Cultural Factors in Managing Process Improvement . A Managerial Approach. Contract Proposal Development. Identify sources of diversity.Define contract administration and its role in project management.Project Procurement cycle. Contract Negotiation. Course Text. 1982. Addison-Wesley. Milton D.Preparing cost estimates. that impact project team effectiveness. Project Management Institute. Managing people with multi-cultures and ethnic groups in process improvement. India. 1994. Fifth Edition. Identify the risk management process. Identify risk management activities throughout the project life cycle. SECTION B Unit VI: Project Performance Measurement and Control . evaluate. Defend the role of risk management in overall project management. 1981. Unit V: Resource Allocation . 62 . Project Management. John Wiley and Sons. Contract Administration policies and procedures. Lifelong Learning. Meredith and Mantel.Characteristics of a project Need for project management. 5.Understanding LPG. 4. 3. Roles of project managers. CPM-PERT. Techniques used to manage groups and individuals. Unit II: Project Organizational Structures and Behaviors . Developing cost forecasts to proactively control future planned expenditures.A source of knowledge. Customer.Concept of earned value performance measurement. and control planned cost and schedule performance. Quality Planning. Gantt chart. Unit VII: Project Evaluation and Termination . Cost and Technology as Drivers. Conducting periodic project performance evaluation audits. The Implementation of Project Management. Successful Project Management. J. Unit II: Process Analysis . Measure the existing process. Analyze optimal labour utilization for cost effectiveness and schedule efficiency. 2. Schedule the completion of all work elements.

Selecting the leader and team. breakpoints.Unit V: Redesigning Business Processes .Identifying key issues. 63 . technology. designing the process.

Redesigning Enterprise Processes for E-Business by El Sawy. Benefits. BPR for Engineering and Manufacturing Technology by Madsen. Strategy Unit III: Quality Improvement Techniques . Cause-Effect Diagrams.Definition of Quality. Recognition and Reward.Analysis Techniques for Quality Costs. Delmar Thomson Learning 3. Quality Function Deployment (QFD) – House of Quality. Design for six sigma.. Relationship Development. Kaizen. Total Quality Management.Benchmarking – Reasons to Benchmark. Wisnosky. Pearson Education Asia. Paper – III: Total Quality Management 64 . X-bar and R chart Correlation. Process capability. Service Quality.Dynamics of Change Management.Introduction.Introduction.The seven tools of quality.SECTION B Unit VI: Employee Incentives . 4. Changing attitudes and behaviours. Quality Auditing. Dale H. Jr. Klein Production and Operations Management Concepts. Supplier Selection. BPR Wizdom..Need for ISO 9000 and Other Quality Systems. Designing incentive schemes for employees. Control Chart Techniques. Unit IX: Trends & Techniques . Benchmarking Process. Strategic Planning. Taguchi Quality Loss Function. Implementation of Quality System. Empowerment. Unit VII: Quality Systems . QS 9000. David A. Customer Complaints. ISO 14000 – Concept. CAD/CAM. Unit X: Case study on above topics Suggested Readings 1. Quality costs . Unit II: TQM Principles . Basic concepts of Total Quality Management.Pareto Diagrams. Run Charts. New seven Management tools. SECTION B Unit VI: TQM Tools . Barriers to TQM Implementation.Besterfiled. Unit VIII: Concept of six sigma . Special Causes. Trend in Service Automation. Feeney The Reengineering Handbook: A Step-By-Step Guide to Business Transformation by Raymond L. Supplier Partnership – Partnering. Unit V: Control Charts for Variables – Definitions. Population and Sample. Improvement Needs. Unit IV: Statistical Process Control (SPC) . sourcing. ISO 9000:2000 Quality System – Elements. Total Productive Maintenance (TPM) – Concept. Unit VIII: Managing Change . FMEA – Stages of FMEA. Quality Planning. Documentation. Continuous Process Improvement – Juran Trilogy.Motivating employees. Unit X: Case Studies based on above topics. Teams. key analytical tools for implementing six sigma. 5S. Dimensions of Quality. A Practical Guide to BPR Project Management by Dennis E. Rita E. QFD Process. Managing for Quality. PDSA Cycle. 2. Principles of TQM. Unit VII: Managing Quality . Quality Statements. Understanding behaviour. et at.Customer satisfaction – Customer Perception of Quality. six sigma DMAIC process Unit IX: Quality Circles . Cause and Effect Diagrams. Control Charts for variables and attributes. Supplier Rating. advantages of six sigma.Managerial responsibility in Managing quality. Models and Behavior by Everett Adam.FMS. PHI SECTION A Unit I: Introduction to Quality Concepts . Scatter Diagrams. Role of Senior Management. Manganelli and Mark M. Quality Circles. Robotics and Robots. X-bar and S charts. Normal Curve. Performance Measures – Basic Concepts. Teams. Variation: Common vs. Ronald Ebert. 5. Requirements and Benefits. Leadership – Concepts. Customer Retention. Suggested Readings 1. Group Technology. Quality Council.. 1999. Statistical Fundamentals – Measures of central Tendency and Dispersion. Benefits. Performance Appraisal. Historical Review. (Indian reprint 2002). Deming Philosophy. Employee Involvement – Motivation.

Introduction to Quality Management. McGraw-Hill. Reorder Point Models.Introduction to Operations Management and Productivity.V. managing supply chain using SAP R/3 and Lotus Notes. SECTION A Unit I: Introduction to SCM . 1989. Rangaraj. 3. Dynamic Routing and Scheduling. D. Pearson Education (ISBN 81-297-0172-3). New Age International 1996.Building Blocks of a Supply Chain Network. Duxbury Thomson Learning. N.Nature .Introduction. Multiechelon Inventory Systems. Unit X: Case study on above topics. Irwin. Technology and Capacity. The Management and Control of Quality. Acceptance Sampling.. Unit VII: IT Enabled supply chain . Meindl. Decisions in the Supply Chain World. and N. 5. Application of quality in operation management. Supply Chain Facilities Layout. maximising shareholder value through supply chain management. N. Oxford. G. corporate profitability through supply chain management.J. Just-In-Time Systems. 3. strengthening supply chain.An integrated approach for effective management. Logistics and Supply Chain Management: Cases and Concepts.Products and Services. Analysis of Manufacturing Enterprises.a new paradigm for customer centric Organisation.A. Capacity Planning. Feigenbaum. Chopra. S. New Delhi Simchi-Levi. Unit IV: competitive advantages through supply chain management . Performance Measures. E-markets. Understanding the "internals" of industry best practice solutions. SECTION B Unit VI: Vendor Partnership in supply chain . concept of Independent Demand Inventory Management. Forecasting. and Sreenivasan. Kaminski and E.IT Enabled supply chain management strategy. James R. and P. “Total Quality Management. McGraw-Hill. distribution channel design. Business objects in SCM. SECTION A Unit I: Introduction . Unit II: Supply Chain Inventory Management . 2nd edition. Facilities Layout. 4. 2000. Raghuram. Internet Auctions. “Total Quality Management Butterworth – Hcinemann Ltd.Supplier role in integrated supply chain. Suggested Readings Paper – IV: Supply Chain Management 1. 1991. E-procurement. Operation Strategy. Narayana V. Process. (5th Edition).Economic Order Quantity Models. supply chain analysis.Lidsay. Unit V: Inventory Management . Facility Location Models. Unit VIII: Internet Technologies and Electronic Commerce in SCM .MRP . Supply Chain Management Strategy. Electronic business process optimization. 2002 (ISBN 0-324-06680-5). Modelling the Supply Chain. E-Logistics. Strategies and Case Studies. South-Western (Thomson Learning). strategic management of supply chain for reduction in inventory. P. Inventory Optimization. Shapiro. Unit IV: Human Resource .Strategic Practices of logistic management. J.S. Viswanadham.S. Unit III: Quality Management . Macmillan. 2001. Operations and Competitiveness. Oakland. Unit II: Capacity Planning . 2003. Dependent Demand Inventory Management -. Unit IX: Integrated Supply Chain . Paper – V: Operations Management 65 . Project Management. Designing and Managing the Supply Chain: Concepts. 4. 2004. 5.Use of Stochastic Models and Combinatorial Optimization in: Supply Chain Planning. Unit III: Mathematical Foundations of Supply Chain Solutions .Relation to ERP. Kluwer Academic Publishers. Planning and Operation.2. Job Design and Work Measurement.Evans & William M. optimising the supply chain. 2nd Edition. Simchi-Levi. Unit V: Logistic Management . Models for Supply Chain Decision-Making. Quality Management – Concepts and Tasks.. Operation decision making tools. 2. Statistical Process Control..

Operations Management . Unit X: Supply Chain Management . Unit X: Modelling and Simulation . Unit II: Methods of evaluation . Unit IX: Theory of Production . Resource Planning. 4. 3. Advanced Production Inventory Management Systems (APIMS). Transportation and Transshipment Models. Nigel Slack 2.by Robert S. Garmo – Engineering Economics 3. Linear Programming.Introduction to manufacturing economics.Flexible Manufacturing System.Decision making. Unit VII: Introduction to Cash flows . Unit IV: Econometrics .Production function. Case study on above topics. Fixed cost.by Klaus Bellmann Strategy Maps . Principles of econometrics. Suggested Readings 1. Replacement analysis. Long and short term consequences. CRC Press Inc. Introduction to Lean Production.N. variable cost.Unit VI: Planning and scheduling . Capital budgeting. Michael Lewis. Paolo Brandimarte & Agostino Villa.The effects of income tax on economy studies. Unit VIII: Cost Benefit Analysis . Production Planning and Control. David P. Methods of depreciation. Cost benefit analysis. SECTION B Unit VII: Lean Production . 1995 Paper – VI: Manufacturing Economics 66 .Chary SECTION A Unit I: Introduction . Cost control. “Advanced Models for Manufacturing systems Management”.Aggregate Planning.Principle of Financial and Cost Accounting.by SLACK & LEWIS. principal and use of economic analysis.Computer Integrated Manufacturing Systems (CIMS).Quantitative methods of evaluating the alternatives. Unit VIII: Modern Manufacturing Systems . Kaplan. Discounted cash flows. Operations Management .Project Scheduling. SECTION B Unit VI: Cost analysis . 5. Unit V: Financial and Cost Accounting . Unit IX: Modern Manufacturing Systems . Florida USA. Theory of cost and theory of firm.Depreciation. Interpretation and use of accounting.Supply Chain Management. Case study on above topics.Evaluation of investment alternatives. Semi variable cost analysis. Waiting Line Analysis for service improvement. Unit III: Replacement analysis .Modeling and simulation of manufacturing systems. Suggested Readings 1. Torqunin and Black – Engineering Economics 2. Norton Operations Management – Russell & Taylor Production / Operations Management – S.Analysis of cost.

Merchant Banking: An Introduction. Unit III: Financial Market Operations– Stock Exchange: Functions and Organizations. –paper I 3. Secrecy of customers' accounts. Unit II: Customers' Accounts . Amount. Joint stock company's account. Noting and Protesting. Unit IV: Collection of Cheques Liability for conversion. Agarwal. Unit III: Payment of Cheques Form of Cheque. customer's signature. Mumbai Paper I 4. Participants in Financial Markets and Financial Services: An Introduction. Date. Shares. Siwan Publications. Dwivedi et al. 1956.Introduction for opening new accounts. Indian Financial System & Commercial Banking by Shri B. Registration of Charge under Companies Act.Corporate Restructuring and Mergers and Project Financing. Unit IV: Financial Market Operations –Broking and Trading in Debt. SECTION B Unit VI: Restructuring & Merger . Advances against Guarantees. Kidwell & others. Dr. Unit VIII: Credit Rating . Macmilan India Ltd. Insolvency of the customer. SECTION B Unit VI: Bank Drafts Unit VII: Advances . Protection to the collecting Banker. Duties of Collecting Banker. Banker's Obligation to honour cheques. New Delhi –paper I 5. An introduction to documentary Credit – RupNarayan Bose. Advances to Small-scale industries. Basics of Banking IIBF.GROUP H: BANKING & FINANCIAL SERVICES MANAGEMENT Paper I – Banking In India SECTION A Unit I: Overview .Definition. Not Negotiable Crossing. Crossing. Unit V: Bills of Exchange . Unit X: Customer Service in Banks. Financial Institutions. Factoring. John Willy & Sons Paper II – Financial Services SECTION A Unit I: Overview –Financial System and Financial Markets. Unit X: New Services in Banking . Joint accounts. Accommodation Bill. Partnership accounts.Credit Cards. Financial Services by Banks and Insurance Companies. Raviramchandran. Broking and Trading in Equity. Accounts Receivable financing Advances for priority sectors—Hypothecation. Endorsements and Effect of Material Alterations. Mutual Funds. Clayton's case. Mumbai Taxmann Publications – paper I 2. Attorney's account.Definition-utility of banks – banks and economic development -types of banks with their individual functions –Role of RBI – Monetary management –business in the globalized era. Rights of a banker. Dishonour of Bills. Fixed Deposit Receipt.Venture Capital. Drawee in Case of Need. Unit V: Merchant Banking Services . Countermanding payment of cheque. IIBF.Advances against various securities. Unit VII: Asset Financing Services . Unit II: Financial Services: An Overview– Management of Risk in Financial Services and Regulatory Framework for Financial Services. Banking Law & Practices by H. Markets & money by David S. Unit IX: Allied Financial Services .Leasing and Hire Purchase and Debt. Club accounts.Housing Finance and Credit Rating. Goods. Unit VIII: Guarantees. current and fixed deposit accounts Minor's accounts. Unit IX: Balance Sheet Study. Insufficiency of funds. Parties. Issue Management. opening of savings. Calculation of Date of Maturity.C. Documentation. Securitization. Forfeiting and Bill 67 . Life Policy. Suggested Readings: 1.

FEDWIRE. Snow White Publications. 2. Kohli. Mumbai –2 Paper III – Laws and Regulations to Banking SECTION A Unit I: RBI Act. 3. S. Double Entry System s. Calculation of Bonds. Law & Practice Relating to Author: M. Delhi. 4. Unit IV: Basic Accountancy ProceduresConcepts of accountancy. Export Finance. Methods of Calculation. etc.C. CHIPS. Other Annuities. 2. International Standard Practices for Bankers Unit V: Foreign Bills. Krishnamurthi Aiyar’s law relating to Negotiable Instruments Act.D.Writing Cash Books. User’s Manual on foreign exchange Management Act. Laws pertaining to settlement of Export Bills. 1935. Consumer Protection Act 1986 as applicable to banking transactions. Prentice-Hall of India.Discounting. Account and Columnar Accounting Mechanics. Various other laws relating to Banking transactions and procedures. Transfer of funds between different places including places in foreign countries. YTM. Paper IV – Basics of Financial Accounting for Bankers SECTION A Unit I: Basics of Business Accounts.K.R. Amortization and Sinking Funds. Unit III: Basic Principles of Book-keepingDefinition & Scope and Accounting Standards. and Unit II: Capital Budgeting Discounted Cash Flow. 4. Unit X: Cyber Laws as applicable to Banks.Bank Reconciliation Statement. Bond Pricing. Snowwhite. Unit II: Clearing House for settlement between banks. Umarji. Snowwhite Financial Instruments & Services by Nalini Prava Tripathy. 3. FERA. Unit VIII: NASTRO and VASTRO accounts SWIFT. by S. Depreciation. Unit V: Subsidiary BooksMaintenance of Cash/Subsidiary Books and Ledger Record Keeping Basics. Banking Regulation Act 1949 Reserve Bank of India Act. Savaria. Universal Law Publishing Co. Different Types.R. Suggested Readings 1. by D. NI Act. Trial Balance. 5. Mahapatra. Ordinary Annuities. Revenue Recognition and Realization. Unit IV: Universal Banking. Oxford University Press Credit Appraisal. Vijay Bhaskar & B. Journalizing . Premium D iscount.Calculation of Simple Interest. Adjusting and Closing Entries. Risk Analysis & Decision Making. Historical Perspectives. Principles of Conservatism . Bank Discount. Taxmann Allied Services. Going Concern Concept. FEMA etc. Duration. Bankers relation with customers. letter of credit and Operation of UCPDC 500. 6. Payback M ethods. 5. BR Act. Enforcement of Security Interest. Beedu. Securitisation of Fimamcail Assets & Publishers: Taxmann Allied Services. Unit VII: Laws relating to NRI Accounts. Nature and purpose of Accounting. Unit IX: Know Your Customer. Need for better services.T. SECTION B Unit VI: Reconciliation of Statements. SECTION B Unit VI: Laws relating to shipment.Capital & Revenue Expenditure/Depreciation/Inventory Valuation/Bills 68 . New Delhi Practical Approach to Securitisation and Reconstruction of Financial and Enforcement of Security Management in Banks/FIs by B. Debit and Credit Concepts. CHAPS. Accounting of Standards and Its Definition and Scope. Compound Interest. Derivatives simplified: An introduction to Risk Management by P. Unit III: Laws relating to gross real Time Settlement System. Response Books Foreign Exchange management Manual by D. Core Banking Services. Accrual and Cash Basis. Suggested Readings 1.K. Account Categories. 1999 by R. Markets & Governments by Kaushik Basu & others. Net Present Value. Mukherjee. OriginAccounting Principles. Khilnani.

Mutual Funds.Concept and Methods adopted Problems and Resolution. Liabilities and Net Worth Components/Partnership Accounts. Unit III: Securities Market in India. HullPrenticce-Hall of India. project finance. 6. Unit V: Analysis for Equity Investment – II. Accounts. McGraw Hill. management & protection by Robert A. 7. Skylark Publications Quantitative Equity Portfolio Management (McGraw-Hill Library of Investment and Finance) by Ludwig B Chincarini and Daehwan Kim Investment Analysis and Portfolio Management by Frank K.Balance Sheet Structure. Finance of International Trade by Paul Cowdell et al. Portfolio Selection.Technical Analysis.2006.Organisation and Functioning of Credit Rating Agencies. Unit X: Norms of Corporate Governance in Banking .Portfolio Analysis. Regulation of Services. Skylark Publications. 4.P. Unit IV: Analysis for Equity Investment – I. Unit VII: Special Accounts – Leasing and Hire Purchase Company Accounts.Preparation of statement of accounts as per the revised norms in the globalized context. Unit II: Valuation of Securities as per the prescribed norms and the problems related to it. Accounts of NonTrading Concerns – Receipts and Payments. Accounting in a computerized environment. Unit IX: Preparation of Final Accounts – Final Accounts of Banking Companies. LIC. Futures and Other Derivatives. 4. Suggested Readings Paper V . RISK MANAGEMENT: Publishers Macmillan India Limited. ICICI and Private Sector MF’s. New Delhi – 1 –paper V Financial Risk Manual: Prospect by John Holliwell. Options. Daryaganj. securities. Strong. Submission of Returns to RBI and Government Authorities as per the Legal Provision of various Acts.S Publishers 5. Porwal and N. Methods. Unit VIII: Institutional and Managed Portfolio. A.S.Performance Evaluation of Managed Portfolios. Mishra Financial Accounting for Bankers (Edge Development Group Credit Skills) SECTION A Unit I: An Overview. Gupta & R. Forex Management and Business Strategy by Deepak Tandon.John C. Inflation Accounting in a Developing Economy: A Study of India by L. management of various risks accompanying these functions. Assets. 2. 2/10 Ansari Road. Paper VI – Bank Financial Management SECTION A Unit I: Objective of bank management . Management Accounting & Financial Management by Shri K. 69 . Unit IX: Other Institutional Managed Portfolio.(With CD) 3.raising financial resources of different types at most competitive rates. S. – Paper V Foreign exchange international finance risk management by A. Unit X: Treasury Management. Current Accounts.I. Suggested Readings 1. Treatment of Intangible like Goodwill etc. paper-V Porfolio construction.110 002. Unit VII: Capital Market Theory -Concept of capital market theory. IIBF. Loan Accounts. Gupta.V. Procedures. Thomson Asia Pte Financial Institutions Management: a risk management approach by Anthony Saunders & Matrica Millon Cornett. Reilly 8. Taxmann.k.TB..of exchange/Consignment/Joint Venture. New Delhi . 9. etc. Rajwade. Taxmann’s risk based internal audit in banks by D.Portfolio Management 1. Unit VIII: Final Accounts. UTI. 5. Academy Business Studies Credit Risk Management by Arundeepsingh and N. Partner’s Fixed Capital Accounts.Nature and Scope of Investment Decisions Components of Investment Risk. Toor. Ganesan et al. Categories. 3.. deployment of funds profitably in various avenues such as loans. Company Level Analysis.Economy and Industry Analysis. Efficient Market Hypothesis Case SECTION B Unit VI: Portfolio Theory. Pearson Education. investment Companies. 6. Portfolio Revision. 2. Mumbai.

– Paper V 3. Financial Flexibility. etc. intermediate and long-term needs. role of the central bank in liquidity management.economic cycles) Unit IV: Bank capital. RBI's policy and impact of Liquidity Adjustment Facility (LAF) Unit X: Treasury Management. 5. Tying up back stop facilities / line of credit for contingent needs.Objective of Liquidity Management . Genesis Publishers.indicators of return to shareholders. 6.Generic to Valuation.risk management . liquidity through repayments from borrowers. Value Creation and Destruction: Many Time Periods Growth-Valuation Matrix.computation of profit -various components of casts and yields and their parameters . Dividend Policy.limitations on growth (regulation .Theory and Practice.technology and other costs . Common Stock. Mumbai. Khan & Jain Finance for Managers .short. Unit II: Evolution of financial management . Collateral risk. time. interest rate theories. Exposure risk.Prasanna Chandra Financial Management. keeping expenses under control and optimizing the value to the shareholders.Concept and Practice . asset liability management. liquidity through statutory reserves. nominal and real interest rates. Unit VII: Liquidity Management . Capital Adequacy. Identification of availability of liquidity sources to match specific liquidity needs over the time horizon of short. 4. Use of other onbalance sheet and off-balance sheet instruments for liquidity.compliance with various regulations. Value Creation and Destruction: One Time Period.Harvard Business Essentials BUSINESS MASTERMINDS: WARREN BUFFETT by heller robert Financial Management.Credit Risk Definition. Sourcing liquidity from the money market and dependence on Liquidity Adjustment Facility of the Central Bank. Role of Money Market and sources of liquidity in the Indian money market. Unit V: Bank stock pricing. 2. . Recovery risk. Major areas covered under financial management including strategic planning. role of expectation in the interest rate formation.Evolution of Financial management function in banks. Fundamental Stock Valuation. intermediate and long. Third party guarantee risk. Elements of the Dividend Decision SECTION B Unit VI: Credit Risk Management . Credit Risk and its underlying risks -Default risk. factors affecting efficiency of functions. Unit III: Bank Profitability and Productivity-Analysis of Bank profits .Role of Treasury and ALCO in asset-liability management Suggested Readings 1. iii) Recognizing distinct group of liquidity sources: liquidity through fresh borrowings. ii) Recognizing distinct liquidity needs . risk management. 6th Ed. financial planning. Need for growth – inter-dependability of growth in profits and in assets growth of profits through improvement in efficiency (operating profitability and asset utilization) and through growth in assets (equity multiplier) . Developing suitable investment management strategies to synchronize with liquidity needs Unit IX: Interest rate management -Fundamental factors affecting interest rates Concept of interest.Need for Bank Capital. liquidity preferences.I M Pandey Treasury Management & Risk Management by Trivedi & Hasan. Ideal Characteristics of Bank Capital.. 70 . Determination of optimal level of liquidity Unit VIII: Dimensions of liquidity management -Structuring of timing of cash flows inflow / outflow.Theory and Practice. Financial Management.i) Liquidity management policies and plans.

organization of seed industry in India. N. methods of quality control qualitative and quantitative agrochemicals and residue analysis. Fertilizer and Irrigation. response of flowers to environmental conditions landscape gardening. Paper II: Agri-Technology Management 71 . 4. Seed Production Technology: Importance of quality seeds in agriculture. pricing agro inputs. Anaesthetic and Socio. scope of bio-fertilizers. evolution of new cultivators and production technology of ornamental plants. 3. guidelines for the use of agrochemicals. Demand and supply scenario of major agro inputs seed. loss of seed viability during storage. K. Vol. secondary nutrient sources and micronutrients formulation infrastructures for marketing and distribution of fertilizers. alternate of novel methods of pest control. use of plant sircquluors flower production.GROUP I: AGRI-BUSINESS MANAGEMENT Paper I: Agri-Input Management SECTION A Agri-Input Management: Introduction. special techniques for forcing of dehydration of flowers. and potassic fertilizers. weighing. marigold. gladiolus. seed packaging storing breeder. fertilizers. foundation and certified seeds. Concept of Agricultural Inputs. commercial cultivation of flower crops: rose. Human resource development in seed industry . role of public. Bhale Plant Compost-Manure and Agro-Chemicals Analysis : A Laboratory Manual/P. Chemicals etc Industrial Agriculture/Payman Mahasti SECTION A Management of Floriculture and Landscaping: Recent advances in floriculture industry. cleaning. bagging and handling of seeds.aesthetic newly developed towns and cities. seed laws and seed law enforcement. private and cooperative sectors. Vo. Agri Business Management/Himanshu. adulteration and legal requirements. Saravanan Seed Technology/Dhirendra Khare and Mohan S. seed trade and export potential. Bharathi. forecasting seed demands. Behera Agro Based Hand Book of Cultivation.K. raw materials needed for and principles of manufacture of nitrogen. IX/Jagdish Prasad Advances in Seed Science and Technology. cilium chrysanthemum. seed processing drying. study of fertilizer marketing systems. Umarani and T. Vanangamudi. 7. constraints in fertilizer use and emerging scenario of fertilizer use. Ritu 2. agrochemical tractor and other farm machines. Jaipur. tuberose. and methods of fertilizer recommendation for crops. Laboratory exercises will include fertilizer sampling. managing seed industry efficiently. pulses. fertilizer quality control and pricing policy. status and organisation of agrochemical industry in the Country. grading. Seeds. Encyclopaedia of Agricultural Marketing : Marketing of Farm Inputs Seed. quality evaluation. information system for agro-input marketing SECTION B Agro-Chemicals & Technology Management: Role. principles and methods of seed production of cereals. Fertilizer Technology and Management: Role of fertilizer in agri production. formulation of fertilizer mixture. environmental pollution due to fertilizers. carnation. A. treatment. national policy and programmes seed demand and supply. Natarajan. Natarajan. installation and management of seed processing plants. Suggested Readings 1. role of biological controls as plant protection methods. integrated pest management. R. I : Recent Trends in Seed Technology and Management/edited by K. principles of seed certification and certification agency.Seed storage. Plantation and Farming : With Directory of Manufacturers/Suppliers of Agricultural Equipments & Implements and Suppliers of Agricultural Fertilizer. oilseeds and miscellaneous field crops. extraction. style of gardening. 6. aster. phosphatic. Seed industry in India-present status and future prospects. 5. environment.

storage and packing of cut flowers determining optimum time harvesting of flowers for export and home use. post harvest changes in cut flowers. 72 .purification and storage of essential oils and perfumes.

financing of working capital-accruals.. provisions. Capital structure. 5. du-Pont-analysis. commercial bank. Financial Management. 2. tissue culture. Intellectual Property Rights bio-diversity concepts and social and legal implications. R. Flower Crops : Cultivation and Management/A. quality parameters. 7. operating cycle. Dhua and P.ratio analysis. capital structure theories. 73 . Cooperatives' (NCDC and other institutes) Agro-lndustries (Corporation. Das Biotechnological Strategies in Agroprocessing/edited by S. basic principles in estimating costs and benefits of investments. and Maintenance/Ronald J. short term bank finance.K. 3. NABARD. (c) investment institution: LIC.S. Construction. average rate of return. commercial paper. Biondo and Charles B. determinants of the size of working capital the composition of working capital. R. AFC. net present value.G.SECTION B Management of Biotech Industries: The course content includes agricultural needs & application of biotechnology for agricultural uses and benefits. sources of long term finance capital-equity capital and preference capital. Capital expenditure decisions. Marwaha and J. preparation of financial statementsbalance sheet. static vs.process of capital budgeting. dividend decision. receivable management and cash management and cash management. trade credit. regional rural banks. Suggested Readings 1. SIDCs. Arora Emerging Trends in Biotechnology/Irfan Ali Khan and Atiya Khanum Introduction to Landscaping : Design. Khan & Jain Economics of India Catalogue 3. cash flow statement. IDBI. inventory management. 4. growth and external funds requirements. factoring. benefit cost ratio. difficulties associated financial statement analysis. 6. objectives functions. preparations of Proforma balance sheet and income statement. public deposits. SFCs. relationship between risk and return. debenture. annual capital charge. monitoring costs and sales through variance analysis. financial total leverage. mutual funds. Bose. operating leverage.K. financial statement analysis. SECTION B Working capital. . term loans and deferred credit and hire purchase. ICICI. features of an optimal capital structure. IFCI. non banking financial companies. dynamic view of working capital. appraisal criteria -pay back period. Agri-business financing system in India -(a) Financial markets.Theory and Practice. internal rate of return. financial leverage and risk. managing working capital conservative vs.. leverage-concept of leverage. interface of financial management with other functional areas.S.G.introduction. Suggested Readings 1. 2. Maiti. regulation of bank credit. aggressive policies. funds flow statement.Theory and Practice. approach to working capital. 6th Ed. income statement. disease surveillance and diagnostics industries bioprocess engineering and quality products and productivity based industries. marketing. time series analysis common size analysis. money and capital markets (b) regional and all India financial institutions: commercial banks. Singh Economics of Floriculture/R. factors affecting capital structure. their structure. Schroeder Tissue Culture/Satish Bhan Paper III: Financial Management for Agri Business SECTION A Introduction to financial management.GIC.Prasanna Chandra Financial Management. profit analysis.K. financial forecasting -sale forecast. Desai Floriculture and Landscaping/edited by T.

6.4. Dayanandan Agricultural Credit and NABARD/Tapan Kumar Shandilya and Umesh Prasad 74 . Meenakshi Chaudhary and Rashmi Singh NABARD and Rural Transformation/N. Sharma. Somani Micro-Enterprise Promotion in Agriculture : Indian Imperatives and Global Perspective/J. C. Lalitha and R. 7.L.B. Singh.P. 5. Dictionary of Agribusiness Management/L.

bio security and hatchery sanitation. risks and insurance. transport means for domestic and global markets. advertising and selling of products and services. size and construction.N. quality control during storage & transit. maintaining chick quality -chick grading. growing and laying management. processing industry in India. dispatch. alternate production and processing technology. material handling and physical facilities. control procedures in feed manufacturing units with emphasis on inventory management. Taylor Paper V: Food Process Management 75 . job evaluation and employee appraisal in feed industry. transportation and chick delivery. 6. advertisement. extension activities. planning and production of good quality feeds. record management accounting and budgetary control. quality control system.wool. 4. Poultry and Hatchery Management: Poultry and hatchery industry. advertisement. production and processing units. handling of hatching eggs. crises management. budgetary control.source of capital. job evaluation and employee appraisal. packing. cost accounting. franchise hatcheries. industrial feeding. and environmental and legal issues. 3. packaging. improvement in products through disease control.direct sale and sale through franchisees/agents.S. equipment and physical facilities. personnel management. risk and insurance.C. sale services. 2. Shanti K. hides. selection of livestock type. preservation and storage systems for livestock products. regulations relating to the manufacture and sale of feed stuff SECTION B Veterinary advisory services. organizing and planning feed manufacturing unit with special emphasis on design of manufacturing processes. Incubation and hatching. financial management.S. role of management in poultry industry establishing a poultry and hatchery unit -location.SECTION A Present status of livestock products industry in India-dairy. 5. S. Kalla. Anita Singh.K.. housing and disease management. slaughtering and processing-plant design and operations. Malhotra Sustainable Agriculture: Status and Prospects/P. factors affecting hatchability.P. equipment. custom hatching. sexing. Sharma and Hanuman Ram Hand Book of Poultry Farming and Feed Formulations The Complete Technology Book of Dairy and Poultry Industries : With Farming and Processing Fertility and Hatchability of Chicken and Turkey Eggs/Lewis W. production of quality chicks and eggs. Management. meat. other innovative sales strategies. Pareek. marketing and distribution of animal products existing and desired. other innovative sales Suggested Readings Paper IV: Livestock Management 1. demand scenario for livestock products in le domestic and global markets. poultry. Kaushish Livestock Economy of India/P. skin. 7. accounting and management in a feed unit. extent of losses during storage and transport and ways to minimize the same. developing and evaluation of purchasing organisations system.direct sale and sale through franchisees/ agents.' budget and financial control. Livestock Feeding Strategies for Dry Regions/edited by P. Bansil and S. brooding.S. organizing and managing poultry. quality control of raw material and finished products. Pathak and S. marketing management ~ . waste management. sale and after sale services. labour relations and policy considerations regarding wages and salaries. marketing management including distribution channels. quality standards for various products. Feed Business Management: Role of management in feed manufacturing industry. Kundu Trends in Livestock Research/S. treatment of byproducts. personnel management including wages and salaries.

Agri-Input Marketing. Hafiza Ahsan. Crop Insurance in India : An Analysis 76 . Village Cooperative Credit Society. major dimensions of agro based industries. pre and post harvest management for quality and shelf life. pre-cooling. Purohit and Dushyent Gehlot. fruit processing industry. Microfinance: History of social banking. Agribusiness Risk Management. cereals SECTION B Fruit Production & Post-Harvest Management: Present status of fruit industry in India and emerging scenario. G. radiation. Suggested Readings 1. solvent extraction. tea and coffee processing. case studies on project formulation-dairy products.R. Mir. management of fruit production technology for domestic and global market. packing. storage and transportation. District Central Cooperative Bank. post harvest handling technology harvesting. packing. fruit and vegetables processing. Sudesh Jood and Umaid Singh Post Harvest Technology of Vegetables/Manoranjan Kalia Food Processing/Vikas Ahlluwalia Paper VI: Trends in Agri Business SECTION A Agriculture Development in South Asia. Company Profiles: Standard Chartered. relationship with poverty alleviation. food additive and toxicology. Regional Rural Bank. Trends in Organic Farming in India SECTION B NABARD: Establishment. Cognizant. and transportation. Qazi Nissar Ahmad. risk management. Jodhpur. Rural Research Methods. Nestle. Role of NGO’s in Agri-Business Management. technology of extrusion. 5. Food Processing and Preservation/Neelam Khetarpaul Modern Technology of Food Processing and Agro Based Industries Fruit Production : Problems and Solutions/R. Grewal.R. Emerging Issues in Agribusiness and Food Industry. Godrej Agrovet. grading. cereals milling.S. Co-operative Banks: State Cooperative Banks. major fruit growing zones. unit operations of food industry. heat processing. deteriorative factors and their control. refining and hydrogenation.SECTION A Food Technology & Processing Management: Present status of food industry in India. 7.B. Food Processing. 4. Capital and Management. Three ‘R’s of Credit. R. processing of fruits and vegetable. processing of dairy products. pulse milling. Rural Marketing. Banking and Finance. 2006 2. packaging distribution of food products. Productivity of Credit. international trade in fruits problems and prospects and global marketing of fruits. 2. Supply Chain Management. Insurance: Crop Insurance. grading. Aditya Birla Retail. Reliance. fermentation and use of preservatives. Sectoral Studies: Organized Retail. oil seeds crushing. confectionery. storage and transportation for cooling. protection of food during storage. Crop Loans .A. Operations. Contract Farming. Agri-Entrepreneurship. Beigh. incentives domestic and global trade. Resources. International Trade in Agri -Commodities. Sharma Post-Harvest Management of Horticultural Crops/edited by M. Concept of Micro-Credit. Agri-Input Supply. laws and regulation related to food industry. Procurement Management. preservation through temperature reduction. Agrobios. Suggested Readings 1. quality management in food industry-quality standards and ISO: principles of food preservation and' processing. milling-pulse. Naik and Abdul Hamid Rather Emerging Trends in Post Harvest Processing and Utilization of Plant Foods/Neelam Khetarpaul. 6. and government policy. Cattle Insurance and Life Insurance. H. Trends in Organic Farming in India/edited by S. organisational structure of agro industry. Agriculture Project Management. 3. Trends in India: Land Development Banks.M. water removal. oil industry. Commodity Futures.

A.3.S. 5. Agricultural Development in South Asia: A Comparative Study in the Green Revolution Experiences/Jasbir Singh. Bhalla Microfinance Systems : Designing Quality Financial Services for the Poor/Graham A. students have to undergo two months of internship in agribusiness or food companies.N. Hakim 4. two weeks field-stay in rural area to get hands-on experience of the sector 77 . In addition. 1997 Rural Banking and Over Dues Management/edited by A. 7. At the end of first year. 6. Wright Attacking Poverty with Microcredit/edited by Salehuddin Ahmed and M. Ranga Reddy Condition of Indian Peasantry/G.

Role of generator. Implication on Industry on Industry .HYDRO power generation . privatization and Implication. Resources of energy use pattern in different regions of the world.nuclear power plant diesel engine . strategies to control pollutants from coal based power plants pollution control methods. Indian Electricity Act. 3. Industrial Safety Act-1948. solid gas pollution. Deregulation processabroad and implications. NPT1 Publisher. fossil fuel: coal. wind hydro power bio mass fuel cell. Fluidized bed technology . thermal power plant equipment: boiler. 1910 Paper II: Electricity Industry Structure & Regulations 2. Energy Conversation act-2001. generator etc. MHD. cogeneration concept cogeneration alternative. Indian Electricity (Supply) Act . Investment decisions concerning environmental protection. Suggested Readings 1.2000 2. Electricity Bill 2001. Interface with govt. Paper III: Power Environment Interface 78 .study visit to power plant. implications.1948 Industrial safety Act .recent advance in power plant IGCC . Indian and international scenario. Introduction to Electricity industry Structure in India & abroad. consumers. SECTION A Understanding the present environment. Environmental economics SECTION B Thermal Environmental Interface: Pollutant in power plant. BLACK & VEATCH power plant eng. Combined cycle power plant. CEGB modern power station practice. Ash handling and utilization. thermal pollution . Energy resources handbook. Hydro Environment Interface: Submergence. public. distributors. Indian electricity (Supply) Act. classification of energy sources. oil gas. 5. Alternative sources of energy. Regulatory framework and acts. particulate and gaseous pollutants. Environmental concerns Greenhouse effect. loss of flora and fauna. Environmental impact assessment. quality & concentration of energy source. Deforestation .GROUP J: POWER MANAGEMENT Paper I: Energy Conversion & Power Plant Systems SECTION A Sources of energy. academic and research institutions. Resettlement and rehabilitation. turbines. steam power station based on fossil fuels. tidal & nuclear energy Solar. Global perspective and environmental guidelines. gas turbine power station. Riverine ecology. Restructuring and Reforms of Power Sector. Indian Electricity Act-1910.1948 Electricity Bill 2000 Power plant Familiarization-1. SECTION A Environment polices and regulatory framework. global trend for clean technology SECTION B Types of power station. 4. Economics of energy conservation including tax relief and other incentives Role of various institutions Suggested Readings 1. Ecological imbalance. ISO 14000. Water pollution. 3. Social impact Landscape . soil erosion. Ed. manufacturers etc. geothermal. Fuel map of India AUG. 4. regulating agencies.1948. SECTION B Role of regulatory commissions.1998.

Human resources development and safety Suggested Readings 1. latest development in metering technology. New Delhi. International and domestic financing. Economic Operation of Power Systems. Construction methods. J. Regulatory frame work and aspects of tariff setting. Publishers. 4. Suggested Readings 1. transformers and switch gear and Control equipment. Life cycle costs. Distribution of power. generators. Environment-power master plans. operations and maintenance principle. HVDC Transmission. Tariff structure.Indian and world. billing and revenue collections. Skrotzi. Arora and Domukundwar. AC Transmission. 3. 3. 2. H. Basel Hong Kong. availability based tariff. Reference Book. General layout turbines. Inventory control & maintenance. Transmission Network. McGraw Hill.A course in power plant engineering 2000. Dhanpat rai. Nigam. Energy and Environment: Carter. Bernhardt power stn. time of the day tariff. McGraw Hill company. Maintenance organization and planning. Seismic considerations. system layout. SECTION B 79 . etc. Types of contracts FIDIC conditions of contract. Engineering. Availability. G. Drandis Universal Press. Air Pollution control: Ressamo. governors gates and other mechanical equipment. history of energy pricing mechanism. Kirchmayer. New York. Customers relations and handling of grievances. Hydro and Engineering Practice Vol. 5. Energy and Environment: McGraw Hill.Wiley Eastern Ltd. 2. 4. Electric power distribution system engg. long term tariff. Hydrology. Handbook of Hydro electric Engineering P. Inc.fixed tariff. Oil pricing. Matrix publisher. Gas pricing. SECTION B Metering at various locations. 3. Equipment and Accessories.. Choice of systems for different consumers.S. Major equipments & Accessories. Paper VI: Power Pricing & Power Purchase Agreements SECTION A Present energy pricing scenario in India and world. Load forecasting and network planning. Word’s hydropower resources.I. Distribution centers as profit centers. Power Distribution Planning.Suggested Readings 1. consulting services. Leon K. Turan Goneu. Pre feasibility and studies. Reduction of power losses and left. CBS Publisher Delhi. Tata McGraw hill. Project cost control. Future development. II. environmental constraints. Protecting our Environment: McGlannan. Types of electricity. Interconnected system. Organization and economy. cost and supply analysis. Transmission Network system in India and other developed countries. Project management.Marcel Dekker. 1998. Coal Pricing. Planning and time scheduling. Paper V: Hydro Power Resources Management SECTION A Hydro power development planning. Nemchand Bros. Lee Wills. Geophysical study. Exchange of energy among Transmission Network. 2. III Ed. Optimization of distribution system for efficient & quality power supply. price and output determination. Brown. silson company Paper IV: Transmissions & Distribution of Electrical Energy SECTION A Fundamentals of transmission technology. Engineering and economy. Management and organization. basic theory of energy pricing models. pricing under various environments. Resettlement and rehabilitation SECTION B Contracting and procurement. Energy: Dolittle .

United National Development Program & Economic commission for Pacific and Asia.Financial and legal issues. Document of CERC-2000 CERC Publisher. Articles and schedules of a model PPA Definition and interpretation of terms of a model PPA. Ltd. Risk and responsibilities in a power purchase agreement. Desirable principles of power purchase agreements. Kadekoli-publisher. Drafting of a model PPA. 2.Requirements of PPA. 80 . Managerial economics by GS Gupta. Suggested Readings 1. Tata McGraw Hill publishing Co. Assessment of Tariff levels Scope of the PPA. 3. Energy pricing in India by Herry sarkar and Gopal K. Negotiating Power purchase agreements PPA.