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Introduction
Coca Cola: Coca cola is another oldest brand in Bangladesh. From the last 50 year Coca cola hasbeen marketing its products through local representatives of Bangladesh. However, now itis marketed by Abdul Monem Limited it marketed coca cola under the authority of the cocacola company, USA (trademark owner). Abdul Monem Limited is the distributor of Coca-Cola, Sprite and Fanta in Bangladesh. Soft drinks brand Coca Cola last year announced plans to start its own sales anddistribution operations in Bangladesh. The Company earlier submitted a proposal to thegovernment for setting up a manufacturing plant in the country. Coca-Cola products havebeen prepared, packaged and sold in Bangladesh for around 50 years. However, it hasbeen marketing its products through local representatives. Now the company will directlymarket its flagship products Coca-Cola, Sprite and Fanta. Coca Cola was expecting apositive response shortly to its proposal for setting up the plant jointly with the government.The operations will be launched soon in Dhaka and Rajshahi, said a statement of the company. Pepsi: PepsiCo is a world leader in convenient snacks, food and beverages with revenues of more than $39 billion and over 185,000 employees worldwide in 2009. PepsiCo has attained a leadership position as being to next to Coca Cola in a soft drink bottling. Their business profit is increasing rapidly due to a high standard of performance, marketing strategies, competitiveness, determination, commitment, and the personal and professional integrity of their people, products and business practices. Pepsi is one of the oldest soft drink beverage brands in Bangladesh since 1976 and came with the colaflavored Pepsi, the clear-flavored 7up, the orange-flavored Mirinda and later introduced the mango-flavored Slice and citrus-flavored carbonated soft drink Mountain Dew. Pepsi is manufactured by Transcom Bangladesh limited in Bangladesh. The company is the exclusive PepsiCo Franchisee for Bangladesh. Transcom Bangladesh Limited committed to delivering sustained growth in Bangladesh and move towards dominant Beverage Company, delighting & nourishing every Bangladeshi, by best meeting their everyday beverages needs & stakeholders by delivering performance with the purpose, though talented people and successful marketing strategies.
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credit terms and payment period for the stores and Restaurants. the amount of money that customers pay for the product. are maintained very securely. Mirinda. public relations. direct marketing. credit terms and payment period for the stores and Restaurants. etc. Promotion includes sales promotion. sales force. It has many nutritional values similar to Pepsi. etc. advertising. This is normal cola and another is dieting Cola. We see different advertisements of its products with many types of slogans such as “Opening happiness”. Product: The most basic marketing tool is the product which includes product design. It also includes the discounts. Coca Cola does not frequently change its taste.e. Coca Cola. Slice. Marketing mix of Pepsi in Bangladesh: Pepsi is continuously improving their marketing mix to catch a whole Bangladeshi soft drink's market. Product. Coca Cola makes sales promotion. and it includes various activities the company undertakes to make the product accessible and available to the customer. “Joy of mind” etc. channels of distribution. Fanta. Marketing mix is classified and it is called as the Four Ps. Coca Cola besides made some events such as Coke quiz to promote its products. i. direct marketing. quality. It has many nutritional values. It also includes a discounts. Promotion: Abdul Monem Limited spends about $51 million in five years to frequently advertise Coca Cola products through mass media. Price: A critical marketing tool is price. Place and Promotion. The usage of colorful posters is also used to create awareness of the products that Coca Cola offers. They make Coca Cola easy to get and available to the customer everywhere through their expert distributors channel. force selling. They also advertise its products in social networks. allowances. Pepsi enhances its price competition capability through creating bundle free offers to the restaurants and convenience stores. channels of distribution. and Mountain Dew. Their transport facilities. Price: Transcom Bangladesh Limited always tries to keep a standard price of Pepsi bottles. offers discounts in a family size bottle frequently. coverage area. It frequently changes its taste. Marketing mix of Coca Cola in Bangladesh: Coca Cola has a competitive marketing mix like other soft drink beverages has in Bangladesh. Price: Abdul Monem Limited always tries to keep a standard price of Coca Cola bottles. and packaging. public relations. It has two different cola flavor Pepsi one is normal cola and diet Pepsi. allowances. advertising. features. Place: Abdul Monem Limited has a strong distribution channel to distribute their Coca Cola. etc.See all 14 photos Pepsi vs Coca Cola Marketing Mix:About: Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives. etc. It also serves different type of beverage like 7UP. credit terms and payment period. Price. furthermore. These marketing mixes are listed below: Product: Coca Cola offers two different sweet and flavored cola in our country. In addition. . These marketing mixes are listed as below: Product: Pepsi offers different sweet and flavored cola in our country. coverage area. Some factors that decide the place are transport facilities. Promotion: Promotion is the fourth marketing mix tool which includes all the activities that the company undertakes to communicate and promote its product to the target market. It serves different type of beverage like Sprite. It also offers promotional discounts. etc. They choose standard banner and color to advertise. branding. Place: Place is another important key of the marketing mix tools. allowances.

Age is one of the most significant parts of the segmentation of Pepsi. They think about student. Pepsi as well makes some events such as Pepsi quiz to promote its products. 2L pack Pepsi in Bangladesh.. etc. They offer a competitive price range to all class of people. 1. 500ml.Place: Transcom Bangladesh Limited has a strong distribution channel to distribute Pepsi.. customer segmentation is mainly by their market demographically based on age. income and family size. 500ml. So they introduce Pepsi in different price for different the people whose income is different. 1L. public relations. In our society. Coca Cola's. Top of Form • Coca Cola . and middle class people economic condition for their pricing. channels of distribution. Every day in TV and newspaper. 1.5L and 2L pack Cola in Bangladesh. Promotion: Transcom limited frequently advertises its products through mass media. Pepsi introduces Pepsi diet for the people who are suffering from diabetic and for those who are likely to avoid sugar and for the aged people specially 40 plus. Pepsi mostly creates sales promotion.5L. So Pepsi is served into many size 250ml. So Coca Cola makes a variation in their served bottle size into many ways such as 500ml. People can easily choose a suitable pack based on their family size. we have families with different family size. Coca Cola’s behavioral segmentation has been a key to the company’s success. coverage area. by their marketing targeting. They think about student.5L. etc. Pepsi’s behavioral segmentation has been a key to the company’s success. Family size basis is also a base segmentation for Coca Cola. 1. What is your favorite drink? I like. Their transport facilities. and middle class people economic condition for their pricing. Segmentation:- Segmentation of Coca Cola: Coca Cola segments its market in a number of ways.. 2L pack. sales force. poor people. Coca cola also segment the market on the income basis by making little pack. we see different advertisements of its products with many types of slogans such as 'Pepsi khao game change kore Dao' (change the game) etc. They have an awesome price rang to all class of people. Age is one of the most significant parts of the segmentation of Coca Cola. 2L pack.. are maintained very securely. Segmentation of Pepsi: Pepsi segments its market in several ways. In addition. there are many families with different family size. Because the income of a rickshaw puller is very little so Pepsi introduces the 200ml bottle and the price of this bottle is 12taka. Pepsi mainly produces the Pepsi cola the main customer of Pepsi cola is young people whose age is 10 to 35. Pepsi also serves 250ml. 1L. The usage of colorful posters is also used to create awareness of the products that PepsiCo offers. People can easily choose a suitable pack based on their family size. Family size basis is also a base segmentation for Pepsi.. advertising. direct marketing. They also advertise its products in social networks. so anyone can easily drink Pepsi by spending 12taka. Pepsi. 1L. In our society. On income basis Pepsi also segment their market by making little pack. income and family size. 1. Coca Cola introduces Coca Cola diet for the people who are suffering from diabetic and for those who are likely to avoid sugar and for the aged people specially 40 plus.5L. They make Pepsi easy to get and available to the customer everywhere through their expert distributors. They consider the economic situation in our country. poor people. 1L. They introduce different price of containers with different size for the people whose income is different. Coca Cola mainly produces the Coca cola and the main customer of Coca cola is young people whose age is 10 to 35. Coca Cola mainly serves 500ml. mainly segment their market demographically assuming age.

They offer Coca Cola in those places where students and young people gather mostly. For this they always spend huge amounts of money to compete with Coca Cola in acquiring contracts with universities to have sold representation of their product distribution. Market segment profiles have shown that the majority of carbonated beverage drinkers of Bangladesh are youth and middle age people. they always spend huge amounts of money to compete with Pepsi in acquiring contracts with universities to have sold representation of their product distribution. Positioning of Pepsi PepsiCo main slogan is – “Generation Next!” It spends billions of dollars in trying to impress the young and nearly young with the different creative slogan in every year. Recommendation Target marketing of Coca Cola They make different values to capture this portion of market by marketing targeting. which provides the best quality and taste in an affordable price.coca cola customers are mainly teenagers and young adults between the ages of 16 to 35. Positioning statement for Pepsi To new generation.• • • Pepsi Both! Don't know! Bottom of Form See results without voting Target marketing. For this reason. Positioning statement for Coca Cola To all. coca cola has proven that. Target marketing of Pepsi The reason why Pepsi-Cola has fiercely targeted this market is because it is the largest among its users. Coca cola also made diet coke for those who are suffering from sugar problems. Coca cola plans to further creative positions that will give the product the greatest advantage in their target markets as well as the Pepsi. it is the highest selling cold drink in the whole country and above the world. its packaging attracts the young generation very much. Universities. who wants best drinks to quench their thrust. but one that will increase the . hotels. Recently. If anyone put one coca cola and one Pepsi in front of us about 65% of people choose coca cola because of its taste. What the companies should do now is employ a strategy that now only addresses its own deficiencies in an effort to grow market share. Positioning. PepsiCo plans to further create positions that will give products the greatest advantage in their target markets. they do not fiercely advertise like Pepsi does. Pepsi customers are mostly teenagers and young adults between the ages of 14 to 30. Positioning of Coca Cola The main theme of coca cola is “open happiness” coca cola spends about a billion of dollars in trying to influence the new generation and young boys and girls by giving varieties of advertisement and taste. Pepsi continually targets the Bangladeshi Schools. Their market segment profiles have shown that the majority of carbonated beverage drinkers of Bangladesh are youth and middle age people. restaurants. restaurants. coca cola is one of the best cold drinks. hotels and fast food stores. Pepsi & coca cola have been successful in generating profits in this extremely rivalries industry. Colleges. low fat in a reasonable spending. Pepsi is a cold drink which gave the best taste. colleges. Every year coca cola spends lots of dollars to make a different creative slogan for targeted people which they want to serve. . those who want the best taste in drinks. Same as the Pepsi Coca Cola also targets the Bangladeshi schools. universities. Conclusion In the end of our report about Pepsi and coca cola we can see that. However. and fast food Stores.

Recommendation to Pepsi: After analysis the STP processes of Pepsi. we can assume that the Abdul Monem Limited has to do more advertisement for capturing the market.overall size of the pie. This strategy. in the end. we can assume that the Transcom Bangladesh Limited has to do more advertisement. make a strong distribution channel. will allow Pepsi & coca cola to grow and sustain above-average returns. give more promotional offer. change their label and their packaging. and change their packaging then now they do. . give more promotional offers to the target market. Recommendation to Coca cola: After analysis the STP process of coca cola.