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Developing virtual and hybrid events for the events industry
Thursday 8th March 2012, ExCeL London

Innovate - Engage - Monetise
Learn from innovative case studies and presentations, and insightful comments from:
Richard Davies Employee Communications Europe eBay Fiona Miller Head of Conferences and Training LexisNexis Alex Whitson Head of Online Events and Video Haymarket Samantha Coates Global Head of Events Thomson Reuters Larry Cook Manager, Events and Digital Metrics IBM Edward Gamble Managing Director Policy Review TV Kate Laird Conference Manager National Autistic Society Sourabh Kothari Senior Manager, Global Virtual Events Cisco

Capitalise on the opportunity to:

• Monetise the virtual: Evaluate business models to optimise your investment in the technology • Improve your ROI through virtual events and assess • Understand platform the technologies behind setting up a virtual integrate • Discover the best way toevent a virtual element into an existing physical online audience: Uncover • Engage your content development the secret to successful
Brought to you by: In association with: Media partners:

Developing virtual and hybrid events for
Develop a dynamic virtual strategy to engage your customer, drive revenue and meet your marketing objectives

Thursday 8th March 2012
08:30 Registration and refreshments 09:00 Opening remarks from the Chair 09:05 Digital and hybrid events: Understanding how they work and making them work for your organisation Assessing current trends and predicting the future for virtual and hybrid events Event formats and options to consider for digital and live events: From webcasting to webinars to virtual and hybrid events Setting objectives when launching a virtual or hybrid event Avoiding common mistakes when planning virtual and hybrid events Understanding your audience and your content value to help you select the best digital platform Identifying the roles, skills and experience you need to make a virtual or hybrid event work Case study examples and key learnings

• •

Do you have a digital events strategy? How are you expanding and engaging your audience through virtual platforms?

Whether you need the knowledge to set up a virtual element for your business or you have some experience but need to learn about other successful marketing and engagement strategies, this is the event for you. This crucial industry conference will pinpoint opportunities to integrate virtual into your business and ensure you have the up-to-date technical and marketing know-how to capitalise on them.

Top 6 reasons to attend:

• • • • • • •

1 2 3 4 5 6

Ruud Janssen, Founder – President, TNOC | The New Objective Collective

Learn about pioneering digital strategies from in-depth case studies Hear how to monetise webinars: What is the best model and how has it worked for LexisNexis? Determine the most cost efficient way to turn your event into a hybrid event Understand how you set up a virtual element and choose the right technology for your organisation Network with key professionals in the meetings and events industry and find out what your competitors will be prioritising over the next year Use the panel discussions, the networking breaks and the Q&A sessions to get the answers you need to develop and enhance your virtual strategy

09:35 IBM Virtual Event Center Implementing a virtual event platform to facilitate virtual and hybrid digital experiences on a global scale Uncover secrets to reducing time and costs while improving the user experience Gain insights into the successes and challenges of managing this complex environment: What are customers saying about the platform and virtual events? Learn from virtual event best practices Looking to the future: What’s ahead for both IBM and the industry?


• • • • •

Larry Cook, Manager, Events and Digital Metrics, IBM

10:00 eBay’s European Team Brief Engaging the employee through virtual and interactive technology Using roving reporters to encourage participation Ensuring audience engagement through high quality content Assessing the impact ‘virtual’ has had on eBay’s business

• • • •

Richard Davies, Employee Communications Europe, eBay

Book before 13 January 2012 and SAVE £100!

10:25 Morning refreshments and networking 11: 00 Integrating a virtual environment into your business model How does the virtual sit with the reality, is it better to merge the two or have a standalone virtual event? Outlining different cost models for implementing a virtual element Assessing the impact on attendance and revenue of physical events Do sponsors get value? What are the biggest mistakes that are made when adding virtual? How is virtual impacting your business? Will all events need to have a virtual element in the future to survive?

A must-attend event for:
Heads, directors and managers of:

• • • • • • • • • • • •

Conferences and Conference production Marketing Event management and production Associations Corporations Charities Publishing and events companies Pure play conference companies Marketing agencies Public sector Virtual technology providers Social media technology providers

From organisations including:

• • • • • • •

Nigel Clear, Commercial Director, Elsevier Kate Laird, Conference Manager, National Autistic Society Samantha Coates, Global Head of Events, Thomson Reuters

EARLY BIRD RATE Book before 13 January 2012 and SAVE £100!

the events industry
11:40 Cisco’s virtual events: Internal, external, global Learn how Cisco engages global audiences for virtual events of every kind Remove the physical/virtual barrier using hybrid best practices from Cisco Live Unite and excite your global sales force with inside tips from the Global Sales Experience (GSX) Learn how Cisco delivers custom virtual event solutions to top-tier clients with the Advanced Services team Engage thousands of customers globally without a “virtual platform” with your company website

Brought to you by:

In association with:

16:15 JISC Conference: Evolving into a hybrid event and engaging the online audience Sharing the JISC conference journey to a hybrid event model Strategies for converting remote online followers to active online participants Engaging the online audience no matter what your budget

• • • • •



• • • • • • • • • • • •

Grace Owen, Communications Co-ordinator, Joint Information Systems Committee

Sourabh Kothari, Senior Manager, Global Virtual Events Cisco

12:10 Understanding the technologies behind making virtual events work Assessing the range of technologies available to deliver virtual events Understanding all the different options on streaming, content capture and online networking Deconstructing logistics -how you set it up – what software is needed? -what infrastructure should already be in place? Making the right choice for your event and your business Technology and cost – limitations and advantages What initial investment do you need to set up a virtual element to your business? How efficient is the technology – is it reliable? What are the security options behind protecting content?

16:40 Developing compelling content for a virtual environment Providing specialised, niche, value rich content to drive online attendance Delivering added value through ancillary content including whitepapers and videos Making content fun, interactive and interesting
Alex Whitson, Head of Online Events and Video, Haymarket


• • • • • • • •

Richard O’Connor, Group Client Solutions Director, UBM Sourabh Kothari, Senior Manager, Global Virtual Events,Cisco Mark Saxby, Sales and Marketing Director, Universal WorldEvents

17:05 Where do virtual events fit in the marketing mix? What investment in marketing strategies is needed to make virtual events work? Consolidating connections between on and offline marketing –how do direct marketing campaigns and social media campaigns integrate? Highlighting the most effective methods to market a virtual/ hybrid event and encourage virtual visitors Using social media, videos and games to drive attendance Highlighting the importance of building 365 marketplaces and communities for clients and suppliers Ensuring you have something that is not available or practical on this level or scale through any other environment
David Preston, Managing Director, Event Network

12.50 Networking lunch and opportunity to visit international confex

17:35 Closing remarks from the Chair 17:40 Close of conference
© UBM 2012. This programme may change due to unforeseen circumstances. UBMi reserves the right to alter the venue and/or speakers.

14:30 Monetising webinars Outlining the strategy and objectives set for the LexisNexis webinar business Adjusting the business model to facilitate webinars -new team -new marketing strategy -new timelines -new pricing models Sharing profitability and ROI data Highlighting the key criteria for a successful webinar business


• • • • • •

Sponsorship and exhibition opportunities
Are you a leading provider in this market? Developing Virtual and Hybrid Events for the Events Industry will provide you with unparalleled access to a targeted group of events professionals who are interested in virtual and hybrid events. Make sure your company is positioned at the forefront of change and innovation in this sector. Benefit from the opportunity to:

Fiona Miller, Head of Conferences and Training, LexisNexis

14:55 Generating significant revenue from virtual event content What opportunities are available to enhance the revenue of existing events and products through virtual platforms? Leveraging digital assets through mining content: using videos, recorded webinars, transcripts from discussions
Edward Gamble, Managing Director, Policy Review TV

• Influence key decision-makers through presentations, • •
networking or literature distribution


15:20 SustainabilityNow: Generating sponsorship revenue for a virtual event Successfully selling sponsorship and exhibition stands - how do you educate and sell sponsorship for a virtual event? Strategies to overcome the barriers Highlighting key benefits to the sponsor Making it work in a challenging market

• • • •

• Target decision-makers with information about your
product, service or message

Build brand recognition and align your organisation with examples of best practice in virtual events

Martin Hurn, Group Head of Sales, Client Solutions, UBM

• Generate new sales leads for rapid ROI

Learn directly from your clients about the challenges they face

15:45 Afternoon refreshments

For more information on tailored sponsorship and exhibition packages: Contact Vicky Windsor on: +44 (0)20 7955 3921 or email

Developing virtual and hybrid events for the events industry
Thursday 8th March 2012, ExCeL London

Early Bird Rate Book before and including 13 January 2012 Standard Rate Book after 13 January 2012
Please register delegate(s) @ £299 + VAT @ 20% = £358.80 SAVE £100

Customer code: WEB

Online: Fax: Email: Please register delegate(s) @ £399 + VAT @ 20% = £478.80 Post: +44 (0) 20 7955 3949 UBM Conferences, Ludgate House, 245 Blackfriars Road, London, SE1 9UY, UK

Telephone enquiries: +44 (0) 20 7921 8039

For information on booking a team of 3 or more people, please email or contact +44 (0) 20 7921 8039


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Title Company Name Job Title Address Tel Fax Email Department First Name Surname

By providing your email address you consent to being contacted by email for direct marketing purposes by UBM Information Ltd



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1. The Conference is organised by UBM Information Limited (the “Organiser”), whose office is at Ludgate House, 245 Blackfriars Road, London SE1 9UY. 2. You apply for a ticket to the Conference by completing this Order Form. The Organiser may at its absolute discretion accept or refuse your application. A binding contract will be formed only when the Organiser provides you with its written acceptance of your application. 3. By purchasing a ticket to the Conference, you agree to: comply with any joining instructions in respect of the Conference; and comply with the health and safety provisions and other rules put in place by the Conference venue. 4. The Organiser reserves the right, due to unforeseen circumstances, to alter the: content; location; timetable; speakers; venue; and/or other technical or administrative details in respect of the Conference. The Organiser will endeavour to provide you with notice of any such alterations. 5. You may transfer your ticket to another individual within the same company or group of companies PROVIDED that the recipient of the ticket would have been eligible to purchase the ticket at the price that you paid for it. 6. Cancellations must be made in writing to up to 28 working days before the event and will be subject to an administration charge of £120. We regret that no refunds will be made for registrations cancelled after this time and the full registration fee will be payable. Substitutions may be made at any time. 7. If you fail to provide us with written notice which is acknowledged by the Organiser in accordance with section 6, you will be required to pay the full cost of your ticket. If you have already paid for your ticket, no refund will be given. 8. The Organiser’s liability for any losses you may suffer as a result of us breaching these terms and conditions or for any breach of any statutory duty or negligence or otherwise is strictly limited to the total purchase price of the Conference ticket or (if liability occurs in respect of more than one ticket) those relevant Conference tickets. 9. To the maximum extent permitted by law, neither the Organiser nor any of its directors, employees or other representatives will be liable for any of the following losses or damage (howsoever arising and whether such losses were foreseeable or not): loss of profit; loss of revenue; loss of business or opportunity; loss of reputation or goodwill; and/or any indirect, consequential or special loss; whether arising in connection with the Conference or the provision of our services to you. 10. Nothing in these terms and conditions shall exclude the Organiser’s liability for (i) death or personal injury as a result of its negligence; (ii) fraud or fraudulent misrepresentation; or (iii) any liability that cannot be limited or excluded by law. 11. These terms and conditions and any dispute or claim arising out of or in connection with them or their subject matter, shall be subject to English law and the exclusive jurisdiction of the English courts. 12. All bookings made within 30 days of the conference must be paid by credit card only. It may be necessary due to unforeseen circumstances to alter the content, timing, speakers or venue.This contract is subject to English law. Substitutions for free places must be approved by UBM Information Limited. DATA PROTECTION: By entering your details in the fields above, you agree to allow UBM Information Ltd and companies associated with the event to contact you (by mail, telephone, or fax) regarding relevant products or services provided. If at any time you no longer wish to: i) receive anything from UBM Information Ltd or ii) have your data made available to carefully selected 3rd parties please write to the Data Protection Co-ordinator, UBM Information Ltd, EL15, FREEPOST LON 15637, TONBRIDGE, TN9 1BR, phone +44 (0)20 7921 8039 or email quoting FDSS VAT number: (GB) 238623356

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