INDUSTRY PROFILE

Apparel Retail in Saudi Arabia
Reference Code: 0194-2005 Publication Date: June 2010

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Saudi Arabia - Apparel Retail
© Datamonitor. This profile is a licensed product and is not to be photocopied

0194 - 2005 - 2009 Page 1

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY
Market value
The Saudi Arabian apparel retail industry grew by 5.8% in 2009 to reach a value of $8.3 billion.

Market value forecast
In 2014, the Saudi Arabian apparel retail industry is forecast to have a value of $11.1 billion, an increase of 33.7% since 2009.

Market segmentation I
Womenswear is the largest segment of the apparel retail industry in Saudi Arabia, accounting for 44.8% of the industry's total value.

Market rivalry
With an industry performance showing quite a healthy growth rate despite the crisis and virtually no switching costs for the customers together with huge product differentiation the apparel industry is characterized by no more than moderate rivalry level.

Saudi Arabia - Apparel Retail
© Datamonitor. This profile is a licensed product and is not to be photocopied

0194 - 2005 - 2009 Page 2

Al-Sawani Group MARKET FORECASTS Market value forecast MACROECONOMIC INDICATORS APPENDIX Methodology Disclaimer ABOUT DATAMONITOR Premium Reports Summary Reports Datamonitor consulting 2 6 6 7 8 9 10 11 11 13 14 15 16 17 18 18 19 20 21 21 22 24 24 25 26 26 26 26 Saudi Arabia .2005 .Apparel Retail © Datamonitor.CONTENTS TABLE OF CONTENTS EXECUTIVE SUMMARY MARKET OVERVIEW Market definition Research highlights Market analysis MARKET VALUE MARKET SEGMENTATION I FIVE FORCES ANALYSIS Summary Buyer power Supplier power New entrants Substitutes Rivalry LEADING COMPANIES Fawaz Alhokair Group Anwal United Trading Co. This profile is a licensed product and is not to be photocopied 0194 .2009 Page 3 .

Apparel Retail © Datamonitor.CONTENTS LIST OF TABLES Table 1: Table 2: Table 3: Table 4: Table 5: Table 6: Table 7: Table 8: Table 9: Table 10: Table 11: Table 12: Saudi Arabia apparel retail industry value: $ billion. $ billion). 2005–09 9 10 18 19 20 21 22 22 22 23 23 23 Saudi Arabia .: key facts Al-Sawani Group: key facts Saudi Arabia apparel retail industry value forecast: $ billion. 2009–14 Saudi Arabia size of population (million). $ billion). 2005–09 Saudi Arabia GDP (current prices.2009 Page 4 .2005 . 2005–09(e) Saudi Arabia apparel retail industry segmentation I:% share. 2005–09 Saudi Arabia consumer price index (absolute). This profile is a licensed product and is not to be photocopied 0194 . 2005–09 Saudi Arabia GDP (constant 2000 prices. 2005–09 Saudi Arabia inflation. 2005–09 Saudi Arabia exchange rate. 2009(e) Fawaz Alhokair Group: key facts Anwal United Trading Co. by value.

2005 . 2005–09(e) Saudi Arabia apparel retail industry segmentation I:% share. This profile is a licensed product and is not to be photocopied 0194 . 2009–14 9 10 11 13 14 15 Figure 7: 16 17 21 Figure 8: Figure 9: Saudi Arabia . 2009 Saudi Arabia apparel retail industry value forecast: $ billion. 2009 Drivers of buyer power in the apparel retail industry in Saudi Arabia. 2009 Factors influencing the threat of substitutes in the apparel retail industry in Saudi Arabia.CONTENTS LIST OF FIGURES Figure 1: Figure 2: Figure 3: Figure 4: Figure 5: Figure 6: Saudi Arabia apparel retail industry value: $ billion. 2009 Drivers of supplier power in the apparel retail industry in Saudi Arabia.2009 Page 5 . by value. 2009 Factors influencing the likelihood of new entrants in the apparel retail industry in Saudi Arabia. 2009 Drivers of degree of rivalry in the apparel retail industry in Saudi Arabia.Apparel Retail © Datamonitor. 2009(e) Forces driving competition in the apparel retail industry in Saudi Arabia.

Sweden. The childrenswear market includes baby clothing. the Netherlands. China. formalwear. casual wear.2005 . girls essentials. Norway. Saudi Arabia . France. essentials.Apparel Retail © Datamonitor. Western Europe comprises Belgium. Chile. essentials. the global market consists of North America. Asia-Pacific comprises Australia. Romania. boys formalwear. The industry value is calculated at retail selling price (RSP). girls outerwear and toddler clothing. and includes all taxes and levies. Eastern Europe comprises the Czech Republic. boys essentials. For the purposes of this report. and Ukraine. All currency conversions used in this report have been calculated at constant 2009 annual average exchange rates. Italy. boys casual wear. Japan. and the United States. boys activewear. North America consists of Canada. Western Europe. boys outerwear. and Asia-Pacific. The menswear market includes men’s activewear. and Taiwan. The womenswear market includes women's activewear. Hungary. Russia.2009 Page 6 . Colombia. and Venezuela. Brazil. Denmark. girls formalwear-occasion. South America comprises Argentina. formalwear-occasion and outerwear. girls activewear. girls casual wear. formalwear. This profile is a licensed product and is not to be photocopied 0194 . boys formalwear-occasion. Singapore. womenswear and childrenswear. Eastern Europe. Poland. South Korea. casual wear. and the United Kingdom. Mexico. South America.MARKET OVERVIEW MARKET OVERVIEW Market definition The apparel retail industry consists of the sale of all menswear. Spain. Germany. India. formalwear-occasion and outerwear.

7 billion. Saudi Arabia .8% of the industry's overall value.2009 Page 7 . which is expected to drive the industry to a value of $11.Apparel Retail © Datamonitor.MARKET OVERVIEW Research highlights The Saudi Arabian apparel retail industry had a total revenue of $8. The performance of the industry is forecast to decelerate.2005 . This profile is a licensed product and is not to be photocopied 0194 . The womenswear segment was the industry's most lucrative in 2009.3 billion in 2009. representing a compound annual growth rate (CAGR) of 6.8% for the period spanning 2005-2009.1 billion by the end of 2014. equivalent to 44. with a total revenue of $3. with an anticipated CAGR of 6.1% for the fiveyear period 2009-2014.

6% respectively. This profile is a licensed product and is not to be photocopied 0194 .1% for the fiveyear period 2009-2014.7 billion. after which decelerated rates of growth are forecast.2005 . Mildly accelerated growth is expected in 2010 and will continue until 2012. which is expected to drive the industry to a value of $11.MARKET OVERVIEW Market analysis The Saudi Arabian apparel retail industry has posted decelerating rates of growth over recent years.4% respectively. In comparison.3 billion in 2009. with an anticipated CAGR of 6.1billion in 2014. to reach respective values of $11.3% of the industry's aggregate value.1% and 3. equating to 32. representing a compound annual growth rate (CAGR) of 6. over the same period. the Egyptian and Israeli industries grew with CAGRs of 6.6 billion and $2.2009 Page 8 .8% of the industry's overall value.7 billion in 2009. with a total revenue of $3.1 billion by the end of 2014.7 billion and $1.Apparel Retail © Datamonitor. The menswear segment contributed revenues of $2. The womenswear segment was the industry's most lucrative in 2009. Comparatively. to reach respective values of $8. Saudi Arabia . the Egyptian and Israeli industries will grow with CAGRs of 6.7% and 1. The performance of the industry is forecast to decelerate. The Saudi Arabian apparel retail industry had a total revenue of $8.8 billion in 2009. over the same period.8% for the period spanning 2005-2009. equivalent to 44.

2005 .3 5.4 6. 2005–09(e) $ billion 6.0 5. This profile is a licensed product and is not to be photocopied 0194 .9 5.8% in 2009 to reach a value of $8.8% DATAMONITOR Figure 1: Saudi Arabia apparel retail industry value: $ billion.8 6.8 29.1 € billion 4. 2005–09(e) Source: Datamonitor DATAMONITOR Saudi Arabia .3 billion.8%.7 27. The compound annual growth rate of the industry in the period 2005–09 was 6.Apparel Retail © Datamonitor.9 % Growth 7.9 25.8 7.6 4.MARKET VALUE MARKET VALUE The Saudi Arabian apparel retail industry grew by 5.8 8.2009 Page 9 .2 8.1 6.3 SAR billion 23.4 31.6 5.4 7. Table 1: Year 2005 2006 2007 2008 2009(e) CAGR: 2005–09 Source: Datamonitor Saudi Arabia apparel retail industry value: $ billion.

2009(e) Source: Datamonitor DATAMONITOR Saudi Arabia . accounting for 44.0% 100% DATAMONITOR Figure 2: Saudi Arabia apparel retail industry segmentation I:% share.2005 . Table 2: Category Womenswear Menswear Childrenswear Total Source: Datamonitor Saudi Arabia apparel retail industry segmentation I:% share. by value. 2009(e) % Share 44.Apparel Retail © Datamonitor.3% 23.8% 32.MARKET SEGMENTATION I MARKET SEGMENTATION I Womenswear is the largest segment of the apparel retail industry in Saudi Arabia. by value. This profile is a licensed product and is not to be photocopied 0194 .3% of the industry.2009 Page 10 . The menswear segment accounts for a further 32.8% of the industry's total value.

Key suppliers in this industry are clothing manufacturers and wholesalers.FIVE FORCES ANALYSIS FIVE FORCES ANALYSIS The apparel retail market will be analyzed taking retailers as players. vast product differentiation and is characterized by great pace of demand change coupled with rather long and inflexible supply processes. This profile is a licensed product and is not to be photocopied 0194 . Where brand loyalty exists. The products are determined by designers. The apparel industry in Saudi Arabia is of great importance to the economy in terms of trade.2009 Page 11 . Summary Figure 3: Forces driving competition in the apparel retail industry in Saudi Arabia. and clothing manufacturers and wholesalers as the key suppliers.Apparel Retail © Datamonitor. There is a growing demand for discount apparel retail with such stores providing low cost prolific-output fashion. it is more likely to be to the designer than the retailer. This particular industry has short product life cycles. although this is usually towards the top end of the industry.2005 . is unpredictable. employment. by its very nature. The key buyers will be taken as individual consumers. Fashion. investment and revenue. with retailers able to source from both. sub-cultures and creative industries and are subject to sharp and unpredictable changes. The retail clothing is essential to consumers who are in great majority individuals. Saudi Arabia . 2009 Source: Datamonitor DATAMONITOR With an industry performance showing quite a healthy growth rate despite the crisis and virtually no switching costs for the customers together with huge product differentiation the apparel industry is characterized by no more than moderate rivalry level.

This profile is a licensed product and is not to be photocopied 0194 . Saudi Arabia .2009 Page 12 .FIVE FORCES ANALYSIS Although clothing manufacturing remains a significant part of total manufacturing in certain developed economies the ability of retailers in a given country to source from foreign manufacturers means that the effective supplier fragmentation is made greater.Apparel Retail © Datamonitor. The apparel retail industry is still fragmented.2005 . in spite of the ongoing consolidation process and there is room for large numbers of smaller players.

increasingly there is growing demand for discount apparel retail with stores providing. However. thereby differentiating themselves and weakening buyer power. such as home-made clothing. Retailers can differentiate themselves quite strongly through the styles of clothing that they offer. Although there are other possible sources of apparel. Saudi Arabia . This can offer a competitive advantage to those retailers that can source fashionable merchandise quickly. As products in this industry are determined by designers or subcultures are subject to sharp and unpredictable changes. This fragments consumers as style is an abstract concept that defines individuals. means that they are obliged to offer buyers what they want.FIVE FORCES ANALYSIS Buyer power Figure 4: Drivers of buyer power in the apparel retail industry in Saudi Arabia. Here.2005 . although this is usually towards the top end of the industry. However. and switching costs are low. making it impossible for them to integrate forwards. and may be used as an expression of personality and therefore it is highly individualized. to an extent. buyers have negligible switching costs and. selling clothes as cheaply as possible from their own suppliers. further strengthening buyer power.2009 Page 13 . low-cost mass consumer apparel.Apparel Retail © Datamonitor. Overall buyer power is assessed as moderate. further weakening buyer power. This profile is a licensed product and is not to be photocopied 0194 . which further weakens buyer power. strengthening buyer power to an extant. and compete intensely on price. 2009 Source: Datamonitor DATAMONITOR Virtually all buyers are individual consumers and this fact weakens buyer negotiation power. generally the demographic and psychological significance of retail garments is highly important to consumers. The position of retailers at the end of the value chain. the retailers’ strategy is to recognize the price sensitivity of their target customer segment. where brand loyalty exists. Here brand loyalty is associated with the retailer. it is more likely to be the designer than the retailer.

2005 . Suppliers are further weakened by their lack of diversity. there is moderate supplier power in this industry.Apparel Retail © Datamonitor.) Switching costs for retailers are not very high: they include the risk that choosing a low-cost supplier involves a more extended supply chain that may not be able to cope with sudden changes in demand in an industry susceptible to changes in fashion. The wholesale and clothing manufacturing sectors are fairly fragmented.FIVE FORCES ANALYSIS Supplier power Figure 5: Drivers of supplier power in the apparel retail industry in Saudi Arabia. with retailers able to source from both. supplier power in the Saudi industry is decreased through competition from manufacturers in low-wage regions. This profile is a licensed product and is not to be photocopied 0194 .2009 Page 14 . Overall. Saudi Arabia . most notably China. (Apparel manufacturing is almost always labor intensive. Although clothing manufacturing remains a significant part of total manufacturing economies the ability of retailers to source from foreign manufacturers means that the effective supplier fragmentation is made greater. 2009 Source: Datamonitor DATAMONITOR Key suppliers in this industry are clothing manufacturers and wholesalers. As international trade liberalizes. due to the difficulty of automating processes such as the sewing of garments. which makes the apparel retail industry highly important to their business.

Saudi Arabian apparel industry is heavily reliant on imports especially when it comes to fabric.2009 Page 15 . These imports come from all over the world depending on price range and quality. Saudi Arabia .FIVE FORCES ANALYSIS New entrants Figure 6: Factors influencing the likelihood of new entrants in the apparel retail industry in Saudi Arabia.Apparel Retail © Datamonitor. accessories and ready-made Western style clothes. Overall there is a strong likelihood of significant new entrants into the Saudi apparel retail market. Growth of this sector is evidenced by the growth of fashion retailers. 2009 Source: Datamonitor DATAMONITOR The Saudi apparel retail industry is rated as one of the high-growth markets in the Arab region. Apparel retail within the Kingdom is dominated by the womenswear and menswear segments with business growing rapidly year on year as the Kingdom’s people became more fashion-oriented.2005 . The growth in the sector is attributed to high young population and increasing purchasing power in the backdrop of recent economic boom. cloth. This profile is a licensed product and is not to be photocopied 0194 .

Apparel Retail © Datamonitor. This makes some alternatives less beneficial from the buyers’ perspective. Home-made and custom-made (couture) clothing are also niche alternatives to retail of ready-made clothes.2005 . which is facilitated by the growth of online sales. Substitutes for apparel retail include buying directly from manufacturers. it also acts as a signifier of socio-economic class and a way of displaying individual identity. Counterfeit clothing can be a significant threat to revenues in some countries. 2009 Source: Datamonitor DATAMONITOR Clothing has more functions than just keeping the wearer warm: for example. This profile is a licensed product and is not to be photocopied 0194 . Overall the threat of substitutes to the apparel retail industry is assessed as weak Saudi Arabia . Most consumers obtain clothes from apparel retailers and they are typically offered a diverse range of products that allows them to fulfill these various needs.FIVE FORCES ANALYSIS Substitutes Figure 7: Factors influencing the threat of substitutes in the apparel retail industry in Saudi Arabia.2009 Page 16 .

The lower end of the market is characterized by imports from the Far East and South East Asia. and the degree is accessed as moderate overall. Saudi Arabia . This profile is a licensed product and is not to be photocopied 0194 . The market is segmented between the highend branded sector.Apparel Retail © Datamonitor.2009 Page 17 . Cultural norms dictate that traditional dress which is still commonplace differentiate market players more so than in the Western world and allows for smaller domestic players to have a fair share in the market. The industry growth over last years eases the rivalry further. some of which are styles copied from European and American brand names.2005 . the mid-market branded sector and the lower-priced market. The high-end and midmarket sectors of the apparel market are dominated by imports from Europe and the United States. childrenswear and menswear. 2009 Source: Datamonitor DATAMONITOR The Saudi apparel retail industry is segmented into womenswear.FIVE FORCES ANALYSIS Rivalry Figure 8: Drivers of degree of rivalry in the apparel retail industry in Saudi Arabia. The womenswear segment alongside menswear is more developed whereas childrenswear segment represents the smallest segment of the apparel retail market.

Key Metrics Full financial information is unavailable but the company reported turnover of SAR 1. Saudi Arabia . diversified company with significant interests in retail and real estate. The company was founded in 1989 and is headquartered in Riyadh.8 million) for the financial year ending March 2009. the company also operates 750 fashion stores across the Kingdom of Saudi Arabia and is the market leader in women’s and kids wear.Apparel Retail © Datamonitor. 11411 Saudi Arabia 966 1 435 0000 966 1 435 7268 www.fawazalhokair. Box 359 Riyadh.com March ALHOKAIR Saudi Arabia DATAMONITOR Head office: Telephone: Fax: Website: Financial year-end: Ticker: Stock exchange: Source: company website Fawaz Alhokair group is a large.LEADING COMPANIES LEADING COMPANIES Fawaz Alhokair Group Table 3: Fawaz Alhokair Group: key facts P. This profile is a licensed product and is not to be photocopied 0194 .2005 . which equates to five million square feet of real estate.899 million (about US$505. The company also operates 150 food outlets throughout the kingdom.O. In addition to this. Saudi Arabia.2009 Page 18 .9 million) and net income of SAR 202 million (approximately US$53. The company currently owns and operates 11 malls across the Kingdom of Saudi Arabia.

Jacadi and Migaino and Bottega Verde. was established in the late eighties and was converted to a limited company in 2001. shoes and accessories markets. 9th Floor. P. Today. Table 4: Head office: Telephone: Fax: Website: Source: company website Anwal United Trading Co.LEADING COMPANIES Anwal United Trading Co.biz DATAMONITOR Anwal United Trading Co. Box 29303 Kingdom of Saudi Arabia Riyadh 11457 966 1 2013000 966 1 2012855 www. but is also commanding a share of the cosmetics. as well as seven abroad and is looking to expand further.2009 Page 19 . The company operates 125 stores across the Kingdom of Saudi Arabia. Key Metrics There is no financial information available Saudi Arabia .O. The company employs around 550 staff and is headquartered in Riyadh. The company specializes in women’s’ and kids’ clothing.anwal. it is a major player in Saudi Arabia’s apparel retail market.2005 . The company has secured the franchise of several renowned brands such as Etam.: key facts Almass Center. This profile is a licensed product and is not to be photocopied 0194 .Apparel Retail © Datamonitor.

Apparel Retail © Datamonitor. operating more than 500 stores.LEADING COMPANIES Al-Sawani Group Table 5: Head office: Telephone: Fax: Website: Source: company website Al-Sawani Group: key facts PO Box 9411.2005 . accessories and home wares. Saudi Arabia . To cope with such a geographical spread. Al-Sawani Group is currently present in 13 countries across the Middle East and in Africa. This profile is a licensed product and is not to be photocopied 0194 . Jeddah 21413. The company specializes in the retail of fashion.2009 Page 20 . Al Sawani Group is not required to publish its financial results. Kingdom of Saudi Arabia 966 2 691 2612 966 2 691 1320 www.com DATAMONITOR Al-Sawani group was founded in 1977 and began to open department stores across the Kingdom of Saudi Arabia.al-sawani. the distribution network is supported by three regional warehouses. Key Metrics As a privately owned company.

6 41.0 10.8% 5.6 8. The compound annual growth rate of the industry in the period 2009–14 is predicted to be 6.0 35.1 SAR billion 31. 2009–14 Source: Datamonitor DATAMONITOR Saudi Arabia . 2009–14 $ billion 8.6% 5. the Saudi Arabian apparel retail industry is forecast to have a value of $11.6 11.6% 6.Apparel Retail © Datamonitor.0 % Growth 5.7 7.1%. Table 6: Year 2009 2010 2011 2012 2013 2014 CAGR: 2009–14 Source: Datamonitor Saudi Arabia apparel retail industry value forecast: $ billion.9 6.8% 6.2005 .8 € billion 5.2 7.1% DATAMONITOR Figure 9: Saudi Arabia apparel retail industry value forecast: $ billion.3 6.1 37.4 10.5 39.7% since 2009.3 8.MARKET FORECASTS MARKET FORECASTS Market value forecast In 2014.1% 6.4% 6.8 9.2009 Page 21 .1 billion. This profile is a licensed product and is not to be photocopied 0194 . an increase of 33.1 33.

3% 2.1 28. This profile is a licensed product and is not to be photocopied 0194 .2 492.4 243.8% 3.4 27. 2005–09 Constant 2000 Prices.6 383.MACROECONOMIC INDICATORS MACROECONOMIC INDICATORS Table 7: Year 2005 2006 2007 2008 2009(e) Source: Datamonitor Saudi Arabia size of population (million).7 % Growth 2.2% 2. $ billion).Apparel Retail © Datamonitor.0% 1.3 253.1 % Growth 26.4% 2.0% 7. $ billion).0 27. 2005–09 Current Prices. 2005–09 Population (million) 26.2009 Page 22 .9% DATAMONITOR Table 8: Year 2005 2006 2007 2008 2009(e) Saudi Arabia GDP (constant 2000 prices.6 28.9 468.2% 0.0% 5.6 356.6% 22.6 235.6 254.0 % Growth 5.0% 13.2005 .4% 3.1% DATAMONITOR Source: Datamonitor Table 9: Year 2005 2006 2007 2008 2009(e) Saudi Arabia GDP (current prices. $ billion 315.4% 4.1% DATAMONITOR Source: Datamonitor Saudi Arabia . $ billion 227.

7564 3.2005 .6710 4. 2005–09 Exchange rate ($/SAR) 3.4 106.2% 4.1% DATAMONITOR Source: Datamonitor Table 11: Year 2005 2006 2007 2008 2009(e) Saudi Arabia consumer price index (absolute).2 102.7506 3.MACROECONOMIC INDICATORS Table 10: Year 2005 2006 2007 2008 2009(e) Saudi Arabia inflation.2% 4.7113 5.7% 2.5269 5.7% 2.8% 5.2% 9.Apparel Retail © Datamonitor. This profile is a licensed product and is not to be photocopied 0194 .7 117. 2005–09 Inflation Rate (%) 0.2357 DATAMONITOR Source: Datamonitor Saudi Arabia .1385 5. 2005–09 Consumer Price Index (2000 = 100) 100.7488 3.2 123.8% 5.2 % Growth 0.7542 Exchange rate (€/SAR) 4.7504 3.1% DATAMONITOR Source: Datamonitor Table 12: Year 2005 2006 2007 2008 2009 Saudi Arabia exchange rate.2009 Page 23 .2% 9.

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mechanical. As such Datamonitor can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect. conclusions and recommendations that Datamonitor delivers will be based on information gathered in good faith from both primary and secondary sources.MACROECONOMIC INDICATORS Disclaimer All Rights Reserved. recording or otherwise. electronic. Saudi Arabia . This profile is a licensed product and is not to be photocopied 0194 .Apparel Retail © Datamonitor.2009 Page 25 . No part of this publication may be reproduced. without the prior permission of the publisher. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. stored in a retrieval system or transmitted in any form by any means. photocopying. Please note that the findings. Datamonitor plc.2005 . whose accuracy we are not always in a position to guarantee.

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