PROJECT REPORT AT PROCESS OF 2 FACE EVENT MANAGEMENT A Project Report Submitted In Partial Fulfillment of the Requirement for the




STUDENT’S DECLARATION I hereby declare that the Project Report conducted at PROCESS OF 2 FACE EVENT MANAGEMENT Under the guidance ofMRS. GURDEEP KAUR Submitted in partial fulfillment of the requirement for the award of the degree the BACHELOR OF BUSINESS ADMINISTRATION (INDUSTRY INTEGRATED) TO MAHARISHI DAYANAND UNIVERSITY Is my original work and the same has not been submitted for the award of any other degree/diploma/fellowship or similar titles Or prizes,

Place: New Delhi



Reg No. 1073900015















This is to certify that Mr. Gentle Wadhwa, pursuing BBA (Industry Integrated) course of Maharishi Dayanand University, Rohtak, at Guru Arjan Dev Institute of Management & Information Technology has undergone Management training at our firm from 5 th September 2011 to 5th November 2011. His performance during the training period was found to be excellent. We wish him success for his future.

Authorized Signatory Mr. Amit
2Face Event Management pvt. Ltd WZ-4 Hari Singh Park, New Multan Nagar New Delhi-110056

I am grateful to all faculty members of GURU ARJUN DEV INSTITUTE OF MANAGEMENT AND INFORMATION TECHNOLOGY and my friends who have helped me in the successful completion of this project.. AMIT . G. ____________ manager and company project guide. I am highly indebted to MR. on doing this GENTLE WADHWA CONTENTS: .I.I. who has sincerely supported me with the valuable insights into the completion of this project.M.ACKNOWLEDGMENTS If words are considered to be signs of gratitude then let these words convey the very same my sincere gratitude to “2 FACE EVENT” for providing me with an opportunity to work with them and giving necessary direction project to the best of my abilities. I also thank MRS. who has provided me with the necessary information and also for the support extended out to me in the completion of this report and his valuable suggestion and comments on bringing out this report in the best way possible.T.D. GURDEEP KAUR.A.

2 Key learning CHAPTER 4: STUDY OF SELECTED RESEARCH PROBLEM 4.1 General introduction about the sector. 6. Growth and present status of the industry. APPENDICES BIBLOGRAPHY CHAPTER . Development & present status of the organization. 4.2 Statement of research objectives.CHAPTER 1: INTRODUCTION 1.2 Growth. b.5 Market profile of the organization. CHAPTER 3: DISCUSSIONS ON TRAINING 3. c.1 . 2. Future of the industry.1 Origin of the organization 2. a. 2. CHAPTER 5: ANALYSIS 5.1Data analysis.1 Summary of Learning Experience.2 Conclusions and Recommendations.3 Research design and methodology. CHAPTER 2: PROFILE OF THE ORGANIZATION 2. 2. Origin and development of the industry. CHAPTER 6: SUMMARY AND CONCLUSIONS 6.1 Statement of research problem.4 product and service profile of the organization. 1. 4.2 Industry profile.3 Organization structure and organization chart.1 student‟s work profile (Role and Responsibilities) 3.

Defined. MasterCard invested an estimated $25 million in sponsoring the nine-city World Cup soccer championship in the United States in 1994 and will likely sponsor other big events in many countries as well. Event marketing is growing rapidly because it provides companies alternatives to the cluttered mass media.Introduction Event marketing is growing at a rate of three times that of traditional advertising. Though relatively small compared to the major components of the marketing communication mix-advertising. Thousands of companies invest in some form of event sponsorship.9 billion-with 65% of this total going to sports events and most of the remainder spenton sponsoring entertainment tours or festival and fairs. social or other type of high-interest public activity. Corporate sponsorships in India in 2001 were estimated at$3. Event marketing is distinct from advertising. an ability to segment on a local or regional basis. broadcast. Event promotions have anopportunity to achieve success because. point-of-purchase merchandising. cultural. but it generally incorporates elements from all of these promotional tools. entertainment. The Atlanta games in 1996 have a reported $3 billion in the bank as a result of negotiating sponsorship. sales promotions and P-O-P communicationsexpenditures on event sponsorship are increasing. sales promotion. and every couple of year‟s corporation‟s line up to pay as much as $50 million to be the lord of the rings. and licensee fees. unlike other forms of marketing communications. event marketing is a form of brand promotion that ties a brand to a meaningful athletic. . or public relations. events reach people when they are receptive to marketing messages and capture people in a relaxed atmosphere. The Olympics sell sponsorship on a local and global basis. and opportunitiesfor reaching narrow lifestyle groups whose consumption behavior can be linked with the local event. Olympics and its renowned five rings are ³the world‟s most effective property´ in terms of marketing tools.

OBJECTIVES OF THE STUDY Primary Objective The main purpose of this study is to Progress and Prospects of Event Management Company in Delhi. and one of the most successful marketing strategies. sales promotion. . The world of event marketing is a fast growing. Event marketing integrates the corporate sponsorship of an event with a whole range of marketing elements such as advertising. Study the level of professionalism in the industry. Study the type of events which are taking place. Event marketing is a lucrative game of ³what‟s in a name´.The Olympics represents the crème de la crème of event marketing and corporate sponsorship. Approach Note:     Identify the scope in terms of the service provided by them. Size of the industry in Delhi. and public relations. Study the problems faced by the event managements companies. Corporations both large and small have grown this industry at a rate of 17 percent per year. high profile industry worth over $20 billion annually. as consumers purchase tickets and expose themselves to everything. and they have achieved a high level of success.

Daily newspaper reading in order to keep track of various kinds of events also proved helpful. Study the size of the events in terms of budget and the gathering. ´Philip Kotler Event management generally means conceptualizing. meticulous planning. Identify the key players in this field. Analyze the current market condition. Study the level of professionalism in the industry. Secondary Sources The Secondary data are those. Determine that how these companies promote other brands.- events under study. Biggest event. It is a set plan involving networking of a multimedia package. Introduction to Event Management Events are occurrence designed for marketing interests. sales promotions and publicity. The secondary information was gathered from various marketing journals and books on event marketing. Analyzing the Market strength of different event management company Identifying potential market for launching new product and increasing client age of the company. Explicit feedback of customer after the deliverables of company. In brief Objectives include           To study the present industry trends and analyze the potential of event management industry. organizing and finally executing an event.Secondary Objective The secondary objective of the research is to find the image of the company & how the company is working for entertainment source among the customers. which have already been collected and being processed through the statistical process. thereby achieving the clients objectives and justifying their needs for associating with . Growth rate of industry.

they can provide significant economic benefits. General introduction about the sector The industry is highly concentrated. Events can bring community together for purpose of fundraising. the top four players occupies as much as 95% of market share. The top four players are: - . expand its trade. Still it‟s treated as a part of entertainment industry. The future of this sector is very bright and it sex pected that it will grow with a growth rate of 15% to 25% and will touch the turnover of Rs. The size of this sector wasmere Rs. 580 Cr in financial year 2003. Events require a high degree of planning. Not only do events enhance the quality of our life. 1400 Cr in year 2008. any Indian player has not achieved such size and proficiency. The top four players are big MNCs. help companies to market and introduce its product and also for the entertainment of society. a lot of energy and funds. change a town or city‟s image. Keys to successful events:   Organization Co-operation Event Management in India is in nascent condition till date it has achieved only a stature of sector. stimulate its economy. a range of

Corporate Events   Conferences Corporate Celebrations Glamour Events    Celebrity Appearance Fashion Shows Music Concerts and entertainment shows Brand Events  Promotion and management of Brands Televised Events  Events specially created for television channels Sports Events  Focused around a sporting event Concept Events (Theme Based Events)  Concept conceived by Event Management Company Hybrid Events  Mixture of two or more of the above .

and the final concept sold to the client. responsibilities are assigned to the relevant staff members in the team for the Event. etc. the very first step creative conceptualizes works on the designing. Based upon the project requirements critical dates or deadlines are drawn up and the best possible solution among alternatives to achieve these deadlines is chosen. Then the Project manager prepares a thorough schedule after understanding the critical steps ad issues involved in that particular event. . Once the preliminary discussions are over. The overall coordinator along with the sales and marketing team should ensure the completion of overall design. Thus.Others   Talent Banks High Profile Weddings. with graphics included by the creative team within the prescribed deadlines and make a researched concept presentation to the clients. Coordination of arrangements required is divided among the team members. a budget statement and arranges budget allocation for the event. Then the project manager draws up a cash flow statement. Dance Parties Activities in Event Management Pre-Event Activities Events typically have a team based environment and a project type of organization structure. External agencies such as architects and engineering contractors may be consulted at this stage to understand feasibility of planned concepts. models of stages. Most event management companies have experienced production managers who understand the feasibility of planned concepts. visuals.

agreements and finalization by signing of contracts between the event managers and clients becomes a necessity. Keeping the feasibility in mind physical design are finalized and contractors begin work. softer aspects come into the focus. safety and insurance issues need to be taken care of. Industry profile During-Event Activities During the event. recording arrangements if . The coordinator. display objects and the food and beverages.e. the legalities of drawing up the contract. Event managers should look humble and be available to the clients to call on. sales and marketing team then think about production of advertising promotions. The conceptualizes‟ efforts should be appreciated at least during the event. Logistics is another important area that needs to be given priority attention by event coordinators. Thus monitoring is the gist of the during-event execution activity that is involved. etc. it is important to pass on all credit to supervisors. and rail transport for the participants and event managers. At the same time. there should be a constant surveillances of the specially effects. road.At this stage. Photographs and other multimedia so desired also need to be taken from strategic locations. A joint team of the concept creator and the main contractors then need to check out the special-effects equipments and arrangements. posters. brochures. At this time day-by-day tracking of timing and finance with a feedback on possible changes i. arranging transportations of material. Here fire. increase or decrease in expenditure on various items. For overall coordinator. air. Logistics in events essentially involves booking of hotels.

Since you are a professional event planner he is bound to believe that you have a better knowledge about these things and will respect your judgment. improvements and adjustments required should be worked upon. post-event activity also run into accounting and other such works. organizing. Based on this feedback. the most important part of Event Management is the execution of the Event as planned. leading and controlling. Finally. When a client first approaches you for assigning a task. . Recording the photographs taken of the event in the form of a photo-documentary helps a lot. He expects you to change that hazy idea into a reality. Finally. Keep in mind the fact that the client has a very hazy idea of what he wants. Performance evaluation of the coordinators during the event should be carried out immediately so that weak points after the event can be used for learning. sit with him and find out what he wants and how he wants it. Preparation is the key to a successful event. This theory states that the function of management can be classified into planning. The team needs to carry out a postmortem analysis on the event and conduct an event evaluation. staffing. the overall coordinator should do the formality of thanking all involved for the whole heart edand extra efforts provided. Final accounts setting (bills to be paid on receipt) is accompanied by explanations for overspends. We term this activity as Carrying-out the Event. Staging an event takes more than a wish or dream.Post-Event Activities Beginning with the physical task of dismantling of the sets. Therefore. Once you know his expectations youcan start giving your inputs. Letters should go out to clients thanking them and the seshould include a post-event questionnaire seeking to measure client satisfaction. Event Planning The first and foremost thing to do while planning an event is to know about the client's expectations. So you first need to strike a good rapport with him. when we use Event Management. it is to denote the production of an Event.

Make sure your event does not clash with other events.Key Factors in Planning an Event        Check the feasibility Is the event a good idea Are we in the right community Who would be the spectators About the venue About the media of advertising Fund stream Timing Full time should be devoted to implementation of plans. The Organizing CommitteeIt should comprise of experts in the following streams: Financial     Determine the sources of revenue Expected level of expenditure Time gap of expenditure and revenue Establish a system of financial accounting and control Marketing   To attract best possible audiences Get sponsorship and best support possible Operational   Guide overall operation of event Managing the technologies require .

if invited in the event To host press conferences.   Legal Make appropriate contracts involved in managing an event Handle lawsuits that may arise Public Relations Teams  To handle the celebrities. if invited in the event. Facilities offered By 2 FACE EVENT MGMT            Programs Awards Transport Catering Safety and Security Entertainment Anchoring and announcement Music and Sound system Licensing Publicity Promotion Public Relations Teams To handle the celebrities.This team is required to take decisions from conceptualization to completion of the event. To host press conferences. . This team is required to take decisions from conceptualization to completion of the event.

. While it is important to garner leads. Not surprisingly. The increasing competitive pressures brought on by globalization are forcing business professionals to find new ways to engage customers.Facilities offered            Programs Awards Transport Catering Safety and Security Entertainment Anchoring and announcement Music and Sound system Licensing Publicity Promotion EVOLUTION OF EVENT MARKETING From its origins in event planning. savvy event marketing professionals are therefore focusing the majority of their efforts and budgetary spend on lead generation tactics such as trade shows. the event marketing industry has seen great growth in the last five years and has consistently been one of the most effective tools that marketing professionals have at their disposal in terms of making a tangible connection to current and potential customers. marketing and specifically event marketing professionals cannot lose sight of the fact that the sales cycle only begins at lead generation and that current and prospective customers must also be nurtured even beyond purchase.

EVENT MARKETING An event is a live multimedia package with a preconceived concept.Companies can benefit tremendously from the deeper event marketing touch points that promote nurturing such as proprietary conferences that provide a controlled environment for delivering messages and closing business. The nurturing process will allow the customers to more effectively be funneled into the subsequent stages of the sales cycle thus creating greater opportunities to develop into repeat customers. customized or modified to achieve the clients objective of reaching out and suitably influencing the sharply defined. . specially gathered target audience by providing a complete sensual experience and an avenue for two-way interaction. Fig: Events Definition In-Short This is a diagrammatic representation of the above definition. From the model it is evident that an event is a package so organized has to provide. reach and live interaction between the target audience and the client to achieve the desired impact.

If. Marketing plays an important role in pricing and negotiations as well as identifying opportunities to define and retain event properties by gathering marketing intelligence with regard to pricing. Effort is taken to ensure that people sit up and take notice of the event. which is to be shown on television and different companies make a beeline for sponsoring their respective products in the due course of the programme. This is the way publicity and promotions work. In that case the product is advertised through banners and media and even door to door canvassing. timing etc. artistic events could suit you better. If there is something very peculiar or special about the event then that main point has to be highlighted. understanding what the brand stands for. ideally event marketing involves simultaneous canvassing and studying the brand prints. If you have a technical product. its positioning and values. A product launch for example requires a sales promotion campaign either before or after the launch.Event marketing involves canvassing for clients and arranging feedback for the creative concepts during and after the concept initiation so as to arrive at a customized package for the client. science-type sponsorships would be possibilities and if your main aim is to be seen as a good corporate citizen. Sometimes it could be an event like an award ceremony. for example. Match the Event to Your Market Choose the kind of event that appeals to your target market suits your product‟s image and fits your marketing objectives. identifying the target audience and liaison with the creative conceptualizes to create an event for a prefect mesh with the brand‟s personality. If your product is a n up market one. PUBLICITY AND PROMOTION If one knows how to organize an event he should also know how to market it. keeping the brand values and target audience in mind. you are looking for reach and you are selling a low cost product with wide general appeal. In fact. put your sponsorship money into good causes . sports sponsorship may be the avenue for you.

This tends to create clutter of product launches. The large no. AIDS research is another one. It also gives companies the opportunity to cross-promote (promote with other companies that have related products or services).  . of brand/product are launched every month. In fact. The Children‟s Hospital. Meticulously planned events for the launch of a product/brand seldom fail to catch the attention of the target audience. Charities need funds. which show their worth in extra profit. Similarly innumerable new music albums. films. of launches also leads to need to overcome the ³ooh-yetanother. etc get released periodically. such as retail outlets.offer sample products (give-always). really. and the businesses need promotions. The meteoric history of event marketing is based in sports marketing. Charities go out of their way to meet both their own fund-raising needs and the profit requirements of the firms they team up with. music and arts represents a combined 35 percent of event spending as compared 45 percent for sports-related events.product´ syndrome. fail to provide any guarantee of reaching a targeted audience. WHY EVENTS 1. It is a commercial relationship and the entire better for it. and build strong relationship with various channels of distribution. Brand Building Creating awareness about the launch of new products/brand Enormous nos. and tangible pitch to consumers. to name three. the Red Cross or the environment. The need to therefore catch the attention of the target audience at the time of launch becomes very important. Event marketing also continues to thrive as traditional advertising rate skyrocket and.. emotional. Event marketing provides a cost-effective approach to making a more hard-hitting.

Coke is associated with Olympics since 1928. IMTEX. For Example. And events offer the best medium for such a focused approach. is an event used by most machine tool manufactures to explain and high light the new and improved features of their product. By the time the product reaches its maturity/decline stage. Special service camps of exhibitions are the perfect events that provide the opportunity for a two way inter action and error free communication. . Helping in rejuvenating brands during the different stages of product lifecycle The massive amount of money that is spent during the introduction stage of products gets drastically reduced over time. to let owners experience the thrill of four wheel driving. but also the product. one feels when steering and navigating an Armada. the rationale behind this is similar values and ideologies: International peace. To convey this via traditional modes of communication to the existing and potential customer base may sometimes be futile. standard of excellence and fun. Image Building Over and above the brand identity that a company encourages. Helping in communicating the repositioning of brands/products Events help in repositioning exercises to be carried out successfully. events such as The Great Escape conceived by Mahindra and Mahindra. are an attempt to build a specific image of not only the corporate. while at the same time maintaining the customer base is felt. 2. the Industrial Machine Tools Exhibition. the Armada. events can be designed to assist in changing beliefs about firms/products/services. M&M charts out an of beat route that emphasizes the difference between normal and four wheel driving. and lets the participant experience the high. brotherhood. It helps in generating feelings of brand loyalty in the products end user by treating them as royally as possible. the need for cutting down the budgets associated with the media campaigns. In other words. exclusively for the owners of their four wheelers.Presentation of brand description to highlight the added features of product/services Sometimes technological changes pave the way for manufactures or service providers to augment their products.

. Lux Zee Cine Awards. Femina Miss India. Title sponsorship of a major event provides the sponsor immense benefit since the sponsors name is mentioned along with the event like   Hero Cup.Fig : Constructing the Brand Value Chain 3. For example. events still provide and effective means of being spotted. Focusing the Target Market Helping in avoidance of clutter Even though some events do get congested with too many advertisements.

Implementation of Marketing Plan Enabling authentic test marketing Events bring the target audience together. marketing events that the rito -Lay Company used before it launched its WOW! brand of potato chips.Unparalleled footwear company NIKE ensures that it sponsors those events which willgive it a chance to create an emotional tie with the participants through onsite brandusage and product presentation. Auto Expo. or example. 4. Burger King received onsite signage and distribution of bounce back coupons. .Enabling interactive mode of communication Events generally provide an opportunity for buyers and sellers to interact. or example. Enabling focused sales and communication to a captive audience In an event the audience is more or less bound to witnessing one particular event. Such a situation is very valuable given the ineffectiveness of traditional modes of communication in holding on to the attention of the audience. thereby creating opportunity for test marketing of products for authentic feedback. EM (Event Marketing Company) helped them to create a 30-concert series at the New York Palladium. They also provide a foundation for exchange and sharing of knowledge between professionals.Example: Bang!Linux2000. Burger King wanted to reach a young demographic in the New York area. In such a situation it is very favorable for sellers to put forth their presentations without any diversions. The seller can identify exactly the traits and other characteristics that are desired.

Help in relation building and PR activities Practitioners of this marketing function believe that event marketing campaigns have theability to create long lasting relationships with closely targeted market segments. concepts ranging from retail store specific events to mega events like one day international cricket tournament. As coke does business in over 200 countries.Relationship building is not restricted to end user customers but also targeted atenhancing new distributors and sales representative relations. co-sponsored by McDonald‟s is a combined effect in increasing the customer traffic as well as increasing the awareness among the upper class of the existence of new Mc D‟s outlets. . or example.the Olympics give the company the opportunity to identify its product with the foremostspecial event in the world. They can be customized to make available. Nescafe 3-in-1 treasure hunt.Increasing customer traffic in stores Events can be conceptualized to increase customer traffic.Coke is sponsoring the Olympic since 1928. is an annual technologicalfestival held by NSCIT (Dwarka) has helped the sponsors in establishing their relationship with the Institute and ensuring that an image of being interested is createdand nurtured. Enabling sales promotion Weekly events conducted by Crossword Bookstore helps in generating more revenue during the weekends as compared to the revenue generated in the weekdays. or example: Moksh organized by Ys Events & UX Events.

. Events such as the annual limited period discount sales fromWrangler and Van Heusen are authentic stock clearance and seconds sales aimed atgenerating immediate which wanted to sell products such as CDs. during the cricket world cupheld in England SBC introduced a unique pattern of motivating the sales force byawarding them runs instead of the traditional points system. This is especially popular amongst pharmaceutical and other FMCG companies. Movies and Games over the internet was up against major and strong competition. The e-commerce start up Half. Books. The result of this publicity stunt started the ball rolling towards getting this company purchased by eBay for more than $300 million. Generating instant publicity An event can be designed to generate instant publicity upon the implementation of marketing strategy. This resulted in conversionof almost all of its employees into sales person.Motivating the sales team The need for interaction is not restricted to external customers only and end consumers are not always the focus of live media exercises. or Example. Generate immediate sales Most events let firms install and exclusive boot and give the permission to exploit theopportunity to merchandise.

. An event carried out professionally and cleanly is invariably a memorable experience. Since the audience is actively targeted.Enabling market database assimilation. This leads to lowering of the media networking budgets and focused communication with the specially gathered audience. the option of control reach can be exercised and ideal audience for narrow-casting of information can be gathered. This provides an advantage of higher brand recall to the client. A specific no. of the target audience could be invited of enticed to buy tickets for a show especially created for a particular profile of the target audience. The database can be used to track various marketing trends. event sponsors can assimilate and authentic database. Some of the advantages are detailed below: 1. 2. ADVANTAGES OFFERED BY EVENTS As is clear from the preceding section. Events have the ability to bring together sharply defined participants since the capacity for a particular event is usually limited. maintenance and updating By keeping track of the reach and its effectiveness as well as interacting with the audience that actually turns up for the event. 3. Events can then help in maintaining and updating the database. use of events as a marketing communication tool not only take care of the problems associated with traditional media but also offer certain advantages because of which events are gaining importance over them. The word-of-mouth publicity that this generates is an advantage that lingers on a long time after the event is actually been carried out. The audience that has been specially invited invariably is an ideal audience.

Live media scores over conventional advertising in terms of reach. Events can be designed such that the audience is actively involved in every part of the event and made to feel good.4. 7. it is undoubtedly a thrilling situation. For such reports there is no extra cost to be borne ± neither by the sponsor nor by the event organizer. Live media communication is a complete sensual experience as compared to a press advertisement or TV/Radio commercial. 8. The advantage in terms of post-event publicity that events can offer over and above the paid or bartered media is the benefit associated with reports of the event in the newspaper and news on the electronic media. the localization of events is very easy. No other media can boast of the ability to provide such massive collection of feedback instantly as events. The involvement of all the senses in experiencing the event is one of the greatest advantages that events can offer. .Live media also enables interactive communication. This is a double edged sword because. then the same is also reported impartially. This is so because of press ad is basically a flat piece of paper and a commercial is just an audio visual experience. The high recall value of live media communication is also a major factor. For the audience. Being a live media. 5. it is possible to feel and deduce there actions of the audience to the aim or objective that the event was conceived for. Easily customizable nature of events. 6. mean that specific traits of the local in habitants can be incorporated in the big picture to ensure that the event is socially and culturally in tune with the local culture. in case the event is not up to the mark or is doggedly controversies. events as a live media offer a certain amount of immediacy to the experience ± of being there while it µs happening. Thus. Thus. impact and tangible immediacy of measurement.

Such software become products by themselves and can be used profitability in the future. The conversion of good events into television software for future use either by the sponsors for their commercials or by media house for programming is also a unique benefit that events offer. into two categories: Complete: It covers all the aspects from conceptualization to execution till clientsatisfaction feedback. . The high profile events organized in city are basically managed by companies working in Delhi. As such very few recognized event management companies exists here. Pune and Mumbai .The most common events organized here are:            Utasav Décor India Handicrafts Mela Different Corporate Meetings Fashion Shows Musical Concerts Dandiya Raas Nightlife parties Concerts & shows Fest & live shows Event Management can be classified on the basis of service provided.9. Event Management in Delhi Event Management in Delhi is not so old concept.

. but then the budget will touch 12-15 lakhs figure. There is no full. Club Parties. The events that they normally organize are:        Dandiya Nights. Concerts & Shows. Event Management Companies YS EVENTS & Promos 2 FACE EVENT & mgmt UX Events & Media R2S EVENTS & Solutions They organize birthday parties.Partial: They provide partial services like a combination of few for example lights andcatering or music. but below mentioned organizations are acting as partial or complete service providers. Wedding Parties. They deal at both micro and macro level there parties are starting from few thousands to as high as 35 lakh‟s . Event Management is still at a personal level. marriages and fashion shows which are mainly for entertainment or fun purpose. The biggest event which they have managed was a show worth 25 lakhs in 2009 year. Dance Parties. If required they can call celebrities also. Farm Parties. New Year Parties. venue and celebrities.fledged event Management Company working in the city.

Club Events. * Events (Club/Open air)* * Promotions* * Road Shows* * Van Promotions* * Canopies Display* *Fun Games* * Music* . conferences.CHAPTER 2: PROFILE OF THE ORGANIZATION E V E N 2 T M A N A G E M E N T F A C E 2 FACE EVENT MSGMT 2 face event mgmt. Our management skills are much appreciated by the Industry and make us even more focused for newer challenges. The Company was formed to become a one stop solution for Events. Massive Productions. Our past accolades have pushed us to move further expanding horizons towards higher goals. Hospitality & Media. the name behind many successful open air events. It is our constant endevour to serve better through path breaking concepts and better ideas. Parties. Artist's Performances. 2 face event mgmt has a substantial reputation built over the period of Five years in serving the national and international clients with quality of work and total commitment to satisfy each and every client. gala weddings.

*Films* * Entertainment* * Club Openings* * Theme parties* * Innovative Ideas* * Trade Shows* * Exhibitions* * Road cross event* * Public awareness & etc* * Product Launches* * Conferences* * Dealers Meet* * Business Meets* * Corporate Events* * Press Conferences* * Showroom Opening* * Ramp Show* *Fashion Shows* *Fairs & Carnivals* * Public Events & Sponsorships* * Birthday Celebrations* * Decorations* * Workshops They properly deal in Artist Management & they have recently done few fest of colleges. .

The size of their events depends upon the customer needs and requirement. The events they organize are: Concerts & Shows Annual Dance Competition Fashion Shows Annual Functions and Cultural Evenings of Schools and Colleges Celebrity Show Football Battle field Club Promotions Exhibitions Night life parties Many more Recently they have done few events . It was established these years by Mr. Mr. Rahul Chandoria are partners. Amit & Mr. Till now they use to provide complete service but now on they are planning to provide partial services. This is a five member team. Because of the lack of awareness Delhi people are not looking at the event management companies as a facilitator they think its waste of money.Origin of the organization E V E N 2 T M A N A G E M E N T F A C E 2 FACE EVENT MGMT This is a Delhi based Event Management Company. Gentle Wadhwa . The biggest problems which they are facing are security system in Delhi and entrance of the daily newspapers in the event management arena. .

you should ask for help from more experienced colleagues 3. including the strengths each would like to cultivate. goals and seeks resources needed 2). If at any time you are in doubt. Identifying the barriers to team and individual success. The person is proactive in the decision-making process and accepts final responsibility for all decisions 4). interests. prepares for the advising sessions and brings appropriate resources or material and follows through on actions identified during each advising session 5).2) Key learning Learning the things that motivate (and de-motivate) each person. Clarifies his/her personal values. Accelerating the integration of new team members and leaders to achieve higher performance more quickly. Creating development plans for each participant.3 DISCUSSIONS ON TRAINING 3.CHAPTER . productive and motivated workplace for people with different personality and behavioral styles. not undertake a task for which you have not been adequately prepared.1) Student’s work profile (Role and Responsibilities) 1). . contacts and makes appointment with the advisor or counselor when required or when in need of assistance 3). abilities. and building a happy.

manage big events? For this purpose of research I will be following the following criterion. to remove exhibits from the facility. “everybody wants to go to heaven but nobody wants to die”. make feedback form part of your gift voucher. make the feedback form part of your Exit pass form.4 STUDY OF SELECTED RESEARCH PROBLEM My research problem deals with how to. . then no matter how much people enjoyed the event or how much popularity your event got. To make sure that your clients give you feedback. A research on how people can live forever makes little or no sense. 4. People must die.1) Statement of research problem Generally speaking a research problem is a situation that needs a solution and for which there are possible solutions. Take this statement. Step 2: Get feedback from your clients and target audience. Conduct a meeting with your team members to evaluate your event. The exit pass form is required to get exit pass for security clearance. If a situation has no possible solutions then it makes little or no sense expending resources researching it. If you are not able to achieve your event and advertising objectives through your event. Event evaluation should be done immediately after the event is over or the next day. One good way of getting feedback is through feedback form. It is all about finding your mistakes and learning from them. Step 1: Determine the extent to which event and advertising objectives have been achieved. it is a complete failure on a commercial level. Dying looks like a problem that needs a solution yet there is no possible solution to it.Event evaluation is necessary to make you and your team more efficient and effective.CHAPTER . To get feedback from target audience/ guests. the next time you organize an event. 1).

These tactics are required to get feedback. then please state the reason. as people are generally reluctant to give any feedback in writing. very good. You can ask following questions in your feedback form: Q1) Did you enjoy the event? If no. average. Q2) what do you like most in the event? Q3) what do you like least in the event? Q4) what are the problems you faced during the event? Hospitality: Q5) what been done this event better? Excellent.A guest can redeem the gift voucher only when he/she fills the feedback form and give it back to an attendant. poor could have to make Q6) How do you rate the various services provided by us (please check one of the option): .

poor Excellent. poor Excellent. The work involved includes the following: . average. 4.and designing a workable plan to carry out the research work within specific time limit. Of course the type of questions you will ask may change from event to event. very good. Ask only relevant questions and keep the questionnaire short to 5-6 questions. poor Q7) would you like to participate in our next event ? Note: Your questionnaire should not have more than 10 questions. You don't want to irritate your guests. very good. very good. very good.2) Statement of research objectives Company‟s social responsibility is: • To give back to the community • Keep customers satisfied and happy • Project itself positively • Communicate relevantly • Care about governance and Environment STEPS IN PLANNING THE RESEARCH DESIGN: There are four broad steps involved in planning the research design as explained below: Determining work involved in the project: The first step in planning research design is determining the work involved in the project.Catering: Transportation: Management staff behavior: Management staff services: Excellent. average. poor Excellent. average. average. And don't forget to mention the following line in you feedback form: "Thank you for taking the time to complete this feedback form".

Printed Materials Timeline.3)Research Design and research methodology 1) UCLA Special Events and Protocol-Event Planning Resources Samples of templates and checklists to assist you in the event planning process: Budget Planning Checklist. Hiring and Certification .. Event Timeline. Remarks Template. Budget Template. Event Fact Sheet. tips.(a) To formulate the marketing problem (b) To determine information requirement (c) To identify information sources (d) To prepare detailed plan for the execution of research project Provides free online event planning tools. It contains sample letters and It is the ultimate resource for all of your party. 2) PartyPop. Speaker Worksheet. wedding and event planning needs. vendors and more! 3) EasyEventPlanning.Event Planning Strategic Its a book on event planning. Plan your parties. 4) SuccessfulEventPlanning.. Helpful Catering Calculations and List of References. and events on PartyPOP. Venue Worksheet.. Safety and Emergency Planning Worksheet.. Environmental Practices etc. Invitation Components. Reusable Timelines and Checklists. Room Design Ideas.Find ideas. . weddings. Rental Worksheet. Catering Worksheet. Chancellor's Attendance Worksheet Attendance worksheet.

EventQuote. games. 10. It‟s full of ideas and party planning information so that when you visit their stores. Celebrations. shopping for the party will be almost as much fun as the party itself. They have hundreds of free party planning ideas. weddings. DJs and more all in one place!. special occasions. 6) It provides party planning tools. 7. Music. Invitations.Babyshower101. Limos. budgeting tools and drink calculators. Tables and Chari Rentals. Baby shower 101 was created for new moms. party games and free party advice. suggestions for unique party supplies. party favors. Entertainment. friends and family members who are going to throw the baby shower. parties and It provides free information and resources for planning special events.5) It is an online directory website to help you locate professional party and event services anywhere in US. 8. including invitations you can create and design yourself. Party411. It has tips and information for your wedding reception and party planning. Their free information will help you plan every aspect of baby shower including ideas. (for US Only) 11. Provides party planning ideas for theme parties. .net Planning an event? Get local bids from Caterers. drinks invitations and food. holidays and corporate events.

comparison and experiment. which man employs for obtaining the knowledge of whatever the unknown. In fact. correct or verify knowledge. when the unknown confronts us. Research is an academic activity and as such the term should be used in a technical sense. whether that knowledge aids in construction of theory or in the practice of an art. The Advanced Learner‟s Dictionary of Current English lays down the meaning of research as “a careful investigation or inquiry specially through search for new facts in any branch of knowledge. D. concepts or symbols for the purpose of generalising to extend. As such the term „research‟ refers to . 13. formulating hypothesis or suggested solutions. Besteverparty. The systematic approach concerning generalisation and the formulation of a theory is also research. and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis. making deductions and reaching conclusions. Boost your career with online management and leadership training from MindTools. Send online invitations or print them out. organising and evaluating data.” Some people consider research as a It helps you plan your party with hundreds of party ideas and party planning tips. research is an art of scientific investigation.” Research is. observation. Slesinger and M. It is the persuit of truth with the help of study. We all possess the vital instinct of inquisitiveness for. It is actually a voyage of discovery.Mindtools. an original contribution to the existing stock of knowledge making for its advancement. In short.12.” Redman and Mory define research as a “systematized effort to gain new knowledge. According to Clifford Woody research comprises defining and redefining problems. Once can also define research as a scientific and systematic search for pertinent information on a specific topic. It provides great techniques for managing time and setting goals. Stephenson in the Encyclopaedia of Social Sciences define research as “the manipulation of things. Research Methodology Research in common parlance refers to a search for knowledge. thus. the search for knowledge through objective and systematic method of finding solution to a problem is research. can be termed as we wonder and our inquisitiveness makes us probe and attain full and fuller understanding of the unknown. This inquisitiveness is the mother of all knowledge and the method. a movement from the known to the unknown.

analyzing the facts and reaching certain conclusions either in the form of solutions(s) towards the concerned problem or in certain generalizations for some theoretical formulation OBJECTIVES OF RESEARCH The purpose of research is to discover answers to questions through the application of scientific procedures. 4. we may think of research objectives as falling into a number of following broad groupings: 1. 2. To test a hypothesis of a causal relationship between variables (such studies are known as hypothesis-testing research studies) . The main aim of research is to find out the truth which is hidden and which has not been discovered as yet. collecting the facts or data. To portray accurately the characteristics of a particular individual. To determine the frequency with which something occurs or with which it is associated with something else (studies with this object in view are known as diagnostic research studies).the systematic method consisting of enunciating the problem. formulating a hypothesis. To gain familiarity with a phenomenon or to achieve new insights into it (studies with this object in view are termed as exploratory or formulative research studies). 3. Though each research study has its own specific purpose. situation or a group(studies with this object in view are known as descriptive research studies).

60% of the respondents said that the major problem in the progress of the industry is lack of awareness and 40% said that getting sponsors for the event is the biggest problem. the companies are not paying due attention to facilities like catering.CHAPTER 5 Data Analysis Based on the prior trend the expected number of events in future areapproximately 105. the event management companies are very optimistic. out of which the probability to provide services ( partial andcomplete both) is 56% the figure comes around to be 60 events per annum. That is the reason the companies are not able to perform better. This also hinders the brand building exercise of these companies. Looking at the trend of emerging professional educational institutes. The service class will still remain ignorant to it. The profile of events that takes place is still not the utility based like product launch and corporate meetings its still mainly entertainment based only. The projections regarding the profile of customers are as follows: The majority of customers will belong to same classes‟ professionals and business class. Analysis & Interpretation . Still event management companies have left one of the major aspect of post event communication which includes the media coverage and the client satisfaction surveys. it occupies 65% of the share of total events. Looking at the local preferences.

Interpretation .

What is the Buying Behavior after a positive experience of an EVENT Where a = Product/service you have heard but not checked out yet Mo re likely less likely e i t h e r M o r e likelylesslikelyn e i t h e r M o r e likelyle sslikelyneither a b c Key Problems .From above diagram we conclude that every event has its own segment & wedding is the biggest segment people do attend this event time to time since marriages are on regular basis. Other events have their own taste & preferred by peoples.

CHAPTER .  Economies of scale not available to companies.  Proper security measures not available.  Service Portfolio of companies is very wide for the city.  Cost factor influences people to take partial services from event management companies. therefore big players are not interested to enter this city. localities that organize events.6 . hire event management companies from Delhi. Mumbai and Delhi.  Conservative mentality doesn‟t allow people to accept major changes.  Due to poor response and lack of cooperation from public the companies are not interested in expansion. that is the reason.  Lack of proper marketing and advertising by existing companies. Low awareness among the people.  Performance of existing companies is doubtful.

Press people can get better exposure and provide the companies advertisements on a lesser cost. this will help them gain proficiency in their field.140 per plate. efforts and cost. As an example for catering services the general market price is around Rs.Recommendations  Companies need to focus on some particular kind of events that they will organize.  People should be made aware about the fact that hiring an event management company would help them save time.  The charges for complete services should be reduced.75 per plate. . but generally companies are charging around Rs. ultimately leading to cost saving. Similarly the other services charges must also be reduced up to a viable extent.  Rather than looking at the press people as their competitor they must join hand with them to share the cost and benefits also.  Due to innovative marketing tools the traditional marketing tools are redundant so Delhi‟s business class must also know that it‟s time to switch over to the new tools like trade fares and road shows rather than press advertising.  People should be made aware about the concept through proper media coverage telling them about the successful events and the benefits.

4 Possible difficulties / drawbacks in hiring an event management company a) Expensive b)Availability c) Reliability d) Quality of work e) Limited choice f)Less flexible . c) Outsourcing Q.APPENDICES Name : Age : Gender : Position : Q.2 Do you think event management as a profession/business will be a success in your city? a) Yes b) No Q.1 What is the number of events organized in your city per month? a) 1-5 b) 5-10 c) 10-15 d) 15-above Q.3 Which course of action do you prefer while organizing an event? a) Personal arrangement b) Hiring event mgmt comp.

7 Problems faced by the event management companies a) Licenses b) Sponsors c) Lack of awareness d) Permission Q.8 Different types of events mostly organized by the companies a) Corporate Meetings b) Product Launch c) Promotions d) Marriages e) Fairs f) Live Shows g) Musical Concerts .5 What is the number of events organized in the city per month by you (Ys.Q. Ux & R2S) a) 1-3 b) 3-5 c) 5-10 d) More than 10 Q.6 Profile of customers of event management companies a) Business man b) Service class c) Professional d) Educational institutes Q.

com www.eventmanagement.Bibliography All this information has been collected from its Official website of companies Advertising & Marketing Reports in newspaper etc Other sites such as Search engine of Google www.htm & other sites Search engine of Google Magazines such as Events in www.

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