PROJECT REPORT AT PROCESS OF 2 FACE EVENT MANAGEMENT A Project Report Submitted In Partial Fulfillment of the Requirement for the
Award of the Degree Of BACHELOR OF BUSINESS ADMINISTRATION (INDUSTRY INTEGRATED) TO MAHARISHI DAYANAND UNIVERSITY, ROHTAK By GENTLE WADHWA REGISTRATION NO UNDER THE GUIDANCE OF MRS.GURDEEP KAUR GURU ARJUN DEV INSTITUTE OF MANAGEMENT AND INFORMATION TECHNOLOGY, DELHI
CERTIFICATE THIS IS TO CERTIFY THAT THE PROJECT REPORT AT PROCESS OF 2 FACE EVENT MANAGEMENT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION (INDUSTRY INTEGRATED) TO MAHARISHI DAYANAND UNIVERSITY, ROHTAK IS A RECORD OF BONAFIDE TRAINING CARRIED OUT BY GENTLE WADHWA UNDER MY SUPERVISION AND GUIDANCE AND THAT NO PART OF THIS REPORT HAS BEEN SBMITTED FOR THE AWARD
OF ANY OTHER DEGREE/DIPLOMA/FELLOWSHIP OR SIMILAR TITLES OR PRIZES . FACULTY GUIDE Signature Name: GURDEEP KAUR Qualification: MBA, ENG (HONS) Signature and seal of the learning Centre
STUDENT’S DECLARATION I hereby declare that the Project Report conducted at PROCESS OF 2 FACE EVENT MANAGEMENT Under the guidance ofMRS. GURDEEP KAUR Submitted in partial fulfillment of the requirement for the award of the degree the BACHELOR OF BUSINESS ADMINISTRATION (INDUSTRY INTEGRATED) TO MAHARISHI DAYANAND UNIVERSITY Is my original work and the same has not been submitted for the award of any other degree/diploma/fellowship or similar titles Or prizes,
Place: New Delhi
Reg No. 1073900015
T M A N A G
TO WHOM IT MAY CONCERN
This is to certify that Mr. Gentle Wadhwa, pursuing BBA (Industry Integrated) course of Maharishi Dayanand University, Rohtak, at Guru Arjan Dev Institute of Management & Information Technology has undergone Management training at our firm from 5 th September 2011 to 5th November 2011. His performance during the training period was found to be excellent. We wish him success for his future.
Authorized Signatory Mr. Amit
2Face Event Management pvt. Ltd 2Face.email@example.com WZ-4 Hari Singh Park, New Multan Nagar New Delhi-110056
I am grateful to all faculty members of GURU ARJUN DEV INSTITUTE OF MANAGEMENT AND INFORMATION TECHNOLOGY and my friends who have helped me in the successful completion of this project.I..I. G.T.D. GURDEEP KAUR. I am highly indebted to MR. ____________ manager and company project guide. on doing this
.M. who has sincerely supported me with the valuable insights into the completion of this project.A. who has provided me with the necessary information and also for the support extended out to me in the completion of this report and his valuable suggestion and comments on bringing out this report in the best way possible.ACKNOWLEDGMENTS
If words are considered to be signs of gratitude then let these words convey the very same my sincere gratitude to “2 FACE EVENT” for providing me with an opportunity to work with them and giving necessary direction project to the best of my abilities. AMIT . I also thank MRS.
2. Future of the industry. 1. b.3 Organization structure and organization chart. a.4 product and service profile of the organization. 2.2 Conclusions and Recommendations. CHAPTER 6: SUMMARY AND CONCLUSIONS 6. Growth and present status of the industry.CHAPTER 1: INTRODUCTION 1.2 Growth. Development & present status of the organization.1
. CHAPTER 2: PROFILE OF THE ORGANIZATION 2. CHAPTER 5: ANALYSIS 5. 4. 2. CHAPTER 3: DISCUSSIONS ON TRAINING 3.1 Statement of research problem.2 Statement of research objectives.5 Market profile of the organization.3 Research design and methodology.1Data analysis. APPENDICES BIBLOGRAPHY
CHAPTER .2 Industry profile.1 Origin of the organization 2. 6. Origin and development of the industry.1 General introduction about the sector.2 Key learning CHAPTER 4: STUDY OF SELECTED RESEARCH PROBLEM 4. 4.1 student‟s work profile (Role and Responsibilities) 3.1 Summary of Learning Experience. c.
Event marketing is growing rapidly because it provides companies alternatives to the cluttered mass media. events reach people when they are receptive to marketing messages and capture people in a relaxed atmosphere. an ability to segment on a local or regional basis. sales promotions and P-O-P communicationsexpenditures on event sponsorship are increasing. and every couple of year‟s corporation‟s line up to pay as much as $50 million to be the lord of the rings. cultural. event marketing is a form of brand promotion that ties a brand to a meaningful athletic. unlike other forms of marketing communications.9 billion-with 65% of this total going to sports events and most of the remainder spenton sponsoring entertainment tours or festival and fairs. entertainment. and opportunitiesfor reaching narrow lifestyle groups whose consumption behavior can be linked with the local event. sales promotion. broadcast. MasterCard invested an estimated $25 million in sponsoring the nine-city World Cup soccer championship in the United States in 1994 and will likely sponsor other big events in many countries as well. The Atlanta games in 1996 have a reported $3 billion in the bank as a result of negotiating sponsorship.Introduction
Event marketing is growing at a rate of three times that of traditional advertising. but it generally incorporates elements from all of these promotional tools. Event marketing is distinct from advertising.
. point-of-purchase merchandising.
Olympics and its renowned five rings are ³the world‟s most effective property´ in terms of marketing tools. and licensee fees. or public relations. Thousands of companies invest in some form of event sponsorship. social or other type of high-interest public activity. Though relatively small compared to the major components of the marketing communication mix-advertising. Corporate sponsorships in India in 2001 were estimated at$3. Defined. The Olympics sell sponsorship on a local and global basis. Event promotions have anopportunity to achieve success because.
The world of event marketing is a fast growing. Study the type of events which are taking place. high profile industry worth over $20 billion annually. and they have achieved a high level of success.
OBJECTIVES OF THE STUDY Primary Objective The main purpose of this study is to Progress and Prospects of Event Management Company in Delhi. Size of the industry in Delhi. and public relations. Approach Note: Identify the scope in terms of the service provided by them. sales promotion. Study the problems faced by the event managements companies.The Olympics represents the crème de la crème of event marketing and corporate sponsorship. Study the level of professionalism in the industry.
Event marketing integrates the corporate sponsorship of an event with a whole range of marketing elements such as advertising. and one of the most successful marketing strategies. as consumers purchase tickets and expose themselves to everything. Corporations both large and small have grown this industry at a rate of 17 percent per year. Event marketing is a lucrative game of ³what‟s in a name´.
meticulous planning. Study the level of professionalism in the industry. ´Philip Kotler Event management generally means conceptualizing. In brief Objectives include To study the present industry trends and analyze the potential of event management industry. thereby achieving the clients objectives and justifying their needs for associating with
. Analyze the current market condition. Introduction to Event Management
Events are occurrence designed for marketing interests. organizing and finally executing an event.Secondary Objective The secondary objective of the research is to find the image of the company & how the company is working for entertainment source among the customers. Analyzing the Market strength of different event management company Identifying potential market for launching new product and increasing client age of the company. Identify the key players in this field. Study the size of the events in terms of budget and the gathering. Growth rate of industry. which have already been collected and being processed through the statistical process.-
events under study.
Secondary Sources The Secondary data are those. Determine that how these companies promote other brands. Explicit feedback of customer after the deliverables of company. Biggest event. sales promotions and publicity. It is a set plan involving networking of a multimedia package. The secondary information was gathered from various marketing journals and books on event marketing. Daily newspaper reading in order to keep track of various kinds of events also proved helpful.
580 Cr in financial year 2003. any Indian player has not achieved such size and proficiency. The future of this sector is very bright and it sex pected that it will grow with a growth rate of 15% to 25% and will touch the turnover of Rs. Not only do events enhance the quality of our life. help companies to market and introduce its product and also for the entertainment of society. Keys to successful events:
Event Management in India is in nascent condition till date it has achieved only a stature of sector. change a town or city‟s image. The top four players are big MNCs. a lot of energy and funds. they can provide significant economic benefits. expand its trade. 1400 Cr in year 2008. Still it‟s treated as a part of entertainment industry. The size of this sector wasmere Rs. the top four players occupies as much as 95% of market share. General introduction about the sector
The industry is highly concentrated.events. a range of skills. stimulate its economy. Events require a high degree of planning. Events can bring community together for purpose of fundraising. The top four players are: -
Corporate Events Conferences Corporate Celebrations
Celebrity Appearance Fashion Shows Music Concerts and entertainment shows
Promotion and management of Brands
Events specially created for television channels
Focused around a sporting event
Concept Events (Theme Based Events)
Concept conceived by Event Management Company
Mixture of two or more of the above
with graphics included by the creative team within the prescribed deadlines and make a researched concept presentation to the clients. Based upon the project requirements critical dates or deadlines are drawn up and the best possible solution among alternatives to achieve these deadlines is chosen.
. Then the project manager draws up a cash flow statement. responsibilities are assigned to the relevant staff members in the team for the Event. the very first step creative conceptualizes works on the designing. visuals. Once the preliminary discussions are over. etc. The overall coordinator along with the sales and marketing team should ensure the completion of overall design. External agencies such as architects and engineering contractors may be consulted at this stage to understand feasibility of planned concepts. a budget statement and arranges budget allocation for the event. and the final concept sold to the client. Most event management companies have experienced production managers who understand the feasibility of planned concepts.Others Talent Banks High Profile Weddings. Dance Parties
Activities in Event Management
Events typically have a team based environment and a project type of organization structure. Coordination of arrangements required is divided among the team members. Thus. models of stages.
Then the Project manager prepares a thorough schedule after understanding the critical steps ad issues involved in that particular event.
At this stage. sales and marketing team then think about production of advertising promotions. Here fire. At this time day-by-day tracking of timing and finance with a feedback on possible changes i. Event managers should look humble and be available to the clients to call on. posters.
brochures. air.e. increase or decrease in expenditure on various items. A joint team of the concept creator and the main contractors then need to check out the special-effects equipments and arrangements.
During-Event Activities During the event. Logistics is another important area that needs to be given priority attention by event coordinators. At the same time. Keeping the feasibility in mind physical design are finalized and contractors begin work. recording arrangements if
. etc. For overall coordinator. The conceptualizes‟ efforts should be appreciated at least during the event. and rail transport for the participants and event managers. softer aspects come into the focus. the legalities of drawing up the contract. safety and insurance issues need to be taken care of. Photographs and other multimedia so desired also need to be taken from strategic locations. The coordinator. agreements and finalization by signing of contracts between the event managers and clients becomes a necessity. Thus monitoring is the gist of the during-event execution activity that is involved. road. display objects and the food and beverages. there should be a constant surveillances of the specially effects. it is important to pass on all credit to supervisors. arranging transportations of material. Logistics in events essentially involves booking of hotels.
. staffing. This theory states that the function of management can be classified into planning.
Finally. the overall coordinator should do the formality of thanking all involved for the whole heart edand extra efforts provided. So you first need to strike a good rapport with him. Preparation is the key to a successful event. We term this activity as Carrying-out the Event. post-event activity also run into accounting and other such works.
The first and foremost thing to do while planning an event is to know about the client's expectations. Since you are a professional event planner he is bound to believe that you have a better knowledge about these things and will respect your judgment. The team needs to carry out a postmortem analysis on the event and conduct an event evaluation. Keep in mind the fact that the client has a very hazy idea of what he wants. Final accounts setting (bills to be paid on receipt) is accompanied by explanations for overspends.Post-Event Activities Beginning with the physical task of dismantling of the sets. Finally. When a client first approaches you for assigning a task. leading and controlling. Therefore. improvements and adjustments required should be worked upon. Letters should go out to clients thanking them and the seshould include a post-event questionnaire seeking to measure client satisfaction. Performance evaluation of the coordinators during the event should be carried out immediately so that weak points after the event can be used for learning. sit with him and find out what he wants and how he wants it. Once you know his expectations youcan start giving your inputs. Based on this feedback. it is to denote the production of an Event. Recording the photographs taken of the event in the form of a photo-documentary helps a lot. He expects you to change that hazy idea into a reality. Staging an event takes more than a wish or dream. when we use Event Management. the most important part of Event Management is the execution of the Event as planned.
Make sure your event does not clash with other events.Key Factors in Planning an Event
Check the feasibility Is the event a good idea Are we in the right community Who would be the spectators About the venue About the media of advertising Fund stream
Timing Full time should be devoted to implementation of plans. The Organizing CommitteeIt should comprise of experts in the following streams: Financial
Determine the sources of revenue Expected level of expenditure Time gap of expenditure and revenue Establish a system of financial accounting and control
To attract best possible audiences Get sponsorship and best support possible
Guide overall operation of event Managing the technologies require
Facilities offered By 2 FACE EVENT MGMT Programs Awards Transport Catering Safety and Security Entertainment Anchoring and announcement Music and Sound system Licensing Publicity Promotion
Public Relations Teams
To handle the celebrities. To host press conferences.This team is required to take decisions from conceptualization to completion of the event. This team is required to take decisions from conceptualization to completion of the event.
Make appropriate contracts involved in managing an event Handle lawsuits that may arise
Public Relations Teams To handle the celebrities. if invited in the event To host press conferences.
. if invited in the event.
marketing and specifically event marketing professionals cannot lose sight of the fact that the sales cycle only begins at lead generation and that current and prospective customers must also be nurtured even beyond purchase. The increasing competitive pressures brought on by globalization are forcing business professionals to find new ways to engage customers.Facilities offered
Programs Awards Transport Catering Safety and Security Entertainment Anchoring and announcement Music and Sound system Licensing Publicity Promotion
EVOLUTION OF EVENT MARKETING From its origins in event planning. While it is important to garner leads. Not surprisingly. savvy event marketing professionals are therefore focusing the majority of their efforts and budgetary spend on lead generation tactics such as trade shows. the event marketing industry has seen great growth in the last five years and has consistently been one of the most effective tools that marketing professionals have at their disposal in terms of making a tangible connection to current and potential customers.
customized or modified to achieve the clients objective of reaching out and suitably influencing the sharply defined.Companies can benefit tremendously from the deeper event marketing touch points that promote nurturing such as proprietary conferences that provide a controlled environment for delivering messages and closing business. specially gathered target audience by providing a complete sensual experience and an avenue for two-way interaction. The nurturing process will allow the customers to more effectively be funneled into the subsequent stages of the sales cycle thus creating greater opportunities to develop into repeat customers.
Fig: Events Definition In-Short This is a diagrammatic representation of the above definition. From the model it is evident that an event is a package so organized has to provide. reach and live interaction between the target audience and the client to achieve the desired impact. EVENT MARKETING An event is a live multimedia package with a preconceived concept.
In fact. understanding what the brand stands for. This is the way publicity and promotions work. artistic events could suit you better. If you have a technical product. you are looking for reach and you are selling a low cost product with wide general appeal. If. In that case the product is advertised through banners and media and even door to door canvassing. identifying the target audience and liaison with the creative conceptualizes to create an event for a prefect mesh with the brand‟s personality. ideally event marketing involves simultaneous canvassing and studying the brand prints.
Match the Event to Your Market Choose the kind of event that appeals to your target market suits your product‟s image and fits your marketing objectives. Marketing plays an important role in pricing and negotiations as well as identifying opportunities to define and retain event properties by gathering marketing intelligence with regard to pricing. Effort is taken to ensure that people sit up and take notice of the event. sports sponsorship may be the avenue for you.
PUBLICITY AND PROMOTION
If one knows how to organize an event he should also know how to market it. which is to be shown on television and different companies make a beeline for sponsoring their respective products in the due course of the programme. timing etc. put your sponsorship money into good causes
. its positioning and values. keeping the brand values and target audience in mind. science-type sponsorships would be possibilities and if your main aim is to be seen as a good corporate citizen.Event marketing involves canvassing for clients and arranging feedback for the creative concepts during and after the concept initiation so as to arrive at a customized package for the client. Sometimes it could be an event like an award ceremony. If your product is a n up market one. for example. If there is something very peculiar or special about the event then that main point has to be highlighted. A product launch for example requires a sales promotion campaign either before or after the launch.
This tends to create clutter of product launches. The meteoric history of event marketing is based in sports marketing. Similarly innumerable new music albums. In fact. Meticulously planned events for the launch of a product/brand seldom fail to catch the attention of the target audience. AIDS research is another one. Event marketing provides a cost-effective approach to making a more hard-hitting. fail to provide any guarantee of reaching a targeted audience. Charities go out of their way to meet both their own fund-raising needs and the profit requirements of the firms they team up with. Brand Building
Creating awareness about the launch of new products/brand Enormous nos. to name three. of launches also leads to need to overcome the ³ooh-yetanother. The large no. of brand/product are launched every month. music and arts represents a combined 35 percent of event spending as compared 45 percent for sports-related events.
1. Event marketing also continues to thrive as traditional advertising rate skyrocket and. such as retail outlets.product´ syndrome. etc get released periodically. emotional. which show their worth in extra profit. really. The Children‟s Hospital. and tangible pitch to consumers.
. and build strong relationship with various channels of distribution. films.. The need to therefore catch the attention of the target audience at the time of launch becomes very important. It also gives companies the opportunity to cross-promote (promote with other companies that have related products or services).offer sample products (give-always). and the businesses need promotions. the Red Cross or the environment. It is a commercial relationship and the entire better for it. Charities need funds.
Special service camps of exhibitions are the perfect events that provide the opportunity for a two way inter action and error free communication. the Armada. to let owners experience the thrill of four wheel driving. and lets the participant experience the high. IMTEX. M&M charts out an of beat route that emphasizes the difference between normal and four wheel driving. exclusively for the owners of their four wheelers. brotherhood.
. To convey this via traditional modes of communication to the existing and potential customer base may sometimes be futile. are an attempt to build a specific image of not only the corporate. one feels when steering and navigating an Armada. but also the product. By the time the product reaches its maturity/decline stage. And events offer the best medium for such a focused approach. the need for cutting down the budgets associated with the media campaigns.Presentation of brand description to highlight the added features of product/services Sometimes technological changes pave the way for manufactures or service providers to augment their products. Coke is associated with Olympics since 1928. It helps in generating feelings of brand loyalty in the products end user by treating them as royally as possible. events can be designed to assist in changing beliefs about firms/products/services. Image Building Over and above the brand identity that a company encourages. the rationale behind this is similar values and ideologies: International peace. standard of excellence and fun. In other words. the Industrial Machine Tools Exhibition. events such as The Great Escape conceived by Mahindra and Mahindra. 2. For Example. Helping in rejuvenating brands during the different stages of product lifecycle The massive amount of money that is spent during the introduction stage of products gets drastically reduced over time. is an event used by most machine tool manufactures to explain and high light the new and improved features of their product. Helping in communicating the repositioning of brands/products Events help in repositioning exercises to be carried out successfully. while at the same time maintaining the customer base is felt.
events still provide and effective means of being spotted. Lux Zee Cine Awards.Fig : Constructing the Brand Value Chain
3. Femina Miss India. Title sponsorship of a major event provides the sponsor immense benefit since the sponsors name is mentioned along with the event like
Hero Cup. Focusing the Target Market
Helping in avoidance of clutter Even though some events do get congested with too many advertisements. For example.
Implementation of Marketing Plan Enabling authentic test marketing Events bring the target audience together. Such a situation is very valuable given the ineffectiveness of traditional modes of communication in holding on to the attention of the audience. or example. marketing events that the rito -Lay Company used before it launched its WOW! brand of potato chips. They also provide a foundation for exchange and sharing of knowledge between professionals. In such a situation it is very favorable for sellers to put forth their presentations without any diversions.Unparalleled footwear company NIKE ensures that it sponsors those events which willgive it a chance to create an emotional tie with the participants through onsite brandusage and product presentation. 4.Enabling interactive mode of communication Events generally provide an opportunity for buyers and sellers to interact.Example: Bang!Linux2000.
Enabling focused sales and communication to a captive audience In an event the audience is more or less bound to witnessing one particular event. Auto Expo. thereby creating opportunity for test marketing of products for authentic feedback. Burger King received onsite signage and distribution of bounce back coupons. The seller can identify exactly the traits and other characteristics that are desired. or example. EM
(Event Marketing Company) helped them to create a 30-concert series at the New York Palladium. Burger King wanted to reach a young demographic in the New York area.
. concepts ranging from retail store specific events to mega events like one day international cricket tournament.
Enabling sales promotion Weekly events conducted by Crossword Bookstore helps in generating more revenue during the weekends as compared to the revenue generated in the weekdays.Coke is sponsoring the Olympic since 1928.Increasing customer traffic in stores Events can be conceptualized to increase customer traffic. is an annual technologicalfestival held by NSCIT (Dwarka) has helped the sponsors in establishing their relationship with the Institute and ensuring that an image of being interested is createdand nurtured.
Help in relation building and PR activities
Practitioners of this marketing function believe that event marketing campaigns have theability to create long lasting relationships with closely targeted market segments. They can be customized to make available.
or example. co-sponsored by McDonald‟s is a combined effect in increasing the customer traffic as well as increasing the awareness among the upper class of the existence of new Mc D‟s outlets.
or example: Moksh organized by Ys Events & UX Events.the Olympics give the company the opportunity to identify its product with the foremostspecial event in the world. As coke does business in over 200 countries.Relationship building is not restricted to end user customers but also targeted atenhancing new distributors and sales representative relations. Nescafe 3-in-1 treasure hunt.
Events such as the annual limited period discount sales fromWrangler and Van Heusen are authentic stock clearance and seconds sales aimed atgenerating immediate sales. or Example. Movies and Games over the internet was up against major and strong competition. Books. The result of this publicity stunt started the ball rolling towards getting this company purchased by eBay for more than $300 million. Generating instant publicity An event can be designed to generate instant publicity upon the implementation of marketing strategy. which wanted to sell products such as CDs.
. during the cricket world cupheld in England SBC introduced a unique pattern of motivating the sales force byawarding them runs instead of the traditional points system.Motivating the sales team The need for interaction is not restricted to external customers only and end consumers are not always the focus of live media exercises. This resulted in conversionof almost all of its employees into sales person. The e-commerce start up Half.com. Generate immediate sales Most events let firms install and exclusive boot and give the permission to exploit theopportunity to merchandise. This is especially popular amongst pharmaceutical and other FMCG companies.
A specific no. This provides an advantage of higher brand recall to the client.
ADVANTAGES OFFERED BY EVENTS
As is clear from the preceding section. maintenance and updating
By keeping track of the reach and its effectiveness as well as interacting with the audience that actually turns up for the event. Events can then help in maintaining and updating the database. Events have the ability to bring together sharply defined participants since the capacity for a particular event is usually limited. The audience that has been specially invited invariably is an ideal audience. The database can be used to track various marketing trends. use of events as a marketing communication tool not only take care of the problems associated with traditional media but also offer certain advantages because of which events are gaining importance over them. the option of control reach can be exercised and ideal audience for narrow-casting of information can be gathered. The word-of-mouth publicity that this generates is an advantage that lingers on a long time after the event is actually been carried out. of the target audience could be invited of enticed to buy tickets for a show especially created for a particular profile of the target audience.
An event carried out professionally and cleanly is invariably a memorable experience. event sponsors can assimilate and authentic database.
2.Enabling market database assimilation. Since the audience is actively targeted. This leads to lowering of the media networking budgets and focused communication with the specially gathered audience.
3. Some of the advantages are detailed below:
5. it is undoubtedly a thrilling situation. impact and tangible immediacy of measurement. then the same is also reported impartially.
6. events as a live media offer a certain amount of immediacy to the experience ± of being there while it µs happening. The high recall value of live media communication is also a major factor. For the audience. the localization of events is very easy. Events can be designed such that the audience is actively involved in every part of the event and made to feel good. Thus.
7. it is possible to feel and deduce there actions of the audience to the aim or objective that the event was conceived for. Thus.4. The advantage in terms of post-event publicity that events can offer over and above the paid or bartered media is the benefit associated with reports of the event in the newspaper and news on the electronic media. This is so because of press ad is basically a flat piece of paper and a commercial is just an audio visual experience. Live media scores over conventional advertising in terms of reach. This is a double edged sword because.
.Live media also enables interactive communication. Being a live media. in case the event is not up to the mark or is doggedly controversies. Easily customizable nature of events. For such reports there is no extra cost to be borne ± neither by the sponsor nor by the event organizer. No other media can boast of the ability to provide such massive collection of feedback instantly as events. The involvement of all the senses in experiencing the event is one of the greatest advantages that events can offer.
8. mean that specific traits of the local in habitants can be incorporated in the big picture to ensure that the event is socially and culturally in tune with the local culture. Live media communication is a complete sensual experience as compared to a press advertisement or TV/Radio commercial.
into two categories: Complete: It covers all the aspects from conceptualization to execution till clientsatisfaction feedback. The high profile events organized in city are basically managed by companies working in Delhi. Such software become products by themselves and can be used profitability in the future.
.The most common events organized here are:
Utasav Décor India Handicrafts Mela Different Corporate Meetings Fashion Shows Musical Concerts Dandiya Raas Nightlife parties Concerts & shows Fest & live shows
Event Management can be classified on the basis of service provided. The conversion of good events into television software for future use either by the sponsors for their commercials or by media house for programming is also a unique benefit that events offer.
Event Management in Delhi
Event Management in Delhi is not so old concept. As such very few recognized event management companies exists here.9. Pune and Mumbai .
Event Management Companies YS EVENTS & Promos
2 FACE EVENT & mgmt
UX Events & Media
R2S EVENTS & Solutions They organize birthday parties.
. Wedding Parties. Dance Parties. They deal at both micro and macro level there parties are starting from few thousands to as high as 35 lakh‟s .Partial: They provide partial services like a combination of few for example lights andcatering or music. venue and celebrities. but below mentioned organizations are acting as partial or complete service providers. but then the budget will touch 12-15 lakhs figure.
Event Management is still at a personal level. New Year Parties. If required they can call celebrities also. marriages and fashion shows which are mainly for entertainment or fun purpose. There is no full.fledged event Management Company working in the city. Farm Parties. Club Parties. The biggest event which they have managed was a show worth 25 lakhs in 2009 year. Concerts & Shows. The events that they normally organize are: Dandiya Nights.
gala weddings. * Events (Club/Open air)* * Promotions* * Road Shows* * Van Promotions* * Canopies Display* *Fun Games* * Music*
. conferences. Our management skills are much appreciated by the Industry and make us even more focused for newer challenges. Massive Productions. the name behind many successful open air events.CHAPTER 2: PROFILE OF THE ORGANIZATION
T M A N A G
2 FACE EVENT MSGMT
2 face event mgmt. It is our constant endevour to serve better through path breaking concepts and better ideas. The Company was formed to become a one stop solution for Events. Hospitality & Media. Parties. Club Events. Artist's Performances. Our past accolades have pushed us to move further expanding horizons towards higher goals. 2 face event mgmt has a substantial reputation built over the period of Five years in serving the national and international clients with quality of work and total commitment to satisfy each and every client.
.*Films* * Entertainment* * Club Openings* * Theme parties* * Innovative Ideas* * Trade Shows* * Exhibitions* * Road cross event* * Public awareness & etc* * Product Launches* * Conferences* * Dealers Meet* * Business Meets* * Corporate Events* * Press Conferences* * Showroom Opening* * Ramp Show* *Fashion Shows* *Fairs & Carnivals* * Public Events & Sponsorships* * Birthday Celebrations* * Decorations* * Workshops They properly deal in Artist Management & they have recently done few fest of colleges.
It was established these years by Mr. This is a five member team.
. The size of their events depends upon the customer needs and requirement. Amit & Mr.Origin of the organization
T M A N A G
2 FACE EVENT MGMT This is a Delhi based Event Management Company. Till now they use to provide complete service but now on they are planning to provide partial services. Gentle Wadhwa . The biggest problems which they are facing are security system in Delhi and entrance of the daily newspapers in the event management arena. The events they organize are: Concerts & Shows Annual Dance Competition
Fashion Shows Annual
Functions and Cultural Evenings of Schools and Colleges
Celebrity Show Football Battle field Club Promotions Exhibitions Night life parties Many more Recently they have done few events . Because of the lack of awareness Delhi people are not looking at the event management companies as a facilitator they think its waste of money. Rahul Chandoria are partners. Mr.
Creating development plans for each participant. interests. The person is proactive in the decision-making process and accepts final responsibility for all decisions 4). you should ask for help from more experienced colleagues 3. Accelerating the integration of new team members and leaders to achieve higher performance more quickly. productive and motivated workplace for people with different personality and behavioral styles. including the strengths each would like to cultivate.3
DISCUSSIONS ON TRAINING
3. abilities. and building a happy. Identifying the barriers to team and individual success. Clarifies his/her personal values. goals and seeks resources needed 2). prepares for the advising sessions and brings appropriate resources or material and follows through on actions identified during each advising session 5).2) Key learning Learning the things that motivate (and de-motivate) each person. contacts and makes appointment with the advisor or counselor when required or when in need of assistance 3).
.1) Student’s work profile (Role and Responsibilities)
1).CHAPTER . not undertake a task for which you have not been adequately prepared. If at any time you are in doubt.
Take this statement. If you are not able to achieve your event and advertising objectives through your event. The exit pass form is required to get exit pass for security clearance. manage big events? For this purpose of research I will be following the following criterion. Dying looks like a problem that needs a solution yet there is no possible solution to it. To get feedback from target audience/ guests. A research on how people can live forever makes little or no sense. make feedback form part of your gift voucher. Event evaluation should be done immediately after the event is over or the next day. it is a complete failure on a commercial level. to remove exhibits from the facility. People must die. If a situation has no possible solutions then it makes little or no sense expending resources researching it. the next time you organize an event. “everybody wants to go to heaven but nobody wants to die”.CHAPTER . Step 1: Determine the extent to which event and advertising objectives have been achieved.4
STUDY OF SELECTED RESEARCH PROBLEM
My research problem deals with how to. To make sure that your clients give you feedback.
4. 1).1) Statement of research problem
Generally speaking a research problem is a situation that needs a solution and for which there are possible solutions. then no matter how much people enjoyed the event or how much popularity your event got. make the feedback form part of your Exit pass form. It is all about finding your mistakes and learning from them.Event evaluation is necessary to make you and your team more efficient and effective. Conduct a meeting with your team members to evaluate your event. Step 2: Get feedback from your clients and target audience. One good way of getting feedback is through feedback form.
very good. as people are generally reluctant to give any feedback in writing. These tactics are required to get feedback.A guest can redeem the gift voucher only when he/she fills the feedback form and give it back to an attendant. poor could have to make
Q6) How do you rate the various services provided by us (please check one of the option):
Q2) what do you like most in the event?
Q3) what do you like least in the event?
Q4) what are the problems you faced during the event? Hospitality: Q5) what been done this event better? Excellent. You can ask following questions in your feedback form:
Q1) Did you enjoy the event? If no. average. then please state the reason.
poor Excellent. average. The work involved includes the following:
. average. very good. very good. You don't want to irritate your guests. poor
Q7) would you like to participate in our next event ? Note: Your questionnaire should not have more than 10 questions. 4. very good. poor Excellent.and designing a workable plan to carry out the research work within specific time limit. Of course the type of questions you will ask may change from event to event. average. Ask only relevant questions and keep the questionnaire short to 5-6 questions. average.Catering: Transportation: Management staff behavior: Management staff services:
Excellent.2) Statement of research objectives
Company‟s social responsibility is: • To give back to the community • Keep customers satisfied and happy • Project itself positively • Communicate relevantly • Care about governance and Environment
STEPS IN PLANNING THE RESEARCH DESIGN: There are four broad steps involved in planning the research design as explained below: Determining work involved in the project: The first step in planning research design is determining the work involved in the project. poor Excellent. very good. And don't forget to mention the following line in you feedback form: "Thank you for taking the time to complete this feedback form".
Invitation Components. Event Fact Sheet. Hiring and Certification Information..
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3) EasyEventPlanning.(a) To formulate the marketing problem (b) To determine information requirement (c) To identify information sources (d) To prepare detailed plan for the execution of research project
4.3)Research Design and research methodology
1) UCLA Special Events and Protocol-Event Planning Resources Samples of templates and checklists to assist you in the event planning process: Budget Planning Checklist. Speaker Worksheet.
information will help you plan every aspect of baby shower including ideas.
8. parties and meetings. Invitations. friends and family members who are going to throw the baby shower. iParty.5) EventPlanning.com It is an online directory website to help you locate professional party and event services anywhere in US. games. 9.com It provides party planning tools. 6) MyPartyPlanner. drinks invitations and food. It has tips and information for your wedding reception and party planning.
10. weddings.net Planning an event? Get local bids from Caterers. Entertainment. party favors. Party411. EventQuote. including invitations you can create and design yourself. suggestions for unique party supplies. Photographers.Babyshower101. holidays and corporate events. special occasions.com Baby shower 101 was created for new moms.
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Besteverparty. Once can also define research as a scientific and systematic search for pertinent information on a specific topic. whether that knowledge aids in construction of theory or in the practice of an art. Research Methodology Research in common parlance refers to a search for knowledge. formulating hypothesis or suggested solutions. In short. we wonder and our inquisitiveness makes us probe and attain full and fuller understanding of the unknown. when the unknown confronts us. Stephenson in the Encyclopaedia of Social Sciences define research as “the manipulation of things.12. D.” Redman and Mory define research as a “systematized effort to gain new knowledge.com It helps you plan your party with hundreds of party ideas and party planning tips.com Boost your career with online management and leadership training from MindTools.” Some people consider research as a movement. concepts or symbols for the purpose of generalising to extend. making deductions and reaching conclusions. It is the persuit of truth with the help of study. Research is an academic activity and as such the term should be used in a technical sense. research is an art of scientific investigation. This inquisitiveness is the mother of all knowledge and the method. The systematic approach concerning generalisation and the formulation of a theory is also research. organising and evaluating data. We all possess the vital instinct of inquisitiveness for. a movement from the known to the unknown. comparison and experiment.
13. collecting. and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis. which man employs for obtaining the knowledge of whatever the unknown. an original contribution to the existing stock of knowledge making for its advancement. Slesinger and M. As such the term „research‟ refers to
. In fact. can be termed as research. According to Clifford Woody research comprises defining and redefining problems. Send online invitations or print them out.” Research is. It provides great techniques for managing time and setting goals.Mindtools. correct or verify knowledge.com. the search for knowledge through objective and systematic method of finding solution to a problem is research. It is actually a voyage of discovery. observation. The Advanced Learner‟s Dictionary of Current English lays down the meaning of research as “a careful investigation or inquiry specially through search for new facts in any branch of knowledge. thus.
situation or a group(studies with this object in view are known as descriptive research studies). 3. To test a hypothesis of a causal relationship between variables (such studies are known as hypothesis-testing research studies)
. formulating a hypothesis. analyzing the facts and reaching certain conclusions either in the form of solutions(s) towards the concerned problem or in certain generalizations for some theoretical formulation OBJECTIVES OF RESEARCH The purpose of research is to discover answers to questions through the application of scientific procedures. collecting the facts or data. To determine the frequency with which something occurs or with which it is associated with something else (studies with this object in view are known as diagnostic research studies). we may think of research objectives as falling into a number of following broad groupings: 1. The main aim of research is to find out the truth which is hidden and which has not been discovered as yet.the systematic method consisting of enunciating the problem. To portray accurately the characteristics of a particular individual. Though each research study has its own specific purpose. 2. To gain familiarity with a phenomenon or to achieve new insights into it (studies with this object in view are termed as exploratory or formulative research studies). 4.
it occupies 65% of the share of total events.60% of the respondents said that the major problem in the progress of the industry is lack of awareness and 40% said that getting sponsors for the event is the biggest problem. Still event management companies have left one of the major aspect of post event communication which includes the media coverage and the client satisfaction surveys. out of which the probability to provide services ( partial andcomplete both) is 56% the figure comes around to be 60 events per annum. The service class will still remain ignorant to it.
Analysis & Interpretation
. Looking at the trend of emerging professional educational institutes. The profile of events that takes place is still not the utility based like product launch and corporate meetings its still mainly entertainment based only.CHAPTER 5
Based on the prior trend the expected number of events in future areapproximately 105. The projections regarding the profile of customers are as follows: The majority of customers will belong to same classes‟ professionals and business class. the companies are not paying due attention to facilities like catering. the event management companies are very optimistic. Looking at the local preferences. That is the reason the companies are not able to perform better. This also hinders the brand building exercise of these companies.
Other events have their own taste & preferred by peoples.From above diagram we conclude that every event has its own segment & wedding is the biggest segment people do attend this event time to time since marriages are on regular basis.
What is the Buying Behavior after a positive experience of an EVENT
Where a = Product/service you have heard but not checked out yet
Mo re likely less likely e i t h e r M o r e likelylesslikelyn e i t h e r M o r e likelyle
sslikelyneither a b c
Cost factor influences people to take partial services from event management companies. therefore big players are not interested to enter this city. Economies of scale not available to companies. Service Portfolio of companies is very wide for the city. hire event management companies from Delhi. Due to poor response and lack of cooperation from public the companies are not interested in expansion. Conservative mentality doesn‟t allow people to accept major changes.
CHAPTER . Lack of proper marketing and advertising by existing companies. Proper security measures not available. localities that organize events.6
. Performance of existing companies is doubtful. Mumbai and Delhi. Low awareness among the people. that is the reason.
but generally companies are charging around Rs. Rather than looking at the press people as their competitor they must join hand with them to share the cost and benefits also. Due to innovative marketing tools the traditional marketing tools are redundant so Delhi‟s business class must also know that it‟s time to switch over to the new tools like trade fares and road shows rather than press advertising. People should be made aware about the fact that hiring an event management company would help them save time. Similarly the other services charges must also be reduced up to a viable extent.
.Recommendations Companies need to focus on some particular kind of events that they will organize. Press people can get better exposure and provide the companies advertisements on a lesser cost. efforts and cost.140 per plate. The charges for complete services should be reduced. this will help them gain proficiency in their field.75 per plate. As an example for catering services the general market price is around Rs. People should be made aware about the concept through proper media coverage telling them about the successful events and the benefits. ultimately leading to cost saving.
APPENDICES Name :
Position : Q.4 Possible difficulties / drawbacks in hiring an event management company a) Expensive b)Availability c) Reliability d) Quality of work e) Limited choice f)Less flexible
.1 What is the number of events organized in your city per month? a) 1-5 b) 5-10 c) 10-15 d) 15-above Q.3 Which course of action do you prefer while organizing an event? a) Personal arrangement b) Hiring event mgmt comp.2 Do you think event management as a profession/business will be a success in your city? a) Yes b) No Q. c) Outsourcing Q.
Ux & R2S) a) 1-3 b) 3-5 c) 5-10 d) More than 10
Q.7 Problems faced by the event management companies a) Licenses b) Sponsors c) Lack of awareness d) Permission
Q.Q.8 Different types of events mostly organized by the companies a) Corporate Meetings b) Product Launch c) Promotions d) Marriages e) Fairs f) Live Shows g) Musical Concerts
.5 What is the number of events organized in the city per month by you (Ys.6 Profile of customers of event management companies a) Business man b) Service class c) Professional d) Educational institutes
www.juliasilvers.scribd.2faceevent.ysevents.htm & other sites
Search engine of Google Magazines such as Events in India.Bibliography
All this information has been collected from its
Official website of companies
www. Advertising & Marketing Reports in newspaper etc
.com/embok.yahoo.com www.uxevents.in www.in Other sites such as Search engine of Google www.eventmanagement.r2sevents.com www.in www.in www.