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Appendix D Abbreviated Course Syllabus C;ourse Number: Course Name: Instructors: Required Text: Aswathappa, Human Resource Management

Course Description: A description and analysis of human factor of the organization to develop an understanding of process of recruiting , managing and developing the organizational workforce. Topics such as training and development and promotion and transfer is included.
Estimated Contact Hours

Management(Mgt) 3.3 Human Resource Management Mr. Vijayakumar

Topic Outline

Human Resource Management 1. Meaning of HRM, Importance of HRM 2. Objectives and Functions, process of HRM 3. Role of human resource manager, duties and responsibilities Human resource planning 1. Recruitment, Selection and Placement 2. Meaning and importance of human resource planning 3. Benefits of human resource planning, Meaning of recruitment 4. Methods of Recruitment and Selection - Uses of tests in selection 5. Problems involved in placement Training and Induction 1. Meaning of Training and Induction 2. Objective and purpose of induction 3. Need for training, benefits of training 4. Methods of training Performance Appraisal and compensation 1. Meaning of performance appraisal 2. Objectives of performance appraisal 3. Methods of performance appraisal and limitations. 4. Principles and techniques of wage fixation . Promotion & Transfers

1. Purpose of promotion 2. Meaning of transfer, reasons for transfer, types of transfer 3. Right sizing of work force. Need for right sizing. Work Environment 1. Meaning of work environment 2. Fatigue, Implications of fatigue, causes and symptoms of fatigue 3. Monotony and boredom, factors contributing to monotony and boredom 4. Industrial accidents 5. Morale, Grievance and Grievances handling 6. Personnel records & Personnel Audits. HRD 1. Meaning of HRD 2. Role of training in HRD. 3. Knowledge management, Knowledge resources 4. Impact of globalisation on human resource management 5. Problems in relation to Transnationals and multi nationals. 4

Estimated Contact hours Identification of CPC Topics Covered in this Course: Accounting Marketing Finance Management Management principles Organizational Behavior Human Resource Management Operations Management Economic/Social/Legal Environment Legal Environment of Business Economics Business ethics Decision-Support Tools 0 1 0 1 4 43 0 0 0 0

Information systems Quantitative methods/Statistics International/Global Dimensions of Business Integrative Experience

0 0 1 0

Total (Estimate of Contract Hours)

50

Appendix D Abbreviated Course Syllabus C;ourse Number: Course Name: Instructors: Required Text: Course Description: Accounting (Acc )3.4 Corporate Accounting Mr. Ramamurthy BM Maheshwari, Advanced Accountancy Vol I & II A description and analysis of accounting principles and practices of corporates and includes topics such as isuuesand redemption of shares and debentures, amalgamation, mergers and international reconstruction.
Estimated Contact Hours

Topic Outline

Company Final Accounts 1. Meaning 2. Preparation of Trading and Profit and loss Account 3. P&L Appropriation Account - Balance Sheet Issue of Shares 1. Meaning - Kinds of Shares,- Problems on issue and allotment of Shares

10

2. Calls in arrears and Calls in Advance- Over Subscription and under Subscription - Issue of Shares at Premium, Discount 3. Forfeiture of shares - Reissue of forfeited shares - Issue of Shares to the Vendors -Issue of Shares to the Promoters. Issue of Debentures 1. Meaning, types of debentures 2. Shares V s Debentures - Issue of Debentures 3. Problems on issue of Debentures, Entries and Accounts. Pooling Method by nature of business (Amalgamation) and business purchase (Absorption and external reconstruction) as per Accounting Standards - 14 18 5

1. Meaning - Difference between Amalgamation and Absorption 2. Preparation of purchase Consideration under Different methods Settlement of Purchase Consideration 3. Problems on Amalgamation, Absorption and External Reconstruction

Internal Reconstruction 1. Meaning - Forms of Reconstruction 2. Alteration of Capital and Capital Reduction

12

3. Internal Reconstruction V s Amalgamation - Internal Reconstruction - Internal Reconstruction V s Absorption V s External Reconstruction 4. Scheme for Internal Reconstruction of a Company Problems

Recap Estimated Contact hours Identification of CPC Topics Covered in this Course: Accounting Marketing Finance Management Management principles Organizational Behavior Human Resource Management Operations Management Economic/Social/Legal Environment Legal Environment of Business Economics 0 0 54 0 5

1 0 0 0

Business ethics Decision-Support Tools Information systems Quantitative methods/Statistics International/Global Dimensions of Business Integrative Experience

0 0 0 0 0

Total (Estimate of Contract Hours)

60

Appendix D Abbreviated Course Syllabus Course Number: Course Name: Instructors: Required Text: Course Description: Marketing (Mkt )3.5 Service Management Ms. Suparna Das Shanker, Ravi - Services Marketing - the Indian Perspective; Excel Books, New Delhi; First Edition; 2002 A description and analysis of nature of services, the service industry, planning and delivery of services and management of speciality services like health care, tourism and hotel industry.
Estimated Contact Hours

Topic Outline

Introduction

1. Understanding Services Phenomenon 2. Growth, of Service Sector; Role of services in Economy 3. The concept of Services; Characteristics of services; Classification of services

Marketing Mix in Service Industry

1. Product in services, price, promotion, Place 2. Process, people, physical evidence- (concepts only)

Knowledge of the customer

1. Customer Involvement in Service Processes

2. Customer behaviour in Service Settings 3. Targeting Customers, Managing Relationships and building Loyalty.

Planning & Managing Service Delivery

1. Creating delivery systems in place 2. Cyberspace and time 3. Enhancing Value by Improving Quality and Productivity 4. Balancing Demand & Capacity. : Tourism Management 8

1. Introduction; Concept & Nature of Tourism; Significance & Impact of Tourism 2. Market Segmentation in Tourism; Tourism marketing Mix 3. Management of Travel Services: 4. Role of Travel Agencies & Travel Organisation 5. Tour Operations - Meaning and services.

Management of Hotel Industry

1. Hotels; Facilities 2. The guest Cycle; classification of hotels 3. Marketing Mix of Hospitality Industry

Health care services:

1. Hospital service Management - Introduction to Hospitals 2. Development of Hospitals; Facilities; Personnel; Administration; 3. Hospital service extensions 4. Marketing the medical transcription services

Recap Estimated Contact hours Identification of CPC Topics Covered in this Course: Accounting Marketing Finance Management Management principles Organizational Behaviour Human Resource Management Operations Management Economic/Social/Legal Environment Legal Environment of Business Economics Business ethics Decision-Support Tools Information systems Quantitative methods/Statistics International/Global Dimensions of Business Integrative Experience 0 0 0 0 0 1 0 0 42 0 2 1 0 4

Total (Estimate of Contract Hours)

50

Appendix D Abbreviated Course Syllabus Course Number: Course Name: Instructors: Required Text:
.

Management(Mgt) 3.6 International Business Ms. Laxmi Priya, Mr. Gunasekhar Francis Cherunilam, International Business Environment. A description of the global business scenario to enhance understanding of theories of international trade, modes of entry, process of international trade , institutes helping in international trade.
Estimated Contact Hours

Course Description:

Topic Outline

International Business 1. 2. 3. 4. International Business Nature Theories and Competitive advantages Evolution Nature of International business Reasons and Stages of internationalization

Approaches and theories of International Business Comparative cost advantage and problems of International Business.

Modes of Entering International business 1. 2. 3. 4. 5. International Business Analysis Modes of Entry Exporting - Licensing Franchising Contract manufacturing turn Key Projects Foreign Direct investment Mergers and Acquisitions and Joint Ventures Comparisons of Different modes of Entry

Globalisation 1. 2. 3. 4. Meaning Definitions and Features Stages Stages of Markets Production investment and Technology Globalisation Advantages and Dis advantages Methods and Essential conditions for Globalisatioin

5.

Globalisation and India. 6

MNCs and International Business 1. 2. 3. Definitions Distinction among Indian Companies, MNC, Global Companies and TNC Organisational Transformations Merits and Demerits MNCs in India

International marketing Intelligence 1. 2. 3. Information required Sources of Information International Marketing Information System Marketing Research

Foreign trade 1. 2. 3. 4. Process - Documents - Regulations regarding imports and exports Financing techniques Imports and exports. Banks- Other financial institutions focusing on exports (ECGC, EXIM Bank- functions and roles). Exchange rate determination (concept only), capital account convertibility (concept).

5. Balance of trade and payments. Disequilibriums and measures for rectification.


Export Promotion 1. Role and functions of state trading S.T.C, M.M.T.C, M.I.T.C.S, T.T.C.I 6

2. Specialised export promotion councils and agencies

1. Recap Estimated Contact hours Identification of CPC Topics Covered in this Course: Accounting Marketing Finance 0 1 5

Management Management principles Organizational Behaviour Human Resource Management Operations Management Economic/Social/Legal Environment Legal Environment of Business Economics Business ethics Decision-Support Tools Information systems Quantitative methods/Statistics International/Global Dimensions of Business Integrative Experience

0 0 0 0

0 2 0 0 0 42 0

Total (Estimate of Contract Hours)

50

Appendix D Abbreviated Course Syllabus Course Number: Course Name: Instructors: Required Text: Course Description: Information System ( IS )3.7 Computer Fundamentals Ms. Raadhika Y Jain, S.K. (1999): Information Technology O level made simple, BPB Pub. A description of hardware and soft wares to make students understand the basic working of a computer, types of computers, the various applications of computers.
Estimated Contact Hours

Topic Outline

General features of a Computer

1. Generation of computers. 2. Personal Compete, Workstation, Mainframe Computer and super Computers. 3. Computer applications data processing, information processing, commercial, office automation, industry and engineering, healthcare, education, graphics and multimedia. Computer organization. 10

1. Central processing unit. Computer memory primary memory and secondary memory Secondary storage devices magnetic and optical media. 2. Input and output units. OMR, OCR, MICR, scanner, mouse. Modem.

Computer hardware and software.

12

1. Machine language and high level language.

2. Application software. Computer program. 3. Operating system. Computer virus, antivirus and Computer security. 4. Elements of MS DOS and Windows OS. Computer arithmetic. 5. Binary, octal and hexadecimal number systems. Algorithm and flowcharts.

Word processing and electronic spread sheet.

10

1. An overview of MS WORD, MS EXCEL and MS POWERPOINT. 2. Elements of BASIC programming. 3. Simple illustrations.

Network of computers. 1. Types of networks. LAN, Intranet and Internet. 2. Internet applications. World wide web. 3. E-mail, browsing and searching. 4. Search engines. Multimedia applications.

10

Recap Estimated Contact hours Identification of CPC Topics Covered in this Course: Accounting Marketing Finance Management Management principles Organizational Behaviour Human Resource Management 0 0 0 2 0 0

Operations Management Economic/Social/Legal Environment Legal Environment of Business Economics Business ethics Decision-Support Tools Information systems Quantitative methods/Statistics International/Global Dimensions of Business Integrative Experience

0 0 0 48 0 0 0

Total (Estimate of Contract Hours)

50

Appendix D Abbreviated Course Syllabus Course Number: Course Name: Instructors: Required Text India. Course Description: Information Systems(IS) 6.1 Management Information System Radhika Y Lauden and Lauden Management Information System, Prentice Hall of A description of various information systems and their importance in corporate decision making. Topics include technical foundation of IS, subsystems of MIS and ERP, EIS and KMS
Estimated Contact Hours

Introduction to MIS: 1. Importance of information to decision making and strategy building 2. Information systems and subsystems 3. systems concepts (types of systems, system concepts applied to MIS). Conceptual foundations : 1. The decision making process 2. Systems approach to problem solving 3. Support systems for planning, control and decision making. Technical foundations of IS: 1. Introduction to computer concepts 2. Hardware concepts and software concepts applied to IS. 3. Database and file management. Subsystems of MIS: 1. Transaction processing systems 2. DSS and GDSS, ES. Information Subsystems and Organisation: 1. Introduction to ERP, BPR, AI, EIS, KMS and E-CRM.

10

10

1. Recap Estimated Contact hours Identification of CPC Topics Covered in this Course: Accounting Marketing Finance Management Management principles Organizational Behaviour Human Resource Management Operations Management Economic/Social/Legal Environment Legal Environment of Business Economics Business ethics Decision-Support Tools Information systems Quantitative methods/Statistics International/Global Dimensions of Business Integrative Experience 0 0 0 40 0 0 0 0 1 0 7 0 1 1

Total (Estimate of Contract Hours)

50

Appendix D Abbreviated Course Syllabus Course Number: Course Name: Instructors: Required Text: Course Description: Management (Mgt) 6.2 Strategic Management Ms. Maya G Salimath Azhar Kazmi, Business policy and strategic management. A description implementation responsibility. and analysis of business policy, evaluation and of strategy, environmental analysis and social

Estimated Contact Hours

Business Policy: 1. Definition and Importance of business policy 2. Purpose of business policy 3. Objectives of business policy.

Utility and application of strategic management: 1. Meaning and definition of strategy 2. Need for strategic management, process of strategic management 3. Strategic decision-making, reasons for failure of strategic management 4. Strategists and their role in strategic management.

Environment appraisal: 1. The concept of environment

2. The company and its environment, scanning the environment, relating opportunities 3. Resources based on appraisal of the environment

Strategic planning: a. Strategic planning process b. Strategic plan, - Corporate level strategies

c. Stability strategy, expansion strategy, merger strategy, retrenchment strategy, restructures strategy. d. Business level strategy: SBU (strategic business units, cost leadership, decentralisation Implementation of strategies: 1. Activating strategy 2. Structural implementation 3. Behavioural implementation 4. Functional and operational implementation 5. Integration of functional plans and policies. 6

Strategy evaluation: 1. Strategic evaluation and control, operational control 2. Overview of management control 3. Focus on KRA (Key Result Areas).

4 Social responsibilities 1. The company and its social responsibilities 2. Social responsibility for economic growth 3. Social audit.

Estimated Contact hours Identification of CPC Topics Covered in this Course: Accounting Marketing Finance Management Management principles Organizational Behaviour Human Resource Management Operations Management Economic/Social/Legal Environment Legal Environment of Business Economics Business ethics Decision-Support Tools Information systems Quantitative methods/Statistics International/Global Dimensions of Business Integrative Experience 0 6 4 0 0 0 0 0 3 4 17 8 4 4

Total (Estimate of Contract Hours)

50

Appendix D Abbreviated Course Syllabus Course Number: Course Name: Instructors: Required Text: Elective HR(Mgt) 6.4 Labour Welfare & Social Security Ms. Mamatha Prasanna Chandra, Labour problem Social Security and Welfare

Course Description:

A description and understanding of the concept of labour welfare, merits and demerits of welfare measures and discussion on various statutory and non statutory welfare activities.

Estimated Contact Hours

Introduction 1. Concept; Definition 2. Merits & Demerits of Welfare Measures 3. Concepts of Labour Welfare & Social Security 4. Growth of Labour Welfare & Social Security in India. Occupational Hazards, Industrial Health & Safety 1. Types of accidents, Causes accidents, Prevention of accidents. 2. Safety, Need for safety, measures to ensure safety in organizations. 3. The supervisors role in safety. 4. Health-Physical health & Mental health 5. Alcoholism and drug abuse, Violence in the work place 6. Use of computers to monitor health and safety.

Living Conditions 1. Living conditions of employees and his family 2. Continual education, housing for employees, recreation for employees. Counseling 1. Meaning of counselling

2. Manager as a counselor, Conditions for counseling, Counselors relation with the Counselee 3. Methods, Techniques and skills for counselling 4. Cordial relationship, mutual recognition, respect and congruence, empathy

5. Types of problems for counseling. Post retirement benefits 1. Provident Fund- purpose of provident fund 2. Employer obligation to employee towards provident fund 3. Public Provident fund, Gratuity, statutory provisions regarding gratuity, Pension. Estimated Contact hours Identification of CPC Topics Covered in this Course: Accounting Marketing Finance Management Management principles Organizational Behaviour Human Resource Management Operations Management Economic/Social/Legal Environment Legal Environment of Business Economics Business ethics Decision-Support Tools Information systems Quantitative methods/Statistics International/Global Dimensions of Business Integrative Experience 1 0 0 1 0 0 0 1 0 0 0 2 30 0 4

Total (Estimate of Contract Hours)

35

Appendix D Abbreviated Course Syllabus Course Number: Course Name: Instructors: Required Text: Course Description: Elective Marketing(Mkt) 6.4 Consumer Behaviour Mr. Sreekiran David Loudon, Consumer Behaviour A description and understanding attitudes and perception of consumers,influence of groups on individual behaviour, influence of culture on buying behaviour, and provides an analysis of B2B selling.

Estimated Contact Hours

Introduction to Psychology: 1. Its role in marketing & application to buyers behaviour Introduction to Consumer Behaviour: 1. A managerial and consumer perspective 2. Consumer rights and social responsibility 3. Current trends in CB; Models of CB.

Consumers Decision Making: 1. Decision-making process in buying

2. Psychological problems association with the prices, distribution, point of purchase and window display, packaging, labeling, brand evaluation. Consumer learning, habit and brand loyalty: 1. Consumer learning classical conditioning; instrumental conditioning; cognitive learning 4

2. Habit Habitual purchasing behaviour; function of a habit; Habit v/s complex decision making. 3. Brand loyalty approaches to brand loyalty; brand loyal consumer; brand loyalty & product involvement. Consumer Perception & Attitudes 1. Perception Consumer characteristics affecting perception; 2. perceptual selection; Perceptual Organisation & Interpretation 3. Price perception 4. Attitude Nature of consumer attitudes 5. Role of attitudes in developing marketing strategy 6. Relationship between beliefs and attitudes 7. Relationship between attitudes & behaviour; attitudes reinforcement & change Consumer characteristics & lifestyles: 1. Demographics & social class 2. Demographic fragmentation of Indian market; social class influences changing influences 3. Lifestyles and personality 4. Personality- theories relating to personality; limitations. Consumer and cultural influences: 1. Need of Culture; cultural influence 2. Cultural values and CB 3. Culture & Product; Social implications. Group influence: 1. Reference group; Types of reference group 2. Household decision making Types of household 3. Group communications: Word of mouth and diffusion process. 6 4 4 7

Business to Business buying behaviour: 1. Introduction; evolution 2. Scope; difference between consumer buying behaviour and industrial buying behaviour 3. Buying decisions; Decision makers; sources of information.

Estimated Contact hours Identification of CPC Topics Covered in this Course: Accounting Marketing Finance Management Management principles Organizational Behaviour Human Resource Management Operations Management Economic/Social/Legal Environment Legal Environment of Business Economics Business ethics Decision-Support Tools Information systems Quantitative methods/Statistics International/Global Dimensions of Business Integrative Experience 0 0 4 0 0 0 0 0 35 0 3 8 0 0

Total (Estimate of Contract Hours)

50

Appendix D Abbreviated Course Syllabus Course Number: Course Name: Instructors: Required Text: Elective Finance(Fin) 6.4 Cost & Financial Analysis Mr. B M Ramamurthy Gupta R.L, Financial Statement Analysis

Course Description:

A analysis of financial statements and a description of various types of cost and the methods of estimating cost of various activities. It also helps students to understand statements of financial nature.
Estimated Contact Hours

Understanding Financial Statements 1. Basic Concepts Presentation of Information- Statement form 2. Full Disclosure 3. Generally Accepted Accounting Principles.

Financial Statement Analysis 1. Tools of Analysis Units of Measurement 2. Comparison of Balance Sheet Common size analysis Horizontal & Vertical Analysis 3. Time Series Analysis Development Analysis Divisional Performance Comparison of Income Statements

10

1. Profit and Loss Ratios Cost of Sales to Sales Vs Expenses to sales analysis of variation in income 2. Statement of causes of financial changes increases / decreases in working capital cash flow and fund flow analysis.

Financial Forecasting 1. Sales forecast projected income statement and balance sheet 2. Formula method of forecasting additional fund needs 3. Corporate financial planning models.

Cash flow analysis 1. Cost volume profit analysis graphic and algebraic analysis 2. Differential cost analysis for managerial decisions variance analysis Cost Analysis 1. Applications and limitations 2. Limitations of financial analysis

3. Forecasting financial requirements to reflect price level changes assessment of business risk. Standard Costing 1. Meaning Standard Cost Types of Standard 2. Objectives of Standard Costing Advantages and limitations of Standard Costing. 3. Element wise classifications of Variances Analysis and Interpretation of Financial Statements 1. Meaning Need Analysis Comparision Interpretation Objectives 2. Types of Analysis 3. Techniques of Financial Statement Analysis Comparative Financial Statement Analysis Common Size Statement Analysis Trend Analysis. 10 4

Estimated Contact hours Identification of CPC Topics Covered in this Course: Accounting Marketing Finance Management Management principles Organizational Behaviour Human Resource Management Operations Management Economic/Social/Legal Environment Legal Environment of Business Economics Business ethics Decision-Support Tools Information systems Quantitative methods/Statistics International/Global Dimensions of Business Integrative Experience 0 0 0 0 2 0 0 20 0 42 0 0 0 2

Total (Estimate of Contract Hours)

66

Appendix D Abbreviated Course Syllabus Course Number: Course Name: Instructors: Required Text: Course Description: Elective HR(Mgt) 6.5 Labour Laws Ms. Mamatha R N.D.Kapoor, Industrial Law A description of various Acts that ensure right compensation and the right working conditions and benefits are provided by the Industries wmploying the services of work force.
Estimated Contact Hours

Payment of wages Act 1936 1. Definitions; Responsibility for payment of wages; fixation of Wage period 2. Time of Payment of Wages; Mode of Payment 3. Maintenance of registers and records; Penalty for offences 4. Payment of undisbursed wages incase of death Payment of Bonus Act 1965

1. Definitions, eligibility for bonus 2. Disqualification for bonus, set on and set off allocable surplus 3. Time limit for payment of bonus. Equal remuneration Act 1976 1. Definitions 2. No discrimination to be made while recruiting men and women workers 3. Duty of employers to maintain registers. 6

ESI Act 1948 1. Definitions.

2. Contributions:- who is to be insured, principle employer to pay contribution in the first instance, general provisions as to payment of contributions, method of payment. 3. Benefits: - Sickness benefit, maternity benefit, disablement benefit, presumptions as to accidents arising in course of employment, dependants benefit, medical benefits. 4. Penalties: - Punishment for false statement, punishment for failure to pay contributions and prosecutions Maternity benefit Act- 1961 1. Definitions, employment of, or work by, women prohibited during certain period 2. Right to payment of maternity 3. Leave for miscarriage 4. Leave for illness arising out of pregnancy/ delivery/ premature birth of child etc, nursing breaks. Payment of Gratuity Act- 1972 1. Definitions, continuous service, payment of gratuity 2. Compulsory insurance, nomination, determination of the amount of gratuity. Factories Act- 1948 1. Definitions. 6 2 4

2. Health 3. Safety 4. Welfare 5. Working hours for adults, annual leave with wage Industrial Employment (Standing Orders) Act 1946 1. Definitions, register of standing orders 2. Posting of standing orders, duration and modification of standing orders 3. Payment of subsistence allowance Minimum Wage Act 1948 1. Definitions, fixing of minimum rates of wags, 2. Wages in kind, payment of minimum rates of wages 3. Fixing hours a normal working day, over time. Employees provident funds and miscellaneous provisions act 1952 1. Definitions, Employment provident fund scheme, employees pension scheme, 2. Employees deposit linked insurance scheme. Estimated Contact hours Identification of CPC Topics Covered in this Course: Accounting Marketing Finance Management Management principles Organizational Behaviour Human Resource Management Operations Management Economic/Social/Legal Environment 0 0 0 0 0 0 0 2 6 4

Legal Environment of Business Economics Business ethics Decision-Support Tools Information systems Quantitative methods/Statistics International/Global Dimensions of Business Integrative Experience

50 0 0 0 0 0 0

Total (Estimate of Contract Hours)

50

Appendix D Abbreviated Course Syllabus Course Number: Course Name: Instructors: Required Text: Elective Marketing(Mkt) 6.5 Marketing of Industrial Goods Mr. Ramesh M Robert R.Reeder - Edward I G.Brierty and betty h. Reeder, I Industrial marketing.

Course Description: A description of various Acts that ensure right compensation and the right working conditions and benefits are provided by the Industries wmploying the services of work force. Estimated Contact Hours __________________________________________________________________________________ Industrial goods: 1. Meaning, Characteristics, Classification. 2. The industrial marketing system Participants, Channels. 7

3. The relationships: Contract of sale. Franchise. Agreements. Loyalty confidence Reciprocity The Demand for Industrial Goods 1. Demand and Product characteristics 2. Market Levels and Product types 3. Process materials - operating supplies 4. Derived demand - Influence of ultimate buyer - Influence of business conditions The Industrial Customer 1. Buyer Motives 2. The core variable 4 7

Purchasing System 1. Documentation Supporting investigation 2. Sorting I and appraising alten1ative Competitive bids. 3. Negotiation make or buy Selecting the alternatives 4. Order placement Follow- up and Expediting

Marketing Intelligence 1. The Marketing Intelligence System 2. The Search process - the Evaluation Process 3. Measuring marketing performance. Marketing Strategy 1. Product sand Service component 2. The Channel Component - Channel logistics 3. The price Component 4. The Promotional Component

13

Marketing Control 1. Performance Standards and instruments of control.

Estimated Contact hours Identification of CPC Topics Covered in this Course: Accounting Marketing Finance Management Management principles Organizational Behaviour Human Resource Management Operations Management Economic/Social/Legal Environment Legal Environment of Business Economics Business ethics Decision-Support Tools Information systems Quantitative methods/Statistics International/Global Dimensions of Business Integrative Experience 1 1 0 1 0 0 0 1 44 0 0 0 0 2

Total (Estimate of Contract Hours)

50

Appendix D Abbreviated Course Syllabus Course Number: Course Name: Instructors: Required Text: Elective Finance(Fin) 6.5 Portfolio Management Mr. Kiran K S Avadhani, Security Analysis and Portfolio Management

Course Description:

A analysis and description of Indian investors, Indian Capital market, investment opportunities in India and various theories related to portfolio.
Estimated Contact Hours

Introduction and scope of the subject

1. Economic meaning and significance of savings, investments, speculation, gambling, and arbitrage mechanisms.

2. Comparison between investment and speculation and its significance in Indian financial system. Various investment means available in India 1. Characteristic features of financial instruments 2. Risk, return, security, maturity, and optional features. 3. Finance vs. investments- interactive decision elements. Profile of Indian investors 1. Factors influencing investment decisions 2. Financial positions, tax positions, risk perception and attitude. 3. Introduction to systematic and non-systematic risks. 9 6

Mathematics of financial evaluation 1. Discounting, compounding, annuities, present value, and yield calculations. Investment opportunities: 1. Company shares, debentures, bonds, convertible securities 2. Hybrid securities, fixed deposits, gilt- edged securities, post office schemes

3. Company and public provident funds, unit trust of India, LIC, real estate, and insurance schemes.

Stock exchanges: 1. Role and importance trading in securities 2. Badla transactions, and brokers and jobbers 3. Impact of certain economic indicators on the stock market. Role of SEBI in brief.

Introduction of portfolio theory 1. Contribution of William Sharpe and Harry Markowitcz 2. Mutual funds and Investment avenues

Features of capital markets 1. Functioning, new issues market, IPOs 2. Valuation of issues fundamental and technical considerations 3. Role of SEBI.

Recap Estimated Contact hours Identification of CPC Topics Covered in this Course: Accounting Marketing Finance Management Management principles Organizational Behaviour Human Resource Management Operations Management Economic/Social/Legal Environment Legal Environment of Business Economics Business ethics Decision-Support Tools Information systems Quantitative methods/Statistics International/Global Dimensions of Business Integrative Experience 3 1 0 0 4 0 0 2 0 50 0 0 0 0

Total (Estimate of Contract Hours)

60