Field Good (Completely)

A
FIELD GOOD
Company Owner:
1. MR. Teerapun
Tadniyom
General Manager
2. Miss. Pornchanok Padungpong
Information Technology Manager
3. Miss. Charinya
Marketing Manager
Phetthai
4. Miss. Jedsadaporn Putthawong
Operation Service Manager
5. Miss. Chutinan
Yenromsai
Human Resource Manager
6. Miss. Thanaporn
Prajoongrum
Accounting/Financial Manager
7. Miss. Ninanya
Kham-iam
Publish Relation
8. Miss. Pimpila
Noi-iam
Sport Manager
Company:
428 Moo 19 Pahonyothin road, Rob -Wiang district, Mueang, Chiang Rai 57100
PREFACE
This project was prepared for investor who interest to invest in football. In part of our
project, we investigate the project feasibility and evaluations that how project become
successful, get more profits and benefits to investor. It consist of analyzing about
background, industry profile, marketing feasibility, technical feasibility, financial, risk
management, and summary of the projects feasibility to see all of image of Field Good
business
Therefore, we expect this project will make investor repentant to invest with our company
that investors get profits from us together.
Sincere,
Mr. Teerapun
Tadniyom
Miss Pornchanok
Padungpong
Miss Charinya
Phetthai
Miss Jedsadaporn
Putthawong
Miss Chutinan
Yenromsai
Miss Thanaporn
Prajoongrum
Miss Ninanya
Kham-iam
Miss Pimpila
Noi-iam
Executive Summary
Our project is artificial turf football field and club house. There are provide
convenience and perfect of activities for the customer, students, sportsmen, and followers to
enjoy the tournament or match football and also can be time of relax and improve the
physical fitness for sportsmen which fitness room where serve warm up and normal exercise
of athletes, the sport shop where is sell equipments about football such as T-shirt, and soccer
shoes. Relax with coffee shop and spa. The project describes management and method of
working as following: firstly, we plan the project and establishing group and selecting topic.
Secondly, discussion the topic for understand making the business perform and can be feasibility
of business. Thirdly, choosing the topic and consult teacher for negotiate about the topic for make
correctly. Fourthly, presentation about our project to teacher for gets to know our business. Fifthly,
we prepare chapter one introduction that about setting about the objective and benefit
objective for build our business and chapter two industry profile shows information about business
that Field Good is the football field that is made by turf and sport club with facilities for
customer satisfaction. We make to prepare chapter three marketing feasibility study and analysis
that present about the company, product, and process and management of our business on
Field Good include history of football and history of the FIFA World Cup. In the marketing
feasibility study and analysis, we put general development analysis that refer to analysis for
the general environment in planning of business, and 4Ps strategies analysis to the marketing
mixed. For financial analysis is the estimate of possibility or feasibility on our financial
company. We get the initial cost of investment that analyze from marketing expense, cash
paid for the administration cost, cash paid for overheard cost and depreciation. the detail of
these including stakeholder invest for assets to start of business, the monthly of dividend rate
from net income before tax deduction, land, cash paid for purchase equipments and building,
Label, registration fees, and internet and wireless and telephone to calculate for 5 years. Then
the risk analysis is identifying kind of risks both internal risk and external risk, include
financial risk in sales decrease by 5%, 10%, 15% , interest increase by 5%, 10%, 15% , and
cost or expense increase by 5%, 10%, 15%. This chapter controls create value, part of
decision making, transparent inclusive, take into account human factors, etc.
C
TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION ............................................................................................ 2

BACKGROUND AND SIGNIFICANCE OF THE PROJECT ................................................................... 2
1.1 OBJECTIVES .......................................................................................................................... 3
1.2 BENEFITS OF PROJECT ........................................................................................................... 3
1.3 ACTIVITIES AND TIME FRAME OF STUDY ............................................................................... 4
CHAPTER 2 INDUSTRY PROFILE .................................................................................... 7
2.1 NATURE OF INDUSTRY ........................................................................................................... 7
2.2 SITUATION OF INDUSTRY ...................................................................................................... 8
2.2.1 Competition Analysis.................................................................................................. 9
2.3 PRODUCT AND SERVICE ...................................................................................................... 10
2.4 VISION OF FIELD GOOD ....................................................................................................... 16
2.5 MISSION .............................................................................................................................. 16
2.6 BUSINESS STRATEGY .......................................................................................................... 16
2.6.1 Corporate Strategy .................................................................................................... 16
2.6.2 Business Level .......................................................................................................... 17
2.6.3 Functional Level Strategy ......................................................................................... 18
CHAPTER 3 MARKETING FEASIBILITY STUDY AND ANALYSIS ........................ 21
3.1 MARKET ANALYSIS............................................................................................................. 21
3.1.1 General Environment Analysis ................................................................................. 21
3.1.2 Competition Analysis (3Cs Analysis) ....................................................................... 23
3.2 STP ANALYSIS .................................................................................................................... 29
3.2.1 Segment Marketing ................................................................................................... 29
3.1.2 TARGET MARKETING ................................................................................................. 29
3.2.3 Positioning Marketing ............................................................................................... 30
3.3 MARKETING MIX STRATEGY............................................................................................... 31
3.3.1 Product ...................................................................................................................... 31
3.3.2 Price .......................................................................................................................... 31
3.3.3 Place .......................................................................................................................... 35
3.3.4 Promotion.................................................................................................................. 35
3.4 SALES FORECAST/PROFIT ESTIMATION ............................................................................... 36
3.5 MARKETING EXPENSES (SALE INCENTIVE) ......................................................................... 39
3.6 CONCLUSION ....................................................................................................................... 44
CHAPTER 4 INVESTMENT ............................................................................................... 46
4.2 COST OF INVESTMENT ......................................................................................................... 46
4.3 DEPRECIATION .................................................................................................................... 48
4.3.1 Depreciation .................................................................................................................... 50
4.4 CONCLUSION ....................................................................................................................... 53
CHAPTER 5 OPERATIONS ............................................................................................... 55

5.1 PRODUCTION AND OPERATIONS ANALYSIS ......................................................................... 55
5.1.1 Product Characteristics .............................................................................................. 55
5.1.2 Location ..................................................................................................................... 60
5.1.3 Facility Layout ........................................................................................................... 61
5.1.4 Facilities Management ............................................................................................... 63
5.1.5 Equipment and tools .................................................................................................. 63
5.2 OPERATION ANALYSIS ........................................................................................................ 65
5.3 COST OF LABOR ................................................................................................................... 67
5.4 OVERHEAD COST ................................................................................................................ 68
5.5 CONCLUSION ....................................................................................................................... 70
CHAPTER 6 ORGANIZATION AND ADMINISTRATION........................................... 72
6.1 MANAGEMENT ANALYSIS .................................................................................................... 72
6.2 Organization Chart in Field Good...................................................................................... 75
6.4 CONCLUSION ....................................................................................................................... 79
CHAPTER 7 FINANCIAL ANALYSIS .............................................................................. 81
7.1 INITIAL INVESTMENT ........................................................................................................... 81
7.2 PROFIT AND LOSS STATEMENT............................................................................................ 82
7.3 STATEMENT OF CASH FLOW................................................................................................ 87
7.4 BALANCE SHEET ................................................................................................................. 92
CHAPTER 8 RISK ANALYSIS ........................................................................................... 98
8.1 RISK MANAGEMENT ANALYSIS ............................................................................................ 98
8.1.1 Competitor risk ......................................................................................................... 98
8.1.2 External risk .............................................................................................................. 98
8.1.3 Internal risk ............................................................................................................. 100
8.2 FINANCIAL RISK ................................................................................................................ 104
8.2.1 Sale decrease 5%..................................................................................................... 104
8.2.2 Sale decrease 10%................................................................................................... 105
8.2.3 Sale decrease 15%................................................................................................... 106
8.2.3 Cost of Goods Sold Increase 5 % ........................................................................... 107
8.2.4 Cost of Goods Sold Increase 10 % ......................................................................... 108
8.2.5 Cost of Goods Sold Increase 15 % ......................................................................... 109
CHAPTER 9 CONCLUSION ............................................................................................. 111
APPENDIX ........................................................................................................................... 121
REFERENCE
Table of Figures
FIGURE 2 1 FOOTBALL FIELD ELEVEN PEOPLE ........................................................................... 10
FIGURE 2 2 FOOTBALL FIELD SEVEN PEOPLE ............................................................................. 10
FIGURE 2 3 SPA ROOM ............................................................................................................... 12
FIGURE 2 4 SPORT SHOP............................................................................................................ 12
FIGURE 2 5 GUEST ROOM .......................................................................................................... 13
FIGURE 2 6 FIELD GOOD COFFEE SHOP ..................................................................................... 13
FIGURE 2 7 FITNESS ROOM ........................................................................................................ 14
FIGURE 2 8 LOCKER & RESTROOM............................................................................................ 14
FIGURE 2 9 PARKING ................................................................................................................. 15
FIGURE 3 1 ROUTER .................................................................................................................. 22
FIGURE 3 2 CHIANG RAI GARAXY ............................................................................................. 23
FIGURE 3 3 CHIANG RAI ARENA ............................................................................................... 24
FIGURE 3 4 MAE FAH LUANG UNIVERSITY STADIUM ............................................................... 25
FIGURE 3 5 CHIANG RAI PROVINCIAL STADIUM ....................................................................... 25
FIGURE 3 6 CHIANG RAI HILLS ................................................................................................. 26
FIGURE 3 7 POSITIONING ........................................................................................................... 30
FIGURE 3 8 T-SHIRT .................................................................................................................. 32
FIGURE 3 9 SHORT PANT ........................................................................................................... 32
FIGURE 3 10 SHORT PANT FOR GOALKEEPER ............................................................................. 32
FIGURE 3 11 T-SHIRT FOR GOALKEEPER .................................................................................... 32
FIGURE 3 12 FOOTBALL ............................................................................................................ 32
FIGURE 3 13 LONG PANT FOR GOALKEEPER .............................................................................. 32
FIGURE 3 14 PLASTIC SHIN GUARD ............................................................................................ 33
FIGURE 3 15 GLOVE .................................................................................................................. 33
FIGURE 3 16 SOCCER SHOES ...................................................................................................... 33
FIGURE 3 17 SHIN GUARD......................................................................................................... 33
FIGURE 3 18 CAPTAIN ARMBAND ............................................................................................. 33
FIGURE 3 19 SOCKS................................................................................................................... 33
FIGURE 3 20 PUMP FOOTBALL ................................................................................................... 34
FIGURE 3 21 SHOE SHAPE SPORTER ........................................................................................... 34
FIGURE 3 22 SHOE LACE ........................................................................................................... 34
FIGURE 3 23 BUTTON OF SOCCER SHOE ..................................................................................... 34
FIGURE 3 24 METAL WHISTLE ................................................................................................... 34
FIGURE 3 25 PLASTIC WHISTLE ................................................................................................. 34
FIGURE 4 1 FIELD GOOD PLANE SCALE ................................................................................................. 61
TABLE OF TABLES
TABLE 1 1 TIME FRAME WORK .................................................................................................... 4

TABLE 1 2 DATE OF OPERATION METHODS .................................................................................. 5
TABLE 3 1 SALES FORECAST AND PROFIT ESTIMATION YEAR 1 ................................................ 36
TABLE 3 6 MARKETING EXPENSES FOR YEAR 1 ........................................................................ 39
TABLE 3 10 MARKETING EXPENSES FOR YEAR 5 ...................................................................... 43
TABLE 4 1 COST OF INVESTMENT .............................................................................................. 46
TABLE 4 2 INVESTMENT COST ................................................................................................... 46
TABLE 4 3 DEPRECIATION ......................................................................................................... 49
TABLE 4 4 DEPRECIATION YEAR 1............................................................................................. 50
TABLE 5 1 COST OF GOODS SOLD YEAR 1 ................................................................................. 65
TABLE 5 6 COST OF LABOR ....................................................................................................... 67
TABLE 5 7 OVERHEAD COST YEAR 1 ......................................................................................... 68
TABLE 5 10 OVERHEAD COST YEAR 4 ....................................................................................... 69
TABLE 5 11 OVERHEAD COST YEAR 5 ....................................................................................... 69
TABLE 6 1 ADMINISTRATION COST YEAR 1 ............................................................................... 76
TABLE 7 1 PROFIT/LOSS STATEMENT YEAR 1 ........................................................................... 82
TABLE 7 6 STATEMENT OF CASH FLOW YEAR 1 ........................................................................ 87

TABLE 7 7 STATEMENT OF CASH FLOW YEAR 2......................................................................... 88
TABLE 7 10 STATEMENT OF CASH FLOW YEAR 5....................................................................... 91
TABLE 7 11 BALANCE SHEET YEAR 1........................................................................................ 92
TABLE 8 1 SALE DECREASE 5% ............................................................................................... 104
TABLE 8 2 SALE DECREASE 10% ............................................................................................. 105
TABLE 8 3 SALE DECREASE 15% ............................................................................................. 106
TABLE 8 4 COST OF GOODS SOLD INCREASE 5 % .................................................................... 107
TABLE 8 5 COST OF GOODS SOLD INCREASE 10 % .................................................................. 108
TABLE 8 6 COST OF GOODS SOLD INCREASE 15 % .................................................................. 109
Chapter 1 Introduction
Chapter 1 Introduction
Background and Significance of the Project
Football is a sport people crazy all over the world. In a sport that is top quality Thai men have
tried to play it. From survey across the country, it is not surprising that popular sports of Thai
people are the most favorite football as 56%, because football is a sport that is distributed
through many the media.1 Our business is the first of artificial turf football field which fully
integrated. Interior consist of the guest room where relaxation and support those people come
with athletes. The sport shop where is sell equipments about football such as T-shirt, soccer
shoes, glove, etc. Coffee shop is provide coffee and cake serve to all customers both athletes
and friends. It also has fitness room where serve warm up and normal exercise of athletes and
other customer, and health and spa room where serve massage after playing or follower. This
area builds that support the follower and administrator of each team which gets full service
from our facilities, including the distribution of revenues or distributes risk in our business.
Moreover, the Chiang Rai United is lack of resource about the football field because they are
building their own football field. Furthermore we provide the academy for campaign youth
come to play the football more than drug. We also provide academy and tournament in the
end of the year for participating together and creating relationship with customer and other
athletes.
http://not.siit.net/webboard/read.php?Topic_ID=7563
GIVE YOU MORE THAN FOOTBALL
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1.1 Objectives
After doing this project we plan to;
To study possibility of customer want football in the future
To analyze the marketing and financial risk feasibility in football field and club house
To know some techniques for operation with necessary the business to successful
To understand management our artificial turf become the best in Chiang rai
1.2 Benefits of Project

To know the advantage of artificial turf business
To know trends of artificial turf business
To know SWOT and competitors in our business
To know method of planning and structure in creating the business
To know the development the marketing of our artificial turf business
To teach to apply possibility in the future
To response process of thinking and analysis
Planning is most feasible and high achievement in real business that able to channel in
the future
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1.3 Activities and Time frame of study

Operation Methods
November
1
December
4
January
4
February
4
Establishing group and selecting topic

Discussion the topic
Choosing the topic and consult teacher
Searching information about field turf
Presentation about our project
Preparing chapter 1 introduction
Preparing chapter 2 industry profile
Preparing chapter 3 Marketing feasibility
Preparing chapter 4 Investment
Preparing chapter 5 Operations
Preparing chapter 6 Organization and Administration
Preparing chapter 7 Financial analysis
Preparing chapter 8 Risk analysis
Preparing chapter 9 Conclusion
Recheck the report and submission
Prepare for presentation
Table 1 1 Time frame work
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Operation Methods
Date
Establishing group and selecting topic
Friday 4th November 2011
Discussion the topic
Choosing the topic and consult teacher
Presentation about our project
Preparing chapter 1 introduction
Sunday 27th November 2011
Preparing chapter 2 industry profile

Preparing chapter 3 Marketing design
Tuesday 29th November 2011
Preparing chapter 4 Investment
4-17 December 2010
Preparing chapter 5 Operations
27th December 2011 - 7th January 2012
Preparing chapter 6 Organization and Administration
1-14 January 2012
Preparing chapter 7 Financial analysis
9-21 January 2012
Preparing chapter 8 Risk analysis
21-28 January 2012
Preparing chapter 9 Conclusion

Recheck the report and submission
Prepare for presentation
25th January 2012- 4th February 2012

5-17 February 2012
Table 1 2 Date of operation methods
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Chapter 2 Industry profile
Chapter 2 Industry profile

2.1 Nature of industry
The contemporary history of the world's favorite game spans more than 100 years. It
all began in 1863 in England, when rugby football and association football branched off on
their different courses and the Football Association in England was formed - becoming the
sport's first governing body. Both codes stemmed from a common root and both have a long
and intricately branched ancestral tree. A search down the centuries reveals at least half a
dozen different games, varying to different degrees, and to which the historical development
of football has been traced back. Whether this can be justified in some instances is disputable.
Nevertheless, the fact remains that people have enjoyed kicking a ball about for thousands of
years and there is absolutely no reason to consider it an aberration of the more 'natural' form
of playing a ball with the hands. On the contrary, apart from the need to employ the legs and
feet in tough tussles for the ball, often without any laws for protection, it was recognized right
at the outset that the art of controlling the ball with the feet was not easy and, as such,
required no small measure of skill. The very earliest form of the game for which there is
scientific evidence was an exercise from a military manual dating back to the second and
third centuries BC in China. The history of the FIFA World Cup was first written in 1928,
when FIFA president Jules Rimet decided to stage an international football tournament. The
inaugural edition, held in Uruguay in 1930, was contested as a final tournament of only 13
teams invited by the organization. Since then, the FIFA World Cup has experienced
successive expansions and format remodeling to its current 32-team final tournament
preceded by a two-year qualifying process, involving almost 200 teams from all over the
world. 2
Indoor and outdoor soccer share many similarities, but they are also quite different.
The biggest difference, obviously, is that indoor soccer is played in an enclosed indoor arena,
while outdoor soccer is played outside on a field. There are other important differences as
well. Indoor soccer is generally considered to be more fast-paced than outdoor soccer because
http://www.fifa.com/classicfootball/history/game/historygame1.html
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there are fewer players and a smaller field. Another important difference between indoor and
outdoor soccer involves the goals and boundaries. Outdoor soccer goals are freestanding,
while indoor soccer goals are built into the arena wall. This is why many experts believe
playing indoor soccer helps improve shooting accuracy. Additionally, outdoor soccer fields
are clearly marked with boundaries and a ball is considered "out of bounds" when it goes past
those boundaries. In an indoor soccer game, players may kick the ball off the walls, which
adds a new technique to the game that is not available in outdoor soccer.3
The business has more facilities, the example of the sports facilities, fitness, and spa of
Prague-Guide. In Prague you can do many sporting activities such as bowling, canoeing,
horse riding, cycling, golf, jogging, swimming, tennis and many others. There are also
numerous fitness centers, health spas and massage centers. And if you want to have fun you
can do some more adventurous sports like go-karting, quad bikes, western horseback riding
or paintball. Football is a very popular spectator sport in Prague and national league games
are featured in the citys two major stadiums.4
2.2 Situation of Industry

The artificial turf industry began to play a role since 1960 after that it is very popular
until the present in Thailand also people play and give interesting with it. 10.22% for enhance
the professional football internationally, 8.44% for driven professional sports from the
national competition at the 7.05%, and 5.71% for support football of Thailand in with World
Cup and the promotion of student sports about 3.02% and 2.04% for sport equipments and
1.05% for others.5 Therefore this business is growth very much whether in the city and
country so they have effect with our business. As in Chiang Rai have few competitors.
However for our business want to give service, convenience, and quality including we
provide facility and tournament for customer who can relax and relieve in special health and
spa room where service about massage when you want every times, so here open 24 hours.
Next sports shop is sell all football equipments such as soccer uniform, soccer shoes, sock,
glove, football, etc to serve all customers. Moreover our business differentiate other
http://www.ehow.com/how-does_4727437_indoor-soccer-differ-outdoor-soccer.html
http://www.prague-guide.co.uk/categories/sports-facilities.html
5
www.siamsport.co.th/Sport_Other/110801_217.html
4
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competitor by there are three artificial turf football field, one field is eleven people and two
fields are seven people which in Chiang Rai also has not rental of an artificial turf football
field in standard style importantly, we have the special roof which slide every field for
adaptation technology for service our customer to get the benefit and satisfaction when use
our services more than other. Our business has promotion for customers who play for many
hours and provide tournament for customer participate together.
2.2.1 Competition Analysis
Even though artificial turf industry is so popular but, in Chiang Rai also has a few
competitors which it can create opportunity of our business. Furthermore our artificial turf
business is located 428 Moo 19 Pahonyothin road Robveng district, Mueang, Chiang Rai
which get to attention from student to confident that they come to play every times
whether in summer time the student still play because some students do not come back
home. Importantly, the university gets the new student every year. Our business provides
the tournaments in big summer with people in Chiang Rai. So we are sponsor for general
shop to make benefit that is promoting of our business as well.
Direct competitors:
Chiang Rai Galaxy
Chiang Rai Arena

Indirect competitors:
Mae Fah Luang University
Chiang Rai Provincial Stadium
Chiang Rai Hill
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2.3 Product and Service

Product
Our product has three artificial turf football fields which is one standard field and two
small fields are seven people and takes care artificial turf depend on seasonal or the
number of customers come to use in each day for smooth and comfortable to prevent
and decrease accident for occur with soccer players in during playing.
The artificial turf standard size
Figure 2 1 Football field eleven people
Two artificial turf seven people size
Figure 2 2 Football field seven people
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The artificial turf can resist significantly more use than natural grass and can
therefore be used much more frequently and be a better solution when the
environment is particularly hostile to natural grass. A dry environment or one where
there is little natural light is examples. Especially, the special of roof can slide for
provided for ventilation and Cooled. Also receive full sun and heat will rise up high.
It saves cost. When the sunlight trough western, we slide the roof the western side for
shade sunlight, and it can shade in part of the eastern side as well. Because of the
majority people like open space however, no sunlight and good ventilation, which is
v e r y
m u c h
t o
b e
d e s i r e d
f o r
t h e m .
Service
Our services is involvement to attract the customers at Field Good for
customer can reservation field from the internet nowadays the internet is very popular
and fast which the customer can reserve all the times in everywhere because the
internet signals throughout the country, so it is convenient and easy to use to cut down
on wasted time in getting to the field for reserve before time and wait to use the field
including fight the field of customer group. In addition, we provide facilities into part
of field for attract the customer come to use:
http://www.tradeindia.com/fp651434/Artificial-Grass.html
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Figure 2 3 Spa room
Health & spa room is beauty care service that provides the costumer lots of functions,
there are skin care service, foot spa, skin lifting service, skin care service, foot spa, skin
lifting service, deep cleaning service, Rejuvenation Beauty service, and facial sauna
service. Especially, we are provides the pretty living room for you, too. There are all
entertainer equipment and the receptionist to welcome and give you the information.7
Figure 2 4 Sport Shop
port shop provides much stuff for soccer player such as soccer uniform, soccer shoes,
sock, glove, football, shin guard, pants, whistle, armband, and etc. In our shop is mostly
stuff from FBT brand. There are 3-4 persons of salesman and salesgirl for give detail
about sport and sport equipment to customer.8
7
8
http://www.yelp.com/biz/u2-health-and-beauty-center-san-francisco
www.worldsoccershop.com/
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Figure 2 5 Guest room
Guest room provides entertaining adult guests and welcome guests that come with
clients such as family, girl/boyfriends, friends etc. Guest room feature many
facilities, there are televisions, air-condition, table, sofa, Wi-Fi-internet to serve to
customer.9
Figure 2 6 Field Good Coffee Shop
Filed Good coffee shop guests will meet the corner of relaxation by serve coffee and
drinking for guests under convenience they will feel impression and not bored while
waiting for their activities in the field.10
www.lasvegashotel.com/vegas/vegas-hotels-25.htm
en.wikipedia.org/wiki/Coffee_shop
10
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Figure 2 7 Fitness room
Fitness room provides exercise machines such as Treadmill, Elliptical, Bicycle

Machine, etc for service to soccer players.11
Figure 2 8 Locker & Restroom
Locker & Restroom is the room for athletes that is customer of our company. Interior
has 2 rooms include bathroom among 3 rooms into Locker & Restroom.
11
www.healthstylesexercise.com/
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Figure 2 9 Parking (http://www.viriyasahakol.com/)
Parking accommodate for all customer come to use services. There is installation the
slide roof for shade the sunlight. It is capacity is 40-50 cars, and provides VIP car zone,
disable car line, and general car zone. There were two security guards who patrolled the
area around the car and the people using the service.
Our business trains the staffs and educate about service mind. Field Good opened in
everyday and 24 hours. We provide staffs for take care customer all the time to be served
fully. The customer can choose to service in every facility that they want. We hope that
customer feel good with our field and service include response participation with our
activities when you come to Field Good.
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2.4 Vision of Field Good

Our vision is to be the kind sport-fanatic support with our best quality. We serve best
service, high-technology equipment and magnificent field to fill your requirement. Creating
best services for customer satisfaction and response your happiness and your convenience
when you participate with us.
2.5 Mission
We are a business artificial grass football field with a professional and good quality at
a reasonable price with the property. In addition, we determined the efficiency of personnel
and facilities under the standard. And promoting and supporting the football and futsal for a
good relationship with consumers.
2.6 Business Strategy

2.6.1 Corporate Strategy
Growth Strategies: Field good using four types of growth strategies are:
Concentration Growth Strategy
Our company uses a Concentration Growth Strategy when we see
opportunities to market. Our company is dedicated to survey about customer to
make promotion for response customer needs. We will focus on growth in the
vertical by which we will be both the owner and operator from input, to process or
channels. Because if we can grow our business as planned. This is useful in
helping the business to cover the full range.
Diversification Growth Strategy

Our company uses a Diversification Growth Strategy by focus on
Conglomerate Diversification to expand our business. Our company plans for
growth by finding new things to new markets. We will bring skills and expertise,
or property used in business. Because of our company can make more diverse of
customers.
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Stability Strategy
Field Good use the strategy for get the profit in long term therefore we use
slogan that is SCQ stand for service, convenience, and quality. These are can
develop our business to continue prolong and access to real our service. Also we
maintain the customer loyalty to use the service in our business for trust in our
service. Moreover we get long benefit from customer loyalties who promote word of
mouth for us.
Retrenchment Strategies
When economic crisis, Our Field Good provide promotion such as distribute
a premium, shirt and so on. Setting tournament again and again for interesting and
income to customer for create opportunity with revenue incoming in that time.
However, we will select the final, if it is necessary that will decrease employees for
adjust expenditure of business.
2.6.2 Business Level

The purpose of our company is trying to improve potential and make our
company get the most efficiency. Field Good developing strategy under objective,
corporate strategy and business plan by purpose to increase profit of sell products and
services.
Competitive advantages
Field Good has differentiation from other artificial turf football field because we
have artificial turf football field larger than competitor and there are more facilities
and there are parking enough for customer. We are concern about service to make
customer satisfaction. About facility, we try to recruit a good products and services
such as coffee shop, fitness, spa, lobby, and TV. We have a good promotion for
customer and we try to recruit new promotion all the time. Field Good will make
reputation of firm by make high quality of products and services.
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Cost leadership
Set the strategy that aim to make standardized services by set the price of our
services in moderate price to attract more customers that price-sensitive to get high
volume of profit. Although our company set price in moderate but we also use
material in high quality. And services also provide to customers follow our pattern.
Quick-response
Because of our business have three competitors in location so we have challenge
with competitors in term of number of customer. Then our company has quick
response of customer requirement. We try to create new promotion in current
situation to support customer need.
Focus
The main target markets of Field good are trainer, trainee, athlete and teenager
because we try to focus group of people like to play sport. For customer to respond
their need and make them satisfy with our products and services. And in the future
we plan to expand our target market to cover all types of customer.
2.6.3 Functional Level Strategy
Our company attempt to find out the resources that suitable for our business and
use resources to get highest benefit and more efficiency by cover each department. The
business should emphasis to develop and operate follow the strategy in business and
organization level that focus on:
Marketing
Our company emphasis to the marketing plan development under the
marketing mixed. Then, specifies the goal and analyze target market support
the marketing for competitive advantage in the same time we stress in
customer satisfaction and improve our product and service in every year.
Production and Service
Specifies the method of production and service, location and the quality of
supply chain, then our company desire the product by minimize the negative
impact and maximize production.
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Research and Development

Combine the supply and demand in the market from research and development
by using the new innovation.
Accounting
We provide information and news for determine, set the simplicity and
decrease our cost of gathering the information we also have the long-term and
short-term planning and manage the liquidity of company with appropriated.
Financial
Filed Good will survive, growth and there is the good cash flow for the profit
maximization and wealth maximization by using the strategic financial.
Purchasing
Our companies have the recruitment the effective seller are excellent
negotiated in the appropriated price and promptly for protecting the surplus
and shortage of product.
Human resource management
Filed Good provide employee and train them for appropriated with their
duties.
FIELD GOOD
20
Chapter 3
Marketing Feasibility
Study and Analysis
21
Chapter 3 Marketing Feasibility Study and Analysis

3.1 Market Analysis
Competitor Analysis
3.1.1 General Environment Analysis
The general environment analysis in our business planning, before our business will
be set the strategy it is necessary to know about the internal and external environment for
assess the opportunities and treats. Internal environment is the environment which
business can control the factors that define and control business to meet the needs of the
business. Internal environment is considered to be factors that influence to marketing
programs, It analyzes strengths, weaknesses of the business in comparison to other
competitors. External Environment is the environment which the business cant control.
These factors refer to the external factors that influence to the business. It will be
demonstrate to opportunity or treats of the business. External environment can use PEST
analysis, which stands for Social, Technology, Economic, and Political factors that might
affect to our company.
Economic Factors
Chiang
Rai
has
the
rate of
economic growth by
increase
continuing in
2008 GDP of the province is 61,184.00million Baht.12 Chiang Rai economic in 2554 grew
5.0 percent13 increase from the year 2553 which grew 4.3 percent. When economic growth
has positive effects to the businesses and people has more power to purchasing. Monetary
Policy
Committee (MPC) reduces
the interest
rates 0.25%14
remaining 3.25%from
3.5% per year. And also we should change the crisis as an opportunity by creating
promotions for attractive the customers come to our business.
12
http://www.thaienergydata.in.th/energynew/energyReview/eindex/index_econ_new2.php?p
rv_id=57&year=2551
13
http://www.klangcri.com/team/team3/data/ManagementChart/ManagementChart_Q3.pdf
14
http://www.newsplus.co.th/NewsDetail.php?id=34310
FIELD GOOD
22
Technology Factors
Field Good has the technology to use in our business such as inside area of our
stadium provide the wireless for the customer who come to field turf and club house. And
our field turf has online booking that make the customer connivance and easy for booking.
So, our field turf has more competitive advantages than other competitors because they
dont booking through the internet.
Figure 3 1 Router
Political Factors
During July 2554 has new election, and Thailand has a new President but Thai
politics 54years never cross political conflict. Although political conflict might not intense
like the past, however conflicts still exist. From the conflict most people feel stress and bored
with a long conflict and dont want to do anything. People can reduce stress by shopping,
eating, listening to music, watch movies and exercise is one of choices for reducing stress.
Exercise not only helps you to relax but it can help to have a healthy. From flooding, the
government has a policy to reduce the loan rate and personal income tax rate to help small
and medium enterprise to be continuing.
Social Factors
Nowadays, football is very popular sport in Chiang Rai and we found that Chiang Rai
is the province that interest in playing football moreover people in the social like to watching
and become fan of club both in local and international club. Chiang Rai also has support
playing football start from youth become the football player by establish academy15 and there
are Chiang Rai United of Thai Premier League. From this reason, our companies need to
make the business about football for service to people who love in playing football and
provide many facilities that support customers demand not only playing football but they can
do other activities. It can make them impression and satisfaction.
15
http://www.tplshopping.com/club/-#!prettyPhoto[iframes]/0/
http://m.siamsport.co.th/detail_news.asp?id=122347&z=2
FIELD GOOD
23
3.1.2 Competition Analysis (3Cs Analysis)

Competitor Analysis
Direct competitor of Field Good has 2 competitors including with;
Chiangrai Galaxy
Figure 3 2 Chiang Rai Garaxy (http://www.chiangraigalaxy.com/)
Product: Football field turf

Price: Field size: Small (7 persons): 07:00AM-06:00PM = 400/1 hr.
06:00PM-07:00AM = 900/1 hr.
Large (9 persons): 07:00AM-06:00PM = 500/1 hr.
06:00PM-07:00AM = 1,000/1 hr.
Place: 427 Moo.2 Baan Du district Muang Chiang Rai, Thailand .16
Promotion: On Monday: Small field (7 persons): 06:00PM-07:00AM = 600/1 hr.
Large field (9 persons): 06:00PM-07:00AM = 700/1 hr.
Book 2 hours get drinking water 1 pack FREE.
Size of field: Small: 28 x 42 m. Large: 33 x 50 m.17
Facility: Lobby, WIFI, Coffee shop.16
This is the strong competitor of Field Good because they do business same our company.
Open same time but the large size of field is different. Chiangrai galaxy also has weakness
about roof protect to rain and field smaller than our company. Strength of Chiangrai galaxy is
16
17
http://www.chiangraigalaxy.com/index.php
http://www.chiangraigalaxy.com/price.php
FIELD GOOD
24
open 24 hours and have many facilities to support their customers but if compare with facility
that customers get from our company it can make customers more satisfaction.
Chiangrai Arena
Figure 3 3 Chiang Rai Arena (http://market.mthai.com/product/1702143)
Product: Football field turf

Price: Field for 7 persons: 06:00AM - 06:00PM = 400/1 hr.
06:00PM - 10:00PM = 800/1 hr.18
Place: 140/11 Moo.4 Robwiang district Muang Chiang Rai, Thailand19
Promotion: After 10:00PM = 600/1 hr.
1 hour get drinking water 1 pack FREE. 18
Size of field: There are 2 fields for 7 persons = 45x27 m.20
Facility: Coffee shop, WIFI, Lobby, TV, Internet caf. 21
This is direct competitor of Field Good because they do business same our
company. This field has weakness is they dont open 24 hours and parking is not
good, not enough for customers. This field has two fields but only one size. Strength
is price is cheaper and have broadcast live of football but if compare with price and
18
http://www.chiangrai-arena.com/index.php?mo=10&art=565283
20
21
19
FIELD GOOD
25
facilities that customer get from our company it can make customer more satisfaction
and choose the service of Field Good.
Indirect competitor of Field good has 3 competitors including with
Mae Fah Luang University Stadium
Product: Football field
Price: no
Place: In Mae Fah Luang
University
Promotion: no
Size of field: 90120 M.
(Standard field)
Facility: Seat
Figure 3 4 Mae Fah Luang University Stadium
They are the good football field and this field is large real grass field and no
roof. Most customers of this field will be student in Mae Fah Luang University.
Chiang Rai Provincial Stadium

Price: no
Place: In Chiang rai city
Promotion: no
(Standard field)
Facility: Seat, Shop22
Figure 3 5 Chiang Rai Provincial Stadium
This field is real grass, extensive field and convenient parking. Many people
go to exercise because free for everyone and opens all day until 2 pm. No roof if
compared with our company customer will select our company.
22
http://www.cots.go.th/filesdoc/groundSportStandard.pdf
FIELD GOOD
26
Chiang Rai Hills

Price: no
Place: In Mae Chan district
Promotion: no
(Standard field)
Facility: Seat, Shops,
Restaurants, LED TV
Figure 3 6 Chiang Rai Hills
This stadium is designed to blend itself into the surrounding nature, using
natural shapes and earth tones for the construction, as well as planting lots of trees.
The Chiangrai Hills Stadium is also a place designed for the fans to have a good
time before and after the matches. Restaurants, shops and bars will add to the
pleasure of watching football and the giant LED screen will make the Chiangrai
Hills Stadium unique in Chiangrai province. Chiangrai Hills Stadium is a private
field. It is not open to the public, except for the matches and special events.
Chiangrai Hills can offer the stadium for rent when not in use for the training.23
Our business is different from another business because we provide facilities

and service for customer such as spa, coffee shop, sport shop, and fitness but
competitor doesnt have fully facilities. Our business open 24 hours and our flied
have a roof to protect rain and sun, customer dont worry about comfortable and
facilities because our business more fully and perfect than other competitors.
23
http://www.chiangraihills.com/stadium_CRH.htm
FIELD GOOD
27
Customer Analysis
Target group of Field Good is students and football fanatics. Sometime have
tournament it has soccer player come to use services. The main target group is
students because the location of our company is near Rajabhat University its easy to
go to play football for them. Mae Fah Luang University has 9,623 students24 and
Chiang rai Rajabhat University has 3,930 students.25 Our company are the location in
town it easy for customers to go to use service. Our company is there many facilities
for customer. When student or anybody come to play football, they often come with
girlfriend or family so, their family can enjoy with facility in our company. Majority
of student and football fanatic have high power to use service but they have few
choices to choose product and service that high quality and suitable for them. And
nowadays football field turf is very popular and mostly of men are love footballs. So,
Field Good is the football field turf that suitable for customers because there are
products and services in high quality and the price are suitable for students.
24
https://reg.mfu.ac.th/registrar/statistics/RepStudent1.asp?acadyear=2555&maxsemester=1
&d 1=1 &semester=1
25
http://www.reg.cru.in.th/orasis2.010/index.php?f=mis/std_statistic/report_grad_std_faculty
_std_type_major.php
FIELD GOOD
28
Competitive Analysis
In Chiang Rai province there are 3 places is the high competitive in the market
because they have the same target group that is students and football fanatics. Most of
our competitors have weakness about their field dont have roof26, narrow area, and
not enough parking for customer. Our company competitor have less promotion for
customer and have less advertising, someone dont know their location.27 Strength is
our competitors open before our company and one competitor open 24 hours and have
some promotion to customer. Our competitive position may be unfavorable because
we open later but have the advantage is we have several promotion and fully facilities.
So, when we know about weakness and strength of our competitors, we can keep it
for the example to develop our company. Field Good can plan strategy that concern
about products and services of high quality and make advertising our company to
attract the customer. And plan strategy for make customer royalty and how to get
profit.
26
27
http://www.chiangraigalaxy.com/price.php
FIELD GOOD
29
3.2 STP Analysis

3.2.1 Segment Marketing
Field Good is the field turf that provides people who interested in football come to
exercises. Field Good is big, comfortable and modern. Our product have house club in
house club include with Astroturf football field, spa, fitness, coffee shop, and sport shop.
We will hope consumer strong health and enjoy to our services. So, Field Good was
providing about segment by use criterion as follow:
1. Demographic:
Male
Limited ages.
Unlimited gender
Several of Career
2. Geography:
Area at Rim-kok
3. Behavior:
Sportsman.
Intention to football
People who like to play

football.
4. Psychology:
Lifestyle of people who concern about healthy.
Personality was healthy and looks good.
3.1.2 Target Marketing
Field good company wills growth in the future must have customer to use our service.
So, our company has three main target groups: there are student in Chiang Rai, Chiang Rai
United and Academy, and private organization and government organization group.
First customer group: Many teenagers who live in Chiang Rai such as student of
university or high school are the main target group of our company because men like
football more than women.
Second customer group: Chiang Rai United who live in club to practice for contest
that they will dont have football field to private practice. They will select our
company for making decision to practice their club.
Third customer group: private organization and government organization group
must use our service for exercise or contest in the private contest. So they are the
main target group that gives more money to our company.
FIELD GOOD
30
3.2.3 Positioning Marketing
Figure 3 7 Positioning
The positioning of Field Good is base on high quality and medium price that
make the customer come to our shop. Field Good is Astroturf football field which
club house consist of spa, fitness, coffee shop, and sport shop. Inside football field
have high speed internet and there is online booking Astroturf football field and serve
the Academy and tournament to broadcast for customer every day. They make
customer can enjoy it. So our company has roof in the football field to protect
sunshine from customer. But, it is weakness of Chiangrai Galaxy and Chiangrai Arena
because they do not have roof to protect sunshine and rain in the raining season. Also
Chiangrai Arena, there are bad parking which it is laterite and dust more and more
when you drive to parking of Chiangrai Arena. So, we have convenient areas more
than other competitors, including price of our company inexpensive which it is
strength point for our company, and attract customer to get more comfortable.
Therefore, our service is the best choice to exercise and relax. Field Good is really the
giving you more football.
FIELD GOOD
31
3.3 Marketing Mix Strategy

3.3.1 Product
Our company concern about service business because our company has football
field, stadium, spa, shop, and other service to serve to customer. But our company will
focus on football field, it makes from artificial turf that so popular because its easy to
control in each season. Even though our investment has high cost, but our company will
not spend cost of control grass all year. Other service is the additional service to provide
to our customer too.
3.3.2 Price
The price of our company has inexpensive price because we are new company and
have more competitors in this business. Competitor has price is 400-600 Baht per hour to
rent, so our company will set the price at 500 Baht per hour in daytime (07.00 am-06.00
pm) and 1,000 Baht per hour in night (06.00 pm-07.00 am) for small football field and
1,500 Baht per hour in daytime (07.00 am-06.00 pm) and 2,000 Baht per hour in night
(06.00 pm-07.00 am) for big football field. Our company has price more than our
competitor because our company has high quality and service more than competitor in the
same city. There are many services in our company such as:
Spa: Bath and body scrubs
590 B. / hr.
Scrub and oil massage
590 B. / hr.
Balance the face skin
150 B. / hr.
Thai massage
160-250 / hr.
Aromatherapy massage oil
800 B. / hr.
Massage to slimming
500 B. / hr.
Feet massage
160-250 / hr.
Fitness: 30 baht per time you can take every exercise machines and unlimited time for
customers.
FIELD GOOD
32
Sport shop has many things. There are :
Figure 3 8 T-shirt: 229 - 299 (No. 12-321)
Figure 3 11 T-shirt for goalkeeper:

359 - 439 (No. 12-407)
Figure 3 9 Short pant: 169 - 259

(No. 22-324)
Figure 3 10 Short pant for goalkeeper:

259 (No. 22-408)
Figure 3 12 Football
Figure 3 13 Long pant for goalkeeper
329 (No. 22-634)
300 - 2000 (No. 31-4-10)
FIELD GOOD
33
Figure 3 15 Glove
250 - 295 (No.41-3-21)
Figure 3 17 Shin guard
280 - 350 (No. 48-3-19)
Figure 3 18 Socks
80 - 100 (No. 82-3-68)
Figure 3 14 Plastic shin guard

125 - 170 (No.48-3-14)
Figure 3 16 Soccer shoes
639 - 699 (No. 80-3-77)
Figure 3 19 Captain Armband

80 (No.32-4-02)
FIELD GOOD
34
Figure 3 21 Shoe shape sporter

95 (No. 80-4-01)
Figure 3 23 Button of soccer shoe

80 (No. 80-3-04)
Figure 3 25 Plastic whistle

100 200 (No. 60-4-24)
Figure 3 20 Pump football
85 120 (No. 42-3-04)
Figure 3 22 Shoe lace

15 (No. 80-3-06)
Figure 3 24 Metal whistle
325 395 (No. 60-4-17)
FIELD GOOD
35
3.3.3 Place
We choose Wiang district that stay between Universities to locate our company. It
is convenient for customer to join with company. Our company must used big land to
provide capital and parking. It is the perfect area to used and growth our company. My
target market is people, who loved in football that live around the city, but we choose this
area because it is the middle area for customer who lived in Mae Fah Luang University,
Chiangrai Rajabhat University, and people who lived in downtown come together. It will
not far for customer in the country.
3.3.4 Promotion
We have more competitors in this business. So we try to find solution to attract the
most customers come back to our company again by give the special offer to customer.
There are:
Discount 300 Bath in each football field in daytime for all customers.
Discount 200 Baht in each football field in nighttime for all customers.
These conditions will successful when customers come to use our services continually.
FIELD GOOD
36
3.4 Sales Forecast/Profit Estimation

Sale Promotion
Year 1
Sale Forecast
Product/month
Sale
Football field
(S)
Football field
(L)
Spa
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
452,600.00
394,400.00
409,200.00
528,600.00
588,600.00
529,800.00
591,200.00
619,800.00.00
685,200.00
605,500.00
571,200.00
567,000.00
6,543,100.00
151,900.00
127,600.00
55,800.00
147,600.00
165,700.00
58,400.00
106,900.00
168,100.00
103,400.00
91,400.00
103,400.00
106,900.00
1,387,100.00
131,750.00
165,800.00
129,000.00
124,500.00
75,950.00
162,000.00
257,300.00
262,950.00
357,000.00
283,650.00
276,000.00
379,750.00
2,605,650.00
Sport shop
121,923.00
125,956.00
117,685.00
78,600.00
96,237.00
168,580.00
107,505.00
113,854.00
115,780.00
84,500.00
91,790.00
114,649.00
1,337,059.00
Coffee shop
78,430.00
117,580.00
133,200.00
138,600.00
124,775.00
143,220.00
116,560.00
120,435.00
108,150.00
91,350.00
111,290.00
102,610.00
1,386,200.00
Fitness
24,600.00
26,400.00
27,600.00
27,900.00
27,000.00
28,350.00
28,620.00
29,100.00
28,500.00
28,200.00
29,250.00
29,100.00
334,620.00
961,203.00
957,736.00
872,485.00
1,045,800.00
1,078,262.00
1,090,350.00
1,208,085.00
1,314,239.00
1,398,030.00
1,184,600.00
1,182,930.00
1,300,009.00
13,593,729.00
Total Sale
Table 3 1 Sales Forecast and Profit Estimation year 1
FIELD GOOD
37
Product/month
Sale
Football field
(S)
Football field
(L)
Spa
Sport shop
Coffee shop
Fitness
Total Sale
Jan
567,000.00
Feb
605,600.00
Mar
Apr
679,400.00
571,200.00
May
588,600.00
Year 2
Sale Forecast
Jun
Jul
555,000.00
561,400.00
Aug
709,200.00
Sep
557,400.00
Oct
561,400.00
Nov
685,200.00
Dec
619,800.00
Total
7,261,200.00
106,900.00
99,000.00
61,200.00
150,200.00
60,400.00
101,800.00
91,400.00
103,400.00
150,200.00
61,200.00
88,400.00
106,900.00
1,181,000.00
161,200.00
142,800.00
204,600.00
117,900.00
150,350.00
190,500.00
199,950.00
266,600.00
381,000.00
325,500.00
225,000.00
286,750.00
2,652,150.00
103,515.00
93,310.00
89,304.00
87,600.00
107,536.00
155,714.00
114,150.00
134,853.00
109,390.00
97,618.00
99,110.00
138,470.00
1,330,570.00
77,810.00
79,360.00
84,340.00
99,615.00
109,500.00
152,675.00
155,400.00
138,725.00
107,700.00
101,733.00
105,600.00
108,035.00
1,320,493.00
25,500.00
27,300.00
27,450.00
28,050.00
28,500.00
28,200.00
28,050.00
28,500.00
29,100.00
28,800.00
29,400.00
29,700.00
338,550.00
1,041,925.00
1,047,370.00
1,146,294.00
1,054,565.00
1,044,886.00
1,183,889.00
1,150,350.00
1,381,278.00
1,334,790.00
1,176,251.00
1,232,710.00
1,289,655.00
14,083,963.00
Dec
Total
Product/month
Sale
Football field
(S)
Football field (L)
Spa
Sport shop
Coffee shop
Fitness
Total Sale
Jan
Apr
May
Year 3
Sale Forecast
Jun
Jul
Feb
Mar
Aug
Sep
Oct
Nov
591,200.00
680,400.00
567,000.00
528,600.00
588,600.00
582,600.00
646,400.00
663,900.00
571,200.00
621,000.00
692,800.00
646,600.00
7,380,300.00
122,400.00
99,900.00
106,900.00
103,400.00
150,200.00
101,800.00
213,800.00
61,200.00
118,400.00
106,900.00
162,600.00
122,400.00
1,469,900.00
207,200.00
194,500.00
244,900.00
139,000.00
83,700.00
159,000.00
296,090.00
323,950.00
315,000.00
99,200.00
356,700.00
347,200.00
2,766,440.00
85,974.00
91,856.00
72,520.00
77,180.00
176,080.00
183,020.00
153,374.00
188,810.00
88,500.00
71,043.00
97,080.00
155,954.00
1,441,391.00
90,120.00
95,480.00
97,935.00
102,225.00
109,200.00
161,975.00
154,200.00
147,560.00
107,100.00
105,555.00
110,050.00
120,900.00
1,402,300.00
27,060.00
28,200.00
27,900.00
28,290.00
28,800.00
28,440.00
28,560.00
28,440.00
29,190.00
29,040.00
29,550.00
29,580.00
343,050.00
1,123,954.00
1,190,336.00
1,117,155.00
978,695.00
1,136,580.00
1,216,835.00
1,492,424.00
1,413,860.00
1,229,390.00
1,032,738.00
1,448,780.00
1,422,634.00
14,803,381.00
FIELD GOOD
38
Product/month
Sale
Football field (S)
Football field (L)
Spa
Sport shop
Coffee shop
Fitness
Total Sale
Jan
Feb
Mar
Apr
May
Year 4
Sale Forecast
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
693,700.00
605,600.00
679,400.00
685,200.00
632,700.00
622,800.00
619,800.00
591,200.00
655,200.00
649,600.00
655,200.00
605,500.00
7,695,900.00
106,900.00
57,200.00
106,900.00
162,600.00
105,300.00
160,200.00
122,400.00
106,900.00
162,600.00
106,900.00
147,600.00
106,900.00
1,452,400.00
297,600.00
301,000.00
240,250.00
202,500.00
243,350.00
313,500.00
381,300.00
368,900.00
368,900.00
244,900.00
418,500.00
358,050.00
3,738,750.00
85,268.00
75,712.00
75,804.00
85,880.00
198,500.00
147,180.00
150,886.00
163,804.00
151,170.00
83,328.00
93,660.00
174,660.00
1,485,852.00
95,325.00
110,490.00
117,150.00
123,070.00
130,045.00
172,205.00
162,000.00
157,285.00
135,160.00
106,330.00
117,150.00
132,600.00
1,558,810.00
27,900.00
28,590.00
28,050.00
29,100.00
29,400.00
28,950.00
29,250.00
29,370.00
29,550.00
29,340.00
29,850.00
30,090.00
349,440.00
1,306,693.00
1,178,592.00
1,247,554.00
1,288,350.00
1,339,295.00
1,444,835.00
1,465,636.00
1,417,459.00
1,502,580.00
1,220,398.00
1,461,960.00
1,407,800.00
16,281,152.00
Aug
Sep
Oct
Nov
Dec
Total
Product/month
Sale
Football field (S)
Football field (L)
Spa
Sport shop
Coffee shop
Fitness
Total Sale
Jan
Feb
Mar
Apr
May
Year 5
Sale Forecast
Jun
Jul
608,300.00
591,100.00
635,300.00
655,200.00
649,700.00
567,600.00
663,900.00
619,800.00
655,200.00
640,300.00
626,400.00
679,400.00
7,592,200.00
183,600.00
142,600.00
106,900.00
147,600.00
165,700.00
58,400.00
106,900.00
213,800.00
221,800.00
152,600.00
103,400.00
168,100.00
1,771,400.00
350,300.00
354,200.00
295,500.00
234,000.00
198,400.00
306,000.00
412,300.00
455,700.00
426,000.00
268,150.00
271,200.00
342,550.00
3,914,300.00
102,614.00
99,720.00
84,173.00
82,360.00
181,680.00
198,598.00
192,974.00
153,830.00
121,170.00
109,005.00
110,860.00
119,910.00
1,556,894.00
98,115.00
103,305.00
111,000.00
111,000.00
119,625.00
181,660.00
174,000.00
153,300.00
117,955.00
107,415.00
136,710.00
169,415.00
1,583,500.00
28,380.00
32,100.00
33,000.00
30,030.00
29,850.00
29,310.00
33,900.00
37,500.00
31,770.00
30,060.00
29,820.00
36,000.00
381,720.00
1,371,309.00
1,323,025.00
1,265,873.00
1,260,190.00
1,344,955.00
1,341,568.00
1,583,974.00
1,633,930.00
1,573,895.00
1,307,530.00
1,278,390.00
1,515,375.00
16,800,014.00
FIELD GOOD
39
3.5 Marketing Expenses (Sale Incentive)

YEAR 1
Expense
Advertising Expense
Jan
Feb
Mar
Apr
Marketing Expense
May
Jun
Radio local
Leaflet
Billboard
Souvenir
Website
Other
1,000.00
600.00
1,500.00
4,000.00
0
300.00
1,000.00
600.00
1,500.00
0
0
300.00
1,000.00
600.00
1,500.00
0
0
300.00
0
0
0
0
0
300.00
1,000.00
200.00
500.00
0
0
300.00
1,000.00
200.00
500.00
0
0
300.00
0
0
0
0
0
300.00
0
0
0
0
0
300.00
0
0
0
0
0
300.00
1,000.00
200.00
500.00
0
0
300.00
0
0
0
0
0
300.00
0
0
0
0
0
300.00
6,000.00
2,400.00
6,000.00
4,000.00
0
3,600.00
372,000.00
348,000.00
360,000.00
48,000.00
96,000.00
96,000.00
48,000.00
48,000.00
48,000.00
48,000.00
48,000.00
48,000.00
1,608,000.00
2,438.46
2,519.12
2,353.70
1,572.00
1,924.74
3,371.60
2,150.10
2,277.08
2,315.60
1,690.00
1,835.80
2,292.98
26,741.00
Selling Expense
Promotion
Sales Commission (2 %)
Other
Total Expense
Jul
Aug
Sep
Oct
Nov
Dec
Total
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
6,000.00
382,338.00
354,419.00
366,254.00
50,372.00
100,425.00
101,872.00
50,950.00
51,077.00
51,116.00
52,190.00
50,636.00
51,093.00
1,662,741.00
Table 3 6 Marketing Expenses for Year 1
FIELD GOOD
40
YEAR 2
Expense
Advertising Expense
Jan
Feb
Radio local
Leaflet
Billboard
Souvenir
Website
Other
0
0
0
1,200.00
0
300.00
0
0
0
0
0
300.00
Selling Expense
Promotion
Other
Total Expense
Mar
0
0
0
0
0
300.00
Apr
Marketing Expense
May
Jun
Jul
0
0
500.00
0
0
300.00
1,000.00
300.00
500.00
0
0
300.00
0
0
0
0
0
300.00
0
300.00
500.00
0
0
300.00
Aug
0
0
0
0
0
300.00
Sep
Oct
Nov
Dec
Total
0
0
0
0
0
300.00
1,000.00
300.00
500.00
0
0
300.00
0
0
0
0
0
300.00
0
0
0
0
0
300.00
2000.00
900.00
2000.00
1200.00
0
3600.00
0
48,000.00
48,000.00
48,000.00
48,000.00
96,000.00
96,000.00
48,000.00
48,000.00
48,000.00
48,000.00
48,000.00
48,000.00
2,070.30
1,866.20
1,786.08
1,752.00
2,150.72
3,114.28
2,283.00
2,697.06
2,187.80
1,952.36
1,982.20
2,769.40
26611.40
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
6,000.00
52,070.30
50,666.20
50,586.08
51,052.00
100,750.72
100,714.28
51,083.00
51,497.06
50,987.80
52,552.36
50,782.20
51,569.40
714,311.40
FIELD GOOD
672,000.00
41
YEAR 3
Expense
Advertising Expense
Jan
Feb
Radio local
Leaflet
Billboard
Souvenir
Website
Other
0
0
500.00
1,200.00
0
300.00
0
0
0
0
0
300.00
Selling Expense
Promotion
Other
Total Expense
Mar
0
0
0
0
0
300.00
Apr
Marketing Expense
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
0
0
0
0
0
300.00
1,000.00
300.00
500.00
0
0
300.00
0
0
0
0
0
300.00
0
0
500.00
0
0
300.00
1,000.00
300.00
0
0
0
300.00
0
0
0
0
0
300.00
0
0
0
0
0
300.00
2,000.00
900.00
1,500.00
1,200.00
0
3,600.00
0
300.00
0
0
0
300.00
0
0
0
0
0
300.00
0
48,000.00
48,000
48,000
48,000
96,000.00
96,000.00
48,000.00
48,000.00
48,000.00
48,000.00
48,000.00
48,000.00
672,000.00
1,719.48
1,837.12
1,450.40
1,543.60
3,521.60
3,660.40
3,067.48
3,776.20
1,770.000
1,420.86
1,941.60
3,119.08
28,827.82
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
6,000.00
52,219.48
50,637.12
50,250.40
50,343.60
102,121.60
100,760.40
51,867.48
52,576.20
51,070.00
51,520.86
50,741.6
51,919.08
716,027.82
FIELD GOOD
42
YEAR 4
Expense
Advertising Expense
Radio local
Leaflet
Billboard
Souvenir
Website
Other
Selling Expense
Promotion
Other
Total Expense
Jan
0
0
0
0
0
300.00
Feb
0
0
0
0
0
300.00
Mar
0
0
50.000
0
0
300.00
Apr
Marketing Expense
May
Jun
Jul
0
0
0
0
0
300.00
1,000.00
300.00
0
0
0
300.00
0
0
500.00
0
0
300.00
0
300.00
0
0
0
300.00
Aug
0
0
0
0
0
300.00
Sep
Oct
Nov
Dec
Total
0
0
0
0
0
300.00
1,000.00
300.00
0
0
0
300.00
0
0
500.00
0
0
300.00
0
0
0
0
0
300.00
2,000.00
900.00
1,500.00
0
0
3,600.00
0
48,000.00
48,000.00
48,000.00
48,000.00
96,000.00
96,000.00
48,000.00
48,000.00
48,000.00
48,000.00
48,000.00
48,000.00
672,000.00
1,705.36
500.00
1,514.24
500.00
1,516.08
500.00
1,717.60
500.00
3,970.00
500.00
2,943.60
500.00
3,017.72
500.00
3,276.08
500.00
3,023.40
500.00
1,666.56
500.00
1,873.20
500.00
3,493.20
500.00
29717.04
6,000.00
50,505.36
50,314.24
50,816.08
50,517.6
102,070.00
100,043.60
52,317.72
52,076.08
51,823.4
51,766.56
51,173.20
52,293.20
715,717.04
FIELD GOOD
43
YEAR 5
Expense
Advertising Expense
Radio local
Leaflet
Billboard
Souvenir
Website
Other
Selling Expense
Promotion
Other
Total Expense
Jan
0
0
0
0
0
300.00
Feb
0
0
0
0
0
300.00
Mar
0
0
0
0
0
300.00
Apr
Marketing Expense
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
0
0
500.00
0
0
300.00
1,000.00
300.00
0
0
0
300.00
0
0
0
0
0
300.00
0
0
0
0
0
300.00
0
0
0
0
0
300.00
1,000.00
300.00
500.00
0
0
300.00
0
0
0
0
0
300.00
0
0
0
0
0
300.00
2,000
600.00
1,000.00
0
0
3,600.00
0
0
0
0
0
300.00
0
48,000.00
48,000.00
48,000.00
48,000.00
96,000.00
96,000.00
48,000.00
48,000.00
48,000.00
48,000.00
48,000.00
48,000
672,000.00
2,052.28
1994.40
1,683.46
1,647.20
3,633.60
3,971.96
3,859.48
3,076.60
2,423.40
2,180.10.00
2,217.20
2,398.20
31137.88
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
6,000.00
50852.28
50794.40
50483.46
50947.20
101733.60
100771.96
52659.48
51876.60
51223.40
52780.10
51017.20
51198.20
716,337.88
FIELD GOOD
44
3.6 Conclusion
From this chapter 3, we can analyze from marketing feasibility study and analysis,
and general analysis that concern about political, economic, social, and technology factors.
All of factors should be applying in internal and external of our company. These are
significant factors that affect to our company, so it has to be match with those factors. Then,
there is major competition that is Chiang Rai Galaxy because of it is the same business and
has many facilities that not also have turf football filed such as coffee shop, free wireless
zone and waiting area for customer, however their location is far away from city, so most of
their target market is only student in university not diversity and it is effect in the summer
period. For our company, if we understand the strength and weakness of them, we can
improve weakness and develop strength of their better and bring it apply to our company. Our
company chooses the good location for crated the business by our company located in
between the city and university, so we have target market in people that living in the city and
student. Our strategies focus on the service quality and high convenience by provide a lot of
facilities for supporting customer they must get the satisfaction for promoting our company.
In part of our promotion, there are the special days for make the discount to customer that it
is the strategy of attraction. Our company invests the advertizing and investment less than the
net income that we get. It means our net income is increasing every year.
FIELD GOOD
45
Chapter 4 Investment
46
Chapter 4 Investment
4.2 Cost of investment

Cost of investment
Land
Label Cost
Registration fees
Internet (wireless) & Telephone
7,000,000.00
2,520.00
60,000.00
1,700.00
7,064,220.00
Total
Table 4 1 Cost of investment
4.3 Investment cost
Equipment & Material

Football Area
Turf football field
Score board
Counter Cashier
Cashier machine
Seat
Total
Spa Area
Massage Tables
Table
4 2 Investment cost
Sterilizer
Hot Towel Cabbies
Sauna and stream
Magnifying Lamp
Face Lifting Machine
Thermal Blanket
A foot spa
Bathrobe
Slipper
Towel
Total
Sport Shop
Counter Cashier
Cashier machine
Total
Price per unit

(Baht)
Total
Unit
(Baht)
m / 790
40,000.00
4,500.00
7,000.00
2,200.00
11,200 m
1
1
1
3
8m848,000.00
40,000.00
4,500.00
7,000.00
6,600.00
8,906,100.00
8,500.00
30,000.00
5,200.00
11,900.00
8,900.00
8,500.00
2,500.00
1,500.00
450.00
60.00
165.00
2
1
1
1
1
1
4
1
10
10
10
17,000.00
30,000.00
5,200.00
11,900.00
8,900.00
8,500.00
10,000.00
1,500.00
4,500.00
600.00
1,650.00
99,750.00
4,500.00
7,000.00
1
1
4,500.00
7,000.00
11,500
FIELD GOOD
47

Coffee Shop Area
Counter Cashier
Cashier machine
Coffee machine
Coffee Grinder
Refrigerator
Blender
Coffee long spoon
Small fork
Small dish
Coffee cup
Small spoon
Total
Fitness Area
Dumbbell
SITUP
Auto incline motorized
treadmill
Hybrid Bike
Home Gym
Total
Price per unit

(Baht)
Total
Unit
(Baht)
4,500.00
7,000.00
39,000.00
15,900.00
6,600.00
8,000.00
125.00
6.00
25.00
35.00
6.00
1
1
1
1
1
1
4
100
100
100
100
4,500.00
7,000.00
39,000.00
15,900.00
6,600.00
8,000.00
500.00
600.00
2,500.00
3,500.00
600.00
88,700.00
1,300.00
1,419.00
5
2
6,500.00
2,838.00
25,418.00
12,900.00
14,900.00
3
3
2
76,254.00
38,700.00
29,800.00
154,092.00
Building & Decorate

Other
Total Investment cost
1,000,000.00
10,000.00
10,270,142.00
Table 4 3 Investment cost
FIELD GOOD
48
4.3 Depreciation

Football Area
Turf football field
Score board
Counter Cashier
Cashier machine
Seat
Total
Spa Area
Massage Tables
Sterilizer
Hot Towel Cabbies
Sauna and stream
Magnifying Lamp
Thermal Blanket
A foot spa
Bathrobe
Slipper
Towel
Total
Sport Shop
Counter Cashier
Cashier machine
Total
Total
Useful life (yr.)
Salvage value
Depreciation
Depreciation
per year
per month
8848000.00
40,000.00
4,500.00
7,000.00
6,600.00
8,906,100.00
8
8
5
10
5
0
11,000.00
850.00
1,000.00
900.00
13,750.00
1,106,000.00
3,625.00
730.00
600.00
1,140.00
1,112,095.00
92166.67
302.08
60.83
50.00
95.00
92,674.58
17,000.00
30,000.00
5,200.00
11,900.00
8,900.00
8,500.00
10,000.00
1,500.00
4,500.00
600.00
1,650.00
99,750.00
5
5
5
5
5
5
5
0
0
0
0
2,000.00
5,200.00
950.00
1,450.00
1,100.00
1,200.00
1,600.00
0
0
0
0
13,500.00
3,000.00
4,960.00
850.00
2,090.00
1,560.00
1,460.00
1,680.00
0
0
0
0
15,600.00
250.00
413.33
70.83
174.17
130.00
121.67
140.00
0
0
0
0
1m300.00
4,500.00
7,000.00
11,500.00
5
10
850.00
1,000.00
1,850.00
730
600
1,330
60.83
50
110.83
FIELD GOOD
49
Coffee Shop Area

Counter Cashier
Cashier machine
Coffee machine
Coffee Grinder
Refrigerator
Blender
Coffee long spoon
Small fork
Small dish
Coffee cup
Small spoon
Total
Total
Useful life (yr.)
Salvage value
Depreciation
Depreciation
per year
per month
4,500.00
7,000.00
39,000.00
15,900.00
6,600.00
8,000.00
500.00
600.00
2,500.00
3,500.00
600.00
88,700.00
5
10
5
5
8
5
0
0
0
0
0
850.00
1,000.00
13,000.00
5,000.00
1,000.00
1,200.00
0
0
0
0
0
22,050.00
730.00
600.00
5,200.00
2,180.00
700.00
1,360.00
0
0
0
0
0
10,770.00
60.83
50.00
433.33
181.67
58.33
113.33
0
0
0
0
0
897.50
Fitness Area
Dumbbell
SITUP
treadmill
Hybrid Bike
Home Gym
Total
6,500.00
2,838.00
76,254.00
10
8
5
900.00
230.00
13,600.00
560.00
326.00
12530.80
46.607.00
27.17
1044.23
38,700.00
29,800.00
154,092.00
5
5
8,400.00
7,000.00
30,130.00
6,060.00
4,560.00
24036.80
505.00
380.00
2003.07
Building & Decorate

Other
1,000,000.00
10,000.00
10,270,142.00
20
0
0
0
81,280.00
50,000.00
0
1213831.80
4166. 67
0
101152.65
Depreciation per month
101152.65
Depreciation per year
1213831.80
Table 4 4 Depreciation
FIELD GOOD
50
4.3.1 Depreciation
Year 1
Depreciation
Topic
Football Area
Spa Area
Sport Shop
Coffee Shop
Fitness Area
Building &
Decorate
Other
Total Investment
cost
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
92,674.58
1,300.00
110.83
897.50
2003.07
92,674.58
1,300.00
110.83
897.50
2003.07
92,674.58
1,300.00
110.83
897.50
2003.07
92,674.58
1,300.00
110.83
897.50
2003.07
92,674.58
1,300.00
110.83
897.50
2003.07
92,674.58
1,300.00
110.83
897.50
2003.07
92,674.58
1,300.00
110.83
897.50
2003.07
92,674.58
1,300.00
110.83
897.50
2003.07
92,674.58
1,300.00
110.83
897.50
2003.07
92,674.58
1,300.00
110.83
897.50
2003.07
92,674.58
1,300.00
110.83
897.50
2003.07
92,674.58
1,300.00
110.83
897.50
2003.07
1112,095.00
15,600.00
1,330.00
10,770.00
24,036.80
4166.67
4166.67
4166.67
4166.67
4166.67
4166.67
4166.67
4166.67
4166.67
4166.67
4166.67
4166.67
50,000.00
101,153.00
101,153.00
101,153.00
101,153.00
101,153.00
101,153.00
101,153.00
101,153.00
101,153.00
101,153.00
101,153.00
101,153.00
1,213,832.00
Table 4 5 Depreciation year 1
FIELD GOOD
51
Year 2
Depreciation
Topic
Football Area
Spa Area
Sport Shop
Coffee Shop
Fitness Area
Building & Decorate
Other
Jan
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
Feb
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
Mar
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
Apr
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
May
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
Jun
Jul
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
Aug
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
Sep
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
Oct
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
Nov
Dec
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
Total
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
1112,095.00
15,600.00
1,330.00
10,770.00
24,036.80
50,000.00
0
1,213,832.00
Year 3
Depreciation
Topic
Football Area
Spa Area
Sport Shop
Coffee Shop
Fitness Area
Building & Decorate
Other
Jan
Feb
Mar
Apr
May
Jun
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
Jul
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
Aug
Sep
Oct
Nov
Dec
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
0
101,153.00
FIELD GOOD
Total
1112,095.00
15,600.00
1,330.00
10,770.00
24,036.80
50,000.00
0
1,213,832.00
52
Year 4
Depreciation
Topic
Football Area
Spa Area
Sport Shop
Coffee Shop
Fitness Area
Building & Decorate
Other
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
1112,095.00
15,600.00
1,330.00
10,770.00
24,036.80
50,000.00
0
101,153.00
0
101,153.00
0
101,153.00
0
101,153.00
0
101,153.00
0
101,153.00
0
101,153.00
0
101,153.00
0
101,153.00
0
101,153.00
0
101,153.00
0
101,153.00
0
1,213,832.00
Year 5
Depreciation
Topic
Football Area
Spa Area
Sport Shop
Coffee Shop
Fitness Area
Building & Decorate
Other
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
92,674.58
1,300.00
110.83
897.50
2003.07
4166.67
1112,095.00
15,600.00
1,330.00
10,770.00
24,036.80
50,000.00
0
101,153.00
0
101,153.00
0
101,153.00
0
101,153.00
0
101,153.00
0
101,153.00
0
101,153.00
0
101,153.00
0
101,153.00
0
101,153.00
0
101,153.00
0
101,153.00
0
1,213,832.00
FIELD GOOD
53
4.4 Conclusion
From this chapter 4, we can analyze investment cost and depreciation. Our company has eight
partnerships for investor that they will have limited responsibility of debt by not exceeding
the amount value of each share. Cost investment of our company there are land, label cost,
registration fees, and internet (wireless) & telephone. The total of cost investment is
7,064,220 baht. Our company is football artificial field turf and club house, there are many
facilities, and so, investment cost is a little bit high. For investment cost of each place, first,
football area has turf football field, score board, counter cashier, cashier machine, and seat,
the total cost is 8,906,100 baht. Second, spa area has massage tables, sterilizer, hot towel
cabbies, sauna and stream, magnifying lamp, face lifting machine, thermal blanket, foot spa,
bathrobe, slipper, and towel, the total cost is 99,750 baht. Third, sport shop has counter
cashier, and cashier machine, the total cost is 11,500 baht. Fourth, coffee shop area has
counter cashier, cashier machine, coffee machine, coffee grinder, refrigerator, blender, coffee
long spoon, small fork, small dish, coffee cup, and small spoon, the total cost is 88,700 baht.
Fifth, fitness area has dumbbell, SITUP, auto incline motorized, treadmill, hybrid bike, and
home gym, the total cost 154,092 baht. The last one is building & decorates of each place the
total cost 1,010,000 baht. For the investment cost of our company is 10,270,142 baht. For the
depreciation of our company, first, football area depreciation per month is 9,2674.58333 baht
and depreciation per year is 1,112,095 baht. Second, spa area depreciation per month is 1,300
baht and depreciation per year is 15,600 baht. Third, sport shop depreciation per month is
110.8333333 baht and depreciation per year is 1,330 baht. Fourth, coffee shop depreciation
per month is 897.5 baht and depreciation per year is 10,770 baht. And the total depreciation
that our company must pay is 10,1152.65 baht per month and 1,213,831.8 baht per year. Our
company must pay depreciation for 5 years.
FIELD GOOD
54
Chapter 5 Operations
55
Chapter 5 Operations
5.1 Production and Operations Analysis
5.1.1 Product Characteristics
Our products can divide into 2 zones:
1. Football Zone
1. Artificial turf football field
Figure 5 1 Football field seven people plane
Football field (s)

Football field (s) has two fields five or seven people, where is artificial
turf football field standard of Chiang Rai. These fields can create revenues
because they attract the young customers more and more in Chiang Rai
province. Furthermore the some businessmen come to play these football
fields as well. Also we provide tournament in the football field (s) in every
end of year
Figure 5 2 Football field eleven people plane
Football field (L)

Football field (L) has one field where is the first of big artificial turf
field and standard field of eleven people in Chiang Rai. But other
competitors do not build standard field. For our business so it can attract with
every classification for people whether businessman or some teenagers.
Moreover we provide tournament for this football field (L) in every end of
year as well.
FIELD GOOD
56
2. Facilities Zone
1. Fitness room
This room is promote physical fitness and the athletes use warm up, stretching,
cool down, or the customers exercise fitness machines only.
Figure 5 4 Treadmill
Figure 5 3 Elliptical
Figure 5 5 Dumbbell
Figure 5 6 Machine weight (http://checkprice.net/health_beauty/exercise_machine/0.html)
FIELD GOOD
57
2. Sport shop
This room is sell product about football such as shirt, short, socks, soccer shoes,
etc. Also it has salesman who serve information about product for customer.
Figure 5 8 Soccer shoes
Figure 5 7 Soccer shirts
Figure 5 9 Other football equipment (http://www.sakonnakhonguide.com)
3. Health & Spa room

This room serves recreation for athlete and other customer. Our health &
spa has package such as Thai massage for athlete who sprains from play
football have pains and aches.
Figure 5 10 Masseuse (http://www.thevillageresortandspa.com/spa.htm)
FIELD GOOD
58
4. Guest room
This room provides tables and chairs to accommodate our customers who use
the service. Inside, television and Wi-Fi allows customers to avoid the boring of
waiting customers.
Figure 5 12 Computer
(http://sales4.wood.en.nobodybuy.com/)
Figure 5 11 Modem router
5. Coffee shop
This room serves our own coffee recipe and own cake recipe which is special
coffee and cake of our business for your customers taste.
Figure 5 13 Hot coffee

(http://sunshinegreen.blog.com)
Figure 5 14 Frappe coffee

Figure 5 15 Cold coffee
(http://www.coffeekrabi.com) (http://mkayc.wordpress.com)
Figure 5 16 Field good cakes (http://www.zastavki.com)
FIELD GOOD
59
6. Locker & restroom room

This room can facilitate the collection of all the customers baggage safely.
Than it has a private bathroom and shower room to support customers.
Figure 5 17 Lockers http://www.rockyfurniture.com/
FIELD GOOD
60
5.1.2 Location
Figure 5 18 Company Lands
Field Good located at near Chiangrai Highways District and opposite Shabu
restaurant. These areas there are 22,400 m. Our company located in the city at Wieang
district, Muang Chiangrai. Field Good is the most easiest to see and accessible because the
location of Field Good adjoin with the highway no. 1 or Phaholyothin Road. Our company
there is much facility to support customer such as coffee shop, fitness, sport shop, spa,
wifi, and etc. Field Good have parking are extensive and enough for customers. Field
Good is the field that outstanding. Our company there is 3 fields and it is the modern field
like FIFA standard.
FIELD GOOD
61
5.1.3 Facility Layout

Field Good plane scale
Small Park
Figure 4 1 Field Good plane scale
Layout of Field Good

1. Artificial turf football field: Large field 11 person, TM 500 (350 micron)
FIFA slide roof.
2. Artificial turf football field: Small field 7 person, TM 500 (350 micron) FIFA
slide roof.
3. Parking 28-30 cars.
4. Fitness
5. Spa
6. Sport shop
7. Restroom
8. Coffee shop
9. Counter
10. Electricity post
FIELD GOOD
62
The Field good style layout

There is an environment with a mixture of modern and Lanna style.
Label
We set the signage around four places the first place is at the front of our Field
Good. The second place is near the Central Plaza Chiang Rai. The third place is near
the Mae Fah Luang University. The last place is opposite the Chiang Rai Rajabhat
University. Also the design of labels is football field which has dimension; it can be
stream and beautiful model. Moreover make interesting point and use big logo and
big size of name Field Good for easy to see and come to the Field Good correctly.
Interior decoration
Most the Field Good decorates modern style which it has a unique beauty in itself.
So it can look simple. Then spa room decorates the Lanna style for customers feel
culture of north people.
Exterior decoration
Front of the Field Good provide park for create beautiful and fresh before use
service or play activity. Next parking supports around 28-30 cars for customers.
Facilities
The Field Good provide facility each room such as the guest room where has Wi-Fi
router and table and sofa for service. Also restroom where provide locker for collect
a baggage, and then health & spa room has spa package and masseuses for customer
wants. Next fitness room serves more sport machines for physical fitness. Moreover
coffee shop serves Field Good coffee which only our own coffee recipe, there are
hot, cold, and frappe, and delicious cake which only our own cake recipe as well.
Furthermore there is sport shop when you want something about football and safety
material.
FIELD GOOD
63
5.1.4 Facilities Management

Property Management
We select the location of our company at Wieang district, Muang Chiangrai because it
has a lot of areas. It is the middle way between Mae Fah Luang University students
and citys students. Our company nears the Phahonyothin road that show about the
nice location of our company. Many people and traveler must pass our company if
they would like to visit the attractions of Chiang Rai. The building divide to 2 parts:
there are building and football field. The building is build from iron and has only one
floor because we need safety for customers.
Facilities Planning
Our company has many facilities to provide to customer such as Spa, coffees shop,
sports shop, Wi-Fi zone, living room, and parking. We try to design many facilities
room near the football field because most of customer must go to our company to use
the football field. So we will provide them for customer when they finished using
football field. In outdoor, we provide the area of parking and tree to help that area has
fresh air and be shady for customer.
Facilities Operations and Maintenance

Product of our company must have good quality from industrial standard sample.
Although it has a lot of price, but it will has long life of time too. It makes our
company doesnt change the equipment in short time and reduce cost in the future.
5.1.5 Equipment and tools

Most of equipment and tool sold from many company because each room has own
style. It must apply the concept of our company in good view. From above, our
company selects equipment and tool that have high quality for reduce cost and safety
for customer, employees and partnership. Design of our company will concern in
natural, than our concept must has tree, wood and natural design for provide to
customer to have most satisfaction after used our service.
FIELD GOOD
64
Location
The Field Good sold land for capital 14 rai and 500,000 Baht/rai. Cost of location
is 7,000,000 Baht
Label cost
The Field Good must pays money for standard billboard about 840 baht per unit,
and amount 2,520 Baht.
Logo
The Field Good pays money for designer to design our logo of company about
4,500 Baht.
Internet (Wireless) & Telephone
We contracts TOT Corporation to set up Internet (Wireless) and telephone in our
company and pay money for it about 1,700 Baht.
FIELD GOOD
65
5.2 Operation Analysis
Year 1
Cost of goods sold
Jan
Feb
Coffee shop
17,269.62
25,890.12
Spa
15,800.00
17,000.00
Sport shop
36,085.00
31,200.00
Total
69,154.62 74,090.12
Table 5 1 Cost of Goods Sold year 1
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
29,329.52
10,050.00
23,886.00
63,265.52
30,518.55
14,000.00
21,700.00
66,218.55
27,474.40
9,700.00
32,700.00
69,874.40
31,535.84
21,000.00
41,700.00
94,235.84
25,665.53
24,800.00
34,950.00
85,415.53
26,518.77
25,000.00
35,600.00
87,118.77
23,813.72
28,000.00
35,820.00
87,633.72
20,114.50
26,000.00
26,022.00
72,136.50
24,505.12
25,500.00
30,000.00
80,005.12
22,593.86
30,000.00
35,790.00
88,383.86
Total
305,229.55
246,850.00
385,453.00
937,532.55
Year 2
Cost of goods sold
Jan
Feb
Coffee shop
17,133.11
17,474.40
Spa
20,870.00
18,955.00
Sport shop
34,020.00
30,800.00
Total
72,023.11 67,229.40
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
18,570.96
22,100.00
25,302.00
65,972.96
21,934.38
13,500.00
27,200.00
62,634.38
24,110.98
19,970.00
34,990.00
79,070.98
33,617.75
21,980.00
39,820.00
95,417.75
34,217.77
21,999.00
35,700.00
91,916.77
30,546.08
25,900.00
37,400.00
93,846.08
23,714.63
31,000.00
35,450.00
90,164.63
22,400.75
27,550.00
32,950.00
82,900.75
23,252.23
22,350.00
33,100.00
78,702.23
23,788.40
26,800.00
37,800.00
88,388.40
FIELD GOOD
Total
290,761.44
272,974.00
404,532.00
968,267.44
66
Year 3
Cost of goods sold
Jan
Feb
Coffee shop
19,843.66
21,023.89
Spa
22,700.00
21,760.00
Sport shop
26,950.00
30,100.00
Total
69,493.66 72,883.89
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
21,564.46
24,990.00
18,220.00
64,774.46
22,509.08
18,650.00
21,000.00
62,159.08
24,044.92
10,005.00
42,670.00
76,719.92
35,665.53
20,998.00
52,500.00
109,163.53
33,953.54
26,050.00
39,500.00
99,503.54
32,491.47
27,430.00
52,950.00
112,871.47
23,582.52
26,700.00
27,990.00
78,272.52
23,242.32
11,190.00
18,803.00
53,235.32
24,232.08
27,990.00
32,500.00
84,722.08
26,621.16
27,120.00
39,950.00
93,691.16
Total
308,774.63
265,583.00
403,133.00
977,490.63
Year 4
Cost of goods sold
Jan
Feb
Coffee shop
20,989.76
24,328.97
Spa
26,090.00
26,100.00
Sport shop
26,700.00
20,500.00
Total
73,779.76 70,928.97
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
25,795.44
24,200.00
20,600.00
70,595.44
27,098.98
22,150.00
26,950.00
76,198.98
28,634.81
24,680.00
52,460.00
105,774.81
37,918.09
26,500.00
38,500.00
102,918.09
35,671.03
31,050.00
38,970.00
105,691.03
34,632.83
29,638.00
41,200.00
105,470.83
29,761.09
29,638.00
39,000.00
98,399.09
23,412.97
24,990.00
25,130.00
73,532.97
25,795.44
35,000.00
30,990.00
91,785.44
29,197.40
28,100.00
42,900.00
100,197.40
343,236.81
328,136.00
403,900.00
1,075,272.81
Year 5
Cost of goods sold
Jan
Feb
Mar
Coffee shop
21604.10
22746.89
24441.26
Spa
28,390.00
28,750.00 26,080.00
Sport shop
34,600.00 33,500.00 26,100.00
Total
84594.10 84996.89 76621.26
Apr
24441.26
23,450.00
24,520.00
72411.26
May
Jun
26340.42
22,100.00
48,250.00
96690.42
40,000.00
26,900.00
52,520.00
119420.00
Jul
38,313.33
34,890.00
51,700.00
124903.33
Aug
33755.37
39,100.00
39,600.00
112455.37
Sep
25972.69
35,400.00
36,017.00
97389.69
Oct
23651.88
25,875.00
35,300.00
84826.88
Nov
30102.39
25,150.00
35,500.00
90752.39
Dec
37303.75
26,870.00
35,970.00
100,143.75
FIELD GOOD
Total
348673.35
342,955.00
453,577.00
1,145,205.34
67
5.3 Cost of labor (per month)

Position
Amount
Salary
Total
Football field
Counter Service
6,000.00
6,000.00
Coffee shop
Barista
6,900.00
13,800.00
Waiter/Waitress
6,000.00
6,000.00
Cashier
6,000.00
6,000.00
6,000.00
6,000.00
6,000.00
12,000.00
6,000.00
12,000.00
6,000.00
6,000.00
Sport shop
Cashier
1
Parking
Security guard
2
Spa
Masseuse
2
Restroom
Porter
Total
11
67,800.00
Table 5 6 Cost of labor
FIELD GOOD
68
5.4 Overhead Cost

Year 1
Overhead cost
Charge
Electricity
Water supply
Utilities
Total
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
101,000.00
100,100.00
102,500.00
118,000.00
119,000.00
119,100.00
119,500.00
124,500.00
128,000.00
128,400.00
129,960.00
130,900.00
1,420,960.00
10,000.00
99,490.00
10,200.00
10,560.00
10,780.00
11,050.00
11,200.00
11,530.00
11,500.00
11,400.00
12,900.00
12,590.00
223,200.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
36,000.00
114,000.00
202,590.00
115,700.00
131,560.00
132,780.00
133,150.00
133,700.00
139,030.00
142,500.00
142,800.00
145,860.00
146,490.00
1,680,160.00
Aug
Sep
Table 5 7 Overhead Cost year 1
Year 2
Overhead cost
Charge
Electricity
Water supply
Utilities
Total
Jan
Feb
Mar
Apr
May
Jun
Jul
Oct
Nov
Dec
Total
102,200.00
101,300.00
103,700.00
119,200.00
120,200.00
120,300.00
120,700.00
125,700.00
129,200.00
129,600.00
131,160.00
132,100.00
1,435,360.00
10,150.00
99,640.00
10,350.00
10,710.00
10,930.00
11,200.00
11,350.00
11,680.00
11,650.00
11,550.00
13,050.00
12,740.00
225,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
36,000.00
115,350.00
203,940.00
117,050.00
132,910.00
134,130.00
134,500.00
135,050.00
140,380.00
143,850.00
144,150.00
147,210.00
147,840.00
1,696,360.00
FIELD GOOD
69
Year 3
Overhead cost
Charge
Electricity
Water supply
Utilities
Total
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
102,560.00
101,660.00
104,060.00
119,560.00
120,560.00
120,660.00
121,060.00
126,060.00
129,560.00
129,960.00
131,520.00
132,460.00
1,439,680.00
10,200.00
99,690.00
10,400.00
10,760.00
10,980.00
11,250.00
11,400.00
11,730.00
11,700.00
11,600.00
13,100.00
12,790.00
225,600.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
36,000.00
115,760.00
204,350.00
117,460.00
133,320.00
134,540.00
134,910.00
135,460.00
140,790.00
144,260.00
144,560.00
147,620.00
148,250.00
1,701,280.00
Year 4
Overhead cost
Charge
Electricity
Water supply
Utilities
Total
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
102,740.00
101,840.00
104,240.00
119,740.00
120,740.00
120,840.00
121,240.00
126,240.00
129,740.00
130,140.00
131,700.00
132,640.00
1,441,840.00
10,240.00
99,730.00
10,440.00
10,800.00
11,020.00
11,290.00
11,440.00
11,770.00
11,740.00
11,640.00
13,140.00
12,830.00
226,080.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
36,000.00
115,980.00
204,570.00
117,680.00
133,540.00
134,760.00
135,130.00
135,680.00
141,010.00
144,480.00
144,780.00
147,840.00
148,470.00
1,703,920.00
Sep
Oct
Nov
Dec
Total
Year 5
Overhead cost
Charge
Electricity
Water supply
Utilities
Total
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
102,900.00
102,000.00
104,400.00
119,900.00
120,900.00
121,000.00
121,400.00
126,400.00
129,900.00
130,300.00
131,860.00
132,800.00
1,443,760.00
10,280.00
99,770.00
10,480.00
10,840.00
11,060.00
11,330.00
11,480.00
11,810.00
11,780.00
11,680.00
13,180.00
12,870.00
226,560.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
3,000.00
36,000.00
116,180.00
204,770.00
117,880.00
133,740.00
134,960.00
135,330.00
135,880.00
141,210.00
144,680.00
144,980.00
148,040.00
148,670.00
1,706,320.00
FIELD GOOD
70
5.5 Conclusion
From Chapter 5, it shows about production and operations analysis. Firstly, product
characteristics which are can divide our products into 2 zones as football zone and facilities
one. Football zone has football field (S) and football field (L). Then facilities zone has sport
shop, health & spa room, guest room, coffee shop, locker & restroom room. Secondly, our
company located in the city at Wieang district, Muang Chiangrai. There are also facility
layouts as Field Good plane scale. In the field good style layout, there are label which we set
four places the first place is at the front of our Field Good company. We decorate interior
decoration by both modern style and Lanna style and exterior by park or small amusement
and parking for support 28-30 cars. Thirdly, we provide many facilities such as the guest
room has Wi-Fi router and table and sofa for service, the restroom provide locker, and there
are spa packages and masseuses for customer wants. So, facilities management in our
company consist of property management that selects the location of our company and
facilities operations and maintenance that is product of our company must have good quality
from industrial standard. Lastly, our operation analyze from operate coffee shop, spa, and
sport shop. Including cost of goods sold 5 years and cost of labor per month, and overhead
cost 5 years which are calculate from electricity, water supply, and utilities
FIELD GOOD
71
Chapter 6
Organization and Administration
72
Chapter 6 Organization and Administration
6.1 Management analysis

Field Good is the football field and Club House Company and there are many
facilities include spa, sport shop, coffee shop, and fitness that all of these will be a justice
person. Shareholders will be having a limited responsibility's debt by not exceeding the
amount value of each share. There are 8 shareholders to investor. For company,
1. MR. Teerapun Tadniyom
(General Manager)
2. Miss. Pornchanok Padungpong
(Information Technology Manager)
3. Miss. Charinya Phetthai
(Marketing Manager)
4. Miss. Jedsadaporn Putthawong
(Operation Service Manager)
5. Miss. Chutinan Yenromsai
(Human Resource Manager)
6. Miss. Thanaporn Prajoongrum
(Accounting/Financial Manager)
7. Miss. Ninanya Kham-iam
(Publish Relation)
8. Miss. Pimpila Noi-iam
(Sport Manager)
Characters and duties in each department
General Manager
A General Manager has broad, overall responsibility for a business or organization.
Whereas a manager may be responsible for one functional area, the General
Manager is responsible for all areas. General Managers manage through
subordinate manager. However, a General Manager may have individuals reporting
to him/her who are not managers. A General Manager has the power to hire, fire, or
promote employees.
FIELD GOOD
73
Accounting /Financing
Financing activities involve long-term liabilities and stockholders equity.
Financing activities are reported in its own section of the financial statement known
as the statement of cash flows or cash flow statement and to preparation of
financial statement for decision makers.
Marketing
Marketing activities and strategies for making timetable available that satisfy
customers while making profits for the companies that offer those products.
Designing the timetable or schedule about competition so it will be desirable

to customers by using tools such as marketing research and pricing.
Promoting the product or tournament so people will know about it by using

tools such as public relations, advertising, and marketing communications.
Setting a price and letting potential customers to know about your tournament
and making it available to them.
Human Resource
Develops and implements personnel rules and regulations, and interprets and
administers human resources-related provisions of collective bargaining
agreements.
Represents Human Resources Department at a variety of meetings and advises

the Human Resources Director in alternative courses of action in Human
Resources issues.
Analyzes processes and procedures in assigned functional areas including

conducting research and statistical analyses, and makes recommendations for
improvement.
Production/ operating
To find ways to make the company more productive by providing effective

methods in its business operations. An individual in this position usually
prepares program budgets, facilitates several programs around the company,
controls inventory, handles logistics and interviews and supervises employees.
FIELD GOOD
74
A person interested in operations management needs to have a strong

leadership background and must know how to handle problems quickly and
efficiently. In addition, she must have great communication skills.
Information Technology Manager
Works within general methods and procedures and exercises considerable

independent judgment to select proper courses of action. The work requires
knowledge of the policies, methods, and procedures of the field of information
technology, and supervisory techniques, personnel policies, and procedures.
Publish Relation
To advocate for her client to the general public
The ability to communicate clearly
Creativity
Initiative
Good judgment
An outgoing personality
Self confidence
Sport Manager
Work closely with the coach and scouts to determine which players are the
most talented, economically feasible, and play positions the team needs
To create successful sports events
To management positions to owners of teams and publicists
Should expect to be fired and forced to relocate a number of times during their
careers
FIELD GOOD
75
6.2 Organization Chart in Field Good
General Manager
Marketing Manager
Information Technology
Marketing Manager
Manager
Publish Relation
Figure 6 1 Organization Chart
Sport Manager
Human Resource
Manager
Operation Service
Manager
Accounting/Financial
Manager
76
6.3 Administration Cost
Year 1
Administration Cost
Topic
Salary
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
813,600.00
Telephone
312.00
210.00
175.00
230.00
210.00
195.00
223.00
240.00
264.00
197.00
250.00
275.00
2,781.00
Internet
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
7,188.00
Others expenses
1,315.00
1,100.00
1,213.00
1,200.00
1,430.00
1,115.00
1,200.00
1,050.00
1,218.00
1,305.00
950.00
1,148.00
14,244.00
70,026.00
69,709.00
69,787.00
69,829.00
70,039.00
69,709.00
69,822.00
69,689.00
69,881.00
69,901.00
69,599.00
69,822.00
837,813.00
Total
Table 6 1 Administration Cost year 1
77
Year 2
Administration Cost
Topic
Jan
Salary
67,800.00
Telephone
Mar
Apr
May
Jun
Jul
Aug
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
813,600.00
286.00
342.00
258.00
215.00
187.00
198.00
185.00
216.00
234.00
210.00
186.00
225.00
2,742.00
Internet
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
7,188.00
Others expenses
1,224.00
1,100.00
1,350.00
1,190.00
928.00
1,022.00
973.00
1,145.00
1,169.00
1,236.00
1,275.00
1,095.00
13,707.00
69,909.00
69,841.00
70,007.00
69,804.00
69,514.00
69,619.00
69,557.00
69,760.00
69,802.00
69,845.00
69,860.00
69,719.00
837,237.00
Total
Feb
Sep
Oct
Nov
Dec
Total
Year 3
Administration Cost
Topic
Jan
Salary
67,800.00
Telephone
Internet
Others expenses
Total
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
813,600.00
285.00
195.00
268.00
315.00
186.00
248.00
390.00
268.00
192.00
214.00
350.00
249.00
3,160.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
7,188.00
1,466.00
1,205.00
1,123.00
1,154.00
1,205.00
938.00
1,053.00
1,247.00
1,036.00
1,156.00
1,096.00
1,312.00
13,991.00
70,150.00
69,799.00
69,790.00
69,868.00
69,790.00
69,585.00
69,842.00
69,914.00
69,627.00
69,769.00
69,845.00
69,960.00
837,939.00
FIELD GOOD
Total
78
Year 4
Administration Cost
Topic
Jan
Salary
67,800.00
Telephone
Internet
Others expenses
Total
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
813,600.00
352.00
185.00
223.00
265.00
248.00
197.00
302.00
189.00
214.00
228.00
176.00
301.00
2880.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
7,188.00
1,243.00
1,178.00
1,354.00
1,255.00
1,087.00
1,342.00
1,284.00
1,176.00
1,297.00
1,346.00
943.00
1,033.00
14,538.00
69,994.00
69,762.00
69,976.00
69,919.00
69,734.00
69,938.00
69,985.00
69,764.00
69,910.00
69,973.00
69,518.00
69,733.00
838,206.00
Year 5
Administration Cost
Topic
Jan
Salary
67,800.00
Telephone
Internet
Others
expenses
Total
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
67,800.00
813,600.00
374.00
265.00
348.00
180.00
216.00
204.00
236.00
193.00
226.00
302.00
275.00
212.00
3,031.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
599.00
7,188.00
1,303.00
1,267.00
1,578.00
1,790.00
1,300.00
1,286.00
1,436.00
1,354.00
1,298.00
1,632.00
1,386.00
1,210.00
16,840v
70,076.00
69,931.00
70,325.00
70,369.00
69,915.00
69,889.00
70,071.00
69,946.00
69,923.00
70,333.00
70,060.00
69,821.00
840,659.00
FIELD GOOD
Total
79
6.4 Conclusion
From chapter 6, there are show that organization and administration. Firstly, it can be
describe analysis for management which our company is football field and Club House
Company and there are many facilities, include shareholders will be having a limited debt of
responsibility by decreasing the amount value of each share. There are eight shareholders to
investor. In characters and duties in each department, there are divided by general manager
makes overall responsibility for a business or organization. Accounting and financing are
long-term liabilities involvement and stockholders equity. Marketing creates strategies for
making timetable available that satisfy customers. Human Resource implements personnel
rules and manage the human or employee, including analyzes processes and procedures in
assigned functional areas. Production and operating provide effective methods in its business
operations. Information technology manager works within general methods and procedures
and update information technology to our company. Publish relation is ability to
communicate, clearly, and creativity. Sport manager creates successful sports events and
professional in sport and training. Secondly, we provide organization chart in Field Good for
specific duty. Lastly, Administration costs consist of salary, telephone, internet, and others
expenses, there are calculate for 5 years.
FIELD GOOD
80
Chapter 7 Financial Analysis
81
Chapter 7 Financial Analysis

7.1 Initial investment
There are stakeholders invested about 19 million baht which are assets at the start of
operations.
We will provide a monthly dividend rate of 10% net income before deduct corporate
income tax.
Land
Cash paid for Purchase Equipments and Building
Label
Registration fees
7,000,000
baht
10,270,142
baht
2,520
baht
60,000
baht
1,700
baht
FIELD GOOD
82
7.2 Profit and Loss Statement
First year
Jan
Feb
Mar
Field Good
Profit/Loss Statement
For the year 1 Ended 31 Dec.
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sale
Net Sale
Cost of Goods sold
Cost of Goods Sold
Gross profit
Expense
Marketing expense
Cash paid for Administration cost
Cash paid for Overhead cost/Utilities
cost
Depreciation
Total expense
EBIT
Taxes (30%)
Net Income
Dividend (10%)
Retained Earning
961,203.00
957,736.00
872,485.00
1,045,800.00
1,078,262.00
1,090,350.00
1,208,085.00
1,314,239.00
1,398,030.00
1,184,600.00
1,182,930.00
1,300,009.00
13,593,729.00
961,203.00
957,736.00
872,485.00
1,045,800.00
1,078,262.00
1,090,350.00
1,208,085.00
1,314,239.00
1,398,030.00
1,184,600.00
1,182,930.00
1,300,009.00
13,593,729.00
69,154.62
74,090.12
63,265.52
66,218.55
69,874.40
94,235.84
85,415.53
87,118.77
87,633.72
72,136.50
80,005.12
88,383.86
937,532.55
892,048.38
883,645.88
809,219.48
979,581.45
1,008,387.60
996,114.16
1,122,669.47
1,227,120.23
1,310,396.28
1,112,463.50
1,102,924.88
1,211,625.14
12,656,196.45
382,338.00
354,419.00
366,254.00
50,372.00
100,425.00
101,872.00
50,950.00
51,077.00
51,116.00
52,190.00
50,636.00
51,093.00
1,662,741.00
70,026.00
69,709.00
69,787.00
69,829.00
70,039.00
69,709.00
69,822.00
69,689.00
69,881.00
69,901.00
69,599.00
69,822.00
837,813.00
114,000.00
101,153.00
202,590.00
101,153.00
115,700.00
101,153.00
131,560.00
101,153.00
132,780.00
101,153.00
133,150.00
101,153.00
133,700.00
101,153.00
139,030.00
101,153.00
142,500.00
101,153.00
142,800.00
101,153.00
145,860.00
101,153.00
146,490.00
101,153.00
1,680,160.00
1,213,832.00
667,517.00
727,871.00
652,893.00
352,914.00
404,396.00
405,883.00
355,625.00
360,949.00
364,649.00
366,044.00
367,247.00
368,558.00
5,394,546.00
224,531.27
155,775.11
156,326.13
626,667.80
603,991.21
590,230.91
767,044.72
866,171.50
945,747.03
746,419.85
735,677.43
843,067.51
7,261,650.47
67,359.38
46,732.53
46,897.83
188,000.34
181,197.363
177,069.27
230,113.416
259,851.45
283,724.109
223,925.955
220,703.229
252,920.253
2,178,495.14
157,171.89
109,042.58
109,428.29
438,667.46
422,793.85
413,161.64
536,931.30
606,320.05
662,022.92
522,493.90
514,974.20
590,147.26
5,083,155.33
15,717.18
10,904.25
10,942.82
43,866.74
42,279.38
41,316.16
53,693.13
60,632.00
66,202.29
52,249.38
51,497.42
59,014.72
508,315.53
141,454.70
98,138.32
98,485.46
394,800.71
380,514.46
371,845.47
483,238.17
545,688.05
595,820.63
470,244.51
463,476.78
531,132.53
4,574,839.80
Table 7 1 Profit/Loss Statement year 1
FIELD GOOD
83
Second year
Jan
Feb
Mar
Aug
Sep
Nov
Dec
1,041,925.00
1,047,370.00
1,146,294.00
1,054,565.00
1,044,886.00
1,183,889.00
1,150,350.00
1,381,278.00
1,334,790.00
1,176,251.00
1,232,710.00
1,289,655.00
14,083,963.00
1,041,925.00
1,047,370.00
1,146,294.00
1,054,565.00
1,044,886.00
1,183,889.00
1,150,350.00
1,381,278.00
1,334,790.00
1,176,251.00
1,232,710.00
1,289,655.00
14,083,963.00
72,023.11
67,229.40
65,972.96
62,634.38
79,070.98
95,417.75
91,916.77
93,846.08
90,164.63
82,900.75
78,702.23
88,388.40
968,267.44
969,901.89
980,140.60
1,080,321.04
991,930.62
965,815.02
1,088,471.25
1,058,433.23
1,287,431.92
1,244,625.37
1,093,350.25
1,154,007.77
1,201,266.60
13,115,695.56
52,070.30
50,666.20
50,586.08
51,052.00
100,750.72
100,714.28
51,083.00
51,497.06
50,987.80
52,552.36
50,782.20
51,569.40
714,311.40
69,909.00
69,841.00
70,007.00
69,804.00
69,514.00
69,619.00
69,557.00
69,760.00
69,802.00
69,845.00
69,860.00
69,719.00
837,237.00
115,350.00
101,153.00
203,940.00
101,153.00
117,050.00
101,153.00
132,910.00
101,153.00
134,130.00
101,153.00
134,500.00
101,153.00
135,050.00
101,153.00
140,380.00
101,153.00
143,850.00
101,153.00
144,150.00
101,153.00
147,210.00
101,153.00
147,840.00
101,153.00
1,696,360.00
1,213,832.00
338,481.95
425,599.85
338,795.73
354,918.65
405,547.37
405,985.93
356,842.65
362,789.71
365,792.45
367,700.01
369,004.85
370,281.05
4,461,740.20
Revenue
Sale
Net Sale
Cost of Goods sold
Cost of Goods Sold
Gross profit
Expense
Marketing expense
cost
Depreciation
Total expense
EBIT
Taxes (30%)
Net Income
Dividend (10%)
Retained Earning
Apr
May
Jun
Jul
Oct
Total
631,419.94
554,540.75
741,525.31
637,011.97
560,267.65
682,485.32
701,590.58
924,642.21
878,832.92
725,650.24
785,002.92
830,985.55
8,653,955.36
189,425.98
166,362.22
222,457.59
191,103.59
168,080.29
204,745.59
210,477.17
277,392.66
263,649.87
217,695.07
235,500.87
249,295.66
2,596,186.61
441,993.96
388,178.53
519,067.72
445,908.38
392,187.36
477,739.72
491,113.41
647,249.55
615,183.04
507,955.17
549,502.04
581,689.89
6,057,768.75
44,199.39
38,817.85
51,906.77
44,590.84
39,218.74
47,773.97
49,111.34
64,724.95
61,518.30
50,795.51
54,950.20
58,168.98
605,776.87
397,794.56
349,360.67
467,160.95
401,317.54
352,968.62
429,965.75
442,002.07
582,524.59
553,664.74
457,159.65
494,551.84
523,520.90
5,451,991.88
FIELD GOOD
84
Third year
Jan
Feb
Mar
1,123,954.00
1,190,336.00
1,117,155.00
1,123,954.00
1,190,336.00
1,117,155.00
69,493.66
Jan
72,883.89
Feb
64,774.46
Mar
1,054,460.34
1,306,693.00
1,117,452.11
1,178,592.00
1,052,380.54
1,247,554.00
Apr

May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
1,413,860.00
1,229,390.00
1,032,738.00
1,448,780.00
1,422,634.00
14,803,381.00
1,413,860.00
1,229,390.00
1,032,738.00
1,448,780.00
1,422,634.00
14,803,381.00
Revenue
Sale
Net Sale
Cost of Goods sold
Cost of Goods Forth
Sold year
Gross profit
Revenue
Expense
Sale
Marketing expense
cost
Depreciation
Total expense
EBIT
Taxes (30%)
Net Income
Dividend (10%)
Retained Earning
978,695.00
1,136,580.00
1,216,835.00
1,492,424.00
978,695.00 Profit/Loss
1,136,580.00 Statement
1,216,835.00
1,492,424.00
62,159.08
76,719.92
109,163.53
99,503.54
Apr
May
Jun
Jul
916,535.92
1,288,350.00
1,059,860.08
1,339,295.00
1,107,671.47
1,444,835.00
112,871.47
Aug
78,272.52
Sep
53,235.32
Oct
84,722.08
Nov
93,691.16
Dec
977,490.63
Total
1,392,920.46
1,465,636.00
1,300,988.53
1,417,459.00
1,151,117.48
1,502,580.00
979,502.68
1,220,398.00
1,364,057.92
1,461,960.00
1,328,942.84
1,407,800.00
13,825,890.37
16,281,152.00
52,219.48
50,637.12
50,250.40
50,343.60
102,121.60
100,760.40
51,867.48
52,576.20
51,070.00
51,520.86
50,741.60
51,919.08
716,027.82
70,150.00
69,799.00
69,790.00
69,868.00
69,790.00
69,585.00
69,842.00
69,914.00
69,627.00
69,769.00
69,845.00
69,960.00
837,939.00
115,760.00
101,153.00
204,350.00
101,153.00
117,460.00
101,153.00
133,320.00
101,153.00
134,540.00
101,153.00
134,910.00
101,153.00
135,460.00
101,153.00
140,790.00
101,153.00
144,260.00
101,153.00
144,560.00
101,153.00
147,620.00
101,153.00
148,250.00
101,153.00
1,701,280.00
1,213,832.00
339,282.13
425,938.77
338,653.05
354,684.25
407,604.25
406,408.05
358,322.13
364,432.85
366,109.65
367,002.51
369,359.25
371,281.73
4,469,078.62
715,178.21
691,513.34
713,727.49
561,851.67
652,255.83
701,263.42
1,034,598.33
936,555.68
785,007.83
612,500.17
994,698.67
957,661.11
9,356,811.75
214,553.46
207,454.00
214,118.24
168,555.50
195,676.74
210,379.02
310,379.49
280,966.70
235,502.34
183,750.05
298,409.60
287,298.33
2,807,043.52
500,624.75
484,059.34
499,609.24
393,296.17
456,579.08
490,884.39
724,218.83
655,588.98
549,505.48
428,750.12
696,289.07
670,362.78
6,549,768.23
50,062.47
48,405.93
49,960.9243
39,329.61
45,657.90
49,088.43
72,421.88
65,558.89
54,950.54
42,875.01
69,628.90
67,036.27
654,976.82
450,562.27
435,653.40
449,648.32
353,966.55
410,921.17
441,795.95
651,796.95
590,030.08
494,554.93
385,875.11
626,660.16
603,326.50
5,894,791.40
FIELD GOOD
85
Net Sale
Cost of Goods sold
Cost of Goods Sold
Gross profit
Expense
Marketing expense
Cash paid for Administration
Fifth year cost
Cash
paid
for
Overhead
cost/Utilities
Revenue
cost
Sale
Depreciation
Net Sale
Total
expense
Cost of
Goods sold
EBIT
Taxes (30%)
Net Income
Dividend (10%)
Retained Earning
1,306,693.00
1,178,592.00
1,247,554.00
1,288,350.00
1,339,295.00
1,444,835.00
1,465,636.00
1,417,459.00
1,502,580.00
1,220,398.00
1,461,960.00
1,407,800.00
16,281,152.00
73,779.76
70,928.97
70,595.44
76,198.98
105,774.81
102,918.09
105,691.03
105,470.83
98,399.09
73,532.97
91,785.44
100,197.40
1,075,272.81
1,232,913.24
1,107,663.03
1,176,958.56
1,212,151.02
1,233,520.19
1,341,916.91
1,359,944.97
1,311,988.17
1,404,180.91
1,146,865.03
1,370,174.56
1,307,602.60
15,205,879.19
50,517.6For the
102,070.00
100,043.60
year 5 Ended
31 Dec. 52,317.72
69,919.00
69,734.00
69,938.00
69,985.00
Apr
May
Jun
Jul
52,076.08
51,823.4
51,766.56
51,173.20
52,293.20
715,717.04
69,764.00
Aug
69,910.00
Sep
69,973.00
Oct
69,518.00
Nov
69,733.00
Dec
838,206.00
Total
141,010.00
1,633,930.00
101,153.00
1,633,930.00
364,002.73
144,480.00
1,573,895.00
101,153.00
1,573,895.00
367,366.05
144,780.00
1,307,530.00
101,153.00
1,307,530.00
367,672.21
147,840.00
1,278,390.00
101,153.00
1,278,390.00
369,683.85
148,470.00
1,515,375.00
101,153.00
1,515,375.00
371,648.85
1,703,920.00
16,800,014.00
1,213,832.00
16,800,014.00
4,471,674.84
50,505.36
50,314.24
50,816.08
69,994.00
Jan
69,762.00
Feb
69,976.00
Mar
115,980.00
1,371,309.00
101,153.00
1,371,309.00
337,632.01
204,570.00
1,323,025.00
101,153.00
1,323,025.00
425,798.89
117,680.00
1,265,873.00
101,153.00
1,265,873.00
339,624.73
133,540.00
1,260,190.00
101,153.00
1,260,190.00
355,129.25
134,760.00
1,344,955.00
101,153.00
1,344,955.00
407,716.65
135,130.00
1,341,568.00
101,153.00
1,341,568.00
406,264.25
135,680.00
1,583,974.00
101,153.00
1,583,974.00
359,135.37
895,281.23
681,864.14
837,333.83
857,021.77
825,803.54
935,652.66
1,000,809.60
947,985.44
1,036,814.86
779,192.82
1,000,490.71
935,953.75
10,734,204.35
268,584.36
204,559.24
251,200.14
257,106.53
247,741.06
280,695.79
300,242.88
284,395.63
311,044.45
233,757.84
300,147.21
280,786.12
3,220,261.30
626,696.86
477,304.90
586,133.68
599,915.24
578,062.48
654,956.86
700,566.72
663,589.81
725,770.40
545,434.97
700,343.50
655,167.63
7,513,943.05
62,669.68
47,730.48
58,613.36
59,991.52
57,806.24
65,495.68
70,056.67
66,358.98
72,577.04
54,543.49
70,034.34
65,516.76
751,394.30
564,027.17
429,574.41
527,520.31
539,923.72
520,256.23
589,461.18
630,510.05
597,230.83
653,193.36
490,891.48
630,309.15
589,650.86
6,762,548.74
FIELD GOOD
86
Cost of Goods Sold
Gross profit
Expense
Marketing expense
cost
Depreciation
Total expense
EBIT
Taxes (30%)
Net Income
Dividend (10%)
Retained Earning
84594.10
84996.89
76621.26
72411.26
96690.42
119420
124903.33
112455.37
97389.69
84826.88
90752.39
100,143.75
1,145,205.34
1,286,715.00
1,238,028.00
1,189,252.00
1,187,779.00
1,248,265.00
1,222,148.00
1,459,071.00
1,521,475.00
1,476,505.00
1,222,703.00
1,187,638.00
1,415,231.00
15,654,809.00
50852.28
50794.40
50483.46
50947.20
101733.60
100771.96
52659.48
51876.60
51223.40
52780.10
51017.20
51198.20
716,337.88
70,076.00
69,931.00
70,325.00
70,369.00
69,915.00
69,889.00
70,071.00
69,946.00
69,923.00
70,333.00
70,060.00
69,821.00
840,659.00
116,180.00
101,153.00
204,770.00
101,153.00
117,880.00
101,153.00
133,740.00
101,153.00
134,960.00
101,153.00
135,330.00
101,153.00
135,880.00
101,153.00
141,210.00
101,153.00
144,680.00
101,153.00
144,980.00
101,153.00
148,040.00
101,153.00
148,670.00
101,153.00
1,706,320.00
1,213,832.00
338,260.93
426,648.05
339,841.11
356,208.85
407,761.25
407,143.61
359,763.13
364,185.25
366,979.05
369,245.75
370,269.85
370,841.85
4,477,148.68
948,454.00
811,380.00
849,411.00
831,570.00
840,503.00
815,004.00
1,099,308.00
1,157,289.00
1,109,526.00
853,457.00
817,368.00
1,044,389.00
11,177,660.00
284,536.19
243,414.01
254,823.18
249,470.96
252,151.00
244,501.31
329,792.26
347,186.81
332,857.87
256,037.21
245,210.32
313,316.81
3,353,297.99
663,918.00
567,966.00
594,587.00
582,099.00
588,352.00
570,503.00
769,515.00
810,103.00
776,668.00
597,420.00
572,157.00
731,073.00
7,824,362.00
66,392.00
56,797.00
59,459.00
58,210.00
58,835.00
57,050.00
76,952.00
81,010.00
77,667.00
59,742.00
57,216.00
73,107.00
782,436.00
597,526.00
511,169.00
535,129.00
523,889.00
529,517.00
513,453.00
692,564.00
729,092.00
699,002.00
537,678.00
514,942.00
657,965.00
7,041,926.00
FIELD GOOD
87
7.3 Statement of Cash Flow
Year 1
Operating activities
Beginning cash
Cash received from Customer
Nov
Dec
4,916,943.53
1,184,600.00
5,462,266.64
1,182,930.00
5,997,599.30
1,300,009.00
5,997,599.30
13,593,729.00
87,633.72
0
72,136.50
0
80,005.12
0
88,383.86
0
937,532.55
0
69,689.00
69,881.00
69,901.00
69,599.00
69,822.00
837,813.00
50,950.00
51,077.00
51,116.00
52,190.00
50,636.00
51,093.00
1,662,741.00
133,150.00
133,700.00
139,030.00
142,500.00
142,800.00
145,860.00
146,490.00
1,680,160.00
2,857,261.75
3,256,365.92
3,833,247.13
4,496,878.15
5,233,145.82
5,764,516.03
6,299,096.72
6,941,819.46
6,941,819.46
7,000,000.00
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
10,270,142.00
2,520.00
60,000.00
1,700.00
17,334,362.00
17,334,362.00
19,000,000.00
250,000.00
15,717.18
265,717.00
1,725,604.73
Table 7 6 Statement of Cash Flow year 1
0
250,000.00
10,904.25
260,904.00
1,721,628.23
0
250,000.00
10,942.82
260,943.00
1,718,164.18
0
250,000.00
43,866.74
293,867.00
2,152,117.89
0
250,000.00
42,279.38
292,279.00
2,564,982.36
0
250,000.00
41,316.16
291,316.00
2,965,049.76
0
250,000.00
53,693.13
303,693.00
3,529,554.00
0
250,000.00
60,632.00
310,632.00
4,186,246.14
0
250,000.00
66,202.29
316,202.00
4,916,943.53
0
250,000.00
52,249.38
302,249.00
5,462,266.64
0
250,000.00
51,497.42
301,497.00
5,997,599.30
0
250,000.00
59,014.72
309,015.00
6,632,804.74
19,000,000.00
3,000,000.00
508,315.53
15,491,684.00
6,632,804.74
Cash paid for Cost of Goods

Sold
Cash paid for Taxes (30%)
cost
Cash paid for Marketing
expense
Cash paid for Overhead
cost/Utilities cost
Cash provided by Operating
activities
Investing activities
Land
Purchase Equipments and
Building
Label
Registration fees
Internet (wireless) &
Telephone
Cash provided by Investing
activities
Financing activities
Cash from Investment by
investor
Pay back
Cash paid for Dividend
Cash provided by Financing
Increase / Decrease in cash
Jan
Field Good
Statement of Cash flow
For Year 1 Ended of 31 Dec.
May
Jun
Jul
Feb
Mar
Aug
Sep
0
961,203.00
1,725,604.73
957,736.00
1,721,628.23
872,485.00
1,718,164.18
1,045,800.00
2,152,117.89
1,078,262.00
2,564,982.36
1,090,350.00
2,965,049.76
1,208,085.00
3,529,554.00
1,314,239.00
4,186,246.14
1,398,030.00
69,154.62
0
74,090.12
0
63,265.52
0
66,218.55
0
69,874.40
0
94,235.84
0
85,415.53
0
87,118.77
0
70,026.00
69,709.00
69,787.00
69,829.00
70,039.00
69,709.00
69,822.00
382,338.00
354,419.00
366,254.00
50,372.00
100,425.00
101,872.00
114,000.00
202,590.00
115,700.00
131,560.00
132,780.00
325,683.92
1,982,532.49
1,979,107.01
2,445,984.63
7,000,000.00
10,270,142.00
2,520.00
60,000.00
0
0
0
1,700.00
Apr
Oct
FIELD GOOD
Total
88
Year 2
Beginning cash
Sold
cost
expense
cost/Utilities cost
activities
Land
Building
Label
Registration fees
Telephone
activities
investor
Pay back
Field Good
May
Jun
Jul
Jan
Feb
Mar
Apr
Aug
Sep
Oct
Nov
Dec
6,632,804.74
1,041,925.00
4,892,682.79
1,047,370.00
5,259,558.34
1,146,294.00
5,800,329.53
1,054,565.00
6,243,903.31
1,044,886.00
6,616,104.88
1,183,889.00
7,101,968.87
1,150,350.00
7,605,600.76
1,381,278.00
8,316,670.67
1,334,790.00
8,985,137.93
1,176,251.00
9,511,145.31
1,232,710.00
10,092,350.67
1,289,655.00
10,092,350.67
14,083,963.00
72,023.11
2178495.14
67,229.40
0
65,972.96
0
62,634.38
0
79,070.98
0
95,417.75
0
91,916.77
0
93,846.08
0
90,164.63
0
82,900.75
0
78,702.23
0
88,388.40
0
968,267.44
2178495.141
69,909.00
69,841.00
70,007.00
69,804.00
69,514.00
69,619.00
69,557.00
69,760.00
69,802.00
69,845.00
69,860.00
69,719.00
837,237.00
52,070.30
50,666.20
50,586.08
51,052.00
100,750.72
100,714.28
51,083.00
51,497.06
50,987.80
52,552.36
50,782.20
51,569.40
714,311.40
115,350.00
203,940.00
117,050.00
132,910.00
134,130.00
134,500.00
135,050.00
140,380.00
143,850.00
144,150.00
147,210.00
147,840.00
1,696,360.00
5,186,882.19
5,548,376.19
6,102,236.30
6,538,494.15
6,905,323.61
7,399,742.85
7,904,712.10
8,631,395.62
9,296,656.24
9,811,940.82
10,397,300.88
11,024,488.87
11,024,488.87
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
250,000.00
44,199.39
294,199.00
4,892,682.79
0
250,000.00
38,817.85
288,818.00
5,259,558.34
0
250,000.00
51,906.77
301,907.00
5,800,329.53
0
250,000.00
44,590.84
294,591.00
6,243,903.31
0
250,000.00
39,218.74
289,219.00
6,616,104.88
0
250,000.00
47,773.97
297,774.00
7,101,968.87
0
250,000.00
49,111.34
299,111.00
7,605,600.76
0
250,000.00
64,724.95
314,725.00
8,316,670.67
0
250,000.00
61,518.30
311,518.00
8,985,137.93
0
250,000.00
50,795.51
300,796.00
9,511,145.31
0
250,000.00
54,950.20
304,950.00
10,092,350.67
0
250,000.00
58,168.98
308,169.00
10,716,319.88
0
3,000,000.00
605,776.87
3,605,777.00
10,716,319.88
Table 7 7 Statement of Cash flow year 2
FIELD GOOD
Total
89
Year 3
Beginning cash
Cash received from
Customer
Sold
cost
expense
cost/Utilities cost
activities
Land
Building
Label
Registration fees
Telephone
activities
investor
Pay back
Mar
Field Good
May
Jun
Jul
Jan
Feb
Apr
Aug
Sep
Oct
Nov
Dec
10,716,319.88
8,636,401.66
9,130,661.71
9,645,580.93
10,019,255.63
10,477,006.20
10,980,333.83
11,793,662.93
12,515,812.36
13,097,022.30
13,517,800.10
14,294,022.52
14,294,022.52
1,123,954.00
1,190,336.00
1,117,155.00
978,695.00
1,136,580.00
1,216,835.00
1,492,424.00
1,413,860.00
1,229,390.00
1,032,738.00
1,448,780.00
1,422,634.00
14,803,381.00
69,493.66
2,596,186.60
72,883.89
0
64,774.46
0
62,159.08
0
76,719.92
0
109,163.53
0
99,503.54
0
112,871.47
0
78,272.52
0
53,235.32
0
84,722.08
0
93,691.16
0
977,490.63
2596186.608
70,150.00
69,799.00
69,790.00
69,868.00
69,790.00
69,585.00
69,842.00
69,914.00
69,627.00
69,769.00
69,845.00
69,960.00
837,939.00
52,219.48
50,637.12
50,250.40
50,343.60
102,121.60
100,760.40
51,867.48
52,576.20
51,070.00
51,520.86
50,741.60
51,919.08
716,027.82
115,760.00
204,350.00
117,460.00
133,320.00
134,540.00
134,910.00
135,460.00
140,790.00
144,260.00
144,560.00
147,620.00
148,250.00
1,701,280.00
8,936,464.13
9,429,067.65
9,945,541.85
10,308,585.25
10,772,664.11
11,279,422.27
12,116,084.81
12,831,371.26
13,401,972.84
13,810,675.12
14,613,651.42
15,352,836.28
15,352,836.28
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
250,000.00
50,062.47
300,062.00
8,636,401.66
0
250,000.00
48,405.93
298,406.00
9,130,661.71
0
250,000.00
49,960.9243
299,961.00
9,645,580.93
0
250,000.00
39,329.61
289,330.00
10,019,255.63
0
250,000.00
45,657.90
295,658.00
10,477,006.20
0
250,000.00
49,088.43
299,088.00
10,980,333.83
0
250,000.00
72,421.88
322,422.00
11,793,662.93
0
250,000.00
65,558.89
315,559.00
12,515,812.36
0
250,000.00
54,950.54
304,951.00
13,097,022.30
0
250,000.00
42,875.01
292,875.00
13,517,800.10
0
250,000.00
69,628.90
319,629.00
14,294,022.52
0
250,000.00
67,036.27
317,036.00
15,035,800.00
0
3,000,000.00
654,976.82
3,654,977.00
15,035,800.00
FIELD GOOD
Total
90
Year 4
Beginning cash
Field Good
May
Jun
Jul
Jan
Feb
Mar
Apr
Cash paid for Cost of Goods Sold

Cash paid for Marketing expense
15,035,800.00
1,306,693.00
73,779.76
2,807,043.52
69,994.00
50,505.36
12,912,520.67
1,178,592.00
70,928.97
0
69,762.00
50,314.24
13,397,806.97
1,247,554.00
70,595.44
0
69,976.00
50,816.08
14,027,680.08
1,288,350.00
76,198.98
0
69,919.00
50,517.6
14,675,862.98
1,339,295.00
105,774.81
0
69,734.00
102,070.00
15,295,012.92
1,444,835.00
102,918.09
0
69,938.00
100,043.60

cost
Cash provided by Operating activities
115,980.00
13,225,190.36
204,570.00
13,695,537.46
117,680.00
14,336,293.45
133,540.00
14,985,854.50
134,760.00
15,602,819.17
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
250,000.00
62,669.68
312,670.00
12,912,520.67
0
250,000.00
47,730.48
297,730.00
13,397,806.97
0
250,000.00
58,613.36
308,613.00
14,027,680.08
0
250,000.00
59,991.52
309,992.00
14,675,862.98
Land
Purchase Equipments and Building
Label
Registration fees
Cash provided by Investing activities
Cash from Investment by investor
Pay back
Aug
Sep
Oct
Nov
Dec
Total
16,016,322.54
1,465,636.00
105,691.03
0
69,985.00
52,317.72
16,798,228.12
1,417,459.00
105,470.83
0
69,764.00
52,076.08
17,531,007.23
1,502,580.00
98,399.09
0
69,910.00
51,823.4
18,346,397.70
1,220,398.00
73,532.97
0
69,973.00
51,766.56
18,922,199.67
1,461,960.00
91,785.44
0
69,518.00
51,173.20
19,703,808.68
1,407,800.00
100,197.40
0
69,733.00
52,293.20
19,703,808.68
16,281,152.00
1,075,272.81
2807043.525
838,206.00
715,717.04
135,130.00
16,331,818.23
135,680.00
17,118,284.79
141,010.00
17,847,366.21
144,480.00
18,668,974.74
144,780.00
19,226,743.17
147,840.00
20,023,843.03
148,470.00
20,740,915.08
1,703,920.00
20,740,915.08
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
250,000.00
57,806.24
307,806.00
15,295,012.92
0
250,000.00
65,495.68
315,496.00
16,016,322.54
0
250,000.00
70,056.67
320,057.00
16,798,228.12
0
250,000.00
66,358.98
316,359.00
17,531,007.23
0
250,000.00
72,577.04
322,577.00
18,346,397.70
0
250,000.00
54,543.49
304,543.00
18,922,199.67
0
250,000.00
70,034.34
320,034.00
19,703,808.68
0
250,000.00
65,516.76
315,517.00
20,425,398.32
0
3,000,000.00
751,394.30
3,751,394.00
20,425,398.32
FIELD GOOD
91
Year 5
Beginning cash
Cash received from
Customer
Sold
cost
expense
cost/Utilities cost
activities
Land
Building
Label
Registration fees
Telephone
activities
investor
Pay back
Jan
Feb
Mar
Field Good
May
Jun
Jul
Apr
Aug
Sep
Oct
Nov
Dec
Total
20,425,398.32
17,938,351.86
18,544,087.96
19,185,192.50
19,809,705.14
20,442,525.89
21,051,632.63
21,925,141.29
22,852,573.06
23,735,585.13
24,380,453.14
24,991,757.80
24,991,757.80
1,371,309.00
1,323,025.00
1,265,873.00
1,260,190.00
1,344,955.00
1,341,568.00
1,583,974.00
1,633,930.00
1,573,895.00
1,307,530.00
1,278,390.00
1,515,375.00
16,800,014.00
84594.10
3,220,261.30
84996.89
0
76621.26
0
72411.26
0
96690.42
0
119420
0
124903.33
0
112455.37
0
97389.69
0
84826.88
0
90752.39
0
100,143.75
0
1,145,205.34
3,220,261.30
70,076.00
69,931.00
70,325.00
70,369.00
69,915.00
69,889.00
70,071.00
69,946.00
69,923.00
70,333.00
70,060.00
69,821.00
840,659.00
50852.28
50794.40
50483.46
50947.20
101733.60
100771.96
52659.48
51876.60
51223.40
52780.10
51017.20
51198.20
716,337.88
116,180.00
204,770.00
117,880.00
133,740.00
134,960.00
135,330.00
135,880.00
141,210.00
144,680.00
144,980.00
148,040.00
148,670.00
1,706,320.00
18,254,743.64
18,850,884.57
19,494,651.24
20,117,915.03
20,751,361.13
21,358,682.93
22,252,092.81
23,183,583.32
24,063,251.97
24,690,195.15
25,298,973.55
26,137,299.85
26,137,299.85
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
250,000.00
66,392.00
316,392.00
17,938,351.86
0
250,000.00
56,797.00
306,797.00
18,544,087.96
0
250,000.00
59,459.00
309,459.00
19,185,192.50
0
250,000.00
58,210.00
308,210.00
19,809,705.14
0
250,000.00
58,835.00
308,835.00
20,442,525.89
0
250,000.00
57,050.00
307,050.00
21,051,632.63
0
250,000.00
76,952.00
326,952.00
21,925,141.29
0
250,000.00
81,010.00
331,010.00
22,852,573.06
0
250,000.00
77,667.00
327,667.00
23,735,585.13
0
250,000.00
59,742.00
309,742.00
24,380,453.14
0
250,000.00
57,216.00
307,216.00
24,991,757.80
0
250,000.00
73,107.00
323,107.00
25,814,192.59
0
3,000,000.00
782,436.00
3,782,436.00
25,814,192.59
FIELD GOOD
92
7.4 Balance Sheet
Year 1
Current Asset
Cash
Fixed asset
Land
Equipment & Tool
Label Cost
Registration fees
Depreciation
Total asset
Liability
Beginning Taxes
Taxes (30%)
Total liability
Equity
Investor capital
Pay back
Remain Investor capital
Beginning Retained Earnings
Retained Earnings
Total Retained Earnings
Total equity
Total equity and liability
Jan
Feb
Mar
Field Good
Balance Sheet
For the Year 1 Ended 31 Dec.
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
1,725,604.73
1,721,628.23
1,718,164.18
2,152,117.89
2,564,982.36
2,965,049.76
3,529,554.00
4,186,246.14
4,916,943.53
5,462,266.64
5,997,599.30
6,632,804.74
6,632,804.74
7,000,000.00
10,270,142.00
2,520.00
60,000.00
1,700.00
101,153.00
18,958,814.08
7,000,000.00
10,168,989.00
2,520.00
60,000.00
1,700.00
101,153.00
18,853,684.93
7,000,000.00
10,067,837.00
2,520.00
60,000.00
1,700.00
101,153.00
18,749,068.23
7,000,000.00
9,966,684.00
2,520.00
60,000.00
1,700.00
101,153.00
19,081,869.29
7,000,000.00
9,865,531.00
2,520.00
60,000.00
1,700.00
101,153.00
19,393,581.11
7,000,000.00
9,764,379.00
2,520.00
60,000.00
1,700.00
101,153.00
19,692,495.86
7,000,000.00
9,663,226.00
2,520.00
60,000.00
1,700.00
101,153.00
20,155,847.45
7,000,000.00
9,562,073.00
2,520.00
60,000.00
1,700.00
101,153.00
20,711,386.94
7,000,000.00
9,460,921.00
2,520.00
60,000.00
1,700.00
101,153.00
21,340,931.68
7,000,000.00
9,359,768.00
2,520.00
60,000.00
1,700.00
101,153.00
21,785,102.14
7,000,000.00
9,258,616.00
2,520.00
60,000.00
1,700.00
101,153.00
22,219,282.15
7,000,000.00
9,157,463.00
2,520.00
60,000.00
1,700.00
101,153.00
22,753,334.94
7,000,000.00
10,270,142.00
2,520.00
60,000.00
1,700.00
1,213,832.00
22,753,334.94
0.00
67,359.38
114,091.91
160,989.75
348,990.09
530,187.45
707,256.72
937,370.14
1,197,221.59
1,480,945.70
1,704,871.65
1,925,574.888
67,359.38
67,359.38
46,732.53
114,091.91
46,897.83
160,989.75
188,000.34
348,990.09
181,197.36
530,187.45
177,069.27
707,256.72
230,113.42
937,370.14
259,851.45
1,197,221.59
283,724.11
1,480,945.70
223,925.96
1,704,871.65
220,703.23
1,925,574.88
252,920.25
2,178,495.14
19,000,000.00
250,000.00
18,750,000.00
0
141,454.70
141,454.70
18,891,455.00
18,958,814.00
18,750,000.00
250,000.00
18,500,000.00
141,454.70
98,138.32
239,593.01
18,739,593.00
18,853,685.00
18,500,000.00
250,000.00
18,250,000.00
239,593.01
98,485.46
338,078.48
18,588,078.00
18,749,068.00
18,250,000.00
250,000.00
18,000,000.00
338,078.48
394,800.71
732,879.19
18,732,879.00
19,081,869.00
18,000,000.00
250,000.00
17,750,000.00
732,879.19
380,514.46
1113,393.65
18,863,394.00
19,393,581.00
17,750,000.00
250,000.00
17,500,000.00
1,113,393.65
371,845.47
1,485,239.13
18,985,239.00
19,692,496.00
17,500,000.00
250,000.00
17,250,000.00
1,485,239.13
483,238.17
1,968,477.30
19,218,477.00
20,155,847.00
17,250,000.00
250,000.00
17,000,000.00
1,968,477.30
545,688.05
2,514,165.35
19,514,165.00
20,711,387.00
17,000,000.00
250,000.00
16,750,000.00
2,514,165.35
595,820.63
3,109,985.97
19,859,986.00
21,340,932.00
16,750,000.00
250,000.00
16,500,000.00
3,109,985.97
470,244.51
3,580,230.48
20,080,230.00
21,785,102.00
16,500,000.00
250,000.00
16,250,000.00
3,580,230.48
463,476.78
4,043,707.26
20,293,707.00
22,219,282.00
16,250,000.00
250,000.00
16,000,000.00
4,043,707.26
531,132.53
4,574,839.79
20,574,840.00
22,753,335.00
Table 7 11 Balance Sheet year 1
FIELD GOOD
2,178,495.14
19,000,000.00
3,000,000.00
16,000,000.00
4574839.79
20,574,840.00
22,753,335.00
93
Year 2
Current Asset
Cash
Fixed asset
Land
Equipment & Tool
Label Cost
Registration fees
Depreciation
Total asset
Liability
Taxes (30%)
Total liability
Equity
Investor capital
Pay back
Retained Earnings
Total equity
Jan
Feb
Mar
Field Good
Balance Sheet
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
4,892,682.79
5,259,558.34
5,800,329.53
6,243,903.31
6,616,104.88
7,101,968.87
7,605,600.76
8,316,670.67
8,985,137.93
9,511,145.31
10,092,350.67
10,716,319.88
10,716,319.88
7,000,000.00
9,056,310.00
2,520.00
60,000.00
1,700.00
101,153.00
20,912,060.14
7,000,000.00
8,955,157.00
2,520.00
60,000.00
1,700.00
101,153.00
21,177,783.04
7,000,000.00
8,854,005.00
2,520.00
60,000.00
1,700.00
101,153.00
21,617,401.58
7,000,000.00
8,752,852.00
2,520.00
60,000.00
1,700.00
101,153.00
21,959,822.71
7,000,000.00
8,651,699.00
2,520.00
60,000.00
1,700.00
101,153.00
22,230,871.63
7,000,000.00
8,550,547.00
2,520.00
60,000.00
1,700.00
101,153.00
22,615,582.97
7,000,000.00
8,449,394.00
2,520.00
60,000.00
1,700.00
101,153.00
23,018,062.21
7,000,000.00
8,348,241.00
2,520.00
60,000.00
1,700.00
101,153.00
23,627,979.47
7,000,000.00
8,247,089.00
2,520.00
60,000.00
1,700.00
101,153.00
24,195,294.08
7,000,000.00
8,145,936.00
2,520.00
60,000.00
1,700.00
101,153.00
24,620,148.81
7,000,000.00
8,044,784.00
2,520.00
60,000.00
1,700.00
101,153.00
25,100,201.52
7,000,000.00
7,943,631.00
2,520.00
60,000.00
1,700.00
101,153.00
25,623,018.08
7,000,000.00
9,056,310.00
2,520.00
60,000.00
1,700.00
1,213,832.00
25,623,018.08
189,425.98
189,425.98
166,362.22
166,362.22
222,457.59
222,457.59
191,103.59
191,103.59
168,080.29
168,080.29
204,745.59
204,745.59
210,477.17
210,477.17
277,392.66
277,392.66
263,649.87
263,649.87
217,695.07
217,695.07
235,500.87
235,500.87
249,295.66
249,295.66
2,596,186.61
2,596,186.61
16,000,000.00
250,000.00
15,750,000.00
4574839.79
397,794.56
4972634.35
20,722,634.00
20,912,060.00
15,750,000.00
250,000.00
15,500,000.00
4972634.35
349,360.67
5321995.03
20,821,995.00
21,177,783.00
15,500,000.00
250,000.00
15,250,000.00
5321995.03
467,160.95
5789155.97
21,039,156.00
21,617,402.00
15,250,000.00
250,000.00
15,000,000.00
5789155.97
401,317.54
6190473.51
21,190,474.00
21,959,823.00
15,000,000.00
250,000.00
14,750,000.00
6190473.51
352,968.62
6543442.13
21,293,442.00
22,230,872.00
14,750,000.00
250,000.00
14,500,000.00
6543442.13
429,965.75
6973407.88
21,473,408.00
22,615,583.00
14,500,000.00
250,000.00
14,250,000.00
6973407.88
442,002.07
7415409.95
21,665,410.00
23,018,062.00
14,250,000.00
250,000.00
14,000,000.00
7415409.95
582,524.59
7997934.54
21,997,935.00
23,627,980.00
14,000,000.00
250,000.00
13,750,000.00
7997934.54
553,664.74
8551599.28
22,301,599.00
24,195,294.00
13,750,000.00
250,000.00
13,500,000.00
8551599.28
457,159.65
9008758.93
22,508,759.00
24,620,149.00
13,500,000.00
250,000.00
13,250,000.00
9008758.93
494,551.84
9503310.77
22,753,311.00
25,100,202.00
13,250,000.00
250,000.00
13,000,000.00
9503310.77
523,520.90
10026831.67
23,026,832.00
25,623,018.00
16,000,000.00
3,000,000.00
13,000,000.00
FIELD GOOD
10026831.67
23,026,832.00
25,623,018.00
94
Year 3
Current Asset
Cash
Fixed asset
Land
Equipment & Tool
Label Cost
Registration fees
Depreciation
Total asset
Liability
Beginning Taxes
Taxes (30%)
Total liability
Equity
Investor capital
Pay back
Retained Earnings
Total equity
Jan
Feb
Mar
Apr
Field Good
Balance Sheet
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
8,636,401.66
9,130,661.71
9,645,580.93
10,019,255.63
10,477,006.20
10,980,333.83
11,793,662.93
12,515,812.36
13,097,022.30
13,517,800.10
14,294,022.52
15,035,800.00
15,035,800.00
7,000,000.00
7,842,478.00
2,520.00
60,000.00
1,700.00
101,153.00
23,441,947.01
7,000,000.00
7,741,325.00
2,520.00
60,000.00
1,700.00
101,153.00
23,835,054.41
7,000,000.00
7,640,173.00
2,520.00
60,000.00
1,700.00
101,153.00
24,248,820.98
7,000,000.00
7,539,020.00
2,520.00
60,000.00
1,700.00
101,153.00
24,521,343.03
7,000,000.00
7,437,867.00
2,520.00
60,000.00
1,700.00
101,153.00
24,877,940.95
7,000,000.00
7,336,715.00
2,520.00
60,000.00
1,700.00
101,153.00
25,280,115.93
7,000,000.00
7,235,562.00
2,520.00
60,000.00
1,700.00
101,153.00
25,992,292.38
7,000,000.00
7,134,409.00
2,520.00
60,000.00
1,700.00
101,153.00
26,613,289.16
7,000,000.00
7,033,257.00
2,520.00
60,000.00
1,700.00
101,153.00
27,093,346.45
7,000,000.00
6,932,104.00
2,520.00
60,000.00
1,700.00
101,153.00
27,412,971.60
7,000,000.00
6,830,952.00
2,520.00
60,000.00
1,700.00
101,153.00
28,088,041.37
7,000,000.00
6,729,799.00
2,520.00
60,000.00
1,700.00
101,153.00
28,728,666.20
7,000,000.00
7,842,478.00
2,520.00
60,000.00
1,700.00
1,213,832.00
28,728,666.20
214,553.46
422,007.46
636,125.71
804,681.21
1,000,357.96
1,210,736.98
1,521,116.48
1,802,083.19
2,037,585.54
2,221,335.59
2,519,745.19
214,553.46
214,553.46
207,454.00
422,007.46
214,118.24
636,125.71
168,555.50
804,681.21
195,676.74
1,000,357.96
210,379.02
1,210,736.98
310,379.49
1,521,116.48
280,966.70
1,802,083.19
235,502.34
2,037,585.54
183,750.05
2,221,335.59
298,409.60
2,519,745.19
287,298.33
2,807,043.52
13,000,000.00
250,000.00
12,750,000.00
10,026,831.67
450,562.27
10,477,393.94
23,227,394.00
23,441,947.00
12,750,000.00
250,000.00
12,500,000.00
10,477,393.94
435,653.40
10,913,047.35
23,413,047.00
23,835,055.00
12,500,000.00
250,000.00
12,250,000.00
10,913,047.35
449,648.32
11,362,695.67
23,612,696.00
24,248,821.00
12,250,000.00
250,000.00
12,000,000.00
11,362,695.67
353,966.55
11,716,662.22
23,716,662.00
24,521,343.00
12,000,000.00
250,000.00
11,750,000.00
1,1716,662.22
410,921.17
12,127,583.39
23,877,583.00
24,877,941.00
11,750,000.00
250,000.00
11,500,000.00
12,127,583.39
441,795.95
12,569,379.34
24,069,379.00
25,280,116.00
11,500,000.00
250,000.00
11,250,000.00
12,569,379.34
651,796.95
13,221,176.29
24,471,176.00
25,992,293.00
11,250,000.00
250,000.00
11,000,000.00
13,221,176.29
590,030.08
13,811,206.37
24,811,206.00
26,613,290.00
11,000,000.00
250,000.00
10,750,000.00
13,811,206.37
494,554.93
14,305,761.30
25,055,761.00
27,093,347.00
10,750,000.00
250,000.00
10,500,000.00
14,305,761.3
385,875.11
14,691,636.41
25,191,636.00
27,412,972.00
10,500,000.00
250,000.00
10,250,000.00
14,691,636.41
626,660.16
15,318,296.57
25,568,297.00
28,088,042.00
10,250,000.00
250,000.00
10,000,000.00
15,318,296.57
603,326.50
15,921,623.07
25,921,623.00
28,728,667.00
FIELD GOOD
2,807,043.52
13,000,000.00
3,000,000.00
10,000,000.00
15,921,623.07
25,921,623.00
28,728,667.00
95
Year 4
Current Asset
Cash
Fixed asset
Land
Equipment & Tool
Label Cost
Registration fees
Depreciation
Total asset
Liability
Beginning Taxes
Taxes (30%)
Total liability
Equity
Investor capital
Pay back
Retained Earnings
Total equity
Jan
Feb
Mar
Field Good
Balance Sheet
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
12,912,520.67
13,397,806.97
14,027,680.08
14,675,862.98
15,295,012.92
16,016,322.54
16,798,228.12
17,531,007.23
18,346,397.70
18,922,199.67
19,703,808.68
20,425,398.32
20,425,398.32
7,000,000.00
6,628,646.00
2,520.00
60,000.00
1,700.00
101,153.00
26,504,234.02
7,000,000.00
6,527,493.00
2,520.00
60,000.00
1,700.00
101,153.00
26,888,367.67
7,000,000.00
6,426,341.00
2,520.00
60,000.00
1,700.00
101,153.00
27,417,088.13
7,000,000.00
6,325,188.00
2,520.00
60,000.00
1,700.00
101,153.00
27,964,118.38
7,000,000.00
6,224,035.00
2,520.00
60,000.00
1,700.00
101,153.00
28,482,115.67
7,000,000.00
6,122,883.00
2,520.00
60,000.00
1,700.00
101,153.00
29,102,272.64
7,000,000.00
6,021,730.00
2,520.00
60,000.00
1,700.00
101,153.00
29,783,025.57
7,000,000.00
5,920,577.00
2,520.00
60,000.00
1,700.00
101,153.00
30,414,652.03
7,000,000.00
5,819,425.00
2,520.00
60,000.00
1,700.00
101,153.00
31,128,889.85
7,000,000.00
5,718,272.00
2,520.00
60,000.00
1,700.00
101,153.00
31,603,539.17
7,000,000.00
5,617,120.00
2,520.00
60,000.00
1,700.00
101,153.00
32,283,995.53
7,000,000.00
5,515,967.00
2,520.00
60,000.00
1,700.00
101,153.00
32,904,432.52
7,000,000.00
6,628,646.00
2,520.00
60,000.00
1,700.00
1,213,832.00
32,904,432.52
268,584.36
473,143.61
724,343.76
981,450.29
1,229,191.35
1,509,887.15
1,810,130.03
2,094,525.66
2,405,570.12
2,639,327.96
2,939,475.18
268,584.36
268,584.36
204,559.24
473,143.61
251,200.14
724,343.76
257,106.53
981,450.29
247,741.06
1,229,191.35
280,695.79
1,509,887.15
300,242.88
1,810,130.03
284,395.63
2,094,525.66
311,044.45
2,405,570.12
233,757.84
2,639,327.96
300,147.21
2,939,475.18
280,786.12
3,220,261.30
10,000,000.00
250,000.00
9,750,000.00
15921623.07
564,027.17
16485650.24
26,235,650.00
26,504,235.00
9,750,000.00
250,000.00
9,500,000.00
16485650.24
429,574.41
16915224.65
26,415,225.00
26,888,368.00
9,500,000.00
250,000.00
9,250,000.00
16915224.65
527,520.31
17442744.97
26,692,745.00
27,417,089.00
9,250,000.00
250,000.00
9,000,000.00
17442744.97
539,923.72
17982668.68
26,982,669.00
27,964,119.00
9,000,000.00
250,000.00
8,750,000.00
17982668.68
520,256.23
18502924.91
27,252,925.00
28,482,116.00
8,750,000.00
250,000.00
8,500,000.00
18502924.91
589,461.18
19092386.09
27,592,386.00
29,102,273.00
8,500,000.00
250,000.00
8,250,000.00
19092386.09
630,510.05
19722896.14
27,972,896.00
29,783,026.00
8,250,000.00
250,000.00
8,000,000.00
19722896.14
597,230.83
20320126.96
28,320,127.00
30,414,653.00
8,000,000.00
250,000.00
7,750,000.00
20320126.96
653,193.36
20973320.32
28,723,320.00
31,128,890.00
7,750,000.00
250,000.00
7,500,000.00
20973320.32
490,891.48
21464211.8
28,964,212.00
31,603,540.00
7,500,000.00
250,000.00
7,250,000.00
21464211.8
630,309.15
22094520.95
29,344,521.00
32,283,996.00
7,250,000.00
250,000.00
7,000,000v
22094520.95
589,650.86
22684171.81
29,684,172.00
32,904,433.00
FIELD GOOD
3,220,261.30
10,000,000.00
3,000,000.00
7,000,000
22684171.81
29,684,172.00
32,904,433.00
96
Year 5
Current Asset
Cash
Fixed asset
Land
Equipment & Tool
Label Cost
Registration fees
Depreciation
Total asset
Liability
Beginning Taxes
Taxes (30%)
Total liability
Equity
Investor capital
Pay back
Retained Earnings
Total equity
Jan
Feb
Mar
Apr
Field Good
Balance Sheet
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
17,938,351.86
18,544,087.96
19,185,192.50
19,809,705.14
20,442,525.89
21,051,632.63
21,925,141.29
22,852,573.06
23,735,585.13
24,380,453.14
24,991,757.80
25,814,192.59
25,814,192.59
7,000,000.00
5,414,814.00
2,520.00
60,000.00
1,700.00
101,153.00
30,316,233.21
7,000,000.00
5,313,661.00
2,520.00
60,000.00
1,700.00
101,153.00
30,820,816.66
7,000,000.00
5,212,509.00
2,520.00
60,000.00
1,700.00
101,153.00
31,360,768.55
7,000,000.00
5,111,356.00
2,520.00
60,000.00
1,700.00
101,153.00
31,884,128.54
7,000,000.00
5,010,203.00
2,520.00
60,000.00
1,700.00
101,153.00
32,415,796.64
7,000,000.00
4,909,051.00
2,520.00
60,000.00
1,700.00
101,153.00
32,923,750.73
7,000,000.00
4,807,898.00
2,520.00
60,000.00
1,700.00
101,153.00
33,696,106.74
7,000,000.00
4,706,745.00
2,520.00
60,000.00
1,700.00
101,153.00
34,522,385.86
7,000,000.00
4,605,593.00
2,520.00
60,000.00
1,700.00
101,153.00
35,304,245.28
7,000,000.00
4,504,440.00
2,520.00
60,000.00
1,700.00
101,153.00
35,847,960.64
7,000,000.00
4,403,288.00
2,520.00
60,000.00
1,700.00
101,153.00
36,358,112.65
7,000,000.00
4,302,135.00
2,520.00
60,000.00
1,700.00
101,153.00
37,079,394.79
7,000,000.00
5,414,814.00
2,520.00
60,000.00
1,700.00
1,213,832.00
37,079,394.79
284,536.19
527,950.20
782,773.39
1,032,244.36
1,284,395.36
1,528,896.68
1,858,688.94
2,205,875.75
2,538,733.63
2,794,770.84
3,039,981.17
284,536.19
284,536.19
243,414.01
527,950.20
254,823.18
782,773.39
249,470.96
1,032,244.36
252,151.00
1,284,395.36
244,501.31
1,528,896.68
329,792.26
1,858,688.94
347,186.81
2,205,875.75
332,857.87
2,538,733.63
256,037.21
2,794,770.84
245,210.32
3,039,981.17
313,316.81
3,353,297.99
7,000,000.00
250,000.00
6,750,000.00
22684171.81
597,526.00
23,281,697.81
30,031,698.00
30,316,234.00
6,750,000.00
250,000.00
6,500,000.00
23,281,697.81
511,169.44
23,792,867.25
30,292,867.00
30,820,817.00
6,500,000.00
250,000.00
6,250,000.00
23,792,867.25
535,128.70
24,327,995.95
30,577,996.00
31,360,769.00
6,250,000.00
250,000.00
6,000,000.00
24,327,995.95
523,889.03
24,851,884.97
30,851,885.00
31,884,129.00
6,000,000.00
250,000.00
5,750,000.00
24,851,884.97
529,517.10
25,381,402.07
31,131,402.00
32,415,797.00
5,750,000.00
250,000.00
5,500,000.00
25,381,402.07
513,452.77
25,894,854.84
31,394,855.00
32,923,752.00
5,500,000.00
250,000.00
5,250,000.00
25,894,854.84
692,563.75
26,587,418.59
31,837,419.00
33,696,108.00
5,250,000.00
250,000.00
5,000,000.00
26,587,418.59
729,092.31
27,316,510.90
32,316,511.00
34,522,387.00
5,000,000.00
250,000.00
4,750,000.00
27,316,510.90
699,001.54
28,015,512.44
32,765,512.00
35,304,246.00
4,750,000.00
250,000.00
4,500,000.00
28,015,512.44
537,678.14
28,553,190.58
33,053,191.00
35,847,961.00
4,500,000.00
250,000.00
4,250,000.00
28,553,190.58
514,941.69
29,068,132.27
33,318,132.00
36,358,113.00
4,250,000.00
250,000.00
4,000,000.00
29,068,132.27
657,965.32
29,726,097.59
33,726,098.00
37,079,396.00
FIELD GOOD
3,353,297.99
7,000,000.00
3,000,000.00
4,000,000.00
29,726,097.59
33,726,098.00
37,079,396.00
97
Chapter 8 Risk Analysis
98
Chapter 8 Risk Analysis

8.1 Risk management analysis
Risk Management is a methodology that helps managers makes best use of their
available resources. Risk management is a process for identifying, assessing, and prioritizing
risks of different kinds. Once the risks are identified, the risk manager will create a plan to
minimize or eliminate the impact of negative events. A variety of strategies is available,
depending on the type of risk and the type of business. There are a number of risk
management standards, including those developed by the Project Management Institute, the
International Organization for Standardization (ISO), the National Institute of Science and
Technology, and actuarial societies.28
8.1.1 Competitor risk
After were survey the artificial turf football field in Chiang rai. We found that there
are few competitors and only two football field that popular.
8.1.2 External risk
External risk refers to unlikely events beyond the control of the business entering
into the contract that, if they occur, will have a substantial detrimental effect on the
agreement between the businesses. External risk is generally held to be superseding
unforeseeable events in which, if they occur, generally no party can be held liable
for such harm. Every business has all external risks, these external risks are the risk
that we cant control or dealing with it. It consists of following risks29:
Social risk
Social risk factors defined for communities. They focus on exposure patterns within
groups of people and not on individual-level factors and may be of manifold nature.
Certain social risk factors such as segregation or the existence of particular social
networks and of social capital cannot even be reasonably defined for single persons;
they are relations between members of a group of people. In Thailand have many
people like to play football and now football Thai are very popular. But now
economic in Thailand decline and political have a problem. Many people want to
28
29
http://www.theirm.org/aboutheirm/ABaboutus.htm
http://www.wisegeek.com/what-is-an-external-risk.htm
FIELD GOOD
99
save money. But nowadays there are the campaign that promote about exercise, its
make people more interest in sport and football is a popular sport many people like
to play football both men and women.30
Technology risk
Technology permeates the operations of an entire institution and therefore
technology risk cannot be compartmentalized as a process that focuses on a
particular area. Technology enables key processes that a company uses to develop,
deliver, and manage its products, services, and support operations. Understanding
the role that technology plays in enabling core business operations establishes the
framework for understanding. In the production industry whether on any product and
service and the technology are very important factors because the technology will
allow us to reduce the power, cost, and time of production. And production output is
also effective and effectiveness. In addition, technology also gives us an advantage
over competitors. Technology have both positive and negative, if we use in the right
way, its make the business get benefit. Nowadays we use more technology, for
example if we want to promote product and service, we use facebook or youtube to
promote its. Facebook is very popular in Thailand and women like to use facebook
than men about women 56% and men 44%.31
Economic risk
The possibility that is an economic downturn will negatively impact an investment.
For example, launching a luxury product immediately before or during a recession
carries a great deal of economic risk. Economic risk is closely related to political
risk as government decisions impacting the economy may also affect an investment.
The situation of Chiang Rai economic about the expenditure on the growth rate
slowed down. Especially in consumption and people spending carefully cause of a
result of oil price and the price of appliance. Economic decline and people more
save.32
30
http://kurse.fh-regensburg.de/kurs_20/kursdateien/P/SocialRiskFactors_final.pdf
http://www.allaboutrisk.com/technology_risk/index.asp
http://www.amphur.in.th/facebook-users-in-thailand-on-aug-2010/
32
http://financial-dictionary.thefreedictionary.com/Economic+Risk
31
FIELD GOOD
100
Political risk
The risk that is an investment's returns could suffer as a result of political changes or
instability in a country. Instability affecting investment returns could stem from a
change in government. According to Suan Dusit Poll told that political in Thailand is
down. For example last year have flooding (2011), The negative effect on the Thai
politics is the image of politics in the eyes of foreign investors is poor 47.88%,
second to demonstrate the conflict of ideas to solve the flooding problems that do
not match and is not as efficient as they should.33
8.1.3 Internal risk

The current study focuses on game-related injury rates for ankle sprains that occurred
on natural grass and AstroTurf surfaces. It includes the consideration of the risk
factors of game-position group and type of play. The analysis of the data incorporates
epidemiological techniques associated with Incidence Density Ratios. The injury rates
on AstroTurf show a statistically significant higher injury rate than for natural grass.
Ankle sprains that occurred to backs on rushing and passing plays showed statistically
significant higher injury rates on AstroTurf. While the injury rates for ankle sprains
are higher on AstroTurf surfaces, this higher rate is present only under specific
conditions of play. If the AstroTurf surfaces were removed and continued current
levels of participation, there would be a reduction of seven ankle sprains per season.
The injury rates per team-game suggest that when the inversion sprains are
considered, there was no statistically significant difference for the rates on AstroTurf
(0.08) and grass (0.06), in the prevention of ankle injuries should use more in-depth
techniques for collecting and analyzing data. There is a definite need to include
internal risk factors associated with the individual participant. Player height, weight,
injury history coupled with the shoe-surface interface, game-position and type of play
may be a more adequate model for understanding the relative risk of participation on
various natural and artificial surfaces.34
33
http://www.investopedia.com/terms/p/politicalrisk.asp#axzz1lKTnU8Er
http://news.mthai.com/politics-news/142780.html
34
http://archive.lib.msu.edu/tic/its/articles/1993jou201.pdf
FIELD GOOD
101
Risk of Product and Service

Field Good has the main product of Astroturf football field facilities while any people still
like to play football on grass field so, we reduce the risk by emphasis to service quality in the
providing the convenience service rather than common field that we add the other facilities
for fulfill to customer including coffee shop, sport shop, fitness, and spa. Playing on
Synthetic Grass Sports Surfaces - Avoiding Heat Stress Injury with Proper Planning
High surface temperatures reduce playability, raise water costs, and increase the risks
of potentially fatal heat stress injuries. According to a recent survey of heat injury
prevention practices football teams can avoid heat stress injuries by:
Ensuring proper hydration

Allowing equipment modifications
Changing practice schedules
Monitoring turf temperatures
Cooling turf when necessary35
Risk of Pricing
Field Good has of setting price because if we set the price to high, customers do not
have enough power of paying to play football and purchasing the product in the long
term. Customers will compare with other shops that occur in the market. If we set at
lower price, it will represent that low quality of product and service. For now on, we
set the price similar to competitor, which we also concern of cost of raw material and
expense in the shop.
Risk to entry the market
The risk to enter the market of Field Good is five force model; such as rivalry of
competitor, bargaining power of customer, bargaining power of supplier, substitute
product and new entry of competitor. For this reason, Field Good will reduce risk via
market study, competitor analyze and condition of competition.
35
http://carla-marie-boulianne.suite101.com/artificial-field-turf-vs-natural-grasssafety-a70774
FIELD GOOD
102
Risk of Human Resources and Risk of Efficiency
While the employee are working that can occur the fail at all the time, so
opportunities that are most likely to affect performance of employee are caused by
Lack of efficiency of judge during the game or sale sportswear wrong size.
Companies are realizing the importance of accuracy must come first always for
consumers. Therefore company focuses on the most efficient of employee to fairly,
punctual on their work, and check the accuracy of the sales when sell some product to
customer.
Risk of Health and Safety
Our company can provide you with all the training you need to manage and concerned
with protecting the safety, and health of people that engaged directly in work
.Companies are realizing the importance of health all employees. If employees are
healthy then they can work hard. If employees are discomfort, it occurs to spread
disease into the products and harm to consumers. So, our company has a duty to take
care employee about their health and safety while they are working. Such as; make
the workplace safe, prevent risks to health, or set up emergency plans.
Risk of Integrity Risk
If our company has many threats to a company, control risks will provide to help both
of employees and clients. Then, integrity and honesty of our employees are the most
important risks are very effective in operational management. Our company can
advise on the best way to protect against of integrity risk: Theft, dishonesty by
employees. If the employees are not honest with responsibility, trust between
employers and their employees will be decrease and customer will not satisfy. And it
can make business come down because, the member in industries are not unity. So,
our company will set up control Risks policy and review to assess the effectiveness of
their integrity, identify weak points, recommend solutions, and the way how to
improve their behavior. It can make employees happy with their job and can create
the customer loyalty.36
36
http://www.control-risks.com/services/integrity/SitePages/Home.aspx
FIELD GOOD
103
Risk of Empowerment Risk

Manager trait to use by most effective leaders and assign works to someone to be
leadership that makes them has the power in company. When customer wants to use
field but field is full. That make the leadership that we give power may deny
customer. It makes company blunder customer. To solve this problem that make
employees when empowered become more entrepreneurial and start taking more
risks. Greater the risk, greater are the chances to succeed so, manager try to provide
another service to make customer satisfied while waiting to use field.37
Risk of Authority / Limit
Authorization limits and attend to delegated the authority to employee who that make
the company's customers to see the effectiveness and reliability delegations within the
company help to ensure consistent good business practice and corporate governance
across all divisions of the company thereby aligning objectives and procedures
followed as well as safeguarding company assets and they limits appropriate to
empower management to be able to act effectively and make key decisions in relation
to the company, authority limits for entering into contracts, commitments and
appropriating company assets in the course of conducting company business; and the
requirements for the delegation of those authority limits.38
Risk of Communications
The communication between manager and employee there was an error because the
employee comes from local community. They will use local language such as in
Chiang rai when manager or employees communicate with other place to order
product from other company may be confused. That it is the problem b of local
language of northern between Thai languages has very important. Therefore, the
company should receive employee that have education and can speak formal
communication.39
37
http://www.4hoteliers.com/4hots_fshw.php?mwi=2294
http://policy.fraseric.ca/?q=about-fic/delegation-authority-and-authority-limits
39
http://www.who.int/foodsafety/micro/riskcommunication/en/
38
FIELD GOOD
104
8.2 Financial Risk

8.2.1 Sale decrease 5%
Field Good
Profit and Loss Statement
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
Sales
Sales Decrease 5 %
Net sale
Cost of Goods Sold
Gross Profit
Expense
Marketing expense
Cash paid for Overhead cost/Utilities cost
Depreciation
Total Operating Expense
EBIT
Taxes (30%)
Net Income
Dividend (10%)
Retained Earning
13,593,729.00
679686.45
12,914,042.55
937,532.55
11,976,510.00
14,083,963
704198.15
13,379,764.85
968,267.44
12,411,497.41
14,803,381
740169.05
14,063,211.95
977,490.63
13,085,721.32
16,281,152
814057.6
15,467,094.40
1,075,272.81
14,391,821.59
16,800,014
840000.7
15,960,013.30
1145205.346
14,814,807.95
1,662,741
837,813
1,680,160
1,213,832
5,394,546
6,581,964.00
1974589.2
4,607,374.80
460737.48
4,146,637.32
714311.4
837,237
1,696,360
1,213,832
4461740.2
7,949,757.21
2384927.163
5,564,830.05
556483.0047
5,008,347.04
716027.82
837,939
1,701,280
1,213,832
4469078.62
8,616,642.70
2584992.81
6,031,649.89
603164.989
5,428,484.90
715717.04
838,206
1,703,920
1,213,832
4471674.84
9,920,146.75
2976044.025
6,944,102.73
694410.2725
6,249,692.45
716337.88
840,659
1,706,320
1,213,832
4477148.68
10,337,659.27
3101297.782
7,236,361.49
723636.1492
6,512,725.34
Table 8 1 Sale decrease 5%
FIELD GOOD
105
Field Good
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
Sales
Sales Decrease 10 %
Net sale
Cost of Goods Sold
Gross Profit
Expense
Marketing expense
Depreciation
EBIT
Taxes (30%)
Net Income
Dividend (10%)
Retained Earning
13,593,729.00
1359372.9
12,234,356.10
937,532.55
11,296,823.55
14,083,963
1408396.3
12,675,566.70
968,267.44
11,707,299.26
14,803,381
1480338.1
13,323,042.90
977,490.63
12,345,552.27
16,281,152
1628115.2
14,653,036.80
1,075,272.81
13,577,763.99
16,800,014
1680001.4
15,120,012.60
1145205.346
13,974,807.25
1,662,741
837,813
1,680,160
1,213,832
5,394,546
5,902,277.55
1770683.265
4,131,594.29
413159.4285
3,718,434.86
714311.4
837,237
1,696,360
1,213,832
4461740.2
7,245,559.06
2173667.718
5,071,891.34
507189.1342
4,564,702.21
716027.82
837,939
1,701,280
1,213,832
4469078.62
7,876,473.65
2362942.095
5,513,531.56
551353.1555
4,962,178.40
715717.04
838,206
1,703,920
1,213,832
4471674.84
9,106,089.15
2731826.745
6,374,262.41
637426.2405
5,736,836.16
716337.88
840,659
1,706,320
1,213,832
4477148.68
9,497,658.57
2849297.572
6,648,361.00
664836.1002
5,983,524.90
FIELD GOOD
106
Field Good
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
Sales
Sales Decrease 15 %
Net sale
Cost of Goods Sold
Gross Profit
Expense
Marketing expense
Depreciation
EBIT
Taxes (30%)
Net Income
Dividend (10%)
Retained Earning
13,593,729.00
2039059.35
11,554,669.65
937,532.55
10,617,137.10
14,083,963
2112594.45
11,971,368.55
968,267.44
11,003,101.11
14,803,381
2220507.15
12,582,873.85
977,490.63
11,605,383.22
16,281,152
2442172.8
13,838,979.20
1,075,272.81
12,763,706.39
16,800,014
2520002.1
14,280,011.90
1145205.346
13,134,806.55
1,662,741
837,813
1,680,160
1,213,832
5,394,546
5,222,591.10
1566777.33
3,655,813.77
365581.377
3,290,232.39
714311.4
837,237
1,696,360
1,213,832
4461740.2
6,541,360.91
1962408.273
4,578,952.64
457895.2637
4,121,057.37
716027.82
837,939
1,701,280
1,213,832
4469078.62
7,136,304.60
2140891.38
4,995,413.22
499541.322
4,495,871.90
715717.04
838,206
1,703,920
1,213,832
4471674.84
8,292,031.55
2487609.465
5,804,422.09
580442.2085
5,223,979.88
716337.88
840,659
1,706,320
1,213,832
4477148.68
8,657,657.87
2597297.362
6,060,360.51
606036.0512
5,454,324.46
FIELD GOOD
107
8.2.3 Cost of Goods Sold Increase 5 %
Field Good
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
Sales
Net sale
Cost of Goods Sold
Cost of Goods Sold Increase 5 %
Gross Profit
Expense
Marketing expense
Depreciation
EBIT
Taxes (30%)
Net Income
Dividend (10%)
Retained Earning
13,593,729.00
13,593,729.00
14,083,963
14,083,963.00
14,803,381
14,803,381.00
16,281,152
16,281,152.00
16,800,014
16,800,014.00
937,532.55
968,267.44
977,490.63
1,075,272.81
1145205.346
984409.1775
12,609,319.82
1016680.812
13,067,282.19
1026365.162
13,777,015.84
1129036.451
15,152,115.55
1202465.613
15,597,548.39
1,662,741
714311.4
716027.82
715717.04
716337.88
837,813
837,237
837,939
838,206
840,659
1,680,160
1,696,360
1,701,280
1,703,920
1,706,320
1,213,832
1,213,832
1,213,832
1,213,832
1,213,832
5,394,546
7,214,773.82
2164432.147
5,050,341.68
505034.1676
4,545,307.51
4461740.2
8,605,541.99
2581662.596
6,023,879.39
602387.9392
5,421,491.45
4469078.62
9,307,937.22
2792381.166
6,515,556.05
651555.6053
5,864,000.45
4471674.84
10,680,440.71
3204132.213
7,476,308.50
747630.8497
6,728,677.65
4477148.68
11,120,399.71
3336119.912
7,784,279.79
778427.9795
7,005,851.82
Table 8 4 Cost of Goods Sold Increase 5 %
FIELD GOOD
108
Field Good
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
Sales
Net sale
Cost of Goods Sold
Cost of Goods Sold Increase 10 %
Gross Profit
Expense
Marketing expense
Depreciation
EBIT
Taxes (30%)
Net Income
Dividend (10%)
Retained Earning
13,593,729.00
13,593,729.00
14,083,963
14,083,963.00
14,803,381
14,803,381.00
16,281,152
16,281,152.00
16,800,014
16,800,014.00
937,532.55
968,267.44
977,490.63
1,075,272.81
1145205.346
1031285.805
12,562,443.20
1065094.184
13,018,868.82
1075239.693
13,728,141.31
1182800.091
15,098,351.91
1259725.881
15,540,288.12
1,662,741
714311.4
716027.82
715717.04
716337.88
837,813
837,237
837,939
838,206
840,659
1,680,160
1,696,360
1,701,280
1,703,920
1,706,320
1,213,832
1,213,832
1,213,832
1,213,832
1,213,832
5,394,546
7,167,897.20
2150369.159
5,017,528.04
501752.8037
4,515,775.23
4461740.2
8,557,128.62
2567138.585
5,989,990.03
598999.0031
5,390,991.03
4469078.62
9,259,062.69
2777718.806
6,481,343.88
648134.3881
5,833,209.49
4471674.84
10,626,677.07
3188003.121
7,438,673.95
743867.3948
6,694,806.55
4477148.68
11,063,139.44
3318941.832
7,744,197.61
774419.7608
6,969,777.85
FIELD GOOD
109
Field Good
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
Sales
Net sale
Cost of Goods Sold
Cost of Goods Sold Increase15 %
Gross Profit
Expense
Marketing expense
Depreciation
EBIT
Taxes (30%)
Net Income
Dividend (10%)
Retained Earning
13,593,729.00
13,593,729.00
937,532.55
1078162.433
12,515,566.57
14,083,963
14,083,963.00
968,267.44
1113507.556
12,970,455.44
14,803,381
14,803,381.00
977,490.63
1124114.225
13,679,266.78
16,281,152
16,281,152.00
1,075,272.81
1236563.732
15,044,588.27
16,800,014
16,800,014.00
1145205.346
1316986.148
15,483,027.85
1,662,741
837,813
1,680,160
1,213,832
5,394,546
7,121,020.57
2136306.17
4,984,714.40
498471.4397
4,486,242.96
714311.4
837,237
1,696,360
1,213,832
4461740.2
8,508,715.24
2552614.573
5,956,100.67
595610.0671
5,360,490.60
716027.82
837,939
1,701,280
1,213,832
4469078.62
9,210,188.16
2763056.447
6,447,131.71
644713.1709
5,802,418.54
715717.04
838,206
1,703,920
1,213,832
4471674.84
10,572,913.43
3171874.029
7,401,039.40
740103.94
6,660,935.46
716337.88
840,659
1,706,320
1,213,832
4477148.68
11,005,879.17
3301763.752
7,704,115.42
770411.542
6,933,703.88
FIELD GOOD
110
Chapter 9 Conclusion
111
Chapter 9 Conclusion
When we make business we have to understand the business perform and feasibility
of business. Field Good is the football field that is made by turf and sport club with facilities.
We provide convenience and perfect of activities for the customer, students, sportsmen, and
followers to enjoy the tournament or match football and also can be time of relax and
improve the physical fitness for sportsmen which fitness room where serve warm up and
normal exercise of athletes, the sport shop where is sell equipments about football such as Tshirt, and soccer shoes. Relax with coffee shop and spa. Moreover we also connect with
Chiang Rai United because they lack of resource of training, activities, and tournament.
Therefore, it is the set up the diversity of facilities on the football field service and club house
for customer satisfaction.
We have to thinking and analyzing to setting about the objective and benefit objective
for build Field Good. In the objective, we learn about possibility of customer want to play
football in the future, analyzing of the marketing and financial risk feasibility in football
field and club house business. Knowing of the some techniques for operation with necessary
the business to successful, and understand management our artificial turf become the best in
Chiang Rai. For benefit objective, we know the advantage of artificial turf business and know
the trends of artificial turf, we get the methods of planning and structure for creating the
product that can use the SWOT and competitors in our business it also make us understand
the development the marketing of artificial turf business that we can bring the all of these to
apply with the real situation for high achievement/profit in the future feasibility.
For set up the business, we have to present about the company, product, and
process/management of our business on Field Good. In the football history, the contemporary
history of the world's favorite game spans more than 100 years. It all began in 1863 in
England. The Football Association in England was formed - becoming the sport's first
governing body. A search down the centuries reveals at least half a dozen different games,
varying to different degrees, and to which the historical development of football has been
traced back. Whether this can be justified in some instances is disputable. , the fact remains
that people have enjoyed kicking a ball about for thousands of years and there is absolutely
no reason to consider it an aberration of the more 'natural' form of playing a ball with the
hands.
FIELD GOOD
112
The history of the FIFA World Cup was first written in 1928, when FIFA president
Jules Rimet decided to stage an international football tournament. The inaugural edition, held
in Uruguay in 1930, was contested as a final tournament of only 13 teams invited by the
organization. Since then, the FIFA World Cup has experienced successive expansions and
format remodeling to its current 32-team final tournament preceded by a two-year qualifying
process, involving almost 200 teams from all over the world.
Indoor and outdoor soccer share many similarities, but they are also quite different.
The biggest difference, obviously, is that indoor soccer is played in an enclosed indoor arena,
while outdoor soccer is played outside on a field. There are other important differences as
well. Indoor soccer is generally considered to be more fast-paced than outdoor soccer
Outdoor soccer goals are freestanding, while indoor soccer goals are built into the arena wall.
This is why many experts believe playing indoor soccer helps improve shooting accuracy.
More than the history, the situation analysis is important to our business that we have
to know and the information of competitive around our business. Situation of industry the
artificial turf industry began to play a role since 1960 after that it is very popular until the
present in Thailand. Although business is growth very much whether in the city and country
specifically in Chiang Rai province, this province have few competitors that set up the same
business with our company. All of competitor provide only football field to support their
customer. Our business need to provide service, convenience, and quality including we
provide facility and tournament for customer who can relax and relieve in special health and
spa room where service about massage when you want every times, so here open 24 hours.
And then sports shop is sell all football equipments such as soccer uniform, soccer and shoes
etc. And the other thing that the highlight of unique is the roof of each football field,
moreover we set the promotion for attract our customer.
Our company has the setting of mission and vision. Our vision is to be the kind sportfanatic support with our best quality. We serve best service, high-technology equipment and
magnificent field to fill your requirement. Creating best services for customer satisfaction and
response your happiness and your convenience when you participate with us.
For our mission, we are a business artificial grass football field with a professional and good
quality at a reasonable price with the property. In addition, we determined the efficiency of
FIELD GOOD
113
personnel and facilities under the standard. And promoting and supporting the football and
futsul for a good relationship with consumers. Field good using 4 types of growth strategies
are our company uses a Concentration Growth Strategy when we see opportunities to market.
Sometimes uses a Diversification Growth Strategy by focus on Conglomerate Diversification
to expand and plans for growth by finding new things to new markets. If want to get the
profit in long term our company use stabilities strategy to maintain the customer loyalty and
trust in our company. And if economy decreases our company must use Retrenchment
Strategies help to save cost and provide promotion for create opportunity with revenue
incoming in that time. The purpose business level of our company gain more competitive
advantage, set the normal price not higher cost than competitors, quick response of customer
requirement, and must understand the target market clearly. About Functional Level Strategy
Our company attempt to find out the resources to get highest benefit and more efficiency by
cover each department that should emphasis to develop and operate follow the marketing,
production and service, research and development, accounting, financial, purchasing, and
human resource management to make business get more effectiveness.
In the marketing feasibility study and analysis, we must know about general
development analysis that refer to the general environment analysis in our business planning,
before our business will be set the strategy which divided by two main components includes
internal and external. Internal environment is considered to be factors that influence
to marketing program. It analyzes strengths, weaknesses of the business in comparison
to other competitors and external refer to environment which the business cant control will
be demonstrate to opportunity or treats of the business, which stands for Economic,
Technology, Social, and Political factors that might affect to our company. Economic factor
tell about the rate of economic growth of Chiang Rai that increase continuing in 2008 GDP of
the province is 61,184.00million Baht. Its economic in 2554 grew 5.0 percent increase from
the year 2553 which grew 4.3 percent. When economic growth has positive effects to the
businesses
and
people
has
more power
to
purchasing.
Monetary
Policy
Committee (MPC) reduces the interest rates 0.25% remaining 3.25%from 3.5% per year. And
also we should change the crisis as an opportunity by creating promotions for attractive the
customers come to our business. Politic factors, Thailand has a new President but Thai
politics 54 years never cross political conflict during July 2554. Although political
FIELD GOOD
114
conflict might not intense like the past, however conflicts still exist. People can reduce stress
by shopping, eating, listening to music, watch movies and exercise is one of choices for
reducing stress. Exercise not only helps you to relax but it can help to have a healthy. From
flooding, the government has a policy to reduce the loan rate and personal income tax rate to
help small and medium enterprise to be continuing. Social factors, because of the popular we
found that Chiang Rai is the province that interest in playing football moreover people in the
social like to watching and become fan of club both in local and international club. There are
Chiang Rai United of Thai Premier League from this reason, our companies need to make the
business about football for service to people who love in playing football and provide
facilities to support customer needs. Technology politic, Field Good has the technology to
use in our business such as inside area of our stadium provide the wireless for the customer
who come to field turf and club house. Competition analysis (3cs analysis) such as
competitor analysis that we identify competitor have the same products and service direct
with us. Field Good have competitor around Chiang Rai that builds the quite same business
separate in two characteristics. First of all, direct competitor includes Chiang Rai Galaxy and
Chiang Rai Arena. The last, indirect competitor includes Mae Fah Luang University Stadium,
Chiang Rai Provincia Stadium, and Chiang Rai Hills.
The STP analysis part, our segmentation is service the field turf that provides people
who interested in football come to exercises determined by demographic, geography,
behavior, and psychology factors. Field good company has three main target groups: there
are student in Chiang Rai, Chiang Rai United and academy, and private organization/
government organization group. The positioning of Field Good is high quality and
medium price position from the direct competitor preparing. We use 4Ps strategies to
analysis the marketing mixed.
Product: Our Company concern about service business because our company has football
field, stadium, spa, shop, and other service to serve to customer.
Price: The price of our company has inexpensive price because we are new company and
there are competitors in this business.
Place: We select Wiang district that stay between city and university site to locate our
company. Its convenient for customer to joint with company.
Promotion: Field Good has competitors. So we set up our promotion to offer customers
attraction consists
FIELD GOOD
115
Discount 300 Bath in each football field in daytime for all customers.
Discount 200 Baht in each football field in nighttime for all customers.
Our company has high of net income because we have five businesses in one which
the main income comes from football field. Our company spent a lot of money to investment
because the initial cost of land, building, and artificial turf are expensive. For advertising cost
in the first year our company spent more money because we need to promote our business to
everyone know and come to loyal customer that make our company can run business. Our
company has increase net income in every year. So it make the investor can gain more money
and get more benefit from our company.
Also, marketing feasibility study and analysis is study about companys location
concern about production and operation analysis that divided by two zones. First, we have 3
football fields includes big and small football field with the roof. Second, build the facilities
zone for supporting customer consist coffee shop, fitness, sport shop, health & spa, guest
room, restroom and WiFi area. In addition, the car park is convenience. Field Good located at
Wiang district and opposite the Shabu Shabu restaurant, set up area in 22,400 m.
Layout of Field Good
1) Artificial turf football field: Large field 11
person, TM 500 (350 micron) FIFA slide
roof.
2) Artificial turf football field: Small field 7
person, TM 500 (350 micron) FIFA slide
roof.
3) Parking 28-30 cars.
4) Fitness
5) Spa
6) Sport shop
7) Restroom
8) Coffee shop
9) Counter
10) Electricity post
FIELD GOOD
116
Cost of investment
Cost of investment
Land
7,000,000
Label Cost
2,520
Registration fees
60,000
1,700
Total
7,064,220
Price per unit
Total
Unit
(Baht)
(Baht)
Football Area
Turf football field
m / 790
11,200 m
8848000
40,000
40,000
Counter Cashier
4,500
4,500
Cashier machine
Seat
Total
7,000
2,200
1
3
7,000
6,600
Score board
8,906,100
Spa Area
Massage Tables
8,500
17,000
30,000
30,000
Sauna and stream

Magnifying Lamp
5,200
11,900
1
1
5,200
11,900
8,900
8,900
8,500
8,500
Thermal Blanket
2,500
10,000
A foot spa
1,500
1,500
Bathrobe
Slipper
450
10
4,500
60
10
600
Towel
Total
165
10
1,650
Sterilizer
Hot Towel Cabbies
99,750
Sport Shop
Counter Cashier
4,500
4,500
Cashier machine
7,000
7,000
Total
FIELD GOOD
11,500
117
Price per unit
Total
Unit
(Baht)
(Baht)
Coffee Shop Area

Counter Cashier
4,500
4,500
Cashier machine
7,000
7,000
Coffee machine
Coffee Grinder
39,000
15,900
1
1
39,000
15,900
Refrigerator
6,600
6,600
Blender
8,000
8,000
125
500
Small fork
100
600
Small dish
25
100
2,500
Coffee cup
35
100
3,500
Small spoon
100
600
Coffee long spoon
Total
88,700
Fitness Area
Dumbbell
1,300
6,500
SITUP
1,419
2,838

treadmill
25,418
76,254
Hybrid Bike
12,900
38,700
Home Gym
14,900
29,800
Total
154,092
Building & Decorate
1,000,000
Other
10,000
10,270,142
FIELD GOOD
118
In the organization and administration, Field Good is the business about football field
and Club house, and have many facilities of spa, sport shop, coffee shop, and fitness. These
are registration of justice person or company limited. Our company has eight partnerships for
investor that they will have limited responsibility of debt by not exceeding the amount value
of each share. We divide the role of partnership in eight parts including general manager,
accounting and financing, marketing, human resources, production or operating, information
technology, public relationship, and sport.
For financial management analysis, this is the estimate of possibility on our financial
company. We get the initial cost of investment that analyze from marketing expense, cash
paid for the administration cost, cash paid for overheard cost and depreciation. the detail of
these including stakeholder invest for assets to start of business, the monthly of dividend rate
from net income before tax deduction, land, cash paid for purchase equipments and building,
Label, registration fees, and internet (wireless) and telephone. These are separated in fixed
cost and variable cost. We can understand the increasing and degreasing of income in each
year after the financial of business analyzing that it depend on the seasonal factor. Our sale
profit increase in every years that about 5 years, we set up the dividend to investor about 10%
in each months from all of net income, and our payback for the investor in 6 years 4 months.
For the risk management analysis that is a methodology to identifying, assessing, and
prioritizing risks of different kinds and can compare with other competitor to improve our
business. If we understand the risks and forecast the situation in advance that is a good thing
to continuous the business and make we know the tricks and techniques for managing the
work, which will get more Strengths over its competitors. After we are survey the artificial
turf football field in Chiang Rai. We found that there are few competitors only two football
field that popular includes Arena and Galaxy, and also they set up the business focus on only
football field that without the roof it cannot do the activities due to seasonal and few of the
facilities to support the customer need, so we have channel to compete with our competitor
by provide the perfect supporting facilities and field which can respond in every season.
Doing business should be considered both of the external risks and internal
risk. External risk is beyond to control and difficult to forecast the situation. It consists of
following risks; First social risk, certain social risk factors such as segregation or the
existence of particular social networks and of social capital cannot even be reasonably
FIELD GOOD
119
defined for single persons. Second technology risk, the technology is very important factors
because the technology will allow us to reduce the power, cost, and time of production
moreover technology also gives us an advantage over competitors. Third economic risk,
economic risk is closely related to political risk as government decisions impacting the
economy may also affect an investment. And finally political risk is result of political
changes or instability in a country. Instability affecting investment returns could stem from a
change in government. Assessment can help to identify what risks you should be particularly
to give more aware for each risk. Internal risk is consideration of the risk factors of gameposition group and type of play and performance of employees are caused by lack
of efficiency of judge during the game or sale sportswear wrong size. Companies are
realizing the importance of accuracy must come first always for consumers. Therefore
company focuses on the most efficient of employee to fairly, punctual on their work,
and check the accuracy of the sales when sell some product to customer. Company needs
employees that are important variable in the service and have a good take care to customer.
When the employees have good integrity and diligence can help company better. The concept
of predict ability is designed to hold part of responsible for employee actions and prevent
harmful. Assessing both internal and external risks means thinking through the probability of
project success or failure and the subsequent results of any or all tasks involved in the project.
FIELD GOOD
120
Appendix
121
Appendix
Artificial Football Field
Large Field
1. Field size: 64m*100m. There is 1 field.
2. Artificial grass (DOMO Champion Ascari) 790 per square meter.
Fiber: PE Straight Monofilament.
Thickness: 30mm.1
3. Price total: 5,056,000.
Small Field
1. Field size: 40m*60m. There are 2 fields.
2. Artificial grass (DOMO Champion Ascari) 790 per square meter.
Fiber: PE Straight Monofilament.
Thickness: 30mm.
3. Price total: 1,896,000*2 = 3,792,000
122
Fitness Room
Dumbbell
1). Dumbbell
Price: 1,300
How to play
Upright Rows: - Stand upright, feet shoulder width apart, knees slightly bent.
- Keeping dumbbells close to body, raise them to chin.
- Hold for a count of 2 and slowly lower to start position and
repeat.
Hammer curls: - Stand upright with dumbbells at sides.

- Turn palms inward so they face body.
- Curl dumbbells up slowly keeping your elbows close to sides.
123
Auto inclines motorized treadmill
2). Auto inclines motorized treadmill
Price: 25,418
Features:
1) Stereophonic system: high-low tone, double tracks, supports MP3, CD, and tape
2) High qualities TN LCD display: speed/distance/time/calories/heart rate.
3) Heart rate testing handlebar
4) can be folded manually
5) Auto incline 0~16%, speed 0.8~16km/h.
6) Accessories: manual, tools bag, silicon oil
7) safeguard system: emergency stop key
8) Running area: 410 x 1190mm
9) Running belt size: 410 (Width) x 2500(Perimeter) mm
10) Product size: 1610 x 1280x670mm
11) Carton size: 1640 x 720x300mm
12) Max loading weight: 110kg
How to play
-
Running on a treadmill is an incredibly efficient form of exercise, but it is often done

improperly, hindering weight loss and fitness.
124
Roman Chair Sit-Up
3). Roman chair sit-up
Price: 1,419
How to play
-
Adjust the bench so it's at about a 45-degree angle and rest your pelvis on the
pads (you should be facing the floor).
Lock your ankles under the roll pads.
Keep your arms at your sides (beginner) or crossed behind your neck
(advanced).
Use your stomach muscles to slowly lower your upper body and raise it back up
again to complete one rep.
Do three sets of 15 reps.
125
Home Gym
4). Home Gym
Price: 14900
How to play
-
A piece of home gym equipment that works the back is a lat pull down.
You sit in a seat with the top of your thighs pinned under a soft pad. From here
reach up and grab a bar that is connected to a cable and pulley
Pull the bar straight down toward your chest; the triceps pushdown is performed
on the pulley machine
You attach a straight bar to the top pulley, place your hands about shoulder
width apart in a palms down position
-Push the bar straight down until your arms are straight. Make sure to keep your
elbows in tight against the body for the exercise
126
Hybrid Bike
5). Hybrid Bike
Price: 12,900
How to play
-
The exercise only tends to involve the leg and buttock muscles over a short
range of motion so we cannot burn tons of calories. In order to make the
exercise bike more effective for losing weight it may be best to exercise on the
stationary bike for longer periods to obtain the best fat burning benefits.
127
Sports Shop
5. Long pant for goalkeeper: 329

1. T-shirt: 229 - 299
6. Football: 300 - 2000
2. Short pant: 169 - 259
7. Glove: 250 - 295
3. T-shirt for goalkeeper: 359 - 439
8. Plastic shin guard: 125 - 170
4. Short pant for goalkeeper: 259
9. Shin guard: 280 - 350
128
10
11
13
16
12
14
17
15
18
10. Soccer shoes: 639 - 699
15. Button of soccer shoe: 80
11. Socks: 80 - 100
16. Shoelace: 15
12. Captain Armband: 80
17. Plastic whistle: 100 200
13. Device Boot 95
18. Metal whistle: 325 395
14. Pump football: 85 120
129
Coffee Shop
Atmosphere of Filed Good coffee shop
Fridge cake
1. Hot coffee
How to make
- Boil water on stove top or in electric kettle.
-
For instant coffee, pour 1 to 2 spoonfuls

(depending how strong you like your
coffee) into your mug. Fill with boiling
water, stir, add cream and sugar as desired
and serve.
add 1 rounded tbsp. of coarsely ground

coffee per mug
Pour boiling water (about 4 oz. per 1 tbsp. coffee/mug) into the French press. Stir
thoroughly and cover, but do not push down plunger.
After letting coffee steep for one to three minutes, push down plunger slowly and
serve immediately.
130
2. Chocolate cake
How to make
-
1 cup soy milk
3/4 cup cocoa powder
1 cup unsweetened applesauce
1 tablespoon vanilla extract
2 cups whole wheat flour
1-1/2 cups raw sugar
1/2 teaspoon baking powder
1/2 teaspoon baking soda
1/2 teaspoon sea salt
4 egg whites (large), at room temperature
Preparation on how to make a chocolate cake:

-
1. Heat up oven to 350 degrees. Spread out two 9-inch round cake pans or one
9x13x2-inch pan with vegetable oil cooking spray and sprinkle with whole-wheat
flour.
2. Heat the soymilk in a medium size saucepan until its hardly boiled. Remove
from heat and whisk in the cocoa until thickened and almost smooth (some tiny
lumps will remain). Let stand 2 to 3 minutes to cool slightly. Whisk in the
applesauce and vanilla extract.
3. Mix the flour, 1-1/4 cups of the raw sugar, the baking powder, soda, and sea
salt in a large bowl.
4. Beat the egg whites in a medium size bowl with an electric mixer until thick
and foamy. Gradually beat in the remaining 1/4 cup of raw sugar and continue
beating until stiff peaks form when the beaters are lifted.
5. Pour the cocoa mixture over the whole-wheat flour. Stir just until blended.
6. With a rubber spatula, gently stir about a quarter of the egg whites into the
whole-wheat flour mixture. Fold in the remaining egg whites until no white
streaks remain. Pour into the prepared pan or pans.
7. Bake for 25 to 30 minutes, or until a toothpick inserted near the center comes
out clean. Cool completely. Garnish with your favorite fresh fruit.
131
VANILLA FROSTING
2 egg whites, at room temperature
1/2-teaspoon cream of tartar
1/4-cup honey
2 teaspoons vanilla extract
1-cup instant nonfat dry milk powder
In a bowl, beat the egg whites until foamy. Add the cream of tartar and continue
beating, adding the honey and vanilla.
Gradually add the nonfat dry milk powder, beating constantly, until the frosting is
a good spreading consistency.
132
3. Brownie
How to make
-
4 tablespoons melted butter
2 eggs
1 cup sugar
1 teaspoon vanilla
1/2 cup flour
1/3 cup Hersheys Cocoa
1/4 teaspoon baking powder
1/4 teaspoon salt
Heat oven to 350 degrees F.
Grease a 9-inch square pan.
In medium bowl, stir butter, sugar, and vanilla together.
Add eggs, and with a wooden spoon beat well.
Stir together flour, cocoa, baking powder, and salt.
Add to egg mixture, beat until well blended.
At this point, if you want, you can add nuts and chocolate chips to the batter
Spread batter into greased pan and bake for 20-25 minutes until brownies begin to
"pull away" from the pan.
Cool completely in pan.
While cooling, make frosting. To make frosting ... in a small mixer bowl beat 3
tablespoons softened butter, 3 tablespoons cocoa, 1 tablespoon light corn syrup or
honey, 1/2 teaspoon vanilla until blended. Add 1 cup powdered sugar and 1 cup
milk; beat until smooth and of spreading consistency. Add additional milk, 1/2
teaspoon at a time, if needed.
Spread frosting over cool brownies and cut brownies into squares.
133
4. Cappuccino
How to make
-
Make a 1 oz. espresso, leaving enough water

in the espresso machine to steam some milk.
Put espresso in a 5-oz. or larger cup so that you

have room for the milk.
Set espresso machine to steam.
Fill a stainless-steel carafe with 3 oz. cold milk

and insert the steam nozzle.
Place nozzle halfway down in milk and leave it

in milk for 45 to 60 seconds, or until the milk
is hot and there's enough foam for your
preference.
Add 1 1/2 oz. steamed milk to the cup of espresso.
Spoon some foamed milk onto the top.
5. Latte
How to make
-
Make a shot of espresso equaling between 1 and

1 1/2 oz.
Steam 10 oz. milk.
Point your steam wand towards the bottom of

your stainless steel pitcher to steam your milk.
To create froth, raise the tip just below the
surface of the pitcher.
Pour hot milk in a 12-oz. glass until 3/4 full.
Pour the espresso shot into the steamed milk.
Dust with ground chocolate, cinnamon or nutmeg.
134
6. Frappe
How to make
- Prepare 2/3 c. strong coffee.
- While the coffee is still warm, add 1 tsp. sugar
and stir until sugar is dissolved.
- Add 1/3 c. milk and stir.
- Place 1/2 c. ice in blender and add sweetened
coffee.
- Turn the blender on and off quickly a few times to
break up the ice.
- Add 2 tbsp. vanilla ice cream. Turn blender on to
Medium and blend.
- After the coffee and ice have blended, add another 1/2 c. ice.
- Blend until smooth. If you want a thicker frappe, add a little more ice.
- Pour into large glass and serve immediately.
7. Mocha
How to make
- Place chocolate syrup in bottom of a tall, thick glass
or large mug.
- Prepare 1 shot (1 to 1 1/2 oz.) of espresso.
- Steam the milk.
- Add 3/4 of the milk to the glass or mug and stir gently.
- Add the espresso and stir again.
- Add the rest of the steamed milk.
- Lace a dollop of whipped cream on top of mocha and
sprinkle with chocolate shavings or cinnamon for
decoration.
135
8. Americano
How to make
- Pour one shot, or 1 1/2 oz. espresso, into a 6-oz. cup.
- Add boiling water to the espresso until the cup is full.
9. Espresso
How to make
-
Pour cold, clear water into your machine's

water chamber and make sure the boiler cap is
secured. One shot of espresso is about 1
ounce. For a double shot, use two ounces.
Some machines let you make as many as four
shots at once.
Place the coffee basket in the filter holder and

lightly pack in the ground coffee. Your filter
should have a measure for how much espresso
you are making.
Brush off any grounds on the sides and top of the filter and place the filter holder
in the machine.
Place the provided glass carafe (if your machine comes with one) under the spout
and turn on the machine. The machine will heat the water to the proper
temperature and force the water through the coffee grounds. Use a cup if your
machine doesn't come with a carafe.
When the coffee starts to flow into the cup, it should have brown foam, or
"crema," on its top. When the foam becomes almost white in color, the goodtasting liquid is no longer flowing. Remove the cup immediately.
136
10. Coffee machine

-
Price 39,000 baht

How to use
Put coffee seed in coffee machine
Fill your carafe with water, equal to as many

cups of coffee as you would like.
Pour the water from the carafe into the

reservoir of the coffee maker, and place the
carafe back into position.
Pour the water from the carafe into the

reservoir of the coffee maker, and place the carafe back into position.
Place a coffee filter into the filter basket. The amount of coffee you'll need to add
depends on how strong or weak you like it.
Press the "On" button on your coffee maker, and wait for your java to brew.
11. Conner of books

- Left hand side of coffee shop
137
Spa Shop
1.) Magnifying Lamp
Price: 8,900 Baht
How to use
-
Check the skin, skin inflammation,

acne, facial acne, freckles, dry
skin, oily skin, mix, etc.
2.) Towel
Price: 165 Baht
Detail
-
White color
use 10 units
Size 27*54 inch
3.) Massage Bed

Price: 8,500 Baht
Detail
-
use 3 beds
Massage bed is standard version and

have cabinet for reduce area storage
in treatment
room
Size 80*200*75 cm. include cushion.
Bed made from fir, for cabinet has

two doors opening and closing door.
Massage cushion, thick 5 inches.
138
5.) Slipper
Price: 60 Baht
Detail
-
use 10 units is white colors,

dark browns, and light browns
Made from Imitation leather
6.) Face Lifting Machine

Price: 8,500 Baht
Detail
-
By using Face Lifting Machine, acne

remover, pigmentation improving etc, on
postions of face, body and limbs.
1. Mini model for easy carry and

transportations
2. 2 bi-polar headpieces for different
treatment postions requirement
3. Output exactly adjustable based on
different situations
Technique Parameter
(RF frequency): 3MHz
(Big Handpiece output voltage):3d 160V
(Little Handpiece output voltage): 3d 110V
Power Consumption:
5W (standby)/Max.50W (operation)
CF Approval Technical information:
Packing size: 26*21*19 cm
Power: 50W
Voltage: 110V/220V
Package included:
1*main device
3*handle
1*English user manual
139
7. A Foot Spa
Price: 1,500 Baht
Detail:
- Weight: 3 kg
- Size: 38*33*18 cm
- Brand name: TKANG
How to use
A foot spa make you feel relax and fatigue. For
foot health, it has hot water and vortex system and Foot
massage system.
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A

2. Miss. Pornchanok Padungpong

Information Technology Manager

4. Miss. Jedsadaporn Putthawong

Operation Service Manager

Human Resource Manager

CHAPTER 1 INTRODUCTION ............................................................................................ 2

CHAPTER 5 OPERATIONS ............................................................................................... 55

TABLE 1 1 TIME FRAME WORK .................................................................................................... 4

TABLE 7 6 STATEMENT OF CASH FLOW YEAR 1 ........................................................................ 87

GIVE YOU MORE THAN FOOTBALL

1.2 Benefits of Project

To know trends of artificial turf business

To know SWOT and competitors in our business

To know method of planning and structure in creating the business

To know the development the marketing of our artificial turf business

To teach to apply possibility in the future

To response process of thinking and analysis

GIVE YOU MORE THAN FOOTBALL

1.3 Activities and Time frame of study

Establishing group and selecting topic

GIVE YOU MORE THAN FOOTBALL

Establishing group and selecting topic

Friday 4th November 2011

Discussion the topic

Friday 11th November 2011

Choosing the topic and consult teacher

Friday 18th November 2011

Presentation about our project

Friday 25th November 2011

Preparing chapter 1 introduction

Sunday 27th November 2011

Preparing chapter 2 industry profile

Tuesday 29th November 2011

Preparing chapter 4 Investment

4-17 December 2010

Preparing chapter 5 Operations

27th December 2011 - 7th January 2012

Preparing chapter 6 Organization and Administration

1-14 January 2012

Preparing chapter 7 Financial analysis

9-21 January 2012

Preparing chapter 8 Risk analysis

21-28 January 2012

Preparing chapter 9 Conclusion

25th January 2012- 4th February 2012

Table 1 2 Date of operation methods

GIVE YOU MORE THAN FOOTBALL

Chapter 2 Industry profile

Chapter 2 Industry profile

GIVE YOU MORE THAN FOOTBALL

2.2 Situation of Industry

GIVE YOU MORE THAN FOOTBALL

Chiang Rai Galaxy

Chiang Rai Arena

Mae Fah Luang University

Chiang Rai Provincial Stadium

Chiang Rai Hill

GIVE YOU MORE THAN FOOTBALL

2.3 Product and Service

The artificial turf standard size

Figure 2 1 Football field eleven people

Two artificial turf seven people size