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Welcome To Kids Talented

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Project Feasibility Study and Evaluation
Section: 02 Seat No. 28

Welcome To Kids Talented Company
5131205019

Nuttera Rodkumdee

TR piclet_fai@hotmail.com

5131205088

Kamolchanok Doungrod

TR b_bee19@hotmail.com

5131205100

Jirapa Kantakhum

TR meepoohpink@hotmail.com

5131205102

Jutamas Leumsai

TR Ple_cheayong@hotmail.com

5131205120

Nuttawut Amornlertwit

TRstreet_solution@hotmail.com

5131205123

Daruna Prommuang

TR little_angiee@hotmail.com

5131205185

Sariya Ruttanaphum

TR Music_letb@hotmail.com

5231205169

AttapolKhumprakhun

TR mac_zermagnum@hotmail.com

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Preface
About our project was prepared for Investor who interest to invest in school to find
talented to kids or student. In our project, we analyze the project feasibility and evaluations
that how project become successful, get more profit and benefit to investor. It includes with
background, industry profile analysis, marketing feasibility analysis, investment analysis,
operation analysis, organization analysis, financial analysis, risk management analysis, and
summary of the project‟s feasibility to see all of image of Kids Talented Company.
So, we hope this project will make investor contrite to invest with our company and
get profit with us together.

Sincere,
Nuttera Rodkumdee
Kamolchanok Doungrod
Jirapa Kantakhum
Jutamas Leumsai
Nuttawut Amornlertwit
Daruna Prommuang
Sariya Ruttanaphum
AttapolKhumprakhun

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Executive Summary
Nowadays, special talented school is growth continuously and also special talented
necessary things for people who emphasize on find you‟re talented and interest in program
that we prefer. In other hand, numbers of people who consume special talented school are
increasing every year. So, this is the reason why we selected to do kids talented school. Our
company was registered to be the company limited under the name of Kids Talented
Company. The company was established by eight partnerships.
Kids Talented Company is located on 133 Sukhumvit 26 Road, Bangkok, Thailand
10110. We emphasize on the location which is easy to access and quite well know location of
our target market. Kids Talented Company offers the school of talented kids to find there
talented. We will launch promotion in some period of time to promote and advertise our shop
to increase sales. So, we still create new program to be the competitive advantage to compete
with another competitor. About target group, we emphasize on students around 6 to 12 year
old who are our main target market because these group is the most volume who we want to
serve the most. There are 2 main competitors of Kids Talented Company; KPN and
YAMAHA. Those we must compete with them because they have seemed as our product but
they provide a specific type of skills of customers. So, we also have to compete with our
indirect competitors both specific type and not specific type. Although we have any risk in
criteria but Kids Talented business remain showing a good result and high benefit with the
investor and owner especially in term of profit strongly.
Moreover, company invests special talented school by who interest in business for
800,000 baht in 5 years. In financial part, our sale increase every year. It is good news for
other people who might interest to invest in our business and we will be partnership. Finally,
we can make sure that our market share will be increasing every year.

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Table of content
Preface
Executive Summary
Table of content
Content of Figure
Content of Table
Chapter 1 Introduction

1

1.1 Background and Significance of the Project

2

1.2 Project objectives

3

1.3 Benefits of Project

3

1.4 Activities and Time frame of study

4

Chapter 2 Industry Profile

5

2.1 Nature of industry

6

2.2 Situation of Industry

10

2.3 Product and Service

11

2.4 Vision of Kids Talented Company

20

2.5 Mission

20

2.6 Business Strategy

20

2.6.1 Corporate Strategy

20

2.6.2 Business Level

21

2.6.3 Functional Level Strategy

22

Chapter 3 Market Feasibility Study

23

3.1 Market Analysis

24

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3.1.1 General Environment Analysis

24

3.1.2 Competition nalysis (3Cs Analysis)

27

3.2 STP analysis

40

3.2.1 Segment Marketing

40

3.2.2 Target Marketing

41

3.3. Marketing Mix Strategy

43

3.4 Sales Forecast/Profit Estimation

45

3.5 Marketing Expenses (Sale Incentive)

51

3.6 Conclusion

58

Chapter 4 Investment

59

4.1 Cost of investment

60

4.2 Investment cost

61

4.3 Depreciation Cost

65

4.4 Operating Cost

67

4.5 Administration Cost

69

Chapter 5 Operations

72

5.1 Operations Analysis

73

5.2 Production

74

5.2.1 Product Characteristics

74

5.3 Location

80

5.3.1 Facility Layout

81

5.3.2 Facilities Management

87

5.3.3 Equipment and tools

88

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Chapter 6 Organization / Administration

89

6.1 Management analysis

90

Chapter 7 Financial

95

7.1 Profit and loss statement

96

7.2 Statement of cash flow

101

7.3 Balance sheet

106

7.4 Pay Back Period

111

7.5 NPV and IRR

111

Chapter 8 Risk Management

112

8.1 Risk Management Analysis

113

8.1.1 Competitor risk

113

8.1.2 External risk

113

8.1.3 Internal risk

114

8.2 Financial Risk

116

8.2.1 Risk of sales decrease 5%, 10% and 15% for 5 years

116

8.2.2 Risk of cost increase 5%, 10% and 15% for 5 years

118

8.2.3 Risk of dividend increase 5%, 10% and 15% for 5 years

118

Chapter 9 Conclusion

121

Reference
Appendix

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Content of Figure
Figure 2.1 Art skills

18

Figure 2.2 Martial Art skills

18

Figure 2.3 Musical skills

19

Figure 2.4 Cooking skills

19

Figure 3.1 Bangkok Transit Systems (BTS)

25

Figure 3.2: the innovative materials that can motivate the customers

26

Figure 3.3: How to go to Yamaha Thailand Music School at Sukhumvit road.

27

Figure 3.4: the KPN singing contest in 2011, Thailand.

29

Figure 3.5: the program benefits to help their kids build the skill and confident

31

Figure 3.6: Muay Chaiya student

35

Figure 3.7: Kids Talented Company positioning

42

Figure 3.8: Summary net income for five years.

50

Figure 3.9: Register gift voucher

56

Figure 3.10: Company brochure

56

Figure 3.11: Example of magazine advertisement

57

Figure 3.12: Example of special guest

57

Figure 5.1: Painting and Drawing

74

Figure 5.2: Molding

75

Figure 5.3: Jugglery

75

Figure 5.4: Chiya Boxing

76

Figure 5.5: Aikido

76

Figure 5.6: Kung Fu

77

Figure 5.7: Violin

77

Figure 5.8: Ukulele

78

Figure 5.9: Drum

78

Figure 5.10: Cooking

79

Figure 5.11: Location

80

Figure 5.12: First Floor Format

81

Figure 5.13: Second Floor Format

83

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Figure 5.14: Third Floor Format

84

Figure 5.15: Fourth Floor Format

85

Figure 7.1 Pay Back Period

111

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Content of Table
Table 1.1 Time frame work

4

Table 2.1 Basic course program

12

Table 2.2 Subject courses program

13

Table 3.1: educational populations in every year

37

Table 3.2: Sales forecasting in first year

45

Table 3.3: Sales forecasting in year 2

46

Table 3.4: Sales forecasting in year 3

47

Table 3.5: Sales forecasting in year 4

48

Table 3.6: Sales forecasting in year 5

49

Table 3.7: Marketing expense of 2012

51

Table 3.8: Marketing expense of 2013

52

Table 3.9: Marketing expense of 2014

53

Table 3.10: Marketing expense of 2015

54

Table 3.11: Marketing expense of 2016

55

Table 4.1: cost of investment

60

Table 4.2: Investment cost

64

Table 4.3: Depreciation Cost

66

Table 4.4: Operating Cost

68

Table 4.5: Cost of labor (per month)

68

Table 4.6: Overhead Cost (per month)

68

Table 4.7: Administration Cost for Year 1

69

Table 4.8: Administration Cost for Year 2

69

Table 4.9: Administration Cost for Year 3

70

Table 4.10: Administration Cost for Year 4

70

Table 4.11: Administration Cost for Year 5

71

Table 5.1: Stage of Operating Plan

73

Table 7.1: Profit and loss statement for Year 1

96

Table 7.2: Profit and loss statement for Year 2

97

Table 7.3: Profit and loss statement for Year 3

98

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Table 7.4: Profit and loss statement for Year 4

99

Table 7.5: Profit and loss statement for Year 5

100

Table 7.6 Statement of Cash Flow for Year 1

101

Table 7.7 Statement of Cash Flow for Year 2

102

Table 7.8 Statement of Cash Flow for Year 3

103

Table 7.9 Statement of Cash Flow for Year 4

104

Table 7.10 Statement of Cash Flow for Year 5

105

Table 7.11 Balance Sheet of Year 1

106

Table 7.12 Balance Sheet of Year 2

107

Table 7.13 Balance Sheet of Year 3

108

Table 7.14 Balance Sheet of Year 4

109

Table 7.15 Balance Sheet of Year 5

110

Table 7.16: NPV and IRR

111

Table 8.1: Summary of risk of sales decrease 5% for 5 years

116

Table 8.2: Summary of risk of sales decrease 10% for 5 years

117

Table 8.3: Summary of risk of sales decrease 15% for 5 years

117

Table 8.4: Summary of risk of cost increase 5% for 5 years

118

Table 8.5: Summary of risk of cost increase 10% for 5 years

118

Table 8.6: Summary of risk of cost increase 15% for 5 years

119

Table 8.7: Summary of risk of dividend increase 5% for 5 years

119

Table 8.8: Summary of risk of dividend increase 10% for 5 years

120

Table 8.9: Summary of risk of dividend increase 15% for 5 years

120

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Chapter 1 Introduction

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Chapter 1 Introduction
1.1

Background and Significance of the Project
According to 1(Statistic 2551 Bangkok, 2551) Bangkok has the primary student over

246,104 people in only one province that meaning this is the appropriate place to stared the
business with the large target group as the primary student especially with in Sukhumvit26
near Prompong BTS is not far away from Bangkok International Preparatory and Secondary
School2, The Primary School caters for students from 3 to 11 years of age now approaching
650 students and more over 10 primary school3 in Klong-Toey area. So, this is the
opportunity to investment in Kids Talented business that available both of area and
transportation which connecting people surrounding Bangkok.
So, we prefer the Kids talented, tutor school for pupil who is the younger than finding
their talent by themselves, we prefer to providing the complex course in art science including
Martial art, Music, Painting, Drawing, Jugglery and cooking to be the manual choice. The
children going to study and have the opportunity to trying performing in every department for
first course and we strong believe that lead the pupil to considerate what they want to be in
the future and what is the conceal talent in their life. This course is support the confident of
children although they don‟t want to be the artist but this skill will support their occupation in
the future certainly.

Reference:
1. (2551). Statistic 2551 Bangkok:
http://office.bangkok.go.th/pipd/07Stat(Th)/Stat(th)51/00_index/index_2551.pdf
2. Bangkok International Preparatory and Secondary School:
http://www.bkkprep.ac.th/index2.php?menu=4&sub=5&sub_id=
3. Name list of the primary school in Klong-Toey area: http://www.thaidaddy.com/Thai-KidAnuban-Center-10110.html

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1.2 Project objectives

To study about tutor school business.

To study possibility of tutor school business in the future.

To study and analyze the marketing and financial risk feasibility in tutor school
business.

To analyze competitors of our business.

1.3 Benefits of Project

To know the benefit tutor school business.

To know the trends of tutor school business.

To know the Marketing analysis process and competitors of our business.

To know the process, plan and structure when doing business in real situation.

To know the methods for making high in sale tutor school.

Able to apply the plan for getting high profit/return on investment.

Able to plan and manage the business to success.

The plan is most feasible and high success in real business that able to guide in the
future.

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1.4 Activities and Time frame of study

November
Activities

Week
1

Week
2

Week
3

December
Week
4

Week
1

Week
2

Week
3

January
Week
4

Study and prepare for topic submission
Study about market of our business
Vision and mission
Planning strategic
Distribution duties for each department
Analyzing competitor
Desire school and study cost of equipment
Set the price and advertise
Set standard quality of service
Summary all of them
Analyzing about finance
Analyzing market for developing
Planning to improve the strategies
Study the risk of business and finance
Conclusion of project feasibility.

Table 1.1 Time frame work

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Week
1

Week
2

Week
3

February
Week
4

Week
1

Week
2

Week
3

Week
4

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Chapter 2 Industry Profile

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Chapter 2 Industry Profile
2.1 Nature of industry
1

According to Towards a Learning Society in Thailand , Thailand Education (The
Thai education system) there are over 37,000 Educational Institutions and nearly 20 million
students in the Thai education system. The Thai Education system consists of 12 year free
basic, beginning the basic education from 6 ages. The Basic education in Thailand is divided
into 6 years of primary schooling, followed by 3 years of lower secondary and 3 years of
upper secondary schooling. In 2003, compulsory education was extended to 9 years, with all
students expected to complete Mattayom 6. The eight core subjects form the National
Curriculum including Thai language, mathematics, science, social studies, religion and
culture, health and physical education, arts, careers and technology, and foreign languages.
Flexibility is built into the curriculum in order to integrate local wisdom and culture, so that it
is consistent with set learning standards in each of the core subject groups. The promotion of
thinking skills, self-learning strategies and moral development is at the heart of teaching
and learning in the Thai National Curriculum. Early Year Education, over 74% of children,
aged 3 to 5 receive early childhood education.
2

According to The Power of the First Five years of Early Childhood Education , On
the eve of the new century, education is an utmost important process in human cultivation to
bring up and open the human mind in order to adjust to the ever changing world. The
research has found that nothing is as wonderful as an infant's brain and each child's brain has
its own potential. There are a billion cells in a new born baby's brain at birth. Early childhood
education between 0-5 years of age is a most vital stage as it is fundamental to all ages of
learning. The firmer of foundation, the higher a building may be built. If children's brains,
during these years, are neglected, the chance for further development is slim. It is much more
difficult to learn during the adult age, unless stimulated brain cell interaction has occurred
1

Towards a Learning Society in Thailand;
http://www.bic.moe.go.th/fileadmin/BIC_Document/book/intro-ed08.pdf
2

The Power of the First Five years of Early Childhood Education;
http://www.edthai.com/reform/mar22c.htm

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during the earlier childhood age. Education researchers believe that learning through playing
and feeling is active learning and is a significant factor in bringing out the potential of each
child. The teacher's role has changed from teaching children directly, to that of arranging
children within an atmosphere that stimulates them to learn, to encourage and evoke learning,
while presenting opportunities to express and interconnect ideas and to observe children the
way they are naturally.
1

According to National Institute for Child and Family Development , Mahidol
University; the results confirm that the human brain grows and develops most rapidly during
the early before age 6 years, the children can learn faster more than any time of life. So the
family need to support about a good learning experienced for the base learning in long term.
Laying the foundation for the children in the beginning especially the first 3 years are
important, parents can be a good model for discipline and responsibility. Each child has a
mood and feel different and increase with age, they will have to learn to think of speech and
expression that is different from the original. Parents must always be followed to understand
them and makes adjustments to ensure proper care.
The children‟s skill schools help to development initiation and personality of the
children. Difference subject will teach for difference proposes.

Art skill help for creativity, create the imagination, and development though of
the child.

Music skill help the child for assertive, exercise their mind about memory,
listening and improve self confidence.

Cooking skill provides to working as a group that the child have participation
and learn about Co-existence in society

Martial art skill help the child for improve their muscle, train for good healthy
and good personality.

1

National Institute for Child and Family Development;

http://www.factsforlifethai.cf.mahidol.ac.th/learning/index.php

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1

According to Guide to Early Childhood Education Program (2003) , the conception
of learning for Early Childhood 3-5 years, human have to learn from their experience that
affect to behavioral changes, child must be made the interaction between other people and
environment around them by themselves. So the environment is important for children
learning because learning is fundamental to the development of higher level, and we learned
from naturally occurring prior to coming to school.

Development of innovative idea in school age (6-12 years) which school age has
preparation physical, emotion, social and intelligence. The Child should get good
environment support development of the child in every aspect. The child will be adept to the
new experience or new environment smoothly. They can think and solution problem by
themselves. Because of this age must to go to school, they want more learned that begin to
learn things around them and then find experience for them. For children, which just entre to
school they will can good learn. School have been put environment or activity for the
children have movement of body and participation in activities always. That is enhance the
intelligence of children is very much. Children this age will begin to learn the world present,
like excitement, satisfied new things, want to know anything from outside home that are learn
from teacher, friend. The children are eager to learn and try to do things that he can do it
successful and want get the acceptation from other. So the parents should be help them feel
have good, have ability by encouraging children to do things that they can do it best. Find
good point of them and compliment it because they will feel must to more diligence.
Learning skills of children is a characterization of the muscle is coordinate of hand and eye.
Social skills in group friend and language skills are very important also. From researched of
department of mental health stated the child age 6-8 years have creative imagination to more
truth, start describe that they think to word, love in learning and want experience which
challenge and fun. The child age 8-10 years can create something by unique abilities, can
compose questions, want to know more and imitate idol of them. The child age 10-12 years
like to researching, experimenting, have concentration or interest longer. Girl like to learn
1

Guide to Early Childhood Education Program (2003);
http://school.obec.go.th/sup_br3/cr_03.HTM

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from books and plays role play. Boy like to learn from experience (such as games), this age
have growth in the arts and music.
From this research found this age have important for child in learning skills and
development intelligence. That is brain can develop rapidly and fully.

References:
สมพร อินทร์แก้ว และ อมรากุล อินโอชานนท์. (n.d.). พัฒนาความคิดสร้างสรรค์ให้วัยซน. Retrieved February 15, 2012,
from http://www.iqeqdekthai.com/know/learn/learn20.htm
เบญจรัตน์ นุชนาฏ์ and et al.(2012). พัฒนาการของเด็กวัยเรียน 6-12 ปี. Retrieved February 15, 2012, from
http://www.gotoknow.org/blog/bigbenjnicfd/305008

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2.2 Situation of Industry
Nowadays, Thailand has many children‟s skill schools that provide various skills for
children learning. Each school has the same purpose are development skill of the children to
guideline what the child can do best in the future and make the appropriate environment that
better for children learning. The example of famous children‟s skill schools are KPN Music
Academy, Yamaha Thailand Music School (SiamKonlaKarn Music School) and the little
gym company. The parents trust to send their child to learning with a professional in each
branch and certain that the child has to development their skill with appropriate environment.
The motivation that parent sent their child to learn with profession before have basic
education course of government are they want to practice their child to be a good person in
society, can compatible with other people and practice to be a leadership. The children have
to learn well between 0-5 years of age because this is a most vital stage as it is fundamental to
all ages of learning. So, the children‟s skill schools is the best way that children can learn
with professional in appropriate place and let they tike to learn since early. Thailand has
many contests to show the talent of children that urge family support their child to get what
the talent they have? So how the children know their talent? The Trainer is TV reality show
that the kid‟s has to play their talent to create the opportunity for build their dream. The kid‟s
has to audition first and if they pass the test they will have to learn with the difference success
trainers. All of trainer has many experience and famous about their job such as singer, actor,
and model. So the school of talented kids is the way to practice the kid‟s talent to make their
opportunity for the future. In Thailand has many school of talented kids but we try to do the
difference. Our school provide many skill for the kid‟s choose their own talented with the
freedom. The kid‟s has to learn about their interest and choose their own talent.

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2.3 Product and Service

Product
Kids Talented Company offer the school of talented kids to find there talented by our
program that including four basic skill for children, First, art skill such as Drawing, Molding
and Jugglery, Second, martial art skill such as Muay chaiya, Aikido and Kung Fu, Third,
musical skill such as Violin, Ukulele and Drum, Fourth, cooking skill such as Cookie,
Cupcakes, Jelly custard (can be coconut, pumpkin, etc) and stuffed chicken curry puff pie
(can be bean, taro, etc). Therefore we also have basic course and major course, basic course is
student try to find talented before choose their like or course beginning to learn of their
program. Major course is specific of their skill by have basic already. In addition we have
teachers who specialize in different skills and all of program that we offer will open the
opportunity to the children who love to choose their own talented with the freedom.

Service
Nowadays service is the contribution to attract the customers. Kids Talented
Company provides various programs that are specially designed to suite the different age
group and different their like. Each program has its own focus and interesting activities which
will enhance your child's physical, mental and social skills that customer can choose by
themselves, it depends on the price that we agreed. Kids Talented Company opened in
everyday and we have course on Saturday and Sunday start at 8am to 5pm. We also have
room for rent to prepare to play violin, drum, ukulele and dance and etc, on Monday to Friday
start at 5pm to 9pm.

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At Kids Talented Company we focus on four skills and have course to teach in each skills
divide as follows:

Subject / Group

1

Drawing

Begin

Molding
Jugglery

2

3

4

5

6

7

8

9

10

Mark
Each of
group

Begin

learn

Begin

Chaiya boxing

from the

Begin

Aikido
Kung Fu

begin and

Begin

follow the

Begin

Violin
Ukulele

subject

Begin

schedule

Begin

(10

Begin

Drum

Begin

Cooking

Table 2.1 Basic course program

Basic course is the course that student trying to find their talent, the package provide 10
subjects to student learn before choose their interest.
*2hr. per subject, 5 week per course
Saturday 60 students (13.00-17.00), Sunday 60 students (13.00-17.00)

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subjects)

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Subject

Hour

Price

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Student
Saturday Sunday

Drawing

10 (2hr. per week)

2,000

32

32

Molding

10 (2hr. per week)

2,000

32

32

Jugglery

10 (2hr. per week)

2,000

32

32

Chaiya boxing

10 (2hr. per week)

3,000

24

24

Aikido

10 (2hr. per week)

3,300

24

24

Kung Fu

10 (2hr. per week)

3,300

24

24

Violin

10 (2hr. per week)

2,500

24

24

Ukulele

10 (2hr. per week)

2,000

36

36

Drum

10 (2hr. per week)

3,000

6

6

Cooking

10 (2hr. per week)

3,000

20

20

Table 2.2 Subject courses program

*Saturday (8.00-12.00), Sunday (8.00-12.00)

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Teacher Profile
Drawing Teacher
Name: Kru Kokiet Wachiralerpan
Graduate: Pohchang Collage

Molding Teacher
Name: Kru Kanokwan Pongkunmoon (Kru Whean)
Work in the past:
-Babysitter in nursery of Kluaynamthai Hospital in 2010.

Jugglery Teacher
Name: Kru Wutthiwet Hiranmas
Work in the past:
-The president jugglery club of Sarawitthaya School in 2007.

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Chaiya boxing Teacher
Name: Kru Napapoh Pramon (Kru Preang)
Work in the present:
-The own training centre Muay Thai Chaiya call
“Barn Kru Preang”.

Aikido Teacher
Name: Kru Kanokwan Srichiya (Kru Tun)
Work in the present:
-The own training centre martial call “Autthayut Club”.

Kung Fu Teacher
Name: Laoshi Zhu Qiguo
Work in the present:
-The own “Thai-Chinese Shaolin Kung Fu School”.

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Violin Teacher
Name: Kru Picha Promyong (Kru Khen)
Work in the past:
-was concert master and trainer of Chiangrai Youth Orchestra
-A scholarship to train violin at Belgium and joint practice
with the professional band of Holland.
-Was show in concert charity of Embassy of Belgium.
-Was show in concert with famous musicians such as Richard
Harvy and Composer, and famous conductor‟s Bill Cornor
Ukulele Teacher
Name: Kru Naluepat Pingmuang (Kru To)
Work in the past:
2007-2008 work in RS Public Company Limited

Drum Teacher
Name: Kru Nuttawut Amornlertwit (Kru Jame)
Work in the past:
-2003 get award the second of Music Sunshine Contest.
-Get award the third of Cool Club Music, and get awards is
the best show live.
-The best drummer of Music Boom Contest, get vote from
drummer 32 band who contender.

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Cooking Teacher
Name: Kru Sariya Ruttanaphum (Kru Music)
Work in the past:
- The president domestic science club (bakery and beverage type) of
Sarawitthaya School in 2005.
- 2005 the winner competitive activity “Som Tom Herb High-Tech”
exhibition 50 years of Samsen Witthayalai School.
- 2006 The winner competitive food activity “Patthai Vegetables,
Herbs” for high school at Samsen Witthayalai School.

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Program

Figure 2.1 Art skills

Figure 2.2 Martial Art skills

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Figure 2.3 Musical skills

Figure 2.4 Cooking skills

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2.4 Vision of Kids Talented Company
Within 5 years, the Kids Talented Company hopes to be a famous company that
customer trust and receive many customer loyalties. Customers accept about quality and
service that will be improved and prepared the children to find their need in the future. We
created skills for attract our customers to meet the best of service. The key thing, we wish the
customers have funny and to be happy when to learning of Kids Talented Company.

2.5 Mission
We are producer of skills to provide professional services with talented quality in
reasonable price and taking into account the knowledge of consumers are important. And we
provide good service, good teacher and difference interest skills and consistent with the needs
of consumers.

2.6 Business Strategy
2.6.1 Corporate Strategy
1. Growth Strategies: Kids Talent Company using Concentration Growth Strategy.
Concentration Growth Strategy
Our company uses a Concentration Growth Strategy when we see opportunities to
market. Our company is dedicating to survey, marketing, and customers requirement that get
their child have more skills of talent. We will focus on growth in the vertical by which we
will be both the owner and operator to investment.
2. Stability Strategies
Kids Talent Company try to apply profit strategy into business because of if our
business reduce the costs of unnecessary such as wages or expense are miscellaneous. Our
business will profit increase but the strategy that we use this grant does not mean that our
quality will go down. We continue to develop maintain the standard of our product to serve to
customers.

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3. Retrenchment Strategies
Kids Talent Company will use turnaround strategy if our business has loss income.
We will decrease activity or operation in our company less than original or reorganization
and reemployed. May be, we will cut some facilities that not necessary.

2.6.2 Business Level
The aim of our company is try to improve positioning in competition market of art
and talent institutions. Kids Talent Company is developing strategy under objective,
corporate strategy and business strategy by aim to increase profit of course of learning.
1. Competitive advantages
Kids Talent Company has differences from other because we provide professional in
each skills to teach our students and service mind to make customer satisfy and delight. The
transportation has convenience because we placed into central town of Bangkok.
2. Cost leadership
Set the strategy that aim to make standard price of course. Because, we have to set the
price appropriate with schedule of teaching. And service also provide to students follow our
pattern.
3. Quick-response
Because of our business have many competitors. So we have challenge with
competitors in term of customer‟s number and sales. Then or company has quick response of
customer‟s awareness to learn our course. We try to update the new skill of any ability to get
better of students.
4. Focus
The main target market of company is growing child (6-12 ages). We try to focus in
several groups as direct interest about talent. And in the future we plan to expand our target
market in kids under original.

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2.6.3 Functional Level Strategy
We try to use resources of company to get highest efficiency by each department of
course; we will develop strategy of department under concept strategy of business strategy.
All of departments are part of customer value and competitive advantage by concern about
quality, efficiency and value of teach to customers.
1. Marketing
Our company use marketing by concern about customer satisfaction and use
appropriate cost and our strategy is quick respond in every situation. And we plan to develop
our products and service in every year.
2. Production
Operations of company set the course in quality and match with age of students. We
will provide and manage students get better.
3. Research and development
We will provide questionnaires to student and their parent for learn about teaching of
teacher in each skill. And we will study about development of student in their talent.
4. Accounting
Our company has finding information and news of current trend for easy to making
decision, reduce expense to compile information, and information also available.
5. Financial
We set strategy by concern with survival, growth and flexible about financial of our
business to make maximize profit and get return on investment rapidly
6. Human resources management
Our company chooses professional in each skill that will provide to students. And we
will employ for tutor who have match skill for learn with professional and teach instead
professional in usually days of office hours.

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Chapter 3 Market Feasibility Study

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Chapter 3 Market Feasibility Study
3.1 Market Analysis
3.1.1 General Environment Analysis
The Generate environmental analysis in our business planning commonly refers to the
conditions that related with internal and external factors in our company. Moreover, our
company consider about the effect of competitors such as sales, market, costs, and so on. The
Internal environment is following: culture and behavior of our employees, management
strategies/tactics, and others. The external environment contains the customers, suppliers,
competitors and other factors affecting the operation of a certain business which is
uncontrollable. These are often grouped into kinds of factors, such as the PEST analysis,
which stands for Social, Technology, Economic, and Political factors that might affect our
company. They might be worldwide trends, or specific local market trends.
 Political Factors
Politic has directly influence on investment side and business entrepreneurship because
the politic will indicate how is going on economic in our business and our country. So, the
government has a policy to reduce the loan rate and personal income tax rate to help small
and medium enterprise to be continuing. Thus we should change the crisis as an opportunity
by creating promotions for attractive the customers come to our company (Ministry of
Finance, 2010).
 Economic Factors
The economic in Bangkok is very growing rate and high investment in term of the
business investment such as hotel, restaurant, amusement, entertainment, manufacturing and
so on. Moreover, we chose Sukhumvit 26 in Bangkok for investing our business because we
expect to gain the more income from there. However, we have more competitors in among
famous companies and long time located. So we have to consider the economic factor for our
new business entrepreneur in Bangkok. The service sector has continued to do well in
Thailand. From the result of the case studied, Kids Talented Company will generate income
to local community and grow economic of province where is located the central of Thailand
(Thailand‟s Economic Growth, 2010-2011).

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 Social Factors
People in Bangkok have become more luxury society more than countryside and
materialism. Nevertheless, the whole family in Bangkok will be the medium class and upper
class. Moreover, people can go our company by getting on the Sky train or Bangkok Transit
System (BTS) at Ari Station. It is the one of convenience way to go there. Most of people in
Bangkok are usually go to any destination by Sky train more than taximeter and private car
because it has cheap price and fast. Then our company focuses on the people in Bangkok who
like an interest activity such as learning ukulele, learning art, and so on. This cause wants to
make customer feel like the first impression into our company surrounding because our
company has a modern style and already to provide fully the function.

Figure 3.1 Bangkok Transit Systems (BTS)

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Figure 3.2: the innovative materials that can motivate the customers

 Technology Factors

At the present time, technology is the vital factor for bringing innovative materials to
support in business industries such as 3D television, computer, wireless, 3G, and so on.
Moreover, it leads technology to be the educational tools in teaching; for example, the
students can learn through the video conference or web site (www. youtube.com).
Furthermore, we can lead the social network to advertise our company and they can also
measure how about our teaching.

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3.1.2 Competition Analysis (3Cs Analysis)
 Competitor Analysis
Direct competitor of Kids Talented Company has four competitors including with;

Figure 3.3: How to go to Yamaha Thailand Music School at Sukhumvit road.
1

1. Yamaha Thailand Music School

Product:

Drums, Flute, Guitar, Saxophone, Keyboard, Piano

Price:

All over 3500 Baht – 4600 Baht per course

Place:

Soi Sukhumvit 39, Bangkok

Promotion:

Free learning materials

Monthly sales:

100,000 – 500,000 baht

Customer capacity:

25 persons

Facility:

magazine, rest room, television, less-car Park

Advantage:

Many branches to cover in Thailand, famous brand.

Disadvantage: Expensive courses.
1

Yamaha Thailand Music School:
http://www.yamaha.in.th/yamahanew/school.network.main.php?zone=Bangkok

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This competitor is very strong because the school has been start for long time than us.
Furthermore, strength of Yamaha Thailand Music School has many branches that covered
part of Thailand. On the other hand, Kids Talented Company has the great price and quality
than them because we hire many best instructors who have a reputation and more experiences
in Thailand. However, they also has weakness about services because they have not enough
employees when many customers coming and haven‟t enough car park for customers. So, this
is the opportunity to Kids Talented Company because our employees are trained and enough
to serve services to customers.

1

2. KPN Music Academy
Product:

Ukulele, Voice, Piano, Drum, and Thai music.

Price:

Ukulele, Piano, and Drum are 4590 baht per course,
Voice is 9500 baht per course.

Place:

Soi Sukhumvit 55, Bangkok

Promotion:

no

Monthly sales:

150,000 – 520,000 baht

Customer capacity: 34 persons

1

Facility:

Toilet, car park, DVD player, Living room.

Advantage:

High quality, Popular among teenager, famous brand, and great event.

Disadvantage:

Expensive courses, only locate in towns.

KPN Music Academy: http://www.kpnmusic.com/

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Figure 3.4: the KPN singing contest in 2011, Thailand.
KPN Music Academy has reputation in Thailand; moreover, they have many branches
around 30 places in the part of Thailand. As a result, this is strength of KPN that is affected
on our company. In addition, KPN has the best activity by organizing the KPN singing
contest every year because they want to push the pupil for being the Artist in the future
career. Nevertheless, KPN provides the fewer car parks in Soi Sukhumvit so it is a big
problem for inconvenience to customers. KPN has more expensive pricing so some
customers don‟t want to learn there. Therefore, it is the great opportunity to gain the new
customers to our company because our company has a chip price more than other competitors
and facilities.

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1

3. The Little Gym Rama 3

Product:

Motor Skill Development made Fun, Flip/Hotshot

Price:

2200 baht / month, Membership fee 3200 baht included 5400 baht
(Remark: Useful life only 1 year)

Place:

Central Plaza Ratchada Rama 3, 7th floor, Bangkok

Promotion:

Free Trial Program

Monthly sales:

50,000 – 400,000 baht

Customer capacity:

20 Childs

Facility:

magazine, rest room, television, car park, department store

Advantage:

Good take care, trustable, and safety.

Disadvantage:

Less branches

1

The Little Gym Rama 3: http://www.thelittlegymrama3.com/

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Figure 3.5: the program benefits to help their kids build the skill and confident
The Little Gym Rama 3 Bangkok provides various programs that are specially
designed to suit the difference age group. Each program is very interest activities which will
enhance their child‟s physical, mental and social skill. On the other hand, they have a few
program and less choices for customers. Therefore, some programs are same our programs as
the Thai boxing, Aikidi (little girls) and Kung Fu. Kids Talented Company has already many
alternatives to choose and the tables are available enough to serve customers.

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 Competitor Analysis
Indirect competitor of Kids Talented Company has 3 competitors including with;
1. E-muzic institution

1

Product:

Classic Guitar and Electric Guitar

Price:

Classic Guitar and Electric Guitar are 2000 baht / month.
(Studying once a week, only an hour)

Place:

Soi Senanicom 1, in front of TMB bank, Bangkok

Promotion:

no

Monthly sales: 25000 – 40000 baht
Customer capacity:

12 - 15 persons

Facility:

Toilet, car park.

Advantage:

Good amenities and cheap cost.

Disadvantage:

Only branch and less advertising.

Although E-muzic is the small music constitution and normal style, but they use the low –
price more than competitors. This school is not attracting the customers as much as we can
make good than them.

1

E-muzic institution: http://www.e-muzic.net/

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2. Neo Kids (Nursery & Play Group)

1

Product:

Creative of Art, meditation, learning through media players.

Price:

Art & Craft 1400 baht / month, Nursery 6500 baht / month
Activity fees 500 baht per day

Place:

new Petchaburi Rd., All Seasons Place CRC Tower, Bangkok

Promotion:

no

Monthly sales:

50000 – 100000 baht

Customer capacity:

15 – 20 Childs

Facility:

Toilet, car park.

Advantage:

Good taking care, trustable, and safety.

Disadvantage:

fewer branches

Neo Kids has only two branches in Bangkok, Thailand. They focus on niche market
because they lack of the advertising their brand; on the other hand, Kids Talented
Company have many activities and innovative materials more than them. Therefore, Neo
Kids is indirectly competitor to share target market.

1

Neo Kids (Nursery & Play Group): http://www.neokids.co.th/main_01.html

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1

3. Baan Chang Thai Arts and Muay Chaiya
Product:

-Art for Kids, Drawing and Painting, Thai Painting, Thai Puppet Making, Muay Chaiya.
Price:

Art for kid 3000 baht / 12 Lessons only on Saturday & Sunday

Drawing & Painting 3000 baht / 12 Lessons only on Saturday & Sunday

Thai Painting 3000 baht / 12 Lessons only on Saturday & Sunday

Thai Puppet Making 5000 baht / 12 Lessons only on Saturday & Sunday

Muay Chaiya (Only Childs) 800 baht / 4 Lessons only on Friday,
Saturday and Sunday

Muay Chaiya (Special Lesson) 10000 baht / 12 Lessons. Arrange

Time:

when suitable for you.

Place:

Sukhumvit 63 Rd., Bangkok

Promotion:

no

Monthly sales:

55,000 – 150,000 baht

Customer capacity:

17 – 28 Childs

Facility:

Toilet, car park, television, magazine

Advantage:

Famous brand, safety, and good taking care.

Disadvantage:

Expensive cost and fewer branches.

1

Baan Chang Thai Arts and Muay Chaiya: http://baanchangthai.blogspot.com/

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Kids Talented Company has a stronger competitor which is Baan Chang Thai Arts
and Muay Chaiya. They have many customers in each day especially the little boys and girls
who actually want to learn Muay Thai. Nevertheless, our company has innovative materials
and safety for young boys and young girls more than them.

Figure 3.6: Muay Chaiya student

 Customer Analysis
Target group of Kids Talented Company focuses on the child from 6 – 12 years old in
Bangkok, Thailand. Our company is the most convenience center of entertainment for
children. Moreover, the parents can bring child by getting on the Skytrain or BTS. They can
trust our staff that is safety area for their child because the staffs will take a good care of their
child in every minute. In addition, we provide a good service such as Living room, good
manner of staff, Positive attitude, and so on.
At the present time, we considered on healthy of child as a good quality life more than
the price. Therefore, we attend to gain the trustworthiness of parents and use fully our service
as well.

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1

According to Chiang Kuun (2009) , the educational management in 2008-2009 was
increased in term of the educational populations in every year.
Level of education
2008

2009

2010

2,913,247

2,942,956

2,897,990

1,753,331

1,784,262

1,770,361

60.18

60.63

61.09

5,764,327

5,742,740

5,766,500

5,583,394

5,388,445

5,440,975

96.86

93.83

94.35

3,118,477

3,049,496

2,969,974

2,765,117

2,774,032

2,786,958

88.67

90.97

93.84

Before the elementary
education
Number of population
(3-5yr.)
Number of students
Ratio of students:
Population
Primary education

Number of population
(6-11yr.)
Number of students
Ratio of students:
population
Secondary education

Number of population
(12-14yr.)
Number of students

Ratio of students:
Population
1

Chiang Kuun, (15-11-2009). Educational statistics of primary students in Thailand. Retrieved from:

http://witayakornclub.wordpress.com/2009/11/15/2%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%88%E0%B8%B1%E0%B8%94%E0%B8%81%E0%B8%
B2%E0%B8%A3%E0%B8%A8%E0%B8%B6%E0%B8%81%E0%B8%A9%E0%B8%B2%E0%B8%87%E0%B8%9A%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%A1%E0%B8%B2/

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Primary education &
Secondary education
Number of population

8,882,804

8,792,236

8,736,474

8,348,511

8,162,477

8,227,933

93.99

92.84

94.18

3,169,113

3,176,570

3,161,962

1,934,968

1,966,878

2,029,040

61.06

61.92

64.17

1,164,924

1,204,068

1,247,289

770,044

762,810

781,751

14,965,164

14,911,762

14,796,426

12,036,810

11,913,617

12,027,334

80.43

79.89

81.29

(6-14yr.)
Number of students
Ratio of students:
population
High school education

Number of population
(15-17yr.)
Number of students
Ratio of students:
population
Number of general
education students
Number of vocational
education students
Summary of the basically
education degree
Number of population
(3-17yr.)
Number of students
Ratio of students:
population

Table 3.1: educational populations in every year

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 Competitive Analysis

In our area, there are many competitors in the market because they have the same target
group that is child. Most of our competitors have the weaknesses about the narrow area of
company and have not enough car parks for customers. So, when we know the status,
strengths, and weaknesses of our competitors. We can plan the strategies that concern about
products and services of high quality and healthy to make word of mouth by using the
customers to advertise our company. Then Kids Talents Company also has brand royalty. We
will try to set our plan and strategy able to change along with current situation and trend in
easily to provide products and services for support customers requirement so that makes our
company increase number of sale and profit.
From other sites of competitors business, they have advantage over our business in term
of customer loyalty and more branches that covered almost areas in Thailand. According to
1

KPN Music Academy (2012) , they try to expand the new branches to provincial such as
Hadd Yai in Phuket, Surin, and Ayudtaya. Moreover, they identify only the niche market in
Thailand. Therefore, they will not extravagant to invest others provincials like the other
brands.
2

We want to compare with another brand that is “Yamaha Music School ”. They have
more branches that are covered in term of the music institution field in Thailand. As a result,
they have both positive effect and negative effect in managing their business. For instance,
they can get more income from other branches in Thailand; on the other side, they must
spend more money in term of managing expenditures cost.

1
2

KPN Music Academy (2012): http://www.kpnmusic.com/academy/branches.html
Yamaha Music School: http://www.yamaha.in.th/yamahanew/school.network.main.php

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Market Distribution Channel
Kids Talented Company has used many ways to promote our company including
providing the special activities, billboards, magazines, newspapers and brochures. Firstly, we
hire the organizers to set up the theme and even whole event. In first year, we will provide the
grand opening by inviting the celeb to be the channel to promote our company. Next year, we
will continually hire the special guests for promoting our company in every summer.
Secondly, we use the BTS billboard company to promote our company in each month as long
as we can. As a result, the BTS area is the best alternative to motivate our target group and let
them know why our company has obviously promoted to customers. Thirdly, we hire the
Praew‟s magazine to advertise our company in each month because there are many people to
read the Praew‟s magazine every week so we expect to gain benefit from this channel.
Fourthly, we hire both Bangkok Post newspaper and Thairath newspaper to advertise our
company; furthermore, we expect to increase our income and benefits as well. The parents
read the newspaper in daily life; likewise, they will always follow the news as a matter of
course. Lastly, we distribute the brochures through the 10 schools around sukhumvits such as
Wattanasatit School, Anubansriwathana School, Pipatthana School, and so on.

References

www.wattanasatitschool.com/

http://anubansaithong.com/10090008/

http://www.thairath.co.th/corp/ads

www.praew.com/

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3.2 STP analysis
3.2.1 Segment Marketing
Kids Talented is the Art school that focuses on the complex of art science including
Martial art, Music, Painting, Drawing, Jugglery and cooking that provide to people who ever
have the experience to make a decision. So, Kids Talented was providing about segment by
use criterion as follow.
1. Demographic:
- Unlimited gender.
- Limited ages.
- Several of Career there are parents of pupil student.

2. Geography:
- Area around Bangkok province especially available to use BTS in transportation.
-School around the area of Klong-Toey area
3. Behavior:
- Readiness of money to purchasing.
- Focus on steady customers
- Don‟t have experience before take a basic course.
- Loyalty to our school.
- Intention to purchase and want to improve ability of their children.

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3.2.2 Target Marketing
Kids Talented Company focuses on the children‟s who have 6-12 years old. This
target is the period of learning the new thing especially educational experience. As a result, it
makes them to continually study toward the future. Children can learn the right way by
trainer who have more experiences and can understand the child‟s mood tore attitudes.
Moreover, Kids Talented Company is still located the center of Thailand, Bangkok. The
parent can take their child to our company easily. Therefore, we expect plentifully to gain
more children to learn the courses at our company.
Main Target Marketing: Students of elementary education
Secondary Target Marketing: People all of proper for gender and age who live in area
around our company
Future Target Marketing: Expand into other province such as Chiang Mai,
Khon Kaen, Nakhon Ratchasima, and Phuket.

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Positioning Marketing
High quality

Low price


Kids
Talented
Company

KPN
Yamaha
little gym
High price

Low quality

Figure 3.7: Kids Talented Company positioning

The positioning of Kids Talented Company is base on high quality and medium price
that make customer interesting. In our company have many subjects provide for student that
make Kids Talented Company is different from other kid‟s school. Kids Talented Company is
a center of learning about Drawing, Musical instrument, Martial art, Invention and etc. Our
company provided specialists on each subject to teach it make our company has high quality.

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3.3 Marketing Mix Strategy
Product
Our company has more great instructors who can teach a child to be a good quality in
the future. Our company divided the product into 4 type, including art; Drawing, Molding,
Jugglery, martial art; Chaiya boxing, Aikido, Kung Fu, musical; Violin, Ukulele, Drum, and
Cooking. Moreover, we provide the basic course for student try before choose to learning the
class that they interesting. Then we already provide the best service to customer as the first
impression.
Price
Our company set the suitable price for common customers. Each course has 10 hour
to learning and the especially basic course that we provide for student learns all of subject in
interesting price.
The price of subject per courses:
Basic course

4,500 baht per courses

Drawing

2,000 baht per courses

Molding

2,000 baht per courses

Jugglery

2,000 baht per courses

Chaiya boxing

3,000 baht per courses

Aikido

3,300 baht per courses

Kung Fu

3,300 baht per courses

Violin

2,500 baht per courses

Ukulele

2,000 baht per courses

Drum

3,000 baht per courses

Cooking

3,000 baht per courses

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Place
Kids Talented Company is school of talented kids focus people who interest and want
to learn about Drawing, Molding, Jugglery, Chaiya boxing, Aikido, Kung Fu, Violin,
Ukulele, Drum, and Cooking. So, the place of Kids Talented Company is Sukhumvit 26
nearby BTS Prompong Station. This is a good location for our business because it
comfortable for customer to come and easy to find our company because we try to show the
name of company easy to remember and easy to understand the vision of company.
Contact us
Address:

133 Sukhumvit 26 road Bangkok, Thailand 10110

Telephone Number: (+66)844543914
Fax:

02-9280906

Website:

http://www.kidstalented.com

E-mail:

kidstalented@hotmail.co.th

Face book:

http://www.facebook.com/pages/KIDS-Talented

Company/243896339025854?sk=wall#!/pages/KIDS-TalentedCompany/243896339025854?sk=wall
Promotion
- The company provides a free school bag for the new customer in first register.
-if customer continually registers the course, they will receive the free hour room rental.
(Out of study schedule)
-We have special guest for guideline how to successful in studying every summer.

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3.4 Sales Forecast/Profit Estimation
Sale on
product year 1
Basic course
Drawing
Molding
Jugglery
Chaiya boxing
Aikido
Kung Fu
Violin
Ukulele
Drum
Cooking
Total

January

February

March

April

-

-

202,500
48,000
48,000
48,000
54,000
59,400
59,400
45,000
54,000
13,500
45,000
676,800

202,500
48,000
48,000
48,000
54,000
59,400
59,400
45,000
54,000
13,500
45,000
676,800

May

June

202,500
48,000
48,000
48,000
54,000
59,400
59,400
45,000
54,000
13,500
45,000
676,800

202,500
48,000
48,000
48,000
54,000
59,400
59,400
45,000
54,000
13,500
45,000
676,800

July
202,500
48,000
48,000
48,000
54,000
59,400
59,400
45,000
54,000
13,500
45,000
676,800

August
202,500
48,000
48,000
48,000
54,000
59,400
59,400
45,000
54,000
13,500
45,000
676,800

Table 3.2: Sales forecasting in first year

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September
202,500
48,000
48,000
48,000
54,000
59,400
59,400
45,000
54,000
13,500
45,000
676,800

October
202,500
48,000
48,000
48,000
54,000
59,400
59,400
45,000
54,000
13,500
45,000
676,800

November

December

202,500
48,000
48,000
48,000
54,000
59,400
59,400
45,000
54,000
13,500
45,000
676,800

202,500
48,000
48,000
48,000
54,000
59,400
59,400
45,000
54,000
13,500
45,000
676,800

Total
2,025,000
480,000
480,000
480,000
540,000
594,000
594,000
450,000
540,000
135,000
450,000
6,768,000

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Sale on product
year 2

January

February

Basic course

303,750

270,000

Drawing

52,500

Molding

March

April

May

June

July

August

November

December

320,625

320,625

303,750

270,000

270,000

270,000

270,000

320,625

303,750

270,000

3,493,125

67,500

67,500

67,500

64,500

64,500

52,500

52,500

52,500

67,500

64,500

52,500

726,000

60,000

60,000

70,500

70,500

60,000

60,000

60,000

60,000

60,000

70,500

60,000

60,000

751,500

Jugglery

60,000

60,000

70,500

70,500

60,000

60,000

60,000

60,000

60,000

70,500

60,000

60,000

751,500

Chaiya boxing

83,250

67,500

83,250

83,250

83,250

83,250

67,500

67,500

67,500

83,250

83,250

83,250

936,000

Aikido

99,000

99,000

106,425

106,425

106,425

99,000

99,000

99,000

106,425

106,425

106,425

99,000

1,232,550

Kung Fu

103,950

103,950

103,950

103,950

103,950

103,950

103,950

103,950

103,950

103,950

103,950

103,950

1,247,400

Violin

65,625

65,625

65,625

65,625

65,625

65,625

65,625

65,625

65,625

65,625

65,625

65,625

787,500

Ukulele

81,000

81,000

81,000

81,000

81,000

81,000

81,000

81,000

81,000

81,000

81,000

81,000

972,000

Drum

18,000

18,000

18,000

18,000

18,000

18,000

18,000

18,000

18,000

18,000

18,000

18,000

216,000

Cooking

60,750

60,750

67,500

67,500

60,750

60,750

60,750

60,750

60,750

67,500

60,750

60,750

749,250

Total

987,825

953,325

1,054,875

1,054,875

1,007,250

966,075

938,325

938,325

945,750

1,054,875

1,007,250

954,075

11,862,825

Table 3.3: Sales forecasting in year 2

Welcome To Kids Talented

September

October

|

Total

Page

Sale on
product year
3
Basic course
Drawing
Molding
Jugglery
Chaiya boxing
Aikido
Kung Fu
Violin
Ukulele
Drum
Cooking
Total

January

February

March

April

May

June

July

371,250
90,000
90,000
87,000
101,250
111,375
111,375
75,000
102,000
20,250
78,750
1,238,250

August

371,250
90,000
90,000
87,000
101,250
111,375
111,375
75,000
102,000
22,500
85,500

388,125
93,000
93,000
90,000
101,250
111,375
111,375
84,375
105,000
24,750
85,500

388,125
93,000
93,000
90,000
101,250
111,375
111,375
84,375
105,000
24,750
85,500

388,125
90,000
90,000
87,000
101,250
111,375
111,375
84,375
102,000
20,250
85,500

371,250
90,000
90,000
87,000
101,250
111,375
111,375
84,375
102,000
20,250
78,750

371,250
90,000
90,000
87,000
101,250
111,375
111,375
75,000
102,000
20,250
78,750

388,125
90,000
90,000
87,000
101,250
111,375
111,375
75,000
102,000
20,250
78,750

371,250
90,000
90,000
87,000
101,250
111,375
111,375
75,000
102,000
20,250
78,750

388,125
93,000
93,000
90,000
101,250
111,375
111,375
84,375
105,000
22,500
78,750

1,247,250

1,287,750

1,287,750

1,271,250

1,247,625

1,238,250

1,255,125

1,238,250

1,278,750

Table 3.4: Sales forecasting in year 3

Welcome To Kids Talented

September

October

November December
388,125
90,000
90,000
87,000
101,250
111,375
111,375
84,375
102,000
20,250
78,750
1,264,500

371,250
90,000
90,000
87,000
101,250
111,375
111,375
75,000
102,000
20,250
78,750
1,238,250

|

Total
4,556,250
1,089,000
1,089,000
1,053,000
1,215,000
1,336,500
1,336,500
956,250
1,233,000
256,500
972,000
15,093,000

Page

Sale on
product
year 4
Basic
course
Drawing
Molding
Jugglery
Chaiya
boxing
Aikido
Kung Fu
Violin
Ukulele
Drum
Cooking
Total

January

February

405,000
96,000
96,000
96,000

405,000
96,000
96,000
96,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

1,353,600 1,353,600

March

April

May

June

July

405,000
96,000
96,000
96,000

405,000
96,000
96,000
96,000

405,000
96,000
96,000
96,000

405,000
96,000
96,000
96,000

405,000
96,000
96,000
96,000

405,000
96,000
96,000
96,000

405,000
96,000
96,000
96,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

1,353,600

1,353,600

1,353,600

1,353,600

1,353,600

August

1,353,600

Table 3.5: Sales forecasting in year 4

Welcome To Kids Talented

September

1,353,600

October

|

November

December

405,000
96,000
96,000
96,000

405,000
96,000
96,000
96,000

405,000
96,000
96,000
96,000

4,860,000
1,152,000
1,152,000
1,152,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

1,296,000
1,425,600
1,425,600
1,080,000
1,296,000
324,000
1,080,000

1,353,600

1,353,600

1,353,600

Total

16,243,200

Page

Sale on
product
year 5
Basic course
Drawing
Molding
Jugglery
Chaiya
boxing
Aikido
Kung Fu
Violin
Ukulele
Drum
Cooking
Total

January

February

March

April

May

June

July

August

September

October

|

November

December

Total

405,000
96,000
96,000
96,000

405,000
96,000
96,000
96,000

405,000
96,000
96,000
96,000

405,000
96,000
96,000
96,000

405,000
96,000
96,000
96,000

405,000
96,000
96,000
96,000

405,000
96,000
96,000
96,000

405,000
96,000
96,000
96,000

405,000
96,000
96,000
96,000

405,000
96,000
96,000
96,000

405,000
96,000
96,000
96,000

405,000
96,000
96,000
96,000

4,860,000
1,152,000
1,152,000
1,152,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

108,000
118,800
118,800
90,000
108,000
27,000
90,000

1,296,000
1,425,600
1,425,600
1,080,000
1,296,000
324,000
1,080,000

1,353,600

1,353,600

1,353,600

1,353,600

1,353,600

1,353,600

1,353,600

1,353,600

Table 3.6: Sales forecasting in year 5

Welcome To Kids Talented

1,353,600

1,353,600

1,353,600

1,353,600

16,243,200

Page

Summary Net Income

Summary Net Income for Five Years
18,000,000
16,000,000
14,000,000
12,000,000
10,000,000
8,000,000

Net Income

6,000,000
4,000,000
2,000,000
Year 1

Year 2

Year 3

Year 4

Figure 3.8: Summary net income for five years.

Welcome To Kids Talented

Year 5

|

Page

|

3.5 Marketing Expenses (Sale Incentive)
Year 1

Jan

Feb

*Mar

*Apr

*May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Grand opening
-Special guest (celebrity,
artist, musician, etc )
-Organizer

50,000

50,000

100,000

200,000

100,000

300,000

3,175

7,000

- Magazine

50,000

50,000

-billboard

1,000,000

Advertisement
- Brochure (5000 papers)

7,000

-Newspaper

2,000

Website design

10,000

Gift voucher
Total

12000

2,000

2,000

3,175

7,000
50,000

50,000

3,175

50,000

30,525
250,000
1000000

2,000

2,000

2,000

2,000

2,000

2,000

2,000

2,000

2,000

24,000
10,000

4,000

2,000

2,000

2,000

2,000

2,000

2,000

2,000

2,000

2,000

2,000

24000

13000

1307175

4000

211000

7,175

54000

4,000

54,000

4000

61,000

7,175

1,738,525

Table 3.7: Marketing expense of 2012
*Summer season
**we will hire the organization team to set the pattern of grand opening.

Welcome To Kids Talented

Page

Year 2

Jan

Feb

*Mar

*Apr

*May

Jun

Jul

Aug

Sep

Oct

Nov

|

Dec

Total

Special activities
-Special guest (celebrity,
artist, musician, etc )
-Organizer

50,000

50,000

150,000

150,000

Advertisement
- Brochure (5000 papers)

3175

- Magazine
-billboard

3,175

7,000

50,000

50,000

3,175

3175
50,000

7,000
50,000

3,175

50,000

250,000

1,000,000

-Newspaper

2,000

Website design

10,000

Gift voucher
Total

15175

2,000

29,875
1000000

2,000

2,000

2,000

2,000

2,000

2,000

2,000

2,000

2,000

2,000

24,000
10,000

2,000

4,000

2000

4,000

2,000

4000

2,000

4,000

2000

4,000

2,000

32000

1004000

59175

4000

263000

7,175

56000

7,175

56,000

4000

63,000

7,175

1,545,875

Table 3.8: Marketing expense of 2013
* Special Activity: for attractive the customer and become a famous Company.
** Magazine Advertising is directly with the parents of student
***Website is attraction in other channel and support in technology going faster

Welcome To Kids Talented

Page

Year 3

Jan

Feb

*Mar

*Apr

*May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

|

Total

Special activities
-Special guest (celebrity,
artist, musician, etc )
-Organizer

50,000

50,000

150,000

150,000

Advertisement
- Brochure (5000 papers)

7,000

- Magazine

50,000

-billboard

1,000,000

50,000

3,175

7,000

50,000

50,000

3,175

50,000

20,350
250,000
1,000,000

Website design

10,000

-Newspaper

2,000

Gift voucher

1500

4,000

4,000

1500

4,000

4,000

1500

4,000

4,000

1500

4,000

4,000

38000

13500

1054000

6000

51500

213000

57,175

3500

54,000

6,000

51500

13,000

7,175

1,530,350

Total

10,000
2,000

2000

2000

Table 3.9: Marketing expense of 2014

Welcome To Kids Talented

2,000

2000

12,000

Page

Year 4

Jan

Feb

*Mar

*Apr

*May

Jun

Jul

Aug

Sep

Oct

Nov

|

Dec

Total

Special activities
-Special guest (celebrity,
artist, musician, etc )
-Organizer

50,000

50,000

100,000

100,000

Advertisement
- Brochure (5000 papers)

3,175

- Magazine

7,000
50,000

-billboard

3175

7,000

50000

50,000

20,350
50,000

1,000,000

-Newspaper

200,000
1000000

2000

2000

2000

2000

2000

2000

12000

Website design

10000

Gift voucher

4000

4,000

4,000

2000

4,000

4,000

2000

4,000

4,000

2000

4,000

4,000

42000

14000

1009175

54000

4000

161000

56,000

5175

6,000

54,000

4000

11,000

56,000

1,434,350

Total

10000

Table 3.10: Marketing expense of 2015

Welcome To Kids Talented

Page

Year 5

Jan

Feb

*Mar

*Apr

*May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

|

Total

Special activities
-Special guest (celebrity,
artist, musician, etc )
-Organizer

50,000

50,000

100,000

100,000

Advertisement
- Brochure (5000 papers)
- Magazine

3,175

3,175

50000

-billboard

3,175

3,175

50000

3175
50,000

3175

19,050

50000

200000

1,000,000

1000000

-Newspaper

2000

Website design

10000

Gift voucher

4000

4,000

4,000

4000

4,000

4,000

4000

4,000

4,000

4000

4,000

4,000

48000

66000

1007175

7175

56000

157175

7,175

56000

4,000

7,175

59175

4,000

4,000

1,435,050

Total

2000

2000

2000

8000
10000

Table 3.11: Marketing expense of 2016

Welcome To Kids Talented

Page

Figure 3.9: Register gift voucher

Figure 3.10: Company brochure

Welcome To Kids Talented

|

Page

Figure 3.11: Example of magazine advertisement

Figure 3.12: Example of special guest

Welcome To Kids Talented

|

Page

|

3.6 Conclusion
From our analysis in chapter 3 „‟Marketing Feasibility study” can tell that the chapter
talks about the general environment analysis such as social, technology, economic,
environment, and political factors. In the chapter, these factors might be both external and
internal factors; all of these factors are important and have effect to our company. For
competitions; our company have many competitors in Bangkok but our company have to
strategies and high quality. We use SWOT analysis including Strength, Weakness,
Opportunity, and Treat. SWOT analysis that make our company to success in the business.
We have many majors for students including; Martial art skill, Music, Art skill, and cooking.
All of majors‟ skills make to easy for children learning. Our company has promotion for learn
from special guest for guideline how to successful in studying in every summer. We have
advertising and brochure to promote our company. We hope customers satisfy in our service.

Welcome To Kids Talented

Page

Chapter 4 Investment

Welcome To Kids Talented

|

Page

Chapter 4 Investment
4.1 Cost of investment
Cost of investment
- Location

110,000

- Label cost

12,000

- Internet (Wireless) & Telephone

1,280

- FAX

7,800

- photocopier

16,900

-Computer

20,660
Total

168,640

Table 4.1: cost of investment

Establishing Cost
List of Expense

Number

Documentary1

Price

Total

100

100

Health Screening Program

3

1,800

5,400

Photo

3

100

300

transportation

3

1,000

3,000

Total

1

8,800

Doccument use in Tutor Education school http://www.kroobannok.com/2893

2 Health Screening Program , Standard A

http://www.vibhavadi.com/web/medical_detail.php?id=30

Welcome To Kids Talented

|

Page

|

4.2 Investment cost
Cost of Cooking Skill (First Floor)
Cooking

Price

Number of

Total

use
Waffle tool

1,850.00

3

5,550.00

585.00

3

1,755.00

1,590.00

3

4,770.00

Set of paddle(3 pieces)

47.00

3

141.00

Cake decoration

58.00

3

174.00

Pot

97.00

3

291.00

Measuring cup & spoon

47.00

3

141.00

500.00

3

1,500.00

Whisk

45.00

3

135.00

Colander

42.00

3

126.00

Spade of frying pan

41.00

3

123.00

Ladle

40.00

3

120.00

Circle of fry egg

41.00

3

123.00

Heart of fry egg

43.00

3

129.00

Frame of aluminum cake

61.00

3

183.00

Winnow of flour

130.00

3

390.00

Bowl for mix

144.00

3

432.00

74.00

3

222.00

473.00

2

946.00

Stove (toast grill) no smoke

1,130.00

1

1,130.00

Electro-magnet stove and pot

1,010.00

1

1,010.00

Hat dry wind oven

3,760.00

1

3,760.00

Prepare for cook machine

3,900.00

1

3,900.00

Refrigerator

69,500.00

1

69,500.00

Total

85,208.00

Doughnut tool
Mix Machine

Frying pan

Peel
Set of knife & chopping block

96,551.00

Welcome To Kids Talented

Page

Equipment

Price

Number of

|

Total

use
Tree

100.00

4

400.00

Chair for customer waiting

350.00

16

5,600.00

Table for customer waiting

350.00

4

1,400.00

8,000.00

1

8,000.00

Television

10,500.00

1

10,500.00

Bookshelf

2,200.00

1

2,200.00

11,900.00

1

11,900.00

Washbasin

7,300.00

1

7,300.00

School desk

2,000.00

1

2,000.00

The hood

9,016.00

1

9,016.00

13,000.00

2

26,000.00

Counter

CCTV.

Air-conditioner 12,000 BTU
Total

Book List

84,316.00

Price

Number of

Total

use
Princess fairy festival set 6

60.00

1

60.00

Time

220.00

1

220.00

Opposites

220.00

1

220.00

Early Words

220.00

1

220.00

Alfie and the carrot

85.00

1

85.00

Fist Numbers

75.00

1

75.00

150.00

1

150.00

Match-it-Wheels Set 4

229.00

1

229.00

Survival Set 3

555.00

1

555.00

30.00

20

750.00

What's My Lunch? : Pull The
Tabs To Learn About Your
Animal Friends

Other Thai book
Total

2,564.00

Welcome To Kids Talented

Page

|

Cost of Art Skill (Second Floor)
Drawing
White board 60x809 cm.
Tripod
Frame 30x30 cm.
Geometry Set
Ruler
Sharpener
Total

Jugglery
Unfortunate card
Third cups
Ball pierce through the box
Magic Box
Magical Float
Magical Picture
Total
Equipment
School Desk and chair
Shelf or Depository
Television
Board for Student Gallery
90x120 cm.
Air-conditioner 12,000 BTU
Air-conditioner 9,000 BTU
Tree
Total

Price
315.00
99.00
65.00
20.00
20.00
129.00
1,478.00

Price
25.00
50.00
35.00
29.00
150.00
199.00
488.00
Price
2,000.00
2,200.00
10,500.00
1,400.00
13,000.00
11,300.00
100.00
40,500.00

Number of
use
3
8
8
3
8
4

Number of
use
8
8
8
8
8
8

Number of
use
12
3
1
2
1
2
4

Total
945.00
792.00
520.00
60.00
160.00
516.00
2,993.00

Total
200.00
400.00
280.00
232.00
1,200.00
1,590.00
3,902.00
Total
24,000.00
6,600.00
10,500.00
2,800.00
13,000.00
22,600.00
400.00
79,900.00

Welcome To Kids Talented

Page

|

Cost of Martial Art Skill (Third Floor)
Martial Art

Price

Head guard (4 sets)
Punch pad (6 sets)
Kick pad (6 sets)
Boxing gloves (5 sets)
Belly Protector buckler
Kick Bags (5 sets)
Fighting training pad (12 pads)
Shin guards (2 sets)
Total
Equipment

4,400.00
3,900.00
8,400.00
2,400.00
1,800.00
6,000.00
18,000.00
2,400.00

Price

Shelf
Air-conditioner 9,000 BTU
Mirror
Total

2,200.00
11,300.00
86,620.00

Number of
use
1
1
1
1
1
1
1
1

Number of
use
3
3
3

Total
4,400.00
3,900.00
8,400.00
2,400.00
1,800.00
6,000.00
18,000.00
2,400.00
47,300.00
Total
6,600.00
33,900.00
259,860.00
300,360.00

Cost of Music Skill (Fourth Floor)
Music skill

Price

White board 60x809 cm.
School Desk and chair
Television
Stage for music show7.2*3.6
Violin (Landwin ¼)
Ukulele
Drum (Symphony Dr.drum)
Platform note
Total

315.00
2,000.00
10,500.00
8,500.00
1,800.00
950.00
23,000.00
500.00

Number of
use
6
28
1
1
7
7
3
9

Total
1,890.00
56,000.00
10,500.00
8,500.00
12,600.00
6,650.00
69,000
4,500.00
169,640.00

Table 4.2: Investment cost

Total Investment = 787,526 Baht

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4.3 Depreciation Cost
Equipment & Material

Course Equipment
Martial Art
- Head guard
- Punch pad
- Boxing gloves
- Belly protector
buckler
- Kick bags
- Fighting training pad
- Shin guards
Cooking
- Waffle tool
- Doughnut tool
- Mix Machine
- Frying pan
- Stove non-smoke
- Electro-magnet stove
and pot
- Hat dry wind oven
- Prepare for cook
machine
- Refrigerator
Music
- Violin (Landwin ¼)
- Ukulele (Ouna)
- Drum (Dr.drum)
- Plat from note
- Stage for music
Art
- White board
- Tripod
- Table & chair for
kids
- Fax Machine
- Air Conditioner
12,000 BTU
- Air Conditioner 9,000
BTU
Total chairs for
customers

Total

Useful
life
(yr.)

Salvage
Value

Depreciation Depreciation
per year
per month

4,400
8,400
2,400
1,800

1
1
1
1

880
1,680
480
360

3,520
6,720
1,920
1,440

293.33
560.00
160.00
120.00

6,000
18,000
2,400

1
3
1

1,200
3,600
480

4,800
4,800
1,920

400.00
400.00
160.00

1,850
585
1,590
1,500
1,130
1,010

3
3
3
3
3
3

370
117
318
300
226
202

493.33
156
424
400
301.33
269.33

41.10
13.00
35.33
33.33
25.11
22.44

3,760
3,900

3
3

752
780

1,002.67
3,120

83.55
260.00

69,500

10

20,000

4,950

412.50

1,800
2,200
23,000
500
8,500

4
4
4
4
5

360
440
4,600
100
1,700

360
440
4,600
25
1,360

30.00
36.67
383.33
8.33
113.33

2,835
792
2,000

5
1
2

567
158
400

453
634
800

37.00
52.83
66.66

7,800

5

1,560

1,248

104.00

39,000

5

7,800

6,240

520.00

56,500

5

11,300

9,040

754.00

5,600

5

1,120

896

75.00

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Total table for
customers
Counter Table
Television
Bookself
CCTV
Washbasin
School desks and
chairs
The hood
Total shelf or
depository
Board for Gallery
Mirror for training

1,400
8,000
21,000
2,200
11,900
7,300

5
5
5
5
5
5

280
1,600
4,200
440
2,380
1,460

224
1,280
3,360
352
1,904
1,168

18.00
107.00
280.00
30.00
158.00
97.00

26,000
9,016

5
5

5,200
1,803

4,160
1,443

347.00
120.00

13,200
2,800
259,860

5
5
5

2,640
560
51,972

2,112
448
41,578

176.00
37.00
3,465.00

Total depreciation for
1 year
Total depreciation for
1 month
Total Salvage Value

120,361.00
10,030.00
134,385

Table 4.3: Depreciation Cost

Reference:

|

depreciation solution, http://www.softbizplus.com/accounting-principles/262depreciation-fixed-assets

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4.4 Operating Cost
Ingredients

Price per
Unit

No. of
Unit

Total

100
395
110
420
42
85
23
20
120
10

2
4
4
4
5
5
4
5
2
2

200
1580
440
1680
210
425
92
100
240
20

25
85
23
120
100

5
3
3
2
2

125
255
69
240
200

25
10
23
54
85
70
7
12

5
2
3
5
5
8
5
5

125
20
69
270
425
560
35
60

20
65
105
135
62
216
147
50
10
10

40
2
2
1
2
2
1
20
20
45

800
130
210
135
124
432
147
1,000
200
450

Cooking Skill
Cup cake
Pure vanilla
Cacao powder
Icing Sugar
Jumbo confetti sprinkles
Cake flour (kilogram)
Butter (227 g.)
Sugar
Baking powder
Egg
Salt
Cookie
Wheat flour
Butter (227g.)
Sugar
Egg
Pure vanilla
curry puff
Wheat flour
Salt
Sugar
Oil
Butter (227 g.)
Chicken meat(kilogram)
Onion(kilogram)
Potato(kilogram)
Art skill
Drawing
- paper
- Paint brush Set
- Pencil Color (24 colors)
- Crayon ( 150 pieces)
- Water Color ( 12 colors)
- Pencil ( 2Bx12)
- Rubber ( 50 piece)
- apron
- ruler
- color plate

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Molding
- Plasticine (24 color; 1,000 g.)
- Dough flour (24 color; 300 g.)
Total

90
550

4
2

360
1,100
12,528

Table 4.4: Operating Cost

Cost of labor (per month)
Unit
1
1
1
1
1
1
1
1
1
1
1

Teachers
Drawing
Molding
Jugglery
Chaiya boxing
Aikido
Kung Fu
Violin
Ukulele
Drum
Cooking
Housekeeper
Total

Price / Hours
300
300
300
500
500
500
300
400
300
300
70

Hours
27
27
27
27
27
27
27
27
27
27
72

Total
8,100
8,100
8,100
13,500
13,500
13,500
8,100
10,800
8,100
8,100
5,040
104,940

Table 4.5: Cost of labor (per month)

Overhead Cost (per month)
Charge

Total

-

Electricity

9,000

-

Utilities

500

-

Water supply

500

Total

10,000

Table 4.6: Overhead Cost (per month)

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4.5 Administration Cost
Topic
January February March
April
May
June
July
110,000
110,000
110,000
110,000
110,000
Rental fee
104,940 104,940 104,940 104,940 104,940
Salary
2,500
2,650
2,800
3,200
2,975
Telephone
1,490
1,490
1,490
1,490
1,490
Internet
Insurance
11,500
9,000 10,500
9,500
9,800
Other
expenses
Total
230,430 228,080 229,730 229,130 229,205
Table 4.7: Administration Cost for Year 1

August September October November December
Total
110,000
110,000 110,000
110,000
110,000 1,100,000
104,940
104,940 104,940
104,940
104,940 1,049,400
2,525
2,400
2,050
2,700
2,600
26,400
1,490
1,490
1,490
1,490
1,490
14,900
0
10,300
10,000
8,050
7,500
8,900
95,050

Topic
January February March
April
May
June
July
110,000 110,000 110,000 110,000 110,000 110,000
Rental fee 110,000
104,940
104,940 104,940 104,940 104,940 104,940 104,940
Salary
2,550
2,300
2,700
2,850
3,200
3,050
2,900
Telephone
1,490
1,490
1,490
1,490
1,490
1,490
1,490
Internet
18,000
Insurance
9,500
8,700 10,050 10,150
9,800 10,000
8,900
Other
expenses
Total
246,480
227,430 229,180 229,430 229,430 229,480 228,230
Table 4.8: Administration Cost for Year 2

August September October November December
Total
110,000
110,000 110,000
110,000
110,000 1,320,000
104,940
104,940 104,940
104,940
104,940 1,259,280
2,750
2,450
2,220
2,500
2,620
32,090
1,490
1,490
1,490
1,490
1,490
17,880
18,000
9,575
8,550
10,550
9,755
9,000
114,530

229,255

228,755

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228,830

227,430

226,530

229,200

226,630

228,685

227,930 2,285,750

228,050 2,761,780

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Topic
January February March
April
May
June
July
110,000 110,000 110,000 110,000 110,000 110,000
Rental fee 110,000
104,940
104,940 104,940 104,940 104,940 104,940 104,940
Salary
2,950
2,800
3,050
2,820
2,550
2,475
2,600
Telephone
1,490
1,490
1,490
1,490
1,490
1,490
1,490
Internet
18,000
Insurance
9,800
8,990
9,300
9,775 11,250 10,000
9,800
Other
expenses
Total
247,180
228,220 228,780 229,025 230,230 228,905 228,830
Table 4.9: Administration Cost for Year 3

August September October November December
Total
110,000
110,000 110,000
110,000
110,000 1,320,000
104,940
104,940 104,940
104,940
104,940 1,259,280
2,850
3,200
2,800
3,050
2,975
34,120
1,490
1,490
1,490
1,490
1,490
17,880
18,000
9,570
8,750
8,300
9,050
9,550
114,135

Topic
January February March
April
May
June
July
110,000 110,000 110,000 110,000 110,000 110,000
Rental fee 110,000
104,940
104,940 104,940 104,940 104,940 104,940 104,940
Salary
2,700
2,775
2,950
2,750
3,050
2,800
3,120
Telephone
1,490
1,490
1,490
1,490
1,490
1,490
1,490
Internet
18,000
Insurance
9,550
9,375 10,350 10,050
9,880
9,050
8,575
Other
expenses
Total
246,680
228,580 229,730 229,230 229,360 228,280 228,125
Table 4.10: Administration Cost for Year 4

August September October November December
Total
110,000
110,000 110,000
110,000
110,000 1,320,000
104,940
104,940 104,940
104,940
104,940 1,259,280
2,525
2,300
2,500
2,750
2,450
32,670
1,490
1,490
1,490
1,490
1,490
17,880
18,000
8,990
9,575
9,500
10,000
9,050
113,945

228,850

227,945

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228,380

228,305

227,530

228,430

228,530

229,180

228,955 2,763,415

227,930 2,761,775

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Topic
January February March
April
May
June
July
110,000 110,000 110,000 110,000 110,000 110,000
Rental fee 110,000
104,940
104,940 104,940 104,940 104,940 104,940 104,940
Salary
2,620
2,700
2,520
2,650
2,400
2,550
2,750
Telephone
1,490
1,490
1,490
1,490
1,490
1,490
1,490
Internet
18,000
Insurance
9,650
9,875 10,000
8,900
9,200
9,575 10,250
Other
expenses
Total
246,700
229,005 228,950 227,980 228,030 228,555 229,430
Table 4.11: Administration Cost for Year 5

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August September October November December
Total
110,000
110,000 110,000
110,000
110,000 1,320,000
104,940
104,940 104,940
104,940
104,940 1,259,280
2,820
3,150
2,940
2,590
2,820
32,510
1,490
1,490
1,490
1,490
1,490
17,880
18,000
9,550
9,800
9,420
8,750
9,850
114,820
228,800

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229,380

228,790

227,770

229,100 2,762,490

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Chapter 5 Operations

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Chapter 5 Operations
5.1 Operations Analysis
The establishment of tutorial schools 1must conform to the regulations of the
Ministry of Education in issue of the standard private schools. Before the establishment of
schools should be prepared as following the building standard in security including
individuals involved in academic tutoring that in educational school have to send a
establish school request with appoint Manager, Principals and Teachers for passing in this
process. The step of establishment and appointment is for the safety and security of student
especially Medical certificate and work experience requirement.
For the operation, we will follow the stage:
Stage of Operating Plan

Establishment and Set up Equipment& tool

Safety precautions

Provide and contact Outsourcing to subcontractors or freelancers teacher

Human resource organizing

Prepare Advertising & Operating
-Grand Opening
- Bill Board
- Brochure
-Gift Voucher and Free Gift set

Open the enroll

Quality Control and improve standard

Responsibilities for Handling specific tasks

Measurable

Set up the new strategy to improve the business from feedback and Measurable Result

Table 5.1: Stage of Operating Plan

1

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5.2 Production
5.2.1 Product Characteristics

Art skill
Art is a creative activity that is critical to the learning of children in the pre-school

age because the experience of art not only promotes this initiative but it helps to promote the
development of the 4 sides of the integration.
A.

The development of the body: is development the relations between the eyes and
nervous hands.

B.

The development of intelligence: the creativity and imagination. Also solve the
problem. Work systems (planning, decision making and action) to think and reason and
observation

C.

The development of mood - mind: to build self-confidence (confidence), self-esteem
and pride (self-esteem) to think and appreciate the work of others.

D.

The development of society has the skills to work with others. Learn from each other
(cooperative learning) exchange and accept opinions of others.

Painting and Drawing

Figure 5.1: Painting and Drawing

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Molding is the one way to help build muscle development such as fingerprints,
improve the writing skill, Imagination skill and creativity.

Figure 5.2: Molding

Jugglery is performing arts of entertainment that is the treacherous nature of the
audience by showing the events that are impossible to happen.

Figure 5.3: Jugglery

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Martial Art skill

Chi-Ya Boxing; Muay Chaiya is one of Thai fighting styles that had helped in the
defense of the kingdom for a long time.

Figure 5.4: Chiya Boxing

Aikido

In aikido, as in virtually all Japanese martial arts, there are both physical and mental
aspects of training. The physical training in aikido is diverse, covering both general physical
fitness and conditioning, as well as specific technique because a substantial portion of any
aikido curriculum consists of throws, the first thing most students learn is how to safely fall
or roll. The specific techniques for attack include both strikes and grabs; the techniques for
defense consist of throws and pins. After basic techniques are learned, students study
freestyle defense against multiple opponents, and techniques with weapons.

Figure 5.5: Aikido

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Kung Fu

Most fighting styles that are being practiced as traditional Chinese martial arts today
reached their popularity within the 20th century. Some of these include Drunken
Boxing, Eagle Claw, and Monkey. The increase in the popularity of those styles is a result of
the dramatic changes occurring within the Chinese society.

Figure 5.6: Kung Fu
 Musical skill

Violin
The violin is a string instrument, usually with four strings tuned in perfect fifths. It is

the smallest, highest-pitched member of the violin family of string instruments, which
includes the viola, cello, and bass. Someone who plays the violin is called a violinist or a
fiddler. The violinist produces sound by drawing a bow across one or more strings (which
may be stopped by the fingers of the other hand to produce a full range of pitches), by
plucking the strings (with either hand), or by a variety of other techniques. The violin is
played by musicians in a wide variety of musical genres, including Baroque music, classical,
jazz, folk music, and rock and roll. The violin has come to be played in many non-western
music cultures all over the world.

Figure 5.7: Violin

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Ukulele

Typically ukuleles have a figure-eight body shape similar to that of a small acoustic
guitar. They are also often seen in non-standard shapes, such as cutaway shape and an oval,
usually called a "pineapple" ukulele, invented by the Kamaka Ukulele Company, or a boatpaddle shape, and occasionally a square shape, often made out of an old wooden cigar box.

Figure 5.8: Ukulele

Drum
The individual instruments of a drum kit are hit by a variety of implements held in the

hand, including sticks, brushes, and mallets. Two exceptions include the bass drum, played
by a foot-operated pedal, and the hi-hat cymbals, which may be struck together using a foot
pedal in addition to being played with sticks or brushes. Although other instruments can be
played using a pedal, the feet are usually occupied by the bass drum and hi hat, and as a result
the drummer often plays in a seated position. Percussion notation is often used by drummers
to signify which drum kit components are to be played. A full size drum kit without any
additional percussion instruments includes a bass drum, floor tom, snare drum, tom-toms, and
a variety of cymbals including hi-hat cymbals, a ride cymbaland one or more crash cymbals.
The exact set-up is dictated by the type of music played and the drummer's personal
preferences.

Figure 5.9: Drum

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Cooking skill

Cupcakes

A. Prepares students to make their own meals, snacks, and breakfasts.
B. Improves cooking skills to reduce reliance on fast and pre-packaged foods.
C. Encourages teamwork, patience, and self-control.
D. Reinforces reading, mathematics, and science
E. Promotes positive changes in students‟ food preferences and intake
(Center, California Healthy Kids Resource)1

Figure 5.10: Cooking

1

Cook with Kids By: (Cook with Kids! California Healthy Kids Resource Center)

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5.3 Location

Figure 5.11: Location
1

Kids Talented Company is located at Sukhumvit26 near Prompong BTS, the golden
location of Bangkok that has many facilities, convenient access and it is a high business area.
The area of building is about 24 square was with 4 floors, 2 rooms and nearby boulevard. Our
location near many schools such as Sigh Fah School, Bangkok International Preparatory &
Secondary school, Kaplan Education Center-Emporium branch, Sai Nam Pheung School, and
Sacred Heart Covent School (S.H.C.), the location enclose with many schools that student
easy and not take much time to go, easy to promote our product for main target customer.
Kids Talented Company is the easiest to accessible because student can go by BTS that faster
and take a few time. Our company has seating for the parent waiting their children or for
customer that contact with our company. In addition our company is a modern designed and
decorate with colorful to attract many Children.

1

Kids Talented Company location: http://www.ddproperty.com/property/show/174876

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5.3.1 Facility Layout

First Floor

Figure 5.12: First Floor Format
First Floor: Layout of Kids Talented Company
1. Entrance/Exit (Doorway)
2. Tree/bush
3. Table for customer waiting
4. Counter
5. Television
6. Bookshelf
7. CCTV.
8. Ladder

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9. Toilet
10. Kitchen Counter
It is keeping store all of cooking equipment such as Waffle tool, doughnut tool,
sandwich tool, digital balance, Mix machine, set of paddle (3 piece), Cake decoration, pot,
measuring cup& spoon, frying pan, whisk, colander, spade of frying pan, ladle, circle of fry
egg, heart of fry egg, frame of aluminum cake, winnow of flour, bowl for mix, peel, set of
knife & chopping block, and cook machine.
11. Oven
12. Stove (toast & grill) no smoke and electro-magnet stove and pot
13. Refrigerator
14. Fridge Cake
15. The hood
16. School desk
17. Washbasin
18. Air-conditioner
19. Telephone
20. Computer
21. Fax
22. Photocopier
23. Fire safety

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Second Floor

Figure 5.13: Second Floor Format
Second Floor: Layout of Kids Talented Company
1. Tree/bush
2. School desk
3. Whiteboard
4. Shelf
Molding room; the equipment in this room is plasticine powder shadow, and molding tools.
Drawing room; the equipment in this room is tripod, drawing frame, paintbrush set, ruler,
Pencil color, water color, palette, pencil (2Bx12), sharpener, and rubber.
Jugglery room; the equipment in this room is set of magic tools. The example set of magic
tool is deck of cards, three bowls, ball and box, box swap, spell flying, and spell picture.
5. Entrance/Exit (Doorway)
6. Stage for magic show
7. Ladder
8. Television

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9. Board for show student works about art skill
10. Seat for relaxing
11. Toilet
12. Air-conditioner
13. Fire safety

Third Floor

Figure 5.14: Third Floor Format
Third Floor: Layout of Kids Talented Company
1. Entrance/Exit (Doorway)
2. Cushion
3. Shelf
4. Ladder
5. Bath Room and toilet
6. Air-conditioner
7. Fire safety

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Fourth Floor

Figure 5.15: Fourth Floor Format
Fourth Floor: Layout of Kids Talented Company
1. Whiteboard
2. School desk
3. Drum
4. Metronome Air
5. Platform
6. Television
7. Stage for music show
8. Toilet
9. Ladder
10. Air-conditioner
11. Fire safety

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 The shop design layout
Atmosphere (colorful style for children)
1. Signage
-

Our company set the signage in front of the building. We design the signage in
colorful concept, because of for children to interest our signage and easy to see
our building.

2. Interior decoration
-

Our company will design the colorful style all of the floors

-

Wall: we use mirror and we use wall paper to colorful, but in each wall of the
floor to different for example cooking; we use color of antirust paint.

-

Floor: we use carpet because of carpet can protect children from accident.

-

Window: we use mirror for all of window because of it make person in the
building to see without.

3. Exterior decoration
-

We set colorful style around our building because of easy to see and interesting
when people pass our building.

4. Facilities
-

School desk: we choose wood table and have cartoons paint in it because of make
children feel happy and fun when they come to learn.

-

CCTV: because of our company do not have security, wemust to use CCTV to
protect equipment, children and employees.

-

Shelf: we provide wood shelf and have and have cartoons paint for children feel
relax and happy when they come our company.

-

Whiteboard: whiteboard that help both teachers and students easy for teach and
learn

-

Television: all of rooms, we must have television to help for learn and some time
to relax.

-

Toilet: we provide toilet in all of the floors to customers convenience and we
design modern and colorful

-

Seat for relation: when the parent to wait child, they will use the seat to relax.

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5.3.2 Facilities Management
 Property Management
Our company tries to find the location that appropriate and easy to enter. We choose the
building at Bangkok, Thailand. Because of Bangkok is the center and the location is the way
that many people to know. Our company has four floors for easy to separate in major such as
art skill, cooking, music and Chaiya boxing. For our facilities, we set for children to happy
and fun to teach for example table that make from wood and screen by cartoons. In each floor
we design for comfortable and use good product to decorate for example carpet, rosewood
etc. We will useful all of the floors to maximum benefit.
 Facilities Planning
Our company set the policy for the children who come to learn and we use building to
appropriate with our business. In addition, our company set the policy for teachers and
employee such as has assurance, key card for them and we have CCTV for protect customers
and our employees. We want customers to happy when they learn fun when they come at our
company. We try to use all of floors in maximum benefits. We set each major in which the
floor for customers to convenience and unique for each room. We provide the equipment set
for safe children and if they come to our company, they will be contact with fresh air without
pollution such as noise pollution.
 Facilities Operations and Maintenance
Our company encourages our teachers and employees to have motivate such as give reward,
increase salary and bonus. And we try to encourage them to preserve and looking after all of
equipments, material, and facilities become to preventive maintenance for extend usability
and help to reduce cost of our company.

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5.3.3 Equipment and tools
We choose the equipment and tools that appropriate with our every course and all of
equipment has quality and clean to support more learning and healthy of students. For more
safety in any quality, we provide staff and employees that profession and known working of
equipment and tools used to avoid risk from students. In every equipment and tools, we
always provide staff to maintenance for most efficiency to use.

Location
- Our company rent location with cost of location per month is 110,000 baths.

Label cost
- Our Company must pays money for light box label 6 x 2 meter about 12,000 Bath

Internet (Wireless) & Telephone
- We provide internet service for our customers. We must pay for contract of TOT
telephone and internet signal for about 1,280 baths (wireless modem cost is 890 baths;
internet signal cost is 390 baths).

Telephone & fax machine
- We have to pay for telephone and fax machine cost about 7,800 baths.

Photocopier
- We have to pay for Samsung, SCX 4828FN cost about 16,900 baths.

Computer
- We have to pay for computer set Acer cost about 20,660 baths.

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Chapter 6
Organization / Administration

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Chapter 6 Organization / Administration
6.1 Management analysis
Kids Talented Company used certainly the registers to be a justice person likes company
limited. The limited company is cooperation with shareholders who enjoys limited liability.
Following the new law tells about the company limited will be arise as there are partnerships
and shareholders from 8 persons, company limited will be divided the capital into share and
each share will have an equal value, value of each shares shall not be less than 500,000 baht,
shareholders will be have a limited responsibility of the company's debt by not exceeding the
amount value of each shares that each shareholder held.
Organization management is generally a “to do” list for an organization. It lists out
the plan of work, programs, and organizational growth over a period of time - six months, a
year. The tasks involved, who is responsible for them, and when they‟ll be done.

For company, there are 8 partnerships in the company as following:

1.

Miss Sariya Ruttanaphum

(General Manager)

2.

Miss Nuttera Rodkumdee

(Operation Manager)

3.

Miss Kamolchanok Doungrod

(Operation Manager)

4.

Miss Jutamas Leumsai

5.

Miss Daruna Prommuang

(Human Resource Manager)

6.

Miss Jirapa Kantakhum

(Marketing Manager)

7.

Mr.Nuttawut Amornlertwit

(Accounting/Financial Manager)

8.

Mr. Attapol Khumprakhun

(Accounting/Financial Manager)

(

Public Relation Manager)

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Organization chart

Description the characters and duties of employee in each department of Kids Talented
Company as follows:

1. General Manager

Directly responsible to provide the internal control to be effective and levels of
productivity are always impressive.

Manager of the Kids Talented Company must be people who have knowledge of
marketing, looking the importance of marketing and see marketing as an investment
cost. Do not see that the cost of marketing as a cost wastage.

Manager must not to evaluate the work of employees in just sales or profit, but should
to assess in the ability that they can retain the existing customers and to satisfy
customers until enable customer‟s loyalty to use our products.

Control under the policy process and time frame.

Assessment of internal control of each department.

Analyzing and solving the problem to be more efficiency.

Organizing the divisions and order the employee know exactly role they has to play.

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2. Accounting /Financing

Responsible for overseeing the operation of the accounting follows the regulation of
the account of Kids Talented Company.

Review and analysis of financial statement.

Check the accuracy of cash flow and the daily reports.

Collect the items that will be prepared for making an income statements and expenses.

Offer financial budget to the manager informed.

Acts of funds disbursement of Kids Talented Company.

To storage the certificate documentation of Kids Talented Company.

Control all expenses cost.

3. Marketing

To define common strategies and policies of Kids Talented Company to achieve its
objective in all aspects of overall quality.

Everyone must work together to create and deliver quality marketing with the product
quality to customers.

Promote and advertise the promotion of the shop.

Plan and analyze the customer information.

Marketing need to track and create a feel good relationship with customers. An
impressive customer loyalty.

Follow the current situation on marketing all the time.

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4. Human Resource

Verify the system into company

Training initiatives may include apprenticeship, internship, job rotation, mentoring,
and new skills programs.

Carefully planned and executed HRM programs are meaningless

Related to employee benefits, safety and health, and worker-management relations.

Recruiting and select the employee.

Evaluate the performance of employee.

5. Production/ operating

Control the process of production.

Control the quality of system.

Control monitors the production and its progress, making sure everything is operating
smoothly and efficiently.

Take data and maintain records of the speed, efficiency and results of the production.

Using this information, they will suggest changes that may improve the production
process.

Check and evaluation the system of company.

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6. Public Relation

Give real information to customer.

Using strategy to promote company for customer interest.

Notification new information to customer quickly.

Understand vision and mission of company for present information to direct objective
and direct goal.

Can present information through various channels.

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Chapter 7 Financial

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Chapter 7 Financial
7.1 Profit and loss statement

Table 7.1: Profit and loss statement for Year 1

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Table 7.2: Profit and loss statement for Year 2

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Table 7.3: Profit and loss statement for Year 3

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Table 7.4: Profit and loss statement for Year 4

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Table 7.5: Profit and loss statement for Year 5

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7.2 Statement of cash flow

Table 7.6 Statement of Cash Flow for Year 1

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Table 7.7 Statement of Cash Flow for Year 2

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Table 7.8 Statement of Cash Flow for Year 3

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Table 7.9 Statement of Cash Flow for Year 4

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Table 7.10 Statement of Cash Flow for Year 5

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7.3 Balance sheet

Table 7.11 Balance Sheet of Year 1

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Table 7.12 Balance Sheet of Year 2

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Table 7.13 Balance Sheet of Year 3

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Table 7.14 Balance Sheet of Year 4

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Table 7.15 Balance Sheet of Year

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7.4 Pay Back Period

Figure 7.1 Pay Back Period
The Payback Period ~ 9 Month
Our company can get cash outflow equal 1,116,928.20Baht in year 1, so length of
Time require for investment return ~ 9 Month

7.5 NPV and IRR
Calculate Net Present Value (NPV) and Internal Rate of Return (IRR) for 5 year
Dividend

10%

investment

-800000

1

1,116,928.20

2

3,746,708.87

3

5,846,180.53

4

6,997,523.45

5

7,425,481.60

NPV

17,094,207.37

IRR

245%

Table 7.16: NPV and IRR

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Chapter 8 Risk Management

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Chapter 8 Risk Management
8.1 Risk Management Analysis
Because of Kids Talented is located in Bangkok at Sukhumvit 26, where there are
civilizations and more competitors. So, our company has both direct and indirect risk as the
following analysis.
8.1.1 Competitor risk
After we explored the Talented Institutions that locate nearby Sukhumvit 26, We
found that have direct competitors are Yamaha Music School at Sukhumvit 39 and KPN
Music Academy at Sukhumvit 55, where have more famous institution in long time. But, we
have advantage about course of our company have varieties of course that different 2
institutions have only course of music.
8.1.2 External risk
Every business has all external risk, that this risk can‟t not control or dealing with it
but we can apply operation with these changing. It consists of following risks;
Social risk
In many years ago of Thailand, the interest about Talented Institution of people have
less among. Because, most people have more interest about School Tutorial and nowadays,
the parent want to their child attention about education. This cause effect to parent agrees to
lost money to their child education more than get children have talented in free time.
For the solve this problem, we will have good explain to parent about talented with free time
of children that these talented can‟t improve education but they can improve experience of
education.

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Technology risk
In the operation of service, the technologies are important factors, because the
technology will help to customers or parents understand in any course of talented with multimedia presented. In addition, technology also gives an advantage over competitors. Thus, our
company should follow about news of technology for applied using technology with in
business.
Economic risk
The situations of Bangkok economic have about high cost of product. Especially in
business, the investment to establish new business has high of cost investment in Bangkok.
People should have carefully and management in operation of business.
Political risk
Political situation in Thailand have uncertainty and volatile in sometimes and there
are flooding climate before end of year 2011. This cause can effect to about financial of
Thailand, especially loan capital from any bank. In all of investment of our business, we
should have good management of our loan capital in any department.
8.1.3 Internal risk
Risk of Kids Talented Company has to face many factors with establish in new
business. We will analyze in each risk because all of risk has importance to our operating.
The company‟s operation may face the risk of these characteristics;
Risk of product and service
Kids Talented has product in form of education and service. The important factors to
customers or students have satisfaction are willingness and attention. For parent of customers
have satisfaction and advertise by word of mouth from customers, we will provide service
both of student and parent as in quality.

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Risk of pricing
Kids Talented have setting price in appropriate price. If we set the price to high,
customers will not interest in new business and they may be choose famous institution
replace our company. If we set lower price, it may be effect to our capital money for
operating in company. Thus we set the price similar to competitors but we also have
promotion or special service to parent of students.
Risk of entry the market
The risk to enter the market of Kids Talented is useful from five force model; rivalry
of competitor, bargaining power of customer, bargaining power of supplier, substitute
product and new entry of competitor. For this reason, we will reduce risk via market study,
competitor analyze and condition of competition.
Risk of Human Resources
Risk arising from aware of ability to work and characters of each staff and tutors, so
this may is cause problem. Business of our company is the institution get education to
customers or student. Thus, in each selection of our company, we should choose who
profession tutors can good work with teacher in each course.
Risk of Performance of course equipment
In the company have varieties and many of equipment. It has important things to
attend about maintenance for children using. Thus, we should employ profession staff to
maintenance these equipments in always time.
Risk of Empowerment
Manager will assign work to teacher to be leader in each their course. This cause may
be some mistake about service for satisfaction to students or customers, because some teacher
may not understand about service operating. Some time, empowerment to teacher may make
some mistake to dissatisfaction of students.

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Risk of Health and Safety
Our company has realizing the importance of healthy all of staff, teacher, tutors and
employee. If some staff in company not have good health. They can transmit sickness to any
kids because our customers are children, they have low immunity. We have to realize about
healthy of all staffs.
Risk of Efficiency
This is the most important in an operation of our company. In each attention of
student, we want good talented result of all students for happiness of parent. Parent will see
that we work in more efficiency operation and see that we have more attention in their
children in seriously. If we have efficiency operation, we will get the satisfaction from their
in long time.

8.2 Financial Risk
8.2.1 Risk of sales decrease 5%, 10% and 15% for 5 years.
Sales Decrease 5%
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
Sale
6,768,000.00
11,862,825.00
15,093,000.00
16,243,200.00
16,243,200.00
Sale Decrease 5%
5%
5%
5%
5%
5%
Net Sale
6,429,600.00
11,269,683.75
14,338,350.00
15,431,040.00
15,431,040.00
Cost of good sold
Cost of good sold
1,274,680
1,529,616
1,529,616
1,529,616
127,468
Gross Profit
5,154,920
9,740,068
12,808,734
13,901,424
15,303,572
Expense
Selling and Marketing expense
1,713,525
1,545,875
1,530,350
1,434,350
1,435,050
Administration cost
2,285,750
2,761,780
2,763,415
2,761,775
2,762,490
Depreciation
1,343,850
120,360
120,360
120,360
120,360
Total Operating Expense
5,343,125
4,428,015
4,414,125
4,316,485
4,317,900
EBIT
-188,205
5,312,053
8,394,609
9,584,939
10,985,672
Taxes (30%)
1593615.825
2518382.7
2875481.7
3295701.6
Net income
-188,205
3,718,437
5,876,226
6,709,457
7,689,970
Devidend
371843.6925
587622.63
670945.73
768997.04
Addition retain earning
-188,205
3,346,593
5,288,604
6,038,512
6,920,973

Table 8.1: Summary of risk of sales decrease 5% for 5 years

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Sales Decrease 10%
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
Sale
6,768,000.00 11,862,825.00 15,093,000.00 16,243,200.00 16,243,200.00
Sale Decrease 10%
10%
10%
10%
10%
10%
Net Sale
6,091,200.00 10,676,542.50 13,583,700.00 14,618,880.00 14,618,880.00
Cost of good sold
Cost of good sold
1,274,680
1,529,616
1,529,616
1,529,616
127,468
Gross Profit
4,816,520
9,146,927
12,054,084
13,089,264
14,491,412
Expense
Selling and Marketing expense
1,713,525
1,545,875
1,530,350
1,434,350
1,435,050
Administration cost
2,285,750
2,761,780
2,763,415
2,761,775
2,762,490
Depreciation
1,343,850
120,360
120,360
120,360
120,360
Total Operating Expense
5,343,125
4,428,015
4,414,125
4,316,485
4,317,900
EBIT
-526,605
4,718,912
7,639,959
8,772,779
10,173,512
Taxes (30%)
1415673.45
2291987.7
2631833.7
3052053.6
Net income
-526,605
3,303,238
5,347,971
6,140,945
7,121,458
Devidend
330323.805
534797.13
614094.53
712145.84
Addition retain earning
-526,605
2,972,914
4,813,174
5,526,851
6,409,313

Table 8.2: Summary of risk of sales decrease 10% for 5 years
Sales Decrease 15%
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
Sale
6,768,000.00
11,862,825.00
15,093,000.00
16,243,200.00
16,243,200.00
Sale Decrease 5%
15%
15%
15%
15%
15%
Net Sale
5,752,800.00
10,083,401.25
12,829,050.00
13,806,720.00
13,806,720.00
Cost of good sold
Cost of good sold
1,274,680
1,529,616
1,529,616
1,529,616
127,468
Gross Profit
4,478,120
8,553,785
11,299,434
12,277,104
13,679,252
Expense
Selling and Marketing expense
1,713,525
1,545,875
1,530,350
1,434,350
1,435,050
Administration cost
2,285,750
2,761,780
2,763,415
2,761,775
2,762,490
Depreciation
1,343,850
120,360
120,360
120,360
120,360
Total Operating Expense
5,343,125
4,428,015
4,414,125
4,316,485
4,317,900
EBIT
-865,005
4,125,770
6,885,309
7,960,619
9,361,352
Taxes (30%)
1237731.075
2065592.7
2388185.7
2808405.6
Net income
-188,205
2,888,039
4,819,716
5,572,433
6,552,946
Devidend
288803.9175
481971.63
557243.33
655294.64
Addition retain earning
-188,205
2,599,235
4,337,745
5,015,190
5,897,652

Table 8.3: Summary of risk of sales decrease 15% for 5 years

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8.2.2 Risk of cost increase 5%, 10% and 15% for 5 years.
Cost Increase 5%
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
Sale
6,768,000.00 11,862,825.00 15,093,000.00 16,243,200.00 16,243,200.00
Net Sale
6,768,000
11,862,825
15,093,000
16,243,200
16,243,200
Cost of good sold
Cost of good sold
1,274,680
1,529,616
1,529,616
1,529,616
127,468
Cost Increase 5%
63,734
76,481
76,481
76,481
6,373
Cost of good sold 5%
1,338,414
1,606,097
1,606,097
1,606,097
133,841
Gross profit
5,429,586
10,256,728
13,486,903
14,637,103
16,109,359
Expense
Selling and Marketing expense
1,713,525
1,545,875
1,530,350
1,434,350
1,435,050
Administration cost
2,285,750
2,761,780
2,763,415
2,761,775
2,762,490
Depreciation
1,343,850
120,360
120,360
120,360
120,360
Total operating expenses
5,343,125
4,428,015
4,414,125
4,316,485
4,317,900
EBIT
86,461
5,828,713
9,072,778
10,320,618
11,791,459
Taxes (30%)
25,938
1,748,614
2,721,833
3,096,185
3,537,438
Net income
60,523
4,080,099
6,350,945
7,224,433
8,254,021
Dividend
6052.27
408009.924
635094.474
722443.274
825402.102
Addition retain earning
54,470
3,672,089
5,715,850
6,501,989
7,428,619

Table 8.4: Summary of risk of cost increase 5% for 5 years
Cost Increase 10%
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
Sale
6,768,000.00 11,862,825.00 15,093,000.00 16,243,200.00 16,243,200.00
Net Sale
6,768,000
11,862,825
15,093,000
16,243,200
16,243,200
Cost of good sold
Cost of good sold
1,274,680
1,529,616
1,529,616
1,529,616
127,468
Cost Increase 10%
127,468
152,962
152,962
152,962
12,747
Cost of good sold 10%
1,402,148
1,682,578
1,682,578
1,682,578
140,215
Gross profit
5,365,852
10,180,247
13,410,422
14,560,622
16,102,985
Expense
Selling and Marketing expense
1,713,525
1,545,875
1,530,350
1,434,350
1,435,050
Administration cost
2,285,750
2,761,780
2,763,415
2,761,775
2,762,490
Depreciation
1,343,850
120,360
120,360
120,360
120,360
Total operating expenses
5,343,125
4,428,015
4,414,125
4,316,485
4,317,900
EBIT
22,727
5,752,232
8,996,297
10,244,137
11,785,085
Taxes (30%)
6,818
1,725,670
2,698,889
3,073,241
3,535,526
Net income
15,909
4,026,563
6,297,408
7,170,896
8,249,560
Dividend
1590.89
402656.268
629740.818
717089.618
824955.964
Addition retain earning
14,318
3,623,906
5,667,667
6,453,807
7,424,604

Table 8.5: Summary of risk of cost increase 10% for 5 years

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Cost Increase 10%
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
Sale
6,768,000.00 11,862,825.00 15,093,000.00 16,243,200.00 16,243,200.00
Net Sale
6,768,000
11,862,825
15,093,000
16,243,200
16,243,200
Cost of good sold
Cost of good sold
1,274,680
1,529,616
1,529,616
1,529,616
127,468
Cost Increase 15%
191,202
229,442
229,442
229,442
19,120
Cost of good sold 15%
1,465,882
1,759,058
1,759,058
1,759,058
146,588
Gross profit
5,302,118
10,103,767
13,333,942
14,484,142
16,096,612
Expense
Selling and Marketing expense
1,713,525
1,545,875
1,530,350
1,434,350
1,435,050
Administration cost
2,285,750
2,761,780
2,763,415
2,761,775
2,762,490
Depreciation
1,343,850
120,360
120,360
120,360
120,360
Total operating expenses
5,343,125
4,428,015
4,414,125
4,316,485
4,317,900
EBIT
-41,007
5,675,752
8,919,817
10,167,657
11,778,712
Taxes (30%)
1,702,725
2,675,945
3,050,297
3,533,614
Net income
-41,007
3,973,026
6,243,872
7,117,360
8,245,098
Dividend
397302.612
624387.162
711735.962
824509.826
Addition retain earning
-41,007
3,575,724
5,619,484
6,405,624
7,420,588

Table 8.6: Summary of risk of cost increase 15% for 5 years
8.2.3 Risk of dividend increase 5%, 10% and 15% for 5 years.
Devidend Increase 5%
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
Sale
6,768,000.00 11,862,825.00 15,093,000.00 16,243,200.00 16,243,200.00
Net Sale
6,768,000.00 11,862,825.00 15,093,000.00 16,243,200.00 16,243,200.00
Cost of good sold
Cost of good sold
1,274,680
1,529,616
1,529,616
1,529,616
127,468
Gross profit
5,493,320
10,333,209
13,563,384
14,713,584
16,115,732
Expense
Selling and Marketing expense
1,713,525
1,545,875
1,530,350
1,434,350
1,435,050
Administration cost
2,285,750
2,761,780
2,763,415
2,761,775
2,762,490
Depreciation
1,343,850
120,360
120,360
120,360
120,360
Total operating expenses
5,343,125
4,428,015
4,414,125
4,316,485
4,317,900
EBIT
150,195
5,905,194
9,149,259
10,397,099
11,797,832
Taxes (30%)
45,059
1,771,558
2,744,778
3,119,130
3,539,350
Net income
105,137
4,133,636
6,404,481
7,277,969
8,258,482
Dividend
10,514
413,364
640,448
727,797
825,848
Dividend increase 5%
526
20,668
32,022
36,390
41,292
Addition retain earning
94,097
3,699,604
5,732,011
6,513,783
7,391,342
Table 8.7: Summary of risk of dividend increase 5% for 5 years

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Devidend Increase 10%
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
Sale
6,768,000.00 11,862,825.00 15,093,000.00 16,243,200.00 16,243,200.00
Net Sale
6,768,000.00 11,862,825.00 15,093,000.00 16,243,200.00 16,243,200.00
Cost of good sold
Cost of good sold
1,274,680
1,529,616
1,529,616
1,529,616
127,468
Gross profit
5,493,320
10,333,209
13,563,384
14,713,584
16,115,732
Expense
Selling and Marketing expense
1,713,525
1,545,875
1,530,350
1,434,350
1,435,050
Administration cost
2,285,750
2,761,780
2,763,415
2,761,775
2,762,490
Depreciation
1,343,850
120,360
120,360
120,360
120,360
Total operating expenses
5,343,125
4,428,015
4,414,125
4,316,485
4,317,900
EBIT
150,195
5,905,194
9,149,259
10,397,099
11,797,832
Taxes (30%)
45,059
1,771,558
2,744,778
3,119,130
3,539,350
Net income
105,137
4,133,636
6,404,481
7,277,969
8,258,482
Dividend
10,514
413,364
640,448
727,797
825,848
Dividend increase 10%
1,051
41,336
64,045
72,780
82,585
Addition retain earning
93,571
3,678,936
5,699,988
6,477,393
7,350,049
Table 8.8: Summary of risk of dividend increase 10% for 5 years

Devidend Increase 15%
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
Sale
6,768,000.00 11,862,825.00 15,093,000.00 16,243,200.00 16,243,200.00
Net Sale
6,768,000.00 11,862,825.00 15,093,000.00 16,243,200.00 16,243,200.00
Cost of good sold
Cost of good sold
1,274,680
1,529,616
1,529,616
1,529,616
127,468
Gross profit
5,493,320
10,333,209
13,563,384
14,713,584
16,115,732
Expense
Selling and Marketing expense
1,713,525
1,545,875
1,530,350
1,434,350
1,435,050
Administration cost
2,285,750
2,761,780
2,763,415
2,761,775
2,762,490
Depreciation
1,343,850
120,360
120,360
120,360
120,360
Total operating expenses
5,343,125
4,428,015
4,414,125
4,316,485
4,317,900
EBIT
150,195
5,905,194
9,149,259
10,397,099
11,797,832
Taxes (30%)
45,059
1,771,558
2,744,778
3,119,130
3,539,350
Net income
105,137
4,133,636
6,404,481
7,277,969
8,258,482
Dividend
10,514
413,364
640,448
727,797
825,848
Dividend increase 15%
1,577
62,005
96,067
109,170
123,877
Addition retain earning
93,046
3,658,268
5,667,966
6,441,003
7,308,757
Table 8.9: Summary of risk of dividend increase 15% for 5 years

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Chapter 9 Conclusion

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Chapter 9 Conclusion
Summary
As we are determined the possibility of possible business performs, so we are going to
know the feasibility of business so far. First things that we have to do are choose good
location for begin our business and we found that Sukhumvit 26 that place have close BTSPrompong nearly is good location with comfortable transportation. In addition, there are
target markets around our location. This cause, we can answer about primary target markets
and segmentation.
Kids Talent Company is the institution to tutorial varieties talented for children who is
the younger than find their talented by themselves. In our operating will provide the basic
complex course to give the variety of experience that reinforces their learning in daily life.
Thus, the main objectives are the business that tutorial to improve the ability of children, and
they can use utility talented for make new experience of them.

In the children, as follow the research from chapter 2 of project. We can see that the
objective of chosen children as target market occur because, children have more receive
education, experience in an efficiency responsiveness since 6 age of years forward. The
children have quickly and fast to response learning. They have efficiency to learning through
playing and feeling is active learning and is a significant factor in bringing out the potential
of each child. So, in the wealthy social such as international school, parents willing to spend a
lot of money to improve their children skill although in the high price for higher quality of

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their children life, we can make sure this is the opportunity to operating in art school with this
group of target.

Good environment of school, it will also improve the learning of children and support
stimulate to good learning. It can get children have a brave to show their talented and
children will have creative to learn in new experience. So, good development of children, it
has to supporting from parent too. The foundations from parent to kids are important things,
because each child has different emotion and feeling. Thus, parents have to understand about
children and apply caring in appropriate way.
We have setting about the base course that children can easy to understand and they
can bring this knowledge to improve ability in the future.

The motivation of parent that they will bring their children to school of talented are
more talented that will occur with children over learning from learning about academic
subject in general school. Parent will receive about changing in their children, efficiency
about thinking will have good positive because children have new society with new friend in
same activities. Although in Thailand have many talented schools, but we will try to do in
different from those. We company provide many skill for the kid‟s choose their own talented
with the freedom. The kid‟s has to learn about their interest and choose their own talent.

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In the entry to market, we have marketing analysis and planning the feasibility to
promote product and service in market. Marketing feasibility study tell that the analysis about
external environment such as social, technology, economic, environment, and political
factors. All of these factors are important and have effect to our company.
In the competitors, we have many competitors around Sukhumvit 22 and around
Bangkok that comfortable travel by BTS. But, we have the efficiency and high quality
strategies to get advantage competitors. We use SWOT analysis including Strength,
Weakness, Opportunity, and Treat. This analysis can make our company to successful in the
business market
We have many majors of course for students as the following; Martial art skill, Music,
Art skill, and cooking. Children can easy understand in course with each level of skills and
ages. Our company has promotion for learn from special guest for guideline how to
successful in studying in every end of semester school, because we have advertising and
brochure to promote our company at school and we hope that every student, parent and
customers will satisfy in our company and service.
For financial analysis, the possibility financial estimation, it let us know about
the expense or investment of this business. For example it has office equipment expenditure,
course equipment expenditure, marketing expenses which are facility, raw material, and
salary. When we analyze the financial of business we can know that our business have
increase or decrease of income in each months.
Finally, in the first years, we have received in loss profit because the student may
have half of all students that come to register in courses with same hours of course. But, in
the fourth and fifth years, we have expense same first year but we have more than students.
This cause will provide more profit after operating in four or five years.
We requirement only 120 Student in basic course that possible to full in capacity and
reduce the student in advance course expectation in target because we have many competitor
in niche market as YAMAHA or KPN that have more famous but it‟s possible to have a
customer royalty in our organization

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In addition, advertisement, we use low cost advertisement but we choose appropriate
time to promote our company that it matches with our target market. In the period before and
after semester of school; February, May and November are appropriate for advertising and
promoting. It make our advertise cost have not high and the company have more profit.
In risk analysis, although we have a many risk in the market including internal risk as
the operating process, Human resource, Pricing and Service that can effect directly with a
organization revenue and external problem as political, Economic, Social and technology
especially in external factor that we can‟t control it and effect directly with every business in
the market. So, from chapter 8 results, Kids Talented business remain showing a good result
and high benefit with the investor and owner especially in term of profit strongly.

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References/
Appendix

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References
-

Aikido Connection: A Brief History of Aikido. Retrieved December 5,2011 from
http://www.aikidoconnection.com/historyofaikido.html

-

Animation, film reference, French illustrators, & Russian masters: The History of Drawing.

Retrieved December 5, 2011 from
http://www.dibujosparapintar.com/english_activities/drawing_course_history.html
-

Baan Chang Thai Arts and Muay Chaiya, Thailand. Retrieved November 29, 2011 from
http://baanchangthai.blogspot.com/

-

Bangkok International Preparatory and Secondary School: About Bangkok Prep.
Retrieved December 1, 2011 from
http://www.bkkprep.ac.th/index2.php?menu=4&sub=5&sub_id=

-

Chiang Kuun, (15-11-2009). Educational statistics of primary students in Thailand.
Retrieved November 29, 2011 from http://witayakornclub.wordpress.com/2009/11/15/2%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%88%E0%B8%B1%E0%B8%94%
E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%A8%E0%B8%B6%E0%B8%81%E
0%B8%A9%E0%B8%B2%E0%B8%87%E0%B8%9A%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%A1
%E0%B8%B2/

-

Commercial building for rent, Thailand‟s leading property site. Retrieved December
2,2011, from http://www.ddproperty.com/property/show/174876

-

CookingWhiz: History of cooking. Retrieved December 5,2011 from
http://cookingwhiz.com/cookhistory.htm

-

CHRISTOPH&RAFFAEL SPRENGER: The History of the violin. Retrieved December
5, 2011 from http://www.geigen.ch/e/violin_history.htm

-

Education for the information age; Health and Fitness Education: Martial Arts. Retrieved
December 5,2011 from http://www.edinformatics.com/health_fitness/martial_arts.htm

-

Education Foundation: History of Aikido. Retrieved December 5, 2011 from
http://library.thinkquest.org/C007146/history.html

-

E-muzic institution, Thailand. Retrieved November 29, 2011 from http://www.emuzic.net/

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Enjoy the Music: Music History. Retrieved December 5,2011 from
http://www.enjoythemusic.com/history.htm

-

EzyThaiCooking: Thai Dessert. Retrieved December 5,2011 from
http://www.ezythaicooking.com/free_dessert_recipes/Thai_dessert_kanom_custard_jelly_
th.html

-

Finding Dulcinea Librarian of the internet: The history and Philosophy of Martial Arts.
Retrieved December 5,2011 from
http://www.findingdulcinea.com/guides/Sports/Martial-Arts.pg_0.html

-

Guide to Early Childhood Education Program (2003). Retrieved December 1, 2011 from
http://school.obec.go.th/sup_br3/cr_03.HTM

-

Helen B. Mules; Associate Curator of Drawings: The History of Drawing. Retrieved
December 5,2011 from http://www.scholastic.com/browse/article.jsp?id=3753864

-

IFood.TV: Curry Puff. Retrieved December 5,2011 from
http://www.ifood.tv/network/curry_puff

-

KPN Music Academy, Thailand. Retrieved November 29, 2011 from
http://www.kpnmusic.com/

-

Lucile Packard Children‟s Hospital at Stanford; the Growing child: School-Age 6-12
Years. Retrieved December 5,2011 from
http://www.lpch.org/DiseaseHealthInfo/HealthLibrary/growth/schag612.html

-

Muay Thai Chaiyarat: History of Chaiya Boxing. Retrieved December 5, 2011 from
http://www.muaythaichaiyarat.com/home_th/index.php?option=com_content&view=artic
le&id=54&Itemid=27

-

Name list of the primary school in Klong-Toey area. Retrieved December 1, 2011 from
http://www.thaidaddy.com/Thai-Kid-Anuban-Center-10110.html

-

National Institute for Child and Family Development.Retrieved December 1, 2011 from
http://www.factsforlifethai.cf.mahidol.ac.th/learning/index.php

-

Neo Kids (Nursery & Play Group), Thailand. Retrieved November 29, 2011 from
http://www.neokids.co.th/main_01.html

-

Ocean Life Insurance, Thailand. Retrieved December 2,2011, from
http://www.ocean.co.th/th/real-estate/index.php

-

Philip Magic School: History of Magic. Retrieved December 5,2011 from
http://www.philipmagicschool.com/index.php?lay=show&ac=article&Id=79125

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Phuketwatch: Thai Music Artists Guide; History Music of Thailand. Retrieved December
5,2011 from http://www.phuketwatch.com/thai-music-artists/thaimusic.htm

-

Pradubkul, A. (n.d.). Depreciation cost and Salvage Value Solution. Retrieved December
7, 2011 from http://www.softbizplus.com/accounting-principles/262-depreciation-fixedassets

-

San Francisco Victoriana, Inc. ; Architectural Ornament for Traditional,
Victorian & Contemporary Buildings: Molding History. Retrieved December 5,2011
from http://www.sfvictoriana.com/details/pages/1.htm

-

School of Eastern Martial Arts: History of Kung Fu. Retrieved December 5,2011 from
http://www.easternmartialarts.com/kungfu_history.htm

-

Semester project for the class MMC3260 at the University of Florida; All about
Cupcakes: History of Cupcakes. Retrieved December 5,2011 from
http://iml.jou.ufl.edu/projects/spring07/ayers/history.html

-

The Kitchen Project; Food History: The History of Cookies. Retrieved December 5,2011
from http://www.kitchenproject.com/history/cookies.htm

-

The Little Gym Rama, Thailand. Retrieved November 29, 2011 from
http://www.thelittlegymrama3.com/

-

The Power of the First Five years of Early Childhood Education. Retrieved December 1,
2011 from http://www.edthai.com/reform/mar22c.htm

-

TOT mobile voice, Y-tel 1234, Thailand. Retrieved December 2,2011, from
http://www.tot.co.th/index.php?option=com_linkcontent&categoryid=82&Itemid=60

-

Triple T Internet, 3 boadbrand, Thailand. Retrieved December 2,2011, from
http://www.3bb.co.th/home.php

-

TRIPOD: History of Drums. Retrieved December 5,2011 from
http://penz4.tripod.com/historyofdrums.html

-

UKE School: Ukulele History. Retrieved December 5,2011 from
http://www.ukeschool.com/ukulele/history.html

-

Weloveukulele: History of Ukulele. Retrieved December 5,2011 from
http://www.weloveukulele.com/?tag=ukulele-history

-

Yamaha Thailand Music School, Thailand. Retrieved November 29, 2011 from
http://www.yamaha.in.th/yamahanew/school.network.main.php?zone=Bangkok

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Appendix
 martial art tool
Head guard

Punch pad

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Boxing gloves

Belly protector

Kick bags

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Shin guards

Training floor pad

Price of tools boxing

1

1

Boxing tools price: http://www.free-webboard.com/view.php?nm=muaythai&qid=3

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Aikido tools

Price: 1,100 for children

1

1

Aikido tools: http://www.thaiaikikai.com/thai/gear.html

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 Art Tools

Apron

1

Whiteboard

2

1

http://www.ocs-handicraft.is.in.th/?md=product&ma=show&id=20
2
http://www.office2art.com/index.php?lay=show&ac=cat_show_pro_detail&cid=36816&pid=18164

0

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Tripod

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1

Color plate

2

1
http://www.office2art.com/index.php?lay=show&ac=cat_show_pro_detail&cid=40369&pid=18169

9
2
http://www.office2art.com/index.php?lay=show&ac=cat_show_pro_detail&cid=36852&pid=17947

2

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Paintbrush Set

1

Drawing Frame

2

1
http://www.office2art.com/index.php?lay=show&ac=cat_show_pro_detail&cid=36856&pid=17946

6
2
http://www.office2art.com/index.php?lay=show&ac=cat_show_pro_detail&cid=36850&pid=17112

0

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Ruler

1

Wood color

2

1

http://www.office2art.com/index.php?lay=show&ac=cat_show_pro_detail&cid=36874&pid
=162167
2

http://www.officedepot.co.th/ProductDetail.aspx?PID=ODP000178224

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Candle Color

1

Magic color

http://www.ninatoy.com/index.php?page=product&productid=83&category=53

1

http://www.ninatoy.com/index.php?page=product&productid=57&category=53

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Water Colur

http://www.trendyday.com/Product/1180970/%E0%B8%AA%E0%B8%B5%E0%B8%99%E0%
B9%89%E0%B8%B3%E0%B8%A1%E0%B8%B2%E0%B8%AA%E0%B9%80%E0%B8%95%E0%B8%AD%E0%B8%A3%
E0%B9%8C%E0%B8%AD%E0%B8%B2%E0%B8%A3%E0%B9%8C%E0%B8%95-5%E0%B8%A1%E0%B8%A5(%E0%B8%81%E0%B8%A5%E0%B9%88%E0%B8%AD%E0%B8%8712%E0%B8%AA%E0%B8%B
5)

Pencil

http://www.trendyday.com/Product/1500260/%E0%B8%94%E0%B8%B4%E0%B8%99%E0%
B8%AA%E0%B8%AD%E0%B9%80%E0%B8%82%E0%B8%B5%E0%B8%A2%E0%B8%99%E0%B
9%81%E0%B8%9A%E0%B8%9A%E0%B8%AA%E0%B9%80%E0%B8%95%E0%B9%87%E0%B8%94%E0%B9%80%E0%B8%A5%
E0%B9%88%E0%B8%AD%E0%B8%A3%E0%B9%8C%E0%B8%A5%E0%B8%B9%E0%B9%82%E0%B8%A1%E0%B8%81%E0%B8%A3%E0%B8%B2%
E0%B8%9F-2B-(1x12)

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Sharpener

http://www.trendyday.com/Product/1530600/%E0%B9%80%E0%B8%84%E0%B8%A3%E0%
B8%B7%E0%B9%88%E0%B8%AD%E0%B8%87%E0%B9%80%E0%B8%AB%E0%B8%A5%E0%B
8%B2%E0%B8%94%E0%B8%B4%E0%B8%99%E0%B8%AA%E0%B8%AD%E0%B8%AD%E0%B9%82%E0%B8%A3%E0%B8%A1%E0%B9%88%E0%B8%B2-AB-602

http://www.trendyday.com/Product/1520570/%E0%B8%A2%E0%B8%B2%E0%B8%87%E0%
B8%A5%E0%B8%9A%E0%B8%94%E0%B8%B4%E0%B8%99%E0%B8%AA%E0%B8%AD%E0%B8%84%E0%B8%A7%E0%B8%AD%E0%B8%99%E0%B8%95%E0%B8%B1%E0%B9%89%
E0%B8%A1-QE600-50(%E0%B8%81%E0%B8%A5%E0%B9%88%E0%B8%AD%E0%B8%8750%E0%B8%81%E0%B9%8
9%E0%B8%AD%E0%B8%99)

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Shelf

http://www.boeingbonus.com/store/product/view/Disney_Princess_Multi_Bin_Toy_Organizer_ ชั้นเก็บของเล่นลาย

เจ้าหญิง_%3E%3E%3E_พร้อมส่ง-20895556-th.html

http://www.boeing-bonus.com/store/product/view/Toy_Story_Multi_Bin_Organizer_ชั้นเก็บ

ของเล่นทอยสตอรี_่ %3E%3E%3E_พร้อมส่ง-20895539-th.html

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Plasticine

http://www.ninatoy.com/index.php?page=product&productid=1104&category=53

Dough

http://www.pantown.com/board.php?id=53490&area=4&name=board24&topic=5&action=
view

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 Cooking Tools

Cooking machine

Waffle machine

1

1

2

http://www.weloveshopping.com/template/e1/show_article.php?shopid=221389&qid=95778

2

http://www.weloveshopping.com/template/e1/showproduct1.php?pid=19908060&shopid=221389

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1

paddle

Oven machine

2

1
http://www.weloveshopping.com/template/e1/showproduct.php?pid=17456726&shopid=221389
2
http://www.weloveshopping.com/template/e1/showproduct1.php?pid=18395905&shopid=221389

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Donut machine

1

Sandwich machine

1

2

http://www.kitchenwaremarket.com/oscommerce/catalog/index.php?cPath= 125_405_506

2
http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?cPath=125_405_400

&products_id=2399

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Digital Balance

Mix machine

1

2

1
http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id=3216
2
http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id

=1460

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Cake decoration

1

Pot

http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id=
2025

Measuring cup

http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id=
1564

1
http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id

=2586

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Chopping block

http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id=
1492

Pan

http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id=
1132

Spade of frying pan

http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id=
2354

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Ladle

http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id=
2915

Circle of fry egg

http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id=
739

Heart of fry egg

http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id=
738

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Frame of aluminum cake

http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id=
2167

Bow of mix

http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id=
1134

Stove (toast grill) no smoke

http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?cPath=125_4
08_340&products_id=2395

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Electro-magnet stove and pot

http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?cPath=125_4
08_149&products_id=3711

Refrigerator

http://www.eaeasy.com/index.php?page=shop.product_details&category_id= 14&flypage=fl
ypage.tpl&product_id=466&option=com_virtuemart&Itemid=64

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Bakery method

http://www.bakeryland.co.th/content-สูตรขนม-4-5576-1.html

 Musical

Ukulele

Brand: OUNA
Cost: 2,200 THB.
Detail: Maple wood back and sides, tone and volume use for types of all
music

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Violin
Brand: LANDWIN 1 /4
Cost: 1,800 THB.
Detail: Indian rosewood back and sides, easy for children use and sound
support types of all music.

Drum
Brand: Symphony DR.DRUM
Cost: 23,000 THB.
Detail: Millennium starter drum set, 9-ply wood base/ 6-ply
wood toms/ share shell, clear drum and resohead, and
support type of all music.

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Company Location

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1

Bangkok International Preparatory and Secondary School

2

Location: Neared B.T.S station including

Kids Talented School

Kind of School: International school

Number of Student: now approaching 650

students

Kind of student: The Primary School caters

for students from 3 to 11 years of age

1

http://www.ddproperty.com/property/show/174876

http://maps.google.co.th/maps?hl=th&q=%E0%B9%82%E0%B8%A3%E0%B8%87%E0%B9%80%E0%B
8%A3%E0%B8%B5%E0%B8%A2%E0%B8%99%E0%B9%83%E0%B8%81%E0%B8%A5%E0%B9%89+%E
0%B8%96+%E0%B8%AA%E0%B8%B8%E0%B8%82%E0%B8%B8%E0%B8%A1%E0%B8%A7%E0%B8%B
4%E0%B8%97+26&bav=on.2,or.r_gc.r_pw.,cf.osb&biw=1280&bih=577&wrapid=tlif13238485109531
0&um=1&ie=UTF8&ei=V1PoTvqlMMeHrAeVttHCBw&sa=X&oi=mode_link&ct=mode&cd=3&ved=0CA4Q_AUoAg
2
http://www.eaeasy.com/index.php?page=shop.product_details&flypage=flypage.tpl&product_id=717&catego
ry_id=15&manufacturer_id=4&option=com_virtuemart&Itemid=64

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LG 32LK410

Size: 32" Full HD LCD TV

Detail: 1080p, SMART ENERGY SAVING, LCD TV, USB available, system Clear
Voice II Technology

Price: 10,500 baht

1

1
http://www.eaeasy.com/index.php?page=shop.product_details&flypage=flypage.tpl&product_id=717&catego
ry_id=15&manufacturer_id=4&option=com_virtuemart&Itemid=64

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G01A005-6: Velvet board posting

Size: 90*120 Cm. With Aluminum

Price: 1,400 baht

1

Air-Conditioning

1
2

Air-Conditioning 12,000BTU: Price13, 000 Baht

Air-Conditioning 9,000BTU: Price 11,300 Baht

2

3

http://www.nsboffice.com/productdetail-gid-657.aspx
http://th.88db.com/Home-Services/Air-Conditioning-Service/ad-1156252/

3

http://www.siammitsu.com/productMITSUBISHIHEAVYDUTY%E0%B8%A3%E0%B8%B8%E0%B9%88%E0%B8%99SRK10CKV9000BTU%E0%B8%AA%

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Decoration trees Kiet-Ti-Sak

Kind of: Dumbcane

Price: 100 Baht depend on size

1

Red Chair

Price: 350

2

Black Table

Price 19,900

E0%B8%B4%E0%B8%99%E0%B8%84%E0%B9%89%E0%B8%B2%E0%B9%83%E0%B8%AB%E0%B8%A1%E0%B94682-33098-1.html
6
http://www.nanagarden.com/%E0%B9%80%E0%B8%81%E0%B8%B5%E0%B8%A2%E0%B8%A3%E0%B8%95%E0%
B8%B4%E0%B8%A8%E0%B8%B1%E0%B8%81%E0%B8%94%E0%B8%B4%E0%B9%8C-122193-4.html
2
http://www.unicornfurniture.com/product.detail_791599_th_3901952#

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English Books for Student

Thai’s Books for Student

Aluminum Sink

Cooker hood

2
3
4

2

3

Price: 7,300 Baht

4

1

1

Price: 9,016 Baht

http://go2pasa.ning.com/group/shopping/forum/topics/15?xg_source=activity
http://www.oknation.net/blog/print.php?id=420905
http://www.thefurnish.com/Furniture-Category-aluminium-al0809-DESC-id_Record-45-1.html
http://www.bloggang.com/mainblog.php?id=my-happiness&month=16-08-2009&group=3&gblog=6

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Counter

1

Price: 8,000 Baht
CCTV Price:11,900 Baht

1

http://market.onlineoops.com/60714

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Stage for music show 7.2*3.6

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1

Price: 8,500 Baht

1

http://www.taradnoi.com/0/posts/47-%E0%B8%AD%E0%B8%B7%E0%B9%88%E0%B8%99%E0%B9%86%E0%B8%88%E0%B8%B4%E0%B8%9B%E0%B8%B2%E0%B8%96%E0%B8%B0/267%E0%B8%AD%E0%B8%B7%E0%B9%88%E0%B8%99%E0%B9%86/90210-%E0%B8%9A%E0%B8%B5%E0%B8%8B%E0%B8%B5%E0%B8%AD%E0%B8%B5%E0%B9%89%E0%B9%80%E0%B8%A7%E0%B9%89%E0%B8%99%E0%B8%97%E0%B
9%8C-%E0%B9%80%E0%B8%A3%E0%B8%99%E0%B8%97%E0%B8%AD%E0%B8%A5%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B9%83%E0%B8%AB%E0%B
9%89%E0%B9%80%E0%B8%8A%E0%B9%88%E0%B8%B2%E0%B9%81%E0%B8%A5%E0%B8%B0%E0%B8%88%
E0%B8%B1%E0%B8%94%E0%B8%88%E0%B8%B3%E0%B8%AB%E0%B8%99%E0%B9%88%E0%B8%B2%E0%B8
%A2%E0%B9%80%E0%B8%A7%E0%B8%97%E0%B8%B5%E0%B8%84%E0%B8%B8%E0%B8%93%E0%B9%80%E0%B8%AD%E0%B9%8B-086-6030111-02-759848113.html%20%20%E0%B9%80%E0%B8%A7%E0%B8%97%E0%B8%B5

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แบบรายการประวัติย่อของผู้ขอรับใบอนุญาตให้จัดตั้งโรงเรียนท้ายแบบ สช.1
เขียน………………………………………….
วันที…
่ …….เดือน………..…………พ.ศ…………….
ข้าพเจ้า………………………………ขอรับใบอนุญาตให้จัดตั้งโรงเรียน.............................................................
อาเภอ/เขต…………………………จังหวัด………………………………
ขอให้ถ้อยคาไว้ต่อเจ้าหน้าที่ ดังต่อไปนี้
1. ข้าพเจ้ามีสัญชาติ………….ศาสนา……………….เกิดวันที…
่ ………เดือน………………พ.ศ…………….

อายุ………..ปี………….เดือน…………………วัน
2. บ้านเกิดเลขที…
่ …………….ตรอก/ซอย………………….ถนน……………………………หมู่ท…
ี่ …………….ตาบล/

แขวง……………………….อาเภอ/เขต…………………….จังหวัด……………………
3.บ้านปัจจุบันเลขที่………………ตรอก/ซอย…………………ถนน……………………………หมู่ท…
ี่ ………...

ตาบล/แขวง……………อาเภอ/เขต…………………….จังหวัด……………………เลขหมายโทรศัพท์..................................
4. ชื่อบิดา ……………………….สัญชาติ………..อาชีพ……………ศาสนา…....... มารดาชื่อ…………………………

สัญชาติ……………อาชีพ…………………….ศาสนา………………
5.

ข้าพเจ้ามีทรัพย์สินหรือฐานะพอที่จะจัดตั้งและดาเนินการโรงเรียน

………………………………………………………………………………………………………..................................
6.

ข้าพเจ้า เคย/ไม่เคย ถูกให้ออกจากราชการโดยมีความผิดหรือปลดออกหรือไล่ออกจากราชการ

เรื่อง………………………………………………….เมื่อวันที…
่ …………เดือน……………………พ.ศ…………….
7.

เจ้า เคย/ไม่เคย ต้องโทษโดยคาพิพากษาถึงที่สุดให้จาคุกเป็นเวลา………ปี………….เดือน

ความผิดฐาน……………………………………ถูกจาคุก ตั้งแต่วันที…
่ ……เดือน………………….พ.ศ……………..
พ้นโทษเมื่อวันที…
่ ……..เดือน……………………พ.ศ……………………..

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8. ข้าพเจ้า เคย/ไม่เคย ถูกเพิกถอนใบอนุญาตให้จัดตั้งโรงเรียน………เมื่อวันที…
่ …..เดือน………พ.ศ………
9. ข้าพเจ้ามีคุณวุฒิทางการศึกษาดังนี้
9.1
9.2

ประกาศนียบัตรวิชาสามัญชั้น…………จาก……………………จังหวัด………………เมื่อ พ.ศ…………
ประกาศนียบัตรวิชาอาชีวศึกษาหรือปริญญาระดับอุดมศึกษา คือ

จาก…………………….....
9.3

……….จังหวัด………………….เมื่อ พ.ศ…………….......

ประกาศนียบัตร หรือใบรับรองสาเร็จวิชาชีพอื่น ๆ คือ

จาก……………………......…….จังหวัด………………….เมื่อ พ.ศ………………......
10. ข้าพเจ้าเคยประกอบอาชีพมาแล้วดังนี้ (สถานที่ทางานแห่งใดเข้าตั้งแต่เมื่อใดออกเมื่อใดออกเพราะเหตุใด

บอกให้ชัดเจนทุกระยะ)………………………………………………………………………………………………
11.ข้าพเจ้าขอรับรองว่าข้าพเจ้าเป็นผู้มีคุณสมบัติและไม่มีลักษณะต้องห้าม ตามมาตรา 19

แห่งพระราชบัญญัติโรงเรียนเอก พ.ศ.2525
ข้าพเจ้าขอรับรองว่า ข้อความที่ได้ให้การข้างต้นเป็นความจริงทุกประการ
(ลงมือชื่อ)………………………………….เจ้าของประวัติ
(ลงมือชื่อ)………………………….............พยาน
(ลงมือชื่อ)……………………………….......ผู้รับรอง

หมายเหตุ ผู้รับรองต้องเป็นข้าราชการตั้งแต่ระดับ 4 หรือเทียบเท่าขึ้นไป

หนังสือยินยอมให้จัดตั้งโรงเรียน
เขียนที…
่ …………………………………….
วันที…
่ ………เดือน…………………พ.ศ……………

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ข้าพเจ้า นาย,นาง,นางสาว……………………………………นามสกุล…………………………….
เป็นสามี/ภรรยาของ นาย,นาง,นางสาว……………………………………นามสกุล……………………………
โดยถูกต้องตามกฎหมายตามทะเบียนสมรส เลขที…่ ………………………ลงวันที…
่ ………………………….
เดือน……………………….พ.ศ……………….ซึ่งจดทะเบียน ณ เขต/อาเภอ………………………………..
จังหวัด……………………….ขอรับทราบและยินยอมในการจัดตั้งโรงเรียนเอกชน ประเภท………………….
ซึ่ง นาย, นาง, นางสาว…………………………….นามสกุล…………………………………………………..
ได้ยื่นคาร้องขอจัดตั้ง เมื่อวันที…
่ ……………เดือน…………………………พ.ศ…………………………….

(ลงชื่อ)……………………………………สามี/ภรรยาผู้ให้คายินยอม
(………………………………….)

(ลงชื่อ)…………………………………..พยาน
(………………………………..)

(ลงชื่อ)…………………………………..พยาน
(………………………………..)

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หนังสือขอแต่งตั้งผู้จัดการ
เขียน
ที่……………………………………………
วันที่ ……………..เดือน……………………..
พ.ศ………..
ข้าพเจ้า (นาย, นาง,นางสาว)…………………………………………………………………ในฐานะ
ผู้รับใบอนุญาตโรงเรียน………………………………..ขอแต่งตั้งให้ (นาย, นาง, นางสาว)………………………
เป็นผู้จัดการโรงเรียน…………………………………….ซึ่งตั้งอยู่ที่เลขที…
่ ………….ตาบล……………………..
อาเภอ…………………………..จังหวัด……………………………………
เพื่อเป็นหลักฐานในการนี้ ข้าพเจ้าจึงได้ลงลายมือชื่อไว้เป็นสาคัญต่อหน้าพยาน

ลงชื่อ………………………………………ผู้รับใบอนุญาต
(………………………………………)

(ลงชื่อ)…………………………………..พยาน
(………………………………..)

(ลงชื่อ)…………………………………..พยาน
(………………………………..)

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หนังสือขอแต่งตั้งครูใหญ่
เขียนที…
่ ……………………………………….
วันที…
่ ………เดือน……………………..พ.ศ………….

ข้าพเจ้า (นาย,นาง,นางสาว)………………………………………………………………….ในฐานะ
ผู้จัดการโรงเรียน………………………………………….ตามใบอนุญาตเลขที…
่ ……………………………….
ลงวันที…
่ ………………………โดยได้รับความเห็นชอบจาก (นาย,นาง,นางสาว)……………………………….
ผู้รับใบอนุญาตโรงเรียน………………………………แล้ว ขอแต่งตั้งให้ (นาย,นาง,นางสาว)……………………
เป็นครูใหญ่โรงเรียน…………………………………..ซึ่งตั้งอยู่ที่เลขที…
่ ……………ถนน………………………
ตาบล…………………………..อาเภอ………………………………จังหวัด…………………………………….
เพื่อเป็นหลักฐานในการนี้ ข้าพเจ้าพร้อมด้วยผู้รับใบอนุญาตในฐานะผู้ให้ความเห็นชอบ จึงได้ลง
ลายมือชื่อ
ไว้เป็นสาคัญต่อหน้าพยาน
(ลงชื่อ)…………………………………..ผู้รับใบอนุญาต
(…………………………………..)
(ลงชื่อ)……………………………………ผู้จัดการ
(………………………………..)

(ลงชื่อ)…………………………………..พยาน
(………………………………..)

(ลงชื่อ)…………………………………..พยาน
(………………………………..)

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หนังสือรับรองสัญชาติไทยโดยการเกิด
เขียนที…
่ ………………………………..
วันที…
่ ….เดือน…………………….พ.ศ…………
เรื่อง รับรองตัวเอง
เรียน ผู้ว่าราชการจังหวัดอุบลราชธานี

ข้าพเจ้า………………………………………..เกิดวันที…
่ ……………………………….
อายุ……………ปี เกิดที่บ้านเลขที…
่ …………..ถนน……………………………ซอย………………………
ตาบล/แขวง……………………………..อาเภอ/เขต………………………..จังหวัด…………………………
มีบิดาชื่อ……………………………..สัญชาติไทย………………………….เชื้อชาติ…………………………
ข้าพเจ้าขอรับรองว่าข้าพเจ้ามีสัญชาติไทย ตามที่ปรากฎในสาเนาทะเบียนบ้าน และมี
สัญชาติไทยโดยการเกิด กรณีที่มีบิดาเป็นสัญชาติไทย และเกิดในราอาณาจักรไทย โดยที่ไม่ได้โอนหรือ
แปลงสัญชาติมาก่อน
ดังนั้น ถ้าปรากฎว่าข้าพเจ้ามิได้มีสัญชาติไทยโดยการเกิด ตามที่ข้าพเจ้ายืนยันไว้
ข้าพเจ้ายินดีรับโทษตามกฎหมายทุกประการ
จึงลงลายมือชื่อไว้เป็นหลักฐาน

ขอแสดงความนับถือ
(……………………………………….)
(ลงชื่อ)…………………………………..พยาน
(………………………………..)

(ลงชื่อ)…………………………………..พยาน
(………………………………..)

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สช.4
เลขรับที…
่ …………………….
วันที…
่ ………………………..

คาขอรับใบอนุญาตให้เป็นผู้จัดการ

(สาหรับเจ้าหน้าที่เป็นผู้กรอก)

----------------------

เขียนที…
่ ……………………………………
วันที…
่ ……เดือน……………………..พ.ศ…………
ข้าพเจ้า……………………………….เกิดวันที…
่ ……..เดือน……………………พ.ศ…………
อายุ………..ปี สัญชาติ…………….ศาสนา…………..อยู่บ้านเลขที…
่ ………………………………………
1.

ตรอก/ซอย………………………..ถนน……………………….หมู่ท…
ี่ ………ตาบล/แขวง…………………..
อาเภอ/เขต……………………..จังหวัด………………………….เลขหมายโทรศัพท์…………………………
บ้านเกิดเลขที…
่ ……………..ตรอก/ซอย……………………….ถนน…………………………………………
ตาบล/แขวง………………………อาเภอ/เขต…………………………..จังหวัด………………………………
ชื่อบิดา……………………………….สัญชาติ……………อาชีพ…………………….ศาสนา……………….
ชื่อมารดา……………………………สัญชาติ……………อาชีพ…………………….ศาสนา……………….
ข้าพเจ้ามีวุฒิการศึกษาดังนี้
2.1 สาเร็จวิชาสามัญชั้น…………………………..จาก…………………………………………
จังหวัด………………………………………………เมื่อ พ.ศ………………………………………………….
2.

ได้รับปริญญาหรือประกาศนียบัตรทางการศึกษา คือ
(1)………………………………………………………จาก…………………………………………………
2.2

จังหวัด………………………………………………เมื่อ พ.ศ………………………………………………….
(2)………………………………………………………จาก…………………………………………………

จังหวัด………………………………………………เมื่อ พ.ศ………………………………………………….
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(3)………………………………………………………จาก…………………………………………………

จังหวัด………………………………………………เมื่อ พ.ศ………………………………………………….
ได้รับปริญญา ประกาศนียบัตร หรือใบรับรองสาเร็จวิชาชีพอื่น คือ
(1)………………………………………………………จาก…………………………………………………
2.3

จังหวัด………………………………………………เมื่อ พ.ศ………………………………………………….
(2)………………………………………………………จาก…………………………………………………

จังหวัด………………………………………………เมื่อ พ.ศ………………………………………………….
(3)………………………………………………………จาก…………………………………………………..

จังหวัด………………………………………………เมื่อ พ.ศ………………………………………………….

ข้าพเจ้าเคยประกอบอาชีพมาแล้ว ดังนี้ (สถานที่ทางานแห่งใด เข้าตั้งแต่เมื่อใด ออกเมื่อใด
ออกเพราะเหตุใด บอกให้ชัดเจนทุกระยะ)…………………………………………………………………
3.

ข้าพเจ้าเคยเป็นครูครั้งหลักสุดในโรงเรียนเอกชน คือ โรงเรียน………………………………
หรือโรงเรียนรัฐบาล คือ โรงเรียน…………………………………………………………………………….
4.

ตั้งอยู่ที่อาเภอ/เขต………………………….จังหวัด………………………เข้าเมื่อ………………………..
ออกเมื่อ……………………………….เหตุที่ออก……………………………………………………………
ข้าพเจ้า เคย/ไม่เคย ถูกให้ออกจากราชการ โดยมีความผิด หรือปลดออกหรือไล่ออก
จากราชการ เรื่อง…………………………….ในความผิดฐาน………………………………………………
5.

เมื่อวันที…
่ ……………..เดือน………………………………..พ.ศ………………………………………….
ข้าพเจ้า เคย/ไม่เคย ต้องโทษโดยคาพิพากษาถึงที่สุดให้จาคุกเป็นเวลา………ปี……….เดือน
ในความผิดฐาน…………………………………………………………………………………ถูกจาคุกตั้งแต่
6.

วันที…
่ ……เดือน………………พ.ศ………..พ้นโทษเมื่อวันที…
่ ……..เดือน…………………..พ.ศ………..
ข้าพเจ้า เคย/ไม่เคย ถูกเพิกถอนใบอนุญาตให้เป็นผู้จัดการโรงเรียน……………………………
เมื่อวันที…
่ ……….เดือน…………………….พ.ศ……………………
7.

8.

ขอยื่นคาขอรับใบอนุญาตให้เป็นผู้จัดการโรงเรียน………………………………………………..
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ประเภท……………………ระดับ…………………………ตั้งอยู่เลขที…
่ ………..ตรอก/ซอย…………………
ถนน………………………..หมู่ที่…………ตาบล/แขวง……………………..อาเภอ/เขต……………………..
จังหวัด……………………..เลขหมายโทรศัพท์………………………………………………………………….
โดยผู้รับใบอนุญาตได้ทาสัญญาจ้างข้าพเจ้าให้เป็นผู้จัดการและได้แต่งตั้งให้เป็นผู้จัดการแล้ว ตั้งแต่วันที…่ …
เดือน…………………………พ.ศ………………
9.

ข้าพเจ้าขอรับรองว่าข้าพเจ้าเป็นผู้มีคุณสมบัติและไม่มีลักษณะต้องห้ามเป็นผู้จัดการตามมาตรา
32

แห่งพระราชบัญญัติโรงเรียนเอกชน พ.ศ. 2525
10.

พร้อมคาขอนี้ ข้าพเจ้าได้แนบหลักฐานต่าง ๆ ของผู้ขอรับใบอนุญาตให้เป็นผู้จัดการมาด้วย คือ
(1) หลักฐานที่แสดงว่ามีสัญชาติไทยโดยการเกิด
(2) สาเนาหรือภาพถ่ายทะเบียนบ้าน
(3) หลักฐานแสดงความรู้ ตามระเบียบที่รัฐมนตรีกาหนดตามมาตรา 32(2)
(4) ใบรับรองแพทย์
(5) รูปถ่ายครึ่งตัว หน้าตรง ไม่สวมหมวก ขนาด 5 x 6 เซนติเมตร ซึ่งถ่ายมาแล้วไม่เกินหกเดือน
(6) ภาพถ่ายบัตรประจาตัวประชาชนหรือบัตรอื่นที่ใช้แทนบัตรประจาตัวประชาชน
(7) สัญญาจ้างเป็นผู้จัดการและหลักฐานการแต่งตั้งให้เป็นผู้จัดการจากผู้รับใบอนุญาต
(ลงมื่อชื่อ)…………………………………..ผู้ยื่นคาขอ

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สช. 7
เลขรับที่
...............................
วันที่

คาขอรับใบอนุญาตให้เป็นครูใหญ่

...............................
.....
ลงชื่อ....................ผู้

เขียนที่
..........................................................

รับคาขอ

วันที.่ .............เดือน
..............................พ.ศ............

1. ข้าพเจ้า
.....................................................................……..เกิดวันที่
............
เดือน...........................พ.ศ.................อายุ...............ปีสญ
ั ชาติ
..........................ศาสนา...................
อยู่บ้านเลขที.่ .....................ตรอก/ซอย..............................ถนน
...................................หมู่ที่.............
ตาบล/แขวง................................อาเภอ/เขต
..........................................จังหวัด................................
เลขหมายโทรศัพท์.........................................บ้านเกิดเลขที่
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.......................ตรอก/ซอย.....................
ถนน....................................หมู่ที่.................ตาบล/แขวง
.......................................อาเภอ/เขต..................................
จังหวัด...................................ชื่อบิดา
.................................................สัญชาติ...............อาชีพ
.................................
ศาสนา..................................ชื่อมารดา
.............................................สัญชาติ................อาชีพ
.................................
ศาสนา....................................
2. ข้าพเจ้ามีวุฒิการศึกษาดังนี้
2.1 สาเร็จวิชาสามัญชั้น
.............................................................................................
.......................
จาก...........................................................จังหวัด
.....................................................เมื่อ พ.ศ..............................
2.2 ได้รับปริญญาหรือประกาศนียบัตรทางการศึกษา คือ
(1) ...............................................................จาก
.....................................................................
จังหวัด...............................................................เมื่อ พ.ศ
....................................................................................
(2)................................................................จาก
...............................................................................
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จังหวัด...............................................................เมื่อ พ.ศ
...................................................................................
(3) .....................................................................จาก
.............................................................................
จังหวัด...............................................................เมื่อ พ.ศ
...................................................................................
2.3 ได้รับปริญญา ประกาศนียบัตร หรือใบรับรองสาเร็จวิชาชีพอื่น คือ
(1) .....................................................................จาก
..............................................................................
จังหวัด...............................................................เมื่อ พ.ศ
....................................................................................
(2).....................................................................จาก
.............................................................................
จังหวัด...............................................................เมื่อ พ.ศ
...................................................................................
(3) .....................................................................จาก
............................................................................
จังหวัด...............................................................เมื่อ พ.ศ
..................................................................................
3. เฉพาะครูชาวต่างประเทศ ข้าพเจ้ามีใบสาคัญประจาตัวคนต่างด้าว
เลขที.่ .............................................
ออกให้ ณ สถานีตาตรวจ................................................จังหวัด
.........................................................................
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และข้าพเจ้ามีความรู้ภาษาไทยสอบไล่ได้ชั้น.........................จาก
....................................เมื่อ พ.ศ.........................
4. ข้าพเจ้าเคยประกอบอาชีพมาแล้ว ดังนี้ (สถานที่ทางานแห่งใด เข้า
ตั้งแต่เมื่อใด ออกเมื่อใด ออกเพราะเหตุใด
บอกให้ชัดเจนทุก
ระยะ)......................................................................................
.....................................................
5. ข้าพเจ้าเป็นครูครั้งหลังสุดในโรงเรียนเอกชน คือ โรงเรียน
.........................................................................
หรือโรงเรียนรัฐบาล คือ โรงเรียน
.....................................................ตั้งอยู่ที่อาเภอ/เขต
.............................................
จังหวัด...............................................เข้าเมื่อ
..............................................ออกเมื่อ
...............................................
เหตุที่ออก
.............................................................................................
.................................................................
6. ข้าพเจ้าได้สมัครเป็นสมาชิกคุรุสภา ตามใบเสร็จรับเงินเล่มที่
............................เลขที.่ ...............................
ประจาปี.......................................
7. ข้าพเจ้า เคย/ไม่เคย ถูกให้ออกจากราชการโดยมีความผิด หรือปลด
ออกหรือไล่ออกจากราชการ เรื่อง
.......................................................................ในความฐาน
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..........................................................................
เมื่อวันที.่ ...............................เดือน
............................................พ.ศ
..............................................
8. ข้าพเจ้าเคย/ไม่เคย ต้องโทษโดยคาพิพากษาถึงที่สุดให้จาคุกเป็น
เวลา........................ปี...................เดือน
ในความผิดฐาน.................................................................ถูก
จาคุกตั้งแต่เมื่อวันที.่ .................................................
เดือน..................................พ.ศ..........................พ้นโทษเมื่อ
วันที.่ .........................เดือน...................พ.ศ................
9. ข้าพเจ้าเคย/ไม่เคย ถูกเพิกถอนใบอนุญาตให้เป็นครูใหญ่โรงเรียน
............................................................
เมื่อวันที.่ ......................เดือน..............................พ.ศ
..............................
10. ขอยื่นคาขอรับใบอนุญาตให้เป็นครูใหญ่โรงเรียน
..................................................................................
ประเภท........................................ระดับ
..................................ตั้งอยู่เลขที.่ ......................ตรอก/ซอย
......................
ถนน............................หมู่ท.ี่ .............................ตาบล/แขวง
..................................อาเภอ/เขต................................
จังหวัด...................................................เลขหมายโทรศัพท์
...........................................
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11. ข้าพเจ้าขอรับรองว่าข้าพเจ้าเป็นผู้มีคุณสมบัติและไม่มีลักษณะ
ต้องห้ามตามมาตรา 40 แห่งพระราชบัญญัติ
โรงเรียนเอกชน พ.ศ. 2525
12. พร้อมคาขอนี้ ข้าพเจ้าได้แนบหลักฐานต่าง ๆ ของผู้ขอรับ
ใบอนุญาตให้เป็นครูใหญ่มาด้วย คือ
(1) สาเนาหรือภาพถ่ายใบอนุญาตให้เป็นครู ตามมาตรา 39
(2) สาเนาหรือภาพถ่ายทะเบียนบ้าน
(3) หลักฐานแสดงความรู้และประสบการณ์ตามระเบียบที่รัฐมนตรี
กาหนดตามมาตรา 35 (2)
(4) ใบรับรองแพทย์
(5) รูปถ่ายครึ่งตัว หน้าตรง ไม่สวมหมวก ขนาด 5 x 6 เซนติเมตร ซึ่ง
ถ่ายมาแล้วไม่เกินหกเดือน
จานวนแปดรูป
(6) ภาพถ่ายบัตรประจาตัวประชาชนหรือบัตรอื่นที่ใช้แทนบัตร
ประจาตัวประชาชน
(7) สัญญาจ้างเป็นครูใหญ่และหลักฐานการแต่งตั้งจากผู้จัดการโดย
ความเห็นชอบของผู้รับใบอนุญาต

(ลงชื่อ)..............................................ผู้ยื่นคาขอ

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แบบสัญญาการเป็นครูใหญ่และครูท้ายระเบียบกระทรวงศึกษาธิการ
ว่าด้วยการคุ้มครองการทางานของครูใหญ่และครูโรงเรียนเอกชน
พ.ศ.๒๕๔๒
สถานที่
.............................................................
วันที.่ ............เดือน
..........................พ.ศ..........................
สัญญานี้ทาขึ้นระหว่าง
.........................................................................................................
...............
ผู้รับใบอนุญาต...........................................................ตั้งอยู่เลขที่
.............................หมู่ท.ี่ ...............................
ตรอก/ซอย.......................................................ถนน
.........................................................................................
อาเภอ...............................................จังหวัด
.................................................โทรศัพท์......................................
ซึ่งต่อไปนี้เรียกว่า “ผู้รับใบอนุญาต”ฝ่ายหนึ่ง กับ
..............................................................................................
อายุ.............ปี วุฒิสามัญ...............................................วุฒิทางครู
...................................................................
วุฒิพิเศษ.......................................................ปัจจุบันอยู่บ้านเลขที่
....................................................................
หมู่ท.ี่ ....................ตรอก/ซอย..........................................ถนน
.........................................................................
อาเภอ...................................จังหวัด
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.........................................................โทรศัพท์
.........................................
ซึ่งต่อไปนี้เรียกว่า “ครู” ครูและครูใหญ่ในโรงเรียน
.........................................................................และ “ครู”
ตกลงเข้าเป็น ครูใหญ่, ครู, ครูและครูใหญ่ตามเงื่อนไขที่กาหนดในสัญญานี้ ตั้งแต่วันที่
...............................
เดือน...........................................พ.ศ..............เป็นต้นไป
ข้อ๒ ผู้รับใบอนุญาตตกลงให้เงินเดือนหรือค่าสอนครั้งแรกไม่ต่ากว่าอัตราตาม
วุฒิ
ที่ทางราชการกาหนด ดังนี้
(๑) เงินเดือนจ่ายให้เป็นรายเดือน เดือนละ

....................................................บาท
(๒) ค่าสอนสาหรับครูพิเศษที่สอนเป็นรายชั่วโมง ซึ่งมิใช่ครูประจา จ่ายให้เป็น
รายชั่วโมง
ชั่วโมง...........................................บาท
ข้อ
กาหนดไว้

๓ “ผู้รับใบอนุญาต”ตกลงจ่ายเงินเดือน ค่าสอนและค่าล่วงเวลาต่าง ๆ ตามที่

ในระเบียบกระทรวงศึกษาธิการว่าด้วยการคุ้มครองการทางานของครูใหญ่และครู
โรงเรียนเอกชน
พ.ศ.๒๕๒๕ ให้แก่ “ครู” ตามกาหนดเวลาดังนี้
(๑) จ่ายเงินเดือน ไม่ช้ากว่าวันที่ ๓ ของเดือนถัดไปทุกเดือน
(๒) จ่ายค่าสอน ค่าล่วงเวลาต่าง ๆ เป็น รายสัปดาห์/รายเดือน
ข้อ ๔ “ผู้รับใบอนุญาต”ตกลงจ่ายเงินเดือน ค่าสอน หรือค่าล่วงเวลาต่าง ๆ
ตามที่กาหนด
ไว้ในระเบียบคุ้มครองการทางานให้แก่ “ครู” ตามประกาศสานักงานคณะกรรมการ
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การศึกษา
เอกชนทุกครั้ง และจะพิจารณาปรับเงินเดือนให้แก่ “ครู” ที่ได้ทางานมาครบรอบปีหนึ่ง

โดยถือเอาความรู้ ความสามารถและความดีความชอบในการปฏิบัติหน้าที่เป็นหลัก
พิจารณา
ข้อ

๕ “ครู” ตกลงจะปฏิบัติงานในหน้าที่ครูอย่างเต็มความสามารถ และจะประพฤติ

ตน
ให้อยู่ในจรรยา มรรยาทและวินัยครู
/ข้อ ๖
“ผู้รับใบอนุญาต”
ข้อ ๖ “ผู้รับใบอนุญาต” ตกลงจะปฏิบัติต่อ “ครู” ตามเงื่อนไขที่กาหนดไว้ใน
ระเบียบ
กฎหมายและคาสั่งของทางราชการทุกประการ
ข้อ ๗ “ผู้รับใบอนุญาต” ตกลงจะหักเงินเดือนจากครูเพื่อเป็นเงินสมทบส่วนของ
ครู
เท่านั้น แล้วต้องนาเงินที่หักจาก “ครู” และเงินส่วนที่ “ผู้รับใบอนุญาต” ต้องจ่ายเป็น
เงินสมทบ
ส่วนของผู้รับใบอนุญาต ไปส่งกองทุนสงเคราะห์ภายในเวลาที่กาหนดไว้ และหากไม่
นาส่ง
เงินสมทบภายในเวลาที่กาหนด “ผู้รับใบอนุญาต” ยินยอมจ่ายเงินสวัสดิการต่าง ๆ เช่น
ค่ารักษาพยาบาล ค่าเล่าเรียนบุตร ค่าทดแทน และเงินสงเคราะห์หรือสวัสดิการอื่น ๆ
ที่ทางราชการจ่ายให้แก่ครู ที่ครูพึงมีสิทธิได้ตามกฎหมายให้แก่ “ครู” โดยทันที
ข้อ ๘ คู่สัญญาซึ่งประสงค์จะบอกเลิกสัญญา จะต้องแจ้งเป็นหนังสือให้แก่
คู่สัญญา
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อีกฝ่ายหนึ่งทราบล่วงหน้าตามเงื่อนไขที่กาหนดไว้ในระเบียบทุกประการ
ข้อ ๙ ในกรณีที่ “ผู้รับใบอนุญาต” บอกเลิกสัญญาหรือสัญญาการเป็นครูได้
สิ้นสุดลง
อันเนื่องจากความผิดหรือความบกพร่องของ “ผู้รับใบอนุญาต” ยินยอมจ่ายค่าชดเชย
และหรือ
ค่าชดเชยพิเศษให้แก่ “ครู” ตามจานวนและเงื่อนไขที่กาหนดไว้ในระเบียบ
กระทรวงศึกษาธิการ
ว่าด้วยการคุ้มครองการทางานของครูใหญ่และครูโรงเรียนเอกชน พ.ศ. ๒๕๔๒ ข้อ ๓๒
และ
ตามกฎหมายที่เกี่ยวข้องทุกประการ
ข้อ ๑๐ เมื่อ “ครู” ได้ปฏิบัติงานติดต่อกันมาในรอบปีการศึกษาหนึ่ง มี
กาหนดเวลา
ไม่น้อยกว่า ๙ เดือน นับแต่วันที่เข้าเป็นครูใหญ่หรือครูถึงวันที่ขอลาออกในระหว่างปิด
ภาคเรียน
ปลายปีการศึกษา ให้ผู้รับใบอนุญาตจ่ายเงินเดือนให้ครูใหญ่หรือครูถึงวันที่ ๓๐ เมษายน
ข้อ ๑๑ ข้อตกลงอื่นใดระหว่างผู้รับใบอนุญาตกับครูใหญ่หรือครูที่ขัดหรือแย้งกับ
สัญญานี้
ให้ถือว่าไม่มีผลบังคับ
สัญญานี้ทาขึ้นเป็น ๓ ฉบับ มีข้อความตรงกัน คู่สัญญาถือไว้คนละฉบับ และส่ง
ประกอบคาร้องขออนุญาตเป็นครูใหญ่หรือครูต่อสานักงานเจ้าหน้าที่เป็นหลักฐานหนึ่ง
ฉบับ
คู่สัญญาได้ทราบข้อความในสัญญานี้โดยตลอดแล้ว จึงลงชื่อไว้เป็นสาคัญต่อหน้าพยาน

Welcome To Kids Talented

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ลงชื่อ............................................ผู้รับ
ใบอนุญาต
ลงชื่อ............................................
ครูใหญ่หรือครูคู่สัญญา
ลงชื่อ...........................................
พยาน
ลงชื่อ...........................................
พยาน

Welcome To Kids Talented

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หนังสือรับรอง
ของ
วิศวกรผูร้ บั รองความมัน่ คงของอาคาร

เขียนที่
..................................................
วันที.่ ................เดือน
...................พ.ศ................

โดยหนังสือฉบับนี้ ข้าพเจ้า........................................อายุ
...............ปี เชื้อชาติ..................
สัญชาติ....................อยู่บ้านเลขที.่ .............หมู่ท.ี่ ................ซอย
.......................ถนน..................................
อาเภอ................................จังหวัด..........................................ที่ทางาน
....................................................
โทรศัพท์ที่ทางาน.............................โทรศัพท์ที่บ้าน..........................ได้รับอนุญาต
ให้ประกอบวิชาชีพวิศวกรรม
ควบคุมประเภท..........................................................สาขา
...........................แขนง......................................
ตามใบอนุญาตเลขทะเบียน....................................และขณะนี้ไม่ได้ถูกเพิกถอน
ใบอนุญาตให้ประกอบวิชาชีพ
ขอรับรองว่าข้าพเจ้าเป็นผู้ตรวจสอบและรับผิดชอบความมั่นคงของอาคาร ตาม
ตาแหน่งของอาคารที่แนบมาพร้อมนี้ และขอรับผิดชอบต่อความเสียหายหรืออันตรายใด ๆ
ทั้งหมดอันเกิดจากการใช้สอยอาคารดังกล่าวนี้แต่เพียงผู้เดียว

Welcome To Kids Talented

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เป็นอาคารปลูกสร้างชนิด.......................จานวน.....................หลัง
เพื่อใช้.....................................ของ
.........................................................................................................
ปลูกสร้างในโฉนดที่ดิน....................................หมู่ท.ี่ ........................ซอย
............................................ถนน............................ตาบล
...........................................อาเภอ................................จังหวัด
................................
ตามแผนผังบริเวณที่ข้าพเจ้าได้ลงนามรับรองไว้แล้ว ซึ่งแนบมาพร้อมเรื่องราวรับรองความมั่นคง
ของอาคารนี้
เพื่อเป็นหลักฐาน ข้าพเจ้าได้ลงลายมือชื่อพร้อมแนบสาเนาใบอนุญาต ประกอบ
วิชาชีพวิศวกรรมควบคุมไว้เป็นสาคัญ
ชือ่ ..................................................วิศวกรผู้รับรอง
(.................................................)
ลงชื่อ............................................ผู้ขออนุญาต
(.................................................)
ลงชื่อ.........................................พยาน
(................................................)
ลงชื่อ................................................พยาน
(................................................)

Welcome To Kids Talented

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Welcome To Kids Talented

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Welcome To Kids Talented

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