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Introduction Review of literature Need, Title and objectives Research methodology
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from a fixed location such as a department store or kiosk. Purchasers may be individuals or businesses. Retailing may include subordinated services. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategies. in small or individual lots for direct consumption by the purchaser. that is. the local kirana shops. those who are registered for sale tax. and also the privately owned large retail business. usually through shops / stores(Oxford Dictionary) and retailing is the business of selling goods to the public. Retailing consists of goods or merchandise. It is done by organizing the products availability on a relatively large scale and supplying them to customers on a relatively small scale. such as delivery. either directly or through a wholesaler. nonbusiness use ( Philip Kotler). owner manned general stores etc TOP 10 RETAILERS (2010) 2 . A retailer buys goods or products in large quantities from manufacturers or importers. These include the corporate backed hypermarkets and retail chains. refers to the traditional formats of low-cost retailing. Retail establishments are often called shops or stores. Retail: Retail consists of the sale of goods or merchandise from a fixed location. Unorganized Retail Store: Unorganized retailing on the other hand. and then sells smaller quantities to the end-user. income tax etc. such as a department store Organized Retail Store: Organized retail store refers to trading activities undertaken by licensed retailers. also known as e-commerce is the latest form of non-shop retailing. Online retailing. The word "Retail" originates from a French-Italian word which means selling of goods to the public. for example. Retailers are at the end of the supply chain which includes a Person or Agent or Agency or Company or Organization who is instrumental in reaching the Goods or Merchandise or Services to the End User or Ultimate Consumer.INTRODUCTION RETAILING : An over view Retailing include all activities involved in selling goods or services to the final customer for personal. usually through shops / stores.
Organised 3 . The retail industry is divided into organised and unorganised sectors. Over 14 million outlets operate in the country and only 4% of them being larger than 500 sq ft (46 m2) in size.Ranking by annualised US$ retail sales Wal-Mart Kroger Corp Target Corp Walgreen Co The Home Depot Inc Costco CVS Caremark Lowe’s Sears Holdings Best Buy 2010 1 2 3 4 5 6 7 8 9 10 Types of Retail Stores • • • • • • • • • • • • Department store Mass merchandiser Specialty retailer Supermarket Convenience store Discount store Off-price retailer Factory outlet Wholesale club Vending In-home shopping Catalog showroom RETAILING IN INDIA Retailing is one of the pillars of the economy in India and accounts for 13% of GDP.
Growth of Retail Sector in India An increasing number of people in India are turning to the services sector for employment due to the relative low compensation offered by the traditional agriculture and manufacturing sectors. There are taxes for moving goods to states. Organized retail such supermarkets accounts for just 4% of the market as of 2008. and also the privately owned large retail businesses. limitations of mass media and existence of counterfeit goods. washing machines. little use of IT systems. that is. While India presents a large market opportunity given the number and increasing purchasing power of consumers. and even within states. refers to the traditional formats of low-cost retailing. Consumers in the status category buy because they need to maintain a position in their social group. and gaming consoles. those who are registered for sales tax. When it comes to the festival shopping season. convenience stores. purchase decisions can be separated into two categories: status-oriented and indulgence-oriented. it is primarily the status-oriented segment that contributes largely to the retailer’s cash register. 1.8 million households in India have an annual income of over 45 lakh (US$91. complex distribution network. etc. camcorders.260). Indulgence-oriented products include plasma TVs. owner manned general stores. state-of-the-art home theatre systems.19 m2)/ person is lowest in the world Indian retail density of 6 percent is highest in the world. iPods. paan/beedi shops. on the other hand. 4 . over thirty regulations such as "signboard licences" and "anti-hoarding measures" may have to be complied before a store can open doors. the local kirana shops. high-end digital cameras. Delving further into consumer buying habits. income tax.microwave ovens and DVD players fall in the status category. CTVs/LCDs. small ticket sizes. Moreover. for example. Regulations prevent most foreign investment in retailing. dishwashers. Challenges include: Geographically dispersed population. Unorganised retailing. there are significant challenges as well given that over 90% of trade is conducted through independent local stores. refrigerators. hand cart and pavement vendors Most Indian shopping takes place in open markets and millions of independent grocery shops called kirana. from states.retailing refers to trading activities undertaken by licensed retailers. Indulgence-oriented buying happens with those who want to enjoy life better with products that meet their requirements. These include the corporate-backed hypermarkets and retail chains. India has highest number of outlets per person (7 per thousand) Indian retail space per capita at 2 sq ft (0. THE INDIAN RETAIL MARKET Indian market has high complexities in terms of a wide geographic spread and distinct consumer preferences varying by each region necessitating a need for localization even within the geographic zones.
of mall space under development 5 . leaving a gap of 500.000. India has topped the A. the retail business in India is estimated to grow at 13% from $322 billion in 2006-07 to $590 billion in 2011-12.96 billion.9%.000 sq ft (65. ft. With over 1. maintaining its position as the most attractive market for retail investment.000 supermarkets projected to come up by 2011. The predictions for 2008 is 7. It is a huge industry in terms of size and according to India Brand Equity Foundation (IBEF). Top Retailers in India • • • • • • Pantaloon Retail: K Raheja Group Tata group RPG group Landmark group Piramal Group Present Indian Scenario ➢ Unorganized market: Rs.000 crores ➢ Organized market: Rs. it is valued at about US$ 395.T. Property developers are creating retail real estate at an aggressive pace and by 2010.000. 583.000.000. Rapid change with investments to the tune of US $ 25 billion is being planned by several Indian and multinational companies in the next 5 years.000 m2) as compared to today. India will need additional retail space of 700. The unorganized retail sector is expected to grow at about 10% per annum with sales expected to rise from $ 309 billion in 2006-07 to $ 496 billion in 2011-12.000 new modern Outlets in the last 3 years ➢ Over 5. Organised retail is expected to garner about 16-18 percent of the total retail market (US $ 65-75 billion) in the next 5 years. Kearney’s annual Global Retail Development Index (GRDI) for the third consecutive year.000 m2). The enormous growth of the retail industry has created a huge demand for real estate.000 hypermarkets and 3.] The Retail Business in India is currently at the point of inflection. The Indian economy has registered a growth of 8% for 2007. 000 crores ➢ Over 4.000 sq ft (19.000 sq.000 m2) that needs to be filled. 300 malls are estimated to be operational in the country.000 sq ft (46.5.000.The organized retail market is growing at 35 percent annually while growth of unorganized retail sector is pegged at 6 percent. at a cost of US$15–18 billion.000.000. Current projections on construction point to a supply of just 200. According to the Icrier report.
000 sq. Indian retailing is clearly at a tipping point. Lucknow. Ludhiana and Nasik that will power India up the rankings soon. India is currently the ninth largest retail market in the world. the opportunity is huge—by 2010. But organized retail is estimated at only US$ 8 billion. However. 35. A proper environment creates an image and a status about the store upon the customer mind. Thus a retailer should create an atmosphere which is conductive to the store aerations and to the customer. With the growth of organized retailing estimated at 40 per cent (CAGR) over the next few years. REVIEW OF LITRATURE Bharadwaj and Shukla (2009) in their study “retail stores environment layouts and displays: importance of ambience for retailer” revealed that a retailers store and its surrounding create an environment that either attracts the potential customers. ft.000 crores (US$ 7 Billion) The retail road ahead The Indian retail market is estimated at US$ 350 billion. Vijayawada.000 shoppers walk through their doors every week ➢ Growth in organized retailing on par with expectations and projections of the last 5 Years: on course to touch Rs. of retail space ➢ Over 400. organized retail is expected to grow to US$ 22 billion.➢ The top 3 modern retailers control over 750. And it is names of small towns like Dehradun. Mittal and Gupta (2007) in their study 6 .
RESEARCH TITILE “Security System In Organised Sector“ Objectives of the study 7 . The ultimate goal of these retail outlets is to drive the goods to customer fulfilling their satisfaction level. This research covers the study of this problem in Ludhiana where retailing is much happening today and bound to grow much more. shoplifters are coming up with ways to intrude through it. However shoplifting and theft in organized sector has brought problem not only to the retailers but to all the customers as it incurs inventory shrinkage and ultimately the cost is borne by the customers. With the introduction of new anti-theft technology.Need of the study In our daily lives retail houses plays an important role.
research instruments used as well as the limitations of the present study. It constitutes of the blueprint for the collection. • To study the effectiveness of different methods. 8 . The research design for this research is descriptive in nature. methods of collecting information. population.in a manner that aims to combine relevance to the research purpose with economy in procedure. measurement and analysis of data.It is the conceptual structure with in which research is conducted. It is the way of systematically solve the research problem. Sampling Plan The sampling plan includes the universe. RESEARCH METHODOLOGY DEFINITION: . population. RESEARCH DESIGN A research design is the arrangement of conditions for collection and analysis of data . sample size and sample design.The research methodology explains the methods followed in carrying out the research.• To compare • To find the methods being adopted.
The sampling size of my study is 50 respondents. the Universe includes all retailers Population Population refers to part of universe from which the sample for conducting the research is selected. In this research.Universe Universe is the overall area from where the population is drawn. the selection of customers was done on the basis of convenience sampling. Sample size Sampling size refers to total number of respondents targeted for collecting the data for the research. each retail outlet in Ludhiana is a Sampling unit. In this research. 9 . Sampling Unit Sampling unit refers to smallest possible individual eligible respondent. In this research. In this research. Sampling Design A sample design refers to the technique or the procedure the researcher would adopt in selecting items for the sample. the population includes all retailers in Ludhaina.
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