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the top ten in the world, with annual turnover of more than USD 1 billion in 20082009, and is the flagship company of the USD 4 billion TVS Group. The company has 4 plants - located at Hosur and Mysore in South India, in Himachal Pradesh, North India and one at Indonesia. The company has a production capacity of 2.5 million units a year. TVS Motor's strength lies in design and development of new products - the latest launch of 7 products on the same day seen as a first in automotive history. We at TVS deliver total customer satisfaction by anticipating customer need and presenting quality vehicles at the right time and at the right price. The customer and his ever changing need is our continuous source of inspiration. TVS has always stood for innovative, easy to handle, environment friendly products, backed by reliable customer service. TVS Motor Company witnessed an overall growth of 5% in total sales in January 2012 registering sales of 173,514 units against 165,152 units in January 2011. The company's cumulative sales for the period April 2011 to January 2012 grew by 10% with sales of 1,843,554 units against 1,678,048 units recorded in the previous comparable period. Total two wheeler sales increased by 6% with sales of 171,112 units in January 2012 in comparison with 161,725 units recorded in January 2011. Scooters grew 2% recording sales of 41,469 units compared to 40,736 units in January 2011. Motorcycles sales registered 65,608 units in January 2012 against 67,721 units in January 2011. Domestic two wheeler sales of the company grew by 8% with 153,014 units in January 2012 against 142,227 units reported in January 2011.
Yellow . Grey.7 cc Fi No Price Mixing Product Name APACHE RTR 180 ABS Price 87900 APACHE RTR 180 78900 APACHE RTR Hyper Edge APACHE RTR 160 FI 70000 80000 Competitor Strategies & Moves 1) Technology Excellence : .4 cc 4 Stroke Colors White ABS Yes APACHE RTR 180 125 39/47 177. Black No APACHE RTR Hyper Edge APACHE RTR 160 FI 120 42/52 159.Product Category Mileage (City/High way) 39/47 Product Name APACHE RTR 180 ABS Top Speed 125 Engine 177.4 cc 4 Stroke White.7 cc 4 Stroke Midnight Black. Sunset Yellow Orange & Matt Grey No 120 42/54 159.
The pickup is terrific and one needs to feel the rev of the RTR engine to get into its spirit. the R and D Department of styling is geared up to meet ever changing demands of the discerning customer. the bike is certainly tweaked for performance.The RTR Promise Ask anyone who has ridden the RTR and they will simply compare the bike to a 250 cc. Adequate market research is carried out before a product is put into the manufacturing stage. Delivering 15 bhp from a 160 cc engine. Ergonomics and styling are developed by the company by being in constant touch with the public. While the performance aspect is taken to its optimum. out of which 2 different intake ports called Swirl port & Power port and 1 Exhaust port. which helps in delivering high power. Convenience Many features have been introduced for the first time in almost all vehicles of TVS Motor from time to time. The cellphone charger in Scooty Pep or an indicator light which shows if the rider is riding at optimum in TVS Victor . and the pleasure of riding happens then. at the same time are easy on the environment. Alternative fuels. Inspiration from aeroplanes . lower fuel emission techniques are a very important part of R and D at TVS Motor. the engineers at TVS try to work towards building bikes that are easy to ride. This Swirl motion helps in efficient combustion of lean air-fuel mixture thus giving highest fuel economy in its class.the magic of CCVTI The CCVTI technology helps deliver higher power. Power Port gives high flow rate. New vehicles like the TVS Apache RTR and TVS Flame stand testimony to the style enhancements to a motorcycle today. lesser weight . The three wheelers launched recently will be available in LPG and CNG models. Fuel economy. With over 40 technicians working in the styling department.The value Drivers All technology features aimed at by all value around TVS have these as the primary goals. Swirl port creates swirl motion of air-fuel mixture in the combustion chamber.Cutting Edge Racing . Ergonomics and styling At TVS Motor. we believe that the rider and the bike should unite at a point. at the same time maintaining fuel economy.are examples of innovations in convenience. The CCVTi technology features total 3 ports. which is a greater air-fuel mixture. lower emission. The ergonomics and all the features are used to . Eco Dynamism Alternative fuels are also a big avenue for study.
It provides all . Space for luggage This technology employs an innovative ECU (Electronic Control Unit) which enhances the performance and fuel economy. Manufacturing Excellence Launch of 7 vehicles on the same day .Manufacturing Excellence makes this feasible At the heart of the new product launches is the Production Team. which is based on the vehicle motion itself. Some other important advantages of this technology are: 1. The engine developed for this is compact. while transmission efficiency is boosted through this new technology. the development cycle is reduced by half. This changes gears effortlessly through electronic control. giving greater convenience of riding. The Total Employee Involvement The Total Employee Involvement program ensures that responsibility for the company's performance is the shared responsibility of all levels of employees. overriding the requirement of a clutch. daily management and Kaizen (Continuous improvement). The improvement in engine efficiency is derived through friction reduction and multi map electronic ignition control. Motorcycles and Step-Thru's. fuel efficient and can be used across product forms like Scooter. Lowest CO2 emission in Scooters 2. TVS Automatic Transmission Technology (TVSATT) This technology employs an Automatic Transmission in place of conventional Continuously Variable Transmission Technology (CVT). This enables the engine to run at its most efficient RPM (revolutions per minute) for a range of vehicle operating conditions. thereby maximizing the engine performance to achieve peak efficiency. Due to the introduction of IT (Computer Aided Design) in New Product Development. Driven by the Five Pillars of TQM The management philosophy is based on five pillars of TQM (Total Quality Management) which rests on the foundation of Total Employee Involvement. Low Floor Board 3. setting to motion the dream put forward by the R&D.make the motorcycle appealing to the younger generation while offering better performance. An advanced cooling arrangement. thus minimizing the additional consumption of fuel. automatically selecting the gear ratios for a particular riding condition. avoids use of engine driven fan.
using Cross Functional Teams (CFT). which are deployed and reviewed periodically. the engineers at TVS try to work towards building bikes that are easy to ride. Daily work management Daily work management consists of defining and monitoring key processes. we believe we are enabling a better tomorrow. The company conducts an exhaustive range of training programs.employees with the opportunity to be involved in breakthrough activities and other improvements. over and above their daily routine.Green Bikes At TVS every product is built as a green initiative. The Inspiration Moment When we won the Deming Prize in Quality in 2002. While the performance aspect is taken to its optimum. arrived at after a detailed exercise. our penchant for quality continues as we work in line with the principles of Kaizen (Japanese for Continuous improvement) and TQM (Total Quality Management). economical to maintain and at the same time are easy on the environment. By being responsible today. The programs are conducted for all employees. ensuring that they meet set targets. Ecodynamism . detecting abnormalities and preventing their recurrence. we were the only two wheeler manufacturer in the world to have won the award. A bike for anyone . There are generally not more than three company objectives. TVS Motor encourages continuous improvement in all aspects of work.be it matching the features . Supervisory Improvement Teams (SIT) Quality Control Circles (QCC) and suggestion schemes The five pillars start with policy management.expectation or price point. Building fuel economical vehicles to positively impact our ecosystem is at the heart of our Ecodynamism All technology features are aimed at providing value to a customer . which is used to arrive at the annual breakthrough objectives. at all levels. utilising both in-house skills and consuftants from all over the world. However.
) is the world's largest manufacturer of two . 96. In 2001. Hero MotoCorp two wheelers are manufactured across three globally benchmarked manufacturing facilities.02. powered by its bikes.44 per cent Total net operating income of Rs. the company achieved the coveted position of being the largest two-wheeler manufacturing companyin India and also.54 . The third and the latest manufacturing plant is based at Haridwar. The company will provide an engaging environment for its people to perform to their true potential. 2 each EBIDTA margin for the year 13.. aggressively expand its reach to customers. Total unit sales of 54. in the hill state of Uttrakhand.1' two-wheeler company in terms of unit volume sales in a calendar year. Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd. setting benchmarks in technology. 19401. continue to invest in brand building activities and ensure customer and shareholder delight.32 per cent Net profit after tax at Rs. growth of 17. the 'World No.the vision of a mobile and an empowered India. growth of 22.90 Crores Total dividend of 5250% or Rs.49 per cent EPS of Rs. Two of these are based at Gurgaon and Dharuhera which are located in the state of Haryana in northern India.wheelers. he story of Hero Honda began with a simple vision . 105 per share including Interin Dividend of Rs. 1927.444 two-wheelers. styling and quality so that it converts its customers into its brand advocates. based in India. 70 per share on face value of each share of Rs. continuously improve its operational efficiency.Hero MotoCorp Hero MotoCorp Ltd. Hero MotoCorp's mission is to become a global enterprise fulfilling its customers' needs and aspirations for mobility. It will continue its focus on value creation and enduring relationships with its partners. explore growth opportunities globally. reflects its commitment towards providing world class mobility solutions with renewed focus on expanding company's footprint in the global arena.15 Crores. company's new identity. continues to maintain this position till date. Hero MotoCorp's key strategies are to build a robust product portfolio across categories. Hero MotoCorp Ltd.
Blue. Force Metallic Silver. Panther Black Metallic. Digital Silver and Max Brown Metallic Black.Sil ver ABS No No No No No Price Mixing Product Name Karizma ZMR Karizma R Achiever CBZ Hunk Price 11160 0 89000 68000 72500 77000 . Panther Black Metallic.Red. Black Blue Sports Red. Spotlight White. Vibrant Orange. Candy Blazing Red.Product Category Product Name Top Speed Mileage (City/High way) Engine Karizma ZMR 126 32/40 223 cc 4 stroke Karizma R 125 35/44 223 cc 4 stroke Achiever 101 42/54 149.2 cc ATFT 149. Magnetic Blue. Flaming Orange.1 cc 4 stroke CBZ Hunk 115 120 40/48 40/48 149.2 cc 4 stroke Colors Spot Light White. Darling Yellow and Power Black. Candy Blazing Red Force Silver. Black Purple. Sport Red.
The distribution network is fairly spread across the rural and semi‐urban areas. Innovative technologies: have fuel injection technology which is designed to realize ideal combustion. Think beyond Definitely male concept. . Over the past four years. celebrity advertisements . Target both the genders with their products differentiation strategy. 2) Target Rural Areas with wider network of distribution ship. Hero Honda has built its distribution network of 550 dealers and 3. 2 years warranty. Various schemes for government and military employees CSD Services after sales: 6 free services. leading to a strong growth of 23. Suggestions for Bajaj 1) Target more product variance for all genders. large number of service centers across the country. More than 2. The rural sector contributes ~44% to Hero Honda’s total sales volumes.6% in sales volumes in FY10. World Cup Sponsorship.500 service centres.000 rural channel partners work on the rural vertical through the ‘Har Gaon Har Aangan’ program. which results in delivering maximum power output. can be achieved by new innovations and better management of dealership. 4) Better price mixing so as to target major youth population. its distribution network has grown nearly 2x compared to peers.Hero Honda Strong distribution with rural edge Over the years. 3) More investment in branding the product. Pricing Strategy: Bike for all100 cc motorcycle fuel efficient and affordable. 5) More emphasis to be given on safety like ABS. greatly improved fuel efficiency and yet be environment-friendly. Gas filled suspension. Advertising Strategy : Heavy spending on advertisement.
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