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GROUP MEMBERS INVOLVED IN THE PROJECT

NAME OF THE STUDENT
SRIKANTH.K.IYER KETAN JAIN NITESH SINGH

ROLL NO.
412 414 433 421 411

KIRAN MAHAJAN

ANIKET INGALE

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BRITANNIA Company Overview
The story of one of India's favorite brands reads almost like a fairy tale. Once upon a time, in 1892 to be precise, a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today. The beginnings might have been humble-the dreams were anything but. By 1910, with the advent of electricity, Britannia mechanised its operations, and in 1921, it became the first company east of the Suez Canal to use imported gas ovens. Britannia's business was flourishing. But, more importantly, Britannia was acquiring a reputation for quality and value. As a result, during the tragic World War II, the Government reposed its trust in Britannia by contracting it to supply large quantities of "service biscuits" to the armed forces. As time moved on, the biscuit market continued to grow… and Britannia grew along with it. In 1975, the Britannia Biscuit Company took over the distribution of biscuits from Parry's who till now distributed Britannia biscuits in India. In the subsequent public issue of 1978, Indian shareholding crossed 60%, firmly establishing the Indianness of the firm. The following year, Britannia Biscuit Company was rechristened Britannia Industries Limited (BIL). Four years later in 1983, it crossed the Rs. 100 crores revenue mark. On the operations front, the company was making equally dynamic strides. In 1992, it celebrated its Platinum Jubilee. In 1997, the company unveiled its new corporate identity - "Eat Healthy, Think Better" - and made its first foray into the dairy products market. In 1999, the "Britannia Khao, World Cup Jao" promotion further fortified the affinity consumers had with 'Brand Britannia'.

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MILESTONES OF THE COMPANY
1892 1910 1921 1939 – 44 The Genesis - Britannia established with an investment of Rs. 295 in Kolkata Advent of electricity sees operations mechanized Imported machinery introduced; Britannia becomes the first company East of the Suez to use gas ovens Sales rise exponentially to Rs.16,27,202 in 1939 During 1944 sales ramp up by more than eight times to reach Rs.1.36 crore 1975 1978 1979 1983 1989 1992 1993 1994 1997 Britannia Biscuit Company takes over biscuit distribution from Parry's Public issue - Indian shareholding crosses 60% Re-christened Britannia Industries Ltd. (BIL) Sales cross Rs.100 crore The Executive Office relocated to Bangalore BIL celebrates its Platinum Jubilee Wadia Group acquires stake in ABIL, UK and becomes an equal partner with Groupe Danone in BIL Volumes cross 1,00,000 tons of biscuits Re-birth - new corporate identity 'Eat Healthy, Think Better' leads to new mission: 'Make every third Indian a Britannia consumer' BIL enters the dairy products market 1999 2000 2001 Britannia Khao World Cup Jao" - a major success! Profit up by 37% Forbes Global Ranking - Britannia among Top 300 small companies BIL ranked one of India's biggest brands No.1 food brand of the country Britannia Lagaan Match: India's most successful promotional activity of the year Maska Chaska: India's most successful FMCG launch 2002 BIL launches joint venture with Fonterra, the world's second largest dairy company Britannia New Zealand Foods Pvt. Ltd. is born Rated as 'One amongst the Top 200 Small Companies of the World' by Forbes Global Economic Times ranks BIL India's 2nd Most Trusted BrandPure Magic -Winner of the Worldstar, Asiastar and Indiastar award for packaging 4

00. The launch of yet another exciting snacking option .Choconut .in its range 2005 Re-birth of Tiger . commissioned ahead of schedule. Tiger Ban Jao' becomes the popular chant! Britannia launched 'Greetings' range of premium assorted gift packs The new plant in Uttaranchal. 'Good Day Classic Cookies'. LLC and 65.Britannia 50-50 Pepper Chakkar 2007 Britannia industries formed a joint venture with the Khimji Ramdas Group and acquired a 70 percent beneficial state in the Dubai-based Strategic Foods International Co.'Swasth Khao.2003 Treat Duet'. SAOG 2008 Britannia launched Iron fortified 'Tiger Banana' biscuits. Low Fat Dahi and renovated 'MarieGold' COMPANY HISTORY 5 .most successful launch of the year Britannia Khao World Cup Jao rocks the consumer lives yet again 2004 Britannia accorded the status of being a 'Superbrand' Volumes cross 3.4% in the Oman-based Al Sallan Food Industries Co.000 tons of biscuits Good Day adds a new variant .

In the same year. a leading biscuit manufacturing company.1918 The Company was Incorporated on 21st March. During the same year automatic plants were installed there and later in Mumbai in 1954.. VII of 1913. 1924 A new factory was established at Kasara Pier Road in Mumbai. 1921 The Company obtained a priority of Certificate and imported new machinery thereby becoming the first biscuit company in India to install and run a gas oven plant. export of cashew Kernels marine products.234 Bonus equity shares issued in the proportion 1:1. Ltd. Ltd. The Company Manufacture bakery and soyabean products.K. In August 1. as a public limited company under the Indian Companies Act. 1951 19.53. 1954 6 .. 1939-45 A large part of the Company's production was diverted to war effort on account of World War II and at times as much as 95% of the total capacity was booked for the production of Service Biscuit. and further strengthened its position by expanding the factories at Calcutta and Mumbai. general merchandise items and computer software.779 Equity shares issued to acquire the Delhi Biscuit Co. 1952 The Calcutta Factory was shifted from Dum Dum to spacious grounds at Taratola Road in the suburbs of Calcutta. Frean & Co. the Company became a subsidiary of Peek. U.

3. 1970 9.00.06. 1980 7 . the name of the Company was changed from the Britannia Biscuit Co.239 Bonus equity shares issued in the proportion 7:10 in April.000 shares offered to the public during January/February. 1979 With effect from 3rd October.000 Equity shares issued at a premium of Rs 5 per share 4.06.021 Bonus equity shares issued in the proportion 3:5.50.851 Bonus equity shares issued in the proportion 1:2.The development of high quality sliced and wrapped bread in India was pioneered by the Company and was first manufactured at Delhi.000 shares each to LIC and GIC were reserved for allotment and 11. 1.59.18. 1976 Britannia bread was introduced in Calcutta and Chennai.000 shares to UTI and 50..234 Bonus equity shares issued in the proportion 1:2. to Britannia Industries Ltd.286 shares offered as rights to resident Indian shareholders in proportion 1:5.96.714 shares offered to the Company's employees. 43.64. 1966 In May 1966.00. 6. 1.29. the non-resident holding in the Company was reduced to less than 40%.468 Bonus equity shares issued in the proportion 4:9. 1968 On 14th May. 2. 1961 Manufacture of bread was started in Mumbai and a new bread bakery was set up at Delhi in 1965.53.014 Bonus equity shares issued in the proportion 2:3.18. 1978 After the issue of shares to the Indian public. Ltd..

118 Bonus equity shares issued in proportion 2:5. 61. Production of bread at Delhi unit was adversely affected due to launched pure refined cooking oil under the brand name of Vital. the total sales turnover increased on an annualized basis by 38. Sales of biscuits. `CIRCUT'. Good Day.88. 1982 25..565 Bonus shares issued in proportion 2:5 during July 1987. 1986 The turnover increased by 19. Nepal. for the supply of know-how relating to manufacturing. namely.26. 1987 In (16 months).The Company signed a 10 year technical collaboration agreement with Nebico Pvt. Increase in sales of bakery and soya products divisions and higher cashew exports helped to realise higher sales. With the introduction of some more brands during the year. a new biscuit launched during the year met with good market response. 1990 Two new brands of biscuits. The soya products division introduced a range of extruded products under the brand name VITAL FEAST. 35. in terms of volume.7% over the previous year. Bread production and affected for some time at Delhi factory due to industrial unrest. 8 . a new cashew badam variant of the brand Milk Bikis and brand extension of Pure magic biscuit Vanilla cream were launched. packaging and marketing of biscuits and selection of plant and machinery.4% over the the previous year to Rs 192. Fruit bread was launched in Delhi and was well received. Another brand PURE MAGIC was extended nationally and posta badam was added to GOOD DAY range of biscuits.15 crores. Ltd.Elaichi Creamand Petit Beurre were launched.989 Bonus shares issued in proportion 1:2. registered a satisfacotry growth. Also. the total biscuit brands of the bakery division reached 27. 1989 The Company launched new brand of biscuit.36.

1994 During the year. the bakery division launched `Bakers Choice' a sweet biscuit and Thinlite' a light semi-sweet biscuit aimed at fitness concious consumers.Bread market remained depressed.On 17th August.. 9 .. 1996 Mariegold biscuits registered quantum growth in volumes and milk bikis milk cream launched during the year was well received. the company launched with Groupe Danone's technological input a Swissroll Cake Mini Roule which was also met with good response. namely `Little Hearts' which carved a niche in the market. Hongkong. MP. double cream and this was well received in the market. under the premium segment. To revive the market. the Company launched a speciality brand viz. `Fifty-Fifty'. 1993 The Company launched new brand of biscuit. Despite general slow down in the economy the company's profits improved..1991 The Company launched two new speciality brands viz. Premium Bake' in both Delhi and Mumbai. its soya unit at Vidisha. During the year. In the cake market. 1992 The Company launched a new brand of biscuit. the company launched a new sandwich cream biscuit with two-in-one flavour viz. Britannia milk bread and Britannia brown bread in Delhi and extended nationally its main brands Petit Beurre and elaichi cream. Ltd. Fanta & Sprite and to export processed snack foods. the company has started exporting Basmati Rice under the name `Britannia Indian Pearl'. the Company handed over to SM Dychem Ltd. namely.The Company proposed to invest in the equity capital of Britco Company Pvt. a joint venture with JMRPCO Ltd. for manufacture of beverage bases and essence for Coca Cola. 1995 Under the `Pure Magics' Umbrella.

6) and a tray pack containing five cakes. providing an average wage increase for 1.000 workers employed in the biscuit manufacturing unit at Reay Road. In a move meant to sharply 10 . Britannia Industries Ltd is all set to launch a new corporate identity and a total revamp of its product portfolio. Britannia Industries Ltd has launched a festival offer for Britannia Dairy Whitener in Kerala. Britannia Industries (BIL) is one of the largest bakery in the private sector and a household name in food products. The Company undertook to diversify into cheese and dairy whitner. A Ind AAA rating has been signed to the Rs. 1999 Britannia Industries Ltd has rolled out its flavoured milk brand `Zip-Sip' in tetrapaks. `Jim-Jam' and Chekkers' in the premium segment. chocolate-vanilla and vanilla-orange. The Company launched `Tiger' range of biscuits for mass market category.100-crore secured nonconvertible debenture issue from Britannia Industries Limited (BIL). launching the country's first branded flavoured milk is another step towards its goal of becoming a dairy-products giant. Half/Half comes in a twin-cake pack (Rs. The company has launched Half/Half. a soft cake filled with cream in two variants. Zip-Sip has been launched in Mumbai and some markets in the South. with strategic inputs from an international strategic design and brand repositioning company . Britannia Industries Ltd (BIL) will shortly enter the cheese and milk products market with an alliance proposed between itself and the Mumbai-based Dynamix Dairy Ltd.1997 The Biscuit industry has been dereserved which would not only remove restriction on increasing capacity but would also provide opportunities of growth through new products and efficient production systems.Shining Strategic Design. 1998 Food major Britannia Industries Ltd (BIL) has signed a wage agreement with the Maharashtra General Kamgar Union (MGKU). Mumbai. The Company also launched Butter in Delhi during the year. Britannia Industries.

with India and south Asia-specific volumes targeted at school children as well as institutions and the general `knowledge-seeker'. The Industry is set to start bread-manufacturing factories in Kochi. FITCH rating India Pvt. a semi-sweet biscuit which reportedly has 10 essential vitamins. Britannia Industries has launched Britannia Milkman Butter.increase its India-profile. The Company has lauched two new dairy products Milkman Cold Coffee and Milkman Sweet lassi. 2002 11 . . knowledge major' Encyclopaedia Britannica Inc plans to come out . milk protein and 58 cereals. is introducing a range of products many in desi flavours to woo the Indian consumer. 2001 Britannia Industries has launched Britannia Milkman Milk in Delhi. Britannia's Milk Bikis Funland biscuits an innovative extension of the Milk Bikis brand. 2000 Britinnia Industries has launched consumer promotion scheme Britannia Khao. in its second coming in the Indian dairy market under the Milkman' brand. has introduced a new range of traditional namkeens called Britannia Snaz in Mumbai.Biscuits major Britannia Industries will fund its in-principle agreement to acquire 49 per cent of Kwality Biscuits through internal accruals. Britannia Industries.The Company has launched Vita Mariegold.for the first time .The Company has become the first company to take its products to the Net in the form of a video file.The Company has appointed Tata Energy Research Institute (Teri) for a power audit. a product under the Milkman brand. Ltd has reaffirmed the Ind AAA rating assigned to the Rs 1000 million non convertible debenture program of Britannia Industries Ltd. Cricketer Ban Jao' on May 1st. Hyderabad and Chennai to tap the region's market potential. Britannia Industries Ltd.

cakes and high end ready to eat foods and snacks 12 . 2003 and the subsequent application to the Cochin Stock Exchange Ltd. a Danone representative. Britannia's new COO is Nikhil Sen. 2002 that it has entered into a joint venture with the Fonterra Cooperative Group. a joint venture of Britannia Industries and Fonterra Co-operative group of New Zealand has launched Britannia MilkMan fresh milk.Britannia Industries Ltd announced on March 26.Chief Operating Officer as the manager of the company . The management of Britannia Industries has roped in John Miller.Nikhil Sen. -Britannia Industries Ltd reviews marketing alliance with the Kolkata-based Thacker Dairy Products Pvt Ltd 2005 Britannia New Zealand launches health drink for adult 2006 Britannia Industries Ltd has forged a strategic alliance with CCD Daily Bread Pvt Ltd a Bangalore based Company engaged in manufacturing and retailing of premium breads.. New Zealand's biggest company and one of the leading diary co-operative groups in the world. Britannia's Non-convertible Debentures have been rated AAA by Fitch Rating India as Stable Outlook. -Britannia New Zealand Foods. 2003.Britannia Industries has appointed Mr. 2003 Board of Directors of Britannia Industries Ltd has passed a resolution to terminate the employment of Mr S K Alagh as Managing Director of the company with immediate effect. 2004 Britannia Industries Ltd has informed that pursuant to the approval of the shareholders of the Company at the AGM held on August 08. as additional director on its board. the said stock exchange has delisted the securities of the Company with effect from November 15.

Stephan Gerlich as a Director. 2006.Hirjee Designation Chairman Managing Director Director 13 . Durgesh Mehta has joined the Company as the Chief Financial Officer (CFO) with effect from November 16.K. Britannia Industries Ltd has informed that Mr.Britannia Industries Ltd has appointed Mr. Vinita Bali Mr. A. KEY EMPLOYEES OF THE COMPANY Name Mr. Nusli Neville Wadia Ms.

Keki Dadiseth Mr. Jeh N Wadia Mr. S.Kelkar Director Director Director Director Director Director Director LOCATION DETAILS . Pratap Khanna Mr.BRITANNIA INDUSTRIES Location Type Office Address Executive Office: Britannia Gardens Airport Road Vimanapura Bangalore .India Phone : 66928000 Fax : 25263265 14 . Avijit Deb Mr. Nimesh N Kampani Mr.Dr.560017 Karnataka . Ajai Puri Mr.S.

India Phone : Fax : Email : N. Sandhu Farms P O Box No.400010 Maharashtra . Branch Office Internet : N.A.India Phone : Fax : Email : N.263153 Uttar Pradesh . Reay Road (East). Mumbai . Plot No.A. Sector 1 Integrated Industrial Estate (IIE) Pant Nagar.India Phone : Fax : Email : N.India Phone : Fax : Email : N.A.A.0 Uttar Pradesh . Sanchi Vidisha Road Vidisha . Tehsil/Taluk Udham Singh Nagar Di Uttaranchal .A.com Factory/plant Internet : N.464001 Madhya Pradesh . Factory/plant Internet : N. 18 Nainital District .Email : madanv@britindia. 1.A.India Phone : Fax : 15 .A.A. Branch Office Village Fazipur Mehrola Nainital District .A. Factory/plant Internet : N. Internet : N.

Mazagaon Mumbai .India Phone : Fax : 16 .700088 West Bengal . Chennai (Madras) . Taratola Road Kolkata .A. Factory/plant Internet : N.A. Factory/plant Internet : N.A. 22872057 Fax : 22872501 Email : bguha@britindia. Tehsil/Taluk.400010 Maharashtra .India Phone : Fax : Email : N.A. Factory/plant Internet : N.700017 West Bengal .A. Sector 1 Integrated Industrial Estate (IIE).600050 Tamil Nadu .India Phone : 22872439.A. Udham Singh Nagar Di Uttaranchal .A.A. 15. Rudrapur Kichha.A.Email : N.India Phone : Fax : Email : N.com Factory/plant Internet : N. Registered Office Internet : N. Pant Nagar. Plot No. 1. Kolkata . 5/1A.India Phone : Fax : Email : N. MTH Road. Reay Road (East).

com Internet : N.A. Hungerford Street. Tiger has become the mass-market face of Britannia symbolising fun and energy in both urban and rural India.A. PRODUCTS & SERVICES Tiger. Tiger has grown from strength to strength and the reinvigoration in June 2005 and more recently. became the largest brand in Britannia's portfolio in the very first year of its launch and continues to be so till today. 22872057 Fax : 22872501 Email : investorrelations@britindia.India Phone : 22872439. which comes with the added goodness of wheat and milk.Email : N.700017 West Bengal . It is for modern mothers who play an enabling role for their children to compete in today's world and thus want the best. Kolkata . 17 . launched in 1997. Registered Office Internet : N.A. and transcending glucose biscuits. Now Tiger Glucose has been fortified with "Iron Zor" with an attempt towards addressing the Iron Deficiency crisis the children of India face. Over the years. Tiger is a Glucose biscuit. 5/1A. in Apr 2008 has further helped bolster its growth in the highly competitive glucose biscuit category .

Think Better '. This rich biscuit enjoys a fan following of consumers across all ages. Tiger Cream is now available in Orange. we have launched a new variant under our power brand TIGER . Britannia Good Day was launched in 1986 in two delectable avatars . 2007. The brand is synonymous with everyday treats that infuse happiness into people's daily lives.Tiger Coconut : Delicious Coconut Flavoured Energy Biscuits. that spreads cheer amongst the people around him creating an atmosphere of shared joy that's unorchestrated and straight from the heart. indulgence and now unrestrained joy .Good Day Cashew and Butter.TIGER BANANA . launched in 2001 Tiger Creams : Was Introduced in 2002 at just Rs 5 per pack.that is the message of this new campaign. Abundance. Good Day is amongst the fastest growing brands in Britannia's portfolio and is today the market leader with almost 2/3 share of the market. The new TT ad is the uncontrollable expression of the ticket collector's happiness and joy that is stimulated by consumption of the cookie. Pineapple.Good Day Pista Badam in 1989. loyal to the brand promise of a great taste evident from the visibly abundant ingredients. It is mini sized poppable glucose biscuit with coloured sugar sprinkling. Elaichi. Strawberry and Butterscotch flavours. It comes in two variants: Milk Sparkies and Choco Sparkies Tiger Banana : Britannia is committed to help secure every child's right to Growth & Development through good food everyday. Purposefully taking forward the credo of 'Eat Healthy. new variants were introduced . goodness. Chocolate.power packed with IRON ZOR & and with the delightful taste of banana. Over the years. Good Day Chocochips in 2000 and Good Day Choconut in 2004. Chota Tiger : Is an extension of brand Tiger launched nationally in May. it was time to give the nation yet another reason to have a good day. After two decades of magnificent success. The celebration was taken to the IPL as 18 . and promises to bring more fun and more energy to children across the country.

went one step further in the last quarter of 19 . it transcends race. To keep pace with the demands of the new generation and to bring milk nutrition to the masses in a delightful form. each screaming and proclaiming "Ho gaya re Good Day". hearten the nation and enliven lives. The dazzling brilliance of this endeavour. As a result. caste creed unifying humanity in an inclusive emotion. These round biscuits come with smiley faces and are full of milk cream that makes them very popular with children. making 'Iska toh ho Gaya Re Good Day' a part of the common lingo and a way of life. Milk Bikis. in 2001. that of spreading JOY! With a brand name like 50-50. Good Day truly believes laughter and happiness are infectious. With its rightful place on the front page of The Times of India.Good day cheered along with a million cricket fans in the stadiums. Britannia 50-50 is the leader in its category with more than one-third of market share. The brand perseveres to infuse cheer. 50-50 belongs to the family of crackers and is considered the "very very tasty tasty" snack. The versatile and youthful brand constantly aims to provide a novel and exciting taste experience to the consumer. the contagious rhythm needs to be lived and spread through the nation. can the product be anything but fun? Launched in 1993. but they love Britannia Milk Bikis! Milk Bikis has been trusted by mothers as a source of growth energy of milk and their loyalty to the brand has made it an integral part of their children's nutrition regimen In 1996. Good Day gifts the nation a priceless treasure. which makes mothers happy as well . Milk Cream also promoted the idea of 'eating milk' in a yummy way. the delicious Maska Chaska was launched as a variant of the original brand and became an instant success. Milk Bikis launched a variant called Milk Cream. Kids may dislike drinking milk.

indianfinancelevel.moneycontrol. the ever-popular Marie Gold is synonymous with the 'Tea Time Biscuit'. BRITANNIA. In a market swamped with me-too products and where even the name 'Marie' has become generic. Britannia's oldest brand enjoys a heritage that spans the last 50 years .webindia.com www.com www.wikipedia.com www. The company information is collected from various websites related to BRITANNIA retail. Today.com www.2006 in providing not just energy but ‘developmental fuel’ for children. the new biscuit is now fortified with SMART NUTRIENTS – 4 vital vitamins.com www.com www. With a unique and attractive honeycomb design and an enhanced product experience. Britannia Marie Gold has maintained its stronghold. proven to aid mental and physical development in growing kids. Data sources The source of study is secondary data. It is the #1 brand in its category by a long shot. iron and iodine.com 20 .companyreviews.financialexpress. www.and going strong. crispiness and lightness make it a must for every tea break. • • • • • • • • www. Its taste.businesstimes.com.

16 861.05 382.08 278.21 273.86 349.81 140.66 250.60 392.94 104.06 23.63 6.89 419.70 330.Company website: www.92 1.23 21 23.10 318.25 619.74 558.93 1.19 240.67 4.19 470.18 212.86 291.89 590.89 731.30 .91 453.75 198.35 154.08 359.29 46.69 380.30 34.07 127.58 25.32 239.07 320.BRITANNIAretail.99 9.91 39.37 174.83 554.03 320.37 -42.96 235.37 16.56 11.67 207.84 347.58 23.51 146.14 449.20 1.44 0.53 3. loans & advances Less : current liabilities & provisions Total net current assets Miscellaneous expenses not 23.95 31.17 23.62 7.45 315.24 25.net FINANCIAL STATEMENT Balance sheet (Rs crore) Mar ' 08 Mar ' 07 Mar ' 06 Mar ' 05 Mar ' 04 Sources of funds Owner's fund Equity share capital Share application money Preference share capital Reserves & surplus Loan funds Secured loans Unsecured loans Total Uses of funds Fixed assets Gross block Less : revaluation reserve Less : accumulated depreciation Net block Capital work-in-progress Investments Net current assets Current assets.22 30.11 405.39 95.12 193.03 59.89 525.88 16.61 323.

90 619.51 -185.90 449.12 102.21 291.41 200.18 39.55 2.24 184.08 -49.24 238.90 192.86 22 .12 Cash flow (Rs crore) Profit before tax Net cashflow-operating activity Net cash used in investing activity Netcash used in fin.15 -36.68 6.71 220.93 169.31 59.10 96.93 150.47 53.91 141.55 251.41 58.46 82.98 -8.77 -63.written Total Notes: Book value of unquoted investments Market value of quoted investments Contingent liabilities Number of equity sharesoutstanding (Lacs) 861.63 238.28 1.61 9.17 -140.45 392.76 224.93 16.26 118.63 9.39 63.59 -130.56 2.66 228.33 2.02 61.24 238.91 380.91 141.81 238.90 238.90 470.96 -14.88 67.90 558.08 64.86 73. activity Net inc/dec in cash and equivlnt Cash and equivalnt begin of year Cash and equivalnt end of year Mar ' 08 Mar ' 07 Mar ' 06 Mar ' 05 Mar ' 04 232.05 -37.81 2.60 352.41 -45.13 87.55 238.

59 176.08 Capital structure (Rs crore) From Year To Year Class Of Authorize Share d Capital Issued Capital 23 Paid Up Shares (Nos) Paid Up Face Value Paid Up Capital .38 1.85 168.00 157.278.43 199.64 2.75 157.08 25.24 2.81 256.72 18.587.84 33.70 200.80 43.31 6.89 8.84 35.86 2.53 76.99 6.00 107.96 212.43 149.46 767.61 1.07 71.20 303.72 217.69 3.50 70.26 10.95 5.57 1.24 9.73 155.85 118.00 35.39 191.79 1.73 8.20 187.95 65.64 167.94 161.65 196.39 90.587.37 214.199.44 133.62 1.06 363.96 183.35 139.008.48 -3.03 4.90 5.439.71 73.403.93 18.76 54.64 899.10 244.06 73.10 6.44 38.71 138.69 115.18 232.40 73.42 204.07 15.25 124.51 67.09 5.713.39 93.28 -8.58 1.63 1.563.65 146.44 24.57 161.355.070.29 57.34 1.67 13.53 182.Profit loss account (Rs crore) Mar ' 08 Mar ' 07 Mar ' 06 Mar ' 05 Mar ' 04 Income: Operating income Expenses Material consumed Manufacturing expenses Personnel expenses Selling expenses Adminstrative expenses Expenses capitalised Cost of sales Operating profit Other recurring income Adjusted PBDIT Financial expenses Depreciation Other write offs Adjusted PBT Tax charges Adjusted PAT Non recurring items Other non cash adjustments Reported net profit Earnigs before appropriation Equity dividend Preference dividend Dividend tax Retained earnings 2.05 29.45 27.40 9.67 209.31 99.32 4.09 2.512.39 144.57 110.49 200.07 41.97 22.54 2.32 128.34 203.23 7.37 58.43 177.39 194.49 15.90 34.30 162.80 251.27 21.38 19.64 82.32 1.404.

00 50.38 Ratios (Rs crore) Mar ' 08 Mar ' 07 Mar ' 06 Mar ' 05 Mar ' 04 Per share ratios Adjusted EPS (Rs) Adjusted cash EPS (Rs) Reported EPS (Rs) Reported cash EPS (Rs) 73.07 60.00 50.89 23.85 18.98 79.00 23.27 70.11 25.78 64.2007 2006 2005 2004 2003 2002 2001 1999 1989 1988 2008 2007 2006 2005 2004 2003 2002 2001 1999 1989 Equity Share Equity Share Equity Share Equity Share Equity Share Equity Share Equity Share Equity Share Equity Share Equity Share 50.00 50.00 50.85 27.10 .38 52.89 23890163 23.89 23.00 50.00 50.38 12378000 10 10 10 10 10 10 10 10 10 10 23.89 25.00 20.20 45.21 29.57 18566967 12.85 27850450 18.87 61.11 25112050 25.89 23890163 23.05 47.00 50.12 24 41.06 55.90 26.89 23890163 25.95 92.57 12.89 23.62 52.29 70.89 23890163 23.01 62.90 25904276 26.64 55.00 50.26 42.80 85.85 26850450 27.31 60.

72 9.30 69.53 159.85 7. consumed Long term assets / total Assets Bonus component in equity capital (%) 18.40 14.58 10.23 0.14 87.58 12.00 64.09 91.71 80.87 33.ratio (post tax) Component ratios Material cost component (% earnings) Selling cost Component Exports as percent of total sales Import comp.82 14.65 1.94 31.97 7.00 97.82 25 15.00 76.20 0.85 4.20 11.26 19.20 153.12 717.22 15.72 10.02 0.63 6.39 0.47 75.46 11.32 0.51 26.76 14.88 38.) Net operating income per share (Rs) Free reserves per share (Rs) Profitability ratios Operating margin (%) Gross profit margin (%) Net profit margin (%) Adjusted cash margin (%) Adjusted return on net worth (%) Reported return on net worth (%) Return on long term funds (%) Leverage ratios Long term debt / Equity Total debt/equity Owners fund as % of total source Fixed assets turnover ratio Liquidity ratios Current ratio Current ratio (inc.69 0.37 29.63 1.28 142.86 20.32 664.22 .10 1.65 920.99 171.13 25.97 24.19 70.20 573.92 2. charges cov.64 0.24 0.85 71.66 11.03 16.35 73.51 0.09 30.37 1.32 25.86 8.24 306. st loans) Quick ratio Inventory turnover ratio Payout ratios Dividend payout ratio (net profit) Dividend payout ratio (cash profit) Earning retention ratio Cash earnings retention ratio Coverage ratios Adjusted cash flow time total debt Financial charges coverage ratio Fin.11 11.94 65.04 96.21 9.99 5.06 26.18 1.92 30.63 16.22 5.51 5.29 153.40 0.06 42. in raw mat.80 0.14 34.06 59.96 54.44 14.84 66.54 57.63 22.66 0.66 0.34 0.65 246.00 84.09 0.86 24.34 73.58 91.34 41.47 11.32 5.03 0.07 0.44 0.83 0.73 69.41 13.01 98.69 25.86 5.17 0.48 8.70 4.083.69 5.73 1.61 92.98 26.04 9.39 9.47 34.53 91.99 0.25 19.99 27.32 171.86 0.82 15.91 0.65 306.46 8.23 294.66 5.Dividend per share Operating profit per share (Rs) Book value (excl rev res) per share (Rs) Book value (incl rev res) per share (Rs.65 8.03 0.01 98.60 1.17 211.34 23.87 246.59 91.34 22.79 27.90 24.62 0.62 91.43 1.74 56.65 0.16 7.00 53.19 0.35 58.97 0.07 29.76 0.31 7.93 1.61 59.87 18.82 11.51 12.58 0.39 36.01 99.25 8.12 223.12 223.60 234.

Annual Performance 2007-08 For the year ended 31st March 2008. 26 . the Company achieved a sales growth of 17.910 Mn compared with Rs 1. Operating Margin increased by 307 basis points to 7. Net Profit of the Company increased 77.5% growth in the previous year.5 % to Rs 1.076 Mn in 2006-07.5%.5% on an expanded base arising from 27.

00 150.00 45.00 110. Bread. 2.00 100. the only exception being Glucose. with Tiger and Good Day growing in excess of 20%. skimmed milk powder and other dairy products.00 140.00 55.00 50. Cake and Rusk business crossed the Rs. The dividends declared over the last 10 years are as under: Year 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Dividend Percentage 40. as well as energy costs. aided by strong consumer off take. The business continued to face inflationary pressure in key raw materials such as wheat flour. britannia has an excellent track record of rewarding its shareholders.299 Mn.45.1 last year The Company witnessed all round growth in key categories with Biscuits recording sales of Rs. refined palm oil. The Company continues to maintain its leadership edge in 6 out of 7 key product segments.Exceptional items for the year include Rs 130.00 55. This business has doubled in two years. The Company¹s innovation forays have successfully addressed new benefit clusters and NutriChoice Digestive has claimed its position in the health and vitality space.00 75. productivity improvements.5 Mn towards amortisation of VRS costs. These were more than offset on the cost side through operational and procurement efficiencies. In an intensely competitive biscuit environment.00 150.700 Mn mark during 2007-08.00 27 . cost reduction programs and on the revenue side through improved product mix and higher realisation.00 180. The company has an uninterrupted record of distributing dividends for several decades.00 40. all ³Power Brands² of the Company recorded double digit growth. 23. 80 compared with Rs. Earnings per Share are Rs.

Bonus History Year 1961 1966 1968 1971 1976 1984 1987 1990 2000 Bonus Particulars 1 equity share for every 2 shares held 4 equity shares for every 10 shares held 2 equity shares for every 3 shares held 2 equity shares for every 3 shares held 7 equity shares for every 10 shares held 2 equity shares for every 5 shares held 2 equity shares for every 5 shares held 1 equity share for every 2 shares held 1 equity share for every 2 shares held 28 .

44 82.67 272.82 GlaxoSmith Con Britannia Lotte India Heritage Foods SKM Egg Product Agro Dutch Ind Sita Shree Food 930. (Rs.14 588.in Rs.99 170.592.03 47.00 81.42 29 Mar '08 10.35 Turnover 3.81 95. cr. Kwality Dairy Mar '07 18.565.05 1.08 Balance sheet ------------------.50 -32.11 197.12 3.43 143.127.65 18.Comparison with Competitors Last Price Market Cap.33 180.06 Mavens Biotech Cr.915.740.55 525.94 10.15 482.20 a Mar '08 Dec '08 Sources Of Funds Total Share Capital 23. ------------------Britanni Nestle GlaxoSmith Con Dec '07 42.36 861.92 77.99 .45 10.30 3.41 56.66 123.96 94.95 1.) Sales Net Profit Total Assets 188.10 11.40 -2.39 646.89 96.47 22.14 0.16 1.90 38.

66 493.99 0.02 582.54 391.19 13.8 5 651.16 162.00 34.00 3.93 0.00 861.64 34.00 0.22 0.89 1.00 14.53 0.00 14.67 6 207.18 212.00 1.39 4.69 380.12 27.91 474.92 474.68 297.02 0.79 0.51 42.69 4.52 0.00 755.44 16.404.42 0.44 100.17 272.36 32.13 0.17 Britanni a Nestle 42.78 11.00 604.09 Dec '07 Mar '08 Mar '07 554.00 0.50 378.00 0.35 62.18 10.69 32.35 1.00 0.17 34.00 0. Loans & Advances Deffered Credit Current Liabilities Provisions Total CL & Provisions Net Current Assets Miscellaneous Expenses Total Assets Contingent Liabilities Book Value (Rs) 453.00 247.35 GlaxoSmith Con 10. Depreciation Net Block Capital Work in Progress Investments Inventories Sundry Debtors Cash and Bank Balance Total Current Assets Loans and Advances Fixed Deposits Total CA.67 181.00 0.82 104.00 731.95 2.86 11.31 297.38 0.82 105.19 240.09 30 .33 43.90 434.90 0.23 1.84 0.90 23.18 -422.55 84.00 13.65 226.259.00 0.00 0.82 861.96 0.00 646.00 0.00 0.03 153.71 9.15 61.06 0.00 0.00 646.28 6.00 10.23 0.37 49.38 0.02 0.84 194.00 0.85 14.10 8.08 0.85 836.00 17.59 12.Equity Share Capital Share Application Money Preference Share Capital Reserves Revaluation Reserves Networth Secured Loans Unsecured Loans Total Debt Total Liabilities 23.29 0.99 0.00 0.03 523.7 347.18 0.36 7.83 Kwality Dairy Biotech Mar '08 Dec '08 Application Of Funds Gross Block Less: Accum.10 0.86 0.00 31.00 0.89 96.00 14.38 Mavens 18.17 169.81 473.32 1.37 5.83 301.99 9.92 376.85 753.00 109.68 60.65 677.00 106.00 0.39 0.03 17.96 0.09 17.35 0.91 45.53 46.00 646.43 0.00 243.00 20.17 254.17 0.94 0.91 24.06 0.16 0.65 29.35 0.40 163.82 27.90 316.69 0.20 0.

94 113.61 0.76 90.86 0.153.6 2.86 5 20.25 21.0 4 29.328.6 2.61 30.22 0.00 0.74 2.61 0.34 1.389. ------------------Britanni GlaxoSmith Con Dec '07 1.97 122.09 1.307.39 4.587.77 0.11 4.590.02 0.546.49 a Mar '08 Dec '08 Income Sales Turnover Excise Duty Net Sales Other Income Stock Adjustments Total Income Expenditure Raw Materials Power & Fuel Cost Employee Cost Other Manufacturing 1.07 6.77 0.18 73.00 20.64 .8 5 22.75 3.617.14 Kwality Dairy Mar '07 149.53 314.67 27.429.12 0.88 31.12 29.66 4.89 Mavens Biotech Mar '08 20.00 149.71 141. Cr.44 154.14 19.58 222.80 143.93 4 Nestle 471.41 0.in Rs.472.81 156.366.46 31 2.05 31.88 -17.Profit & Loss account ------------------.78 159.

03 0.29 PBDIT 252.47 Corporate Dividend Tax 7.49 3.09 153.73 1.73 6.50 74.00 81.00 182.00 0.35 Depreciation 29.Expenses Selling and Admin Expenses Miscellaneous Expenses Preoperative Exp Capitalised 382.94 0.39 38.08 162.95 55.98 262.00 20.86 293.20 Mavens Biotech Mar '08 0.00 11.49 Other Written Off 0.96 Interest 9.74 82.86 245.32 2 Preference Dividend 0.00 3.00 0.61 PBDT 242.00 425.00 Book Value (Rs) 316.7 Total Expenses 2.09 0.00 0.82 0.74 601.63 775.00 409.54 1.93 8 Britanni GlaxoSmith Nestle a Con Mar '08 Dec '08 Dec '07 Operating Profit 232.95 Kwality Dairy Mar '07 8.00 109.00 Equity Dividend 43.365.85 0.06 0.94 0.30 0.71 868.90 964.9 Total Value Addition 791.68 Equity Dividend (%) 180.00 0.09 1.64 8.00 0.49 1.00 0.77 50.00 0.44 869.36 43.86 245.09 32 .26 736.92 0.21 0.00 120.072.20 0.66 0.00 0.00 0.85 0.338.93 3.54 20.00 0.64 4.73 270.00 534.11 0.37 49.68 1.69 0.47 8.56 Earning Per Share (Rs) 79.27 0.39 0.58 Per share data (annualised) Shares in issue (lakhs) 238.00 5.88 Tax 41.46 Reported Net Profit 191.519.22 289.00 Profit Before Tax 213.91 6.66 1.26 238.63 0.00 13.00 0.89 0.02 PBT (Post Extra-ord Items) 232.86 Extra-ordinary items 18.05 0.00 0.40 32.31 69.08 5.00 0.37 0.27 775.16 420.32 839.64 0.00 2.08 92.00 147.

098 1.353 1.70 16.164 5.144 2.473 1.301 3.586 2.201 434 153 33 559 201 12 482 251 (183) (252) 656 272 715 334 6 543 358 (77) 108 358 (109) 413 430 771 1.104 2.844 2.076 1.196 8.323 705 2.200 3.630 1.170 1.390 1.909 7.585 6.2008 Rs.17 1 8 5 0 1 5 4 9 1 26.308 1.507 1.913 3.963 4.664 2.177 186 279 279 269 259 251 239 61 239 94 239 48 239 1.319 1.059 4.251 2.545 5.516 2.123 3.722 2.488 1.762 1.723 291 and Tax Depreciation and Amortisation 159 Profit before tax and 576 Exceptional items Exceptional items Profit before tax * Taxation Profit after tax Dividends 576 180 396 102 10.15 18.180 1.TEN YEAR FINANCIAL STATISTICS : 1999 .293 1.032 991 1.664 2.963 4. million As at / Year ended 31st March 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Assets employed Fixed assets less Depreciation & Amortisation Investments Net current assets Miscellaneous expenditure Financed by Equity shares Reserves & Surplus Loan funds Profits and appropriations Sales Profit before Depreciation.496 5.591 1.599 3.027 2.808 18 65 122 257 163 592 217 747 260 43 463 (485) 309 342 161 596 256 2.184 2.072 232 2.910 .464 1.632 1.481 1.32 14.455 2.338 1.461 2.30 11.585 6.261 2.306 1.432 (19) 261 510 125 (41) 1.283 1.645 2.653 4.470 2.545 392 2.51 13.496 5. Amortisation 735 962 1.369 1.69 13.196 5.196 8.430 3.203 2.001 1.061 1.588 1.218 1514 172 189 240 261 224 190 217 253 2.619 790 1.252 5.846 1.188 1.17 23.164 5.457 4.545 5.007 1.457 4.49 14.619 1.139 2.969 2.702 4.702 4.156 3.

10 Mavens Biotech Mar '08 12 mths 0.564 692 910 1.09 130.11 -0.22 96. ------------------Britanni a Mar '08 Net Profit Before Tax Net Cash From Operating Activities Net Cash (used in)/from Investing Activities Net Cash (used in)/from Financing Activities Net (decrease)/increase In Cash and Cash Equivalents Opening Cash & Cash Equivalents Closing Cash & Cash Equivalents 12 mths 232.57 99.00 -0.13 -130.38 -54. Cr.08 -14.67 23.17 -10.117 1.23 -8.92 -375.43 34 .48 Nestle Dec '08 12 mths 772.83 723.23 -69.26 63.84 0.57 -251.Tax on dividend Debenture Redemption Reserve Retained earnings 11 283 14 371 16 47 14 32 18 35 - 47 - 50 - 61 - 73 1.12 0.84 Con Dec '08 12 mths 284.31 53.in Rs.01 Mount GlaxoSmith Everest Mar '08 12 mths -6.407 489 1.056 657 Cash flows ------------------.84 71.

323 413 1. 2008.The Directors present their Annual Report together with the Statement of Accounts for the year ended March 31.910.514 89 2. Mn Particulars Year ended 31st March 08 Gross Turnover and Other Income Profit before Finance Cost.487 .820 1. FINANCIAL RESULTS Rs.510 77 1.679 Year ended 31st March 07 23.184 108 1.076 500 1.723 97 1.603 26. 600 2. 1. Depreciation & amortisation and Exceptional items Finance Cost Profit before Depreciation and Exceptional Items Depreciation and Amortisation Exceptional items Profit before tax Less: Tax Net Profit Add: Profit brought forward Profit available for appropriation Less: Dividend on Equity Shares Less: Tax on Dividend Less: Transfer to General Reserve Balance carried forward to 35 600 600 73 1.407 61 557 430 358 109 2.576 291 253 2.

COMPANY PERFORMANCE For the year ended 31st March.5% growth in the previous year. cost reduction programs and on the revenue side through improved product mix and higher realisation. Cake and Rusk business crossed the Rs. Your Companys innovation forays have successfully addressed new benefit clusters and Nutri Choice Digestive has claimed its position in the health and vitality space. refined palm oil. Your Company continues to maintain its leadership edge in 6 out of 7 key product segments. all Power Brands of the Company recorded double digit growth.5 Mn towards amortisation of VRS costs. the only exception being Glucose. aided by strong consumer off take. 23. skimmed milk powder and other dairy products. Earnings per share is Rs. 1.Balance Sheet 2.5% on an expanded base arising from 27. 2.5%. 36 .076 Mn in 2006-07.700 Mn mark during 2007-08. 130. 1. 45 last year. Bread.299 Mn. In an intensely competitive biscuit environment.5% to Rs. Operating margin increased by 307 basis points to 7. with Tiger and Good Day growing in excess of 20%. Net Profit of the Company increased 77. productivity improvements.910 Mn compared to Rs. your Company achieved a sales growth of 17. 80 compared to Rs. 2008. as well as energy costs. The business continued to face inflationary pressure in key raw materials such as wheat flour. This business has doubled in two years. Exceptional items for the year include Rs. The Company witnessed all round growth in key categories with Biscuits recording sales of Rs. These were more than offset on the cost side through operational and procurement efficiencies.

Good Day. Milk Bikis. The total payout amounts to Rs. Your Company also introduced several new and renovated offerings in Tiger. The health and nutrition platform was buttressed by Tiger 37 . improve availability. Treat. geography and channel. which has led to high inflation in all staples like wheat. leveraging the three growth vectors of brand. We expect this supply constrained inflationary environment to dampen industry growth in the coming year. From a consumer perspective. your Company will continue to pursue a strategy to identify and exploit profitable growth opportunities by increasing the consumer preference and consumption of Britannia brands.Tiger. spurred by lifestyle and life stage choices. rice. 73 Mn. structurally building capability and efficiencies to be cost competitive.3.18 per share. MarieGold. BUSINESS OUTLOOK After several years of strong GDP growth. DIVIDEND The Board of Directors is pleased to recommend a dividend of 180% onthe paid up equity share capital of the Company. The overall level of brand and infrastructure investment has increased with both national and regional players pursuing aggressive growth in an increasingly competitive market. 503 Mnncluding dividend distribution tax of Rs. 4. in the midst of a serious food crisis globally. In this scenario. 5. pulses etc. several new dimensions have opened up as others have gained strength. the Indian economy is witnessing a slowdown. BRAND INVESTMENT All Power Brands . Your Company will continue to focus on providing a range of enjoyable and healthy choices to consumers. Treat and MarieGold. which works out to Rs. corn. Good Day. for consideration and approval by the shareholders at theAnnual General Meeting. The key themes pursued by your Company are to increase brand relevance and differentiation. 50:50 and NutriChoice saw significant investment in increasing preference and purchase and secured double digit growth. We enter the new financial year.

Cake and Rusk business. To tap the more indulgent consumers. Cake and Rusk portfolio was strengthened with the successful relaunch of Breads. and its Associates in Singapore and Malaysia. The key issue addressed by the Committee was the unauthorised use by Generate Biscuit. 6. a subsidiary of Groupe Danone. while continuing to roll out individual consumption packs at the highly affordable Rs. your Company initiated proceedings against Generale Biscuit. 5 price point. Several technology innovation projects to secure cost and quality advantages and support introduction of differentiated products were completed. positioning them firmly as the healthy start to your day. INTELLECTUAL PROPERTY RIGHTS (IPR) Last year we reported the creation of the IPR Committee of the Board to monitor and direct the Companys IPR. renovated MarieGold and NutriChoice Digestive. The Bread. during the year. of your Companys Tiger brand in five countries and registration in a large number of other countries. Groupe Danone divested its biscuit business worldwide (with the exception of India and Latin America) including Generale Biscuit. MANUFACTURING OPERATIONS Following the significant addition to manufacturing capacity in the previous year. in favour of M/s Kraft Inc. New technology 38 . fortified Milk Bikis.Banana with iron-zor. your Company launched Good Day Classic Cookies. Further. USA and your Company continues to pursue the return of its Tiger IPR under the direction of the Committee. Based on legal advice. the focus in 2007. This innovation combined with relevant consumer activation in key markets has seen a 30%+ growth in the Bread.08 was to increase responsiveness and cost effectiveness of the supply chain. 7. fortified with vitamins and minerals.

The same was accepted by all the workmen and consequently manufacturing operations have been suspended. including the development of an e-learning portal.000 Tonnes/month. With the objective of securing the best IT competencies. These included availability of timely and granular information to improve planning and performance measurement in manufacturing. Capacity for Bread. During the year your Company filed for 2 patents. 18. Overall conversion costs were reduced due to efficiency and productivity improvements in manufacturing. state of the art. Cakes and Rusks was also expanded with a greenfield. 8. higher service levels for users. INFORMATION TECHNOLOGY Several initiatives were undertaken to enhance business performance. the drive for ongoing quality training. 9. better infrastructure management and inflation proofing cost. sales and quality. in April 2008. Information protection infrastructure and systems were significantly strengthened. logistics. offered a Voluntary Retirement Scheme (VRS) to workmen at its Chennai unit. cake manufacturing facility in Assam. distribution. IT was outsourced in its entirety to Hewlett Packard (HP) with a lock in period of 3 years. your Company. PARTICULARS OF EMPLOYEES 39 . A retail audit system was rolled out to monitor quality of products at point of sale. With a view to optimise capacities and manufacturing cost. Uttarakhand factory continued to perform at high efficiency levels and reached full capacity utilisation of 5. The vendor quality improvement program was intensified and the continuous grinding in of quality practices at all manufacturing units formed a key plank of building a quality culture.based products were successfully manufactured using equipment designed internally. enabled by IT infrastructure and processes. QUALITY STANDARDS Notable progress was made in quality.

III. 1975. 1956. based on representations from the Operating Management. They have indicated their willingness to continue in office and are recommended for reappointment as the Companys Auditors for the ensuing year. shareholders. 2008. IV. in selection of the accounting policies. Lovelock & Lewes retire in accordance with the provisions of the Companies Act. II.Information in accordance with sub-section (2A) of Section 217 of the Companies Act. to the best of their knowledge and ability. namely. ACKNOWLEDGEMENTS The Directors would like to thank all stakeholders. 19. read with the Companies (Particulars of Employees) Rules. Top competitors of company ➢ HERITAGE 40 . bankers. employees and all other business associates for the continuous support given by them to the Company and its management. DIRECTORS RESPONSIBILITY Pursuant to sub-section (2AA) of Section 217 of the Companies Act. 20. In the preparation of annual accounts. consulted the statutory auditors and applied these policies consistently. customers. for the maintenance of adequate accounting records in accordance with the provisions of the Companies Act. so as to give a true and fair view of the state of affairs of the Company as on 31st March. They have taken proper and sufficient care. 1956. your Directors. AUDITORS M/s. confirm that: I. They have. the applicable accounting standards have been followed and there are no material departures. suppliers. dealers. making judgments and estimates that are reasonable and prudent. 2008 is also given in the annexure to this report. 1956 for safeguarding the assets of the Company and for preventing and detecting fraud and other irregularities. and forming part of the Directors Report for the year ended 31st March. They have prepared the annual accounts on a going concern basis. 1956. 21. 2008 and of the profit of the Company for the year ended 31st March.

47 95.) Sales Net Profit Total Assets Turnover 1. We found many products which can be compared with Britannia Biscuit.127.90 143. cr.66 38.65 18.592.50 -32.67 272.00 81.15 482.915.➢ PRIYAGOLD ➢ PURE FOOD ➢ PARLE-G ➢ NESTLE ➢ GALXOSMITH CON Status of the competitors Last Price Market Cap.82 GlaxoSmith Con Britannia Lotte India Heritage Foods SKM Egg Product Agro Dutch Ind Sita Shree Food 930. BRITANNIA PRIYAGOLD 48% 20% 41 .16 3.81 Generally all organizations have competitors in the market.12 197. During the field work and after intensive study it was found that main competitor of PRIYAGOLD biscuits is BRITANNIA as the market leader.11 170.39 646. A particular organization always comprises with other same business and according to market share we clarify the brand of product is giving more challenge to my product.35 3. As a conclusion I found that particularly in my provided area Britannia is really doing well and its performance is on surprising level.99 94.94 10.96 588.05 1.30 3.14 0.41 56.40 -2.10 11.45 10. (Rs.92 77.36 861.43 22.95 1.33 180.565.14 47. In my provided area the share of the market is as follows.55 525.44 82.740.03 123.08 188.

these investments do not directly translate into earnings for Britannia. analysts are now looking at 42 . So this is the comparison with other biscuits brands. This is despite the biscuit industry facing intense competition and players like ITC and Priyagold taking the battle to Britannia. of the competitors Britannia in this area is doing well. Britannia has been concentrating on the premium category where it recorded more than 20% growth in Goodday and Tiger brands in FY08. This was largely due to reduction in pack sizes across brands. vegetable oil and sugar. According to our findings we found that BRITANNIA is the market leader followed by BRITANNIA biscuits. Reduction in pack sizes helped here. It will work on extending the Tiger brand with new variants like Tiger Banana. However. promotional strategy etc. it undertook a 2-12% price hike across brands by way of pack size reduction and absolute price increases in order to ward off the continued rise in prices of wheat. especially at the management level. Analysts at Motilal Oswal Research expect more lifestyle products. The fact that the company is sitting on a treasure trove in the form of its real estate assets also attracts analysts. when the industry grew by around 7% (in volume terms) in FY08. analysts seem to be glad at the emerging clarity. These two biscuits companies the lion's share in the 2. as it cut material costs directly and also saw a 380bp decline in excise duty. the company was impacted as there were supply constraints in the second half of FY08. focus on modern retail and cost efficiencies ahead for Britannia.8% growth.PARLE-G PURE FOOD OTHERS 16% 8% 8% When we compared with other businesses then we follow the quality. Recently. As players fight it across segments. Focus on the premium segment also allows the company to be flexible on pricing. Overall. Also. thereby protecting it against rising commodity prices. It reported a 350bp increase in gross margins and 320bp increase in EBITDA margins for FY08. distribution system. Hence. Britannia recorded a 2.200 crore biscuits industry. price. while also introducing newer Goodday variants. in volume terms. Expert views: Britannia Industries-the market leader in the biscuits industry with a 34% share in value terms-is back on the stock market analyst’s radar. After having been through uncertain times. Tiger Cream.

Water . and maintain margins as well.(taxes) • • Threats • Many oriented Increase in pollution Sometimes provide poor quality of product for more profit Lack of technology Unable to utilize all the resources efficiently companies are result EXPORTS OF THE COMPANY 43 . SWOT ANALYSIS Strength • Fulfill one of our Basic Requirement among Air . Food. Shelter • • • Widely accepted in all Generations Easily available in various forms Provide good Instant Remedy for hunger in the form of readymade food • Preserves the non seasonal food and makes it available all Weakness • • • • Decreases nutritional value Increases the cost of food product Industry and technology requires high investment Regular usage of processed food can cause alteration in health throughout the year Opportunities • • • • • • • Increase economy of India Generate employment opportunity Good quality of Goods Provide competition to foreign companies Improve living standard Provide goods to nation at • • cheaper rate Inflow of foreign reserve and funds for the govt. This. as its working capital requirements have grown by three times in FY08.the ability to deliver price hikes on a consistent basis. could have a serious dent on net earnings. if not stemmed.

Britannia Company one amongst top 200 small companies of the world. 4.00.100 Crores. Britannia was established with an investment of Rs.180.00 to Rs. 3. A large part of the company’s production of service biscuits. 5.295 in Kolkata. 6.• • • • • • • • • • USA GHANA SAUDI ARABIA KUWAIT BAHRAIN OATAR SEYCHELLES SINGAPORE OMAN UAE MAJOR FINDINGS 1. Britannia Company having high volume assets among its competitors. Britannia Company preserves the non seasonal food and makes it available all throughout the year. 8. Britannia is one of the biggest brand & permanent food brand in India.40. 7. In 1983 company sales cross Rs. 2. 44 . Company distributed dividend percentage increases Rs.

The company has to take control measures to reduction of cost. The company has to concentrate on nutritional value by that they will attract more customers. Britannia company growth has been increasing year by year. Company must decrease the cost of food product. Britannia Company must maintain good environment condition. SUGGESTIONS 1. 6. 2. The company maintain issued capital & paid up capital in 1988 50 2004 changes but in the year of 2005 to 2008 company maintain some standard. 3. 14. 12. 13. 10. Company may cause to increase in pollution. Company sometimes provides poor quality of products for more profit. 4. 7. Company increases the cost of food product. Company must use the recent technology for increases the sales volume. Regular usage of processed food can cause alteration in health.9. Company maintains proper usage of raw material value. 11. 15. Company must follow the some measures to decrease in pollution. Company some time unable to utilize all the resources efficiently. 45 . 5.

Company has well dedicated management team to efficiently lead the company always to the next level. Britannia company products are popular any where in India. Company distributed dividend and company growth have been increases year by year. So. Finally Britannia Company is the best company when compare to other companies. 46 . Company preserves the non-seasonal food and makes it available all throughout the year. Company having high volume assets among its competitors.CONCLUSION Britannia is one of the biggest biscuit company in India. Britannia to hold their leadership positions in the market for long term.

47 .