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TAML NADU TOURSM

newsletter
DECEMBER 2008
THE GROWTH of Tourism will en-
sure the overall development of a desti-
nation. While promoting tourism in a city
or town, the civic amenities, waste man-
agement system, socio - cultural values,
ecology, environs and energy manage-
ment must be kept in mind to ensure a
positive and sustainable growth.
To debate on this serious issue, a re-
gional conference on Responsible Tour-
ism organised by the Tamil Nadu Tour-
ism Department. This conference is the
fourth in a series aimed at encouraging
responsible tourism in the country, and
was inaugurated by Mr. N. Suresh Rajan,
Minister for Tourism and Registration who
said, Over the past 2 years, the govern-
ment has spent more than Rs 120 Crores
on infrastructure development under the
aegis of the Union Tourism Ministry. Ms.
Leela Nandan, the Joint Secretary, Union
Tourism Ministry, Government of India
said that the centre was keen on sustain-
able eco - friendly rural tourism initiatives,
which will lead to inclusive growth. The
Joint Secretary, Union Tourism Ministry,
Government of India also stated that
they are keen on taking rural tourism ven-
tures without disturbing the environment.
To make this a rewarding experience,
Tamil Nadu Tourism
REGIONAL CONFERENCE ON CAPACITY BUILDING:
WASTE MANAGEMENT TRAINING AND SKILL DEVELOPMENT
the Union Tourism Ministry has embarked
on a programme with the United Nations
Development Programme to promote
new rural tourism initiatives through the
state tourism departments.
Dr. V Irai Anbu, IAS, secretary, Tourism
and Culture Department, outlined the
tourism departments initiatives for envi-
ronment protection, fostering local cul-
ture, conservation of natural resources
and minimizing pollution and benefiting
local community.
Dr. M. Rajaram, IAS, Commissioner of
Tourism and Managing Director, TTDC,
outlined the steps that have been taken
to promote the best practices in waste
management.
Left to Right : Mr. Sanwat Ram, IAS (Retd), Chairman - T.T.D.C., Dr. V Irai Anbu, IAS, secretary,
Tourism and Culture Department, Ms. Leela Nandan, the Joint Secretary, Union Tourism Minis-
try , Mr. N. Suresh Rajan, Minister for Tourism & Registration, Tamil Nadu,
Dr. M. Rajaram, IAS, Commissioner of Tourism, T.T.D.C
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TAMIL NADU Tourism has orga-
nized several interesting and innovative
tourism awareness campaigns. Along
with Government College of Arts and
Crafts, Chennai, the Tourism Depart-
ment organised a drawing competi-
tion for school children surrounding the
theme Global Warming. This took place
at Rajaji Hall, Omendurar Govt. Estate
in Chennai and nearly 350 school stu-
dents from 43 Schools in Chennai par-
ticipated in the competition. The winners
were awarded with a certificate and a
tourist package of accommodation at
Hotel Tamil Nadu, T.T.D.C. in any hill sta-
tion of their choice. Mr. Sanwat Ram,
IAS (Retd.), Chairman, T.T.D.C., and Dr M.
Rajaram, IAS, Commissioner of Tourism
and Managing Director, TTDC distributed
the certificates for the winners and also
gave out participation certificates to all
the students who took part in the draw-
ing competition.
Mr. Sanwat Ram, IAS (Retd.), Chairman, T.T.D.C.,
giving away prizes to the winners.
ChILDRENS
DAY - PAINTING
COMPETITION
ON GLOBAL
WarmiNg
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GRAND Anaicut is an ancient dam
built on the Kaveri river by the Chola king
Karikala Cholan in the 2nd Century. The
dam consists of a solid mass of rough
stone and clay, stretching across the Riv-
er Kaveri. The main purpose was to divert
the waters of the Kaveri across the fer-
tile Delta region for irrigation via canals.
Grand Anaicut is still in good shape and
is a fine picnic spot. Tamil Nadu Tourism
has sanctioned a large sum of money to
make the spot more welcoming to tour-
ists. Some of the photos show the prog-
ress of the work.
ECO PARK
IN PROGRESS
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THE NUMBER of tourists visiting
lesser known but historically important
tourist centres like temples in Tamil Nadu
is not as big as the numbers visiting
popular tourist destinations. In order to
give globe trotting tourists a glimpse
into the real state, these culturally and
historically significant places must be
publicised. Since this will also create
better employment opportunities,
several retired government officials
and teachers are being trained to
act as tour guides. More than 800
applications were received and around
rETirEd
goVErNmENT officials
TurN TourisT guidEs
fifty have been selected to attend a
5 day tourist guide training course at
the Anna Institute of Management.
Accordingly, in October 2008, Dr. V. Irai
Anbu, IAS, Secretary to Government,
Tourism and Culture Department, Dr. M.
Rajaram, IAS, Commissioner of Tourism
cum Managing Director, TTDC and
Commissioner of Arts and Crafts, Dr.
R. Ramaprabu, IAS, Director of Anna
Institute of Management, Chennai,
inaugurated the tourist guide training
programme.
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CHETTINAD, a lush region comprising
about 75 villages in Siva Ganga District in
the southern Indian State of Tamil Nadu, is
the Heart of the Chettiars, South Indias
mercantile community. The Chettiars
have a rich cultural heritage and this is
reflected in the numerous homes that dot
the Chettinad landscape. The Chettiars
are known for art, architecture, music, and
of course their cuisine. More importantly,
they are experts at acquiring the finest
imported materials for their homes.
Many traditional Chettiar homes have
dEsTiNaTioNs
DEVELOPMENT - ChETTINAD
imported chandeliers, iron pillars and
even teak wood since the early 1900s.
The beautifully crafted tiles in Chettinad
Homes are a local speciality. Known as
Athangudi, these tiles are handmade
and the craftsmen painstakingly produce
them in top quality. Many traditional
homes still stand majestically in towns like
Karaikudi, Kanadukathan and Sakkottai
in the Chettinad region. The Ministry of
Tourism, Government of India is keen to
make improvements and develop this
perfect tourist destination.
TO FACILITATE tourists who
visit places of interest in Chennai and
Mamallapuram, a hop - on, hop - off
tour has been introduced by the Tourism
Department. Twelve specially trained
guides have been exclusively selected
for this hop - on, hop - off tour
hOP-ON
hOP-OFF
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TAMIL NADU Tourism Develop-
ment Corporation organized a food
carnival which was inaugurated by Mr.
N. Suresh Rajan, Honble Minister for
Tourism and Registration, in October
at the Island Grounds. The objective
of Cuisine Tourism is to showcase the
gourmet delights of different parts of
Tamil Nadu and to provide the public
with an opportunity to experience cui-
sine from other states in one venue. Dr.
V. Irai Anbu, IAS, Secretary, Tourism and
Culture Department, said that the Tour-
ism Department organised this food
festival as a part of showcasing Tamil
Nadu State to tourists. If it becomes an
annual feature, Tamil diaspora in other
parts of the world will be able to syn-
chronize the visit to India with the food
festival. Culinary Tourism is a major
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event and attracts both domestic as well as
international tourists to Tamil Nadu.
A thatched roof, rural food stall inaugu-
rated on October 4, dished out traditionally
prepared Tamil rural cuisine on a platter.
This was the largest attraction which drew
crowds at the Food and Games Expo held
under the aegis of T.T.D.C. Mr. Sanwat Ram,
IAS (Retd.), Chairman, Tamil Nadu Tourism,
said that the reason for putting up that stall
was to provide a different experience of din-
ing out.
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Dr M. Rajaram, IAS, Commissioner of
Tourism and Managing Director, TTDC.
said that the business of cuisine was a
big industry and if the government want-
ed a bit of the pie, it was time to think
making such festivals more professional-
ly organized. More than one lakh people
visited the event. In order to entertain the
public, the Department of Culture or-
ganised folk dance performances and
displayed folk art at the venue.
TOURIST guides play a significant
role in increasing the number of tourists
in Tamil Nadu and enhancing their visits.
They become the cultural ambassadors
of the state in the eyes of the tourists.
Tamil Nadu lacks professionally trained
tourist guides in several important tourist
centres, religious centres and in a few
hill stations. In consideration, the Tourism
Department has proposed that all
existing tour guides be given orientation
training.
Accordingly, the Anna Institute of
Management, Chennai trained several
tourist guides and also issued identity
cards post training.
oriENTaTioN
TraiNiNg for
TourisT guidEs