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How Do We Keep Attention Focused on

Social Organizations Long Enough For


Them to have and Impact? What Roles
Might Youth and Interns Take?
How can this help youth tutor and/or mentor programs in cities like Chicago?

Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, Merchandise Mart PO Box 3303, Chicago, Il. 606542 tutormentor2@earthlink.net
Vision
Millions of people watch a weekly sports event or reality TV show every
day. Our vision is this same number of people will visit web sites like
http://www.tutormentorexchange.net, where they begin to learn about
social issues and become motivated to become directly involved as
volunteers, donors, advocates supporting an entire universe of
organizations focused on a common purpose, such as helping kids born in
poverty move through school and into adult lives and careers.

Our vision is that millions of citizens will travel from first exposure to an
issue via NEWS awareness into paths of life-long Civic Engagement as a
result of the ideas we share in the following pages..

The Tutor/Mentor Connection was created in 1993 to help volunteer-based tutor/mentor programs
grow in the Chicago area. It operated as part of the Cabrini Connections site based tutor/mentor
program, a 501-c-3 non profit until June 2011. It now operates as a program of the Tutor/Mentor
Institute, LLC, which was created in July 2011 to support the continued work of the T/MC in
Chicago and to help similar groups grow in other cities throughout the world.

Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, Merchandise Mart PO Box 3303, Chicago, Il. 606542 tutormentor2@earthlink.net
Pg. 2
Challenge:
Youth living in areas of highly
concentrated poverty need
continuous support to move from
birth to work. Volunteer-based
tutor/mentor programs are one
valuable resource. These programs
also need continuous support.

Maps of big cities like Chicago


show where poverty is
concentrated. Tutor/mentor
programs are needed in all of
these areas...for many years.
Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, Merchandise Mart PO Box 3303, Chicago, Il. 606542 tutormentor2@earthlink.net
Pg. 3
Concept:
While print, TV, Radio and Internet news report stories of violence,
poverty, poor schools, etc., civic engagement intends to solve these
problems. While the reporter is an impartial witness, the commentator,
editorial writer, radio show host and TV anchor help shape the public’s
understanding of news and their choices of ways to respond.

However, this does not draw needed resources to all neighborhoods,


nor keep attention focused on a daily basis.

With an internet strategy, media leaders can more consistently link NEWS
with information and solutions so that those who become interested,
enraged or engaged by the first wave of reporting will become informed
and involved by the commentary and internet strategies of the media
outlet.

Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, Merchandise Mart PO Box 3303, Chicago, Il. 606542 tutormentor2@earthlink.net
Pg. 4
New Media:
The Internet and mobile phones with cameras and video recorders enable anyone
to report and comment on the activities going on around them. This creates new
opportunities to follow negative news with analysis, learning, brainstorming and
innovation that generates greater attention to the work being done by social
benefit organizations to solve the problems the media report.

Recent events have proven that social media can be used to bring together large
numbers of people for short term activities. Our goal is to develop social media
strategies that bring large and growing numbers of people together on an on-going
basis to build support for activities that require longer involvement.

We focus on creating a broad distribution of volunteer-based tutor/mentor


programs operating high poverty areas of big cities. Such programs have the
potential to involve a growing number of non-poverty adults in wide ranging
efforts intended to help kids born in poverty go more successfully through school
and into productive jobs and careers.

Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, Merchandise Mart PO Box 3303, Chicago, Il. 606542 tutormentor2@earthlink.net
Pg. 5
Challenge:
Adults involved in leading volunteer-based tutor/mentor
programs often are tasked with many different
responsibilities. Few have the time, or the talent, to write
stories about what they do, or that follow negative news
reports with stories showing what others could do to help
them.

Adults who are volunteers, board members, political and


business leaders don’t have the time to dig deeply into
information available on the internet that would make them
more sophisticated in how they use their time, talent and
treasure to support youth serving organizations in different
parts of a city.
Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, Merchandise Mart PO Box 3303, Chicago, Il. 606542 tutormentor2@earthlink.net
Pg. 6
Why Not Involve Young People?

These are two out of dozens of visualizations created by interns working


with Tutor/Mentor Connection and Tutor/Mentor Institute, LLC
between 2006 and 2015. View these and others at
http://www.tutormentorexchange.net/definition-of-issues/ideasanimation

Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, Merchandise Mart PO Box 3303, Chicago, Il. 606542 tutormentor2@earthlink.net
Pg. 7
Youth from many schools could do stories:

These maps show the large


number of public and
private high schools in
Chicago where youth
could be creating stories
that draw attention to non-
school tutor/mentor
programs in their
neighborhoods.

See examples of such


stories in blog articles at
http://tutormentor.blogspot.
com/search/label/violence

Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, Merchandise Mart PO Box 3303, Chicago, Il. 606542 tutormentor2@earthlink.net
Pg. 8
What it might look like:
When stories like this appear in
local media they raise attention and
hopefully motivate readers to want
to get involved in solving the
problem. Follow up stories might
look like this.

Follow up stories, might look like this, which is a


story Tutor/Mentor Connection created in 1996
using a map to show where a child was slain in
Chicago, and whether or not there are any
tutor/mentor programs in the area.

Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, Merchandise Mart PO Box 3303, Chicago, Il. 606542 tutormentor2@earthlink.net
Pg. 9
If Youth Are Creating Stories
Can we motivate the media to point to them when they do commentary?
Get Informed

Research
On the
Solutions Following
Pages….
Tutor/Mentor
Programs We illustrate what
media, or business web
Donations
sites, might look like,
by adding a Rest of the
Volunteering Story Tab.

Forums This could also be a


blog on an
Today’s organization's website.
NEWS and
The REST of
the Story The link in the text leads to this box Pg. 10
Home Page: xx Media
Special
section
Featured news of the day
Xxxxxxxxxxxxxxxxxxxxxxxxxxxx
Special
xxxxxxxxxxxxxxxxxxxxxxxxxxxx
section
Current Events/Features
Xxxxxxxxxxxxxxxxxxxxxxxxxxxx
Special
xxxxxxxxxxxxxxxxxxxxxxxxxxxx
section
Sports, Classifieds, etc.
Xxxxxxxxxxxxxxxxxxxxxxxxxxxx
Help Your
xxxxxxxxxxxxxxxxxxxxxxxxxxxx
Neighbor

This is the box we want to see on the home page


Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, Merchandise Mart PO Box 3303, Chicago, Il. 606542 tutormentor2@earthlink.net
Pg. 11
Home Page: xx blogger, business, etc
Special
section
Featured information about org
Xxxxxxxxxxxxxxxxxxxxxxxxxxxx
Special
xxxxxxxxxxxxxxxxxxxxxxxxxxxx
section
Commentary on Current Events/Features
Xxxxxxxxxxxxxxxxxxxxxxxxxxxx
Special
xxxxxxxxxxxxxxxxxxxxxxxxxxxx
section
Special events related to org
Xxxxxxxxxxxxxxxxxxxxxxxxxxxx
Help Your
xxxxxxxxxxxxxxxxxxxxxxxxxxxx
Neighbor

This is the box we want to see on the home page


Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, Merchandise Mart PO Box 3303, Chicago, Il. 606542 tutormentor2@earthlink.net
Pg. 12
Help Your Community
When This Box is selected, this is where it leads:
Causes

Environment Message from


Publisher, CEO, Pastor
While we report the news as it breaks, we
Education also seek to solve problems and meet the
challenges of our community,.
Poverty
At xx media, we think it is every citizen’s
responsibility to work toward a greater
Health Issues Chicago. We think it’s our role, as a news
organization, to help our readers be more
informed, and find causes where they can
Crime & get involved..
Justice
Featured story from Today’s News
Etc. Our news section shows how xx was shot and killed in the xx neighborhood
last night. Click HERE to learn more about youth violence and its solutions.

Youth
Development
The link in the text leads to this box Pg. 13
Youth Development
When This Box is selected, this is where it leads:
Get Informed

Research It is everyone’s
responsibility to help
Solutions all youth in this
region grow up safely
Service
Providers and reach their full
Donations
potential.
Click any box to the left and learn
more
Volunteering

Featured story from Today’s News


Forums Our news section shows how xx was shot and killed in the xx neighborhood
last night. Click HERE to learn more about youth violence and its solutions.

Map showing
where today’s
news occurred The link in the text leads to this box Pg. 14
Youth Programs Needed in Many Places
When This Box is selected, this is where it leads:
Get Informed
The media needs to point to
Research maps, showing where great
programs are needed. Writers
need to emphasis that the city
Solutions
needs good programs in every
poverty neighborhood, not just a
Service few great programs in a few
Providers places
Click any box to the left and learn
Donations more

Volunteering

Featured story from Today’s News


Forums Our news section shows how xx was shot and killed in the xx neighborhood
last night. Click HERE to learn more about youth violence and its solutions.

Map showing
where today’s
news occurred The link in the text leads to this box Pg. 15
The Rest of the Story
Learn what you can do to help raise Chicago’s youth.
Get Informed

Research

Featured story
Solutions
from Today’s
Tutor/Mentor News
Programs This map shows how xx was
shot and killed last night.
Donations Click HERE to learn more
about youth violence and its
solutions.
Volunteering

Forums

Service
providers in
this area The link in the text leads to this box Pg. 16
The Rest of the Story
Learn what you can do to help raise Chicago’s youth.
Get Informed

Research Learn to
Make
Solutions Your own
Tutor/Mentor
Maps
This map was
Programs made using
Chicago
Donations Tutor/Mentor
Program
Volunteering Locator’s
Interactive map

(2021 - This site


Forums is no longer
See maps in Tutor/Mentor blog articles at
http://tutormentor.blogspot.com available)
http://mappingforjustice.blogspot.com
Service
providers in
this area The link in the text leads to this box Pg. 17
Teach Youth Orgs to tell The Rest of the Story
Learn what youth can do to help raise visibility.
Get Informed

Research As youth and


volunteers use
videos and blogs to
Solutions show what they do
in their own
Tutor/Mentor programs, media
Programs and bloggers can
point to these
Donations
stories to help them
attract more
Volunteering support for their
efforts.
Links in the
Forums Tutor/Mentor library
Find Tutor and/or mentor programs in Chicago point to program web
http://tinyurl.com/TMI-Volunteer-Opportunities sites and blog articles.
Service
providers in
this area The link in the text leads to this box Pg. 18
Tutor/Mentor Programs
All Need to Have Teams of Writer/Producers Telling their Stories.
Get Informed

Research Volunteers from


business, media,
film and training
Solutions companies, etc. can
mentor youth to
create and tell
Leaders interesting, and
effective stories.
Donations
This opens a who new
range of mentors and
Volunteering career options for youth
who get involved.

Forums

These logos are just a few of the youth


Local,
National organizations found at http://tinyurl.com/TMI-
Resources ChiProgramLinks Pg. 19
Tutor/Mentor Programs
When this link is clicked, we just want to be one of the links
Get Informed
Learn more about tutoring/mentoring
Research

Profiles of local tutors/mentors


Solutions

Leaders
Youth served by local programs

Donations Blog articles, videos of local programs


Volunteering
Events…and
Forums

Local,
National
Resources Including www.tutormentorexchange.net Pg. 20
Getting this info on the Web is Step #1
Getting people to look at it is an on-going challenge:

Reporters, commentators, editorial writers, radio and TV personalities


must be educated to weave web references into their personal
journalism. Bloggers and social media volunteers can model this
strategy and teach it to mainstream media.

At any time a talk show host can refer a listener to a section of the
station’s web site where the listener can go to find more information,
and to find ways to be part of the solution.

Stations that do this regularly will teach listeners to go to these sections


of the web site for information even when the news is not focusing on
this issue.

Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, Merchandise Mart PO Box 3303, Chicago, Il. 606542 tutormentor2@earthlink.net
Pg. 21
Focus Stories on a Distribution of Resources
Volunteers, talent, dollars, technology needed at each location.

Chicago

faith business media


volunteers
dollars

college
you Talent &

technology

Elected
leader
others

Use personal and organizational leadership, web site and communications to connect
members of your network to T/M programs in all parts of Chicago on a consistent, on-going
basis, using Internet directories such as http://tinyurl.com/TMI-ChiProgramLinks as
resource for finding programs.
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Property of Tutor/Mentor Connection, 800 W. Huron, Chicago, Il. 60642 Email for permission to use: tutormentor2@earthlink.net
Sustaining Momentum is Step #2
Convincing people to write about tutor/mentor programs regularly, and to point to programs
in all neighborhoods, will be an on-going challenge.

As more stories point to tutor/mentor programs after negative news in the mainstream
media, more people will begin to look at the web sites of these programs and learn ways
to support them. Key events organized during the year can provide “topics” for bloggers,
writers and social media to focus on, boosting traffic growth from event to event and year
to year. Remember, it takes 12 years just to go from first grade to 12th grade.
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Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, Merchandise Mart PO Box 3303, Chicago, Il. 606542 tutormentor2@earthlink.net
Help Us Support this Strategy
To create a map-based information directory requires a major sponsor and on-going
revenue. Tutor/Mentor Institute, LLC seeks volunteers, partners, sponsors to help.

The Chicago Tutor/Mentor Program Locator was created between 2004 and 2008 and demonstrates
what’s possible using interactive mapping. Since 2011 Tutor/Mentor Institute, LLC has not found
the volunteers and/or investors needed to keep this site available to Chicago. As of 2021 it's now
only available as an archive, which you can view at https://tinyurl.com/ProgramLocatorMap-archive
If you'd want to help rebuild this connect with Dan Bassill on Twitter @tutormentorteam
Pg. 24
Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, Merchandise Mart PO Box 3303, Chicago, Il. 606542 tutormentor2@earthlink.net
Many media platforms now host powerful interactive mapping that
can be used in creating “rest of the story” articles.

Pg. 25
Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, Merchandise Mart PO Box 3303, Chicago, Il. 606542 tutormentor2@earthlink.net
On this concept map we point to many data platforms that can be used
to create “rest of the story” articles”

View this at http://tinyurl.com/TMI-MappingData


Pg. 26
Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, Merchandise Mart PO Box 3303, Chicago, Il. 606542 tutormentor2@earthlink.net
Questions we hope to answer…with your help:
If we can develop some formal programs where youth are writing follow up stories,
or creating strategy visualizations, we want to learn the following:

•Is this possible? Can we increase reach and frequency of stories focusing on tutor/mentor programs?
Can we increase and measure traffic flows?

•Who already implements such a strategy? Can we connect with them? Can we create an internet
library hosting such information, and build understanding by facilitating learning around this growing
body of knowledge?

•Will cities provide the funds to make a “program locator directory” available? Or to coach youth and
organizations to begin a “Rest of the Story” project?

•How do those who implement this strategy track and measure success?

•What are the positive returns on the social investment of such a strategy?

•What are the profit gains from a capital investment of such a strategy?

Our ability to answer the 3rd, 5th and 6th questions positively will provide reasons for
such strategies to be adopted by a growing number of media outlets in every city in
the country.
Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, Merchandise Mart PO Box 3303, Chicago, Il. 606542 tutormentor2@earthlink.net
Pg. 27
Join us in turning this idea into a reality.
Volunteer, be an intern, be a sponsor. Invite us to speak to a group in your city or at your business.

To learn more about Tutor/Mentor Institute, LLC


strategies and goals, our use of GIS maps, or the
Tutor/Mentor Learning Network, visit the Tutor/Mentor
Institute Library at www.tutormentorexchange.net.

View blogs at
Http://tutormentor.blogspot.com
Http://mappingforjustice.blogspot.com

Dan Bassill
Be our partner. Let us be your partner, coach and @tutormentorteam
consultant. If you already have youth telling these
stories, send us a link to your blog or web site.

To learn more, e-mail tutormentor2@earthlink.net

Connect with us on Twitter @tutormentorteam or


Facebook @ http://www.facebook.com/TutorMentorInstitute
Write to Tutor/Mentor Institute, LLC, Tutor/Mentor Connection
Merchandise Mart PO Box 3303, Chicago, Il. 60654