Language work-Unit3. One-trip living Packaging has become part of our daily life.

To begin with, the product that most people consume in our shops nowadays, and the one we use only once is packaging. Shopaholic, homo shopping, Shop until you drop. However, we have not seen environmentally responsible developments to the marketplace yet. Whenever this shopping spree appeared in Spain is uncertain, but we are enthusiatically part of the Americanised way of life. The span of life of any component (being it a metal container, plastic made or a simple potter) will last a lifetime to be destroyed. Before the 1950s the population went to the market to buy foodstuff (cooked, uncooked, raw, transformed, be it veggies, meat, pastries and so on) with their own containers, so that all sorts of pots made many journeys from the market place to our homes, and back. The growth of urban trends and modern processes of food production changed all that, as any mother has borne witness of the consumerist shift. Because the food items must be shipped from place to place while the ever increased diversity of foods available and the convenience of precooked meals, it is odd for the consumer in a consumer-driven society to collect many foods in their own containers.

Let’s consider the real costs to pay for a new container each time we acquired packaged juice, canned soft drinks and other dairy products. Yet there is a rising tide towards one-trip bottles for all these items as any shopper to Carrefour can confirm. The weird case of the returnable bottled soft-drinks in the 1980s has clearly shown how much these new containers add to the upward trend of waste. To put things into perspective we must go to the USA, where until the late 1950s they could use the bottles by paying in advance a small quantity of money each time they bought one. If we move a decade forward, the bottlers had made up their minds about improving their margins if we paid a reasonable price for the doubtful priviledge of throwing the bottle instead. To start with, 30 one-trip cans or bottles replaced the humble returnable bottle lasting at least 20 or more trips.

Glass companies gave soft-drink sellers a helping hand makin a win-win arrangement with the happy bottler companies to reimburse them for much of the cost of one-trip bottles. Needless to say, while we were throwing money around, with soaring sales of soft drinks and the container manufacturers watched with delight the climbing figures in their bank accounts. The industry reinvented itself selling the western societies - as the liberal democracies had overcome the communist menace - the simple idea of making real progress toward our collective goal to be the most efficient user of packaging materials in the beverage industry. Concerns about the environmental lifecycle of packaging became serious in the 1990s and the bottlers also launched the plastic beverage bottle made with all sorts recycled materials. Other manufacturers have light-heartedly joined in this unsustainable throwaway spirit. The aluminium companies announced a new era in which a new set of efficient packages would soon replace pots and pans. Inthe designed units food packages were being designed with their own electric plugs. Once the food was eaten, the client just throw away the messy, greasy pan. What about a camping holiday, I hear you say? Not only the common plastic plates, anything can be found: from plates to cups, to champaign glasses to cutlery. New needs are created every single season. Anybody will still make a great bonfire on the last moment with the disposable equipment that can now be purchased. Ready of a range of highsecurity, glued-strip bags, fully disposable, one-trip parcels which seal itself and which are uniquely numbered? If we consider the health field, on health grounds, there may well be a new set of case on health grounds for disposable syringes. But isn't the use of one-trip sleeping bags and tents taking disposability too far? Mind you, our ultimate goal is still a 100% renewable, responsibly sourced beautiful iconic container we can all feel good about, instead of devising a more responsable buying trend. You are informed. To say you farewell, good bye with your good buy.

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