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Disclaimer .............................................................. 2 Earn Instant Cash .................................................. 3 Contents ................................................................ 4 Welcome To LinkedIn Profits ................................. 6 Using LinkedIn to Make Money Online ................... Professional Networking ................................... Targeted Groups ............................................... Job Boards and Postings ................................... Advertising Opportunities ................................. 7 7 8 8 9
Create Your LinkedIn Profile Step-by-Step .......... 10 Step-By-Step Profile Creation ......................... 11 Building Your LinkedIn Network .......................... 21 Here are 10 quick tips for adding people to your network .......................................................... 21 Getting Started With Groups ................................ 23 Growing Your List and Finding New Marketing Partners ............................................................... 24 Discover How To Request A Recommendation On LinkedIn .............................................................. 28 Searching for a Job on LinkedIn .......................... 30 LinkedIn Profits Page 4
Building Your Business Reputation On LinkedIn .. 36 Advertising for Insane Profits .............................. LinkedIn PPC DirectAds .................................. How To Market Your Products on LinkedIn Not Selling Anything ....................................... 39 40 By 41
Advanced Tactics for Internet Marketing Business Owners Who Use LinkedIn for Free Advertising ... 43 In Closing… ......................................................... 47 Unadvertised Bonus ............................................. 48 Recommended Resources .................................... 49
Welcome To LinkedIn Profits
LinkedIn is an online network geared towards business professionals who wish to find colleagues and classmates quickly to reconnect with them and stay in touch. Whether you're looking for a job or a new business opportunity, you can power your career by discovering inside connections through LinkedIn. Once you create your profile, you will discover that your network is full of industry experts who are willing to share advice. Whenever you have a question you can get answers. Some say that LinkedIn is similar to Facebook. The advantage of LinkedIn is that it is geared for professional networking and it allows you to make money online while helping others.
Using LinkedIn to Make Money Online
This special report will demonstrate to you how to make money online using the following LinkedIn marketing strategies:
Professional Networking Targeted Groups Job Boards and Postings Advertising Opportunities
Since LinkedIn is geared to business professionals, you can customize your profile in such a way that you can use it to hire people for your own business, you can trade services with other LinkedIn members, you can create a greater awareness of your product or brand, and you can get more people to add you to their professional networking groups as well. The people, companies, and groups that you add to your LinkedIn profile become your ―Connections.‖ These connections allow you to grow your professional networking circle. Connections are categorized into tags, companies, locations, industries, and recent activity. At any point you may filter your connections if you wanted to send out a notice to a specific category rather than to everyone who you are connected to. LinkedIn Profits Page 7
LinkedIn has a feature called LinkedIn Groups. It’s a way for groups to bring value to their members. Many business professionals can advance their business goals by utilizing professional groups, alumni organizations and work groups to make vital new business contacts, which will enhance their trusted connections. You can create your own group to attract other business professionals. You can follow people and have discussions with other members of various groups. You can list your group or join a group by searching a group directory for members who have similar interests. Based on your profile, you can also search for groups like keywords, categories, or by choosing an option on the groups page. Targeted groups enhance your own interests and attract other people and business owners to your group. There is even an option page with suggestions for groups that you might like to read more about. Sometimes a group will use keywords or categories that perhaps you had never thought of for your own business. By visiting suggested groups and categories, you can enhance your own listings.
Job Boards and Postings
Another advantage to creating a profile and becoming active in the LinkedIn community is that you will have access to job boards. You can post a job. You can apply for a job. You can also hire people based on the listings that are publicly available.
You can drive new customers to your business by placing an ad on LinkedIn. It doesn't take long to connect with the world's largest audience of active, influential professionals, and you can launch your advertising campaign in minutes. All you need is a LinkedIn account. Just to give you an example of how popular the LinkedIn advertising opportunities are, here is a quick screenshot that provides information for how many members worldwide and in the US are currently represented, and the various types of markets and business owners that you can target.
Now that you know the high-level aspects of LinkedIn, and the advantages that can grow your business and help you make more money this year, let's create your LinkedIn profile.
Create Your LinkedIn Profile Step-byStep
Creating your LinkedIn profile is very simple. Whether you have already created a profile on Facebook, Twitter, MySpace, or any other social media site, you will quickly see that entering basic information for your LinkedIn profile is similar to other online sites. However, since LinkedIn is not just a social site, it’s important for you to think about what you’re trying to accomplish before you create your profile. What is your goal? Do you want to join and interact with groups of business professionals, to display (at no charge) your online resume and business-related credentials, or do you want to land a job? Maybe you want to promote your professional experience to get consulting gigs and expand your business network. LinkedIn can help you accomplish all of these tasks. Within the LinkedIn profile there are eight contact settings that describe different opportunities you may want people to get in touch with you about.
Step-By-Step Profile Creation
Let's get started. Follow each one of the steps below until you have created your LinkedIn profile.
1. Open a browser session and type in the following URL: http://www.linkedin.com/
The following screen should be visible.
2. In the box on the right side of the page that says ―Join LinkedIn Today,‖ type your information into each of the required boxes: first name, last name, email, and password. Note that your password must contain six or more characters. When each of the fields has been completed, click the Join Now button.
This is what you will see at the top of the page after you have signed in to your new LinkedIn basic account:
3. From the menu bar, choose Profile, and then select Edit Profile.
4. Type your information into each section, making sure that you save your profile with each step. For a complete and effective profile, take the time to enter information into each of these sections:
• Name of your business • A brief description of what you do that you want others to notice in your profile (Web design, Internet Marketing, and so forth). • Add a current and past position that describes what you do and have accomplished in your profession. • In the education field, add the name of the school where you earned your degree or where you obtained your education for the type of business you're in. • In the recommendations field, leave that blank for the moment. Later when you have worked with someone that you would like to use as a testimonial, then you can ask for their recommendation. • The connections field displays how many people are connected to you within your LinkedIn profile. • In the websites category you can add your personal websites. • In the Twitter section, enter your Twitter username if you already have a Twitter account. If you do not have a Twitter account, then later when you LinkedIn Profits Page 13
decide to create a profile on Titter, you can add your Twitter name inside of your LinkedIn profile. • The public profile URL depicts the link that you will share with others so that they may find you and your profile on LinkedIn. • You may also add sections to your profile that reflect achievements and experiences that you want others to know about. • In the summary section, this is very important to your profile, so you want to add a summary statement that tells who you are and what you do. Keep this short and succinct. • Add specialties to the summary section that will further define the specialties that you can offer others. • Further down the page, you have more opportunities to expand your information in the categories of experience, education, recommendations, additional websites, interests, honors and awards, personal information and so forth. Basically, you're going to be building a profile that will get your business recognized. The more content about yourself and your business that you provide will be reflected in the amount of traffic that you attract to your LinkedIn profile.
5. Before saving your profile settings, please pay special attention to the last section on the left-hand side of the page. It looks like this:
6. It is extremely important that you place check marks next to the categories for the types of opportunities that you wish to focus on. This section allows you to announce what type of messages you will accept.
7. Finally, in the section that asks for the advice that you'd like to give to others concerning those who would contact you, read the fine print below the input box and click the link to see examples of what will be visible to your entire network. When you have finished with this section, make sure to save your changes.
If you are pressed for time, fill out as much information in your profile as you possibly can, and then come back to it in a day or two. Make sure to add a picture to your LinkedIn profile, and complete your profile summary. The summary is what is displayed whenever someone finds your profile or searches for your business expertise.
Next, and also important is to fill in the past employment section. LinkedIn has a company directory where you can find business associates you’ve worked with in the past. By adding a list of previous companies you’ve worked for, others will be able to find you. Let’s look at one of the screens where you will enter information about a company you have worked for in the past. Please remember after adding a position that you should save your changes.
If for some reason you’re not sure what to enter in this section, just click ―See examples,‖ which appears below the Description field. Here’s what that looks like:
After you’ve completed everything for your profile, the last step is to set your profile to ―Public View.‖ This option is viewable on the right side of your profile page. You also have the option of viewing your public profile the way other users will see it displayed.
Tip: You can promote your LinkedIn profile by creating a button to display on your blog or website. From within your profile page, click the link that says, ―Promote Your Profile.‖ A page will be displayed that allows you to copy the code for any of the buttons that you’d like to display that links to your profile.
The following is a view of several buttons that you can choose from to link to your profile.
Building Your LinkedIn Network
The more you interact with people through the LinkedIn site, and the more contacts you add to your connections, will help you build and expand your LinkedIn network.
Here are 10 quick tips for adding people to your network
1. 2. 3. Import your contact list from Outlook. Import your contacts programs you have. from any webmail
Search for former classmates, colleagues, and acquaintances using the LinkedIn search tools to add them to your connections. Make sure that your LinkedIn profile is completely filled out including a picture, past jobs, education, and all the areas where someone could search for you and find something that you've written to be of interest to them. Search for people or groups who could possibly have an affiliation with you through another venue such as Facebook, Squidoo, Digg, Twitter, HubPages, or any other social media sites. If you've ever been to a trade show, possibly you have a stack of business cards for Page 21
potential contacts. Search for those people by name, by company, or by job title on LinkedIn. Then you can invite them into your connection list, or you can request that they join LinkedIn. 7. You can advertise yourself and your business through LinkedIn answers. This is a great place to pick up and add new people to your LinkedIn network. In your network connection you will have first-degree contacts listed. Search through these contacts and their connections to see who you can add to your own network. LinkedIn has another feature that's entitled, ―People you may already know.‖ Use this feature to add more people to your network. Whenever you have a few minutes, you can meet people through LinkedIn groups, jobs, people search, and servers, and then you can invite them to join your network.
Getting Started With Groups
Groups are an important feature that LinkedIn offers to connect you with other business professionals who share the same skill sets, interests, and qualifications that can benefit both your bottom line and the people you connect with.
Once you explore LinkedIn groups in more depth, you will quickly learn how to: • Create a LinkedIn group • Approve new LinkedIn group members • Join a LinkedIn group • Search a LinkedIn group • Build your focus group
Growing Your List and Finding New Marketing Partners
Your marketing efforts through LinkedIn will help you find new business partners who will help you with your goals. These new partners might even take you to the next level in your business and earning power.
TIP: Just remember that when you intentionally wish to expand your contact lists, this is not a set-it-and-forget-it task. Adding new marketing partners to your list of connections is an ongoing process.
To get started, access the directory for LinkedIn service providers. You can begin by selecting people who could be potential business partners for you. Perhaps many of those people might be two or three degrees away from you, and that's okay. You can also target anyone at a specific company by looking at the contacts in your network and arranging an Introduction.
The following is a quick checklist to keep in mind when you're searching for potential marketing partners:
• Make it a point to join groups that would appeal to your business industry or niche. By joining groups with similar interests, it lets people know the types of groups that you identify yourself with, and likewise if they belong to the same list, this signals your interest in wanting to communicate with like-minded business people.
• When searching for new marketing partners, pay attention to titles. For example, if you would like to partner with someone who works in a credit card company or financial firm, search your contacts for those who are connected to you by one, two, or three degrees and then use those keywords in the business title.
• Search for people who have asked or responded to LinkedIn Answers since they might have a situation similar to yours. For example, if someone asks a question about search engine optimization for their off-line business, you could provide an answer that would direct them to your profile and to your business offerings. This would be a great way to add more people to your network.
• Login to LinkedIn every day to respond to inquiries and responses. Although LinkedIn is not as critical as viewing your email or text messages multiple times during the day, anyone who is trying to contact you or communicate with you will appreciate a response within 24 hours during a normal business week. If you choose to only log into LinkedIn once a week, you might miss opportunities due to not giving your full attention to expanding your business.
• Create a group that is niche-centric to your business. For example, if you are a software developer who creates programs and apps for mobile phones, then you would want to attract customers who wish to take their businesses to the mobile platform. By creating a group dedicated to mobile phone business owners, you could provide insight, techniques, and tips that would help your new business community. Although this might sound similar to creating a blog, the people who have taken the time to build their profiles on LinkedIn, and to participate in groups, are your target audience when it comes to attracting niche-specific partners.
One of the advantages of becoming more familiar with the features is that you will soon discover that you can tap into the collective knowledge of the community and learn from what they are doing. You wouldn't even have to put together a mastermind group; although that might not be a bad idea, either. The point is that you can get all the answers you need and all the marketing partners you desire without spending a dime.
TIP: As with any business, if you reveal yourself as transparent, honest, and appreciative when you ask for someone's advice or you give advice, those people will be more likely to share their goals and intentions with you, which will ultimately open up a wider marketplace for your business.
Discover How To Request Recommendation On LinkedIn
To attract more people and businesses to your profile, you will need to identify those business professionals who would be the most likely candidates to create a recommendation for you. Then you can create a recommendation request. Profiles that have recommendations from other LinkedIn members of the community are similar to getting a five-star rating as an approval of how you do business— recommendations are very valuable for establishing your brand.
Follow these steps to request a Recommendation: 1. From the menu bar, choose Profile, and then select Recommendations. 2. From within the Recommendation page, choose the Request Recommendation link and click it. 3. Next, you will fill out the three steps that are indicated under the heading: Ask the people who know you best to endorse you on LinkedIn. • Choose what you want to be recommended for • Decide who you'll ask • Create your message
In the area where it asks you to decide who you'll ask, you can choose up to 200 recipients. When your request is submitted, each of the people in your connections who you have selected will receive a recommendation request from you. When creating your message, do *not* use the default temporary text that’s shown inside the message area. Create a personal message in your own words, and do the same for the subject line, too. Make sure to double-check your spelling and grammar before hitting the Send button. That's all there is to it. The next time you login you will see those who have responded to your recommendation request. Once you accept the request, your endorsements will be displayed in your LinkedIn profile.
TIP: When you request a recommendation from someone, let them know why this is important to you; provide them with encouraging motivation so they will respond positively to your request. Remember that you're asking for a favor and they’re not obligated to respond. Just make sure that you’re gracious in your request and don't make them feel guilty for declining.
Searching for a Job on LinkedIn
LinkedIn provides a great way for you to be able to use professional networking to your advantage with the job search feature. This will allow you to quickly see the skill requirements and open positions at companies that are looking to hire someone.
Here is your step-by-step process to easily search for a job on LinkedIn.
1. Click the jobs down-arrow and then select advanced job search. The advanced job search page will appear.
2. In the Search for: text box, type in the keywords that best describe the type of job you're looking for, either by job title, company, job function, or industry. Then click Search The page that appears will be the jobs results screen.
3. Click a job title to see the details about the job and the person who listed the job. If the person who is listing the job is already connected to you in your network, then you can use LinkedIn to reach that person.
4. When you find a job that you would like to apply for, click the ―Apply Now‖ button which will open a job application form. In some cases the link will take you automatically to a company website.
5. In the job application form, create a cover letter, type in your contact information, and then upload your resume. 6. Click next and then click the ―Submit Application‖ button.
It's a very simple process to apply for a job on LinkedIn. Just follow the steps listed above.
TIP: You can also use this approach to introduce your business services to a company who wishes to fill a position for which you qualify. Just make sure that when you apply for a job and you list your company's resources, that your skill sets and the services that your company provides are in sync with the job poster’s requirements.
Building Your Business Reputation On LinkedIn
Building your business reputation, whether it's through the LinkedIn community, an off-line community, or through your own website or mailing list, requires that you continually provide new ideas, strategies, and encouragement that people can depend on. When you are honest with people and you actively participate in their questions and concerns, you are building a business reputation that your community members will trust. We've already discussed sending out a recommendation request for others that you have worked with and you would like to receive their endorsement. However the other side of the coin has a lot to do with how your business reputation is built through the LinkedIn community. As you continue to build your business and your groups, and you enlarge your networking connections through one, two, or three degrees, more and more people will come to know about you. Whether you're brand-new, or you've developed an entire niche-centric marketing community, you will begin receiving requests from other LinkedIn members who are asking for your recommendation. Choosing whether to recommend someone to another LinkedIn member will definitely affect your reputation.
So that you're not caught off guard, at least at the very beginning, you might want to search through your LinkedIn contacts and make a list of people that you consider are worthy of your recommendation.
• Personal versus Professional Recommendations. Place your contacts into categories. Are they personal acquaintances or business associates? Are they relatives or friends of friends?
To build a good reputation that other LinkedIn community members will trust, consider that business recommendations are much stronger and will build trust faster and more solidly than recommendations from personal references.
• People You Know Very Well. If you know people through business but they are not associated or aligned with your business goals at this time, then you might want to consider not including them as someone you would recommend. The reason is that if you viewed their profile and let's say for example that their business profession was working as a yoga instructor, then that business recommendation would not align well with your credit card or financial-focused business.
It certainly wouldn’t help your reputation in the business world to be listed as a recommendation outside of your target audience. That’s not to say that a yoga instructor is not worthy of a recommendation. But in that example, the yoga instructor would be much better off obtaining a recommendation from someone in the alternative health field.
TIP: Remember that every time you recommend someone, you’re putting your own reputation on the line by making that recommendation. You should ask yourself if you’re comfortable recommending a business associate or personal acquaintance if they are not even closely aligned with your business goals. More so, would you recommend that person to a personal friend or family member? If your answer is no, then don’t recommend the person just because they asked you for a recommendation.
Advertising for Insane Profits
There are three methods for advertising your business on LinkedIn: 1. Marketing your business and products through your profile, groups, and first and second level connections by not selling anything. 2. Listing your websites inside your profile and doing off-site promotions that encourage customers to click your LinkedIn link to receive something for free (the lure to get them to view your offer and become one of your connections). 3. Pay-per-click advertising on LinkedIn, which can be quite expensive if the products or services you’re selling cannot keep up with the increasing costs of the clicks to your profit.
LinkedIn PPC DirectAds
Pricing for running a PPC (pay-per-click) ad campaign with LinkedIn varies depending on the type of ad you’re running and who your target audience is. The benefit of using DirectAds at LinkedIn is that it gives you the ability to target your key connections by age, location, industry, seniority, and so forth. LinkedIn PPC campaigns are targeted to business people, not to business owners who *might* click on your CPA offer. They’re smart people, and unless you have a product, service, or software that would help them with their business, such as security, or building websites or doing SEO and keyword research, they will not be as apt to buy something from you, as someone would on Facebook who saw an ad. LinkedIn DirectAds integrates with Twitter, and many B2B people say that it’s a powerful networking and marketing tool. Just remember, if the opening bid starts at $2.00 and your average PPC fee is more than $4.50, you’re going to need a healthy bank account or credit card to pay for the clicks. This is one method of advertising that is NOT recommended for anyone new to PPC advertising. If you’re interested in advertising on LinkedIn once your profit has been created and you have your top five referrals in place, it’s definitely suggested that you read up on PPC before tossing an advertising campaign out there.
How To Market Your Products on LinkedIn By Not Selling Anything
To successfully sell your products and services on LinkedIn, without doing any sort of ad campaign, it’s absolutely mandatory that you choose your keywords wisely, and use them in your job description and other areas in your profile that define you. Reason? Profiles get displayed in the search engines for specific keywords that business owners use in their LinkedIn Profiles. Let’s choose a few keywords at random and see why this is such a valuable asset to use in your LinkedIn Profile. Then you’ll better understand why it’s important for you to take your time while creating your Profile. After typing the words ―healthy sustainable LinkedIn‖ into a Google search window, these are the results that were returned; due to page space in this report, the screenshot does not include all the results that were displayed (272,000 results).
Therefore, you can advertise your business just by paying attention to the keywords you choose to use in your profile. Not only can someone search for you ―inside‖ after they’ve logged into their LinkedIn account, but the results also show up in the search engines. Sweet!
Advanced Tactics for Internet Marketing Business Owners Who Use LinkedIn for Free Advertising
There are so many advanced tactics that could be listed here, but this report focuses on the most important ones. Once you create your LinkedIn Profile and you get accustomed to how that professional business social networking platform works, you’ll probably be able to add several advanced tactics of your own.
• Use the link of your LinkedIn profile page on every social site that you’re a member of, such as Digg, HubPages, Twitter, Squidoo, and Facebook. The more exposure you get the more sales you’ll make.
• Viewing, monitoring, and commenting in the discussion forums that relate to the keywords your business is known for, will give you a chance to have others notice your profile.
• To make your profile appear more professional looking, customize your buttons. This gives you more control over what goes in your profile, and other members will notice your page’s uniqueness.
• This might sound obvious, but make sure that you use your website’s and blog’s URLs within your profile. Many business owners have neglected to do this.
• Just because someone on LinkedIn asks you to be their friend, don’t just automatically agree to add them. You’re trying to create a professional business site, not a social site like Facebook. Believe it or not, but the top five that you add are seen at the top of your page along with the summary. Choose wisely!
• Become familiar with the many tools that are available through LinkedIn. For example, if you want to partner with another business, you can take advantage of the reference check tool by discovering the length of time that someone worked for a specific company. If they have falsified their information, well, you’ll discover that, too. Remember, they can learn about your information, as well.
• Many business owners neglect this next tactic, but it should be a priority for you. You have the ability to review your network statistics, and this is important because it shows you what’s going on with your account. Are you making progress, or should you make some changes?
• This next tactic might sound a little bit like cheating, but it can be quite useful for growing your list. You should make it a point to ask others for advice. LinkedIn is all about networking. People are willing to answer questions, especially when it’s in your niche. Likewise, *you* can respond to questions, too, which will get others to notice you, your business, and your savvy knowledge.
• People on LinkedIn love to see numbers, percentages, charts, screenshots and other types of information that shows what you have produced, not just what you do. For example, if you’ve published a book, place a small .JPG file with the book’s title and cover graphic on your profile page.
• Use LinkedIn to find people that you can use for your own business. LinkedIn has a services area where others list their services such as graphic design, blog building, graphic designs, SEO, etc., and many of them are looking to trade services. If you have a service to trade, it could be a winwin for both of you.
• Creating a well-built profile with recommendations, valuable connections, custom buttons, and wellwritten content takes time. Take pride when you’re building your network. It will pay off, that’s for sure!
• This might sound trite, but make sure your content’s spelling and grammar is always 100% perfect. Nothing is more embarrassing than to have someone find a typo in your company name or your keyword, and then tell you about it.
• Just like your own website or blog, make it a point to rearrange the content on your profile and edit the information periodically. New content gets noticed in the search engines and by other members.
• Search for products and services on LinkedIn that are similar to yours. Look at their keywords. Look at how they’ve set up their profiles. You can learn a lot from what others have done, especially if their sites are showing up on page one of Google. And guess what? It’s all free!
Do spend some time creating a LinkedIn profile. LinkedIn is incredibly powerful as an online advertising and publicity medium, and really should be up there with sites like Facebook as an essential part of any Internet Marketers online presence. In this age, anything that helps you and your business become better known online is essential for you to use. LinkedIn is just the ticket!
Wishing you continued success online!
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