Chapter 2 ± Marketing Process and Program
P.I.M.P. stands for ³Prutas in Mini Pancakes´ and as the name implies it, our main ingredients are fruits and pancakes. The four of us wanted a striking name so advertisement would come easier. Other than that, we wanted it to be appropriate not only for the food but the target market²which ranges from pre-teenagers to adults²as well. P.I.M.P. was made for people with sweet tooth. Our soft, fluffy pancakes come in different flavors; original, strawberry, and chocolate. The product is a combination of bitsized pancakes, variety of fruits, and marshmallows. Prutas in Mini Pancakes is also very light and easy to carry so you can eat it on the go! However, it was made to be eaten right away. If you cannot eat it right away after you bought it, we can supply a box that can hold two sticks at max. With its 1 inch height, 4 inches of length, and 3 inches of width, it¶s the perfect container for such a sweet snack. However, we strongly recommend that you eat it at its best state; within roughly three hours after it has been made. The said product can, however, last half a day at max. With the technology today, advertisement comes easily. Aside from the usual Facebook page and internet\s free advertisement, we will be handing out flyers in places are the current hangouts of the target market. The group, in total, is willing to pay one thousand five hundred pesos for the sake of promotion and advertisement. --
Chapter __ : Kind of Business A. Form of Ownership
There are four of us ergo this business has a partner kind of ownership. The number of people isn¶t too much or too little. There are just enough people to cover all the work, make enough profit, and cover/supply the budget while minimizing the expenses (e.g. paychecks) at the same time.
B. Organizational Structure
2. 5. he/she must contact the owner beforehand and present an excuse letter the following day.
C. 3. An employee cannot use his/her cellphone during working hours.
. 4. He/she cannot extend. when at its starting stage. Overtime will be noted only after two hours of the 8 hour policy and will pay Php 50 per hour. They fall under the Food and Cooking Department Head¶s supervision and will only have to do minimal jobs like cooking the product and managing the money. Administrative Policies
1. only needs two employees besides the owners because there is little work to be done at a single stall. These are the only tasks needed for extra hands. An employee¶s break lasts from 12 NN until 1 PM.The company. If an employee cannot go to work. Employees will work with the regular 8 hours per day policy.