BUS 499 – Business Administration Capstone

(Prerequisite: To be taken as last or next to last course)

COURSE DESCRIPTION
This course is the capstone course for the Bachelor of Business Administration program. It examines the processes by which organizations formulate strategy, implement policy, and evaluate outcomes in the highly competitive and dynamic global environment. The ethical implications of strategic choices are a central concern of this course. Analytic, integrative, and decision-making skills will be exercised through the use of case analysis and decision making.

INSTRUCTIONAL MATERIALS
Required Resources Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2011). Strategic management: Competitiveness and globalization, concepts and cases: 2011 custom edition (9th ed.). Mason, OH: South-Western Cengage Learning. Supplemental Resources Angwin, D., Paroutis, S., & Mitson, S. (2009). Connecting up strategy: Are senior strategy directors a missing link? California Management Review, 51(3), 74-94. Derfus, P. J., Maggitti, P. G., Grimm, C. M., & Smith, K. G. (2008). The red queen effect: Competitive actions and firm performance. Academy of Management Journal, 51(1), 61-80. Franken, A., Ewards, C., & Lambert, R. (2009). Executing strategic change: Understanding the critical management elements that lead to success. California Management Review, 51(3), 49-73.

COURSE LEARNING OUTCOMES
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Identify the vision, mission, and stakeholders of a firm. Identify how the six segments of the general environment affect an industry and its firms. Identify the five forces of competition. Analyze the external environment for opportunities and threats that impact the firm. Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness. Identify various levels and types of strategy in a firm. Describe how corporate governance affects strategic decisions. Describe the relationship between strategy and organizational structure. Analyze strategic leadership, strategic entrepreneurship, and corporate entrepreneurship. Use technology and information resources to research issues in business administration. Write clearly and concisely about business administration using proper writing mechanics.

©2012 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 499 Student Version 1122 (1001 11-14-2011) Final Page 1 of 17

This includes preparation. and Competitive Advantage o Case Study 3: Barclays: Matt Barrett’s Journey – Winning Hearts and Minds Activities  Discussions Evaluation  4  None Preparation Reading(s) o Chapter 4: Business-Level Strategy o Chapter 5: Competitive Rivalry and Competitive Dynamics o Case Study 2: Baidu: Beating Google at Its Own Game Activities  Discussions Evaluation  Assignment 2: Apple Computer. activities. without the expressed written permission of Strayer University.5 hours in weekly work. Core Competencies. Activities. Week 1 Preparation Reading(s) o Chapter 1: Strategic Management and Strategic Competitiveness Activities  Discussions Evaluation  2 None Preparation  Reading(s) o Chapter 2: The External Environment: Opportunities. All Rights Reserved. Inc. BUS 499 Student Version 1122 (1001 11-14-2011) Final Page 2 of 17 . and Evaluation Points 20 ©2012 Strayer University. and Competitive Analysis o Case Study 3: Barclays: Matt Barrett’s Journey – Winning Hearts and Minds Activities  Discussions Evaluation  3  Assignment 1: Great Lakes: Great Decisions 240 Preparation Reading(s) o Chapter 3: The Internal Organization: Resources. This document contains Strayer University Confidential and Proprietary information and may not be copied.5 credit hour course is for students to spend 13.: Maintaining the Music Business 20 280 20 20  Preparation. Threats. Capabilities. further distributed. and evaluation regardless of delivery mode.BUS 499 – Business Administration Capstone WEEKLY COURSE SCHEDULE The standard requirement for a 4. Industry Competition. or otherwise disclosed in whole or in part.

All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied. without the expressed written permission of Strayer University.: Bidding for the Future Activities  Discussions Evaluation  9 Assignment 4: A Horror Show at the Cinemaplex Preparation  Reading(s) o Chapter 10: Corporate Governance o Chapter 11: Organizational Structure and Controls o Case Study 4: Accounting at Biovail o Case Study 8: From Low Cost to Global Leadership: Computime (Hong Kong) Leads through Innovation Activities 20 280  20 280 20 20 ©2012 Strayer University. further distributed. 7 Preparation Reading(s) o Chapter 8: International Strategy o Case Study 12: Blue Ocean Strategy at Henkel Activities  Discussions Evaluation  8 None Preparation  Reading(s) o Chapter 9: Cooperative Strategy o Case Study 10: eBay Inc.BUS 499 – Business Administration Capstone while Introducing iPhone and Apple TV 5 Preparation  Reading(s) o Chapter 6: Corporate-Level Strategy o Case Study 27: Tesco versus Sainbury’s: Growth Strategies and Corporate Competitiveness Activities  Discussions Evaluation  6 None Preparation  Reading(s) o Chapter 7: Merger and Acquisition Strategies o Case Study 6: CEMEX: Building a Global Latina Activities  Discussions Evaluation  Assignment 3: Motorola. Inc. or otherwise disclosed in whole or in part. BUS 499 Student Version 1122 (1001 11-14-2011) Final Page 3 of 17 .

760 1. Inc.583 1.231 Below 1. This document contains Strayer University Confidential and Proprietary information and may not be copied. Inc.BUS 499 – Business Administration Capstone  Discussions Evaluation  None 10 Preparation  Reading(s) o Chapter 12: Strategic Leadership o Chapter 13: Strategic Entrepreneurship Activities  Discussions Evaluation  11 Capstone Project Preparation  Case Study 1: Alibaba.com Activities  Discussions Evaluation  None GRADING SCALE – UNDERGRADUATE Assignment Assignment 1: Great Lakes: Great Decisions Assignment 2: Apple Computer. All Rights Reserved.407 1.760 % of Grade 14% 16% 16% 16% 26% 12% 100% 20 20 460 20 Points 1. without the expressed written permission of Strayer University.584 – 1. BUS 499 Student Version 1122 (1001 11-14-2011) Final Page 4 of 17 .056 – 1. further distributed.056 Percentage 90% – 100% 80% – 89% 70% – 79% 60% – 69% Below 60% Grade A B C D F ©2012 Strayer University.408 – 1.232 – 1. or otherwise disclosed in whole or in part.: Maintaining the Music Business while Introducing iPhone and Apple TV Assignment 3: Motorola. Assignment 4: A Horror Show at the Cinemaplex Capstone Project Participation (22 discussions worth 10 points apiece) Totals Total Points 240 280 280 280 460 220 1.

Describe who Great Lakes’ immediate.  The specific course learning outcomes associated with this assignment are:      Identify how the six segments of the general environment affect an industry and its firms. determine if the industry is attractive or unattractive. environmental / geographic. Analyze the lead additives industry in the U. 4. using the Five Forces of Competition Model. economic. the student’s name. and the date. All Rights Reserved. and political / legal / Exemplary 90-100% A Thoroughly performed an analysis of the social / demographic. economic. environmental / geographic. Describe the main capabilities of Great Lakes. logic/organization of the paper. technological. economic. technological. and political / legal / Proficient 80-89% B Satisfactorily performed an analysis of the social / demographic. Describe the impact of each of the five (5) forces on the industry and based on this analysis. Describe how Great Lakes will be affected by each of these external factors. Perform an analysis of the social / demographic. environmental / geographic. economic.S. BUS 499 Student Version 1122 (1001 11-14-2011) Final Page 5 of 17 . Identify the five forces of competition. environmental / geographic. technological. technological.BUS 499 – Assignments and Rubrics Assignment 1: Great Lakes: Great Decisions Due Week 2 and worth 240 points Review the Great Lakes: Great Decisions case study and write a 4-10 page paper in which you: 1. and political / legal / governmental segments to understand the general ©2012 Strayer University. the course title. Perform an analysis of the social / demographic. Write clearly and concisely about business administration using proper writing mechanics. economic. using Times New Roman font (size 12). Use technology and information resources to research issues in business administration. Points: 240 Assignment 1: Great Lakes: Great Decisions Meets Minimum Expectations 60-69% D Insufficiently performed an analysis of the social / demographic. the professor’s name. 2. and political / legal / Fair 70-79% C Partially performed an analysis of the social / demographic. environmental / geographic. environmental / geographic. The cover page and the reference page are not included in the required assignment page length. Your assignment must follow these formatting requirements:  Be typed. This document contains Strayer University Confidential and Proprietary information and may not be copied. double spaced. impending. or otherwise disclosed in whole or in part. and language and writing skills. Analyze the external environment for opportunities and threats that impact the firm. and invisible competitors are and how Great Lakes measures up against these competitors. economic. and political / legal / Criteria Unacceptable Below 60% F Did not submit or incompletely performed an analysis of the social / demographic. Grading for this assignment will be based on answer quality. technological. using the following rubric. further distributed. technological. Check with your professor for any additional instructions. 3. environmental / geographic. with one-inch margins on all sides. without the expressed written permission of Strayer University. Include a cover page containing the title of the assignment. technological. and political / legal / governmental segments to understand the general environment facing Great Lakes. economic. citations and references must follow APA or school-specific format. and political / legal / 1.

S.S. 0-2 errors present 2. and invisible competitors are and how Great Lakes measures up against these competitors. and determined if the industry is attractive or unattractive. further distributed. using the Five Forces of Competition Model. Thoroughly analyzed the lead additives industry in the U. using the Five Forces of Competition Model. described the impact of each of the five (5) forces on the industry and based on this analysis. and invisible competitors are and how Great Lakes measures up against these competitors. Describe who Great Lakes’ immediate. This document contains Strayer University Confidential and Proprietary information and may not be copied. 3-4 errors present governmental segments to understand the general environment facing Great Lakes. Insufficiently described who Great Lakes’ immediate. and determined if the industry is attractive or unattractive. impending. writing mechanics. described the impact of each of the five (5) forces on the industry and based on this analysis. and determined if the industry is attractive or unattractive. using the Five Forces of Competition Model. Partially described the main capabilities of Great Lakes.S.S. and invisible competitors are and how Great Lakes measures up against these competitors. using the Five Forces of Competition Model. and described how Great Lakes will be affected by each of these external factors. Clarity. impending. impending. described the impact of each of the five (5) forces on the industry and based on this analysis.S. Thoroughly described who Great Lakes’ immediate. using the Five Forces of Competition Model. determine if the industry is attractive or unattractive. Weight: 15% 6.S. and described how Great Lakes will be affected by each of these external factors. Did not submit or incompletely analyzed the lead additives industry in the U. More than 8 errors present governmental segments to understand the general environment facing Great Lakes. Partially described who Great Lakes’ immediate. Did not submit or incompletely described the main capabilities of Great Lakes. All Rights Reserved. Did not submit or incompletely described who Great Lakes’ immediate. Satisfactorily described the main capabilities of Great Lakes. Analyze the lead additives industry in the U. Satisfactorily described who Great Lakes’ immediate. and determined if the industry is attractive or unattractive. 7-8 errors present governmental segments to understand the general environment facing Great Lakes. and invisible competitors are and how Great Lakes measures up against these competitors. Weight: 30% governmental segments to understand the general environment facing Great Lakes. impending. and invisible competitors are and how Great Lakes measures up against these competitors. and described how Great Lakes will be affected by each of these external factors. Weight: 25% 3. 5-6 errors present governmental segments to understand the general environment facing Great Lakes. Satisfactorily analyzed the lead additives industry in the U. Describe how Great Lakes will be affected by each of these external factors. and determined if the industry is attractive or unattractive. without the expressed written permission of Strayer University. BUS 499 Student Version 1122 (1001 11-14-2011) Final Page 6 of 17 . described the impact of each of the five (5) forces on the industry and based on this analysis. described the impact of each of the five (5) forces on the industry and based on this analysis. Weight: 20% 4. and described how Great Lakes will be affected by each of these external factors. and invisible competitors are and how Great Lakes measures up against these competitors. and described how Great Lakes will be affected by each of these external factors.BUS 499 – Assignments and Rubrics environment facing Great Lakes. or otherwise disclosed in whole or in part. impending. Describe the impact of each of the five (5) forces on the industry and based on this analysis. using the Five Forces of Competition Model. Partially analyzed the lead additives industry in the U. Thoroughly described the main capabilities of Great Lakes. Insufficiently analyzed the lead additives industry in the U. and formatting requirements Weight: 10% ©2012 Strayer University. Insufficiently described the main capabilities of Great Lakes. impending. Describe the main capabilities of Great Lakes.

This document contains Strayer University Confidential and Proprietary information and may not be copied. Use technology and information resources to research issues in business administration.: Maintaining the Music Business while Introducing iPhone and Apple TV Due Week 4 and worth 280 points Review the Apple Computer. the course title.BUS 499 – Assignments and Rubrics Assignment 2: Apple Computer. using the following rubric.: Maintaining the Music Business while Introducing iPhone and Apple TV Meets Minimum Expectations 60-69% D Insufficiently described the key strategic challenges facing Apple Computer. using Times New Roman font (size 12). Describe how Apple's strategy stands up against industry rivalry. 2. logic/organization of the paper. the student’s name.: Maintaining the Music Business while Introducing iPhone and Apple TV case study and write a 4-10 page paper in which you: 1. Grading for this assignment will be based on answer quality. Describe the dimensions along which company success can be measured. Describe the key strategic challenges facing Apple Computer. double spaced. All Rights Reserved. without the expressed written permission of Strayer University. with one-inch margins on all sides. Identify various levels and types of strategy in a firm. and language and writing skills. Write clearly and concisely about business administration using proper writing mechanics. references must follow APA or school-specific format. further distributed. Describe the dimensions Insufficiently described the Satisfactorily described the Thoroughly described the ©2012 Strayer University. 1. Inc. or otherwise disclosed in whole or in part. the professor’s name. Check with your professor for any additional instructions. Weight: 15% 2. Include a cover page containing the title of the assignment. Points: 280 Assignment 2: Apple Computer. The cover page and the reference page are not included in the required page length. 5. Describe the recommendations you would make to enhance the effectiveness of the company's strategy or to change its strategic approach for better results. Did not submit or incompletely Fair 70-79% C Partially described the key strategic challenges facing Apple Computer. BUS 499 Student Version 1122 (1001 11-14-2011) Final Page 7 of 17 . Your assignment must follow these formatting requirements:  Be typed.  The specific course learning outcomes associated with this assignment are:     Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness. Partially described the Proficient 80-89% B Satisfactorily described the key strategic challenges facing Apple Computer. Exemplary 90-100% A Thoroughly described the key strategic challenges facing Apple Computer. 4. Describe the critical external and internal environmental factors that have strategic implications for Apple's future. Describe the key strategic challenges facing Apple Computer. Criteria Unacceptable Below 60% F Did not submit or incompletely described the key strategic challenges facing Apple Computer. Inc. and the date. 3. Inc.

All Rights Reserved. Thoroughly described the critical external and internal environmental factors that have strategic implications for Apple's future. Insufficiently described how Apple's strategy stands up against industry rivalry. without the expressed written permission of Strayer University. Insufficiently described the recommendation s you would make to enhance the effectiveness of the company's strategy or to change its strategic approach for better results. Insufficiently described the critical external and internal environmental factors that have strategic implications for Apple's future. Weight: 15% 3. Partially described the recommendation s you would make to enhance the effectiveness of the company's strategy or to change its strategic approach for better results. Satisfactorily described the recommendation s you would make to enhance the effectiveness of the company's strategy or to change its strategic approach for better results. Satisfactorily described the critical external and internal environmental factors that have strategic implications for Apple's future. Partially described how Apple's strategy stands up against industry rivalry. Thoroughly described how Apple's strategy stands up against industry rivalry. further distributed. Describe the recommendations you would make to enhance the effectiveness of the company's strategy or to change its strategic approach for better results. writing mechanics. Did not submit or incompletely described the critical external and internal environmental factors that have strategic implications for Apple's future. Thoroughly described the recommendation s you would make to enhance the effectiveness of the company's strategy or to change its strategic approach for better results. BUS 499 Student Version 1122 (1001 11-14-2011) Final Page 8 of 17 . Partially described the critical external and internal environmental factors that have strategic implications for Apple's future.BUS 499 – Assignments and Rubrics along which company success can be measured. and formatting requirements Weight: 10% described the dimensions along which company success can be measured. Describe the critical external and internal environmental factors that have strategic implications for Apple's future. 7-8 errors present 3-4 errors present 0-2 errors present ©2012 Strayer University. This document contains Strayer University Confidential and Proprietary information and may not be copied. Weight: 20% 5. dimensions along which company success can be measured. Weight: 20% 4. Did not submit or incompletely described the recommendatio ns you would make to enhance the effectiveness of the company's strategy or to change its strategic approach for better results. Clarity. Weight: 20% 6. More than 8 errors present dimensions along which company success can be measured. Satisfactorily described how Apple's strategy stands up against industry rivalry. Did not submit or incompletely described how Apple's strategy stands up against industry rivalry. dimensions along which company success can be measured. 5-6 errors present dimensions along which company success can be measured. Describe how Apple's strategy stands up against industry rivalry. or otherwise disclosed in whole or in part.

logic/organization of the paper. Describe how the corporation's strategy and organizational structure can be designed to solve the company's strategic issues. Write clearly and concisely about business administration using proper writing mechanics. Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness. references must follow APA or school-specific format. Describe the salient opportunities and threats that exist in Motorola's external environment. 4. double spaced. further distributed. without the expressed written permission of Strayer University. Your assignment must follow these formatting requirements:  Be typed. Did not submit or incompletely described the Fair 70-79% C Partially described the salient opportunities and threats that exist in Motorola's external environment. and the date. with one-inch margins on all sides. Weight: 20% 2. The cover page and the reference page are not included in the required page length. 5. Partially described the company's Proficient 80-89% B Satisfactorily described the salient opportunities and threats that exist in Motorola's external environment. Include a cover page containing the title of the assignment. using the following rubric. 2. All Rights Reserved. Describe the company's most prominent strengths ©2012 Strayer University. and language and writing skills. the professor’s name. Describe the advantages and disadvantages associated with each of Motorola's strategic options. Use technology and information resources to research issues in business administration.BUS 499 – Assignments and Rubrics Assignment 3: Motorola. Thoroughly described the company's 1. or otherwise disclosed in whole or in part. using Times New Roman font (size 12). Inc Meets Minimum Expectations 60-69% D Insufficiently described the salient opportunities and threats that exist in Motorola's external environment. Identify various levels and types of strategy in a firm. case study and write a 4-10 page paper in which you: 1. Inc Due Week 6 and worth 280 points Review the Motorola. Points: 280 Assignment 3: Motorola. Describe the salient opportunities and threats that exist in Motorola's external environment. Explain how Motorola should proceed. BUS 499 Student Version 1122 (1001 11-14-2011) Final Page 9 of 17 . Check with your professor for any additional instructions. 3. Insufficiently described the company's Criteria Unacceptable Below 60% F Did not submit or incompletely described the salient opportunities and threats that exist in Motorola's external environment. Grading for this assignment will be based on answer quality. Describe the company's most prominent strengths and weaknesses. the course title.  The specific course learning outcomes associated with this assignment are:      Analyze the external environment for opportunities and threats that impact the firm. Inc. the student’s name. Satisfactorily described the company's Exemplary 90-100% A Thoroughly described the salient opportunities and threats that exist in Motorola's external environment. This document contains Strayer University Confidential and Proprietary information and may not be copied.

More than 8 errors present ©2012 Strayer University. Describe the advantages and disadvantages associated with each of Motorola's strategic options. Insufficiently explained how Motorola should proceed. Partially explained how Motorola should proceed. Did not submit or incompletely described the advantages and disadvantages associated with each of Motorola's strategic options. Weight: 15% 6. Thoroughly described the advantages and disadvantages associated with each of Motorola's strategic options. Thoroughly explained how Motorola should proceed. 7-8 errors present most prominent strengths and weaknesses. 5-6 errors present most prominent strengths and weaknesses. Insufficiently described the advantages and disadvantages associated with each of Motorola's strategic options. writing mechanics. Satisfactorily explained how Motorola should proceed. without the expressed written permission of Strayer University. Weight: 20% 4. and formatting requirements Weight: 10% Did not submit or incompletely explained how Motorola should proceed. Satisfactorily described how the corporation's strategy and organizational structure can be designed to solve the company's strategic issues. This document contains Strayer University Confidential and Proprietary information and may not be copied.BUS 499 – Assignments and Rubrics and weaknesses. Partially described the advantages and disadvantages associated with each of Motorola's strategic options. Thoroughly described how the corporation's strategy and organizational structure can be designed to solve the company's strategic issues. All Rights Reserved. 3-4 errors present most prominent strengths and weaknesses. further distributed. Explain how Motorola should proceed. Weight: 20% 5. Satisfactorily described the advantages and disadvantages associated with each of Motorola's strategic options. Clarity. Partially described how the corporation's strategy and organizational structure can be designed to solve the company's strategic issues. Did not submit or incompletely described how the corporation's strategy and organizational structure can be designed to solve the company's strategic issues. 0-2 errors present 3. Insufficiently described how the corporation's strategy and organizational structure can be designed to solve the company's strategic issues. Describe how the corporation's strategy and organizational structure can be designed to solve the company's strategic issues. Weight: 15% company's most prominent strengths and weaknesses. most prominent strengths and weaknesses. or otherwise disclosed in whole or in part. BUS 499 Student Version 1122 (1001 11-14-2011) Final Page 10 of 17 .

The specific course learning outcomes associated with this assignment are:  Identify the five forces of competition. and the date. All Rights Reserved. Check with your professor for any additional instructions. Describe the financial considerations that affect the profitability of major movie theater businesses. Describe what strategic options are feasible given the situation facing industry participants. using the following rubric. The cover page and the reference page are not included in the required page length. further distributed. Your assignment must follow these formatting requirements:  Be typed.  Include a cover page containing the title of the assignment. Describe the advantages and disadvantages of each of the top four (4) competitors' situations and strategic approaches. logic/organization of the paper. without the expressed written permission of Strayer University.BUS 499 – Assignments and Rubrics Assignment 4: A Horror Show at the Cinemaplex Due Week 8 and worth 280 points Review the Horror Show at the Cinemaplex case study and write a 4-10 page paper in which you: 1. This document contains Strayer University Confidential and Proprietary information and may not be copied. or otherwise disclosed in whole or in part. BUS 499 Student Version 1122 (1001 11-14-2011) Final Page 11 of 17 . using Times New Roman font (size 12). with one-inch margins on all sides. the student’s name. 5. Write clearly and concisely about business administration using proper writing mechanics. Describe what recommendations you would make to improve their likelihood of future success. double spaced. references must follow APA or school-specific format. Discuss what level of competition can be anticipated amongst industry rivals. Did not submit or incompletely performed a comprehensive analysis of the five (5) competitive forces and discussed what level of ©2012 Strayer University. Identify various levels and types of strategy in a firm.     Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness. Use technology and information resources to research issues in business administration. Grading for this assignment will be based on answer quality. 4. the course title. 3. the professor’s name. Perform a comprehensive analysis of the five (5) competitive forces. and language and writing skills. 2. Perform a comprehensive analysis of the five (5) competitive forces. Discuss what level of competition can be anticipated amongst industry rivals. Points: 280 Assignment 4: A Horror Show at the Cinemaplex Meets Minimum Expectations 60-69% D Insufficiently performed a comprehensive analysis of the five (5) competitive forces and discussed what level of competition can Criteria Unacceptable Below 60% F Fair 70-79% C Partially performed a comprehensive analysis of the five (5) competitive forces and discussed what level of competition can Proficient 80-89% B Satisfactorily performed a comprehensive analysis of the five (5) competitive forces and discussed what level of competition can Exemplary 90-100% A Thoroughly performed a comprehensive analysis of the five (5) competitive forces and discussed what level of competition can 1.

Did not submit or incompletely described the financial considerations that affect the profitability of major movie theater businesses. Insufficiently described the advantages and disadvantages of each of the top four (4) competitors' situations and strategic approaches. This document contains Strayer University Confidential and Proprietary information and may not be copied. Satisfactorily described the financial considerations that affect the profitability of major movie theater businesses. Satisfactorily described what strategic options are feasible given the situation facing industry participants. Did not submit or incompletely described the advantages and disadvantages of each of the top four (4) competitors' situations and strategic approaches. Clarity. Weight: 15% 4. and formatting requirements Weight: 10% ©2012 Strayer University. Partially described what recommendations you would make to improve their likelihood of future success. All Rights Reserved. Describe the financial considerations that affect the profitability of major movie theater businesses. Partially described what strategic options are feasible given the situation facing industry participants. Satisfactorily described what recommendations you would make to improve their likelihood of future success. Thoroughly described what strategic options are feasible given the situation facing industry participants. further distributed. BUS 499 Student Version 1122 (1001 11-14-2011) Final Page 12 of 17 . Describe the advantages and disadvantages of each of the top four (4) competitors' situations and strategic approaches. Describe what strategic options are feasible given the situation facing industry participants. Thoroughly described the financial considerations that affect the profitability of major movie theater businesses. Did not submit or incompletely described what recommendations you would make to improve their likelihood of future success. or otherwise disclosed in whole or in part. Partially described the advantages and disadvantages of each of the top four (4) competitors' situations and strategic approaches. Thoroughly described the advantages and disadvantages of each of the top four (4) competitors' situations and strategic approaches. Weight: 15% 3. More than 8 errors present be anticipated amongst industry rivals. Insufficiently described what strategic options are feasible given the situation facing industry participants. 7-8 errors present be anticipated amongst industry rivals. Partially described the financial considerations that affect the profitability of major movie theater businesses. without the expressed written permission of Strayer University. Describe what recommendations you would make to improve their likelihood of future success. Weight: 20% 5. 3-4 errors present be anticipated amongst industry rivals. 5-6 errors present be anticipated amongst industry rivals. writing mechanics. Weight: 20% 6. Insufficiently described what recommendations you would make to improve their likelihood of future success.BUS 499 – Assignments and Rubrics Weight: 20% competition can be anticipated amongst industry rivals. Satisfactorily described the advantages and disadvantages of each of the top four (4) competitors' situations and strategic approaches. 0-2 errors present 2. Insufficiently described the financial considerations that affect the profitability of major movie theater businesses. Did not submit or incompletely described what strategic options are feasible given the situation facing industry participants. Thoroughly described what recommendations you would make to improve their likelihood of future success.

Include a cover page containing the title of the assignment. Your assignment must follow these formatting requirements:  Be typed. Determine the recent corporate governance issues that are currently affecting the company's decisions and report how the company is or should be handling the issues. 7. Use technology and information resources to research issues in business administration. and threats. Analyze strategic leadership. 6. opportunities. Grading for this assignment will be based on answer quality. Analyze the external environment for opportunities and threats that impact the firm. references must follow APA or school-specific format. Describe the relationship between strategy and organizational structure.BUS 499 – Assignments and Rubrics Capstone Project Due Week 10 and worth 460 points Select a publicly-traded company by searching the Strayer Databases or the Internet. 5. Identify the company’s mission. Identify the five (5) forces of competition and how it impacts the company. Check with your professor for any additional instructions. All Rights Reserved. or otherwise disclosed in whole or in part. double spaced. 3. using the following rubric. Identify various levels and types of strategy in a firm. 2. Create a SWOT analysis for the company identifying the major strengths. the professor’s name. with one-inch margins on all sides. BUS 499 Student Version 1122 (1001 11-14-2011) Final Page 13 of 17 . ©2012 Strayer University. the course title. and corporate entrepreneurship. and language and writing skills.  The specific course learning outcomes associated with this assignment are:            Identify the vision. logic/organization of the paper. the student’s name. Identify how the six segments of the general environment affect an industry and its firms. Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. Based on the SWOT analysis. Download the annual report for the most recent year reported for use in this assignment. and primary stakeholders. 4. using Times New Roman font (size 12). Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness. prepare a 6-8 paper in which you: 1. The cover page and the reference page are not included in the required page length. and the date. Use 4-5 external sources as part of your assignment. strategic entrepreneurship. recommend how the company may capitalize on its strengths and opportunities. weakness. without the expressed written permission of Strayer University. This document contains Strayer University Confidential and Proprietary information and may not be copied. further distributed. Describe how corporate governance affects strategic decisions. mission. Identify the five forces of competition. vision. and minimize its weaknesses and threats. and stakeholders of a firm. Based on your review and analysis of the annual report. Write clearly and concisely about business administration using proper writing mechanics.

vision. weakness. Insufficiently discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. Weight: 20% 5. and threats. and threats. opportunities. Satisfactorily determined the recent Exemplary 90-100% A Thoroughly identified the company’s mission. Did not submit or incompletely determine the 2. and threats. Did not submit or incompletely identified the five (5) forces of competition and how it impacts the company. Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. Thoroughly determined the recent 1. and minimize its weaknesses and threats. Satisfactorily created a SWOT analysis for the company identifying the major strengths. Did not submit or incompletely recommended how the company may capitalize on its strengths and opportunities. This document contains Strayer University Confidential and Proprietary information and may not be copied. Partially identified the five (5) forces of competition and how it impacts the company. and primary stakeholders. Partially determined the recent Proficient 80-89% B Satisfactorily identified the company’s mission. Did not submit or incompletely discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. and primary stakeholders. and threats. and minimize its weaknesses and threats. Weight: 20% 4. and minimize its weaknesses and threats. and minimize its weaknesses and threats. and threats. Insufficiently recommended how the company may capitalize on its strengths and opportunities. weakness. and minimize its weaknesses and threats. weakness. Identify the five (5) forces of competition and how it impacts the company. Satisfactorily recommended how the company may capitalize on its strengths and opportunities. Thoroughly identified the five (5) forces of competition and how it impacts the company. and minimize its weaknesses and threats. BUS 499 Student Version 1122 (1001 11-14-2011) Final Page 14 of 17 .BUS 499 – Assignments and Rubrics Points: 460 Meets Minimum Expectations 60-69% D Insufficiently identified the company’s mission. Satisfactorily identified the five (5) forces of competition and how it impacts the company. Insufficiently determined the recent Capstone Project Criteria Unacceptable Below 60% F Fair 70-79% C Partially identified the company’s mission. weakness. weakness. Thoroughly recommended how the company may capitalize on its strengths and opportunities. vision. Weight: 10% 3. Identify the company’s mission. opportunities. and threats. opportunities. Weight: 5% Did not submit or incompletely identified the company’s mission. and primary stakeholders. opportunities. Weight: 15% 6. and primary stakeholders. vision. weakness. vision. Did not submit or incompletely created a SWOT analysis for the company identifying the major strengths. Partially created a SWOT analysis for the company identifying the major strengths. vision. Partially discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. opportunities. recommend how the company may capitalize on its strengths and opportunities. Insufficiently identified the five (5) forces of competition and how it impacts the company. Partially recommended how the company may capitalize on its strengths and opportunities. Insufficiently created a SWOT analysis for the company identifying the major strengths. All Rights Reserved. further distributed. and primary stakeholders. without the expressed written permission of Strayer University. Create a SWOT analysis for the company identifying the major strengths. Thoroughly discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. Thoroughly created a SWOT analysis for the company identifying the major strengths. and primary stakeholders. opportunities. Determine the recent corporate governance issues ©2012 Strayer University. vision. Based on the SWOT analysis. or otherwise disclosed in whole or in part. Satisfactorily discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

all references high quality choices. 5-6 errors present corporate governance issues that are currently affecting the company's decisions and report how the company is or should be handling the issues. Weight: 15% recent corporate governance issues that are currently affecting the company's decisions and report how the company is or should be handling the issues. Does not meet the required number of references. BUS 499 Student Version 1122 (1001 11-14-2011) Final Page 15 of 17 . all references poor quality choices. Meets number of required references. Does not meet the required number of references.BUS 499 – Assignments and Rubrics that are currently affecting the company's decisions and report how the company is or should be handling the issues. without the expressed written permission of Strayer University. 7. Clarity. All Rights Reserved. Exceeds number of required references. 4-5 References Weight: 5% corporate governance issues that are currently affecting the company's decisions and report how the company is or should be handling the issues. This document contains Strayer University Confidential and Proprietary information and may not be copied. some references poor quality choices. 7-8 errors present corporate governance issues that are currently affecting the company's decisions and report how the company is or should be handling the issues. No references provided. or otherwise disclosed in whole or in part. all references high quality choices. further distributed. corporate governance issues that are currently affecting the company's decisions and report how the company is or should be handling the issues. writing mechanics. 0-2 errors present 8. and formatting requirements Weight: 10% More than 8 errors present 3-4 errors present ©2012 Strayer University.

access your online course shell. Respond to at least two (2) other students’ posts to earn full credit for each discussion. ©2012 Strayer University. Grades are based on individual effort. and evaluation regardless of the delivery mode. whether on-ground or online.5 hours in weekly work.” If you are unable to log in to your iCampus account. whether in paper format or through the online course shell. however. please contact Technical Support via phone at (877) 642-2999.htm. Professors hold discussions during class time for on-ground students.5 credit hour course are for students to spend 13. obtain a copy of the required textbooks and other instructional materials prior to the first day of class. The expectations for a 4. and evaluation components of your course. at a glance. Technical support is available for the following:  For technical questions. There is no group grading.BUS 499 – Student Notes Weekly Course Schedule The purpose of the course schedule is to give you. please contact Strayer Online Technical Support by logging in to your iCampus account at https://icampus. Courses with Internet-based assignments and activities on publisher sites may require the purchase of onetime access codes.strayer. Instructional Materials In order to be fully prepared. without the expressed written permission of Strayer University. When available. or otherwise disclosed in whole or in part. a separate access code purchase will be necessary. Check your online course shell for availability. Assignments for online students are always submitted through the online course shell. Review the online course shell or check with your professor to determine whether Internet-based assignments and activities are used in this course. activities. Assignments A standardized performance grading rubric is a tool your professor will use to evaluate your written assignments. For more information about your course. Discussions Students taking this course online are required to post their discussions to a weekly thread in the online course shell. working in groups in the online or on-ground classroom is acceptable. activities. Resources The Resource Center navigation button in the online course shell contains helpful links. further distributed.mbsdirect. As it is always possible that you could lose your work due to unforeseen circumstances.” then “Submit Help Ticket. you should routinely save your work in a separate file before posting in the course discussion area. Instructional materials are obtained through the university’s virtual bookstore and can be accessed through iCampus: http:bookstore.net/strayer. On-ground professors will inform students on how to submit assignments. All Rights Reserved.edu/login and submitting a case under “Student Center. the required preparation. BUS 499 Student Version 1122 (1001 11-14-2011) Final Page 16 of 17 . Review the rubric before submitting assignments that have grading rubrics associated with them to ensure you have met the performance criteria stated on the rubric. Check with your professor if any additional discussion participation is required in the online course shell outside of class hours. Strayer University Library Resources are available here as well as other important information. When purchasing used textbooks. You should review this area to find resources and answers to common questions. Strayer University provides a link to the first three (3) chapters of your textbook(s) in eBook format. This document contains Strayer University Confidential and Proprietary information and may not be copied. This time estimate includes preparation.

edu/login and submitting a case under “Student Center. ©2012 Strayer University.com is an optional online tool to assess the originality of student written work. BUS 499 Student Version 1122 (1001 11-14-2011) Final Page 17 of 17 . please access the Solution Center by logging in to your iCampus account at https://icampus. Check with your professor for access and use instructions. It is important that students be aware of these policies. without the expressed written permission of Strayer University. The Strayer Policies link on the navigation bar in the online course shell contains academic policies.strayer. TurnItIn. please contact the IT Help Desk at (866) 610-8123 or at mailto:IThelpdesk@Strayer.edu. This document contains Strayer University Confidential and Proprietary information and may not be copied. further distributed. or otherwise disclosed in whole or in part.” then “Submit Help Ticket. All Rights Reserved.BUS 499 – Student Notes  For concerns with your class.” If you are unable to log in to your iCampus account.

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