You are on page 1of 21

FM-401 Principles of Insurance and Banking Max Marks.

100 External : 70 Internal : 30 Time: 3Hours Note: - The examiner will set eight questions in all. Question No.1, Comprising of seven short answer type questions, shall be compulsory. In all, the students would be required to attempt five questions. All Questions will carry equal marks. Objectives The basic objective of this course is to apprise the students with the banking law and practice and develop and understanding of various laws affecting banks. Course Contents Introduction to insurance; Various types of insurance; principles of insurance; important insurance policies in life and non-life insurance; IRDA and its role in insurance sector in India; privatization of insurance industry in India; insurance business operations; recent trends in insurance and universal banking in India. Insurance Environment : Internal, External, Legal and Commercial. Comparative Environment of Insurance business, Insurance procedure ± Settlement of Claims under life and non life insurance. Evolution of Banking Law; Main provisions of Banking Regulation Act, 1949; and RBI Act, 1934 and Negotiable Instruments Act, 1881. Securities for Bank Advances : Forms of securities and precautions taken by Banks in accepting these securities. Guarantees : Contract of Guarantee and contract of indemnity, Guarantee as Banker¶s Security. Writing Reports in Bank visits; Prevailing practices in Banking ± Case Studies. Banker Customer Relationship; Contemporary Issues in Banking : NPA and Capital Adequacy in Indian Banks. Suggested Reading: 1. Gulshan, S.S. : Law and Practices of Banking in India. 2. Davr, S.R. : Law and Practice of Banking. 3. Tandon, H.L. : Banking Law & Practice in India. 4. Varshney, P.N.: Banking Law and Practice. 5. Cox, David: Elements of Banking; John Murray, London. 6. Bodla, B.S. Garg, Mahesh and Karam Pal : Insurance Fundamentals, Procedures and environment. 7. Mehta, R.R.S. : Fundamental of Banking; Himalaya Publishing House Co., New Delhi. 8. Nigam, B.M.L. : Banking Law and Practive, Konark Publishers, Delhi. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. FM- 402 : International Financial Management. Max Marks. 100 External : 70 Internal : 30 Time: 3Hours Note: - The examiner will set eight questions in all. Question No.1, Comprising of seven short answer type questions, shall be compulsory. In all, the students would be required to attempt five questions. All Questions will carry equal marks. Objectives The objective of this paper is to give students an overall view of the international financial system and how multinational corporations operate. Course Contents Finance function in multinational firm; Institutional structure of international financial markets; cost and availability of international financial flows; international financial instruments. International Working capital Management; Aspects of international cash management; international receivables management;

securitization of receivables. International investment : factors and benefits; direct and portfolio investment; international CAPM; Capital budgeting for foreign direct investment; assessing and managing political risk. International aspects of raising capital; determining financial structure of foreign subsidiaries of MNCs; financial choices for an MNC and its foreign affiliates; cost and risks of financing. Suggested Reading : 1. Maurice D. Levi : International Finance, McGraw Hill, NY. 2. A Buckley : Multinational Finance, Prentice ± Hall, N. Delhi. 3. P.G. Apte : International Financial Management, TATA McGrraw Hills, New Delhi 4. A.C. Shapro : Multinational Financial Managemeent Prentice Hall, N. Delhi. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. FM ± 403 : Management Control System Max Marks. 100 External : 70 Internal : 30 Time: 3Hours Note: - The examiner will set eight questions in all. Question No.1, Comprising of seven short answer type questions, shall be compulsory. In all, the students would be required to attempt five questions. All Questions will carry equal marks. Objectives : The Main objective of the course is to appraise the students the about the concept of management control system as well as its role in efficient management of public system organizations. Course Contents : Management Control ± Concept, Nature and Scope; Organisation Goals, Strategic Planning and Implementations, Organisation Structure, Contingency Theory, Organizational Climate, Position of Controller in the Organisation Structure of an Organisation; Management Control Process; Programming, Budgetary Planning and Procedures. Budgetary Control; Flexible Budgeting, Zero ± base Budgetting, Performance Budgeting, Accounting Aspects of Control including Internal Audit and Control, Analysis and Reporting, Variance Reporting Management Control Structure; Responsibility Centre, Responsibility Accounting, Costs Centre, Profit Centre, Inter ± divisional Transfer Pricing, Measurement of Divisional Performance including Performance Evaluation ± Qualitative and Quantitative, Investment Centre; Behavioural Aspects of Management Control; Motivation and Morale, Goal Congruence, Management Control in Specialised Organization: Selected Case studies on Non-profit and Public Service Organisations. Suggested Readings : 1. Suggested, R.N. and Govindrajan V : Management Control Systems, 8th ed., Taraporevala, Chicago, Irwin, 1995. 2. Emmanuel, C and otley, D. : Accounting for Management Control, London, Nostrand Rienhold, 1985. 3. Ghosh, P.K. and Gupta, g.S. : Cost Analysis and Control New Delhi, Vision 1985. 4. Glynn, JJ. : Value for Money, Auditing in Public Sector. London, Prentice Hall Inc., 1985. 5. Horsey, P and Blanchard, H.B. : Management of Organisation Behaviour : Utilising Human Resources, New Delhi, Prentice Hall of India. 1998. 6. Maciariello J. A. and Kirby C.J. : Management Control System. Englewood Cliffs, New Jersey, Prentice Hall Inc. 1994. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. FM-404: Financial Derivatives Max Marks. 100 External : 70

405: Management of Financial Services Max Marks. Factoring vs. Characteristics and Types of Factoring arrangements. 5. NHB¶s Housing Finance Companies Directions. Nature and Types.: Options. Swaps. Benefits of Credit rating to investors and companies. FM. Question No. types of Traders. London. . the students would be required to attempt five questions.C. Maury R.. Hull. Features of Consumer Credit. Comprising of seven short answer type questions. All Questions will carry equal marks. Suggested Reading : 1. : Investment. 1993. 6. Futures Markets and the use of Futures for Hedging. New Jersey. Financial Evaluation of Hire Purchase Finance. etc. Sharpe. Lexington Books. Prudential Norms. Course Contents: Financial Derivatives ± An Introduction. Allyn and Bacon. 1996. Objectives The objective of this course is to give an in depth knowledge of the functioning of derivative securities market. New Delhi. Prentice Hall Inc. Accounting. In all. Cox. 4. New Delhi. Prentice Hall of India. Englewood Cliffs. Credit Rating: Meaning and Types. S. Course Contents Financial Services : Meaning. forward and future prices. Prentice Hall of India. Bhalla. Derivatives Market in India.Internal : 30 Time: 3Hours Note: . Trading Strategies Involving Options. 3. Toronto. In all. Stanley S. Legal and Tax Aspects of Leasing. 1985. Forfeiting. Housing Finance : Introduction. Huang. Interest Rate Futures. Options on Stock indices. John C. shall be compulsory. M. Black ± Scholes Option Model. The list of case and specific references including recent articles will be announced in the class at the time of launching of the course. : Investment analysis and Management. Forward Contracts. Brennet. Other Derivative Securities. Factoring : Meaning. : Investment Management. : Option Pricing : Theory & Applications. Financial Derivatives : Delhi. V. Objectives and Functions. General Approach to Pricing Derivatives Securities. 1987. Chand. Credit Rating Agencies. S. Properties of Stock Option Prices. Security Analysis and Portfolio Management.The examiner will set eight questions in all. Binomial Model. 2001. Currencies Futures Contracts. 2. Leasing : Concept. Factoring in India. Housing Finance Schemes. New Delhi. K. shall be compulsory. William F. 7. 2001. Accounting and Reporting. Hire Purchase Finance and Consumer Credit : Conceptual FrameWork. the students would be required to attempt five questions. Legal Aspects. Taxation. John C and Rubinstein : Mark Options Markets. Comprising of seven short answer type questions. Question No. Financial Evaluation of leasing.. Future Contracts. Options Markets. All Questions will carry equal marks. 100 External : 70 Internal : 30 Time: 3Hours Note: . Futures and Other Derivative Securities 2nd ed. Classification. 1997. Objectives: The main objective of this course is to help students to learn the various financial services and their role in the overall financial system.The examiner will set eight questions in all.1. and Randall.1. Chand.

Chandra. Firm Risk and Market Risk. Dhankar. Mode. Anmol. 2001. Tata McGraw Hill. 1997. In all. Mechanism and Beneficiaries of Securitisation. Kotb. 1997. Assessment of the Tax Burden.The examiner will set eight questions in all. All Questions will carry equal marks.: Financial Management of Public Sector Undertakings. Budgeting and Implementation. Toronto. New Delhi. Analysis of Project Risks. Bought Out Deals: Meaning and Nature. Ahuja. Bhalla. Multiple Projects and Constraints. Seung : Global Corporate Finance: Text and cases. Network Techniques for Project Management. 4. Suggested Reading : 1. Kim. : Financial Management and Policy. Appraisal. Miami Florida. M.Y. Venture Capital : Meaning. : Option Pricing: Theory & Applications. Advantages. Allahabd. 1998. 2nd ed. M. Project Financing in India. E and K. Securitisation in India. Securitisation: Concept. McGraw Hill. Westville. Financial Analysis. Types of Credit Cards..Credit Cards: Concept and Significance. 2. G.1. Credit Card Business in India. 3rd ed. Social Cost and Benefit Analysis. shall be compulsory. Suk and Kim.. Course Contents Generation and Screening of Project Idea. Modes of Financing. Raj S. 2nd ed. New Delhi. 3.K. 2. Question No.407 : Portfolio Management Max Marks. The Present Scenario. Natrajan : Emerging Scenario of Financial Services. Environment Appraisal of Projects. Technical Analysis. the students would be required to attempt five questions. Question No. Book Building: Concept and Mechanism of Book Building.The examiner will set eight questions in all. Comprising of seven short answer type questions. Depository system in India. Market Demand and Situational Analysis. Problem of Tiem and Cost Overrun in Pubic Sector Enterprises in India. Importance and Difficulties. 1993. Capital Expenditure. Benefits of depository. Role and Functions of Merchant Bankers. 4. New Delhi. Khan. their planning and management in the review of the projects undertaken. FM. Arthur Brennet. & Gupta. Meidan. Bharat Law Hose. Mechanisms of Bought out Deals. The list of case and specific references including recent articles will be announced in the class at the time of launching of the course. FM. 3. 1983. Prasanna : Projects : Preparation. Suggested Reading 1. Objectives The basic purpose of this course is to understand the framework for evaluating capital expenditure proposals.1. Depository system. Comprising of seven short answer type . 100 External : 70 Internal : 30 Time: 3Hours Note: . Ravi : Systematic Approach to Income Tax.. 1995. Project Review and Administrative Aspects. w.: Management of Financial Services.406 : Project Management Max Marks. Gordan. The list of case and specific references including recent articles will be announced in the class at the time of launching of the course. 1987. Himalaya Publishing House. 100 External : 70 Internal : 30 Time: 3Hours Note: .K. V. Lexington Books. Significance and Benefits of Book Building.

7. PHI. There would be one question in the form of case study. Layout. Burnett. Strong : Portfolio Management. active portfolio strategies. Sharp simple index model and APT. Markowitz portfolio theory. Campaign Planning. The list of case and specific references including recent articles will be announced in the class at the time of launching of the course. Reily. prentice Hall of India. security market line. and Sharpe. Kevin : Portfolio Management. Headlines. Elton. David A. Myers. Course Contents: Advertising : Concepts. William F. Electronic Media Buying. johan G. Budgeting. Sharpe : Investments. Belch.questions. Thomson Learning.the examiner will set eight questions in all. Efficient frontier (i) risk ± free and (ii) risky lending and borrowing. portfolio performance evaluation. techniques and give experience in the application of concepts for developing an effective advertising programme. Otto : Advertising Procedure. 2002. New Delhi. risk & return determination of a portfolio. Efficient Frontier. AITBS. shall be compulsory. CAPM. the students would be required to attempt five questions. Advertising and Consumer Behaviour: Role of Creativity in Advertising. Appeal. 2. Process of Communication ± Wilbur Schramm¶s Model. Renold J. Media Planning. 4. Bond portfolio management strategies ± passive portfolio strategies. Gordon J. Copy. and Aaker. 4th ed. need and constraints. IIIustration. 4. Question no. Portfolio revision ± Meaning. Building of Advertising Programme ± Message. Alexander. John-Wiley. New Jersey. characteristic line. 2002.. forms and Importance. Batra. : Investment Analysis and Portfolio Management. Stimulation of Primary and Selective Demand ± Advertising. O. Martin J. All questions will carry equal marks. Marks: 100 External : 70 Internal : 30 Time : 3 House Note:. Suggested Readings: 1. 3.. Irwin. MARKETING MM-301: Advertising Management Max. Edwin J. Vikas Publishing House. shall be compulsory. 3. Dryden Press. Suggested Reading : 1. New Delhi. Advertising of an Agency. Englewood Cliffs. George E and Belch. New Jersey. risk adjusted performance measures. Planning and Objective Setting: Dagmar Approach. 1995. 2. William. Kleppner. In all. : Security Analysis and Portfolio Management. Determination of Target Audience. Advertising Management. Bombay. Fischer Donald E. Need. 3rd ed. 6. Rajeev. Prentice Hall Inc. capital market line. Guinn : Advertising & Integrated Brand Production. Course Contents Introduction ± Meaning. Arens and Bovee : Contemporary Advertising. variable ratio plan. Evaluation ± Rationale of Testing Opinion and Aptitude Tests. The list of cases and specific specific references including recent articles will be announced in the class . Prentice Hall of India. Optimal portfolio : selection & problems. Prentice Hall of India. 2002.: Modern Portfolio Theory and Investment Analysis. Logo. : Introduction to Advertising and Promotion. Prentice Hall Inc. 2000. Role of advertising in the Marketing Process: legal. theory of Cognitive Dissonance and Clues for Advertising Strategist. Chicago. Delhi. Meaning & Construction ad investors utility. Michael A. Objective: The aim of the paper is to acquaint the students with concepts. Sandage and Fryberger : Advertising. Two ± Step Flow of Communication. Englewood Cliffs. comprising of seven short answer type questions. and Jordan. 5. leveraged portfolio. New Delhi. Ethical and Social Aspects of Advertising. Measurement of Advertising Effectiveness. In all. Types. 7. 5. New Delhi. : Fundamentals of Investment. and Gruber. Wells. constant ratio plan. 6. New York. Johan & Moriarty Sandara. constant ± dollar ± value plan. 1. market portfolio. the students would be required to attempt five questions. 1986. formula plan. Irwin. Frank K. All Questions will carry equal marks.

shall be compulsory. brand personality. Sales organization: Recruitment and conducting sales training programmes. 2000. Theories of selling. Branding terminology. Product life cycle and marketing strategy implications. 1988. & Hair : Professional Sales Management. Personal selling. Tata McGraw Hill. Course Contents Product Planning and Management: Product concepts and levels. 6.Brand awareness. MM-303: Product and Brand Management Max. R. Branding Strategies. Determination of size of sales force. Calvin : Sales Management. Futrell.at the time of launching of the course. New Product Development Process : Developing Product Strategy. 4. Basic branding concepts. Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. 3.The examiner will set eight questions in all. industrial. brand equity. comprising of seven short answer type questions. Dalrymple. : Sales Management : Concepts and Cases. Measurement of Brand Equity. Sales Meetings and Contests. New Delhi. Brand extension decision. Objective The purpose of this paper is to acquaint the students with the concepts which are helpful in developing a sound sales and distribution policy and in organizing and managing sales force and marketing channels. Questions No. Selling Operations. Programme to built Brand Equity. 7. Sales forecasting. retail. Macmillan India. Charles : Sales Management. John-Wiley.1. Major Branding Decisions : Selecting a brand name. Salesmanship. Objectives The objective of this course is to impart in ± depth knowledge to the students regarding the theory and practice life cycle and Product and Brand Management. Handing brand name changes. Product line and mix decisions. Branding for international marketing. Brand Positioning and Re-launch : Brand building and communication. Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. brand image. Importance of branding. MM-302 : Sales Management Max. Still. Anderson. Functions of Sales Manger.The examiner will set eight questions in all. In all the students would be required to attempt five questions. Designing Territories and allocating sales budgeting and Control. New York. Designing and Administering Compensation plan. All Questions will carry equal marks. 3rd edition. Motivating and supervising sales personnel. Prentice Hall Inc. brand loyalty. All Questions will carry equal marks. Course Contents Nature. Branding in Specific Sectors: Customer. In all the students would be required to attempt five questions. 5. service brands. shall be compulsory.J. D. Private versus national branding. R & Govoni : Sales Management. Financial Analysis of Product Management. 1989. Multiple branding. Suggested Readings: 1. New Delhi. comprising of seven short answer type questions. Tata McGraw Hill. Thomson Learing Mumbai. 2. Product versus Corporate Branding. Pearson Education Asia. Lancaster & Jobber : Selling and Sales Management. E-branding. Questions No. . International Sales Management. Scope and Objectives of Sales Management. 8th Edition.1. brand identity.. Manning & Reece : Selling Today. Family versus individual brand names. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.

Soloman. 5. : Consumer Behaviour: Chicago. Questions No. MM-304 : Consumer Behaviour Max. 2002. John Wiley. Kogan Page. comprising of seven short answer type questions. etc. Keller. Having. Hawkings. J. 1991. London. In all the students would be required to attempt five questions. 1991. 2. Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :.1.: Managing Brand Equity. New York. Influence of Personality and SelfConcept on Buying Behaviour.The examiner will set eight questions in all.1. H. Maloney : Creating Brand Loyalty. shall be compulsory. Free Press. Assael. TMH. 6. : Strategic Brand Management. A. NY. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course MM-305 : Distribution and Logistics Management Max.2002. 1999. 3. : Consumer Behaviour: Implications for Marketing Strategy. Consumer Motivation. D. etc.. Psycho-graphics and Lifestyle. 4. AMACOM. and Winer. Aaker. Schiffman. : Building Brand Identity: A Strategy for Success in a Hostile Market place. 1995. J N. Up shaw. Don. : Understanding Brands. Tata McGraw Hill.The examiner will set eight questions in all. Evaluative Criteria and Decision Rules. Consumer Involvement and Decision-Making. TMH. Consumer Attitudes and Attitudes Change. Diffusion of Innovation and Opinion Leadership. Consumer Behaviour Audit. Prentice Hall. Influence of Culture. Objectives The objective of this course is to enable students understand the importance and dynamics of a firm¶s physical distribution functions and management of its supply chain. Free Press. 3. New Delhi. All Questions will carry equal marks. All Questions will carry equal marks. E. 2. Consumer Behaviour and Marketing Strategy. Michael E. : Consumer Behaviour and Marketing Action. New Delhi. : Consumer Behaviour. Consumer Behaviour. Cpwley. Kapferer.. : Product Management. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Course Contents Introduction to Consumer Behaviour. In all the students would be required to attempt five questions. Industrial Buying Behaviour. New York. Engle.Suggested Readings : 1. 1993. Suggested Readings : 1. Family Decision ± Making. Being. David. New York. Information Search Process. comprising of seven short answer type questions. I. Russel S. Czemiawskd. Lehmann. L. Lyhh B. Richard D. Asian Books Pvt. Reference Group Influence. 1998. Models of Consumer Behaviour. Loudon & Loudon : Consumer Behaviour. 2001. PHI/Prearson Edu. shall be compulsory. L. 5. Buying. LG and Kanuk. & Michael W. Donald R.Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. Kevin Lana : Strategic Brand Management. 4. 6. PrenticeHall of India. 7.Ltd. 1992. New Delhi. Objectives The basic objective of this course is to develop an understanding about the consumer decision ± making process and its applications in marketing function of firms. . Subculture and social class. Dryden Press. Information Processing and Consumer Perception.3rd edition. New Delhi. 1994. Questions No.

Selection of transportation modes. Distribution Control and Performance Evaluation. warehouse layout. Credit Management. Merchandise planning ± Stock turns. : Retailing Management.E. 2. New Delhi. Retailing definition. Peter : Retailing Environment & Operations. Objectives : The course will focus on manufactures. Berman. 3. : Physical Distribution Management. Structure. Transportation and Physical Distribution. : Business Logistics.. Competitive force. Return on per sq. et. New Delhi. PHI/Pearson Education. Chain Stores. Documentation and carrier liabilities. Supply Chain Management. Tata McGraw Hill. perspective on retailers and understanding of the retail business. Retail promotions ± Staying ahead of competition. comprising of seven short answer type questions. Technology in Retailing. feet of space. New Delhi. New Delhi. 3. Cultural and Social group influence on consumer Purchase Behaviour. Vikas Publishing House. Supply chain management ± nature importance and interface with logistics. MM ± 306: Retailing Max .Course Contents Distribution Channels : Role of Marketing Channels.K. Multi ± modal transportation. Adel. Creative display. Coughlan : Marketing Channels. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. : Retail Management : A Strategic Approach. N. Different formats. Retail Store location ± Traffic flow and analysis. 5. Tata McGraw Hill. Course Contents An Introduction to the Retailing System. Channels Cooperation and Channels Conflict. Total cost concept. Glaskowsky. Questions No. exteriors and layout. Inventory Control : Economic order quantity under conditions of certainty and uncertainty. material handling. New Delhi. New Delhi. Ohio. Prentice Hall. Retail Pricing. Suggested Readings : 1. : Business Logistics Management. Ansary. Channel Structure. 7. Prentice Hall Inc. Lambert. Technological forces. Discount Stores and other current and emerging formats ± Issuse and Options. All Questions will carry equal marks. Franchising. Louis W. Khanna. K. Destination Stores. Packaging and utilization.L. 1999.The examiner will set eight questions in all. Inventory requirements as function of number of stock locations: Techniques of inventory control. Transportation management. Berry & Evans. 2. Anne T. Levy Michael & Weitz Barten W. Exclusive Shops. Himalaya Publishing House. shall be compulsory. Ballu. Management of receipts and issues. Factors affecting choice of Distribution. Planning warehousing operations. & Cullen. Warehousing : Role and modem concept of warehousing. Introduction to Distribution Logistics : Nature importance and scope of logistic decisions. Suggested Readings : 1. Bowersox and Others : Physical Distribution Management. 4. computers and warehouses management Order Processing : Importance to customers service. D. I. 6.1. Joel & R. Site selection. Tata McGraw Hill. Andrew J. Martin. : Strategic Logistics Management. In all the students would be required to attempt five questions. Integrated logistics. Ronald H.A. Retailing mix ± Social forces. Christopher and Gordon Wills : Marketing Logistics and Distribution Management. Al. Private V/s public warehousing. Dircet Marketing/Direct Selling. Customer traffic flows and pattern. Concept of Customer service. New Delhi. Retail Equity. Economic forces. Englewood Cliffs. marketing Concepts in Retailing ± Consumer purchase behaviour. Distribution Intensity. Channels behaviour and Organisation. Retailing through the Internet. population and its mobility. Dryden Press. New York.Marks: 100 External: 70 Internal: 30 Time : 3 Hours Note: . Inter ± state good movement and problems. . Newiman. Stern. Importance and modes of transportation.

1. Course Contents Introduction to Marketing Research. Boston. Data Resource: Secondary data sources and usage. peter M: The Essence of Marketing Research. Tull. Online data sources. Dryden Press. 100 . Marketing research process. Green Paul E. 7. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Morgenstein. Prentice Hall. Prentice-Hall. MARKETING MM-401 : International Marketing Max Marks.F. New Delhi. New Delhi. tests of significance (Parametric & non ±parametric) Univariate. bivariate and multivariate data analysis. Melvin and Harriat : Strong in Modern Retailing. Richard D. New Delhi. 1996. online surveys.The examiner will set eight questions in all. 4. Organization of MR Department. A : Basic Marketing Research. Del : Marketing Research : Measurement and Method. Objectives The purpose of this course is to enable students learn the process. Irwin. MM-307 : Marketing Research Max. Prentice-Hall. H. Beri. Prentice Hall. Gilbert. : Marketing Research. Jay and Gerald Pintel : Retailing.J. Sampling techniques. New Delhi. shall be compulsory. Prentice Hall. Questions No. Primary data collection methods ± questioning techniques.1992. nature and scope of marketing research. Ralph Westfall and S. observation method. Paerson Education. Questionnaire preparation. All Questions will carry equal marks. Role of MR Agencies. In all the students would be required to attempt five questions.Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. Ethical issues in MR. 6. Sample size determination. Sampling Plan : Universe. 6. Suggested Reading : 1. Donald and Hawkin. Duane: Retailing Thomson Leaming. NJ. Boston. Advertising research. David : Retail Marketing Management. Starsh : Marketing Research: Text and Cases. NJ. 5. Prentice Hall. 2. Problem Identification and Research Design : Problem identification and definition : Development of a research proposal: Types of research designs. Aptitude measurement and scaling techniques ± elementary introduction to measurement scales. MR in India. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. 5. New Delhi. New Delhi. tools and techniques of marketing research. marketing information system and marketing research. Diamond.W. International marketing research. Gilber. 3. : Marketing Research. Data Collection : Organisation of field work and survey errors ± Sampling and non ± sampling errors. Report preparation and presentation. Tull and Gerald Albaum : Research for Marketing Decision.C. sample frame and sampling unit. Chisnall. Mumbai.4. Donald S. G. Data Analysis: Hypothesis testing. Sales and Market research. Churchill. D. Importance. 7. comprising of seven short answer type questions. Marketing Research Applications: Product research.Luck. Boyd. Tata McGraw Hill.

Suggested readings 1. Pricing Policies. the process of price setting. Comprising of seven short answer type questions. Question No. Advertising and sales promotion. the students would be required to attempt five questions. 100 External : 70 Internal : 30 Time: 3Hours Note: . R. The list of case and specific references including recent articles will be announced in the class at the time of launching of the course. International distribution policy. N. Question No.1. understanding Industrial Markets. N. basic modes for entry. 4. Planning and control Englewood Cliffs. Comprising of seven short answer type questions. Thosmson. pricing decisions. Simon Majaro : International Marketing. 5.The examiner will set eight questions in all. Delhi. scope and benefits. L. International pricing policies strategies. Domestic Marketing versus International Marketing. All Questions will carry equal marks. media strategy. Fayerweather : International Marketing. Course Contents International Marketing: Definitions. the students would be required to attempt five questions. Industrial Marketing Analysis. Suggested Reading 1. Sultan Chand Publication. Objectives The objective of this course is to lay a foundation for an understanding of the complex dimension of the Industrial Marketing Course contents Nature and scope of International Marketing: Differences between Industrial Marketing and consumer marketing. nature of demand in Industrial Markets. Varshney and B.External : 70 Internal : 30 Time: 3Hours Note: . Factors influencing International Market selection and segmentation.1. Pricing Decisions. In all. information for pricing decisions. nature. elements of advertising strategy. segmentation of Industrial Markets. Classifying Industrial products. Industrial Pricing: Price Determinants. Bhattacharya : International Marketing. International Distribution Management: International Distribution Channels. Reader Robert R. Vern Terpestra and Ravi Sarthy : International Marketing.The examiner will set eight questions in all. 3. labeling. PHI. International Marketing Environment. selecting distribution channels. New . Sak Onkvisit and John Shaw : International Marketing ( Analysis and Strategy). Selection strategies. packaging and organization of product warranties and services. In all. Industrial Services. Delhi. Product Positioning: Product Decision and Strategies. WTO Framework and International Marketing. International Advertising: International advertising strategy. Industrial Purchasing System: Industrial Marketing Research: Industrial Marketing Strategy: Strategic planning. institutional and decisional aspects of international marketing. Formulating Channel Strategy. John. Industrial Buyer Behavior. process of International Marketing. MM-402 : Industrial Marketing Max Marks. Objectives : The basic objective of this course is to acquaint the students with environmental. Assessing Marketing Opportunities. International Marketing Planning and Control. 2. Logistics Management. International Marketing Mix: International product policy and planning International product mix. Branding. Organizational Customers. procedural. All Questions will carry equal marks. Industrial Marketing Communication: Sales force Management. reasons and motivations underlying International Trade and International Business. shall be compulsory. shall be compulsory.

Recovery Management. Thomson Learning. MM 403: SERVICE MARKETING Max. Malcom and Payne. & Gupta SC. Service Marketing.1. Service Vision and Service Strategy. 10. Havalder Krishna K. Reeder Robert R. 4. New Jersey Prentice Hall Inc. FE.. comprising of seven short answer type questions. Houghton Mifflin. Industrial Marketing. Hoffman & Bateson. 7. Employee Empowerment. Technology Strategy. 6.1. 2002. shall be compulsory. 3. McGraw Hill. Quality Issues and Quality Models. 1979. 4. 5. Vitale. Shankar. Homewood Illinois. Customer Involvement in service. Difference in Goods and Services Marketing. In all. New York John Wiley. Mumbai. 6. Irwin. 1975. Business to Business Marketing. The Service Consumer Behaviour.. Advertising. Marketing Framework for Service Businesses. Services Marketing. Zeithaml V A and Bitner. Suggested readings 1. SN Jha. Course contents The Emergence of Service Economy. Relationship Marketing. 3. Rama K. Lovelock.The examiner will set eight questions in all. Managing Productivity and Differentiation in Service Organizations. Services Marketing 3rd edition. Rampal M. 4th edition Pearson Education. New Delhi. Service Product Development. 5. A Marketing Planning for services. 7. Rampal & Gupta. Hill. Richard D. Rust. New Delhi. Industrial Marketing. Sarinivasan R. MM-404 : Directing Marketing Max. Medonald. 2. New Delhi. Prentice Hal Inc. ³Service Marketing´ HPH. 8. Nature of Services. Gross AC Business Marketing Boston.The examiner will set eight questions in all. Marketing Challenges in Service Businesses.. Question No. Corey E Raymond. Industrial Marketing Strategy. The Service Classification. Service Management Trinity. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. ³Service Marketing´ Pearson. ³Industrial Marketing´ PHI. 1991. Objectives The objective of this course is to develop insights into emerging trends in the service in a developing economy and tackle issues involved in the management of services on national basis. Rao Mohana. Christopher H. ³Service Marketing´ PHI. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. the students would be required to attempt five questions. Butterworth Heinemann. 2nd ed. 3rd ed. Demand-supply Management. Question No. Webster. Mumbai. Thomson Learning. 9. TMH.K. All . Ravi. Alexender S. Richard etc.Jersey. shall be compulsory. Zahorik and Kenningham. ³Service Marketing´ 9. Industrial Marketing: Cases and concepts. Englewood cliffs. 8. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. Service Marketing: People. 1983. All Questions will carry equal marks. ³A text book of Marketing & Services´ McMillan. 2. Chaudhary Nimit & Monika Chaudhary. 1996. Galgotia Publishing Company. 12. Essentials of Service Marketing. In all. the students would be required to attempt five questions. New Delhi. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. 1993. 2002. 11. M J. Excel. Ralph cross ± Industrial Marketing. Service Marketing. comprising of seven short answer type questions. Branding and Packaging of Services.

TMH. and customer service.Questions will carry equal marks. TMH. New Delhi. Processing facilities for different agricultural products. Evaluation effectiveness of Direct marketing. Role of warehousing. Socia-cultural. Marketing Mix for Direct Marketing. Course Contents Direct Marketing : Definition. MM 405: RURAL AND AGRICULTURAL MARKETING Max. Prentice Hall. 1992. New Delhi. 4. Macmilian. Bird Dryayton : Common Sense Direct Marketing. Berger : Direct Marketing Management. 5. scope and importance of direct marketing . Nature. Course contents Nature. Developing customer data base. Communication for direct marketing.D. London. In all. New Jersey. Classification of agriculture product with particular reference to seasonality and perishability. Suggested readings 1. 6. M. Marketing of consumer durables and non-durable goods and services in the rural markets with special reference to product planning. Fund raising.L. Farm input & pesticides: Organization and function of agricultural marketing in India. William J. cost analysis and cost control of direct marketing. Suggested Reading 1. Changing face of Direct Marketing. Nash : The Direct Marketing Handbook. Arora RC Integrated Rural Development. Problems of agricultural marketing. 1979. Direct Marketing and developing new business. Tata McGraw Hill. price. characteristics and the potential of Rural Markets in India. Nash : Direct Marketing. Edward. Objectives This course acquaints students with the need. scope and role of co-operative marketing in India. Catalogue Marketing Network Marketing. Role of agricultural price commission. Marketing structure and performance. Bob Stone : Successful Direct Marketing Methods. All Questions will carry equal marks. Guidelines for effective direct marketing ± likely pitfalls. 3. Institutions and organization in agricultural marketing. Retail Direct Marketing. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. Objectives The objective of the course is to express the students to the rural market environment and the emerging challenges in the globalization of the economies. Unique features of commodity market in India. Direct Marketing Modes ± Tele Marketing. Institutional Direct Marketing : Industrial Direct Marketing. New Delhi. Kogan Page. inventory and warehousing decision. Marketing of agricultural inputs with special reference to fertilizers. Edward. Scharnd.1. Fulfilment and customer service ± receiving and processing orders. media planning: planning of distribution channels and organizing personal selling in rural markets in India. Determination of agricultural prices and marketing margins. 2. Question No. Chicage. Segmentation and Target Marketing. Customer loyalty programmes. Roberts. economic & other environmental factors affecting rural marketing: attitudes and behaviour of the rural consumers and farmers. Product. significance. Derek Davies and Alison Bond : Direct Hit.The examiner will set eight questions in all. Martin. New Delhi. McDonald. the students would be required to attempt five questions. Role of Central and state Governments. Tools and Techniques : Role of information technology in direct marketing. Direct Marketing Operations : Planning direct marketing campaign. Application of Direct Marketing: Financial services marketing. and operation of direct marketing. comprising of seven short answer type questions. Dealer ± identified direct marketing. 7. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. seeds. : Direct Marketing. shall be compulsory. Data-base Marketing. . New Delhi. rules for success. 1998. and P. Elements of Direct Marketing : Planning a direct marketing programme. NTC. place and promotion strategies. Media planning. Stone.

³Rural Marketing Indian Perspective´ New age. 3. Delhi. TMH. 4. Inter India. George. 7. determining Promotional Objectives ± Marketing versus communication objectives. Creative Strategy Development. Suggested Reading 1. 3. Publicity. 4. Personal Selling on the Internet. the students would be required to attempt five questions. Satya Prakash Pandey. Ramakrishanayn.Focus on Agricultural Inputs´ Jaicob Publication. In all. Establishing objectives for integrated Marketing communication programs ± The value of objectives ± communications. 8. MM-406 : Marketing Communication Strategy Max. Planning. Creative Strategy. Ramakeshary Y. Implementation & Control. Direct Marketing on the Internet. The Process of Public Relations-Developing & Executing the PR Programme.1. communication objectives. Porter. planning & decision making. Planning and Development. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. Myths and realities. Sukhpal Singh. Analysing the Receiver. Creative Strategy: Implementation and Evaluation: Appeals and Execution Styles. Sales Promotion on the Internet. Belch : Advertising & Promotion ± An Integrated Marketing Communications Perspective. New Delhi. 5. Pearson Education. Creative Tactics for Television. Rural Development 1988. New York. Response/Feedback. A Basic Model of Communication ± source Encoding. Rudra Ashok. Belch & Michael A. ³Rural Marketing. O¶Guinn. Stalk. Desao. and how each tool of communication contribute to the overall communication strategy. Free Press New Delhi. 1982 Allied New Delhi. Competing Against Time 1990. George E. Creative Tactics ± Creative Tactics for print advertising. Objectives The objective of this course is to make the students understand the intricate process of marketing communication. 1980 Free Press. Pearson Education. Taking Creative Risks. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. Planning Creative Strategy ± The creative challenge. Acharya & NL Aggarwal. Awadesh Kumar Singh. Competitive Strategy. Wheeler Pub.Text & Cases´ WP. S. Course Contents The Communication Process ± The nature of communication. comprising of seven short answer type questions. Channel.P. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. Question No. 13. Gopalaswamy T. Advertising Creativity. Delhi. Receiver/Decoding. Cognitive Processing of Communications ±the cognitive Response Approach. 1980.. New Delhi. Mishar. the Creative Process. New Delhi. Michaei.. The importance of Creativity in Advertising. Blythe : Marketing Communication. HUMAN RESOURCE MANAGEMENT . Public Relations on the Internet. the Elaboration Likelihood Model. 5. ³Rural Marketing´ Pearson.Focus on Agricultural Inputs´ Vikas Publication. 11.2. 9. ³Agricultural Marketing in India´ IBH. ³Rural Marketing .H. Tom Duncan : Integrated Marketing Communication. the Response Process. Indian Agricultural Economics. ³Rural Marketing. Himalaya Bombay. creative Personnel. Kotler Philip : Analysis. Vasat. 6. SN Politics and Society in Rural India. shall be compulsory. The Internet and integrated marketing communications Advertising. 2. Vikas Publishing House. E. : Advertising. Rural Marketing. 10. noise. Sales versus Communication Objectives ± sales-oriented objective.The examiner will set eight questions in all. SL Gupta. Message. New Delhi. 12. All Questions will carry equal marks.

1994. All Questions will carry equal marks. Its Nature. Suggested Readings 1.1. New Delhi. Emerging trends in collective bargaining and negotiations. Emerging Trends in industrial relations. This course is an attempt to appreciate the conceptual aspects of industrial relations at the macro and micro levels. Geneva. ed. Industrial Relations and the emerging socio-economic scenario. Objectives Recent years have witnessed an increasing degree of globalization of economies. Legal Framework of Industrial Relations. Role of trade unions. Course Contents Industrial relations Perspectives. K : Trade Unionism.J. Ramaswamy. comprising of seven short answer type questions. Homewood. Participative management and co-ownership. Illinois. 1982. 1988. required to attempt five questions. 2nd ed. Vision Books. Virmani. Collective Bargaining. political and cultural contexts. Sidney & Webb. 1992.1. Discipline and grievance management. Adams. ILO. shall be compulsory. G. 5. Kochan. The list of cases and specific references including recent articles will be announced in the class at time of launching of the course. Employee empowerment and quality management. Course Contents Industrial relations globalization. Oxford University Press. HRM-302: Management of Comparative Industrial Relations Max. Questions No. 1994. & Meltz N.Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. R. E. Negotiation and collective settlements. Question. etc. : Labour Institutions and Economic Development in India.. J. Productive bargaining. Scope & Pedagogy.The examiner will set eight questions in all. . ± The Rayon Spinners : The Strategic Management of Industrial Relations. : Industrial Relations Theory. Niland.The examiner will set eight questions in all. Myth and Reality. New Delhi. Industrial Relations and the State. : Participative Management vs. : The Futute of Industrial Relations Sage New Delhi. All Questions will carry equal marks Objectives Organisational efficiency and performance are intricately interlinked with industrial relations. No. 2. Employee empowerment and participative decision-making. This course aims to familiarize students in the major industrial relations systems operating in different economic. M. Industrial Democracy. 1988. T. Lognman. A. Trade union and the employees. & Katz Henry : Collective Bargaining and Industrial Relations. the students would be required to attempt five questions. Appreciation of industrial relations policies and practices of major economies would be necessary to perform efficiently in the liberalized environment. T S & Roger. Changing role of the State and industrial relations in the developed newly developed and developing economies. Trade union strategies towards liberalization and technological change. New Delhi. Oxford University Press. comprising of seven short answer type questions. Webb.A.R. Beatrice. Trade union and the management. Melbourne 1987. Employee response to industrial restructuring and organizational re-engineering. ILO and industrial relations. 3.R.HRM-301: Management of Industrial Relations Max Marks:100 External :70 Internal : 30 Time : 3 Hours Note:. 6. Industrial relations and technological change. Mamkoottam. In all. 4. Productivity bargaining and wage negotiations. Suggested Readings: 1. Papola. Richard D Irwin. B.

Organisational implications of technological change. London. In all the students would be required to attempt five questions. All Questions will carry equal marks. J. HRM-304: Compensation Management. 1993 3. New York. : Managing Innovation. 1993. Concept and process of technological innovation. R. Longman.LMR Press/Rutgers University. & Harrod.The examiner will set eight questions in all.1. Sage. 3. Gampbell. London. ed. required to attempt five questions. 1995. P. Transformation. & Lansbury R. etc. A and Warner. ed. 2. London. : Industrialization and Labour Relations : Contemporary Research in Seven Countries. 1995. University of Southampton. London. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Questions No. MIT Press. Jacoby. 1996. 6. M. E.Marks : 100 External : 70 Internal : 30 Time : 3 Hours Time : 3 Hours Note :. : Industrialization and Labour Relations : Contemporary Research in Seven Countries. M & Harrod. New issues in manpower training and career development. Maxwell Macmillan. Clark. the emerging profile of human resources. Cambridge University Press. ILR Press. D.Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. 1990. Cambridge. S. Skills. & Lansbury. comprising of seven short answer type questions. Suggested Reading: 1. Womack. 4.D. J. This course aims to discuss the major aspects of technological change and the kind of human resource management strategies and steps which may equip the organization and its human resources to adequately cope with such change. Cambridge. Performance/potential evaluation in the context of new technology. Shittaker. Wiley. : New Technology. New Delhi. Frankel. : Management of Technology and Innovation. 1995. J. Ithaca. Davis. 5. 7.1. Oxford. etc. Routlege. Jon : Managing Innovation and Change. Clark. Routledge. M: The Workers of Nations: Industrial Relations in Globalized Economy. Max. 1994. : International and Comparative Industrialized Market Economies.N. Ithaca. Objectives: Recent years have withnessed rapid technological changes affecting industry and business in different ways.D. : Managing Rogether Consultation and Participation in the Workplace. M. 1995. Gardner. J. : New Technology and Manugacturing Management. M. Oxford University Press. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.The examiner will set eight questions in all. HRM-303: Manpower Development for Technological Change.: Employment Relations in a Changing World Economy. 1990. Human resources implications of technological change. Jon : Human Resource Management and Technology Change. 1990. Environmental context of human resource management. Max. Sage. Changing technology. Bamber. G. Questions No. 7. S. 2. All . 5. 1992. 4. 6.P. Melbourne. Locke. shall be compulsory. Course Contents Manpower management in the 21st Century. : The Machine That Changed the World. H. Technology transfer with human face. Rastogi. Warner. R. ILR Press. and Management. 1995. comprising of seven short answer type questions. 1993.

Hall Inc. 3. Bergess. 1988. Objectives The purpose of this course is to advance understanding regarding interpersonal and group processes and help the student to examine and develop process facilitation skills mainly through laboratory and other experience-based methods of learning. 1979. : Essay in Interpersonal Dynamics. productivity. New Delhi. Kolb. Fundamental interpersonal relations orientation (FIRO-B). Group synergy.. comprising of seven short answer type questions. Micton. policies and strategies. Group decisionmaking. 1984. Sage. service.S. In all the students would be required to attempt five questions.A. Understanding and compensation packages. Planning for improved competitiveness. New Jersey. Moore. learning. Determination of inter and intraindustry compensation differentials. . speed. HAM-305 : Managing Interpersonal and Group Processes Max. etc. 5th ed.. 1988. quality. Group cohesiveness. etc : Organizational Behaviour : Practical Readings for Management. Englewood Cliffs. etc. D.Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :.. London. 2. Team building. 3. Questions No. W. Interpersonal trust. Henderson. pay commissions. U. 1984.. : Handbook of Wage and Salary Administration. George Alen and Unwin. etc : Organizational Behaviour: An Experiential Approach 5th ed. Competition and cooperation. George : Employees Share Ownership. R & D Staff. Course Contents Understanding of economic theory related to reward management.The examiner will set eight questions in all. Richard I : Compensation Management : Rewarding Performance.1991. Englewood Cliffs. 5.. public services and other forms of organizations and to impart skills in designing. Michel and Murlis. Working of different institutions related to reward system like wage boards.. 1994.A. Statutory provisions governing different components of reward systems. Influence processes. 6th ed. Competitive imperatives. Capeman. shall be compulsory. The list of cases and specific references including recent articles will be announced in the class at the time of launching of course. Dorsey Press. Suggest Reading: 1. Rock. Prentice Hall of India.. Career roles and identity. D. 4. & Tromley C.G. New York. 1991. Kogan Page. London. New Jersey Prentice Hall Inc. L. Understanding different components of compensation packages. Mainiero. Interpersonal awareness and feedback process. Armstrong. communication. All Questions will carry equal marks. Internal and external equity in compensation systems. Prentice Hall Inc. senior managers. Robert A : Economics of Non-Wage Labour Costs. Kolb.D. 5. analyzing and restructuring reward management systems. Course Contents Group as a medium of learning : Developing and charge.Questions will carry equal marks.1. 6. Lenard R. 1984. Englewood Cliffs. 4. compensation practices of multinational corporatins and tragegic compensation systems. Kegan Paul.. : Inside Organizations : Understanding the Human dimensions. Objectives: The course is designed to promote understanding of issues related to the compensation or rewarding human resources in the corporate sector. Helen : Reward Management: A Handbook of Salary Administratin. Charles E-Merril. London. 2. : Developing Managerial Dkills in OB. 1991. M. Suggested Readings : 1. Bennis. compensation of chief executives. : Wage and Salary Administration.L. Hart. London. 1985.

1995. : Human Resource Information System: Development and Applications. : Total Quality and Human Resources: An Executivew Guide. Retention. HRD in strategic organizations. Objectives: To develop basic skills among students to independently handle a wide range of employee counseling and performance counseling. Suggested Readings : 1. Objectives The objective of this paper is to develop a conceptual as well as a practical understanding of Human Resource Planning. A. HRM-306 : Human Resource Planning and Development Max. comprising of seven short answer type questions. All Questions will carry equal marks. 3. Oxfor. . Human resource valuation and accounting.The list of cases and specific references including recent articles will be announced in the class at the time of launching of the curse. Prentice Hall Inc. C. 1992. Cormenr. New York. Deployment and Development in organizations. M.M.Heinemann. Course Contents Emergence and growth of counseling services: Approaches to counelling. Dryden. Mabey. : Career Management. H. and Hackney. : The Professional Counsellor¶s Process Guide Helping.1. 1991 2. J. etc.Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. Workforce flow mapping. developing and terminating a counseling relationship and follow up counselor¶s attitude and skills of counseling. Englewood Cliffs. Career Management and career planning. 1994. J. Special problems in counseling. Potentials appraisal and career development: HRD Climate. G. R and Mabey. Arthur. Culture. Behavioural factors in human resource planning ± Wastage analysis. Redeployment and exit strategies. Suggested Reading 1. : Strategic Human Resource Management. Boston. J. QWL. Thomson. : Career Theory Handbook. C and Salama. Greenwood. 6.The examiner will set eight questions in all. Questions No. 1995. shall be compulsory. 1993. : Human Resource Valuation: A Guide to Strategies and Techniques. shall be compulsory. R.The examiner will set eight questions in all. Blackwell. Kavanagh.1. the students would be required to attempt five questions. 1987. : Developing Human Resource Oxford. In all. HRM ± 401: Counselling Skills for Managers Max. 7. L. HRD strategies. Assessing client¶s problems. Question No.H. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Counselling process ± beginning. Selection counseling strategies and interventions ± changing behaviour through counseling. Dale. Greenhaus.S. 5. PWS-Kent. Belkaoui. M. Blackwell. Application of counseling to organizational situations with a focus on performance counseling.. and Belkaoui. Age and grade distribution mapping. B. Oxford. Perforemance planning. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. All Questions will carry equal marks. Organisational human resource planning. Butterworth. Models and techniques of manpower demand and supply forecasting. In all the students would be required to attempt five questions. Human resource information system. Quorum Books. Course Contents Micro level manpower planning and labour market analysis. comprising of seven short answer type questions. 4. cooping with occupational stress in the organizations.

Labour Judiciary. 5. In all. Saini Debi. social security laws. Eastern Book Lucknow. trade unions. Objectives The purpose of this paper is to provide and in-depth understanding the role of Training in the HRD. The course aims to provide an understanding.. 7. 1995.L. D. 5. I & II NM Tripathi. : Counselling : A Skills Approach.P. New Jersey . interpretations of labour laws. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. Aldershot. 2. 1980. employees state insurance. Course contents Emergence and objective of labour laws and their socio-economic environment. Srivastava SC ³Industrial Relations and labour Law´. shall be compulsory. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. the students would be required to attempt five questions. shall be compulsory. Industrial Dispute Act 1947 Vol. 8. Claims and disputes... Prentice Hall Inc. New Delhi. 3.The examiner will set eight questions in all. Lucknow. All Questions will carry equal marks. University Press New Delhi. Saini. comprising of seven short answer type questions. Bombay. 3. laws relating to working conditions ± the laws relating to factories. union workmen. laws relating to industrial disputes. and to enable the course students to manage the Training systems and processes. Malik P.The examiner will set eight questions in all. Suri RK. Bombay 1985. Michael : Counselling at Work British Psychological Cociety and Methuen. wages and bonus laws ± the law of minimum wages. A. Grover. 6. C. 1996. ³Industrial Relation´ Dhanpat Rai.1. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. New Jersey. 1 and 2 NM Tripathi. 1994. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. In all. 1990. Malhotra. 2nd ed. Question No. Methuen. 4. Maclennan. the Law of Industrial Disputes. S. . Chhabra TN. payment of wages. Handbook of Industrial Law. HRM 402: LEGAL FRAMEWORK GOVERNING HUMAN RELATIONS Max. comprising of seven short answer type questions.. 1995. Munro. etc. their working and implications for management . Chand and Sons Sultan. : The Process of Counselling and Therapy. application and interpretation of the various labour laws and their implications for industrial relations and labour issues. The economy and the industry. 2. Englewood Cliffs. Nigel : Counselling for Managers.1. Debi S. Objectives Understanding of the legal framework is important for the efficient decision making relating to human resource management and industrial relations. the students would be required to attempt five questions.. Moursund. 9. Oxford & IBH New Delhi. Seth D. Prentice Hall Inc. Reddy. 1995. 1994. Redressal of Labour Grievances. J. 2001. Ghaiye BR Law and Procedure of Department Enquiry in Private and Public Sector. Kapoor ND.Englewood Cliffs. Question No. London and New York. Suggested readings 1. Eastern Law Company. Oxford. 1987. HRM 403 : MANAGEMENT TRAINING AND DEVELOPMENT Max. Vikas. 1994. 4. O. 1987.laws relating to workmen¶s compensation. Vol. All Questions will carry equal marks. Adjudication and Industrial Justice. ³Mercantile Law´ New Delhi.

P. 1991. approaches to problem diagnosis. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. Steps in OD. Century London. training Interventions: Managing Employee Development. Prentice hall of India. 7. Suggested readings 1. Kogan & Page.. P. 2nd ed. 4. Roger ed. T G. R. Training for Development. Instructional objectives and lesson planning. ´ Management Training for Development´ Excel Publication. Jim. and Brown. De Nitish. The Theory & Practice of Training. Practice and research 3rd ed. I. shall be compulsory. Pareek. Jersey. Evaluation of OD. Abad. the students would be required to attempt five questions. HRM 405: HUMAN RESOURCE DEVELOPMENT: STRATEGIES AND SYSTEMS Max. some major Techniques of planned change. intergroup and system. Vision. and cummings. 6. ³Organizational change & Development´ EB. 1992. 1990. 1980. New Delhi. F E. 5. Ethics of OD professional. Shri Ram Center for Industrial Relations. 3rd ed. 1988. Alternative designs of Human Organizations. Suggested readings 1. Developing Effective organization. New Delhi. 1990. organization Development theory. Lynton. D F. Training methods and techniques. 3. New York. 1992. 3. 1986. London. An Experiential Approach to Organization Development.Course contents Training Process ± an overview. French. Huse. 1995. Improving Training Effectiveness. Sage. M A etc. Unive Book Stall.The examiner will set eight questions in all. In all. Future of OD. Dharani Sinha. 1992. Organizations. Ch. 2. etc. Training needs assessment and action research. consultants and Consulting styles. Excellence of management by chief executives. Reid. designing interventionsinterpersonal. West. 7. learning process. 8. Singh Kavita. Senge. Development and Change. Rae. How to measure Training Effectiveness. Buckley R & Caple. 4.1. New Delhi. London. New Delhi. comprising of seven short answer type questions. New Delhi. The Fifth Discipline. Marks: 100 . Vol-II. D R. W L. W H. team. and Bell. Training and development in India. Gower. 1990. Vol. 2. Course contents Organizational change. Aldershot Gorwer. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. Aldershot. HRM 404 : ORGANIZATIONAL CHANGE AND INTERVENTION STRATEGIES Max. Objectives The objective of this paper is to make the students learn about the organizational change and prepare them as change facilitators using the knowledge and techniques of behavioral science. etc. Pepper. 3rd ed. Organizations Development. General OD competencies. 6. Beunet. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. OD skills. Vistaar. Internal and External Consultant. Ahmad etc.and overview. Training aids. The art and practice of the learning organization. Managing the Training and Development Function. 1985. Aldershot. All Questions will carry equal marks. IPM. French. 5. L. 8. Training climate and pedagogy. 1988. 1984. London. Harvey. role responsibilities and challenges to training manager organization and management of training function. U. Prentice Hall Inc. Training communication: Training evaluation. Question No. Allan D. Sahu RK.

8. N. Kundala Sarinivas R.Global Challanges & Strategies in 2000 AD ISTD. motivation and decision making. ³Human Resource Development´ HPH. Management of Change Through HRD. Developing HR strategies. B L. 2. Adler.Concepts. 5. New Delhi. 1991. Human Resource management in global organizations. TV etc. comprising of seven short answer type questions. Staffing HRD function. : Cultures Consequence: International Difference in Work Related Values. Rao. 1991. Suggested readings 1. Successful Application of HRD. HRD .1.The examiner will set eight questions in all. New Delhi. Kent pub. J. C and Ghoshal. India. 1995. 2nd ed. Wadsworth. Chicago. Dayal Ishwar. 1995. Tata McGraw hill. In all. etc. New Delhi. P. : International Dimensions of Human Resource Management. S. Suggested Reading 1. Jaipur. 1994. Bartlett. : Transnational Management: Text. All Questions will carry equal marks. DN HRD: The Indian Experience. Subbarao P. shall be compulsory. Dowling. 12. Cultures in organisatiosn and Hofstede¶s study... 3. Compensation and appraisal system. 7. 10. 1988. source criteria for international assignment. Concept. 4. HRD approaches for coping with organizational changes. 11. alternative Approaches & Strategies of Human Resource Development. HRD intervention. G. Pareek.. California. 9. Irwin. 1996. shall be compulsory.. Maheshwari. Cross cultural leadership. TATA McGraw Hill. HRD system design principles. All Questions will carry equal marks. New Delhi. etc. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. Gupta Santosh & Deep Sachin Gupta. 2nd . Objectives: The objective of this course is to develop a diagnostic and conceptual undertaking of the cultural and related bheavioural variables in the Human Resource Management of global organisations. HRD for workers. Dayal. Silver. challenges. 4. Hofstede. the students would be required to attempt five questions. Cross cultural communication and negotiation. ³Human Resource Development´ Publications.1. comprising of seven short answer type questions. In all. Objectives The purpose of this paper is to facilitate and understanding of the concepts methods and strategies for HRD Course contents Field of HRD . 1993.The examiner will set eight questions in all. Managing Transactions: The HRD Response. ³Human Resource Development´ McMillan. Uddesh & Sinha. J. 6. Tripathi RC. Structural evolution of global organizations. New Delhi. Rawat. ³Human Resource Development & Management´ PHI. Kaushal H. Question No. Designing HRD Systems. Cases and Readings in Cross Border Management.. ³HRD´ Sultan Publication. 2. 1991. Ishwar. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. U. 1992. Design & administration of select HRD systems. the students would be required to attempt five questions.External: 70 internal : 30 Time :3 Hours Note :. goals. Kohli. 3. Course Contents Human and cultural variables in global organizations. Dharni P. Boston. : International Dimensions of Organizational Behaviour. HRD climate and practices in India. Question No. New Delhi. . New concepts. selection. & Sinha Dharni P. HRM ± 406: Global Human Resource Management Max.

D and Puffer. Marcis. M.edition. Ronen. : Comparative and Multinational Managements. S. West Publishing. 7. New York. 1994. Paul. Mead. 1986. St. 1994. 2001. S. R. Sage. 6. 5. John Wiley. Exercises and Readings. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. : International Management : Cross Cultural Dimensions. . : Management International: Cases. Cambridge. London. Blackwell.