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Com 7191 East Leelanau Hills Drive Traverse City, MI 49684 Local: 231-946-1360 Toll Free: 877-941-8687 Info@BlueLaVaMedia.com
BlueLaVaMedia Real Estate InfoPack
Today’s consumers are more demanding than ever before. Real estate agents are in need of more exposure for their listings and a BlueLaVaMedia is dedicated to providing you better way to capture and maintain the interest of online shoppers. with high quality, cost effective virtual tours 80% of all house and property hunting now begins on the Internet. Internet viewers no longer spend time on listings that don’t allow them to visually preview properties first. BlueLaVaMedia has the staff, experience, and technological expertise to help stay ahead and look your best in today’s market. Our POWERFUL MARKETING TOOLS revealed within this Information Pack will not only put your listings in front of more prospects, they will also drastically increase your referral business.
to meet all your online marketing needs.
Research, Understand, and Decide.
BlueLaVaMedia is a locally owned Traverse City, MI virtual tour company servicing the greater Grand Traverse region and outlining counties. With team members Jason LaVanture and Jim Blue managing the operation, we are able to bring our customers unique products never before offered in the Northern Michigan market. Jason LaVanture is the founder and Vice President of www.realtourvision.com, the # 1 ranking virtual tour company and virtual tour software provider in the World. Jason brings nearly nine years of internet savvy and expertise to the table as he currently services over 60,000 real estate agents worldwide. Jason knows what strategies and online marketing tools work for real estate agents on a local or national level. Jim Blue has nearly 35 years of professional photography experience. He has designed and taught independent photo classes in both silver-halide and digital imaging for over 20 years. Jim was the former owner of Blue Photo Co Inc, a retail camera store and photo-finishing lab. Jim was responsible for managing employees, sales strategies, developing ad campaigns, marketing and distributing advertising to many types of media outlets. You will come to notice the power of Blue as a differentiator behind every one of our virtual tours. Together LaVanture and Blue’s talents come together to create Northern Michigan’s premiere virtual tour company and property marketing firm.
The daily cost for print advertising varies from $66-$150 per day and has a shelf life averaging around 30 days. Print advertising has a limited market penetration based on your distribution and does not allow the consumer to interact or engage with the advertisement. The cost of a virtual tour costs about 27 CENTS per day and has a shelf life of 365 days with WORLDWIDE exposure. The cost to interact with your client is MUCH less. Home Buyers who used the Internet as a significant portion of their home-buying experience spent an average of two weeks with a Realtor® looking at homes, compared to those who did not use the internet, who spent an average of seven weeks looking for their home. (2008 RIS Media) In cyberspace, a site with virtual tours and interactive media will receive 38% more views than a competitor’s site that is lacking similar media. (2007 Pew Internet & American Life Study) 80% of consumers search for information online. That means at least 60% of your marketing dollars should be spent optimizing your company online. What is your reach? On a typical day, more than six million people are shopping for homes using virtual tours in cyberspace. (2006 Pew Internet & American Life Study) As of August 2006, over half of American adult internet users (57%) have taken virtual tours of another location online. (2006 Pew Internet & American Life Study) 79% of repeat buyers & 84% of first time buyers use the internet to search for a home. (2006 National Association of Realtors Survey) 54% of home buyers who are searching for their next home on realtor.com will only look at homes with multiple images or a featured tour. (National Association of Realtors, January 2006) A compelling use of virtual tour technology will keep visitors on your site, and will also keep them coming back. When the time comes, and the prospective buyer is ready to initiate contact, your sales person and web site, that have been most successful in “branding” and “bonding” with the potential buyer, can be assured an opportunity.
What powerful marketing tools will you employ this year to set yourself apart?
BlueLaVaMedia Virtual Tour Features
1. Custom banner for each realtor or owner. 12. Custom printable flyers and floor plans can be included with every tour, providing 2. Agent or Owner contact information 3. The Agent or Owner photo can be added to additional tour details. 13. Additional information about the city can further customize and market each tour. 4. Instantly view more virtual tours by visiting be accessed on every tour. 14. Detailed information on public libraries the tour gallery. as well as local and private schools is included 5. Agent or Owner links to their E-mail and
Web site. 6. Professionally voiced premium audio, with or without music, can be added to any virtual tour. 7. Video- The Video button allows you to add a video clip to your virtual tour for enhancing user experience with motion and sound. 8. Slide Show- This wonderful slideshow feature will showcase all of your snapshots within the virtual tour in a slide by slide presentation. 9. E-mail button allows viewers to E-mail a link of the tour to family and friends. 10. The Download button allows viewers to download the tour as a program file for quick and easy distribution by CD, or other types of media. 11. The favorite’s button allows viewers to add this tour to the favorites section of their web browser. with every tour. 15. Automatic maps of the location of each tour for the convenience of the tour viewer. 16. An overhead aerial and satellite view is placed on every tour. 17. Mortgage Info- The mortgage info button allows you to calculate estimated mortgage information. The button can be redirected to your preferred mortgage vendor’s site as a lead generator. 18. The “Back/Next” button returns the viewers to the previous scene or takes them to the next scene. 19. The tour title is displayed in the upper left hand corner. 20. RTV makes navigating through tours very easy. Help is just a click away. 21. Each scene within the tour is accessible with our drop down shortcut menu.
22. Add marketing partners that participate in
advertising with you or your company. 23. Detailed MLS information is included with every tour. 24. The tour window is larger than other companies, without compromising download speed. Images appear crisp and glossy, and window shots are not washed out. 25. All tours have Hot Spots that can be customized for each client. Hot Spots give the viewer information and a sense of direction within the tour. 26. Navigation buttons give viewers control over turning left, right, up, down, and zoom in or out. 27. The text box shows what room or scene the viewer is in. 28. Spinfo- This allows you to enter a text based description of each scene within the virtual tour. 29. Company logo or real estate/owner logo. 30. Skin colors are customizable on every tour allowing you to fully personalize your virtual tours. 31. Hit Counter- This secret button allows the Realtor or the home seller to check tour hit traffic at any time!
Our Powerful Marketing Tools
The Exposure Engine (Now Video Enabled!): Our virtual tour and listing exposure is so far ahead of our competition that you will be amazed at the traffic you’re getting when your weekly hit reports come in. We will even send prospects your way as your listings generate questions and comments from interested parties. Listing and virtual tour syndication just makes sense. When you gain more exposure for your listings, they are likely to sell quicker and at a higher dollar value. Your listing & tour will appear on Google Base, Craigslist, Trulia, Zillow, YouTube, Facebook, Oodle, Lycos, Local, Hot Pads, Front Door, Aol Video, Vast, Properazzi, Dot Homes and more! Listings pushed to the exposure engine receive on average 40% MORE viewings and are kept updated until your listing is sold! BlueLaVaMedia also has direct access to the PicturePath™ distribution portal
through Realtor.com which puts your listings onto 83 additional national portal sites. You WILL get more viewings when you use our exposure engine and PicturePath portal than you would if you simply added listings into the MLS and company site alone. Click HERE to download our PDF file that will show you our different levels of exposure.
Weekly Virtual Tour Traffic Reports: Now that you have distributed your virtual tour properly, you and your clients will love watching your weekly traffic reports come in. The weekly reports are automatically sent directly to you from our hit tracking system. Hit statistic reports show what referring websites your virtual tour views are coming from and also display which scenes from within the 360 tours are being viewed the most. Our detailed reporting system also allows you to run on demand reports by clicking a secret button at the bottom of your tour! These weekly hit reports will keep everyone involved up to date and able to monitor where marketing dollars and efforts pay off the most.
Single Property Websites: Give your virtual tours a real presence on the web with an interactive site. These
websites contain your full interactive virtual tour with enhanced listing features. www.9142narrowgaugeroad.com
PanoRider™: (Includes Single Property Website) Add a little "pizzazz" or "bling"
to a real estate sign with our head-turning PanoRider. The concept is simple yet VERY effective. Each PanoRider advertises the single property website URL with a high quality panorama. Passersby in front of homes account for on average 2035% of the traffic to your virtual tours. Let our PanoRider and weekly stats prove it! This tool is something every real estate agent should be implementing with their virtual tours. It’s time to turn street traffic into web traffic. Click here to learn more!
TourDiscs: Give your clients something they will remember. TourDiscs are a
unique marketing tool that is the perfect upgrade to your BlueLaVaMedia Virtual Tours! Our custom made CD presentations are available on business card sized CD’s only. We will create a custom offline presentation of your listing for distribution. TourDiscs are great for sales centers, open houses, investor opportunities and much more. Leave your customers remembering what you have to offer by handing them out your business card CD. Give us a call today or Visit our Website www.BlueLaVaMedia.com for pricing.
Elevated Photography: The Blue Bird’s-Eye™ is a very inexpensive way for you to get those heads turning your way and set your online real estate listings apart. Elevated shots capture a simply amazing view of your home and our Blue Bird’s-Eye captures property views from nearly thirty feet in the air! Visit our online gallery here
Night Shots: Night, twilight and sunset photographs really make a listing stand apart from others on the market. When the deck and porch lights are lit, homes have that warm and inviting glow about them. You will simply love the magical and enchanting effect our secret night lens has on your prospects as they view your virtual tours enhanced with our night shots. The high resolution night shots are even emailed to you when we are finished and best of all when the home sells just give us a call and we will have beautiful 8 x 12’s printed off for you to give away as a gift to the home seller!! With your night shots hanging on walls all over town you too are remembered forever. A great marketing tool and gift all rolled into one! Now only $60.00 per photo shoot! Visit our online gallery here
Agent Voice- Over: There is no better way to claim your online listings than to put your own voice on your virtual tours. Guide your potential buyers from the foyer to the veranda – from the living room to the master bedroom as if you were there in person with them. Our Agent Voice allows you to highlight the custom features along the way that may otherwise get overlooked. The BlueLaVa audio processing center makes becoming an online tour guide very easy. Place your order with your next tour and call 231-941-1360 x 3. Leave a message about the home on our system and we'll link it directly to your virtual tour!
BlueLaVa Flyers: Who better to create your listing flyers for
you than your partners in property marketing! We already have all of your listing data, home descriptions and images so creating a custom made printable flyer for you only takes a few extra minutes. Let us build all of your flyers for you while you do the important things like listing and selling. BlueLaVa Flyers are a mere $15.00 add-on to any of your virtual tours.
The FREE Gift: The concept is simple; give home
sellers a gift they will keep forever and therefore send you more referrals in the future. For each tour that we create for you, we will program, burn and snail mail a CD sales presentation thank you gift. When placed into any CD or DVD ROM drive the presentation will begin. Your photo, contact information, a thank you message and a link to the virtual tour are displayed all on your behalf and at no extra cost.
2D & 3D Floor Plan Services: Floor plans allow home
buyers to even more easily visualize the design of the property. Both our 2D and 3D floor plans are created by using original blue prints or with just a quick visit to the home we can have all of the data that we need to create professional quality plans at an exceptional value.
Plans with Photos (Photos from virtual tour shoot): BlueLaVaMedia just made 2D floor plans even more informative and compelling. We combine the floor plan with beautiful photographs of your home which brings properties to life and helps viewers visualize them more accurately. When the user places the mouse over a camera icon, a small photograph appears over the plan, illustrating the room pictured. By clicking on an image the photograph can then be expanded to full-screen size. Viewers can also watch a full 'slide show' of all the photographs of the property.
3D Floor Plans:
BlueLaVaMedia 2D plans clearly displays the layout of a property but our 3D plans go even further by adding stock furniture and transforming your floor plan into three dimensions. Threedimensional floor plans are powerful and innovative tools both on the web and in printed form. Your three-dimensional floor plan can be shown with or without furniture – whichever you prefer.
Standardized 3D Walkthroughs With our stunning 3D
technology, a viewer can “walk through” a property on the web before it has been built or an existing property just as if they were there in person. High-quality computer generated videos let you experience a home and get a realistic feel for its size and layout. The 3D Walkthrough is the ultimate property marketing tool which can be linked directly into your virtual tour.
See a sample here: 3D Walkthrough It's truly a magical experience. The 3D Walkthrough video is like somebody moving through the property with a video camera. The visitor can jump from one room to another simply by clicking on the name button for each room. At the end of the 3D Walkthrough, the viewer can see photographs that show exactly how the home looks today!
Download our 3D Walkthrough-Floor Plan InfoPack for pricing. For floor plan ordering please visit our website HERE
Powerful marketing tools are released often. Contact us today! 231-946-1360
BlueLaVaMedia offers a variety of real estate tours. All virtual tours include the following features:
Interactive custom hot spots enabled Custom virtual tour window Company banner & logo Agent picture, contact information Link to virtual tour gallery enabled Property description posted to tour FREE virtual tour music enabled Weekly email and on demand virtual tour traffic reports Slide show feature enabled on virtual tour Download tour enabled for offline viewing Email tour enabled for online sharing Map, satellite, city and school data MLS data listed within virtual tour Two years of virtual tour hosting
You Provide Slide: $39.00 Great for websites, listing distribution realtor.com posting, flyers and advertising. You Provide Slide Includes: Up to 20 still images for custom slide show Free gift to the home seller from you!
The BlueLaVa Basic: $69.00 An affordable full-service virtual tour. The Basic Includes: Up to 4 Spins (Panoramic Images) Up to 6 Still Images (Listing Photos) Free posting of shots to the MLS Free gift to the home seller from you!
The Standard Package: $85.00 A perfect tour for an average home. The Standard Package Includes: Up to 6 Spins (Panoramic Images) Up to 10 Still Images (Listing Photos) Free posting of shots to the MLS Free agent voice-over enabled Free CD with high-res images for print Free gift to the home seller from you!
The Deluxe Package: $120.00 The complete marketing package.
The Full House: $189.00 By far our largest real estate virtual tour. We shoot the entire home and property! The Full House Includes: Up to 30 panoramic or still images!
The Deluxe Package Includes: Up to 9 Spins (Panoramic Images) Up to 15 Still Images (Listing Photos) Free posting of shots to the MLS Free agent voice-over enabled Free CD with high-res images for print Free submission to the Exposure Engine Free elevated front of home shot Free gift to the home seller from you!
Digital & Printable Night Shots $60.00 Blue Bird’s-Eye Elevated Shot $25.00
Free posting of shots to the MLS
Free agent voice-over enabled Free CD with high-res images for print Free submission to the Exposure Engine Free elevated front of home shot Free BlueLaVa ready to print flyer Free gift to the home seller from you!
Single Property Site (SPS) $20.00 PanoRider™ (Includes SPS) $55.00
Submission to Realtor.com $25.00 (Free for Showcase Agents) Submission to Exposure Engine $20
Single CD with High Res Printable Images $10.00 10 CD’s with tour $35.00 + Tax (No Custom Label) 30 Custom CD’s with tour $65.00 +Tax 60 Custom CD’s with tour $115.00 + Tax 90 Custom CD’s with tour $160.00 + Tax
Attached Custom Printable Flyer $15.00
BlueLaVa Green-Ups $39.00 Agent Voiceovers $10.00
Payment and Ordering Options:
Three easy ways to place your orders with us: Secure Ordering at www.BlueLaVaMedia.com Order by telephone: 231-946-1360 Ext 1 Fax this order form to: 231-947-4248 6% Sales Tax applies to CD’s and PanoRider Tour Package Price ________ Add-ons ________ Add-ons ________ Add-ons ________ Total ________ Please make all checks payable to LaVaWorks, LLC PO Box 1943|Traverse City, MI 49685 Local: 231-946-1360 | Toll: 877-941-8687 Email: Info@BlueLaVaMedia.com