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Ritesh Kumar Singh MBA (3rd Sem) Asian Business School __________________
Latika Sahni Joint Director/ Dean Asian Business School __________________
PREFACE I have a great pleasure in presenting this work as a part of the ³Two years full time in Master of Business Administration.´ Objective of my work initiated when I came across Allunare Corporation us discussion of Allunare Corporation India Pvt.ltd. There is still a lack of knowledge about derivatives, amongst the Companies. High degree of volatility in the recent times in the Indian market has led to development of more and more sophisticated Hedging, Speculation and Arbitrage techniques and strategies. These strategies are extensively used by Traders, Risk Managers, and Portfolio Managers. Objective of this project is to present and analyze Allunare Corporations derivative strategies in different market situations for players of different profiles The study would facilitate the reader in making sound investment decisions. This would help him choose the right derivatives strategy in different market conditions.
Ritesh Kumar Singh
Asian Business School MBA 3rd Semester
I would also thank my Institution and my faculty members without whom this project would have been a distant reality. My deepest thanks to my teachers for guiding and correcting Allunare Corporations documents of mine with attention and care. . for their support. Latika Sahni.ACKNOWLEDGEMENT I would like to express my gratitude to all those who gave me the possibility to complete this project. They has taken pain to go through the project and make necessary correction as and when needed.. for their support and guidance. for extending her support. I express my thanks to respected Prof. Dean Asian Business School (ABS) Noida.Dr. I also extend my heartfelt thanks to my family. Allunare Corporation India Pvt. friends and well wishers. Ltd. Sanjay Banerjee Founder. Ltd.Mun Banerjee. Thanks and appreciation to the helpful people at Allunare Corporation India Pvt. and Mrs. My deep sense of gratitude to Mr.
Ltd. and a study of the respective companies.. . I worked there as a management trainee to company for understanding the working environment of the company and marketing strategy of the company. how they implemented their policies.Executive Summary In this project I have made an effort to find out the overview of the company Allunare Corporation India Pvt. The companies have very different aspect of following the marketing strategy and the company works in more than two areas by which company have the different aspect to know and understand the need and requirement of the consumer. The report also presents the process of thinking different level from different companies.
y y y About the company Mission and Vision Objective of the study 2. Literature review: y y y y y y Company Profile Product line Features of the Product Marketing strategies Client list Competitors 3. Allunare Corporation India Business Opportunity 4.TABLE OF CONTENTS y y y y Certificate Acknowledgement Declaration given by the student Executive summary 1. Suggestion and recommendation . Introduction.
Brand Management. The Corporations focus lies in Quality with Earnest interest in delivering management education in Contemporary style. Dramatics. Digital Marketing. HR. Finance Etc.Introduction Introduction of the company: Allunare Corporation is a Company formed by a set of professionals with cross functional expertise with a cumulative experience of more than 100 Man years in domains of Media. Product Management . PR. Distribution / SCM. Communication Strategy. Creativity. Sales . . Marketing.
We refer the same as Customer & Partner Experience (CPE). champion business integrity. To build and maintain the trust and respect of our customers. and pioneer innovative solutions that earn the client¶s trust and build Allunare enduring value. consumers and partners . To build constructive relationships.About Company ALC MISSION At Allunare Corporation our Mission is to help People & Businesses realize their full potential Ensure a high level of satisfaction among our customers and partners which is a core component of our business.
ALC GOALS Establish and preserve management accountability to Allunare's owners by appropriately distributing rights and responsibilities among them. Provide a structure through which management can set objectives and monitor performance. and to require accountability for stewardship of those resources. Encourage the efficient use of resources. Strengthen and safeguard our culture of business integrity and responsible business practices. .
results. and committed to personal excellence and self-improvement Accountable for commitments.ALC VALUES Our values guide our business behaviors and must shine through in all our interactions: Integrity and honesty Passion for customers & partners Open and respectful with others and dedicated to making them better Willingness to take on big challenges and see them through Self-critical. and quality to customers. partners. questioning. and employee .
Scope of the study The scope of the research project is to find the relevant information in order to meet the above objectives. Fundamental analysis is done to see performances of company and their impact on company¶s policies. In this project. Technical analysis of company is done to see the buying and selling pattern of the company. which further tells actual performance of the company¶s policies. .
NGI magazine is the media partner of ³New Global India Award´ and ³Pravasi Bharatiya Diwas´ the event was held in Jaipur and the event is started by the Prime minister of India and ended by the President of India. In this event top to bottom level of ministers and NRI¶s are invited. The NGI magazine covers the state vise information and also advertises the basic companies of India. . I work as the Marketing consultant of the NGI Press. Which cover the NRI¶s more than 27 in the world and most focused customer are the Indians who are top level employees. In which I have to go to the ministry and top to bottom level of companies and send the proposal and then convince them for the deal.Objective of the study Objective of the study is to talk to the different companies for their advertisement in the Magazine ³NEW GLOBAL INDIAN MAGAZINE´. My work in Allunare Corporation is to bring the advertisement for the NGI magazine and sponsor for the event.
Sales . Marketing. Dramatics. HR. . Communication Strategy. Brand Management. Distribution / SCM.Review of Related Literature Company Profile: Allunare Corporation is a Company formed by a set of professionals with cross functional expertise with a cumulative experience of more than 100 Man years in domains of Media. Finance Etc. Product Management . Digital Marketing. The Corporations focus lies in Quality with Earnest interest in delivering management education in Contemporary style. Creativity. PR.
CLIENT CHALLENGES Adapt to the changing market conditions Innovate continuously Align IT with business goals Optimize costs. Staying ahead of that change and achieving long-term success requires business transformation. end-to-end solutions and services to help your business transform in the right way.Product Line Consultancy Businesses today need to stay on their toes and respond to the rapidly changing market conditions with innovation and agility. Allunare Corporation (ALC) delivers integrated. while maintaining high customer satisfaction Accelerate time-to-market for new products and services Integrate distributed operations and systems into a cohesive organization Meet industry standards and compliance requirements Leverage emerging technologies effectively .
. We work in transparent consultation with you to devise a best-in-class solution and define the best course of action to implement the same across your organization. Allunare Corporation (ALC) designst he best and most constructive motivational team-building format in a workshop. focusing on the people's key priorities and personal responsibilities /interest areas. or better still series of workshops. Workshops Workshops are particularly effective for (CRM) customer relationship management development. which strongly overlaps with business and departmental aims too.The ALC APPROACH We partner with you to understand and address your unique transformation imperative.
small businesses and giant corporations alike. in demand by individual consumers. it's primed for continued growth and success Allunare Corporation serves everything from time management to basic math smarts to super sales techniques. . organizations associations. or invest for the future.Seminars The seminar business is big these days. assert themselves. manage stress. Still others sign up for seminars as part of a professional or social association to learn everything from quilting to romance writing to tax preparation. seeking personal growth--how to communicate better with spouses. And although it's a fairly young industry. having only come into its own within the last two decades. Others kinds of Seminars include. significant others and kids.
Research and Industrial Consultancy. . a consequence of the autonomous status granted by the Institute.Academics This Wing of Allunare Corporation (ALC) is responsible for the academic activities which include Teaching. The medium of instruction is English. ALC also offers Allunare Corporationus courses of study which are organized on semester/ Trimester programs. Students are evaluated on a continuous basis throughout the semester/ Trimester. Evaluation is done by the faculty.
for example. a performance or situation meant to be considered as art * A festival.Events Allunare Corporation' s (ALC) this division conducts Allunare Corporations types of gatherings including * A competition. . a musical event * A media event. a sports competition * A convention (meeting) * A happening. for example. a happening that attracts coverage by mass media * An Excursion for School & college Students.
in turn. the rewards you earn grow in proportion.Marketing Strategies The Allunare Corporation and Marketing Plan is a low risk. . The core of the Allunare Corporation India Sales and Marketing Plan's income opportunity is the sale of quality ALLUNARE CORPORATION INDIA products to Online Business customers. The Allunare Corporation India Sales and Marketing Plan has been operating for over 8 years and is available in over 5 countries and territories around the globe. As your Allunare Corporation India business grows. The Allunare Corporation India Sales and Marketing Plan do not compensate anybody for simply recruiting others as Allunare Corporation India Business Owners. By passing your sales and marketing knowledge to your developing team. can Web products and offer the business opportunity to others. you not only build your own business network but also enable others to build one of their own. low start-up cost business opportunity that is open to everyone. It allows you to build your business through Web products and sponsoring other people who.
PR. HR. Sales . Distribution / SCM. giving you time for family and friends as well as the opportunity to earn a good income. and to reward you when you do well. Supported by great products and people who will help you succeed. with over 40 years of experience. and grows with them. Marketing. we are there to help and guide you. The Allunare Corporation India Sales and Marketing Plan put you in control. Allunare Corporation India is a business with a proven track record and the ability to help you get the best out of your hard work. allowing you the flexibility to work where and when you want. offering you all the personal support and assistance you require to become the Business Owner you want to be. Product Management . Finance Etc. you are on your own but are never alone. We know the pitfalls of running a business and are there to help you avoid them. Digital Marketing.Allunare Corporation India Business Opportunity Allunare Corporation is a Company formed by a set of professionals with cross functional expertise with a cumulative experience of more than 100 Man years in domains of Media. Brand Management. Your life doesn't have to be a trade-off between making the money you need and having the flexibility and time to live your life to the fullest.50 years of global experience and 3 years of experience in India. With Allunare Corporation India. Creativity. Communication Strategy. Dramatics. The Corporations focus lies in Quality with Earnest interest in delivering management education in Contemporary style. . It adapts easily to your needs and ambitions. With Allunare Corporation India you are Connected to the global leader in multilevel marketing. and finally In Control of your life.
not for Allunare Corporation India or your sponsor. Like anything else in life. People all over the world value the freedom of choice and flexibility that Allunare Corporation India offers. With the Allunare Corporation India business opportunity. Allunare Corporation India really does enable you to be in control of your own Business. each tailored to the needs of individual market and culture. . We spend lacks of rupees helping our Business Owners become product and brand ambassadors. value and performance.At the heart of your business are Allunare Corporation India¶s marketleading products. all supported by the Allunare Corporation India Satisfaction Guarantee. Each one of these is an independent business. you work for yourself. Our role supporting your business extends into product and business training. It¶s entirely up to you how much time and effort you put into your business. At Allunare Corporation India we believe that to sell a quality product you need to understand it and use it with confidence. In 2007-08 there were more than 50 lakh Business Owners in India. the amount you achieve reflects the amount you put in. Allunare Corporation India¶s products are recognized all over India for their high quality. helping to ensure that you are able to reach your personal potential. connected to a worldwide network of support and advice that is available as and when it¶s needed. enabling them to sell Allunare Corporation India products with conviction and run their businesses effectively.
he can only report what has happened or what is happening. 2009) Different type of Research designs y Exploratory research Exploratory research is the type of research in which the research is conducted for the problem that has not been clearly defined. The main characteristic of this method is that the researcher has no control over the variables. this method is not applicable y Descriptive research Descriptive research includes surveys and fact finding enquiries of different kinds. This type of study is conducted for formulating a problem for more precise investigation. The major purpose of descriptive research is description of the state of affairs as it exists at present. 2009) .Research and Methodology Research Design ³A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. As the hypotheses is not clearly defined.´ (CR Kothari. This method is applicable. . (C R Kothari.
2 a) Primary data The primary data are those which are collected afresh and for the first time. 10 surveys have been done in total in which 3 employees are from TATA Teleservices and 2 from Engineers India.R. Kothari. Questionnaire was designed in such a manner that could help arrive at a conclusion as to which are the motivating and hygiene factors. one from airport authority.Data Collection methods Collection of data is the most prominent part of any survey. (C. (C.R.Kothari. R. 2009) The following are the methods of collecting primary data y Questionnaire Method A questionnaire consists of a number of questions printed or typed in a definite order on a form or set of forms.2009).Kothari. The Questionnaire that was used in this research is the structured form.2009) The researchers in this project has surveyed through questionnaire method. Primary data and secondary data. There are two methods of collecting data i. and thus happen to be original in character.e. As soon as the research question is created the data collection begins. y Interview Method The interview method of collecting data involves presentation of oralverbal stimuli and reply in terms of oral-verbal responses. . 3.(C.
2009) Types of Non Probability Sampling y Purposive Sampling or Judgmental sampling y Snowball Sampling y Quota Sampling y Dimensional Sampling Convenient sampling .Kothari.R.R.2009).3. It refers to the technique or the procedure the researcher would adopt in selecting items for the sample. are those which have already been collected by someone else and which have already been passed through the statistical process. Review literature uses secondary data in this study. SAMPLE DESIGN A sample design is a definite plan for obtaining a sample from a given population.Kothari.R. (C.3 a) Types of Sample design Non-probability sampling Non-probability sampling is that sampling procedure which does not afford any basis for estimating the probability that each item in the population has of being included in the sample.2 b) Secondary data The secondary data.(C. (C. on the other hand. 2009) 3.Kothari.
SUGGESTIONS & RECOMMENDATIONS y Company should improve the products as it is the main factor for the sales of consumer products. y Advertisements of the company¶s products should focus on quality rather than price. tshirts for making brand popular among people. y Company should do the research process and also development process . y Company should distribute free trial of the product. y Company should provide more facilities. calendar. y Company should target below middle class.
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