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Internship Project On

Allunare corporation
Submitted By:
Ritesh Kumar Singh MBA (3rd Sem) Asian Business School __________________

Submitted To:
Latika Sahni Joint Director/ Dean Asian Business School __________________

PREFACE I have a great pleasure in presenting this work as a part of the Two years full time in Master of Business Administration. Objective of my work initiated when I came across Allunare Corporation us discussion of Allunare Corporation India There is still a lack of knowledge about derivatives, amongst the Companies. High degree of volatility in the recent times in the Indian market has led to development of more and more sophisticated Hedging, Speculation and Arbitrage techniques and strategies. These strategies are extensively used by Traders, Risk Managers, and Portfolio Managers. Objective of this project is to present and analyze Allunare Corporations derivative strategies in different market situations for players of different profiles The study would facilitate the reader in making sound investment decisions. This would help him choose the right derivatives strategy in different market conditions.

Ritesh Kumar Singh

Asian Business School MBA 3rd Semester


I would like to express my gratitude to all those who gave me the possibility to complete this project. My deepest thanks to my teachers for guiding and correcting Allunare Corporations documents of mine with attention and care. They has taken pain to go through the project and make necessary correction as and when needed. I express my thanks to respected Prof.Dr. Latika Sahni, Dean Asian Business School (ABS) Noida, for extending her support. My deep sense of gratitude to Mr. Sanjay Banerjee Founder, Allunare Corporation India Pvt. Ltd. and Mrs.Mun Banerjee. for their support and guidance. Thanks and appreciation to the helpful people at Allunare Corporation India Pvt. Ltd., for their support. I would also thank my Institution and my faculty members without whom this project would have been a distant reality. I also extend my heartfelt thanks to my family, friends and well wishers.

Executive Summary In this project I have made an effort to find out the overview of the company Allunare Corporation India Pvt. Ltd.. I worked there as a management trainee to company for understanding the working environment of the company and marketing strategy of the company.

The report also presents the process of thinking different level from different companies, how they implemented their policies, and a study of the respective companies.

The companies have very different aspect of following the marketing strategy and the company works in more than two areas by which company have the different aspect to know and understand the need and requirement of the consumer.

y y y y

Certificate Acknowledgement Declaration given by the student Executive summary

1. Introduction.
y y y

About the company Mission and Vision Objective of the study

2. Literature review:
y y y y y y

Company Profile Product line Features of the Product Marketing strategies Client list Competitors

3. Allunare Corporation India Business Opportunity 4. Suggestion and recommendation


Introduction of the company:

Allunare Corporation is a Company formed by a set of professionals with cross functional expertise with a cumulative experience of more than 100 Man years in domains of Media, Product Management , Marketing, Brand Management, Sales , Communication Strategy, Distribution / SCM, Digital Marketing, Creativity, PR, Dramatics, HR, Finance Etc. The Corporations focus lies in Quality with Earnest interest in delivering management education in Contemporary style.

About Company ALC MISSION At Allunare Corporation our Mission is to help People & Businesses realize their full potential Ensure a high level of satisfaction among our customers and partners which is a core component of our business. We refer the same as Customer & Partner Experience (CPE). To build constructive relationships, champion business integrity, and pioneer innovative solutions that earn the clients trust and build Allunare enduring value. To build and maintain the trust and respect of our customers, consumers and partners

ALC GOALS Establish and preserve management accountability to Allunare's owners by appropriately distributing rights and responsibilities among them. Provide a structure through which management can set objectives and monitor performance. Strengthen and safeguard our culture of business integrity and responsible business practices. Encourage the efficient use of resources, and to require accountability for stewardship of those resources.

ALC VALUES Our values guide our business behaviors and must shine through in all our interactions: Integrity and honesty Passion for customers & partners Open and respectful with others and dedicated to making them better Willingness to take on big challenges and see them through Self-critical, questioning, and committed to personal excellence and self-improvement Accountable for commitments, results, and quality to customers, partners, and employee

Scope of the study

The scope of the research project is to find the relevant information in order to meet the above objectives. In this project, Fundamental analysis is done to see performances of company and their impact on companys policies. Technical analysis of company is done to see the buying and selling pattern of the company, which further tells actual performance of the companys policies.

Objective of the study

Objective of the study is to talk to the different companies for their advertisement in the Magazine NEW GLOBAL INDIAN MAGAZINE. Which cover the NRIs more than 27 in the world and most focused customer are the Indians who are top level employees. The NGI magazine covers the state vise information and also advertises the basic companies of India. NGI magazine is the media partner of New Global India Award and Pravasi Bharatiya Diwas the event was held in Jaipur and the event is started by the Prime minister of India and ended by the President of India. In this event top to bottom level of ministers and NRIs are invited. My work in Allunare Corporation is to bring the advertisement for the NGI magazine and sponsor for the event. In which I have to go to the ministry and top to bottom level of companies and send the proposal and then convince them for the deal. I work as the Marketing consultant of the NGI Press.

Review of Related Literature

Company Profile: Allunare Corporation is a Company formed by a set of professionals with cross functional expertise with a cumulative experience of more than 100 Man years in domains of Media, Product Management , Marketing, Brand Management, Sales , Communication Strategy, Distribution / SCM, Digital Marketing, Creativity, PR, Dramatics, HR, Finance Etc. The Corporations focus lies in Quality with Earnest interest in delivering management education in Contemporary style.

Product Line

Businesses today need to stay on their toes and respond to the rapidly changing market conditions with innovation and agility. Staying ahead of that change and achieving long-term success requires business transformation. Allunare Corporation (ALC) delivers integrated, end-to-end solutions and services to help your business transform in the right way.


Adapt to the changing market conditions Innovate continuously Align IT with business goals Optimize costs, while maintaining high customer satisfaction Accelerate time-to-market for new products and services Integrate distributed operations and systems into a cohesive organization Meet industry standards and compliance requirements Leverage emerging technologies effectively


We partner with you to understand and address your unique transformation imperative. We work in transparent consultation with you to devise a best-in-class solution and define the best course of action to implement the same across your organization.


Workshops are particularly effective for (CRM) customer relationship management development.

Allunare Corporation (ALC) designst he best and most constructive motivational team-building format in a workshop, or better still series of workshops, focusing on the people's key priorities and personal responsibilities /interest areas, which strongly overlaps with business and departmental aims too.


The seminar business is big these days, in demand by individual consumers, organizations associations, small businesses and giant corporations alike. And although it's a fairly young industry, having only come into its own within the last two decades, it's primed for continued growth and success

Allunare Corporation serves everything from time management to basic math smarts to super sales techniques.

Others kinds of Seminars include, seeking personal growth--how to communicate better with spouses, significant others and kids; manage stress; assert themselves; or invest for the future. Still others sign up for seminars as part of a professional or social association to learn everything from quilting to romance writing to tax preparation.


This Wing of Allunare Corporation (ALC) is responsible for the academic activities which include Teaching, Research and Industrial Consultancy.

ALC also offers Allunare Corporationus courses of study which are organized on semester/ Trimester programs. The medium of instruction is English. Students are evaluated on a continuous basis throughout the semester/ Trimester.

Evaluation is done by the faculty, a consequence of the autonomous status granted by the Institute.


Allunare Corporation' s (ALC) this division conducts Allunare Corporations types of gatherings including

* A competition, for example, a sports competition * A convention (meeting) * A happening, a performance or situation meant to be considered as art * A festival, for example, a musical event * A media event, a happening that attracts coverage by mass media * An Excursion for School & college Students.

Marketing Strategies
The Allunare Corporation and Marketing Plan is a low risk, low start-up cost business opportunity that is open to everyone. It allows you to build your business through Web products and sponsoring other people who, in turn, can Web products and offer the business opportunity to others. By passing your sales and marketing knowledge to your developing team, you not only build your own business network but also enable others to build one of their own. The Allunare Corporation India Sales and Marketing Plan has been operating for over 8 years and is available in over 5 countries and territories around the globe. The core of the Allunare Corporation India Sales and Marketing Plan's income opportunity is the sale of quality ALLUNARE CORPORATION INDIA products to Online Business customers. As your Allunare Corporation India business grows, the rewards you earn grow in proportion. The Allunare Corporation India Sales and Marketing Plan do not compensate anybody for simply recruiting others as Allunare Corporation India Business Owners.

Allunare Corporation India Business Opportunity

Allunare Corporation is a Company formed by a set of professionals with cross functional expertise with a cumulative experience of more than 100 Man years in domains of Media, Product Management , Marketing, Brand Management, Sales , Communication Strategy, Distribution / SCM, Digital Marketing, Creativity, PR, Dramatics, HR, Finance Etc. The Corporations focus lies in Quality with Earnest interest in delivering management education in Contemporary style. Your life doesn't have to be a trade-off between making the money you need and having the flexibility and time to live your life to the fullest. The Allunare Corporation India Sales and Marketing Plan put you in control, allowing you the flexibility to work where and when you want, giving you time for family and friends as well as the opportunity to earn a good income. It adapts easily to your needs and ambitions, and grows with them, offering you all the personal support and assistance you require to become the Business Owner you want to be. With Allunare Corporation India you are Connected to the global leader in multilevel marketing, with over 40 years of experience, Supported by great products and people who will help you succeed, and finally In Control of your life. Allunare Corporation India is a business with a proven track record and the ability to help you get the best out of your hard work. With Allunare Corporation India, you are on your own but are never alone.50 years of global experience and 3 years of experience in India, we are there to help and guide you. We know the pitfalls of running a business and are there to help you avoid them, and to reward you when you do well.

At the heart of your business are Allunare Corporation Indias marketleading products, each tailored to the needs of individual market and culture. Allunare Corporation Indias products are recognized all over India for their high quality, value and performance, all supported by the Allunare Corporation India Satisfaction Guarantee. Our role supporting your business extends into product and business training, helping to ensure that you are able to reach your personal potential. At Allunare Corporation India we believe that to sell a quality product you need to understand it and use it with confidence. We spend lacks of rupees helping our Business Owners become product and brand ambassadors, enabling them to sell Allunare Corporation India products with conviction and run their businesses effectively. Allunare Corporation India really does enable you to be in control of your own Business. With the Allunare Corporation India business opportunity, you work for yourself, not for Allunare Corporation India or your sponsor. Its entirely up to you how much time and effort you put into your business. Like anything else in life, the amount you achieve reflects the amount you put in. People all over the world value the freedom of choice and flexibility that Allunare Corporation India offers. In 2007-08 there were more than 50 lakh Business Owners in India. Each one of these is an independent business, connected to a worldwide network of support and advice that is available as and when its needed.

Research and Methodology

Research Design A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. (CR Kothari, 2009) Different type of Research designs y Exploratory research Exploratory research is the type of research in which the research is conducted for the problem that has not been clearly defined. This type of study is conducted for formulating a problem for more precise investigation. As the hypotheses is not clearly defined, this method is not applicable y Descriptive research Descriptive research includes surveys and fact finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. The main characteristic of this method is that the researcher has no control over the variables, he can only report what has happened or what is happening. (C R Kothari, 2009) . This method is applicable.

Data Collection methods Collection of data is the most prominent part of any survey. As soon as the research question is created the data collection begins. There are two methods of collecting data i.e. Primary data and secondary data. 3.2 a) Primary data The primary data are those which are collected afresh and for the first time, and thus happen to be original in character. (C. R. Kothari, 2009) The following are the methods of collecting primary data y Questionnaire Method A questionnaire consists of a number of questions printed or typed in a definite order on a form or set of forms.(C.R.Kothari,2009). y Interview Method The interview method of collecting data involves presentation of oralverbal stimuli and reply in terms of oral-verbal responses. (C.R.Kothari,2009) The researchers in this project has surveyed through questionnaire method. Questionnaire was designed in such a manner that could help arrive at a conclusion as to which are the motivating and hygiene factors. The Questionnaire that was used in this research is the structured form. 10 surveys have been done in total in which 3 employees are from TATA Teleservices and 2 from Engineers India, one from airport authority.

3.2 b) Secondary data The secondary data, on the other hand, are those which have already been collected by someone else and which have already been passed through the statistical process.(C.R.Kothari,2009). Review literature uses secondary data in this study.

SAMPLE DESIGN A sample design is a definite plan for obtaining a sample from a given population. It refers to the technique or the procedure the researcher would adopt in selecting items for the sample. (C.R.Kothari, 2009) 3.3 a) Types of Sample design

Non-probability sampling Non-probability sampling is that sampling procedure which does not afford any basis for estimating the probability that each item in the population has of being included in the sample. (C.R.Kothari, 2009) Types of Non Probability Sampling y Purposive Sampling or Judgmental sampling y Snowball Sampling y Quota Sampling y Dimensional Sampling Convenient sampling


y Company should improve the products as it is the main factor for the sales of consumer products. y Company should distribute free trial of the product, calendar, tshirts for making brand popular among people. y Advertisements of the companys products should focus on quality rather than price. y Company should target below middle class. y Company should provide more facilities. y Company should do the research process and also development process