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What is communication ……….?
The exchange of thoughts, messages, or the like, as by speech, signals or writing.

To express oneself in such a way that one is readily and clearly understood.

Methods of Communication: One-Way:

Memo, fax, e-mail, voice mail, letter.


Phone call, in-person. Team meetings, consulting, consensus, decision making, group problem solving.


Communication Advantages Ç Ç Ç Ç Ç Ç Increase productivity. Better understand what others are saying. . Enhance relationships. Save time and money. Reduce stress. Better understand how to get your message across.


What is corporate …………….? Ø Corporate related to corporation Increasing the GDP of nation Brand name MNC’s International business Large organization High public share No. of sub branch's in world wide Ø .

Corporate communication .

 Communication using words with and the deeds public with meaning they understood. Second level ● Third level  Develop effective ● Fourth level promotion. ● Fifth level   VP of PR for General Motors in publicity & Employees first in communication line of information.Fathers of Corporate Communication Paul Garrett Click to edit Master text styles 1931. .

Arthur Page  VP for PR at AT&T in 1927 Communication is a management function with voice in senior executive team Page developed ethical code corporate communication an for  Click to edit Master text styles Second level ● Third level ● Fourth level ● Fifth level  .

message sender Public Relations news receiver feedback .

.. ? Ø Corporate communication is managing an organization's internal and external communications. Its includes …. Ø Advertising Ø Marketing Communications Marketing Public Relations Ø Ø .What is corporate communication ….

promotion. differentiation. identity. publicity. relationships. services. Public Relations is the management function which creates policies and actions to fill public demands and then persuades the public to approve the policies and actions. Marketing is the management function which creates products or services to fill public needs and then persuades the public to buy the products or services. imaging. equity. positioning. and organizations including such areas as consistency. loyalty.Advertising is paid and controlled mass communication with a purpose to impart. and reputation. Marketing Communication is the branding of products. .

The structure of the media relations/advertising Publisher’s Relations Editorial Relations Relations with Journalists Publicity .

Internal PR External PR Ownership Relations Corporate PR Product mployee elations . Personal Non-profitPublic life.The structure of the Public Relations Public Relations Business.

Communication control ……… .


message message Media Listener. Viewer message News dustbin .The path of the news from the sender to the receiver Organisation News Agency PR Agency message News News News dustbin Readers.

Internal communication Integrated Corporate Communication External Communication The structure of the Corporate Communication .

Corporation communication is classified in to two types …. conferences. marketing and public relations. newsletters. . Ø Internal communication v Internal corporate communication means the communication within a particular company. interviews.. presentations or print media like brochures. meetings. Ø External communication v The external corporate communication process includes elements like advertising.

Financial relations. etc. Media relations. etc Aid Policy Crisis Management . Advertising External relations Consumer relations. Product – marketing PR. POS. DM.The structure of the corporate communication (The main fields) Internal Communication External Communication Human Relations Public Relations Marketing Communications Promotion.

The structure of the internal communication Leadersemployee Leaders – leaders Employee employee Leaders trade union Leaders Owners Internal organisation Crisis Management Aid Policiy .

The structure of the external communication Industrial relations Professional relations Consumer Relations Media Relations Financial Relations Public Affairs Issue management Crisis Management Aid Policiy .

The “theory of the corporate circles” MANAGEMENT Marketing Public Relations Human Relations Corporate Employ PR ee M Relatio ns I PR p Relations Personal Marketin Hg Product Place Price Promotion Product Ownershi n R I Organisatio Developm. Labor External Internal M I = Market influence HR I = Human Relations influence .

The tools of the effective Corporate Communication Public Relations Pe rsona l Com m unica tion Othe rs Eve nts M e dia Audiovisua l P ublica tions .

Method of internal communication messa ge News messa Organisatio ge n messa ge News ion unicat omm onal C Pers Public opinion. Environment News mess a New ge s News Mass comm unica tion .

Environment ge New messa s ge mess a News ge Ai d p o licy .messa ge News messa ge News messa ge Method of external communication ordin iour co Behav ation Organisatio messa n messa ge News News n c ts Personal conta Market influence Group communications Lobby ing Public opinion.

A combination of knowledge and skills in advertising. and integration. The greatest industry interest in communication professionals today is for individuals who have integrated corporate communication talent and skills and who desire supervisory positions and have a management capability and capacity. marketing communication. marketing. and public relations are expected in major industry.    . management. It’s integrated corporate communication or integrated marketing communication.Today’s Successful Professionals in Corporate Communication  Today the keys to success in corporate communication are multitasking.

..Marketing and Corporate Communications What are the differences .? Marketing    Corporate Communication   Customer Defined set of channels Multiple stakeholders Multiple channels  Variety Controlled of communication communication types  Position a product or  Positions an entire service organisation  Less  More room for creativity room for creativity  Needs to be consistent  Needs to be consistent with with product / brand corporate identity/corporate attributes brand attributes ..


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