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Thanks for downloading our mini-Ebook, Wisdom of Wordpress! At Wordpress SEO Academy, we regularly offer site visitors Wordpress education through the use of blog posts and onsite articles. From time to time, we package them in ebooks such as this and distribute them FREE. We further offer Wordpress set-up video tutorials at no cost for every skill level from beginner to PRO. We also offer easy to understand video tutorials for those desiring to dominate competitors using Wordpress SEO (search engine optimization). Here is a brief overview of our services:
Wordpress Business PRO Package
Wordpress SEO Tutorials (44 videos) Wordpress Website Clean-up (24 videos) Wordpress Set-up (43 videos) 70 Premium Wordpress Templates 24/7 Access Easy step-by-step instructions Lifetime Access to ongoing education No ongoing subscription payments!
Visit us HERE
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Blog Post #1
As it concerns the best Wordpress host, a question has been asked that we delight in answering! It concerns the 21 video tutorial series which reviews the administrative functions (cpanel) with Blue Host web hosting services. This series, freely available on Youtube has created a firestorm of sorts due to how lengthy it is. The question is: “Why produce over three hours? That is way too long.” It is taken for granted once experience is gained with webmasters that because webmasters know how to manage these functions, others should also. When we produced the FREE Wordpress series, it was with the beginner in mind that we decided to produce from a mind-set of assuming the viewer would have ZERO knowledge. From there, should viewers decide to take our FREE series of 68 videos, a fully functional website would occur. Truthfully, the series could’ve been much longer but we chose to focus only on core functions needed to launch a website with Wordpress. Nevertheless, those we objected to length will surely be displeased that we are going to produce a much longer, more in-depth series shortly! With millions of pages dedicated to both WP and Blue Host, it is easy for beginners to get lost in the sheer volume of ‘expertise’ available. For instance the WordPress.org forum is just such a place. This forum is the largest WP knowledge base anywhere. No matter what particular thread participated in, it is noticeable that both beginners and PROS make WordPress much harder than it need be.
Recently, a beginner asked a difficult and hyper-technical scripting question. Although the question was answered, sort of but not very effectively, we kept asking ourselves: “Why aren’t they more focused on creating a content rich, search optimized website? Hardly alone in this time wasting pursuit, as we looked around, it was noticeable that thousands of others were doing the same thing! This question had to do with themes so we chimed in with this: “If you aren’t a designer, developer or aren’t planning on doing either as a business, why go through the difficulty when you could own hundreds of themes for a mere $39?” Of course the forum turned into an uproar at our seemingly offensive question however, we decided to go take a look at the questioner’s site. As Dr. Same Beckett used to say on the series Quantum Leap: “Oh boy.” This beginner had much more pressing issues with their site than how pretty it would look. What was even more amazing to us, the so-called Wordpress experts in the forum said NOTHING about them! Why? Either they didn’t know themselves or they make the mistake 98% of webmasters make: focusing on LOOK instead of search rankings. Now, these two aren’t mutually exclusive however, webmasters rarely find a balance between the two. I applaud their desire to learn theme design but question whether this hassle was needed so early in their experience. We are not putting forth that WordPress theme design isn't a noble pursuit however, a WordPress beginner must focus on these three areas above all others:
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Sales funnel set-up Using friendly navigation Search engine optimization
If you want to operate a serious, money earning site, be smart about it!
OK - ok, we will answer the all-important question about Godaddy Wordpress hosting. Let us preface the rest of this post with this: the scenario we are now putting forth is applicable to our business model. Each reader has to come to their own conclusions on whether to use Go Daddy or another hosting provider. Go Daddy has done an outstanding job of becoming a market leader. Although we don't necessarily agree with the racy commercials featuring Danica Patrick, we understand the nature of commercials today. Most web hosting providers only offer traditional domain extensions such as:
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.com .net .org .biz .us .info
With that in mind, we are going to answer and hopefully dispel the urban legend which says the latter are to be avoided for search engine optimization purposes. Having been in web marketing 12 years, we say with authority to avoid these extensions, if available in your geotargeted keyword market, is to forsake top search engine rankings! Further, it is said that these three will hurt the credibility of the site itself. Why is unimportant however, we find no concrete evidence that this is in anyway true.
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Webmasters must understand whether your site ranks well or not, largely depends on optimization planning rather than extension. With that said, keep in mind that there are localized domains such as .in (India) and .au (Australia) only apply to country of origin. Outside of this fact however, your website's performance is directly connected to your search engine optimization efforts. Let’s say someone purchases(for example) mysite.com and another mysite.info. The owner of the former then put up and the latter did also. The former focused more on the look while the latter on Wordpress SEO. The website which receives top organic search ranks would depend largely on three things above any other:
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keyword rich, original content flawless on-site search engine optimization relevant back links to topic
We used this example to explain a huge, yet unknown opportunity to own keyword rich domains. As most web hosting providers only offer traditional domains, Go Daddy is a very desirous option to obtain keyword rich extensions. A few of those are, but not limited to:
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.tv .net.co .mobi .com.bz .net.bz
All of these domains can be used to achieve top search rankings. The opportunity here is to secure extensions which are keyword rich and relative to on-site products and services. Once a keyword rich domain is purchased it can then be transferred to, say, Blue Host. There is a catch!
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They will host such nontraditional domains but won’t support any issues which occur. (Not that they will)
In the example of needing support, albeit extreme, let’s put forth a scenario using the .co extension. (Colombia)If there was a government change in that country and the new power brokers decided not to continue in ownership. In this extreme scenario, you’d be out of luck! All that is being pointed out is that there are other options when using other major hosting providers except Godaddy.
From time to time, we receive some very nasty e-mails from other webmasters who offer Wordpress how to video. The majority of these come from one particular segment. Truthfully, most come from those who chose to build their business models based strictly offering WordPress videos. Believe us, we thought long and hard before bringing an offer such as 68 FREE Wordpress setup and clean-up video tutorials to market. We knew it would catastrophically affect the business of other websites. However, this business decision was sound! As in life is true with business: things must and always do change! Unfortunately, this change has horrendously affected those choosing to withhold information which should be, we believe anyway, FREE. Their loss is your gain! Let this failure to foresee teach both beginners and PROS an all important lesson: economies of scale on the web are headed towards zero. A top Google executive, Chris Anderson and author of the book ZERO, put forth the case for this reality effectively.
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In this book, Chris said it would be wise for webmasters to offer free services and offer some sort of background, paid ‘premium service. Being one of the main catalysts for Google's phenomenal growth over the last 14 years, we thought it wise to take their advice several years ago. Examining the WP business model, this discovery sent shivers down our spine! Chris was telling us to give-away FREE, what we’d paid to produce. How OFFENSIVE! This suggestion, at first here at the academy, was resisted by our founder. We thought: “What a hypocrite. He charged for his book and tells us to give our products away free?” Then it dawned on us: “Had Border’s Books, Circuit City and Blockbuster (amongst others) listened to industry advice, their doors would still be open.” Let's fast-forward to the present. We are huge fans of WP tutorial sites such as WordPress Classroom, Wordpress Central and Wordpress Central Station! These are the top education sites in their markets. However, their offering don’t extend much beyond basic education for Wordpress site owners coupled with, in at least two cases, an expensive, ongoing subscription agreement. Classroom for example charges a MINIMUM fee of $25.00 per class (or month) for information which we give away free. For those smart enough to calculate the cost, that is around $400.00 per year just for the basics. What about teaching search engine optimization? Almost NADA! If you require more advanced training, the price triples. Nevertheless, over the next few years, their business will likely decrease. Why? We are now receiving students who used to pay both sites for instructions. These students will spread the word to others interested and subscription agreements for these paid services will decrease. This isn’t to even mention that we will push both sites, using effective Wordpress SEO from top ranks IN THEIR OWN BUSINESS’ MARKETS.
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We are not doing this to be vicious however, the reality is that business models that are robust today, will absolutely change tomorrow. Regardless of your geo-targeted keyword market or industry, not that those two are mutually exclusive, spend the appropriate amount of time creating substantive free offers and compelling premium services.
In a previous post dealing concerning Wordpress step-by-step, we got off the beaten track a bit. We used Blockbuster video as a case example of a once robust business that is largely now defunct. Why? They failed to heed indeed trends and were over-taken by the likes of Netflix and Hulu. We have no doubt this post will eventually make it to those websites mentioned previously and within our industry.We further believe that like our example(Blockbuster), they will probably fail to heed our warnings. If someone warned that your business is going to decrease and eventually fail, why would such dire forecasts be ignored? The easy answer is arrogance nevertheless, the real one is fear! As a new WordPress website owner, be cautioned against not developing future business due to holding on so tightly to what you’ve already achieved. We aren’t giving advice that this academy hasn’t taken to heart. In 2007, we wrote a book called Adwords Back Now. It not only was the first book of its’ genre but also, the catalyst for many copycats since then. We were so focused on protecting this mega profitable niche market that we chose to ignore a trend right in front of us. Google Adwords, the core focus of this book, had banned over 20,000 advertisers worldwide within a few months beginning in September 2009.
Having done so, they had rid themselves of the worst advertising offenders who broke their Terms of Service in one way or another. This ban severely reduced the need for our product. This product had a great run! Nevertheless, sales began to drop. Adding to the problem was those same unscrupulous advertisers who were banned from Google and purchased our book, stole, repackaged and began to sell it themselves! We began a vicious cycle of being tightly focused on displacing these thieves from top search ranks and placing our book there. Realizing this trend was going to get worse and thus, requiring more company time and expense, we thought: “Why are we fighting so hard to protect our intellectual property rights when we can be creating something much greater? “ We need not tell you what greater meant because you are on one of our websites correct? Once your product and service, regardless if you charge or not, is in the marketplace, only go back to ‘tweak’ and then begin building other another streams. Web offerings can be limitless! You need not invest significant money or time to find an offer somebody will pay for. What you can't do and must not do is what WordPress Classroom and WordPress Central Station are: holding on for dear life to what they already have. Of course we don't know what these two businesses are planning in the future but what we do know is for the past 12 months, neither has significantly added better services to their now paid ones. For instance, for neither to be seriously focusing on Wordpress SEO as an upsell is pure insanity! We love Central Station so much that are founder e-mailed the owner. He pleaded with this company to immediately begin adding new paid services and gave him the same logic we gave here. What that means is you have an opportunity to both SEE and SEIZE the future in your industry! To grab a hold of it will certainly result in your business foundation avoiding the fate of so many others: bankrupt and no longer relevant.
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There are literally BILLIONS of pages on the web and most have no idea of the value of WP SEO, short for Wordpress search engine optimization. How can so many miss something fundamental to successful marketing online? The answer is simple: lack of understanding how powerful this skill-set is! Although Wordpress is the #1 open source content management system (CMS), search engine optimization (SEO) isn't limited with this platform. Whether a business's geo-targeted (keyword) market receives 5,000 or 50 million search queries monthly, no amount of customer base should be overlooked. Before proceeding, it is necessary to define SEO: the process of improving a web property's visibility through both on and off-site, organic optimization techniques. Put more simply: placing one's website or social media profile in top search rankings on major engines such as (but not limited to): Google, Yahoo, Bing and Ask. If a webmaster is considering using Wordpress SEO to improve organic rankings, it is necessary to understand the basics. First, one must understand the difference between a web designer and developer. Although these two are often used interchangeably, nothing could be further from true. Having been in web marketing for well over a decade, our CEO, B.D. Dale, defined the difference in a most simple manner: "If someone enjoys the design aspect more than effective search engine placement, they are a designer. Should they care about and thus, spend more time with producing effective organic search position, they are a developer."
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Rare is the person who spends equal time in both areas! In a nutshell, although certainly not limited to, SEO consists of the following considerations:
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Geo-targeted domain selection and implementation Effective title and header optimization Establishing nested bread crumb trails Web page optimization Article and post optimization Alt Text and media optimization Inter content linking
Many more areas could be mentioned however, even if the above considerations have been made and executed on-site, there is something just as important but hardly mentioned by profession SEO experts: establishing consistent site theme. This isn't to be taken as selecting the Wordpress Theme (skin) rather, implementing and effectively managing the content so that it matches the rest of established bread crumb trails. One thing amongst many others, which indexing bits consider vitally important is for the actual relevancy of onsite content versus claims made by domain name selection, header, keywords and meta-descriptions. As an example, let’s say a website has the domain (url) webmarketing.com. The bread crumb trail representations indicate that the site is strictly about web marketing. Nevertheless, when indexing BOTS begin to measure on-site content, the relevancy is found to have very little to do with web marketing rather, Apple IPhones. This scenario seems silly but the theme measurement now in effect, came about because of such deceptive practices. Why would someone do this? There is an old saying which says: “In business, sometimes you just have to throw everything against the wall and see WHAT sticks.”
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Someone selling, using our example of IPhones, may reason that IF keyword search volume is high enough, although IPhones aren’t what searchers were looking for (web marketing information), surely SOMEONE in the millions of queries may be interested and thus, take advantage of their offer. It is just as it sounds: bait and switch. The point as SEO is concerned: assure there is remarkable constituency of presentation through-out your website.
When we first began our setting up Wordpress journey, there were many times when our founder says he was held hostage by web developers. They spoke an unknown language called HTML. Back then, 2000 was the year, the proposition of even setting up the most basic sorts of blog and website was truly an expensive undertaking. Three years later a platform emerged called WordPress and put designers and developers on notice! As an open source content management system, WordPress was designed in such a way that webmasters no longer needed to worry about mastering HTML and spending thousands of dollars to get even the basics accomplished. WordPress blogging software combined an easy-to-use interface which was a stand-alone solution for all coding needs. There were only three things anyone desiring to launch a website needed to do:
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set up a free account write a blog post push a single button to publish onto the world wide web (www)
WordPress offers too many competitive advantages for both beginners and advanced users to be listed in the short space. Nevertheless, we are going to list four:
hosted turnkey solutions
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easy-to-use interface extreme flexibility support from a community of users
Many other content management systems have appeared on the Internet landscape since Wordpress’ launch in 2003 however, none are as popular and not one possesses the vast support network. Many would be Wordpress competitors put forth their version of ease of use however, only WordPress can truly claim an authentic 5 minute install! Whether signing up with the free version hosted at Wordpress.com or paid platform Wordpress.org, it is still the easiest install on the web regardless of skill level. Whatever version you choose, rejoice in the fact there is a network of not less than 5 million users waiting to assist you along the way. Some participate in the branded WordPress forum while still others hold down the fort in offsite marketing forums, nevertheless there are very few places on the web where Wordpress webmasters aren’t available to assist you. Whether a beginner or advanced user, WordPress software will have you excited not only about advanced features, but the most basic functions. The best way to describe this platform isn't as a bottomless well. Imagine you were standing at the opening of a water well you’d never seen. As you peer down into the depths, it seems the bottom isn't within eyesight. Deciding to experiment to discern it depths, you drop a coin and listen for the THUD of hitting bottom. After 20 seconds or so, you decide that perhaps the sound, because of the small coin size, escaped your hearing. You then drop a very large brick and still, no sound of hitting bottom. Again, no sound! My friend, WordPress is the well with no bottom.
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As you begin your journey into the world of WordPress, understand that not only should you be excited beyond measure about the opportunity offered to launch your business, but also knowing there are millions of others who were at one-time, right where you are, available to help you along the way. The stranglehold professional web developers have has been loosened mightily. Those who still pay thousands of dollars to have reasonable simple websites designed fail to realize their money is better use advertising their website rather than putting it into the pocket of back office developers.
One area we found particularly delightful concerning easy Wordpress tutorials, is the discovery of new features. Whether it is a platform upgrade or extended capabilities, the excitement never seems to stop! Most of this enhanced flexibility isn't necessarily due to management system upgrades by WP itself rather, the thousands of plugins and website templates available. If searched properly, WordPress plugins are available by the thousands and can be had for free or as paid services. To properly describe plugins, imagine them as iPhone applications. Sure the phone provides basic functions as do any however applications, more commonly known as Aps, enhance the usefulness of your phone. All WordPress properties are pretty much the same at the foundational level. The difference between them most often occurs at the advanced feature level. For those who readily recognize WordPress sites upon visiting them, it is noticeable that individualization comes from plugins and other advanced user tools. Most plugins are available free however, many are also paid services. Honestly, out of the 30,000 or so available, we are of the opinion that only a handful are worth outright purchase or
premium upgrades. One which is certainly worth the paid upgrade available is S2Member.
Not only does this plugin allow set-up of a basic membership site free, the PRO upgrade is replete with user capabilities that will leave even professional developers aw struck. For those familiar with our company, it is well known that a paid plugin recommendation is indeed rare. However, we blindly believe in giving credit where it is due. This short space won’t allow a full explanation of S2 Member but one of our favorite features is the page restriction function and its’ integration with Paypal. With that said and for beginners, understanding this plugin and how to set it up requires spending time training on the features available. Once you understand core functions, it will become clear whether or not it works for current business needs. Another enhancement feature comes by way of WordPress themes and website skins which are available into infinity. Which provider you choose depends on longer term needs of your business. Regardless of theme provider, the ease of use is amazing! Unlike most other content management systems, WordPress offers core functions and requirements all providers of enhanced features must adhere to. Think about it is a neighborhood housing association. When moving into a new neighborhood, many times signing a housing covenant is required. There are basic rules such as proper lawn care, parking, noise or other but what is constant, regardless of WHERE you live on these blocks, certain rules must be abided by. Plugins and themes with WordPress are no different. Certain scripting and functionality must be both adhered to so that seamless integration for users can occur. To forsake these assures providers can’t offer services to the Wordpress neighborhood.
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On your travels across the Internet attempting to better understand WordPress, participate in plugin and theme communities to better grasp how these important tools pertaining to your particular web property. Just a word of warning: eat the WordPress MONSTER one bite at a time or risk becoming overwhelmed with the amount of information available. Whether it be breaking down your research into small, digestible parts or trying to understand as much as you can in as little time as possible, never lose sight of the simplicity that is WordPress.
As far as Wordpress lessons go, it is our humble opinion that fiercely loyal communities of platform users exist on the Internet. No surprise there but two stand out amongst all others (except Facebook of course). First is Wikipedia editors and next, WordPress users. WordPress communities are open for any to participate in. Unfortunately, Wikipedia despite claiming to be a creative commons of sorts has gotten far away from such an ideal. We found out the hard way that no matter how professionally a Wiki page is written, already establish editors flag and/or delete relative, Wiki standard content for one reason, control! It is very difficult to even call what they do community rather, an elite, editorial social club. Wikipedia editors, mostly volunteers, turned their community into a for profit enterprise which rarely allows great content to be placed without payment of the now infamous ‘Wiki Bounty.’ There have been whispers all over the web about a ‘paid placement’ of sorts on Wikipedia and it interested us so much we decided to test its’ authenticity. Our experiment had one goal: to either acknowledge or refute these, what we believed anyway, to be false claims.
The allegation was this: if submitting a substantial, non-like, professionally written page for this Wiki, established editors will either flag or delete it for often vague reasons. Unfortunately, we are unable to refute these ‘pay the bounty for placement’ claim!
It doesn't matter that these now established editors were themselves beginners at one-time rather, that they flex their muscles by retaining control. This most sinister of practices (Wiki Bounty) forces the new, professional writers, to pay Wikipedia a small donation to have the ‘established order.’ write the page and force it submission. Amazingly and despite having professional copy editing (paid for), a page was deleted! It not only complied with standards put forth by Wikipedia but after examining posts by the PROS, exceeded their styles. However, once we paid an established editor a $75 Wiki Bounty, somehow the article was accepted and published. Unlike the Wikipedia HUSTLE, the WordPress community is far from an elite social club. When one visits the forum at WordPress.org, it becomes apparent that there are professional, established users ready and willing to help new users. Although our rant against Wikipedia may seem harsh, it was made to point out one thing: your success is going to depend on partnering with community users that have both WordPress and your best interest at heart. Sure there are those who will charge for services in this forum but 95% of the time, advice is FREE. However, one area which is lacking extensive, FREE advice is search engine optimization. There are many reasons for this but primarily, those who understand SEO want to keep it a secret.
Basically, SEO (search engine optimization)is a practice of making your website more visible to search engines through geo-targeted indexing. Put more simply, positioning a site within top query results. (page #1!) SEO has, regardless of the platform used to host, some basic principles:
• • • • • •
properly geo-targeted domain name properly constructed header, description and keywords flawless breadcrumb trails relative on-site content relative theme to page content relevant link structures
If any say that lots of traffic to your products and services isn't necessary, run away from them as quickly as possible! Before arriving at the run-away, please engage a wonderful community of users as is the WordPress community. As we close this post, there is strength in numbers and one thing the WP community exceeds in is sheer numbers!
Regardless of what platform used to install WordPress platform you choose, there are certain features available across all. The consistency of features will amaze even the harshest critics of WP. Just a few available features, but certainly not limited to, are:
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quick set up easy content publishing extensive archiving options for polls in pages category and tag segmentation easy navigation panels ping, comment and track back tools
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spam protection uploaded media hosting for photos, videos and documents second to none community support quick press post feature content import
Having recognized the power and reach of WordPress platforms, the best known web hosting companies now offer it as a simple install feature for webmasters. The software installation modules are typically 1 to 3 click install programs which can be quickly deployed. The beauty of this, especially for the novice, is no prior experience is necessary to get started. For advanced users, one feature which allows extreme amounts of flexibility is custom CSS. For those who don't know, CSS is an abbreviation for ‘cascading style sheets’. It is beyond the scope of this post to discuss all this entails however, the flexibility offered with this tool gives custom features site navigation and appearance. Another feature which bears mentioning is multi-author support. For those who have more than one administrator, levels of administrative access can be easily set up. An example scenario which makes such multi-author support essential would be sites which have multiple content contributors. Further, extended functionality which we found particularly useful is the ability to set up an unlimited number of blogs and websites within one account. We don't separate these two to suggest that blogs and websites are mutually exclusive to one another however, the former suggests more of a hobby function while the latter, a revenuegenerating business. We have said unto nausea that the strongest feature of WordPress isn't necessarily the easy to use interface rather, community-based support from other website owners.
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Community is made up of individuals who typically share the same value system.
That isn’t to suggest that there aren’t variations within those values which make each community member unique however, the WordPress community shares in common a passion for all things related to their beloved platform! We strongly encourage new and long term webmasters to take part in the community not only to extract helpful tips but also, contribute useful suggestions and comments. Most see communities such as Wordpress, as something useful when a personal need or question arises but forsake giving back. It is to those that we dedicate the rest of this post. There was a movie some years ago called ‘Pay it Forward’. The premise was that a good deed done for one should result in another good deed being done for someone else. Who could argue the value of returning good for good? For those who at one time or another received great advice and helpful techniques which were later used in furtherance of their own WP enterprise, to pay forward the knowledge received free, for others. As we close, please receive one of the most helpful bits of wisdom we received years ago: you already have the vision necessary to succeed using WP, however your vision must only be exceeded by your ambition and drive to realize that vision. Using WordPress will not only help realize your vision but also, how do you, once successful, pay forward the knowledge and advice that was given to you?
Any Wordpress SEO tutorial must begin with putting forth the importance of the market penetration.
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All statistical data we've come across points to the very real fact that 84% of searchers, regardless of keyword market, never make it past the bottom of Page#2 of their favorite search engine. The statistics are even worse for those running paid search ads. Being that organically ranked results are the topic here, we digress and will strictly focus on that topic. Imagine your keyword market is New York City. There are five boroughs that comprise this mammoth sized American city. Nevertheless, billion-dollar corporations rarely have headquarters in any other borough except Manhattan. If we can take this one step further, let's imagine you wanted to place a store close to these companies. The competition for retail space would certainly be competitive and rents paid to occupy such coveted space would be astronomical. You, being a small start-up business hardly have a chance because you are under-capitalized. Nevertheless, you devise a strategy which allows you to position a vendor cart near this location. You start small and as your product or service becomes popular, you are able to move into a regular retail space. Wordpress combined with Internet marketing strategy known as SEO (search engine optimization) positions you the exact same way in cyberspace. There are better capitalized businesses in high organic search rankings nevertheless, with a lot of tenacity and even more ingenuity, you can muscle your business amongst these giants. The question is it how much money you have to spend on WordPress products and services rather, how tenacious you are willing to be?
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SEO tutorials for WordPress or other content management systems are only as effective as you allow them to be. Having the tools to succeed and employing them to that end are two different things! Do this short exercise: while searching the web in your market, go past Page #2 and examine competitive sites. Even the sites on Page #2 serve as great examples. Whether a word document, notepad or other, make sure you understand why they rank lower than those on Page #1. There are many reasons such properties rank lower, but first is lack of education. Without proper education, how can great strategy come about. Like many other mistakes in web marketing, it boils down to either not enough information or the wrong information. Do you understand what market penetration is? If so, what plans have you made to muscle in among your fiercest competitors? We will tell you much to the chagrin of subscription-based websites, secured content and motivational speeches available to only those who pay almost ALWAYS has very little strategy and substance! You must put together a cohesive strategy if there is ever a chance to climb to the #1 search position. We receive many questions on this one topic: "when everyone else is selling WordPress set up video tutorials, why give ours away for free?" Not only is it our desire to help beginners but also, we understand the value of building credibility with all of our site visitors. That isn't all! We have no doubt that what other WordPress classroom style businesses sale isn't enough to make your business successful. We would go further to say: any website that touts themselves as experts in WordPress could not possibly be without stressing and then instructing students on effective search engine optimization.
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It is like an Internet marketing company who teaches everything else except what is most basic: purchase of a domain name. This isn't to insinuate that such businesses such as these don't have a place in the grand scheme of things only, there is no possible way to produce high success rates without teaching SEO. To those who disagree with our harsh assessment, next time you attend a WordPress training online or in-person, ask instructors this: "how many websites have you placed at the top of search engines in keyword markets other than your businesses name?" If you meet 100 Wordpress instructors, only a handful will give you not only the answer, but actual proof.
When trying to give solid Wordpress SEO tips, I was banned from the WordPress.org forum. This post isn't going to waste space ranting and railing against those who banned me. In this forum, there are more than 5200 pages of questions from new WordPress users. This equates to around 100,000 unanswered questions. To put a dent into this number, I took it upon myself to answer as many as possible. Well, this number was suddenly stopped at 15 and when I tried to answer the 16th, I was banned! A little ban regardless of source (forums, Adwords and yes, even Wordpress) has never stopped me from doing what is needed. Nevertheless, it isn't the ban that I want to speak about because in the interest of educating new users and PROS alike, I will be back as Andy on the movie Shawshank Redemption once said: “right soon.” Rather, it is the total misunderstanding of what is really important for online business success regardless of content management system used. I searched for anything that instructs forum visitors on how to achieve high search rankings.
Not only is there no specific forum topic dedicated to this critical web management need most but also, there was rarely, IF EVER, a mention. Questions were being answered on such insignificant, as profitability is concerned, topics ashow to make cool sliders for homepages, why a completely useless plugin what isn't working, how to make beautiful websites and all manner of irrelevancy to business success. I am not saying that it isn’t okay to desire a nicely designed site. However, as I have said before - what good is an awesome looking site if no one or very few visit it? There can be many reasons why the most important topic after product and brand messaging, (search engine optimization) seems to be made irrelevant through avoidance. Chief among these is total lack of vision to succeed! A couple of questions I answered had to do with, and I use this phrase loosely, SEO plugins for WordPress. I warned those struggling with whether these plugins tools were valuable or not to stay away from use if at all possible! Some reading this may believe this was done because there was back end again for me. Would it matter if I revealed I neither inserted my web link or suggested my services could free them from an addiction to ineffective SEO plugins? Of course not! Those who have either never succeeded, or failed to achieve money making status will always throw out less than well researched opinions. The truth is I could make tens of thousands of dollars promoting the use of these plugins. However, SEO plugins don't produce high page ranks. Some people are so confused that they believe because their sites have achieved Page #1 results, somewhere at least, these tools work.
Nevertheless, who couldn’t get high search ranks using a business name that NO ONE else has? That is laughable. Ha! Ha! Ha! I said all of that not to belittle anyone but to encourage readers to focus on what is important. Yes - the look of your website matters and certainly having user-friendly navigation and attractive images are critical. With themes readily available and easily installed, the look of your website is as easy as uploading a template. Focus on product, deliverability and getting them in front of as many search queries as possible. As with those in the WordPress.org forum, just because you avoid the topic of SEO never marginalizes it's important to the future success of your business.
As Wordpress SEO optimization goes, a question which demands answering before any efforts with SEO are undertaken: "What exactly are you optimizing your website for?" It is no secret that webmasters believe that we know what our customers and future clients are searching for. However, wide is the gulf between our SEO reality and search queries undertaken by eager, credit card in hand, online shoppers. We have warned in previous posts to stay away from any SEO effort which includes buzzwords and industry back-end terms. More simply put - what those in your industry refer to something as and what people actual search for are so often, two separate paradigms. To add to the complicated job of putting products in front of buyers - what they search for and will actually pay money for are often different. For instance, with the rise of Facebook, websites like Classmates.com have suffered business ending damage.
Sure classmates is still a website but truthfully and using myself as an example, all of my high school classmates who searched for me found me on Facebook several years back whereas, in 2001, over 90, myself included, were paying money for memberships on Classmates. We can even take this one step further with sites like Intellus.com which does a descent job of locating almost any American unless they have totally dropped out of society and have no identifying records online. Savvy searchers for people such as friends, enemies and potential employers aren't first paying Intellus rather, simple searches for people by name on search engines. Very few of my high school classmates are paying for nostalgic sites anymore preferring to search social networks like Facebook and the newest social search site, MyLife. This was put forth so that the Wordpress Webmaster may discern the difference between what people search for and what they will actually pay money to obtain. It is easy to say business owners must walk a mile in a potential customers shoes to understand what they want. If you hear anyone put that forth, especially as web business is concerned, RUN the other direction! These people have no idea what they are talking about neither the finicky nature of online buyers! The only real tool webmasters have to strategically position sites into competitive markets is SEO. I exclude paid search because trying to identify what customers will buy based on search ads already present is also a fool’s errand. So what should you do then? Three words test-test-test. This isn't an expensive proposition either due to a keyworded domain costing a paltry $20.00 per year.
When super-cheap but reliable domain hosting can be had for no more than $80.00, you now have a domain and hosting to test with. Buy one domain for $20.00 per month for 6 months, all focused on a different, but like keywords to target customers. Putting up a Wordpress website, even one SEO optimized with say, 10 pages, can be accomplished in a few days if not less for the more experienced. First, localize non-competitive markets as keyword penetration by domain name goes and repeat the process to aggregate test results. This may seem like alot of work but always remember all it takes is finding one website with one product in an under penetrated, non over-saturated market to launch a successful online enterprise into the stratosphere. If you put up 10 sites, staying within your desired keyword market always testing as was pointed out, one website will make money more than likely. As for us here at Wordpress SEO Academy, we use a more aggressive approach and target competitors who have built sizeable businesses online. For instance, right now we have three other successful Wordpress competitors in our sites: Wordpress Classroom, WP Beginners and Wordpress Central Station. Wordpress Classroom made A HUGE mistake with trying to convince others to join their online training when they announced: "We have over 8,100 students enrolled." At a low of $25.00 per enrollment per month, the sheer size of this opportunity makes it too much to not go after as aggressively as possible. Further, and we won't say how, they made another HUGE mistake which is easiest of all to exploit. The point is - never be afraid, in addition to testing, to directly attack competitive businesses!
Finding help with Wordpress isn't very hard. However, to secure effective assistance presents more of challenge. What any new or PRO alike, depending on area of need must understand, is specific areas of managing a Wordpress website, require very specific keyword searches. Here at Wordpress SEO Academy, we provide what can only be described as effective assistance for those seeking to either set-up a site and certainly, necessary search engine optimization services. With that said, there are many areas of focus that are not only ineffective, but very distracting from the ultimate goal of any hoping to be in business over the long term - profitability! Some of those areas are, but certainly not limited to:
scripts which provide no other function accept decorating a site
I will not be too tough on this practice because it does have some value, I guess. However, IF something having to do with Wordpress isn't about making a site more search engine friendly and the ultimate goal, high search rankings, neither my staff nor I pay too much attention to it. Yes, this does mean there are many questions which we won't answer but we guarantee that everyone having to do with building, optimizing and replicating successful efforts across hundreds of keyword markets, we will! This begs the question: "if you won't answer questions, how are you an expert?" Great question with a quick answer - any question we answer must point the asker in a direction of profitability. To answer insignificant business question that will only point client's in a direction to waste more time than they already have, will only forestall market dominance. Umm, as for my staff and I, this just isn't something we accommodate :)
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Beyond scripting, another question that we have absolutely no interest in answering, are those who have committed their efforts to managing a FREE blog. Although it seems harsh, it is beyond our understanding why someone would set-up a FREE blog, work their butts off to get traffic there and REFUSE to spend a paltry $83.00 per year on a custom domain. Truthfully, this one step is the difference between the Internet haves and have nots. When you think about it, they could set-up a serious, revenue generating site with the same amount of work and IF FREE blogs are their fetish, they can host is on their OWN domain! Umm, what wouldn't anyone do that? One guy emailed and asked WHY his blog wasn't receiving high search ranks! My answer was in the form of a question - "you're kidding, right?"
Those who a DESPERATE for cool sliders to ad POP and FLASH
Seriously, we have no issue with sliders as long as they are used to highlight main offers. However, and when it comes to getting help with Wordpess, there is ALWAYS a 'however' make sure they are compressed as much as possible OR host on a subdomain. This helps with sites load speeds which, if anything more than 2 seconds, will kill your search rankings. Where are all these insults leading? Whomever you choose to give you help with Wordpress, make sure they not only tell you things that are pleasing to hear but also, hard. Think about this for a moment: whether a parent, teacher, coach, friend or mentor those who have been hardest are they whom you admire most. Sure it may take awhile and getting older to appreciate such unwanted feedback, but all the same, later you've learned to appreciate it. As the Founder of Wordpress SEO Academy, I must admit to having another motive for insults I do not want ANYONE to enroll in our Wordpress E-curriculum unless they are willing to hear TRUTH which will push them forward to market domination.
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If being deceived for the purpose of temporarily feeling good is your thing, head on over to Clickbank.com, there are 20,00 sales people just waiting to tell you ANYTHING, truth be damned, that you'd like to hear. The greatest part, you get to pay for the privilege :)
Looking for a Wordpress SEO Guide is a great task but, do you really know what you are searching for? This post is written with the assumption that an Ebook of some kind is sought. Let it first be known that Wordpress SEO is something which can be easily understood IF you accept the following:
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SEO plugins WILL NOT get your products and services top search engine positions Bread crumb trails must start with your domain name 100% site header (domain name - HTML header) to website theme is critical Too many Affiliate HOPLINKS will KILL your optimization on-site Your site must be BOT-FRIENDLY Slow loads times will NEVER land your site or pages in Top RANKINGS
Of course many more things could be added to these however, this leads to this question: have you put together a website SEO plan? Most focus more on their WP site look than the very thing that is going to ROCK their sites to the top of search engines where the REAL money is. To put it more simply - it is more important remodel the inside of your home FIRST and then take care of outside landscaping! This comparison is simple yet very profound. Here at Wordpress SEO Academy, and should we decide to take someone's project, the first thing we do is search HTML code, site structures etc of our client's competitor's SEO planning. Unfortunately, most or very vulnerable and we take advantage of these weaknesses.
With that said, have you taken a look at your deep keyword markets to see what weaknesses exist and how YOU can, using Wordpress tools, exploit for HIGH search engine positions. Here are some things we guarantee your competitors aren't doing and you can, to overtake their search traffic:
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Is there domain a keyword or their businesses name? Is their header relevant to site content? This includes pages, posts etc? By inspecting the elements (images-videos-media), are they NOT inserting met-data correctly or at all? Is their perma-link structures weak and how can you improve and over-take them?
There are so many areas most webmasters miss as SEO is concerned. This opens up INCREDIBLE opportunities for those who understand WP SEO to exploit their weaknesses. If that sounds cruel, please understand that the Internet is the largest growth platform for businesses in the history of humanity. However, that growth takes catching the competition sleeping and taking advantage of their websites' weakness(s). For instance - there was an opportunity for this company to take advantage of an INCREDIBLE opportunity (by search volume), in the Microsoft Powerpoint template markets. Doing the research, we found that over 44 million people search for Powerpoint and related products each month. When we took a look at the competition on Page #1 of search engines, it was obvious that we could quickly create a product and insert it into the HEAT of competition. We launched our site around 18 December 2011 and less than 8 weeks later, in a HYPER competitive market where competitors counted on their site's age to keep them on top, we broke into the mix. There is a link at the end of this article with proof.
What does all of this have to do with your issue - needing a Wordpress SEO Guide? As a great detective once said: "elementary my dear Watson." Before ever trying to implement a SEO plan, PLEASE understand that how well you plan will directly affect how WELL your results will turn out. Nevertheless, we can help with Your Wordpress site as we will teach you to strategically place ANY SITE in ANY Keyword market, and achieve high search results just like we did. Visit our home page here at Website Wordpress.
Needing a Wordpress tutorial and understanding exactly WHY can oftentimes be two separate mind-sets. Maybe you are at a place of deciding IF you should use Wordpress as a website platform. It is even possible that you've already signed up and are ready to launch an ambitious project but whatever the reason, it is our belief the decision to use this content management system (CMS) is sound. Speaking of sound decision making, subscribers and regular site visitors understand that we rant and rail until our bodies are depleted of oxygen and is forced to PASS OUT concerning this one thing: effecive Wordpress management takes much more than just setting a site up and HOPING someone shows up. You may not have heard the next statement anywhere else but: you must optimize your website when you set it up, NOT AFTER! One of the drawbacks, if there is any with Wordpress, is it is so simple to set-up that is causes temporary blindness to those with false visions of: "all I need is a website and I will make money like everyone else."
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Well, the truth is you need much more than a website and EVERYONE isn't making money. It is a fair estimates to say 8-10 web businesses fail not because no one wants their products and services rather, no one knows how to find them. What makes this worse is the ease of use with Wordpress forces most start-ups to not consider anything from a marketing standpoint other than crappy, paid search advertising and making a few comments on a Facebook profile. If you don't remember anything else written here, take this to heart: your advertising $$$ are much better spent learning Wordpress SEO rather than running paid search campaigns with Google Adwords. We will not recount the very real statics of more than 89.3% of paid search campaigns failing to earn site owners any money. This has proven beyond the shadow of any optimistic doubt. If you'd like to verify this reality, why not spend $100.00 on paid search and watch how fast your ship sinks! SEO, or search engine optimization, is one Internet marketing approach which no successful start-up that doesn't have MILLIONS in capital investment to waste (like lynda.com) must not ignore. It is fair to say that many who once had dreams of real Internet business ownership now sit in offices all over the world, miserable and working for someone else. Most had viable business models but and like many of you, believed they could build a WP site, run paid search ads and rake in profits. Don't make this mistake because most who have failed in this way are so discouraged they may never take a shot at owning their own company again.
We've tried and failed with paid search many years ago and even went so far as to pay Perry Marshall, #1 Adwords Guru, tons of money to learn and upon putting his TIPS into practice, failed anyway. However, around 2007 we began to understand the value with SEO and since then we, unlike most of you reading this, have raked in huge profits and own a successful Internet marketing company with Wordpress as the platform. What to do? As is always true, most who read this will look somewhere else for information that although untrue and misleading, will inspire them to waste more time and money on something doomed to fail. This will come about not because lack of effort nor great business idea but a fundamental misconception about what is really important with their website(s). Yes, this does sound like a bunch of bad news and many came looking for motivation but and understand that cliches are DUMB, nevertheless, "it is always darkest just before the dawn." You've taken a major step with searching and finding this website, next steps? Let us take you to the next level by you enrolling in Wordpress SEO Academy!