SPECIALIZATION: marketing

MACRO ECONOMICS COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS COURSE CREDITS: 02 1. INTRODUCTION (1 HR) • Definition & scope of macroeconomics • Income and its measurement; their interpretation • Circular flow of income, output, and spending • NI and allied measures for India 2. INCOME DETERMINATION IN SHORT RUN: BASIC MODEL (2 HRS) • Determinants of aggregate spending • Equilibrium income • Changes in income • Concepts of inflation, unemployment, business cycle, multiplier, etc. 3. INCOME DETERMINATION IN A FOUR SECTOR MODEL (2 HRS) • Introduction of govt. in income determination model • Income determination in an open economy • Changes in income in a four sector model • Govt. and external sector in Indian economy 4. PRICE SETTING IN AD-AS FRAMEWORK (2 HRS) • Aggregate demand, aggregate supply, and equilibrium • Changes in income and price level 5. INCOME AND PRICES IN THE LONG RUN (3 HRS) • Induced changes in input prices • Aggregate demand shocks and their consequences on income • Income in short run and long run • Business cycle and fiscal operations • Fiscal policy in India and its implications for income determination & change 6. INSTITUTION OF MONEY IN A MODERN ECONOMY (2 HR) • Definition, nature, role, and function of money • Money and credit • Banking system: A preliminary idea of credit creation • Working of monetary and credit policy in India 7. MONEY IN MACROECONOMICS (4 HRS) • Demand for money: General and in India • Supply of money: General and in India (monetary aggregated)

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Monetary forces and aggregate demand Macroeconomic cycles and aggregate shocks

8. BALANCE OF PAYMENTS AND EXCHANGE RATES (2 HRS) • Balance of payments: Concept; Indian BOP • Foreign exchange: Market; determination • Foreign exchange markets and systems in India 9. MACROECONOMIC POLICY IN AN OPEN ECONOMY (2 HRS) • Meaning of an open economy and openness • Macro policy in a world with perfect capital mobility • Implications of an open economy; Indian case 10. MACROEONOMIC ISSUES: INFLATION (1 HR) • Inflation in the macro model • The Philips curve • The Lucas AS function • Inflation in India 11. UNEMPLOYMENT (1 HR) • Meaning, types, and characteristics of unemployment • Unemployment in India: Nature. Causes, and consequences • Cyclical and structural unemployments • Policies to reduce unemployment 12. INTERNATIONAL TRADE (2 HRS) • Basis of trade • Trade theories for the nations • Trade theories at the firm level • Gains from trade BASIC TEXTS • LIPSEY AND CHRYSTAL: Economics (11th – Indian Edition): Chs. 15-25 (OUP) • MINISTRY OF FINANCE: Economic Survey (Latest Edition): All Chapters (OUP) V. IMPORTANT NOTES: • All the case studies given in Lipsey & Chrystal are in course. • The questions in examination will be application (of macroeconomics concepts) based.

ORGANIZATION DEVELOPMENT COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS COURSE CREDIT: 02 1. OVERVIEW (2 HRS) • Introduction to OD • Nature of planned change 2. PROCESS OF ORGANIZATION DEVELOPMENT (6 HRS) • Diagnostic process: Meaning and dimensions of diagnosis; groups and jobs diagnosis; collection and analysis of information; feeding back of information • Designing interventions 3. HUMAN PROCESS INNTERVENTIONS (4 HRS) • Individual, interpersonal, and group process approaches • Organization process approach 4. TECHNOSTRUCTURAL INTERVENTION (4 HRS) • Restructuring organization • Employee involvement • Work design 5. HRM INTERVENTIONS (4 HRS) • Performance Management • Developing and assisting members 6. STRATEGIC CHANGE INTERVENTION (4 HRS) • Competitive and collaborative strategies • Organizational transformation BASIC TEXTS: • CUMMINGS AND WORLEY: Organization Development and Change (Cengage:2005): Chs – 1,2,5,6,7,8,9,12-20 • BHUPEN SRIVASTAVA: Organization Design and Development (Biztantra)

ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT COURSE DURATION: 4 HRS PER WEEK FOR 12 WEEKS COURSE CREDITS: 04 A: ENTREPRENEURSHIP (Weightage: 75%) 1. ENTREPRENEURSHIP: CONCEPT, EVOLUTION, AND SCOPE (3 HRS) • Concept and evolution of entrepreneurship • Corporate entrepreneurship • Individual entrepreneurship: Part time, small and medium ventures 2. DEVELOPMENT OF ENTREPRENEURSHIP (6 HRS) • Profile of an individual entrepreneur: Aptitude, skills, and knowledge set • Entrepreneurial mindset: Creativity and innovation • Profile of every individual students in terms of entrepreneurial traits 3. VENTURE PLANNING (6 HRS) • Opportunity assessment • Environment assessment • Marketing research • Financial analysis • Business Plan 4. STARTING A VENTURE (6 HRS) • Legal form of business: Merits and demerits of alternative forms • Legal environment • Sources of finance • Buying a business & valuaing it • Precommencement issues 5. RUNNING AN ENTERPRISE (6 HRS) • Strategic planning • Growth of an entrepreneurial venture: Organic & inorganic • Operational dimensions of running the venture 6. RUNNING AN ENTERPRISE: SOME ISSUES (3 HRS) • Networking • Family business • e-business 7. HARVESTING A BUSINESS (6 HRS) • Valuating for harvesting (with numerical examples)

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Succession issues Dilution of stakes Preparing for, and actually, exiting a venture

B. SMALL BUSINESS MANAGEMENT (WITH SPECIAL FOCUS ON INDIA) (Weightage: 25%) 8. SETTING UP SMALL BUSINESS IN INDIA (4 HRS) • Registration and legal formalities • Procurement of space, electricity and other utilities • Preproduction contracts with vendors, suppliers, customers, etc • Basic start up problems and their resolution 9. MANAGEMENT OF SMALL BUSINESS IN INDIA (4 HRS) • Planning and organizing • Financial planning and execution • Marketing Management • HR issues 10. MANAGEMENT OF GROWTH (4 HRS) • Stabilisation strategies • Growth strategies; crises of business growth • Information technology and small business BASIC TEXTS: • ROBERT D HISRICH AND DEAN A SHEPHARD: Entrepreneurship (Mc Graw Hills: Latest edition) • RAJEEV ROY: Entrepreneurship (OUP): Chs. 4,7,15 and 18 • BUSINESS WORLD: The SME White Book – 2010/11 (BW Publications:2010) All Chapters

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