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SACHIN GURUCHARAN DHODI
ROLL NUMBER: CLASS AND DIVISION SUBJECT : :
F.Y.B.M.S.- A COMPUTER APPLICATIONS IN BUSINESS
TITLE TOPIC FACULTY
: : :
ASSIGNMENT- 1 E-COMMERCE MS.SATHYA VICTORIA.E.
SR. NO. 1.
TOPIC E-COMMERCE y DEFINATION y ADVANTAGES y DIS-ADVANTAGES y PROCEDURE y TYPES E-BUSINESS y DEFINATION y ADVANTAGES y DIS-ADVANTAGES y TYPES E-PAYMENT y DEFINATION y FEATURES y ADVANTAGES ADVERTISING IN E-COMMERCE
PAGE REMARK SIGNANO. TURE
It caters to the demands of both the national and the international market. is that it enables a business concern or individual to reach the global market. processing and information storage and inventory management. It reduces the time period involved with business process re-engineering. as your business activities are no longer restricted by geographical boundaries. consumers can easily research on a specific product and sometimes even find out the original manufacturer to purchase a product at a much cheaper price than that charged by the wholesaler. ADVANTAGES OF E-COMMERCE: y The greatest and the most important advantage of ecommerce. customer care. With the help of ecommerce. In practice. With the help of electronic commerce. y E-commerce empowers one to execute business transactions 24 hours a day and even on holidays and weekends. are often used interchangeably. This in turn significantly increases sales and profit. even small enterprises can access the global market for selling and purchasing products and services.E-COMMERCE DEFINATION. y E-commerce significantly cuts down the cost associated with marketing. this term and a newer term Ebusiness.Commerce (electronic commerce or EC) is the buying and selling of goods and services on the Internet. customization of . For online retail selling. especially the World Wide Web. the term e-tailing is sometimes used. y Electronic commerce gives the customers the opportunity to look for cheaper and quality products.
people prefer to shop in the conventional way than to use ecommerce for purchasing food products. either due to the lack of knowledge or trust. which in turn helps develop and adopt an efficient marketing and promotional strategy. A lot of phone calls and e-mails may be required till you get your desired products. y The time period required for delivering physical products can also be quite significant in case of e-commerce. y It is not suitable for perishable commodities like food items. DIS-ADVANTAGES OF E-COMMERCE: y One important disadvantage of e-commerce is that the Internet has still not touched the lives of a great number of people. y It collects and manages information related to customer behaviour. y A large number of people do not use the Internet for any kind of financial transaction. Some people simply refuse to trust the authenticity of completely impersonal business transactions. increasing productivity and customer care services. as in the case of e-commerce.products to meet the demand of particular customers. Procedure for E-commerce Applications: y The Faculty or comparable operating unit will prepare a request to Treasury supported by a business case for the . Many people have reservations regarding the requirement to disclose personal and private information for security concerns. y Electronic commerce reduces the burden of infrastructure to conduct businesses and thereby raises the amount of funds available for profitable investment.
and prior to implementation. administrative impact. and convey the decision whether to authorize the application or not authorize it. and any other relevant information. it is the model involving businesses and consumers. configuration and maintenance will be performed by the unit s appropriate computing/technical support group. The basic concept behind this type is that the online retailers and marketers can sell their products to the online consumer by using crystal clear data which is made available via various online marketing tools. the ecommerce site. reasons will be given. its configuration and operational details will be reviewed by CNS Information Security. This is the most common e-commerce segment. to the applicant unit. Treasury will review the request.y y y y y ecommerce application. E. If the decision is to not authorize the request. TYPES OF E-COMMERCE: y Business to Consumer (B2C) . Treasury and the Department of Internal Audit. budget.As the name suggests. it had a small share in the market but after 1995 its growth was exponential. including technical requirements. online businesses sell to individual consumers. the applicant unit will contact CNS Information Security to discuss implementation of the ecommerce application on the Web.g. Information Security will work with the unit to ensure that the host systems are configured to ensure only authorized access and that a plan is in place to maintain the system security. make a decision. In this model. . Once designed and configured. Upon authorization. An online pharmacy giving free medical consultation and selling medicines to patients is following B2C model. When B2C started. The Web/system development.
in order to sell those products. it first purchases them from different businesses i.It facilitates the online transaction of goods or services between two people.Though it is an e-commerce model but it is more than that. This type of e-commerce has quite low revenue generation as from the beginning it has been inclined to the free usage due to which it sometimes got entangled in cyber laws.It is the largest form of e-commerce involving business of trillions of dollars. To use this. the buyers and sellers are both business entities and do not involve an individual consumer. the manufacturers of those products. y Consumer to Consumer (C2C) . It is a technology in itself which helps people to directly share computer files and computer resources without having to go through a central web server.e.y Business to Business (B2B) . Even the web design and development companies optimize the websites to be viewed correctly on mobile devices. Though there is no visible intermediary involved but the parties cannot carry out the transactions without the platform which is provided by the online market maker such as eBay. y m-Commerce . y Peer to Peer (P2P) . In this form.It refers to the use of mobile devices for conducting the transactions. E. Dell sells computers and other related accessories online but it is does not manufacture all those products. . It is like the manufacturer supplying goods to the retailer or wholesaler. The mobile device holders can contact each other and can conduct the business.g. both sides need to install the required software so that they can communicate on the common platform. So.
Electronic business initiates often provide both re sale and post sale supper. too had a flourishing business selling PCs throughout the US. A firm engaging in e-business can have a nationwide or a worldwide presence. Dell Inc. Affiliate marketing. directly to the customer on a self service bases .Electronic business is aimed at selling product and services via the internet. explosively. ADVANTAGES OF E-BUSINESS: y Worldwide Presence: This is the biggest advantage of conducting business online. since the mid 1990 s.E-BUSINESS Definition: Represents the internet based marketing channel that has emerged. where customers are directed to a business portal because of the efforts of the affiliate who in turn receive a compensation for their efforts meeting with success. y Cost Effective Marketing and Promotions: Using the web to market products guarantees worldwide reach at a nominal price. Advertising techniques like pay per click advertising ensure that the advertiser only pays for the advertisements that are actually viewed. only via telephone and the Internet till the year 2007. first slowly. IBM was one of the first companies to use the term e-business to refer to servicing customers and collaborating with business partners from all over the world. y Developing a Competitive Strategy: Firms need to have a competitive strategy in order to ensure a competitive . have emerged on account of e-business.
The food sector has not benefited in terms of growth of sales and consequent revenue generation because of a number of practical reasons like food products being perishable items. the customer is greeted by a pop-up chat window. Moreover. and updating websites requires substantial resources. till the year 2007. Without an effective strategy. Consumers do not look for food products on the Internet since they prefer going to the supermarket to buy the necessary items as and when the need arises. The strategy. y Costly E-Business Solutions for Optimization: Substantial resources are required for redefining product lines in order to sell online. was selling computers only via the Internet and the phones. Dell Inc. on visiting a website. Many a times. y Better Customer Service: E-Business has resulted in improved customer service. DIS-ADVANTAGES OF E-BUSINESS: y Sectoral Limitations: The main disadvantage of ebusiness is the lack of growth in some sectors on account of product or sector limitations. can be a be a cost strategy or a differentiation strategy. Upgrading computer systems. that the firms can pursue. training personnel.advantage. Readily available customer service may help in encouraging the customer to know more about the product or service. Electronic Data Management (EDM) and Enterprise Resource Planning (ERP) necessary for ensuring optimal internal . they will find it impossible to maintain the advantage and earn profits. For instance.
The short answer is: it was not possible. especially in the home. In just a short time.business processes may be looked upon. the home computer was not yet a commodity. TYPES OF E-BUSINESS: y The past two years. Ten years later. so there were few terminals outside of business to receive information. The rapid growth and acceptance of Internet technologies has led some to wonder why the e-business phenomenon did not occur decades ago. individuals began to embrace the ATM machine. and improve communications globally. most individuals went into a financial institution and spoke with a human being to conduct regular banking transactions. both individuals and organizations have embraced Internet technologies to enhance productivity. which made banking activities more convenient. by some firms. maximize convenience. From banking to shopping to entertaining. millions of individuals rely on online banking services to complete a large percentage of their transactions. In the past. the necessary infrastructure did not exist to support e-business. For example. Even if it had been achievable to transfer data from these large machines into homes. As PCs became more popular. the ability to conduct e- . Most businesses ran large mainframe computers with proprietary data formats. the Internet has become integral to daily activities. as one of the disadvantages of e-business. just 23 years ago. Today. e-business seems to have permeated every aspect of daily life.
including backend customer and supplier interaction along with credit card processing systems.business was still restricted because of the infrastructure required to support it. can be a monumental undertaking. because usually there was little or no regard given to how scalable or reliable the site needed to be or even how captivating the content. But explosive growth of the Internet has also led to a growing number of integration challenges for e-businesses of all sizes and types. the ability to integrate these technologies and services based on sound business and marketing strategies. To set up an e-business even eight years ago would have required an individual organization to assume the burden of developing the entire technology infrastructure. Today. the excitement grows and the potential for success increases. The operative word was quickly. As e-business continues to be fuelled by both organizations and consumers who have access to the Internet from their homes and offices. These first- . the challenge of e-business is integration. companies scrambled to get an e-commerce Web site up quickly. operating on a real-time basis. It was just a matter of beating the competition. However. There are industryleading companies that have solved the difficult task of developing individual Internet-based products and services that handle many of the issues surrounding customer and supplier interactions. In phase one of building an e-business. as well as its own business and marketing strategies.
which was establishing its own Internet-based relationships with suppliers. In phase two of building an e-business.to-market consumer sites were rarely integrated with the manufacturing side of the business. . today. a company s business model was the primary determination of its value. and ability to market. a company is valued on its strategy. Businesses must actually maintain complete customer and supplier relationships using Internet-based technologies and tie those systems to the interpersonal aspects of the business transaction when required. Customer and supplier expectations are rising. forcing organizations to start thinking about backend integration and real-time transaction processing. Whereas in the past. This lack of integration has proved to be a significant challenge for many organizations as the customer base has grown. and products have been returned. having an ecommerce site is now a commodity. Organizations that realize the promise of ebusiness are the ones that have begun to address the complete business cycle and are leveraging Internet technologies. a Fortune 500 stalwart that once seemed unstoppable is now challenged by a start-up that uses Internet technologies and integrates their systems and processes more effectively. not a way to differentiate a business. It is no secret that today s e-business has the potential to transform the business landscape. With technology driving new competition. real-time order status has been requested. business model.
the foundation needs to be laid carefully.By capitalizing on a sustained business proposition and correctly applying technology. . the premise first to market equals first to success is often the case. these start-ups are able to significantly reduce the barriers to entry while dramatically increasing their market reach. A disciplined approach to evaluating the business opportunity. is key to a successful e-business. For ebusinesses. however. and correctly assessing how a competitive advantage may be gained using Internet technologies combined with leveraging the existing investment.
the internet and digital started value system. Features of e-payment: E-payment is a mode of payment in addition to the conventional methods of payment offered by the banks under specific security norms of Reserve Bank of India. this involves use of computer network. This scheme facilitates anytime. Electronic Funds Transfer (EFT) and direct deposit are examples of electric money. y Customers having Banks Internet banking ID. anywhere payment and an instant cyber receipt is generated once the transaction is complete. y Customers who have given the option for effecting Central Excise/Service Tax payment through the Internet with the authorized bank. electronic currency. Typically. It provides the convenience of making online payment of Central Excise and Service Tax through Bank s Internet banking service.E-PAYMENT Definition: Electronic money (also known as E-money. digital money. all digital currency) Refers to money or scrip which is exchanged only electronically. Facility is available to:y Registered Central Excise/Service Tax Assessee who possesses the 15 digit PAN based Assessed Code. . y Customer of any authorized bank which provide e-Payment solution. digital cash. electronic cash.
y The customer has to thereafter enter his User Id and Password to enter in the secured e-banking area. y They should fill the on-line Challan. . y Customer should select an account for debiting the total tax amount.ADVANTAGES OF E-PAYMENT: Procedure for Payment:y Customer should log-on to the bank s Internet site after entering the user Id and password provided to them by the bank. y There after the challan should be submitted electronically. y Authorize the payment. y The customer should select the appropriate tax type from the pop up menu and enter the tax amount.
E-Commerce advertising allows you to place for other companies and services on your site in the form of banners or. but a good example is $1. capturing those visitors not interested in your main product. Advertisers will vary with how much they will pay.Advertising in E-Commerce Using E-commerce advertising on your site allows you to maximize your profits. Each has its own benefits: E-Commerce advertising using the cost per impression model If you use cost per impression e-commerce advertising solution.You may not get rich using this type of advertising but it is hands off and it may just pay your hosting costs every month . you are making use of the simplest type of ad revenue generation. Your job is just to display the advert to your visitors. you would get $1.00 for every 500 ads that are displayed on your website. If they had the ad campaign set at 500 views. The two most popular forms of advertising are cost per impression and cost per click. perhaps text adverts using a contextual advertising progam such as Google Adsense. This is the best system as you will be paid a certain amount of money for a certain amount of ads being displayed on your website.00 CPM. You don t have to do a selling job on potential customers of these advertiser s online businesses in order to benefit from this type of ECommerce advertising.
E-Commerce advertising using the cost per click model In addition to displaying the adverts in the costs per impression model above. . As you only get paid if a visitors clicks through to the advertisers site why should you consider using the cost per click model? Simply because you stand to gain more money using this model. Advantages y Allows you to reach a huge number of people in a given geographic area. particularly in the more competitive niches where advertising budgets are larger and businesses spend more to bring in customers. Trevor Sadowski has been building E-Commerce web sites for two years and has built up a wealth of experience to help others. cost per click E-Commerce advertising demands that your visitors click on the advert to visit the advertiser s site before you get paid. E-Commerce advertising using the pay per click model allows you to blend in the adverts into your site. You can change the colors and fonts so that they blend into the existing color scheme of your website. You may be able to earn anything from a nickel up to even $70 per click this of course has made the cost per click model very attractive. Arguably the best and most flexible cost per click advertising program is Google Adsense.
so your competitors can quickly react to your prices. y Your ad can be as large as necessary to communicate as much of a story as you care to tell. y Newspapers are a highly visible medium. y Your ad has to compete against the clutter of other advertisers. Newspapers face declining readership and market penetration. The ad you decide to run today can be in your customers hands in one to two days. y Expect your ad to have a short shelf life. y Quick turn-around helps your ad reflect the changing market conditions. A growing number of readers now skip the print version of the newspapers (and hence the print ads) and instead read the online version of the publication. y Free help in creating and producing ad copy is usually available.y You have the flexibility in deciding the ad size and placement within the newspaper. y Poor photo reproduction limits creativity. y With the increasing popularity of the Internet. y Newspapers are a price-oriented medium. y Exposure to your ad is not limited. Disadvantages y Ad space can be expensive. readers can go back to your message again and again if so desired. y You may be paying to send your message to a lot of people who will probably never be in the market to buy from you. including the giants ads run by supermarkets and departments store as well as the ads of your competitors. most ads are for sales. . as newspapers are usually read once ant then discarded.
y Better quality paper permits better color reproduction and fullcolor ads. Disadvantages y Long lead times mean that you have to make plans weeks or months in advance. y The slower lead time heightens the risks of your ad getting overtaken by events. This medium allows you to reach highly targeted audiences. y High reader involvement means that more attention will be paid to your audience.Magazines: Magazines are a more focussed. y There is limited flexibility in terms of ad placement and format. . as you can choose magazine publications that cater to your specific audience or whose editorial content specializes in topics of interest to your audience. y The smaller page (generally 8 by 11 inches) permits even small ads to stand out. Television Advantages y Television permits you to reach large numbers of people on a national or regional level in short period of time. albeit more expensive. Advantages y Allows for better targeting of audience. alternative to newspaper advertising. y Space and ad layout costs bare higher.
it offers the ability to convey your message with sight. y Ads on networks affiliates are concentrated in local news broadcasts and station breaks. . which limits the amount of information you can communicate. y Television being an image-building and visual medium. at home. y Gives your business personality through the creation of campaigns using sounds and voices. and even in the car. y Preferred ad times are often sold out far in advance. y Relatively expensive in terms of creative. Disadvantages y Message is temporary. production and airtime costs. at work. sound and motion. and may require multiple exposures for the ad to rise above the clutter. y Limited length of exposure. as most ads are only thirty seconds long or less. Radio Advantages y Radio is universal medium enjoyed by people at one time or another during the day. y Free creative help is often available.y Independent stations and capable offer new opportunities to pinpoint local audiences. y The vast array of program formats offers to efficiently target your advertising dollars to narrowly defined segments of consumers most likely to respond to your offer. y Rates can generally be negotiated.
Internet directories containing national. Ads are reasonably inexpensive. Non-intrusive Action-oriented. which means that your ad has work hard to get their attention.). Hispanic Yellow Pages. as the audience is actually looking for the ads.g. you can also check out specialized directories targeted to specific markets (e. local and regional listings.y During the past ten years. etc. y Ads are an interruption in the entertainment. Advantages y y y y Wide availability. y Listeners cannot go back to your ads to go over important points. y Radio is a background medium. Disadvantages y Because radio listeners are spread over many stations. Most listeners are doing something else while listening. as mostly everyone uses the Yellow Pages. Yellow Pages: There several forms of Yellow Pages that you can use to promote and advertise your business. and other services classified as Yellow Pages. Blacks. Aside from the traditional Yellow Pages supplied by phone companies. . Audited or talking yellow pages. Because of this. radio rates have seen less inflation than those for other media. you may have to advertise simultaneously on several stations to reach your target audience. a radio ad may require multiple exposures to break through the listener s tune-out factor and ensure message retention. interactive or consumer search databases.
Direct Mail: Direct mail. is a marketing. y Your message can be as long as is necessary to fully tell your story. and your ad can easily get lost in the clutter. thus helping increase positive response. y Frequency Disadvantages y Pages can look cluttered. and sales letters with brochures. Advantages y Your advertising message is targeted to those most likely to buy your product or service. given the need o follow a predetermined format. y Limited creativity in the ads. y Your ad is placed together with all your competitors. y You have total control over the presentation of your advertising message. Direct mail includes catalogs or other product literature with ordering opportunities. often called direct marketing or direct response marketing. y Marketing message can be personalised. is a marketing technique in which the seller sends marketing messages directly to the buyer. . y Ads slow to reflect market changes.y Responses are easily tracked and measured. y Effectiveness of response to the campaign can be easily measured. sales letters.
y Your ad campaign is hidden from your competitors until it s too late for them to react. artists. printers. y Can be expensive. etc. y Active involvement-the act of opening the mail and reading it can be elicited from the target market. Telemarketing: Telephone sales. quality of your list and size of the campaign. depending on your target market. y Resources need to be allocated in the maintenance of lists. and throw them immediately without even opening the mail. y Results are highly measurable. Advantages y Provides a venue where you can easily interact with the prospect. is an effective system for introducing a company to a prospect and setting up appointments. or telemarketing. y Producing direct mail materials entail the expense of using various professionals copywriter. answering any questions or concerns they may have about your product or service. y It s cost-effective compared to direct sales. . Disadvantages y Some people do not like receiving offers in their mail. y Long lead times are required for creative printing and mailing. as the success of this kind of promotional campaign depends on the quality of your mailing list. photographers. y It s easy to prospect and find the right person to talk to.
as well as to introduce new products to them. y If outsourcing. y It can be extremely expensive. . y If hiring an outside firm to do telemarketing. y More people are using Technology to screen out unwanted callers. particularly if telemarketing is outsourced to an outside firm. y Makes it easy to expand sales territory as the phone allows you to call local. set-up cost is minimal. y Increased efficiency since you can reach many more prospects by phone than you can with in-person sales calls. y Lots of businesses use telemarketing. particularly telemarketers. y Great tool to improve relationship and maintain contact with existing customers. y May need to hire a professional to prepare a well-crafted and effective script. there is lesser control in the process given that the people doing the calls are not your employees.y You can get a lot of information across if your script is properly structured. national and even global prospects. y Government is implementing tougher measures to curb unscrupulous telemarketers. Disadvantages y An increasing number of people have become averse to telemarketing. y It is most appropriate for high-ticket retail items or professional services.
y If done well. such as key chains. or decorative products called advertising specialities. Disadvantages y Targeting your market is difficult. y Longer lead time in developing the message and promotional product. y Wrong choice of product or poor creative may cheapen the image of advertiser. y Availability of wide range of inexpensive items that can be purchased at low price. useful. hence promoting long retention and constant exposure. y They can generate goodwill in receiver. y Possibility of saturation in some items and audiences. y They can create instant awareness. computer mouse. y High selectivity factor as these items can be distributed only to the target market. etc. mugs. These articles are distributed for free.Speciality Advertising: This kind of advertising entails the use of imprinted. y It is difficult to find items that are appropriate for certain businesses. y This can be an inappropriate medium for some businesses. target audience may decide to keeps the items. y The items can be used to supplement other promotional efforts and media. Advantages y Flexibility of use. . recipients need not purchase or make a contribution to receive these items.
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