1 Scope of the Report
This report has been asked to prepare for gathering current market situation based on the customer opinion and observation the market through visiting the market closely. This report is covered by the Textiles market positioning of Woven Industry & the level of its customer satisfaction area. Hopefully this report can cover the overall market situation of Sadman Textile Mills and its customer’s satisfaction area through which marketing manager and other concerned managers can get actual current information about the market and can take necessary steps and strategy which can help to attain the business and marketing goal.

1.2 Objectives
1.2.1. Broad/ General:

The project envisages setting up a 100% Export-Oriented Sweater Yarn at a posh area at Sonaichori, Baro Ashulia, Sitakunda, Chittgong. The unit will operate Foreign Raw material. After Processing of yarn we supplied to Buyer for shipped out against BTB L/C. So it is very effective for economical in Bangladesh. To satisfy the buyers through technical superiority and synergic synchronization of man and machine tailoring quality products services. Strive hard to optimize market share and profit margin.
1.2.2. Short/ Specific: “Is there any significant relationship between customer satisfactions and repurchase intention in context of Sadman Textile Mills in Bangladesh? “Is Sadman Textile Mills a promising Company In the Textiles Sector?”

 Quality in everything  Transparent and fair in all dealings. 1

 Initiative to exceed standards.  Trust and respect for each other.  Work as a team.  Reward to boost up standard of professionalism.  Share social responsibility.  To know the Vision and Mission of Sadman Textile Mills (STM).  To learn the overall order and delivery process/functions of the STM.  To know the satisfaction level of the customers of using both local (Bangladesh) and
Sadman Textile Mills.

1.3 Methodology
Sadman Textile Mills is one of the leading textile companies in Bangladesh growing comparatively

at a rapid pace and maintaining its upward trend over the years. Methodology can properly refer to
the theoretical analysis of the methods appropriate to the field of study or to the body of the methods and principles particular to a bench of knowledge. The methodology used by the study requires a systematic way from selection of the topic to preparation of the final internship report. The overall process of methodology given in the followings:

1.3.1. Type of research: This is a expressive research by nature.
Research design: The purpose of the research is to investigate the relationship between independent variable perceived value, brand preference and customer satisfaction and dependent variable repurchase intention. Therefore a co-relational research design has been used for appropriately


3.3. Secondary: The secondary data collection procedure includes the followings: 3 . Board of investment (BOI) (III).3. etc.2. Trade organization (II).3.1. Secondary: Secondary source of Business organization collect from government authority as follow as under: (I). 1.2. Bond of Customs (V). 1. Primary: Primary source management of Business environment and information is collected from as under as follow: (i) (ii) (iii) (iv) (v) (vi) Related friends circles Nearest Business man Multimedia channel Magazine Newspaper Web site communication system 1. Sources of Data: This report is based on both primary & secondary source of information. Data collection procedure: 1.1. library sources. The conceptual framework indicates the design of the model is a co-relational study.3.answering all the research questions and for testing the hypothesis. For theoretical development of this research paper the data has been collected from the various sources like different publications.2. articles. Bangladesh Textile Mills Association (BTMA) (IV). Bank .3. 1.2. books.3.

1.4. Type: Both close ended and open ended questions are used in the questionnaire. Conversation with officers of Sadman Textile Mills.• • • Internal proceedings and vast number of data collected from the internet.3. Sample Frame: No well structured sampling frame was found.3. Magazine and newspaper. 4 form garments manufactures & 6 form buying houses/agents.4.1. Both open ended & close-ended questions are included. 1.3. 1.3. 4 .4. Discussion with superintendent 1.3.3. Primary: The primary data collection procedure includes the followings: • • • • Personally conversation with the Customer Group. Sampling Method: Non probability convenience sampling method (Mall intercept) & non probability judgmental sampling method was used for survey officials & clients of Sadman Textile Mills (STM).4.3. 1. promotional material. 1. 1. 1. Booklet.1. Sampling plan: Surveillance of practical work of the dependable officers of Sadman Textile Mills.2.5.3. Questionnaire design: Researcher administrated type of well structure questionnaire is used for primary data collection. Size: 2 page an a4 size paper.3. Sample size: 10 sample size.2.3. Relevant documents that the officers concerned provide.5. Administer time: Average 20 minutes per questionnaire. Publications. Average time for conducting individual questionnaire survey was 20 minutes.

Limitation of time was one of the major drawbacks.3. Target Population: The entire consumer (Buyer) of woven fabrics around 40 Buying house or agents who have their own fashion houses in their business area. Sample element/units: Individual Customer (Buyer/Merchandiser. Sometimes participants were unwilling to answer and it was difficult to convince them to answer all the 5 .) 1.5.RMG Manufactures Target Population Denim RMG Manufactures Merchandiser 4 Sample Unit Sample size Buying House/Agent Target Population Sample Unit Buyer Sample size Buying 4 House/Agent (Manager Commercial/ Merchandiser) 6 6 1.4 Limitations of the Report There are some constrains or limitations in this study.4.

Many procedural matters were written from own observations which may also vary from person to person. data of this report may not available.  Lack of perfect co-operation. journals etc. He will exercise those powers. However. Beside the management of the company will be assisted by a team of qualified and experienced professional personnel. Sadman Textiles Mills is a proprietorship company established with some qualified and experience entrepreneurs. Woven covers a wide area. The Managing Director will be the Chief Executive and will be responsible to look after the day of day management administration of the company under the board policy / guidelines of the board of directors. By this limited time it was not possible for me to know the all activities of the Woven as well as pocketing fabrics.  Lack of customer co-operation. 1. I faced the following problems during the study. In spite of much better environment.  Lack of time for conducting a large scale survey. information and comprehensive one. The project after implementation will create job opportunities for 579 persons. 6 . The interviewees may not disclose accurate facts and figures about foreign exchange and other activities.  Lack of experience  Lack of time and resources. Best efforts have been made to make the report analytical.questions.  Insufficiency of valuable data and information  Lack of proper books. Therefore.  The research only covers few of the customers of Sadman Textile Mills in Dhaka city. I had to face various limitations those were uncontrollable. I just observed what they were doing and how.5 Rational of the Report The overall management to the company would be vested with the Board of Director. Woven sector is very sensitive and competitive by its nature. which have time to time.

2. Mohakhali. the sister concern of Sadman Fabrics is among the medium Bangladesh private sector manufacturing and service based enterprises.1. owning and operating over twelve units giving value for money to all customers.net 2. Bangladesh. Tel: +8802 8714221: Fax: +8802 8714221 Mail: rouf99@dhaka.1. Dhaka-1206.2Background 7 . 2.1Location Corporate Office: House#153(1st Floor). Lane#04(Eastern Road).1 Profile of the Organization Sadman Textile mills. New DOHS.

 Succeeded in gaining the trust and confidence of buyers. The rest of three (3) Complexes e. From importing to import substitution was the next logical step and the stepping stone into the manufacturing sector.  Excellent business record. 4.The group started modestly in 1959 in tobacco trading and with prudent entrepreneurship of the Founder Chairman Mr. edible oil. beverage. M. Partex is a dynamic organization and always exploring new ideas and avenues to expand and grow further.  Commitment to the people and the society. Complex 3. furniture. Company's differential edges are:  Outstanding product quality. Today the group has over twenty families under five (5) Complex owned private limited companies with a sizable turnover. steel container. in Chittagong city meeting the large demand of food and materials needed for sustaining the needs of a new nation through imports. General Information:  Year of establishment  Year of operation : 2001 : 2003 8 .g. Today Partex have a stake in tobacco. wooden board. After Bangladesh was established the Chairman set up M/S Hashem Corporation (Pvt) Ltd. & 5 are under Partex Holdings. In which. textiles and the IT sector.  Pioneer in some therapeutic classes. A dedicated work force and committed board members led by the Chairman and backed by a market oriented corporate strategy has been the cornerstone of the success. Complex 1 & Complex 2 are under Partex Group. Hashem.A. which has matured to the multi million dollar diverse investment of the Partex Group today. food.

000 meter fabrics per day. own land : 80.  Man Power : 200 persons. Qualified local professionals help upgrade quality standards by making consistent contributions to maintain the qualitative aspects which is also being carried out by a well equipped Quality Control Department.10.00 : 90 Persons. Narshingdi. Bangladesh having sophisticated equipments from abroad. As a whole plant is a testimony to its basic commitment towards manufacturing the highest standard in accordance with the provisions of international standard.000. 9 .000 sq. facilities and process efficiency for production of wide varieties of product. Business lines  Target market company  Capital  No. 58.000 sq.400. South Korea. of total employees : Manufacturing and marketing of fabrics. Narshingdi Sadar. : Export oriented garment fabrics manufacturing : BD Tk. Manufacturing Plant: Manufacturing plant is at Uttar Satirpara. : Import of raw yarn from China.tt.ft. : 70.  Year of Establishment  Factory Area  Factory Space  Production Capacity  Raw Material :2004 : Approx. Indonesia & Local Market etc.

Narshingdi.SADMAN TEXTILE MILLS corporate HQ is at: Corporate Office: House#153(1st Floor). Dhaka-1206. Tel: +8802 8714221: Fax: +8802 8714221 Mail: rouf99@dhaka. Tel: 0173-1843955 2. New DOHS.net Factory: Uttar Satirpara. Mohakhali. Bangladesh.2 Objectives of the Organization Company's Vision To be number one fabric manufacturing and marketing company in Bangladesh by 2015 through conduction of transparent business operations within the legal frame. Lane#04(Eastern Road). Narshingdi Sadar. Bangladesh. 10 .

 Work as a team. Dhaka. To satisfy the buyers through technical superiority and synergic synchronization of man and machine tailoring quality products services. After Processing of Fabrics we supplied to Buyer for shipped out against BTB L/C.  Initiative to exceed standards. SADMAN TEXTILE MILLS subscribes the following values:  Quality in everything  Transparent and fair in all dealings.  Trust and respect for each other. Values In order to achieve aspired vision.Mission Realization of vision through maximum production of goods and services strictly on ethical and moral standards at competitive cost. Strive hard to optimize market share and profit margin. Gazipur. Objectives The project envisages setting up a 100% Export-Oriented Fabric at a posh area at Tongi. 11 . So it is very effective for economical in Bangladesh. The Weaving unit will operate local Raw material.  Reward to boost up standard of professionalism.

4Market Coverage The versatile product line of Sadman Textile Mills has been meeting demand of the domestic market since its establishment. 2. The prime importers of Sadman products are USA. In the process the company will ensure productivity and skill of its human resources.  SADMAN TEXTILE MILLS is committed to avoid use of dyes and chemicals that are health hazard and harmful for the mankind and environment. UK. Quality Policy SADMAN TEXTILE MILLS is committed to be a provider of world class woven fabric and services by offering unrivalled quality satisfying the buyers. the export quality products are also being exported to many countries worldwide.  The company reviews its performance every month and takes measure towards continuous improvement of sale. quality. Russia. Share social responsibility. and Korea.2. Italy. Germany. for meeting the human ecological requirements of the standard) certificate to maintain 12 . However. Turkey. Germany and European buyers need the Oeko Tex (100% standard test for harmful substance. and work environment and employees satisfaction.  The industry is continuously striving hard to produce products as per international level by reducing the process time and delivery lead time. The company also endeavors to make use of dyes and chemicals by reducing wastage and process loss. Netherlands.

2.2. To improve the quality management system continuously 2. To select employees on the basis of qualification.5 Company Policy • • • • • To produce goods as per customers requirement.M Commercial Controller Marketing Manager (PDL) -2 Executive (PDL)-6 Sample Man (PDL)-3 Production Customs & Bond Commerce & Purchase Finance & Accounts 13 . To keep hygienic conditions in the factory. 2.the standard of quality.5 Organogram Managing Director Director Corporate Affairs GENERAL MANGER (GM) G. To ensure the health of the workers.

7 Administrative & Operative Employee For smooth functioning of day-to-day affairs of Sadman Textile Mills a total of 90 personnel has been estimated to be required of which 50 personnel will be involved with general administration of the office.G.Factory Administration A. of Weaving Dpt. Of Preparatory & Dying Dpt.M Asst.6 Marketing Advantage The promoter of the company is member of BTMA(Bangladesh Textile Mills Association) who successfully operate more than 19 manufacturing and trading concerns and offer the best (value of money) to the customers of Bangladesh.G.M Asst.M Officer Admin Junior Officer Admin Dpt. of Finish Manager Asst. Thus this management set-up is marketing advantage. The project has been designed for production of Woven fabric for export market only.2. Manager Officer Asst. Manager Officer A. Sadman Textile Mills with its scientific management capability having long industrial experience is expected to be successful promoter of such a sophisticated enterprise. Sponsors of the project properly utilize the cumulative advantage and strength of knowledge to solve the manifold problems of fast changing economy. Manager Officer A. and rest of the personnel will be required for factory including. 2. Manager Officer MIS HRD & Administr 2.2. A Professional business minded team is always committed to fulfill the customer’s satisfaction according 14 . supervisory officers and staffs. Manager Officer R&D Warehouse & store Manager Asst.G.

ETP (Effluent Treatment Plant) Water Purifier. Facific Jeans Ltd. .to their demand. Social Responsibility: 1. Paban Textile Ltd. Kentpark Bangladesh Ltd. Abtabunnesa Textile Ltd.8 Customer & Vendor List Customer List: • • • • • • • • • • • • • Marks & Spencer H&M VF (Wrangler HERO) Tom Tailor GAP Charles Vogele Maxmind Imap Wallmart NKD Phantom Apperals Otto Li & Fung Vendor / Factory Lists: • • • • • • • • • • • • • • • • Aba Fashions Ltd.2. Zaber & Zubaer Ltd. 15 . J P Garments Ltd. Regency Garments. Starling Fashion Wear. Momin Textile Ltd. Shanta Denims Shagoro Garments Ltd. Ananta Apparel Competitors List • • • • • • • • • Bextex Ltd. Columbia Garments Ltd. Sinha Textile Ltd. Square Textile Ltd. Jeacon Garments Ltd. Tusuka Trouser Ltd. Abed Textile Ltd. Birds Garments Ltd. Windy Apparel Swan Garments Ltd. Leader Garments Ltd. Panwin Fashions Ltd. Highlighting Country image 2.

I. Sometime they copy the unique fabric of Sadman Textile Mills to compete them with a lower price according to the lower quality.3 Steps of Sadman Textile Mills Business Quality admission & confirmation Price Negotiation Order Confirmation: 1.9 Comparative Market Buying Houses sometime collect the leg fabric for not the order or for further development. Leadtime P.2. 2. Issue L/C opening from customer & confirmation of L/C Clauses Sales Contract signing Production 16 .2. It sometimes confused the other buyers of garments. Quantity 2.

4 Sadman Textile Mills Demand-Supply Chain Fabrics Supplier (STM) RMG Manufactures Buying Agents Buyer/Importer customer (Fashion House) 17 . Shipment of goods as per customer & L/C given deadline. Documents Signing Proceed to Bank with acceptance for maturity Final Payment 2. Documents Submission.Quality Tests and reporting to customer if requires. 2. Documents Acceptance: 1.

1 Product: Sadman Textile Mills is a wing company of Sadman Fabrics. Also known as the 'four Ps'. List of Product 18 . It is a fabrics manufacturing company and produces various types of products. The elements are the marketing 'tactics'. Marketing decisions generally fall into the following four controllable categories: • • • • Product Price Place (distribution) Promotion 2.5. The various types the product list and various attributes of the products are as follows.5 Marketing Mix The marketing mix is probably the most famous phrase in marketing.Consumers FIGURE-02: STM’S DEMAND SUPPLY CHAIN 2.

Herring bon.Sadman Textile Mills Product Mix Product Woven Fabrics Name Twill Fabrics Cotton Canvas Fabrics Broken Twill Cotton slab canvas Cord Fabrics Cotton poplin Fabrics T/C Fabrics T/R Fabrics Herring Bon Lycra Twill Yarn dyed Convenience product ( Product that the customer usually buys frequently. Polyester Cotton Fabrics. Lycra/Stretch Twill. TC / TR . Corduroy Fabrics . Panama Twill. • • • • • • • Color of Product: 19 . Broken Twill. immediately Product Type and within a minimum comparison and buying effort) and Industrial product (Product bought by individuals and organizations for further processing or for use in conducting business) Color Different Types Of Colors as per Panton book • • • • Canvas Fabrics. Grey Slab Canvas. Fine Weave Fabrics. Cotton Poplin Fabrics.

00oz.05oz .05oz per squire meter.11. Product Weight The products (Fabric) weight of Sadman Textile Mills is mainly within 10. A price selection which does not cover all the cost may lead the organization into a loss. In the Winter the customer group demands Dark shaded fabric. 2. The price is actually the amount of money that a customer has to pay for the fabrics.00oz. 2. Aged point of view: For Kids: Weight is less. But this products weight can be differentiated on the basis of the customer groups.00oz . For Boys: Weight is 9.00oz – 11.00oz.00oz – 13.00oz. While pricing its products STM keeps the following factors into account: • • Concentration Cost Labor Cost 20 .5.14.Sadman Textile Mills manufactures various types of color of products (Fabric) as per Panton Book. on the other hand in the Summer they demand more light shaded fabric. These are: 1. Colors is chosen by the buyers. It’s very easy to select because every color has an individual number. 8.2 Price Profit Organizations like Sadman Textile Mills must set prizes on their products.00oz – 10. The customer groups are differentiated from 2 (two) points of view. An organization is bound to set its price thinking its costs into account. The colors of the products (Fabric) are segmented on the basis of the season. For Women: Weight is 9. Gender point of view: For Man: Weight is 10.

width. So. marketing mix strategy. construction etc. The Bangladesh market of Woven fabrics judges a product on the price that competitors charge for the similar product and also whenever the competitors change the Sadman Textile Mills seems to follow it. Both internal and external factors that effect pricing decision has been taken into consideration while fixing the price. because of the quality. cost and organizational consideration. it can be said a competition based market skimming pricing strategy is followed by Sadman Textile Mills. The price is mainly calculated and offered by the per yards of fabric. Internal factors are marketing objectives. It can be more or less on the basis of the quantity of the order of the buyers. Sadman Textile Mills charges a high price for fabrics rather than its competitor. External factors are the marketing demand. 21 . Larger quantities price will be reduced and vice versa by the means of decision of the management committee.• • • • Developing Cost Manufacturing Cost Total Overhead Royalty Fee The fabric price of STM also depends on the fabrics weight. with less attention paid to its costs or demand. In this Strategy Woven fabric is priced following competitors pricing. competition and other environmental elements. color.

H. Narshingdi. It is situated near Tharmax Spinning Mills in Velanagar.T 3/1 R.10 6 OE-22 7x7/71x44 Indigo (Dark) $ 2. which is close to the customers.50 oz 11.T 3/1 R.50 4 Ring-20 7x7/71x44 Black $ 1.10 Figure 3: STM’s Price List 2.5.H.H.00 oz 7x7/71x44 Blue/Black $ 2.H.00 oz Description 100% Cotton Twill Fabrics 100% Cotton Cross Slub Denim Fabrics 100% Cotton Broken Twill Denim Fabrics 100% Cotton Ring Denim Fabrics 100% Cotton Polyester Denim Fabrics 100% Cotton Regular Denim Fabrics Construction Color Weave Width 20x20/108x58 As per Panton Indigo 3/1 R.T 62”/63 ” 62”/63 ” 62”/63 ” 62”/63 ” 62”/63 ” 62”/63 ” 2 7x7/71x44 $ 1. Bangladesh.T 3/1 R. 22 . STM can easily collect its row materials from Tharmax Spinning Mills. Also STM have its own factory advantage.T 3/1 R.00 oz 11. Dhaka.50 oz 8.3 Place Sadman Textile Mill’s corporate office is in the Mohakhali/Gulshan.STM’s Product’s Price List: Price (CNF) USD/Yd $ 1. They can easily communicate and visit to the customer’s office and customers also visit to the corporate office if necessary at any time.80 3 7x7/71x44 Blue/Black $ 1.80 5 PD-21 12.H.H.T 3/1 R.90 S Sample L 1 Twill011 C/Slub21 BT-201 Weight 220 Grams 11.

5. Sadman Textile Mills follows a direct marketing channel: Figure 4: Direct Marketing Channel In case of distribution channel Sadman Textile Mills also follow the Vertical Marketing System: Producer Wholesaler Customer Figure 5: Vertical Marketing System  Coverage.Sadman Textile Mill has its own transportation facility.  Transportation.Sadman Textile Mills distributes its products directly to its business customers by road. It use several types of cargo by which they provide the product (fabric bulk) to their customers.In the local market of Bangladesh Sadman Textile Mill’s fabric is highly demanded and the company is successfully filling up the demand of target customers. Channel. 2.4 Promotion Sadman Textile Mills provides hanger swatches or sample yards of fabrics to its buyers on daily basis for Producer (STM) Supplier Business Customers Retailer 23 . It uses several types of cargo or truck vehicle by which they provide the product (fabric bulk) to their customers.

There has no any advertising for the customer. mail.6 SWOT analysis: SWOT analysis is the way to find the strategy against the weakness and create more opportunity for the future.Sadman Textile Mills does not provide any short-term incentives towards its customers. fax. On time delivery.Sadman Textile Mills always maintain a good profitable relation with the company’s various publics by obtaining favorable publicity. By analyzing strength and weakness. Opportunities. Weakness.   Personal Selling: The marketing personals time to time correspond with customers as personal presentation for the purpose of making sales and building customer relationship. 1 st time in their country top introduced the Sadman Textile’s fabrics. Public relation.6. stories and events. any organization can more aware and can able to make defense from future threats.1 Strength • • Best quality local Denim Fabrics.  Advertising. For Example: Korea and USA wants the fabric.  Sales promotion. and Threats.the promotional actives of the fabrics. They provide 10 yards of sample fabrics on free of cost for each item of fabrics.  Direct marketing. So before going to the established position of a new business everyone should analysis his/her business Strength. 2. 2. Buyers sometimes order the products or leg fabrics for further developments of garments for their own promotion. 24 .By the use of telephone. building up a good corporate image and handling or heading off unfavorable rumors. e-mail. internet and the other tools to communicate directly with specific customers Sadman Textile Mills create a direct connection with carefully targeted individual customers to both obtain an immediate response and cultivate lasting customers relationship.

Highlighting the country (Bangladesh) image to the other countries buyers. Expert technical personal. 2. 25 . • • Providing the customer the lab test copy form SGS or ITS if requires to insure product (fabric) quality. Professional Marketing Personal for the best support. Excellent forward and backward communication. o o ETP (Effluent Treatment Plant) which purify the water.6. Lack of image and brand awareness.2 Weakness • Lack of opportunity to directly dill with the ultimate customers because of the 1st dimensional market practice in Bangladesh. Lack of promotional activities. • • • Lack Of training facilities for employees. • • • • • Better product variation than rivals Wide Geographic coverage Good Fighting Sales Team Good market share in Denim Sector Corporate Social Responsibility (CSR) activities like.• • • • Competitive price. European state of Art Machineries.

Skill development and technical training program. Downward pricing pressure (increased competition and market share strategies pushing the price down). Grab competitor’s exclusivity. World economic recession. Demolishing outlets. Use of imported Denim fabrics by customers. Expanding the company’s product line to meet a Broader Range of Customer need.2. Maximization of the profit by minimizing the raw materials and overhead cost.6. A shift in buyer needs and tastes away from the industries products. • • • Preferring import based raw materials by customers which increased the production cost.6. Increasing intensity of competition among industry rivals-may cause squeeze in profit. Serving additional customer groups or expanding into new geographic markets. 2. Diversification of the product line. 26 .4 Opportunity • • • • • • • Increase market share by introducing the exclusive fabrics.3 Threats: • • • • • • Competitors’ aggressive scheme. Political Unrest.