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NAME :MS. Megha Mathur
Name of student: Ashish Kumar
Enrollment No.: 09061148319 Specialization : Marketing
Remarks of Evaluator
Session 2009-2011 Directorate of Distance Education GJUS & T, Hisar
EXPERINECE 6. TELEPHONE No. AREA OF SPECIALIZATION 5. Ashish Kumar Enrollment No.Megha Mathur : Lecturer : M.in . E-MAIL I am willing to supervise Mr. & TECH. BII/1. QUALIFICATION 4.5 years : NSB School of Bunsiness..ANNEXURE-II DIRECTORATE OF DISTANCE EDUCATION GURU JAMBHESHWAR UNIVERSITY OF SC. MOBILE 9. HISAR FORMATE FOR RESUME OF SUPERVISOR/GUIDE 1. 8. DESIGNATION 3. New Delhi-44 7.phil and MBA : Marketing : 5. 09061148319 On the topic : “PROJECT REPORT ON GENERATION OF SALES OF MARUTI SUZUKI SWIFT WITH SPECIAL REFERENCE TO DELHI ” (Signature) with seal Countersigned by Director of Study Centre with SEAL : 011: : megha. NAME 2. DelhiMathura road. OFFICIAL ADDRESS : MS. MCIE.mathur@nsb.
Signature of Supervisor/Guide (with SEAL) NAME DESIGNATION ORGANIATION Centre : MS.ANNEXURE-III CERTIFICATE This is to certify that Mr. The work embodied in this report is original and is of the standard expected of an MBA student and has not been submitted in part or full to this or any other university for the award of any degree or diploma. He/she has completed all requirements of guidelines for the Research Project Report and the work is fit for evaluation.Ashish Kumar. Megha Mathur : Lecturer : NSB School of Bunsiness . 09061148319 has completed under my supervision his/her Research Project Report on “PROJECT REPORT ON GENERATION OF SALES OF MARUTI SUZUKI SWIFT WITH SPECIAL REFERENCE TO DELHI “ in the specialization area “MARKETING”. Enrolment No.
ANNEXURE-IV DECLARATION This is to certify that the project Report entitled ““PROJECT REPORT ON GENERATION OF SALES OF MARUTI SUZUKI SWIFT WITH SPECIAL REFERENCE TO DELHI” is my original work and this has not been submitted in part or full to this or any other university/institution for the award of any degree or diploma. Signature of candidate NAME : Ashish Kumar ENROLMENT NO.: 09061148319 SPECILIZATION : Marketing SESSION : 2009-11 .
a sporty engine and unique design have made it a very tempting option in the hatchback segment.LITERATURE REVIEW Expert Review :: Best Diesel Hatchback Cars from the Maruti Suzuki stable need no introduction. special integrated stereo with USB and speakers. the suspension was modified and good ground clearance was provided. Suzuki''''s position as the world leader in manufacturing compact cars is well known. PROBLEMS During research period the problem I faced that some of the peoples are not give right response due to lack of knowledge and also due to missconception about the asking questions. India's largest carmaker has been able to capture a sizeable chunk of each segment it's entered . cushions. . Looks that were called radical and concept-car like make it stand out in a crowd. Keeping in mind the Indian roads. the Maruti Suzuki Swift has won many awards including ''''the car of the year. Except for a few. for its comfort. we test the new BS-IV compliant Maruti Swift petrol and diesel. A 2005 debutante. Maruti Suzuki's Swift revolutionized the small-car market. In light of the recently implemented BS IV emission norms.if not lead it! A Maruti today isn't just all about economy and utility but also about ensuring that their products are slightly more trendy and stylish than before without sacrificing performance or any of the other core values that their cars have come to stand for in the Indian marketplace. CNBC Autocar and BBC-Top Gear. foot-mats and an artistic decal on the exteriors. luxurious leather seats. Competitive pricing. The "Swift One Million Edition" shall be available in a specially created "Goldsmith Black" color and shall be loaded with smart and attractive features like splendid graphics.'''' from various motoring associations like Overdrive. safety features and concept car like styling.
Through this study I just want to know the buying behavior. . To know and evaluate advertisement impact on consumer. To know the buying behavior of consumers. .Objective of the study As a student of marketing it is essential for me to to understand the sales(growth) pattern of MARUTI SUZUKI SWIFT. To know the percentage share of maruti swift in market. As we know that for the sales of any product there are many promoters and influencing factors. What are the various factors which can pull them regarding particular brand .
Apart from that we should also go with secondary method of data collection i. ii.RESEARCH METHODOLOGY . Journals Reports Magazines Companies Website. . Research TechniqueWe should use both qualitatively and quantitative techniques for research technique. i. Research DesignExploratory and Descriptive research design should be used because we have to first explore the reason that what are the various factor the influence the influencers regarding buying behavior and the describe the problem which has been faced by MARUTI due to these influencers. Research ToolWe should use questionnaire for the literate people and schedules for the illiterate person as the research tool. iii. Data includes the following sourcesSecondary advertisement campaigns which can pull the consumers towards their product very effectively and efficiently. iv.e.
The company's service businesses including sale and purchase of pre owned cars (TrueValue). lease and fleet management service for corporates (N2N). besides providing total mobility solutions to customers in a convenient and transparent manner. with a capability to produce about half a million vehicles. The company's quality systems and practices have been rated as a "benchmark for the automotive industry world-wide" by A V Belgium. Maruti Insurance and Maruti Finance are now fully operational. The company has also ranked highest in India Sales Satisfaction Study. Maruti supports safe driving and traffic management through mass media messages and a state-of-the art driving training and research institute that it manages for the Delhi Government. Power Asia Pacific 2005 India Customer Satisfaction Index (CSI) Study. located some 25 km south of New Delhi in Gurgaon. a subsidiary of Suzuki Motor Corporation of Japan. Versa. is widely acknowledged. Maruti has made major strides towards its goal of becoming Suzuki Motor Corporation's R and D hub for Asia. has been the leader of the Indian car market for about two decades. has an installed capacity of 3. Omni. Zen and Esteem. Its manufacturing plant. offroader Gypsy.50. global auditors for International Organisation for Standardisation. premium small car Zen. In recent years. It has introduced upgraded versions of WagonR. international brands Alto and WagonR. the MPV. mid size Esteem.000 units per annum. . The company has a portfolio of 11 brands. :Delhi NCR INTRODUCTION Maruti Udyog Limited Maruti Udyog Limited. Its emotional connect with the customer continues. have helped improve economic viability of the company's dealerships. luxury car Baleno.Maruti's contribution as the engine of growth of the Indian auto industry. Maruti tops customer satisfaction again for sixth year in a row marutiording to the J. indeed its impact on the lifestyle and psyche of an entire generation of Indian middle class. Swift and Luxury SUV Grand Vitara XL7.Sample size Place :40 peoples. These initiatives. In keeping with its leadership position..completely designed and styled in-house.D. including Maruti 800.
there's a Maruti Suzuki made here to fit every car-buyer's budget. HISTORY Organization overview Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament. to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. Suzuki Motor Company was chosen from seven prospective partners worldwide. 1986 • 1. • Production of large number of motor vehicles which was necessary for economic growth.00. A licence and a Joint Venture agreement was signed between Govt of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982. 2009 .3 million vehicles.00. 1983 • 50. In fact. with an incredible range of 11 models available in 50 variants. And dream. just 14 hours to make a car. two vehicles roll out of the factory every minute. This was due not only to their undisputed leadership in small cars but also to their commitment to actively bring to MUL contemporary technology and Japanese management practices (which had catapulted Japan over USA to the status of the top auto manufacturing country in the world). on an average. More importantly. And it takes on an average.000 vehicles produced by April. Production / R & D Spread over a sprawling 297 acres with 3 fully-integrated production facilities.The company is listed on Bombay Stock Exchange and National Stock Exchange. the Maruti Udyog Plant has already rolled out over 4.000 vechiles produced by April. The objectives of MUL then were: • Modernization of the Indian Automobile Industry.000. December.000 vehicles produced by June. • Production of fuel-efficient vehicles to conserve scarce resources. Production Milestones • 1st vehicle produced. 1990 • 5.000 vehicles produced by August. 2004 • 1.
The Getz will share its motors with the new Marutient/ Verna. the 1.1 litre common rail diesel. but more practical. Incredibly powerful for its size.using two versions of the same engine will help Hyundai get a handle on costs.3 litre Multijet being the engine of choice. the Tata-Fiat tie-up will begoing full throttle. 4P’s OF MARUTI SUZUKI SWIFT • PRODUCT • PRICE • PROMOTION • PLACE PRODUCT . Hyundai Santro 1. The diesel Getz also qualifies for excise sops. and it’slikely to be the case here as well. with greater rear seatcomfort and more useable space. Tata Indica 1. Unconfirmedreports talk of overall figures. Thoroughly localised. it will come with the surprise addition of a 1. Hyundai Getz 1. in excess of20 kilometres a litre.1 CRDi When Hyundai launch the Santro’s repla in 2007. it will give the new Indica/ Indigo family a huge leap forward as far as overall ability is concerned. cheaply assembled and very capable.5 CRDi Not as attractive as the Swift. you guessed it. Tata will borrow engines from Fiat with. this motor is the new Marutient’s CRDi unit less one cylinder.COMPETITORS OF MARUTI SUZUKI SWIFT.120cc engine produces a whopping 75bhp. city and highway combined. Hyundai’s diesel assault continues up the range with its large hatch. this 1.3 Multijet By the time the larger new Indica is out. Producing 87bhp as against 108bhp. Likely to be the cheapest car on sale powered by a CRDi engine. meeting both length and engine capacity criteria. Hyundai sell the Getz powered by a detuned version of the new Marutient motor in the European continent.
000 bookings at the time of its launch. and a greater feeling of stability as you sail over our roads with feather-touch ease. the Getz far behind. The Swift has made a real impact in the small hatchback segment leaving its closet rival. Three versions were launched with the base variant carrying a retail tag of Rs 3. its one-and-a-half box. steering. 4 lakh. The analysts predict the pricing of this premium hatchback to start from Rs. The company currently makes over 300 units every day. You get lower road noise. ex-showroom. New chassis systems allow for the front suspension lower arms. The car recorded an estimated 4. Variant PROMOTION When Maruti Udyog launched the Swift in May last year. New Delhi. and this aggressive pricing only reinforced this feeling. which is priced at a much higher tag of Rs. This price range would practically rip apart Hyundai’s offering in Getz. PLACE .The all-new Maruti Suzuki Swift is fully loaded with a range of exciting new features. And the best way to take your driving pleasure to abrand-new high. After launching cars for the masses since so many years. the company says the Swift is now the most-sold car in the first year of any car in the history of the Indian automobile industry.5 lakh. Its solid look is complemented by an equally rooted road presence and class-defining ride quality. having totted up sales of 61.85 lakh. A year later. a sense that it is packed with energy and ready to deliver a dynamic drive. Both the companies are known for their value based offerings and Maruti with their extensive service network and brand reputation for making reliable cars should get the customer’s nod over their competition. The new Swift is a generation different from Suzuki design. PRICE Maruti is expected to take Hyundai heads on with the pricing of their upcoming Maruti Suzuki Swift car. the automotive industry was agog with expectation that the car had the makings of a real winner. aggressive form makes for a look of stability. Styled with a clear sense of muscularity. It's a perfect complement to your evolved tastes and lifestyle. This is higher than what Maruti had initially planned to sell. and the initial output of 200 units a day on a two-shift basis. 4. In October. wasn’t enough to cope with demand. gearbox and rear engine mounting to be attached to a suspension frame. India’s largest automobile manufacturer is now targeting the premium segment with their latest model from the Suzuki’s stable. the company increased capacity for the Swift which helped cut down on the waiting time from an estimated three months.200 units.
. ..... :-…………………………………………………………………………… 4.. 5.....EMAIL ID :-…………………………………......... 6...ADDERSS:-…………………….IF YES WHICH MODEL AND MAKE DO YOU HAVE?.2 crore plant has a capacity to roll out 1 lakh cars per year with a capacity to scale up to 2......IF YOU DON’T OWN A CAR WOULD YOU LIKE TO BUY ONE ? a) YES b) NO 9...... is a joint venture between Maruti Udyog and Suzuki Motor Corporation holding a 70 per cent and 30 per cent stake respectively. The Rs1........ the initial production is 1 lakh diesel engines.WHAT IS THE TIME FRAME YOU LOOKING FOR BUY A CAR ? a) IMMEDIATELY b) 1-3 MONTHS c) 3-6 MONTHS d) 6-12 MONTHS 10.......... The ultimate total plant capacity is three lakh diesel engines..DO YOU OWN ANY CAR ? a) YES b)NO 7.....MOBILE:-……………………………………………………………... The engine and the transmission plant has owned by Suzuki Powertrain India Limited in which Suzuki Motor Corporation would hold 51 per cent stake and Maruti Udyog holding the balance.5 lakh units per annum...000 petrol engines and 1..…………………………………………………...……………………………... However.. The car manufacturing plant will begin commercial production by the end of 2006......The car manufacturing company.. 8.…………………………… 3..524..4 lakh transmission assemblies......... called Maruti Suzuki Automobiles India Limited.. 20..NAME: -…………………………………………………………….... QUESTIONAIRE 1..………………………....………………………… 2....WHAT IS THE PRICE RANGE OF THE CAR YOU INTEND TO BUY ?....RESIDENCE NO..
.....WHAT DO YOU SUGGEST TO INCREASE MARKET SHARE OF MARUTI SWIFT ? (a) ADVERTISEMENT (b) SALES PROMOTION (c)FINANCE REFERENCES • • • • T...... 13...GOOGLE.....WHICH FACTOR WILL YOU CONSIDER? (a) PRICE (b) QUALITY (c) BRAND NAME 14.MARUTISWIFT.........COM ........WIKIPEDIA...........COM WWW.11.WHAT DO THINK ABOUT MARUTI SUZUKI SWIFT ?....WHILE PURCHASING CAR ...YOU REQUIRE FINANCE OPTION ? a) YES b) NO 12.CO..IN WWW.LTD WWW......R SAWHNEY MOTORS PVT...