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The BEST-Selling Women Glossy Magazine in the World!

2012 MEDIA KIT

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COSMOPOLITAN is the life stylist for millions of fun fearless females who want to be the best they can be in every area of their lives. COSMO inspires with information on relationships and romance, the best in fashion and beauty, the latest on womens health and wellbeing, as well as what is happening in pop culture and entertainment and just about everything else fun fearless females want to know about. The best-selling magazine in its category, COSMO has 58 international editions, is published in 34 languages and is distributed in over 100 countries, making it one of the most dynamic brands on the planet.

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This year, COSMOPOLITAN Romania will be 13! Its not a young age for a magazine, in fact, its one of the oldest magazines on this market. Still, COSMO continues to be one of the most loved magazines in Romania. This must mean something (especially when everything around seems to fall apart). Thats why we try to make it fresher, better, bigger (when every other magazine on the market cut the book size, we increased it, because we know our reader deserves quality content)! So lets be together and make things happen in 2012! (JUST) 3 REASONS TO BE WITH COSMO IN 2012 1. Its fashionable, its clever, its complex, its fun wouldnt you rather associate your brands with something like this? 2. Young women love and trust COSMO as their best girl friend, the one that anticipates their needs (no matter if its about beauty, fashion, health, career or love and relationship). If COSMO recommends your products, our readers will want to try them. 3. We do things differently, so people speak about our events and projects for a long time.
Editor-in-Chief

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More than 27,500 Romanian women buy COSMOPOLITAN every month!

COSMOPOLITAN is the best selling women glossy magazine

27597
15470

11496

10152

Cosmopolitan

Elle

The One

Tabu

Source: Brat.ro, Jul Sep 2011

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READERSHIP

REACH A READER LIKE NO OTHER!

COSMOPOLITAN readers have a High Income

Readers with High Family Income

110000 90000 Cosmopolitan 70000 50000 Glamour 30000 10000 24 25 26 27 28 29 30 31 32 33 34 35 36 37 Joy Look! The One Elle Tabu

Age

Source: National Readership Survey, Jan10 Jan11, number of readers with high family income/ average age.

REACH A PRICELESS CONSUMER WITH COSMOPOLITAN

young women, active, independent, higher social status, mid & high income, mid & high education, from large cities (over 200k inhabitants)
women who want to be trendy, who are influenced by the group and that perception is very important from them, who want to stand out, to be aware of the latest news in fashion / beauty / lifestyle they want to show their success to others and also trust in themselves they are considering themselves like trendsetters they are open to new experiences they are going out (shopping, cinema, sport, dining, etc) and positive for the future (better life in the future)

COSMOPOLITAN has the lowest CPT

56.410 39.645
44.595

48.387

Cosmopolitan

Elle

Tabu

The One

Source: National Readership Survey, Jan10 Jan11

Cosmopolitan has 169,000 readers per issue

the highest readership of all women magazines

Women: 137,000 Age 20 45 years old: 127,000 Education high & medium: 141,000 Main shopper in the family: 111,000 Live in large cities: 114,000 High Social Status: 70,000 Household income Over medium: 103,000

Source: National Readership Survey, Jan10 Jan11

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Relationships, Personal Development, Fashion, Beauty, Lifestyle

Cosmopolitan is about the issues that are important and relevant to our readers:

For more than forty years weve been informing and inspiring on everything that fun fearless females want to know to help them live their best lives.
Relationship

Career & personal development Up-to-the minute Fashion Beauty care secrets Health, tips on fitness and healthy diet

Cosmopolitan is a trendsetter for fashion, beauty and lifestyle.

2012 Activities Calendar

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TECHNICAL INFORMATION

FREQUENCY: monthly COVER PRICE : 8,9 lei PAPER: COVER - 170 GSM; INTERIOR - 80 GSM

RATE CARDS
Format
1/1 page 2/1 page (spread) Opening spread page

Size
205 x 276 mm 410 x 276 mm 410 X 276 mm 205 x 135 mm

Rate card
6.700 Euro 13.400 Euro 16.100 Euro 4.500 Euro

page 205x 70 mm 2.900 Euro Cover 2 215 x 276mm 9.400 Euro Cover 3 215 x 276mm 8.000 Euro Cover 4 215 x 276 mm 9.800 Euro Junior page (1/2 6.400 Euro portrait) Please add 5 mm bleed to all sizes. Materials should be delivered in the following formats: .TIFF or .EPS, 300 dpi resolution, CMYK, trim marks included. We accept cromalin, CD/DVD, FTP.

DEADLINES
Issue
February March April May June July August September October November December January

Ad Booking Deadline
09 January 07 February 08 March 06 April 04 May 08 June 06 July 03 August 06 September 04 October 07 November 05 December

Ad Material Deadline
12 January 10 February 12 March 12 April 10 May 14 June 11 July 09 August 12 September 10 October 12 November 10 December

On Sale date
24 January 24 February 24 March 24 April 24 May 26 June 24 July 24 August 25 September 24 October 24 November 22 December

CRISTINA CRISTEA Glossy Cluster Sales Manager

Women Glossy

Men Glossy

cristina.cristea@sanomahearst.ro
Mobile: +40 726.373.483 DIANA VARABIESCU Marketing Manager
Special Interest

diana.varabiescu@sanomahearst.ro
THEODOR MANOLACHE Publishing Director theodor.manolache@sanomahearst.ro
Family Home & Decoration

Parenting

85th Buzesti Street, Floor 4 Bucharest District 1 Phone: (+4) 031 22 58 700 Fax: (+4) 031 22 58 715 www.sanomahearst.ro