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A STUDY ON ADVERTISEMENT EFFECTIVENESS OF THE RAMRAJ COTTON SHOWROOM IN TV CHANNEL AT NAMAKKAL TOWN

A project report submitted to the Periyar University in partial fulfillment of The requirements for the award of the degree of BACHELOR OF BUSINESS ADMINISTRATION Submitted by G.SATHISH Reg. No: 09AHA1624 Under the Guidance of Mr.N.RAJAVEL, M.B.A., M.Phil., MS (Edu)., PGDIT. HOD & Vice Principal Department of Business Administration

DEPARTMENT OF BUSINESS ADMINISTRATION

Selvamm Arts & Science College


(Autonomous) (Nationally Accredited With A Grade by NAAC) UGC Recognized 2(f) and 12(B) institution Affiliated to Periyar University, Salem, Salem Road, Pappinaickenpatti (po) Namakkal 637 003. March 2012

Mr.N.RAJAVEL, M.B.A., M.Phil., MS (Edu)., PGDIT. Vice Principal & HOD, Department of Business Administration Selvamm Arts and Science College, Namakkal-637 003.

CERTIFICATE

This is to certify that the project work A STUDY ON ADVERTISEMENT EFFECTIVENESS OF RAMRAJ COTTON SHOWROOM IN TV CHANNEL AT NAMAKKAL TOWN is a bonafide work carried out independently by G.SATHISH, (Reg.No.09AHA1624) Under the supervision during in the partial fulfillment of the requirement for the award of BACHELOR OF BUSINESS ADMINISTRATION Degree and the project work as not formed the basis for the award previous at any Degree, Diploma, Associate ship, Fellowship or any other similar title.

Signature of the Guide

Signature of the H.O.D

Submitted for the Viva-Voce examination held on

Internal Examiner

External Examiner

G.SATHISH, Reg. No.09AHA1624, Final Year, B.B.A. Selvamm Arts and Science College, Namakkal - 637 003.

DECLARATION I hereby declare that the project work A STUDY ON ADVERTISEMENT EFFECTIVENESS OF RAMRAJ COTTON SHOWROOM IN TV CHANNEL AT NAMAKKAL TOWN has been my original work and that the project work has not formed the basis for the award of any Degree, Diploma, and Associate ship, Fellowship or other similar titles.

Signature of the candidate

(G.SATHISH)

Place Date

: :

Counter Signature

ACKNOWLEDGEMENT
My deep sense of gratitude and sincere thanks due to Dr. P.SELVARAJ.B.V.SC., Correspondent, Selvamm Arts & Science College, Namakkal, for providing us a choice undergone the course BACHELOR OF BUSINESS ADMINISTRATION in this college. My Sincere thanks on due to Dr.B.KAVITHRANANDHINI. B.E., M.B.A., MS (Edu.), Ph.D. Secretary in Selvamm Arts & Science College, Namakkal. My Sincere thanks on due to Dr. K.S.ARULSAMY. M.Sc., P.G.D.E.E., Ph.D. principal, Selvamm arts and science college, Namakkal who is generous in providing all necessary facilities in carrying our course BACHELOR OF BUSINESS

ADMINISTRATION. My sincere thanks to my guide Mr.N.RAJAVEL. M.B.A., M.phil, MS (Edu), PGDIT. Vice-principal & HOD DEPARTMENT OF BUSINESS ADMINISTRATION, to give the great opportunity. I thank to all of my friends and students who are helpful to finish this project and thanks to and workers help to finish this project.

Place: Date: G.SATHISH

CONTENTS
CHAPTER PARTICULARS NO. I INTRODUCTION COMPANY PROFILE OBJECTIVES OF THE STUDY SCOPE OF THE STUDY LIMITATION OF THE STUDY II III RESEARCH METHODOLOGY DATA ANALAYSIS AND INTERPRETATION IV FINDINGS SUGGESTION CONCLUSIONS APPENDIX BIBLIOGRAPHY NO. PAGE

CHAPTER I

INTRODUCTION

Advertisement is multidimensional. It is one of me tool of mass communication, a powerful system, a man of financing the mass media a social institution, as act from of impalement and a profession. Today we are embossed to a large number of commercial message has at any time is the part, news paper and magazines are full of advertisement not the only has the Quality increase even the quality of advertisement has improved considerable once the past couple of years. ADVERTISING: Today the world advertising is a very common term known to us. It figures in each of our likes day. We see it on collection the sky on the match box, in the newspaper, on the Trans contains. We see it on television, in the sky on the match box, in the newspaper, on the terms contains, in the magazines. On the vehicles in the vehicles on bill boards we hear it on radio. In the stores when we visit and so on. KINDS OF ADVERTISING: 1. Product Advertising It aims at selling a particular product this is the common way. A particular product its brand is promoted through advertising forgo, Horlicks, Homemade. divided into primary and selective. 2. Institutional advertising This type of advertising is displayed to create goodwill for the firm rather than to sell its products. Its aim is to make people and member of the advertisers firms. This type is again

3. Commercial advertising Commercial advertising or business advertising is concerned selling products or ideas to increase the sales volume. They may e trade, industrial professional and farm advertising. 4. Non-Commercial Advertising Non-Profit organization adopts this type of advertisement for instance inviting deception etc. 5. National and local Advertising When advertising is sponsored by manufactures of products, it is a case of national advertising. When the advertising is done by retailers it is a case of local advertising. Advantage of Advertising: Advertising is considered multi-dimensional it helps in a number of marketing activities. It is advantage to the following group of people. Control of whole sales and retails price is possible by means of advertisement. Advertising to helpful in opening new markets. It helps to get leadership in the market. Advertising is considered to be expensive. It give wider information of product is possible through advertisement. Kinds of Advertisement: There are several kinds of media advertising is available they are. 1. In door Advertising. 2. Outdoor Advertising. 3. Direct Advertising. 4. Promotional Advertising.

COMPANY PROFILE RAMRAJ Group, set up in 1983 is a star production and trading house of Dhoties, engaged in the business of Indian Market for giving the value addition to the Indians life style. The company is located in Namakkal town, the hub of Indian knit garment industry near to the textile city of Coimbatore in Tamilnadu, in the southern state of India. The company is constituted by the enterprising technocrat Shri.K.R.Nagarajan, he has provided the vision continually behind the growth of Ramraj cotton dhoties. We have dedicated dynamic and experienced team members they keep the company in elevation always. The company started with the wide exposure of dhoties marketing in Indian cultural style that to reach from town to villages.

At present the company primarily markets Cotton dhoties, Shirtings, Vests, Trunk, Briefs, Panties, Shimmies, and Children inner wears with High Quality at Right Cost. INFRASTRUCTURE:

With modern infrastructure facilities, we cater to the domestic market by giving better quality which is equivalent to the international standards. We set to produce and achieve any level of demands from our buyers thus creating a high degree of credibility. Our team of experienced and dedicated TEAM members will deliver you the Quality RAMRAJ Products at right price and on time delivery.

QUALITY

R A M R A J

Real value with Reasonable Price Adhere to systems and Achieve improvements Manage sales with Marketable Product Resourcefulness and Rational decision Adept man power and Adapt to changes Justice and Joyous work culture

RAMRAJ QUALITY Quality + Service + Right Price are the three foundations on which all our products have been modeled and are manufactured.

DELIGHT TO CUSTOMERS FEELING OF EXCELLENCE BUILDING SELF RELIANCE DURABILITY IN WHITENESS & SPECIFIED COLOURS AFFORDABLE PRICE SOFTNESS WHILE WEARING LONG LIFE EASY TO WASH

WE ARE COMMITTED TOWARDS QUALITY BY

Determining and fulfilling the requirements of customers with the aim of enhancing the customers delight

Identifying and providing required resources in timely manner Ensuring the supply of raw materials as per the required specifications from suppliers

Delivering the quality products consistently at right place, at right time and at right price.

Training all employees to make them aware of the impact in their work, in achieving the quality product and organizational objectives

Establishing and maintaining an effective communication system, enabling the customer / Suppliers to reach us conveniently and quickly

Ensuring continual improvement of the products, processes and Quality management system

CONTACT: Ramraj cotton showroom, Salem road, Namakkal Phone No: 04286- 275147.

OBJECTIVE OF THE STUDY To know the advertisement effectiveness o the Ramraj Cotton. To study the customer level of satisfaction towards the Ramraj Cotton. To analysis the completion for the Ramraj Cotton. To study the socio-economic factors of the respondents.

LIMITATION OF THE STUDY The research was done in a given short period of time. Some of the respondents were not ready to answer the questions. The data collection was restricted to 100 respondents. The research was conducted only in Namakkal Town.

SCOPE OF THE STUDY The study was conducted in requiring 100 respondents who were chosen randomly from the Namakkal Town. The study was done between aim of findings, the

effectiveness of the Ramraj Cotton. The following aspects also focused in this study. To identify the customer preferences among various advertisement. To identify the effective advertisement.

RESEARCH METHODOLOGY Research methodology: A research design in purely and simply the for me work or plan for a study that guides the collection and analysis at the data. In customer surveys. We have adopted this descriptive research design in collection and analyzing. Research Process: Research process is the basic approach involved in obtaining information; there are three types of marketing research. Exploratory research Descriptive research Casual research. Research installment used: Questionnaire method is the suitable to collect the necessary for this study. Through this research can credit a report with respondents and thereby set adequate get necessary questions research clarity. Sampling unit: This answer the question who is to be served. The sampling unit for advertisement of TV channel and viewers. Sampling method: The sampling size for this study 100. Are of sampling: Namakkal town are along select to contract this survey. Period of survey: This survey collected during a period of 20 days. Data collection: Primary data along is collected for this study.

CHAPTER - III

CHAPTER NO: III DATA ANALYSIS AND INTERPRETATIONS TABLE: III-1 SEX WISE CLASSIFICATION OF THE RESPONDENTS

Particulars Male Female Total

No. of respondents 98 2 100

Percentage (%) 98% 2% 100%

SOURCE: Primary data INFERENCE: The above table shows that the 98% of the respondents are male and 2% of the respondents are female.

CHART: III-1 SEX WISE CLASSIFICATION OF THE RESPONDENTS

2%

Male Female

98%

TABLE: III-2 AGE WISE CLASSIFICATION OF THE RESPONDENTS

Particulars Below 10 years 10 20 years 21-30 years Above 30 years Total

No. of respondents 16 69 15 100

Percentage (%) 16% 69% 15% 100%

SOURCE: Primary data INFERENCE: The above table shows that the 69% of the respondents are 21 - 30 and 0% of the respondents are Below 10 years.

CHART: III-2 AGE WISE CLASSIFICATION OF THE RESPONDENTS


69%

16%

15%

0 Below 10 years 10 20 years 21-30 years Above 30 years

TABLE: III-3 EDUCATIONAL QUALIFICATION WISE CLASSIFICATION OF THE RESPONDENTS Particulars Illiterate School level College level Others Total No. of respondents 6 2 65 27 100 Percentage (%) 6% 2% 65% 27% 100%

SOURCE: Primary data INFERENCE: The above table shows that the 65% of the respondents are college level and 2% of the respondents are school level.

CHART: III-3 EDUCATIONAL QUALIFICATION WISE CLASSIFICATION OF THE RESPONDENTS

70% 60% 50% 40% 30% 20% 10% 0% Illiterate School level 6% 2%

65%

27%

College level

Others

TABLE: III-4 OCCUPATION WISE CLASSIFICATION OF THE RESPONDENTS Particulars Govt.employee Private employee Business man Others Total No. of respondents 8 24 43 25 100 Percentage (%) 8% 24% 43% 25% 100%

SOURCE: Primary data INFERENCE: The above table shows that the 65% of the respondents are business man and 8% of the respondents are gpvt.employee.

CHART: III-4 OCCUPATION WISE CLASSIFICATION OF THE RESPONDENTS

45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 24%

43%

25% 8%

Govt.employee Private employee Business man Others

TABLE: III-5 INCOME WISE CLASSIFICATION OF THE RESPONDENTS Particulars Below Rs.5000 Rs.5000 7500 Rs.7501 10000 Above Rs.10000 Total No. of respondents 14 20 43 23 100 Percentage (%) 14% 20% 43% 23% 100%

SOURCE: Primary data INFERENCE: The above table shows that the 43% of the respondents are Rs.750110000 and14% of the respondents are Below Rs.5000.

TABLE: III-5 INCOME WISE CLASSIFICATION OF THE RESPONDENTS

45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 20% 14%

43%

23%

Below Rs.5000 Rs.5000 7500 Rs.7501 10000 Above Rs.10000

TABLE: III-6 MARITAL WISE CLASSIFICATION OF THE RESPONDENTS Particulars Married Unmarried Total No. of respondents 59 41 100 Percentage (%) 59% 41% 100%

SOURCE: Primary data INFERENCE: The above table shows that the 59% of the respondents are married and41% of the respondents are unmarried.

CHART: III-6 MARITAL WISE CLASSIFICATION OF THE RESPONDENTS

41% Married Unmarried 59%

TABLE: III-7 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR SEEING TV PROGRAMME CONTINUOUSLY

Particulars Yes No Total

No. of respondents 100 100

Percentage (%) 100% 100%

SOURCE: Primary data INFERENCE: The above table shows that the 100% of the respondents are saying yes and 0% of the respondents are saying no.

CHART: III-7 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR SEEING TV PROGRAMME CONTINUOUSLY

Yes No

100%

TABLE: III-8 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR LEVEL OF WATCHING

Particulars 1-3 times 4-6 times 7-9 times Above 9 times Total

No. of respondents 27 25 29 19 100

Percentage (%) 27% 25% 29% 19% 100%

SOURCE: Primary data INFERENCE: The above table shows that the 29% of the respondents are 7-9 years and 19% of the respondents are above 9 times.

CHART: III-8 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR LEVEL OF WATCHING

30% 25% 20% 15% 10% 5% 0%

29% 27% 25%

19%

1-3 times

4-6 times

7-9 times

Above 9 times

TABLE: III-9 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR WHICH TYPE OF ADVERTISEMENT YOU SEEN

Particulars Ramraj cotton Srinivasa ARRS silks Others Total

No. of respondents 100 100

Percentage (%) 100% 100%

SOURCE: Primary data INFERENCE: The above table shows that the 100% of the respondents are seen the advertisement of Ramraj cotton.

CHART: III-9 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR WHICH TYPE OF ADVERTISEMENT YOU SEEN

100 100 80 60 40 20 0 Ramraj cotton 0 0 0 Srinivasa ARRS silks Others

TABLE: III-10 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR PERIOD OF WATCHING

Particulars Below 1 months 1-5months 6-10 months Above 10 months Total

No. of respondents 20 34 36 10 100

Percentage (%) 20% 34% 36% 10% 100%

SOURCE: Primary data INFERENCE: The above table shows that the 36% of the respondents are 6-10 months and 10% of the respondents are above 10 months.

CHART: III-10 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR PERIOD OF WATCHING

40% 35% 30% 25% 20% 15% 10% 5% 0% Below 1 months 1-5months 6-10 months Above 10 months 10% 20% 34% 36%

TABLE: III-11 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR WATCHING THE RAMRAJ COTTON ADVERTISEMENT Particulars Continuously Sometimes Often Rarely Total No. of respondents 15 30 35 20 100 Percentage (%) 15% 30% 35% 20% 100%

SOURCE: Primary data INFERENCE: The above table shows that the 35% of the respondents are often and 15% of the respondents are continuously.

CHART: III-11 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR WATCHING THE RAMRAJ COTTON ADVERTISEMENT

Rarely , 20%

Continuously , 15%

Sometimes, 30% Often, 35%

TABLE: III-12 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR WATCHING DURATION OF THE RAMRAJ COTTON ADVERTISEMENT Particulars 30 seconds 60 seconds 1 minute Etc. Total No. of respondents 19 24 41 16 100 Percentage (%) 19% 24% 41% 16% 100%

SOURCE: Primary data INFERENCE: The above table shows that the 41% of the respondents are 1 minute and 16% of the respondents are saying etc.

CHART: III-12 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR WATCHING DURATION OF THE RAMRAJ COTTON ADVERTISEMENT

Etc.

16%

1 minute

41%

60 seconds

24%

30 seconds

19%

TABLE: III-13 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR FEEL ABOUT SATISFACTION OF THE RAMRAJ COTTON ADVERTISEMENT Particulars Highly satisfied Satisfied Dissatisfied Moderate Total No. of respondents 16 10 57 17 100 Percentage (%) 16% 10% 57% 17% 100%

SOURCE: Primary data INFERENCE: The above table shows that the 57% of the respondents are dissatisfied and 10% of the respondents are satisfied.

CHART: III-13 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR FEEL ABOUT SATISFACTION OF THE RAMRAJ COTTON ADVERTISEMENT

Moderate , 17%

Highly satisfied, 16%

Satisfied, 10%

Dissatisfied, 57%

TABLE: III-14 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR WHICH TYPE OF ADVERTISEMENT ATTRACTS YOU

Particulars Pictures Wordings Songs Others Total

No. of respondents 24 19 37 20 100

Percentage (%) 24% 19% 37% 20% 100%

SOURCE: Primary data INFERENCE: The above table shows that the 37% of the respondents are songs and 19% of the respondents are wordings.

CHART: III-14 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR WHICH TYPE OF ADVERTISEMENT ATTRACTS YOU

40% 35% 30% 25% 20% 15% 10% 5% 0% Pictures Wordings 19% 24%

37%

20%

Songs Others

TABLE: III-15 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR INFLUENCED BY THE ADVERTISEMENT TO BUY THE PRODUCT

Particulars Yes No Total

No. of respondents 81 19 100

Percentage (%) 81% 19% 100%

SOURCE: Primary data INFERENCE: The above table shows that the 81% of the respondents are yes and 19% of the respondents are no.

CHART: III-15 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR INFLUENCED BY THE ADVERTISEMENT TO BUY THE PRODUCT

No , 19%

Yes, 81%

TABLE: III-16 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR BEST CHANNEL FOR THE ADVERTISEMENT

Particulars Agni NDC Arya others Total

No. of respondents 20 24 36 20 100

Percentage (%) 20% 24% 36% 20% 100%

SOURCE: Primary data INFERENCE: The above table shows that the 36% of the respondents are arya and 20% of the respondents are Agni & others.

CHART: III-16 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR BEST CHANNEL FOR THE ADVERTISEMENT

40% 36% 35% 30% 25% 20% 20% 15% 10% 5% 0% Agni NDC Arya others 24% 20%

TABLE: III-17 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR SATISFACTION LEVEL OF RAMRAJ COTTON ADVERTISEMENT

Particulars Highly satisfied Satisfied Dissatisfied Moderate Total

No. of respondents 17 52 17 14 100

Percentage (%) 17% 52% 17% 14% 100%

SOURCE: Primary data INFERENCE: The above table shows that the 52% of the respondents are satisfied and 14% of the respondents are moderate.

CHART: III-17 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR SATISFACTION LEVEL OF RAMRAJ COTTON ADVERTISEMENT

60% 52% 50% 40% 30% 20% 10% 0% Highly satisfied Satisfied Dissatisfied Moderate 17% 17% 14%

TABLE: III-18 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR ADVERTISEMENT EFFECTIVENESS COMES FROM THE ADVERTISEMENT

Particulars Serial News Film Others Total

No. of respondents 20 17 47 16 100

Percentage (%) 20% 17% 47% 16% 100%

SOURCE: Primary data INFERENCE: The above table shows that the 47% of the respondents are film and 16% of the respondents are others.

CHART: III-18 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR ADVDERTISEMENT EFFECTIVENESS COMES FROM THE ADVERTISEMENT

50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%

47%

20% 17% 16%

Serial News Film Others

TABLE: III-19 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR UNDERSTAND THE CONCEPT OF RAMRAJ COTTON ADVERTISEMENT

Particulars Yes No Total

No. of respondents 91 9 100

Percentage (%) 91% 9% 100%

SOURCE: Primary data INFERENCE: The above table shows that the 91% of the respondents are yes and 9% of the respondents are no.

CHART: III-19 CLASSIFICATION ON THE BASIS OF RESPONDENTS ON THEIR UNDERSTAND THE CONCEPT OF RAMRAJ COTTON ADVERTISEMENT

No , 9%

Yes, 91%

CHAPTER - IV FINDINGS Most of the respondents are male. Nearly 69% of the respondents are under the age group of 21 30 years. 65% of the respondents are under college level. 43% of the respondents are business man. 43% of the respondents are income Rs.7501-Rs.10000. 59% of the respondents are married. 100% of the respondents are seeing TV programme continuously. 29% of the respondents are 7-9 times per day watching the advertisement of Ramraj cotton. 100% of the respondents are seen the Ramraj cotton advertisement. 36% of the respondents are 6-10 months watching the advertisement. 35% of the respondents are often. 41% of the respondents are watching duration is 1 minute. 57% of the respondents are dissatisfied. 37% of the respondents are attracts with songs. 81% of the respondents are influenced by the advertisement and to buy the product. 36% of the respondents are arya TV channel is best. 52% of the respondents are satisfied. 47% of the respondents are comes from film. 91% of the respondents understand the concept of advertisement.

SUGGESTIONS

To improve the marketing of the product as well as advertising effectiveness towards Ramraj cotton.

Advertisement should be regulating given in all the channels. The music model should be improved. Most of the respondents opinion changes the advertisement actors.

CONCLUSION

From the finding suggestion we concluded the advertisement effectiveness towards Ramraj cotton showroom contains product advertisement like pictures, wordings music and songs has received a positive impression from the respondents now days rational people are very particular about the quality and goods and advertisement.

A STUDY ON ADVERTISEMENT EFFECTIVENESS OF THE RAMRAJ COTTON SHOWROOM IN TV CHANNEL AT NAMAKKAL TOWN Guide name: Mr. N.Rajavel. M.B.A., M.Phil. Ms (Edu). PGDIT.
Head of the Department, Department of BBA, Selvamm Arts & Science College, Namakkal.

Student name: G.Sathish.


Final year BBA, Selvamm Arts &Science College, Namakkal.

Questionnaire 1. Name: 2. Address: 3. Gender: a. Male [ ] b. Female [ 4. Age: a. Below 10 years [ ] c. 21 30 years [ b. 10 20 years [ ] d. Above 30 years [ 5. Education qualification: a. Illiterate [ ] c. College level [ b. School level [ ] d. Others [ 6. Occupation: a. Government employee [ ] c. Business man [ b. Private employee [ ] d. Others [ 7. Monthly income: a. Below Rs.5000 [ ] c. Rs.7501 10000 [ b. Rs.5000 7500 [ ] d. Above Rs.10000 [ 8. Marital status: a. Married [ ] b. Unmarried [ 9. Are you seeing TV programs continuously? a. Yes [ ] b. No [ 10. How many times watch the Ramraj cotton advertisement per day? a. 1 3 times [ ] c. 7 9 times [ b. 4 6 times [ ] d. Above 9 times [ 11. If yes, which type of advertisement you seen? a. Ramraj Cotton [ ] c. ARRS silks [ b. Srinivasa [ ] d. others [ 12. How many months do you watching Ramraj Cotton advertisement? a. Below 1 months [ ] c. 6 10 months [ b. 1 5 months [ ] d. Above 10 months [

] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ]

13. How offter did you watch the Ramraj Cotton advertisement? a. Continuously [ ] c. Often [ ] b. Sometimes [ ] d. Rarely [ ] 14. Watching duration? a. 30 seconds [ ] c. 1 minutes [ ] b. 60 seconds [ ] d. Etc. [ ] 15. How do you feel about the Ramraj Cotton advertisement? a. Highly satisfied [ ] c. Satisfied [ ] b. Dissatisfied [ ] d. Moderate [ ] 16. Which type of advertisement attracts you Ramraj cotton advertisement? a. Pictures [ ] c. Songs [ ] b. Wordings [ ] d. Others [ ] 17. Have you influenced by the advertisement to buy the product? a. Yes [ ] b. No [ ] 18. Which channels is the best for advertisement in Ramraj cotton advertisement? a. Agni [ ] c. Arya [ ] b. NDC [ ] d. Others [ ] 19. Are you satisfied with advertisement of Ramraj cotton advertisment? a. Highly satisfied [ ] b. Moderate [ ] b. Satisfied [ ] d. Dissatisfied [ ] 20. When the advertisement effectiveness comes from the bellow? a. Serial [ ] c. Film [ ] b. News [ ] d. Others [ ] 21. Can you understand the concept of the Ramraj cotton advertisement? a. Yes [ ] b. No [ ]

THANKING YOU

Place: Date:

Signature

BIBLIOGRAPHY

Marketing research Dr. D.D.SHARMA Advertisement and sales management C.N. SONTAKKI Fundamental modern marketing management EDWARD W.GUINDIFF, R.STILL Principle of marketing PHILIP KOTLERS AND AMSTRONG GRARY Statistics for management P.N.ARORA & S.ARORA