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URBAN CHANGE IN JOHANNESBURG INNER CITY
INFORMATION THROUGH TECHNOLOGY
SERIES EDITOR: HANNAH LE ROUX SCHOOL OF ARCHITECTURE AND PLANNING UNIVERSITY OF THE WITWATERSRAND 2011
2011 126.96.36.199.2011 JEPPE URBAN CHANGE IN JOHANNESBURG INNER CITY INFORMATION THROUGH TECHNOLOGY JEPPE CONTENTS 02 INTRODUCTION 04 APPLICATION 05 MAPPING 06 RESEARCH 10 INTERVIEW 11 COMPLEXITY OF JEPPE URBAN CHANGE IN JOHANNESBURG INNER CITY 13 CONCLUSION 14 FLOW DIAGRAM 16 BIBLIOGRAPHY INFORMATION THROUGH TECHNOLOGY CRAIG WARMAN SERIES EDITOR: HANNAH LE ROUX SCHOOL OF ARCHITECTURE AND PLANNING UNIVERSITY OF THE WITWATERSRAND 2011 01 .
ideas. visitors note items they will want to see in the original. in an economic manner. or is becom- ing (initiating personal interventions). they get a printed plan for a correspondingly personalized tour of the actual museum.11. I believe that this application will add value by creating an accessible way for people to circulate ideas and information by creating awareness of what is happening in their surroundings. I think it could provide a similar service as mentioned by Mitchell. 37) The reason that I feel this is relevant is because of the chaos that exists in the CBD.” (Mitchell 1997. inexpensive and cutting-edge marketing strategy. 02 03 . An overlay of virtual space thus changes the use of the actual space. in his book. “And we meet in places that cannot be found on city maps. They rely on clientele that utilise their services on a regular basis. the primary objective being to present Jeppe as the smart city that it is.”Urbanization. advertising by word of mouth. concerns the multiplication of relationships that can exist among people and things and the way in which value can be created by enhancing the circulation of people.” (Simone 2010. This research needs to be seen within the theoretical context of the criteria noted in the IABR (International Architecture Biennale Rotterdam) brief. To provide a finished collective product which fulfils the needs of the brief is one of the main objectives. describing a virtual tour through a museum. states “As they do so.2011 JEPPE URBAN CHANGE IN JOHANNESBURG INNER CITY INFORMATION THROUGH TECHNOLOGY INTRODUCTION “Mobile marketing is a fast. 6) As Simone says in the previous quote.” (Unknown 2011) Currently there is very little communication between suppliers. effective. 23) Many of the places in the CBD have not been mapped and are not well advertised. City of Bits.15. traders and customers in the CBD (Central Business District of Johannesburg) and to make matters worse there is little or no knowledge of what goods are for sale there. or the possibility of someone getting lost and wandering into their place of business.11. and practices and by using things that exist in more than one way. internet cafes and cellular trading stores) and to apply these smart communication principles within the application. if at all. Mitchell. My intention with the project is to use the existing quality of the social interaction within certain locations. I believe it would be an ideal tool which could be used to reach the people of the communities. within the CBD. (such as Ethiopian coffee houses/Buna Bets. If an application based program were to be introduced. The research conducted has looked specifically at the areas around Jeppe street incorporating the Ethiopian district and surrounding urban fabric. A group of University students have been researching the physical context of the inner city of Johannesburg over the past six months. offering businesses a plethora of new ways to reach customers through the one thing they never leave home without: their technology. There seems to be no structure to the planning and positioning of amenities. It is for this reason that the intervention I intend on introducing into Jeppe is a cellular phonic application based program that is intended to improve communication. materials. at its very core.” (Mitchell 1997. At the conclusion of the virtual tour.2011 JEPPE URBAN CHANGE IN JOHANNESBURG INNER CITY INFORMATION THROUGH TECHNOLOGY 15.
This then too adds another layer to the understanding and travelling of the city as these billboards act as markers. This in turn would create a reliable income for them during the months that they advertise. At the moment shop owners and street traders do not have contact with the suppliers at all and their products are received on any random day.00. that could incorporate portions of other peoples research (such as maps created. I intend to incorporate the use of these technological advancements to improve communication within the inner city. whilst paying the trolley pushes a fixed rate for every month the advert is on their trolley. songs of the city and the path of an orange). An application based program would increase the number of customers by al- lowing them to know where. which is helping with the problem of job creation and is headed in the right direction to making Jeppe a smarter city. pickups and drop offs to name a few. it seems that there is the misconception that technology is difficult to use. Some examples are options that could allow users to choose a specific language to represent the information in (using simplistic keywords) as well as utilising iconic symbols to represent certain practices (recognizable by the majority or by common sense. The aim of this project would be to create a cellular phonic application that would allow commercial networking between consumers and retailers in the area. I would do so by utilising advertising in the form of billboards. This research has piqued my interest to see how existing intricate communication connections are made and if any such technology exists in order to make that connection. This too. posters and flyers.00 APPLICATION MAPPING After experiencing the city for a few months now. are taking place and how to orientate themselves within the inner city. as well as a platform to advertise any specials available during a specific period.00 00. thus knowing exactly where to head. as well as specific places within the city.00. would provide a user friendly interface.g.00. and what specials. It is most likely that the smaller elements would be located within the shops generally used for communication (places mentioned above) as well as a possibility of making use of mobile advertising.00. I feel it is important to facilitate this process with technology based interventions. In an attempt to spatialize this research in an architectural manner. and having spoken to a number of people with regards to the use of technology in general and within the inner city. Majority of the buildings are oriented with their larger predominant facades facing North and South. utilising the trolley pushers. This would also allow a digital connection to be made between outlets and their customers and encourage competitive pricing. e. This is all dependant on how user friendly certain technology is made (Arnold 2010). by allowing more efficient transactions and a quicker turnover rate by utilising an application to notify customers of prices. In some cases I would tend to agree.00 JEPPE URBAN CHANGE IN JOHANNESBURG INNER CITY INFORMATION THROUGH TECHNOLOGY 00. If this does not materialise in a finished 04 05 . This would include utilising their trolleys as advertising space. which in turn will affect other aspects such as income. The larger billboards would be placed at strategic points of arrival into the city such as taxi ranks and main arterial vehicular routes. this would require extensive mapping of the area.00. which could incorporate iconic buildings and places that have the heaviest pedestrian traffic.00 JEPPE URBAN CHANGE IN JOHANNESBURG INNER CITY INFORMATION THROUGH TECHNOLOGY 00. a knife and fork to represent eateries). I intend on researching possible points/places where it would make sense to alert the city of the applications availability. The opportunity exists to do some collaborative work with an electrical engineering student to produce a prototype of the application I intend to create. I believe this has the potential to make Jeppe an even smarter city. accessible by all who own a “smart” cellular phone. allowing for an opportunity to utilise advertising as a shading device on the larger facades.
There did not appear to be any database of any sort in existence within Jeppe. as well as.00. During the research process I looked at the existing infrastructure to see if any databases exist to link all traders of specific types or to provide a link between traders and their customers or traders and their suppliers. service in order to maintain their popularity. if time grants I would then try and attempt a course in application design and create a small application prototype myself. whilst individual. Assumptions would need to be made on how one thinks the product would or should be used. I intend using methods such as case studies. it is empirical to their survival in the city. As the area has become rather hostile. All of the above information could be included in the design of the cellular phonic application in order to provide the communities with adequate information in order to decipher the workings of the inner city and to move through and orientate themselves within the city with ease. I posed the question to some of the traders and shop owners. this would allow for the availability of competitive pricing as well as equality of produce. it is fairly difficult to gather completely accurate information. An observational method would be useful in determining pedestrian and/or vehicular traffic in order to establish the best position to place billboards. This area has been researched fairly extensively in the past. or we are unable to collaborate.00. their existing information infrastructure works very well in micro situations. For example police raids take place often and to deal with this. an abstract interpretation of how a Buna Bet (Ethiopian coffee house) operates may have to be taken into the envisaged application.00 00. flyers and posters. Their reply was that constant contact between competitors would be of great use. Interventions could possibly include upliftment of existing informa- tion infrastructure.00. which could be used in conjunction with the existing information within the area. should be conducted in groups. as well as the introduction of an additional application. traders employ a few people to maintain a lookout from vantage points around their stalls.00 JEPPE URBAN CHANGE IN JOHANNESBURG INNER CITY HAIRDRESSING SALONS AS URBAN MARKERS 00. interviews. which would illustrate the intentions and interface of the application. Whereas this incorporates illegal forms of business. It is for this reason that the research. quality and service. and placed in a negative light. This would include a visual indication to its functionality and understanding. Is it possible to incorporate these elements into the application? Lastly one would also need to establish locality maps to derive the vicinity of existing points or places of communication.00 RESEARCH product. such as an issue of steeling clients. 06 07 . A user manual will be presented along with this body of text.00 JEPPE URBAN CHANGE IN JOHANNESBURG INNER CITY HAIRDRESSING SALONS AS URBAN MARKERS 00. Owners would have to do their best to insure great quality. Although there doesn’t seem to exist a formal electronic database for Jeppe. In this case.00. A fear that being in constant contact with ones competitors may cause some problems.00. surveys and photographs to identify the need for better communication within the inner city. and because of this the inhabitants of the inner city are a bit wary of students doing research.
I am uncertain as to whether a small scale trial of the application would be launched within our research area.00. It is for this reason that the application. not many people in this area would have access to the high end phones. This too would be able to bring new customers to these places of business.00. It is also important to note that some research would need to be done on what smart phone is the most common. If a finished product were to be developed. and having applied many of the research methods I proposed. Restaurant Internet Cafe Maps Information Path of an Orange Sounds of the city ምግብ ቤት ኢንተርኔት ካፌ ካርታ ጥቆማ መንገድ የ ብርቱካን ከተማ ሆሄ Having experienced the inner city for a number of months now. Below is one possible visual layout of what the application could look like. This then means that everyone without a smart phone would be able to access the application during working hours. 08 09 .00 JEPPE URBAN CHANGE IN JOHANNESBURG INNER CITY INFORMATION THROUGH TECHNOLOGY 00.00. Unfortunately not all smart phone brands use the same software to develop applications and this should be taken into account if the research were taken further.11. The prototype I began looking at was initially for the iphone but as it is one of the most expensive smart phones around. mainly the internet cafe’s Buna Bet’s and Cellular phone stores mainly to avoid vandalism.00 15.2011 JEPPE URBAN CHANGE IN JOHANNESBURG INNER CITY INFORMATION THROUGH TECHNOLOGY It is understandable that not everyone in the area would have access to a smart phone and if the application is successful. it is clear that the inner city has a structure to its communication. The reason I have chosen the iphone is because I have access to one and would like to install a prototype of the application on the device. Mainly because I am unaware as to how I would go about it and how I would approach people with the idea. have to be developed for one of the lowest ranges of smart phones which still has access to applications. It is for this reason that I would propose an extension to the research proposal at a later stage with the possible implementation of a large fixed touch screen device which is dedicated to the application. they would not benefit from its production. These fixed touched screens would then be allocated within the places of communication. would at a later stage.
00 JEPPE URBAN CHANGE IN JOHANNESBURG INNER CITY INFORMATION THROUGH TECHNOLOGY 00. The streets are constantly crowded and people are always on the move from one point to the next. thus bringing business into different areas. More often than not. He left Malawi for entreupreneurship. The idea behind the application is to allow the public to know where to find places of similar function and try out different and new places. is a fear of being sought out by the police. I believe that an advancement for this area would be by the use of a technology based intervention.00. they survive by merely providing a service to the same people day in and day out. Many of the coffee shops and internet cafe’s serve only people within the immediate vicinity.Has had issues with the metro. so they utilise inside men who warn them of their comings. Many of the people I have spoken to have said that a form of technology would be of some use depending on how much information was available to the public.00 INTERVIEW COMPLEXITY OF JEPPE Isaac Unknown Corner of Kerk and Delver R 200. and in turn he sells them on the streets. He lives on Prichard street. filling the niche however confusing it may seem to a new comer. depending on the time of the month (end of month can climb as high as 24 jeans per day). because a lot of the business that occurs in the city is illegal. Having interviewed many street traders I can empathise with their frustrations and fears. The price of the Jeans ranges from between 100 & 400 rand.00. whether it be from a storeroom situated in a building near-by or a supplier making deliveries to various traders. Its complexity is almost impossible to understand without years of study. He starts packing up at 4:30 each day.00. There exists layer upon layer of intricate communication networks which have woven together this urban fabric we now know as Jeppe. A Malawian street vender who recieves his merchendise from the Ethiopians.00 JEPPE URBAN CHANGE IN JOHANNESBURG INNER CITY INFORMATION THROUGH TECHNOLOGY 00. He sells twelve jeans per day on average. The city operates on many different levels and its complexity is evident at first glance. He says that he uses a neighbouring buildings basement to store his merchendise over night. these people stick to what they know. Deliveries are made at all times of the day. and set up schedules to allow the city to function on a system of sorts.00 00. Ethiopian delivers by street at random. Deliveries occur with no prior communication. This can become a problem on many occasions as they may have limited stock or no stock left at all until a delivery is made which may be as long as a week later. He was not interested in social networking due to the ease of access of information. The intention of the application is to allow for more efficient communication to take place. A large barrier when introducing such a form of technology. Shop owners and street traders rely on their suppliers.00 Stall owner He sells clothes (Jeans Specifically). they receive their goods on random days with no prior knowledge or arrangement. giving the “chaotic” disorder a system or routine in order to structure delivery times and locations. This means that the police too would have access to their ongoings. 10 11 .00.00. It is for this reason that it would possibly serve as a mass locator of certain business types rather than a provider of specifics. thus allowing Jeppe to become a smart functional efficient city.
having spoken to one hundred traders for their personal experiences with regards to their suppliers.00 JEPPE URBAN CHANGE IN JOHANNESBURG INNER CITY INFORMATION THROUGH TECHNOLOGY 00. the many innovative measures people have gone through to establish themselves as successful entrepreneurs is evident. and which smart phones were sold most in stores on site. Mitchell states in his book. even in a miniscule way. If I can assist. to ease some of the redundancies that exist. second to Blackberry which is approximately 27%. four billion people worldwide have mobile phones today. It therefore makes sense to utilise these facilities to increase productivity within the city of Jeppe. and allow the public to notify where they are located. Jeppe operates as a smart city as it is.00 15. Of People Contact with Supplier/s Delivery/Collection Method of Con. 23) which is relevant. access to application based programs. Does Jeppe really need a form of intervention to be classified a smart city? The fact that this area is constantly buzzing. After surveying one hundred people it was established that the majority of people have smart phones. It is evident that the majority of the traders operate “blindly”. it is evident that many traders have had issues with their suppliers. which was again the Nokia . the people of Jeppe have their own means and ways to surviving in this “chaotic” concrete jungle.Have you ever run out tact (if any) of stock before? Verbal Telephonic Yes No No Yes No 56 17 13 11 3 N N N Y Y Delivery Collection Mass self Storage Delivery Delivery 12 13 . a variety of phones. availability of smart phones.00. The application would allow the places of communication to update their status on whether or not stock is needed. something that may have the same effect as “Learning from Kumasi”. “So “inhabitation” will take on a new meaning . How does one locate all the informal activity that occurs within the inner city? Is it possible to Locate it all? Having mapped a large portion of the city I feel it is of great importance to allow some sort of user manipulation within the application created.one that has less to do with parking your bones in architecturally defined space and more with connecting your nervous system to nearby electronic organs. As it is. The requirements for an application of this sort to function in this area involve many factors which include. Even with the lack. the architecture itself will provide communication facilities.00.” (Mitchell 1997. or what seems to be a lack of communication. with the most popular brand being the Nokia. I then surveyed one hundred cellular phone distributors to establish the most common cellular phone brand they sold. meaning communication exists at a minimal. According to Arup. City of Bits.11.00. to all cities. In another survey. if at all. I think. as well as the need for such a service etc. I think not. I have established that 98% of people have access to a smart phone. This would therefore justify the notion that an application based program used for communication is a viable and workable option within the Central Business District (CBD). This technology would soon take on a different form as William J. 20) The idea behind this is that at some stage the city will utilise more than just an application to communicate. they should have the ability to locate themselves on a map. a simplistic introduction of an application as a form of communication would increase the level of productivity as well as Jeppe operating as a smarter city. I feel. I feel it would add just one more level of smartness upon the many that already exist. No.2011 JEPPE URBAN CHANGE IN JOHANNESBURG INNER CITY INFORMATION THROUGH TECHNOLOGY CONCLUSION From a survey done on site. as well as allow the public to know how many people are currently in the place of business. I think it is imperative that if people come to the city to establish themselves. I set out to investigate how many people have smart phones. the most common of which is the Nokia with approximately 42%. Mitchell too states in his book that people meet in places that cannot be located on city maps (Mitchell 1997. After establishing these requirements.
00.00 15.11.00.2011 JEPPE URBAN CHANGE IN JOHANNESBURG INNER CITY INFORMATION THROUGH TECHNOLOGY FLOW DIAGRAM 14 15 .00.00 JEPPE URBAN CHANGE IN JOHANNESBURG INNER CITY INFORMATION THROUGH TECHNOLOGY 00.
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