What's new

By City by City, 21 February 2012

This new 220sq m space is the primary flagship for luxury Parisian label Vionnet. The stark space has been designed to mirror the powerful influence of Madeleine Vionnet. The marble floors, brass outlined glass cabinets and custommade Macassar ebony furniture create a sense of muted luxury, providing the perfect blank canvas for the brand's bold and bright womenswear designs. Jodie Kharas, WGSN Vionnet Corso Monforte 16 Milan 20122 Tel: +39 024 968 2563 www.vionnet.com

Vionnet, Milan

Armani Hotel
Armani launches its second hotel in collaboration with Emaar Properties PJSC with a Milan location in a 1930s palazzo building (coincidentally the site plan is based around an ‘A’ shape). The 95 rooms and suites range from 45sq m for a deluxe room to the 200sq m split level Presidential Suite. In true Armani style, a neutral colour palette prevails and beige is used on the Armani Casa furnishings and accessories throughout. Many bedroom walls are upholstered in silk georgette and limestone is used in bathrooms. The hotel has a
©WGSN 2012

Armani Hotel Via Manzoni 31 Milan 20121 www.armanihotels.com

Armani Hotel, Milan

Monday closed Bahama Mama Pirelli Italian tyre manufacturer Pirelli’s clothing line is well established. There is an emphasis on eco-friendly products. Saturday 10am – 8pm. and the public areas boast panoramic views over the city. pool and spa. beige and grey complements the simple.restaurant. Thursday. The store space was designed by Pirelli the creative director Renato Montagner and the key concept behind both the products’ and the store’s design is industrial design. Pirelli Corso Venezia 1 Milan www. and factory-like shelving and strong graphic lines. Bahama Mama Bahama Mama is a beauty emporium with an eco concept and also features a nail bar and cafe. the brand recently launched a store featuring the full product range alongside sports accessories. a gym. two bars.com Pirelli Excelsior store ©WGSN 2012 . including cosmetics and creams for the face and body as well as selected accessories. Wednesday and Friday 10am – 11pm. The shop also has a small relaxation area where guests can listen to music or watch films. successfully demonstrate the concept.pirelli. Bahama Mama Viale Col di lana 1 Milan 20136 Tel: +39 028 940 4538 Open: Tuesday. A colour palette of white. but seeking to promote it on a higher level. natural feel of the stock.

The store sells menswear. Proenza Schouler and Chloé. this Jean Nouveldesigned department store (which was once a cinema) is seven floors of sleek.Excelsior is the latest retail concept to launch in Milan and signals a new directional focus for the Milanese luxury market. womenswear. Excelsior Galleria del Corso 4 Duomo 20122 Milan www. and has a luxury food hall in the basement.excelsiormilano. modernist design housing fashion-forward labels such as Margiela.com ©WGSN 2012 . Owned by the Coin Group. accessories and lifestyle products.

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