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Synopsis Of Major Research Project on
“A Study of Factors Affecting Popularity of Automobile Companies among Fleet Operators”
Guided By, Submitted By,
Prof. Vidushi Sharma Rahul Shukla
Prof. CONCEPTUAL FRAMEWORK DEFINING VARIABLES RATIONALE OBJECTIVES LITERATURE REVIEW RESEARCH METHODOLOGY EXPECTED OUTCOMES REFERENCES 5 5 6 7 8 3 11 12 CONTENTS 2 . 7. Varun Kesari MBA 3rdsem (MF2) S. 2. 8. 6. NO. 5. 4. 3. 1. CONTENT OF SYNOPSIS PAGE NO.
email (if they have). The prime purpose of the study is to analyse the basic factors affecting the popularity of automobile companies among fleet operators and then suggesting some strategies to improve the popularity or sales of the vehicles in this sector. address.Conceptual framework This study is related with factors affecting popularity of automobile companies among fleet operators and measures to be taken by automobile companies to increase their popularity among fleet operators. 3 . phone number and mobile number. Apart from the analysis and building strategies the study included the building the database of fleet operators (taxi operators ) which would help the organization in leveraging more business in this sector of market the database comprise the detailed information of operators like. total number of vehicles they have and at last what are their needs what they want from automobile companies.
do tie-up with the organizations for their business and they run their vehicles between cities of India. Top 5 automobile companies in India(fleet operators segment) 1. Fleet operators consider various factors before selecting a vehicle of a particular automobile company. TATA Motors 2. Maruti Suzuki India Limited 4 . They purchase vehicles in large number so it affects the passenger car market and affect the market share of the automobile companies.Fleet Operators Fleet operators directly affect the automobile industry. As they make their vehicle run more they need to replace them most of the fleet operators replace their vehicles after 3 year and sale them again in the market. They are important for the organizations so as to increase the market share and enhance the goodwill of the company. Mahindra & Mahindra 3. They operate their cars for executives. Chevrolet (General Motors) 5. Toyota 4. Thus an automobile company must take into consideration various factors that affect the purchasing pattern of fleet operators as this is one of the most lucrative market segment now a days.
It also depicts the expectations of fleet operators from the firm or product. organization and even government with vehicles for multiple uses. It brings forward the weakness of the firm or product and provides opportunity to eradicate it. In context of this study it means taxi operators.The automotive company designs.Defining Variables Fleet Operator – Fleet operators can be defined as the agents or firms that provide an individual. Rationale This study indicates the performance of the automobile firm and its products in this specific segment of market. and sells motor vehicles. markets. business. manufactures. shortcomings of automobile companies as well as which company is more popular among fleet operators. 5 . Automobile Sector (companies). and is one of the world's most important economic sectors by revenue. develops. This research on factors affecting popularity of automobile companies among fleet operators will provide us with the information regarding needs and requirements of fleet operators and satisfaction level of fleet operators with different automobile companies.
To determine which automobile company is most popular among fleet operators of Indore. preferences and demands of this market segment (fleet operators). To explore factors which affect the vehicle purchase pattern among fleet operators of Indore city. 3. To have deep insights into needs. 2. 4. 6 .Objectives 1. To seek suggestions from fleet operators regarding further improvements.
i. the European fleet operators comprises mainly of MUV.Golob.S.s and SUV. comparatively bigger vehicles. there is substantial variation across fleet sectors. David Brownstone. This VMT is also an important determinant of choice of a vehicle or brand by fleet operators of each and every class. 7 . Arrunada et. which are assumed to be the main determinants of the benefits of owning the vehicle and popularity of vehicle in the market.s. Bunch of University of California.A in 17thFeburary 1995 have studied that vehicle utilization is very important factor that contributes towards preference of vehicle by a fleet operator.al. Irvine. Jane Torous. from high of 36000 miles by fleet in transportation and communication sector to low of 14000 miles by school. The average number of vehicles with a single fleet operator in Europe is comparatively higher as compared with operators in America. counterparts. The preference model results also showed that there was major difference in preference for fuel types among fleet market segment. U. Winston Harrington and Virginia McConnell in march (1998) have studied in their study.e. It is observed that as opposed to their U. By Anna Alberini. Mark Bradly. that both the vehicle characteristics as well as individual/household/operators characteristics.S. SoheilaSoltani Crane and David S. Although average annual vehicle miles of travel(VMT) across all fleet sites was16420 miles. (2004) have studied the organizational structure of both the European and American fleet operators. There was also substantial difference among fleet market segment in terms of preference trade-offs for other vehicle attributes.Literature Review By Thomas F.
data collection method and selection of subjects. selection of data. also known as statistical research. various designs and techniques used for analyzing the data. Methodology comprises the source of data.Research Methodology Methodology is an essential aspect of any product or research it enables the researchers look at the problem in a systematic meaningful and orderly way. what. Here the data would be specifically collected for studying the factors affecting popularity of automobile companies among fleet operators. 8 . when and how. Descriptive research answers the questions who. Data Type Primary data These are the data’s which are not readily available to the user or researcher but these data’s has to be collected by someone primarily for their own use. describes data and characteristics about the population or phenomenon being studied. where. Exploratory research helps determine the best research design. Exploratory research is a type of research conducted for a problem that has not been clearly defined. Research Type Descriptive and Exploratory Research Descriptive research.
Population In this research population comprises of major fleet operators (Travel Agencies) of Indore city. Convenience sampling (sometimes known as grab or opportunity sampling) is a type of no probability sampling which involves the sample being drawn from that part of the 9 . Sample Size 30 major fleet operators of Indore city Sampling Methods Non-random and convenience sampling The purpose of this non-random sampling method is to make an explicit choice based on your own judgment about exactly whom to include in your sample. or when selection is based on expert knowledge of the population.It is a sampling technique which is used when it cannot be ensured that each item has an equal chance of being selected.
10 .Tools for data collection - Structured open ended questionnaire Tools for Data Analysis - Pie chart Percentage analysis Bar diagrams Hypothesis H01: There is no significant difference between popularity of automobile companies among fleet operators. H11: There is significant difference between popularity of automobile companies among fleet operators. H12: There is significant difference between factors affecting popularity of automobile companies among fleet operators. H02: There is no significant difference between factors affecting popularity of automobile companies among fleet operators.
We will be able to know the preferences. needs and suggestions of fleet operators. 3. 11 . We will be able to know that which automobile company possess maximum market share in this market segment. 2. We will be able to know the factors affecting the vehicle purchase pattern among fleet operators.Expected Outcomes After completion of research 1.
C . Business today. Marketing Management: PHILIP KOTLER.S.” Arrunada et. Marketing Research: G.al. David Brownstone.BERI. Research Methodology: KOTHARI. Irvine. 12 .References Anna Alberini. U. Business World. Bunch of University of California.” Thomas F. Winston Harrington and Virginia McConnell in march (1998)”A study on determinants of the benefits of owning the vehicle and popularity of vehicle in the market. (2004)”A comparative study on organizational structure of both American and European fleet operators. SoheilaSoltani Crane and David S.A in 17thFeburary 1995 “ Commercial fleet demand for alternative fuel vehicles in California” BIBLIOGRAPHY Principles of marketing: KOTLER ARMSTRONG.C. Jane Torous.R. Mark Bradly.Golob.
uk www.WEBLIOGRAPHY www.pdf Research Papers 13 .com/..com/fleet_operators. www.prnewswire.htm www.synovate.cjdriscoll.chevinfleet..com www...licencebureau.net/papers/591.co./frost--sullivan-commercial-vehicle-telemat.com www.uctc.
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