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18 theSun | MONDAY NOVEMBER 24 2008

media & marketing

Firm wins
‘superior’ award Airline’s additional
flight to S’pore
AMASSURANCE Berhad con- The award won by AmAs-
tinues a good year of award surance follows the Regional
wins by bagging “The Superior Outstanding Entrepreneurship
Company” category at the Busi- Award which it won in July.
ness Of The Year 2007 Award for AmAssurance CEO Ng Lian
its record of posting profits for Lu received the award from
four consecutive years. Housing and Local Government
The Superior Company cat- Deputy Minister Datuk Robert
egory award is given to compa- Lau at the award presentation
nies based on steady record of ceremony hosted by the SMI by Angela Sargunan Kuala Lumpur to Singapore
business profits for the past four & SME Worldwide Network at commencing Dec 1.
consecutive financial years. Kuala Lumpur recently. Parents To celebrate this new
The Business of the Year “We are delighted to receive DUE to overwhelming response frequency, AirAsia is offering
2007 Awards is opened to all this award and it will further
know from its guests, AirAsia will free seats and waiving the fuel Tan ... AirAsia building up presence
listed companies, small and me- motivate AmAssurance’s staff less be adding one more frequency surcharges (terms apply), so in Singapore.
dium-size enterprises/industries, and agency members to better pg 21 to Singapore from its Kuala guests will have to bear the taxes
government-linked corpora- service our customers. Lumpur hub. and administration fee only. and 60 destinations – the most
tions, foreign and international “We take this opportunity to With this addition, the largest The offer is available extensive network compared
companies from all industries thank all our life and general in- and leading low-cost carrier in exclusively online at AirAsia’s with other budget carriers in the
or enterprises incorporated in surance customers too for their Asia will now have a total of website for the region.
Malaysia and overseas. loyal support,” he said. seven daily direct flights from travel period from Dec 1 till July “Our guests could benefit
31. from our vast network to travel
“We have been steadily to other regional Asean cities or
building up our presence in the connect the long-haul sectors
Commercial radio rides the high waves ‘Lion City’, having only recently
announced four additional
serviced by AirAsia X to Gold
Coast, Perth, and Melbourne
COMMERCIAL Radio Malaysia has months of this year,” said Commer- highest improvement at 4% increase frequencies from Kuala Lumpur in Australia or to Hangzhou,
extended its reach and maintained cial Radio Malaysia president Datuk per week. and new daily flights from China,” she added.
strong Adex, according to Nielsen Borhanuddin Osman. “This can be attributed to better Kota Kinabalu and Kuching to In total, the AirAsia group
Radio Audience Measurement (RAM) He added that trend studies also content from radio players amidst fer- Singapore in October alone,” said will have 101 flights weekly to
Survey 2 2008. show an impressive 207% increase vent competition, where we have seen AirAsia commercial regional Singapore from various points in
The survey recorded an increase in in advertising spending in August this the emergence of other radio brands head Kathleen Tan. the region.
weekly radio listenership from 14.5 mil- year compared with the corresponding over the last few years, namely Fly FM, “There are robust demands It includes 49 flights weekly
lion to 15 million listeners, representing period in 2000. The spread in listener- Hot FM, Traxx FM, and newbies Capital between the two major cities and from Kuala Lumpur, seven
91.9% of the total population of people ship may be attributed to the boost FM, Radio24 and Bfm,” he said. tourist gateways in the region. flights weekly from Kota
aged 10 years and above. in Malay and Chinese listeners, with Undoubtedly, the presence of Since its inception last February, Kinabalu, seven flights weekly
“The Adex remains strong, owning Bahasa Malaysia format stations Era, new players and application of better we have recorded over 90% from Kuching, seven flights
5.3% of total advertising market share Hot FM, Sinar and Chinese station MY programming and technology fuel the passenger load. weekly from Phuket, 28 flights
(excluding classifieds and record- FM entering the top five list. industry to improve with the changing “We are confident that this weekly from Bangkok and three
ing a double-digit growth of 20.5% Radio also received increases on needs and preferences of the public additional flight will do just as flights weekly from Pekanbaru,
to RM185.8 million in the first eight all time-belts, with drive-time showing and media landscape. well. We have over 108 routes Indonesia.