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Overview The copier market in India is valued at Rs. 850 crore and is a highly competitive one.

The market offers huge potential as the overall penetration of copiers hovers just around 26%. The market is dominated by a few but strong players like Xerox, Canon, (Ricoh) Gestetner, and HCL Toshiba. State-of-the-art technology and international range of machines are being introduced on a continual basis by each player in the market, in order to counter the technological obsolescence address varying needs of end-users, especially those from the IT sector

The biggest differentiators in the industry are the penetration and the distribution strength, areas in which Xerox has built up a considerable edge over other players in the market. Efficient after-sales-support, which is closely linked to the distribution strength, is an imperative for any marketer, given the kind of wear and tear a copier typically goes through. The copier demand has been, to a large extent, fuelled by the growth in the services sector, with banks and multinational companies leading the way. The future is likely to be in developing India as a manufacturing base and in providing comprehensive services to customers. Demand Drivers: Though the demand for paper oriented office equipment products like facsimile, photocopiers, and printers is considered to be on the decline with the advent of Internet and efficient electronic data transfer, marketers are ruling out the possibility of a paperless office in India and see a huge potential for their product range. The drivers for demand are: Government: Government organizations are large buyers of copiers, as the bulk of their daily work requires complex documentation. Most of these organizations are over staffed, and thus generate large quantities of handwritten paper, copies of which have to be stored in multiple locations. Also Government organizations havent yet responded in earnest to electronic

documents and thus have not seen a considerable decrease in copier demand. The potential for copiers is relatively high in this segment as a typical Government firm seems to have a need for decentralized copiers (a separate copier for each department). Service Industry: Among the non-government organizations, the most paper oriented is the service industry, like banks, which requires a greater degree of documentation. However, this market is declining steadily. Jobbers: This is the segment of small and medium enterprises (SMEs). It comprises both corner shop photocopying services and full-fledged documentation management centers, servicing retail customers. Metros and active business areas have a high concentration of Jobbers, who service the retail customers. Copier companies consider this segment as steadily growing in size, and hence are setting up business centers and franchisees to meet the documentation needs of the retail customer. Corporate: This is an important segment for any marketer (comprises IT and non-IT companies: both MNCs and non-MNCs). This segment is characterized by a comparatively higher penetration of the Internet. Therefore, to survive in this segment, any marketer needs to be customer service oriented as well as quick enough to introduce the latest technology to meet ever-changing end-user requirements. This segment, typically, seeks for a multi-task device that can design, transmit, store, retrieve, colour, print, copy, merge, scan, and fax etc. The Digital range of copiers (multi-task / multi-functional ones) are likely to have a great potential in this segment. Increasing market pressures have led to slicker advertisements, brochures, users manuals, and proposals, which in turn have influenced the demand for colour copiers. As against the rest of the user segments, both the colour and digital copier segment are growing in this segment. Though the small office segment (SOHO Small Office Home Office) is largely a Printer-oriented one, it offers a good potential for combo machines that can print and copy, and multi-task / functional copiers.

Long-term value, superior technology and comprehensive customer support are the universal themes for any marketer to survive in this market. Superior quality of copy/print, high levels of network compatibility, and higher speed are other key factors one would look out for in a copier. Market Structure The copier market, product per se, gets classified into two basic categories, i.e. Analog and Digital. While Analog copiers are Black & White machines, the Digital range comes in both B&W and Colour. Analog copiers, still, account for the majority of the market, i.e. 90-95%, while the Digital range is at its nascent stage. The market is equally split between the black & white and colour copiers, with the latter gaining ground recently. Digital copier, unlike Analog, can be upgraded to local printer, fax system, scanner, so that it can be used for network printing, sending facsimiles, scanning etc. As per the product architecture, the market falls into three categories. They are basically low-end, mid-end and high-end copiers. The low-end of the market comprises both personal and low-volume machines, where the copying volume, typically, would be in the range of 5,000-10,000 copies/month. While the mid-end copiers are used to copy 10,001-30,000 in a month. The high-end copiers are capable of delivering more than 30,000 copies in a month. Copiers are, now, available in a wide range of speed to meet the copying volume, a user typically have i.e. speed ranges from 4 copies/minute (entry-level personal copiers) to 35-40 copies/minute (high-end, bulk copying). The mid-end copiers (20 copies per minute) account for a larger share of the market.

Xerox, as the market leader holds about 58% of the market, while Canon is an aggressive follower with 18% and the remaining being accounted by other players. Xerox ModiCorp (formerly Modi Xerox), generic to photo copiers, has a dominant presence with 50-60% of the market share in black and white copiers and an even more stunning 70% market share in color copiers. Canon, having entered the Indian market in 1997, has been very aggressive in its approach and cornered about 18%. The companys competitive pricing policy has impacted the overall margins of the copier market adversely. Canon is followed by Gestetner (Ricoh), HCL Toshiba and Kilburn Reprographics. While Ricoh is quite well known for its being an aggressive price warrior, Gestetner intends to further strengthen its dominance in Government Organizations and aims to become a production base for its parent company.

Company Product

Range Price Companys presence In the Range(Rs.) & Digital market Market leader on an overall basis Government segments and Corporate

Analog Xerox

copiersLow/Mid/highend Analog & Digital

45,000 1.5 crore




Worldwide leader, second largest

10,50,000 (+) player in India Jobbers




Established player in duplicators 83,000 15 market, strong in Government lakhs firms & educational institutions Latest entrant in Copiers

Gestetner copiers Low/Mid/highend

HCL Toshiba





70,000 35 New lakhs






Xerox Dr. B.K. Modi, who inherited a vast commodity business from his father Gujari Lal Modi, with technical and financial collaboration with Rank Xerox, UK (part of Xerox Corp USA), launched Modi Xerox in 1983. The commercial production of photocopiers commenced in 1985 in a plant setup in Rampur, UP. The plant was awarded ISO-9002 certification in '92. Recently, Modi Xerox re-invented itself as Xerox ModiCorp. Xerox now has 68% stake in the venture, and is aiming at a 100% ownership of the firm. Dr. B.K. Modi is still the chief of the venture, but is playing a diminishing role in the venture. In the early 90s, ModiCorp emerged as a vast conglomerate of the top office equipment brands in the world like Xerox, Alcatel, Olivetti and GBC. Notable among the problems that plagued Modi Xerox was the consistent depletion of in-house talent, but the company is eyeing the future optimistically, looking to leverage converging technologies. Xerox with a turnover of about Rs.490 crore, has established itself as the leading photocopier company in the country with a 58% market share. It plays a significant role in associated office equipment segments such as facsimile also with a market share of 25%. Xerox intends to adopt a holistic approach to manage a document in this age of convergence. This is truly depicted in shifting its positioning from a `document company to the `digital document company, to go digital. Xerox has set up a Xerox Business Services division through which it provides complete document management services. Firms can outsource all their document requirement through XBS, which will ascertain the clients needs, set up the required machines at clients premises, along with manpower, supplies such as paper, cartridges and any other required services. XBS also undertakes activities like scanning and digitizing documents, such as old court records (this is a project that they have undertaken in Bangalore) and storing them in an efficient database. The company offers a wide range of copiers, which are available within the price range of Rs.45,000 Rs.1.5 crore. This range encompasses low-end entry-level personal copiers, mid-end, and high-end sophisticated machines. Having established firmly its presence in the government sector initially, Xerox has now become

particularly strong in the corporate segment. However, the company intends to expand its opportunity in the business enterprises segment, i.e. Jobbers. Xerox adopts both the direct and indirect mode of approaching the market, in order to achieve larger presence in the market. The company has an extensive distribution across the country, with over 300 branch outlets / service centers in all major business centers in India. Most of the machines sold by Xerox have maintenance and service contracts with the company leading to substantial service revenues, with around 30% of the total corporate revenue being accounted for by service incomes. On the production side, Xerox has been consistently indigenizing the components of the photocopiers, thus investing its Indian operations with export potential. Rampur is one of the only three fully backward integrated plants worldwide for Xerox, with manufacturing facilities for Photoreceptor, Dry powder toner / developer, consumables and various other components. Canon Canon is the worldwide market leader in copiers, and is a name to reckon with in the imaging technology. Its range of copiers are known for their ruggedness and are suitable for rigorous-use, with the companys patented `toner projection development system and `organic photo conductor technology. Canon India is a 100% subsidiary of the Canon Singapore, which in turn is a subsidiary of Canon Inc. In India, Canon intends to march ahead of Xerox by entrenching strongly amongst all user segments. Traditionally, the company has tied up with local partners for distributing their products, but has stayed away from that strategy for copiers. In order to achieve indigenisation in its operations, Canon has set up its own assembly line in its pilot plant in Noida, where fully imported kits are being assembled. In the next phase, it is planning to have a full-fledged plant for its range of copiers. While Canon has a distribution agreement with Wipro and HCL for computer peripherals, with Mahatta Camera Co to market its cameras, L&T for fax machines and Network for typewriters, the company's copier business is managed by Canon's own subsidiary.

Of the many models (65 of them!!) marketed by Canon in India, only two are manufactured locally. Canon has a range of 11 black-and-white and three colour copiers within the price range of Rs. 40,000 Rs. 10,50,000 (+), at speeds ranging from four copies per minute to 60 copies per minute. Canons range of copiers have made their way into the Indian market through grey channels, much before Canons entry in the market in 1997. This enabled the company to approach various user segments in the market aggressively, having strongly entrenched in the mass-end, i.e. Jobbers. The exchange scheme, being maintained by the company is successful in evoking a good response from the market. The company claims to have taken initiative in upgrading its customers to ecofriendly technologies in India, where a majority of machines are still Selenium based. Competing against Xerox in the corporate segment seems to be a tougher task for Canon. However, undaunted, Canon deployed ServiceEdge, a customer-care solution (helps to minimize breakdowns and reduce cycle times), which helps it to provide better customer support and enables customer to be proactive. The company also intends to spruce-up its servicing and distribution network. Gestetner Gestetner (India) Ltd., achieved a turnover of Rs 62 crore in 1998 and pushed it up to Rs 72 crore in 1999. In 2000, GIL stated that its strategy would be to strengthen its marketing focus and target a wide marketing area from their high-end product users to rural markets.

Gestetner Holdings Plc, UK, holds 51 per cent in Gestetner India, and is itself a wholly-owned subsidiary of Japanese office automation major Ricoh. World across, Gestetner Holdings Plc, UK, has been a major marketing channel for Ricoh's high-end office automation products, with Ricoh's own marketing network in Europe competing with Gestetner UK's channels which markets the same Ricoh products under its own brand name. In India, Ricoh markets its products through GIL and its other subsidiary, Ricoh India (formerly RPG Ricoh). However, there is hardly any product overlap between the two and GIL operates as the channel for high-end duplicators from the Ricoh stable currently being marketed in the country.

Gestetner has been in the country since 1924, and its presence predominantly has been in the duplicating machines. Their marketing efforts have long been aimed at the Government firms/organizations and educational institutions. About one and a half years ago, it has entered the copier market (the latest entrant). It is the first company to launch digital copiers in the country and it markets digital range of copiers only. The company asserts that its core competence lies in providing the cheapest copying solution, i.e. laser print at a cost of a photocopy. GIL also has a manufacturing capacity of 14000 units in Calcuttas Salt Lake City, which has been awarded ISO 9002 certification in 1997. However, things are not at their best at the plant, besotted with labor problems, and the management is looking at downsizing its thousand strong workforce in the current year. GIL has a wide range of digital copiers priced between Rs.83,000 Rs.15 lakhs. The company is targeting its digital copiers mainly at the private sector that comprises IT, MNCs and other corporate houses. The company offers an exclusive copier range for their government clients. Company claims to have one of the fastest machines like `Digital Copy Printer, which can print 120 prints in a minute directly from the computer, at the lowest cost per copy/print. GIL believes in introducing only a few specific international models (R&D efforts are based in UK), which are likely to gain acceptance in the country. Gestetner sold around 5242 copier machines in 1998, with an average realization of around 15000 per machine, and is targeting to sell around 12000 units per annum on a regular basis, with a good chunk coming from the South East Asian and African markets. With strong distribution and marketing plans, Gestetner looks well on its way to its target with a first quarter sale of 3000 units. However, whether they would be able to keep up the performance levels would depend to a large extent on the global market leader Canon and Indian market leader Xerox. GIL has a network of 37 sales and customer-care locations in the country.

Gestetner is also looking at considerable growth in the components market as well, as the group company, Ricoh India sources out most of the components it requires for manufacturing copiers, importing around 65% of the components. It could be a winwin situation for both the companies if Gestetner were to supply components to Ricoh

India - it will contribute to higher sales for Gestetner and fits with GILs plans of exporting from India, and Ricoh will be protected from adverse exchange fluctuations and can reduce their order lead times. Targeting an ambitious turnover of Rs 100 Crore in the year 2000 (up from Rs 64 crores in 1999), Gestetner India Ltd has chalked out a fourfold strategy: Focus on projects funded by institutions like World Bank, overseas development agency, and Asia Development Bank in line with Gestetners' involvement in their activities worldwide. Target government and educational institutions where copy volume requirement is high, while specifically exploring tie-ups with Kendriya Bhandar and Super Baazar in various states. (Purchases from these two organizations by most government bodies are not subjected to audit, and thus greatly enhance the ease of purchase) Focus on corporate commercial market, where the requirement for colour copiers is on the rise. A survey conducted by Gestetner last year points to a migration in favor of color copiers from black-and-white. Penetrate the jobbers market, which is a major segment in metros, by developing franchisees and creating a Business Service center with a standardized branded ambience. HCL Toshiba HCL Toshiba (represents Office equipment sub-group of HCL Infosystems), is another new entrant in the Indian copier market. This company belongs to the HCL, a corporate giant (worth Rs.3,000 crore) in the IT industry. HCL Infosystems, initially has a manufacturing base for copiers in technical collaboration with Toshiba, which was terminated about five years ago. Post-liberalisation, the company switched over to a much more cost-effective approach of marketing Toshiba range of copiers in India. This move, from the companys point of view, enabled it to bring in the latest international technology, swifter than its competition. The company opines that its

mission of treating India an important market (though it has lower penetration of copiers) on par with other countries in terms of launching the latest technology (instead of machines with outdated technology, refurbished/ reconditioned machines), has played a key role in its strong customer franchise (satisfied repeat-buyers and loyal customers) base. HCL-Toshibas copier range comes with the latest International technology, differentiated and user friendly features, for instance, Duplexing (Back-to-back) in Analog copiers, Uniform processing speed in the mid-range of copiers (irrespective of the size of paper fed), and the least `first copy out time etc. High performance has been the core strength of HCL Toshiba range of copiers. Users of HCL Toshiba show strong brand loyalty towards the brand, which is reflective of performance of the machine. Analog range of copiers from HCL Toshiba is available in the price range of Rs.70,000-Rs.10 lakhs upwards, while the Digital range (B & W) is priced within Rs.3 lakhs Rs.15 lakh and the Digital range (Colour) priced within Rs.15 lakhs Rs.35 lakhs. The company claims that its complete product range is backed with the latest technology of OPC (Organic Photo Conductor) as against the Selenium technology, which is more or less outdated.

Kilburn Reprographics Kilburn Reprographics has recently tied up with Wipro Peripherals to boost its distribution strength. Kilburn, which has around 8% market share in the copier market, is known for the high quality of its products and is known to sell mainly to larger firms. End users of Kilburn range of copiers also exhibit high level of loyalty to the brand. Future Reports suggest that the global electronic documents market is growing at 60-70% as against paper documents, which are growing at 15-20%. However, advent of the

Internet age does not seem to be deterring the copier marketers in India largely, as the printing volume (vis--vis copying volume) is expected to grow. This, marketers feel, would be addressed by the digital range of copiers. The new breed of products embraces the digital imaging technology, which bundle in photocopiers with scanners etc., would certainly address this shift. The copier segment faces a threat of extinction, to some extent, because of the greater role played by digital methods. Printing, thanks to the technological advances, is now simpler and quite cheap. According to HP, Copying will go away, and not because HP wants it to. Theres a move towards digital methods, and it will have an impact on copying and faxing. Studies show that because of declining prices of network-ready printers and scanning and printing services, users are increasingly reprinting originals instead of photocopying them. Towards this end, marketers started introducing `Digital Multitask/functional device where the copier technology is used for printing, so that one have a print at the cost of a copy. This further increases both the speed and efficiency of the machine. Just to let one have a peek at the latest technology, where functional convergence is the key driver for growth. HP has launched multi-feature products such as its AiO suite printer, scanner and copier rolled into one, and the HP Mopier, one of HPs Digital Senders with digital messaging and email capability, which are expected to mark a new era in office automation. As a category, in the Asia-Pacific markets, AiO products are growing at 25%, three times the rate that common or garden-variety printers are, though its cost still is forbidding to the Indian users. In brief, the Indian copier market is an amazing combination of technological obsolescence (characteristic of a few user segments in the market), demand for high level of product innovation and a huge untapped potential, which can be led by a marketer with superior technology and strong distribution muscle. Key Success Factors

Product range with the latest technology to address a variety of consumer needs in this age of convergence

Deeper penetration in the market Comprehensive after-sales support

COMPANY PROFILE Ricoh India Limited is a Public Limited company with 26.4% by Public and 73.6% owned subsidiary of Ricoh Company, Limited, Japan. The company is a leading player in the area of Imaging Solutions. All Ricoh products come with a hallmark of quality, technological excellence and after-sales service. Ricoh India operates through a wide network of 16 branches, 5 area offices and over 300 dealers and have welltrained sales and after sales service force. The company is planning to be a major player in the areas of Managed Document Solutions, IT Services, Transaction Printing, Production Printing and Laser Printers. At present Ricoh India has approximately One lakh customer using some Ricoh products or the other. The Customers spread from Leh to Arunachal Pradesh, Kutch to the extreme Southern corners of India. In the Government Segment one of the largest customer is the Defense Services with the installation base of more than 2000 MFPs and LPs. ISO 9001:2008 & ISO 14001:2004 Ricoh India Limited has been an ISO certified organisation since 1994. It is currently certified under ISO 9001:2008 & ISO 14001:2004 Standards.

The scope of certification covers is divided into three parts 1. Corporate Office: Development, Implementation and review of Strategic Objectives and Plans, Processes, Programs & measurement of their achievements. 2. Branches: Marketing, Installation, Servicing of Multi Functional Digital products, Analog photocopiers, Color Copiers, Color Printers, Copy Printers, Laser printers and GelSprinter and supply of related Spares & Consumables.

3. Logistic Centers: Preservation and supply of Multifunctional Digital Products, Analog Photocopiers, Color Copiers, Color Printers, Copy Printers, Laser printers and GelSprinter and Spares and Consumables related to above The Company has established and implemented systems and procedures in accordance with the standard requirements. We believe that customers are the reason for our existence and hence maximising customer satisfaction is our main focus. To be the world No.1 Company from the Customers perspective is our vision. To meet this objective our endeavor shall always be to meet and exceed Customer expectations. Our Quality Policy Ricoh India Limited is in the business of providing solutions to meet Customers' Document Management needs. We are fully committed to improve our Customers' workplace efficiency and become their most preferred supplier for Document Management Solutions. We will achieve this through continuous Performance Excellence initiatives by engaging our Employees and Dealer Partners. Our Environment Policy As a global citizen, Ricoh group is obligation-conscious of environmental conservation. In addition, we strive to honor our environmental responsibilities and concentrate group-wide efforts in environmental conservation activities,

implementation of which we believe to be significant as our business operations. Guidelines

In line with the Ricoh group Environmental principles, Ricoh India Ltd is committed to protecting and improving environment.

Ricoh India Limited shall strive to ensure that all employees are aware of the environmental impact in our day to day operations and in implementing continual improvements to prevent pollution and to make efficient use of energy & natural resources. Ricoh India further encourages its employees, at

all level, to have a sense of personal responsibility towards protection of Environment.

Ricoh India Limited shall work closely with its customers and green partners in the course of business activities towards promoting environmental conservation.

Ricoh India Limited is committed to safe handling, of its products, without the creation of unacceptable environment risks, and will take all necessary steps in this regard.

Ricoh India Ltd. shall comply with all applicable environmental legislation & regulations as specified by the Centre and State regulatory bodies.

History Incorporated as joint venture with RPG group (RPG Ricoh Limited) in 1993. Reincorporated in 1998 as Ricoh India Ltd with 76% ownership by Ricoh Company Limited, Japan, and the rest by Indian Public. Social Contribution Our Environment Policy As a global citizen, Ricoh group is obligation-conscious of environmental conservation. In addition, we strive to honor our environmental responsibilities and concentrate group-wide efforts in environmental conservation activities,

implementation of which we believe to be significant as our business operations. Guidelines

In line with the Ricoh group Environmental principles, Ricoh India Ltd is committed to protecting and improving environment.

Ricoh India Limited shall strive to ensure that all employees are aware of the environmental impact in our day to day operations and in implementing continual improvements to prevent pollution and to make efficient use of energy & natural resources. Ricoh India further encourages its employees, at

all level, to have a sense of personal responsibility towards protection of Environment.

Ricoh India Limited shall work closely with its customers and green partners in the course of business activities towards promoting environmental conservation.

Ricoh India Limited is committed to safe handling, of its products, without the creation of unacceptable environment risks, and will take all necessary steps in this regard.

Ricoh India Ltd. shall comply with all applicable environmental legislation & regulations as specified by the Centre and State regulatory bodies.

Social & Environmental Initiatives Being a good corporate citizen means striving to be a valued and respected member of society by contribution to its sustainable growth. In line with the Ricoh Groups commitment to the environment and sustainable society that recycle resources and conserve energy, we are collaborating with TERI on its 'Light a Billion Lives' campaign. We will be adopting villages and contributing solar lanterns to a rural family that lacks access to electricity. This not only replaces kerosene lanterns and is more environment-friendly, but also empowers the underprivileged family by making it easier to study, work and cook. We also do this in offices across urban India, by providing companies an opportunity to move towards greener offices through exchange of their old copiers and collection of used toner bottles/Cartridge which will be recycled in an environment friendly manner with the help of Govt. approve recycler. Career Opportunities

View Current Openings

Welcome to the HR page of Ricoh India. At Ricoh India, we believe that people are the greatest assets in a company. We believe that people of all ages and with different backgrounds bring fresh ideas, opinions, perspectives and creativity to the organisation.

The guiding principles that drive us are:

Initiative and Innovation Ownership and Commitment Dynamism and Speed of Action

We are using these principles each day to create a workplace where inspiring ideas are rewarded. We constantly strive to improvise upon our actions so as to provide a work environment that is conducive to growth and nurtures and promotes improved performance. We seek talented professionals with commitment and drive to meet and satisfy Customer needs and expectations plus high energy levels to succeed in a highly competitive market environment. Awards Ricoh strives for excellence in all areas of its business and has been recognised for outstanding products and customer service, protecting the environment and its manufacturing processes. Ricoh has been recognised for its achievements as a company globally. FTSE4Good

Ricoh is Recognized by FTSE4Good Index for Meeting High Standards IEEE 2600.1

Ricoh MFPs Earn Common Criteria Certification Conforming to IEEE 2600.1 The Deming Award

Named for Dr. W. Edwards Deming, the Deming Award recognises corporations and individuals that demonstrate an outstanding commitment to quality control, and whose products or inventions make exceptional advances in the pursuit of quality.Less than 100 select companies have won the Deming Medal. Ricoh was the first office equipment manufacturer to win one. And today, Ricoh is the only such company to have won two. Department of Communications, IT and the Arts

Certificate of Recognition 2002 The Minister for Communications, Information Technology and the Arts, Senator Richard Alston, awarded a Certificate of Recognition to Ricoh for its continued support of small-to-medium enterprises (SMEs) and the local ICT industry.

Environmental Awards Since the 1990s, Ricoh has been a world leader in the development of energy efficient and environmentally conscious products. Ricoh's pioneering efforts in the Office Automation and Imaging Industry have been officially recognised across Japan, USA and Europe. Ethisphere Institute

World's Most Ethical Companies Ricoh Named to Ethisphere's 2011 "World's Most Ethical Companies" for Third Year in a Row Global 100

Ricoh Makes "Global 100" List for 7th Year in a Row

World Environment Center

19th Annual WEC Gold Medal Award 2003 Ricoh has been awarded the 19th annual WEC Gold Medal for International Achievement in Sustainable Development. The prestigious WEC Gold Medal was awarded by an independent jury of distinguished international environmentalists to a corporation that demonstrates pre-eminent leadership and contributes to worldwide environmental quality. Japan Industrial Journal

Global Environmental Award 2003

Ricoh won the 12th Grand Prize for the Global Environment Award, hosted by the Japan Industrial Journal. Ricoh was honoured for its resolute attitude towards environmental management to sustain high-level environmental conservation activities. Keizai Koho Center

Outstanding Corporate Public Relations Award Ricoh was selected as the winner of the Outstanding Corporate Public Relation Award by Keizai Koho Center. Ricoh was awarded for its initiatives for environmental protection, and seeing itself as a global citizen, the company represented the best candidate to achieve a high level of business performance. Council on Economic Priorities (CEP)

Environmental Stewardship Award 2001 Council on Economic Priorities (CEP) "Environmental Stewardship Award", presented at CEP's 14th Corporate Conscience Awards. The US Environmental Protection Agency (EPA)

Office Equipment Partner of the Year 2001, 1999, 1998, 1997, 1996 Copier of the Future Award, 2000 Excellence in Consumer Education 2000 Labelling Partner of the Year 2000 The Office Equipment Partner of the Year award is EPA's highest industry award. Ricoh has also been recognised as an industry leader for its role in the manufacture and promotion of ENERGY STAR copiers, facsimiles and printers. Blue Angel Mark

In 1999, Ricoh earned the 'Highly Recommended' appraisal from kom, the German environment agency. Ricoh was rated first among the eleven electronics companies which included companies such as Sony, Ericsson and Nokia. The RICOH Way The RICOH Way represents our values, It informs our business plans, our approach to quality, CSR. Founding Principles

Kiyoshi Ichimura formulated the Ricoh Groups Founding Principles in 1946. They inform how we do business, encouraging us to constantly improve and contribute to the wellbeing of all stakeholders, including our families, customers, and society at large.

Mission, Vision, and Values Mission Statement At the Ricoh Group, we are committed to providing excellence to improve the quality of living. Vision Statement To be the most trusted brand with irresistible appeal in the global market. Values Statement To be one global company, we must care about people, our profession, our society, and our planet. We must dedicate our winning spirit, innovation and teamwork to sharpen our customer centric focus, and we also must commit to the highest standards of ethics and integrity.