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Call for Papers:

Research based papers on any one of the sub-themes or related to the main theme are invited in a standard format with an abstract of 300 words. Selected papers may be published later.

of 300 words. Selected papers may be published later. Important Dates: Submission of Abstract Final Paper
of 300 words. Selected papers may be published later. Important Dates: Submission of Abstract Final Paper

Important Dates:

Submission of Abstract Final Paper Submission Payment of Delegate Fee

20 th February 2012 25 th February 2012 5 th March 2012

: Rs. 500/- : Rs. 300/-




UGC Sponsored National Seminar



New Directions in Knowledge Era

Delegate Fee:

Professionals & Corporate Executives Academicians / Research Scholars

Delegate fee is to be paid by each authour of the paper individually.

Accommodation: Provided on prior intimation on payment basis.

Organizing Secretary:

Dr. Rajesh C. Jampala

Professor & Head, P.G.Department of Business Administration, P.B.Siddhartha College of Arts & Science, Vijayawada – 520 010, AP. E-mail ID: Phone No: 0866 – 2479928 Mobile : 91 9866806069

9 - 10 March 2012


Department of Commerce & Business Administration

P.B. Siddhartha College of Arts & Science

Vijayawada, Andhra Pradesh – 520 010

About the Siddhartha Academy:

While we remain uncertain over the turn of the events in the future, it would be interesting to explore the directions the global society, economy and polity would traverse in the coming years and its consequent impact on India as well as the Indian management impact on the global scenario. The seminar would give an opportunity to create a platform to debate and discuss these questions by bringing together scholars, students, practitioners and activists to a common platform so as to seek answers for the emergent challenges posed before India’s upward thrust in the knowledge era.

Siddhartha Academy of General & Technical Education was established in 1975 and runs 19 educational institutions including Two Post Graduate Colleges, Three Under-Graduate Colleges, Three Junior Colleges, Two Engineering Colleges, Two Public Schools, Medical College, Dental College, Nursing School, Pharmacy College, Hotel Management College, Law College and B.Ed. College. Three of the Colleges are granted Autonomous status.

The objectives of the seminar:

About our College:

Parvathaneni Brahmayya Siddhartha College of Arts & Science was established in 1975 by Siddhartha Academy and is a premier Autonomous College in the jurisdiction of Krishna University, Andhra Pradesh. The College was accredited at the “A” level by NAAC in 2004 and also awarded by UGC as “College with Potential for Excellence”. The motto of our college is “Atma deepo bhava” which aims at developing complete potential in all aspects of life. Our Post-Graduate Centre offers 9 courses, having student strength of 900.

To highlight the importance of new business models in changing business environment; To provide a forum to discuss the concepts related to business models by industry experts, users and academia; To document various business models that are successful in India; To focus on resolving the issues in implementing new models; To identify the needed tools & technologies that may support better implementation of new business models; To bring out the improvements in business processes that may facilitate the conversion of ideas into new business models;

Theme of the Seminar:

Despite the economic slowdown that impacted the world economy in recent

past, it is believed that the process of globalization is irreversible. As we progress from an economy dominated by the traditional brick and mortar models to the one of click and mortar models, we remain unsure how it will shape up the global business landscape in the near future. Moreover the impact on the social and political ecology too remains untested.

Sub Themes:

Sustainable Business Models

Talent Management Imperatives

Social Entrepreneurship

Role of Social Media

Organizational Learning Systems

Risk Mitigation Techniques

Socially Responsible Investment


business model not only specifies how a company intends to make money.

Global Best Practices

Ethical Dimensions of Business


also includes information about why a customer would ever want to give

Indigenous Business Practices

Change Management

the company any money. At present we have many business strategies but their value realization is very low. The customers are having enough choices

Green Business Initiatives

Technology Management

Inclusive Growth Models

Triple Bottom Line System

but they are not satisfied. This paradoxical situation demands organizations

Collaborative Commerce

International Reporting Standards


think about new alternatives and this search is on.

Best Manufacturing Practices

The old principles are no longer work in the new economy. We need local solutions to local problems. Old models limit themselves with respect to complexity and speed of implementation. Quite contrary to the belief, innovation rests not in the technology or product, but in the business model itself. Further, new issues and concerns related to gender, social responsibility, environmental responsibility and corporate ethics are influencing the functioning of the corporate.

Building Human Capital

Corporate Governance Issues

Knowledge Management Models

HR Metrics

Public Private Partnership

Global Delivery Model