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PROGRAMME MANAGER: USA Brand South Africa is looking for a Programme Manager: USA to support the Country Manager in the USA. The Programme Manager’s will work with the Country Manager to manage and influence relationships with key stakeholders prioritised in the strategic plan to promote Brand South Africa’s branding and communications objectives in partnership with these stakeholders, to external audiences. The mandate of the Brand South Africa is to build South Africa’s Nation Brand reputation in order to improve SA’s global competitiveness. Below please see the Job Profile for the position of Programme Manager: USA. Applications must be forwarded to Recruitment@brandsouthafrica.com. This position is open to South Africans who reside in the USA. Brand South Africa is committed to ensuring and maintaining workplace diversity and the attainment of employment equity, having due regard to qualifications and appropriate experience. Brand South Africa welcomes applications from people with disabilities The closing date for applications 20 March 2012
PROGRAMME MANAGER: USA JOB DETAIL JOB TITLE REPORTS TO STREAM FUNCTIONAL CLUSTER GEOGRAPHIC LOCATION CONTRACT SALARY RANGE JOB PURPOSE : : : : Programme Manager: USA Country Manager: USA Delivery Arm AMERICAS
Three year fixed term contract $66 529 - $84 043
This role is a support role to the Country Manager in New York.The Programme Manager must be able to represent the Country Manager at all official stakeholder meetings and press briefings and must be able to influence relationships with key stakeholders prioritised in the strategic plan to promote Brand South Africa’s branding and communications objectives. In addition, the Programme Manager is a support role to the Country Manager role when delivering projects as planned through the marketing and communications strategy and in accordance with project management protocols, processes and systems. This support role also includes supporting the Country Manager in identifying, monitoring and analysing news and events in the country and articulating and motivating necessary intervention on behalf of Brand South Africa. Programme Manager is the Country Manager’s ‘eyes and ears on the ground’ as well as aid in providing a sounding board for press statements, briefings or stakeholder meetings.
KEY COMPETENCIES REQUIRED Minimum Education / Qualifications Bachelors Degree in Political Science / Economics / Marketing / Journalism Preferred: Postgraduate degree in Political Science / Economics / Marketing / Journalism Knowledge and skills (in the form of training) FUNCTIONAL KNOWLEDGE: Comprehensive understanding of the political and legislative environment (domestic and international) Thorough knowledge of the workings of the business, macro-economic and the media environment (domestic and international) Working knowledge of systems and processes and how they contribute to organisational performance Advanced knowledge of how to determine value from a customer perspective TECHNICAL SKILLS: Strategic ability to position and sell the IMC mandate and initiatives in response to emerging political, business and environmental trends Impressive communication skills Excellent writing skills Excellent presentation skills, i.e. the ability to use the right presentation techniques and emphasise the right content to influence and persuade Very good digital media skills Marketing skills, i.e. the ability to identify and capture a target market or audience’s needs and sell a message branded with the identified need Advanced MS Office (Word, Excel, PowerPoint) MANAGERIAL SKILL: Competent in stakeholder management and lateral leadership, i.e. ability to get things done through co-ordinating different role players in working together without formally being in charge of them. Excellent proposal and account / portfolio planning ability Self-management, i.e. well developed skills to structure own work, work independently and take initiative to get what is needed Minimum Experience (be specific to the post) 5+ years combined experience in marketing, communications, public relations, stakeholder relations Track record of successfully negotiating collaborations and joint ventures in a highly political / pressured environment Contacts in media and business
Experience in a digital media environment Experience in writing media releases and preparing pitches
resourcefully and within proper governance rules and structures ATTRIBUTES: Results oriented (out put driven) Thorough and excellent followthrough ability Willingness to work extended hours and travel substantively (within and across borders) Perform under pressure Above average level of perceptiveness and discernment, i.e. know how to read situations correctly and respond accordingly to instil confidence and direction Networking ability, i.e. building and maintaining relationships for business and collaborative opportunities Service oriented, i.e. desire to serve and customer oriented Persuasive, i.e. ability to convince others from different functions and levels of an idea or concept to obtain support
JOB PROFILE – PROGRAMME MANAGER: Key Performance Areas: 1. Support the development and roll-out of country marketing, communications and stakeholder management plans Functions Support the Country Manager in developing plans and activities in markets to advance the objectives as set by the marketing and communications strategy and the overall stakeholder strategy. With whom/How/Responsibility With Whom: Programme manager, programme coordinators (in-country), project manager, finance manager How: Thorough knowledge of the political, economic, social, business and environmental landscape and emerging trends, engaging stakeholders timeously (media, networks), gathering and collating intelligence, account / portfolio planning
Liaise with Brand South Africa’s counterparts and relevant departments and head-office to ensure that activities and plans are aligned with the value proposition of the organisation, that the relevant materials, tools, media support, market intelligence and, for appropriate joint activations, budget support are available, and on time. Beyond stakeholder operations, play a key role in suggesting, developing and implementing strategies to achieve the outcomes mandated by the board. E.g. build networks in support of the brand (e.g. Global South Africans), engage other partners (e.g. organised business groupings, importers of South African products, business schools), identify and exploit appropriate platforms and channels to key audiences, and constantly be on the look-out for new opportunities.
With Whom: Programme co-ordinators (in-country), project manager, finance manager How: Through the project manager and said protocols, systems and processes, and in accordance with the marketing and communications strategy and the organisation’s overall business plan With Whom: Programme manager, current and potential stakeholders in different markets, collaborators How: Workshops, research, seminars and interviews, peers, IMC marketing and media intelligence (digital content manager, research manager, project manager)
Contribute to the development of new stakeholder markets and initiatives
Produce and maintain a countryspecific web page / blog
Work with the Communications Manager to produce and maintain relevant and up to date documentation on the web site and tailor it, working with the Digital Content Manager, specifically as a resource for stakeholders and partners in the relevant markets (the page/blog would not duplicate I Brand South Africa’s existing online presence but would be linked to the Brand South Africa’s website and corporate identity. It will contain a unified calendar of relevant events and opportunities in the country - conferences, trade shows, opportunities to meet key figures, business organisation meetings, wine tastings, concerts, art exhibits, etc. It will also serve as a platform for sharing news, insights and talking points. Communicate with the Global South Africans database and continue to build this, liaise with the relevant SA networks or presences in the country as well as stakeholder offices (e.g. the consulate and SA Tourism), and key media segments as per the country’s roll-out plan for the dissemination of targeted releases and pitches. Prepare materials and build relationships with editors, journalists and key bloggers.
With / To Whom: Programme manager, digital content manager, communications manager: PR and media, project manager, stakeholders, research manager How: Stakeholder feedback, input, the marketing and communications roll-out plan for the country (in terms of events, activities), media releases, research on markets.
Meeting, communicating and networking with key stakeholders
With Whom: Stakeholders, content owners, programme managers, communications manager: PR an media How: Meetings, social events, seminars, feedback and proposals, press releases, information packs
Monitoring and reporting
Monitor and evaluate the effectiveness of the stakeholder web page / blog, implemented initiatives (including risks), stakeholder feedback and reflect this in the quarterly reports and in accordance with the business plan scorecard of the organisation. Produce research / input reports on how the environment is changing in terms of policies, economic realities, public events, etc. to identify and exploit opportunities for future collaborations or initiatives in advancing the strategic aims of the Brand South Africa
With Whom: Stakeholders, content owners, programme managers How: Quarterly reporting and performance reviews
With Whom: Stakeholders, research manager, project manager, programme co-ordinators, programme manager How: Scanning the environment, networking through existing roll-out plans, the new web page / blog
Ensure adherence to the project corporate identity, copyright, correct representation, referencing, necessary Brand South Africa’s support to effect the objectives of the stakeholder roll-out plans. This function also entails brand monitoring to ensure brand alignment. Monitor resource spend and financial expenditure in accordance with the approved project plans.
With Whom: Stakeholders, content owners, programme manager, programme co-ordinators, communications manager: branding and marketing How: Project plan checklists, guidelines for the activation of the campaign / initiative plans, signed SLAs with stakeholder representatives and suppliers With Whom: Programme manager, stakeholders, project manager, finance manager How: Project budget plans
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