Mother dairy.

Introduction:
Type: Cooperative Founded: 1974 Headquarters: Delhi, India Key people: Paul Thachil, CEO, Mother Dairy India Ltd Industry: Dairy Mother Dairy, set up in 1974, is a wholly owned subsidiary of National Dairy Development Board (NDDB) of India. ‘Mother Dairy’ is the largest liquid milk brand in Asia. It started its operations in 1974 under the Operation Flood programme of the National Dairy Development Board. Operation Flood is one of the largest dairy development projects in the world. Mother Diary, Delhi is IS/ISO- 9002 & IS-15000 (HACCP) certified organisation. Mother Dairy markets approximately 2.8 million liters of milk daily in the markets of Delhi, Mumbai, Saurashtra and Hyderabad. Mother Dairy Milk has a market share of 66% in the branded sector in Delhi where it sells 2.3 million liters of milk daily and undertakes its marketing operations through around 14,000 retail outlets and 845 exclusive outlets of Mother Dairy. The company’s derives significant competitive advantage from its unique distribution network of bulk vending booths, retail outlets and mobile units.

Ghee. Dhara range of edible oils and the Safal range of fresh Fruits & Vegetables. ice cream. offers the following products: Mother Dairy markets dairy products like Liquid Milk. frozen vegetables.000 retail outlets in various parts of the country . Dhara (range of edible oils) and Safal (range of fresh fruits and vegetables. Lassi. Frozen Vegetables and Fruit Juices at a national level. Dahi.). Table Butter. butter. etc. for marketing food items Mother Dairy ice creams launched in the year 1995 have shown continuous growth over the years and today boasts of approximately 62% market share in Delhi and NCR. UHT Milk. Mother Dairy Fruit and Vegetable Pvt. through its sales and distribution networks. curd. White Butter. Ice Creams. fruit juices). Flavoured Milk. The company markets an array of fresh and frozen fruit and vegetable products under the brand name SAFAL through a chain of 400+ own Fruit and Vegetable shops and more than 20.Products: Mother Dairy's range of products include the brands Mother Dairy (milk. milk products. Ltd. Mishti Doi. Cheese.

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