You are on page 1of 2

In-Home or Professional Scales, Mechanical and Digital Since the very beginning, patient weighing has been a critical

part of the medic al evaluation process. Weight is used to determine how much medication to prescr ibe, whether a baby is growing at a suitable rate, to assess cardiac patients fo r fluid retention and to determine if a patient is gaining weight to offset a wa sting sickness. As obesity becomes more of a national problem, patient weighing is more signific ant than ever. An estimated 65 percent of Americans are overweight and the rate of childhood obesity has doubled in the last decade. Obesity is now the second m ost widespread preventable cause of death, with in excess of 300,000 deaths a ye ar attributed to it. The trend shows no sign of lessening and continues to be fu eled by super-sized meals and more sedentary lifestyles. The Scale market: The professional medical scale market is estimated to be in the $40- to $60-mill ion dollar range on an annual basis. When combined with the retail and the fitn ess marketplace, the number becomes much larger. The medical market number cons ists of scales sold into the acute care marketplace, as well as medical doctor o ffices and clinics, nursing homes, rehabilitation and home health care. Every medical facility has a scale, rise, many of these facilities are to better accommodate their patient ity increases so will the need for typically more than one. With obesity on the looking to improve their existing equipment population. Simply put, as the rate of obes better scales.

Scales are also very much like exam tables - they are very visible to the patien t, and really help characterize a facility or a practice from a marketing point of view. As a sales agent with access to new technology as well as more aesthet ically pleasing scales, it pays to recognize out-of-date products that need to b e replaced. After identifying those products, a solid working knowledge of scal es will prepare you to make sales presentations that can considerably enhance yo ur business in this segment. Different Kinds of Scales: Balance Beam Scales This remains the most used scale in the United States, but sales are declining a s sales of digital scales grow. Most beam, or mechanical, scales can weigh up t o 350 to 400 pounds, and offer a height-rod option and a handrail option. The s cale's overall construction and design are typically the most important features . Digital Scales The sales and use of digital scales continue to grow. There are a number of dif ferent configurations, from floor models to column models. They work by determi ning the force on a load cell, which is more often than not in the base, and con verting that force to weight. They also make it possible to communicate with a computer and transmit electronic medical records. Infant Scales These are available in both mechanical and digital models, although digital baby scales far outsell mechanical infant scales. While digital scales are quieter a nd less likely to disturb an infant, the most compelling selling feature is that they are able to compensate for the infant s movement. Digital vs. Mechanical:

The use of mechanical scales is still more widespread than digital scales. When the first electronic scales were announced in the 1980s, they were unreliable an d prone to breakdowns. Not only did physicians mistrust them, distributor sales representatives opted not to sell them, fearing they would just be picking them up later on to return them for repair or replacement. The good news is, this is changing. Today, rted to digital scales, and the rest of the igital scales are climbing quickly and that xpertise being so pervasive in our society, e weighed by digital products. the majority of hospitals have conve market is following. The sales of d s certainly no surprise with digital e where everything but human beings ar

In fact, today digital scales are outselling mechanical scales for the first tim e. Some reports show that sales of digital scales have increased 61 percent sinc e 2001, while sales of mechanical scales have decreased 12 percent. That s because most of today s digital scales have significantly improved their perf ormance over the earliest digital scales that were announced in the 1980s. In ad dition, they can streamline a practitioner s workload by providing a reliable weig ht in less time and with less hassle. Technological advances also allow for more innovative features like larger platf orm sizes, enhanced performance and the ability to connect with an office s electr onic medical records or download to a PC. About the Author: Bob Nielsen is co-owner of RoSa Medical Supply an on-line Retail Store consistin g of a variety of Home Care Medical Equipment and Medical Supplies from dozens o f manufacturers. I invite you to visit us today at <a href="">RoS a Medical Supply</a> and see how it is so easy to find exactly what you are look ing for in Home Medical Equipment and Medical Supplies. We offer FAST shipping a nd SAFE 100% secure check-out.