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A DAM S ILVER

San Carlos, California 94070 (650) 421-3560 adamjsilver@gmail.com

OBJECTIVE
VP or Director of Product Marketing, Product Management at a growing technology company

SUMMARY

Extensive product leadership experience covering the entire product life cycle, both inbound product management and outbound product marketing Respected builder and leader of product marketing / management teams Visionary, strategic thinker with a strong bias for action Skilled communicator with extensive experience presenting to partners and customers Proven track record of rapid growth products for global, multi-million dollar businesses

SELECTED CAREER ACCOMPLISHMENTS


Cisco/Linksys Drove product roadmap for $600 million WiFi home networking business, commanding 40% market share and achieving accolades including PC Magazine Editors Choice and Red Dot Design Awards Pure Digital Technologies Drove product roadmap for $200 million Flip Video camcorder business, redefining the consumer video experience and achieving #1 market position Adaptec Built a new digital video business capturing 70%+ market share within first year of launch VideoLogic Established European distribution and US strategic partnerships. Won sales contracts for interactive video training including a $6 million deal with Deutsche Bundespost

PROFESSIONAL EXPERIENCE
CISCO, San Francisco, California Linksys and Valet Home Networking Routers and Peripherals Manager, Linksys Product Marketing Team

2009-2011

Built and led product marketing team delivering marketing requirements documents (MRDs), competitive intelligence, product information and training for internal and external teams Drove product strategy and roadmap for Linksys wireless home networking products Launched new line of Linksys wireless routers winning awards from PC Magazine and Red Dot Collaborated cross functionally with Sales, Marketing, Engineering and Finance to drive new products and strategies PURE DIGITAL TECHNOLOGIES, San Francisco, California (acquired by Cisco) Flip Video Camcorders Director of Product Marketing

2007-2009

Drove product strategy and roadmap for multiple generations of the Flip Video camcorder Launched Flip Video online store opening a month ahead of schedule to coincide with Flip appearance on the Oprah Winfrey show - generating almost $1M in the first day Drove definition and launch of Flip products for UK market Responsible for competitive intelligence and consumer research CONSULTANT, San Carlos, California

2005-2007

Partnered with CEO of Adaptec to develop exit strategy options for consumer business Developed annual marketing plan, sales lead generation program and managed trade show presence for Encentuate, Inc., a leading provider of Enterprise Single Sign-On solutions. Authored multiple business plans and funding presentations for startups to secure seed financing

ADAM SILVER

PROFESSIONAL EXPERIENCE
(Continued) ZILOG CORP, San Jose, California Universal Remote Control Semiconductors and Software Vice President of Product Marketing

2002-2005

Revitalized the universal remote control product line, gaining 61% shipment increase in 6 months Drove product development, authored white papers, specifications, reviewed and approved PRDs from the Product Management team Established and maintained key strategic relationships with Thomson, Philips, other CE firms ZORAN CORP, Santa Clara, California Digital Video Set-Top-Box Semiconductors Director of Product Marketing

2001-2002

Developed and launched the companys set top box product strategy and business plan Defined product requirements collaborating cross-functionally Researched competitive applications, defined customer visit criteria and product usability tests 2000-2001

3COM, INC, Santa Clara, California Home Networking Routers and Peripherals Director of Product Management

Led a team of product managers and marketing professionals for the Home Networking business, establishing a strong position in an emerging market Composed and managed formal marketing requirements documents that clarified product requirements through development, testing, and general availability NATIONAL SEMICONDUCTOR, INC, Santa Clara, California Digital Video Set-Top-Box Semiconductors Senior Product Marketing Manager

1998-1999

Launched set top box information appliance on a chip and won $30 million in sales contracts Complete responsibility for setting product strategy and defining full feature set of the product, including resources and assigning feature and product areas to leads and individual contributors Created customer specifications and customer prototypes then worked with engineering to deliver product to customers ADAPTEC, INC, Milpitas, California Consumer Digital Video Editing Products Product Marketing Manager

1995-1998

Drove product roadmap for Adaptecs newly formed 1394 Firewire business Created a new sub-category in the digital video editing market and defined award winning products Established and developed a global product marketing team responsible for delivering multiple Product Requirements Documents (PRDs) and market strategies for all new products Developed marketing budget and partnered with GM to manage business line P&L

ADAM SILVER

PROFESSIONAL EXPERIENCE
(Continued) ORCHID TECHNOLOGY, INC, Fremont, California Analog-to-Digital Video Capture and Editing Products for Consumers Product Manager

1993-1995

Product managed a number of projects from definition (MRD, Cost Analysis, PRD, Schematics, Schedule) to launch Responsible for setting product and feature direction Directed, reviewed and approved product specifications for those features VIDEOLOGIC, UK, and Sunnyvale, California Digital Video Adapters for Vertical Applications Sales and Business Development Manager

1987-1993

Established UK and European Value Added Reseller channels for the worlds first digital video adapter combining video with computer graphics - used in training and point of sale applications Built alliances with UK team and US software developers such as Microsoft and Adobe Served as company evangelist and successfully enlisted VARs and content developers using VideoLogics digital video software development platform

EDUCATION
Huddersfield University, Huddersfield, United Kingdom Computer Science Cisco Advanced Manager Series

INTERESTS
Motorcycle touring, track days and racing Consumer Technology Early Adopter