Digital Marketing Courses in Dublin (March 2012

Course Title/College Graduate Certificate in Digital Marketing DCU Award Level 9 Frequency part-time, 1. semester 2x a week, 2. semester 1x a week Duration 8 months Price €3,700 Modules ▪ Advertising / promotions / PR in the digital world Online qualitative and quantitative marketing research ▪ consumer behaviour ▪ insights and need-state identification in a digital context ▪ Social Media Marketing ▪ Mobile Marketing, Mobile Commerce ▪ virtual worlds, virtual goods, online gaming, ▪ Search Engine Optimisation, Search Engine Marketing, Search Engine Advertising ▪ Ethics and Regulations of digital marketing activities, ▪ Planning, management and measurement of online campaigns ▪ Marketing in a Digital Context, ▪ Digitising your Business Model, ▪ Digital Marketing Communications, ▪ Market Research/Data Analytics, ▪ Customer Relationship Management, ▪ Electives: i-commerce, Technology Management, Supply Chain Management, ▪ Summer Team Project: Digital Marketing in Practice ▪ Consumer Buyer Behaviour, ▪ Services Marketing, ▪ Digital Marketing Principles, ▪ Developing Digital Media, ▪ Integrated Marketing Communications, ▪ Web Marketing, ▪ Strategic Digital Planning & Management, ▪ Scientific Research Methods ▪ Digital Marketing Fundamentals, ▪ Customer as King in Digital Media, ▪ Digital Marketing Channels, ▪ Digital Marketing Strategy, ▪ Digital Marketing Management Entry Requirements Third level honours degree in Marketing or Business Studies, together with a minimum of three years work experience OR hold a recognised third level honours degree in a non-marketing or non-business discipline coupled with substantial experience in a senior marketing or marketing sub-discipline role OR possess an equivalent qualification combined with substantial experience in senior marketing or marketing sub-discipline role. Interesting Facts Website Course assessment is true-to life as every course participant gains strategic planning experience by acting as a digital marketing assname=CDM&originating_school= consultant to real clients on a number of live projects throughout the 8 month period.

MSc in Digital Marketing UCD

Level 9

part-time, 2 evenings a week

2 years

€6500 per annum

Marketing professionals with several years experience

This is a new course starting in 2012 for the first time - but Smurfit Business School is the elite of the country with a first class reputation ng/

Master of Science Marketing with Digital Media DBS

Level 9

full-time or part-time

1 or 2 years

FT €7900 PT €4950/annum

A minimum Second Class Honours (2.2) Degree in Marketing or Business (where Taught by a combination of experienced academic staff and senior Marketing is a main component) from a recognised third level institution or industry practitioners equivalent qualification

Postgraduate Diploma in Digital Marketing Digital Marketing Institute

SQA Level 9 (fully certified at part-time or distance, 2 evenings a university level and recognised week within the European Framework of Qualifications. The SQA is Scotland's equivalent of Ireland's HETAC) HETAC Level 8 part-time, one evening per week

1 year


You must hold a recognised third level honours degree (minimum of a lower Lecturers are industry professionals second class honours degree) from a recognised institution, along with at least 2 years working in an appropriate industry sector OR you must have completed an appropriate qualification and have significant and suitable experience in marketing or (or associated) role OR you must have equivalent industry experience or demonstrate entrepreneurial flair Level 8 Degree in Marketing business or equivalent, experienced professionals Brand new course graduate-diploma-in-digital-marketing-onlineblended-distance-learning--10-10-2011dublin/#accreditation

Certificate in Digital Marketing National College of Ireland

26 weeks (2 semesters)


Postgraduate Diploma in Internet Marketing & Social Media with arranged work experience Fitzwilliam Institute

not sure


12 week in-class + 12 week work experience

€3850 + €190

▪ Digital Marketing Landscape and Strategy, ▪ Project Management and Measurement for Digital Marketing, ▪ Technology and User Experience, ▪ Social Media Marketing & PR ▪ Internet Marketing, ▪ Online PR, ▪ Google Adwords, ▪ SEO, ▪ Social Network Marketing, ▪ E-Commerce, ▪ Web Design ▪ Digital Marketing, ▪ SEO, ▪ Google Adwords, ▪ PPC, ▪ Online Advertising, ▪ Email Marketing and Lead Generation, ▪ Online PR, ▪ Online Video, ▪ Website Analytics, ▪ Mobile Web, ▪ Legal, ▪ Social Media and Your Online Brand, ▪ Writing for Digital Marketing t-time-Courses/Certificate-in-DigitalMarketing-DIGIMARK_NCI p

Graduates or mature applicants who are interested in developing a career in Online Marketing & Advertising.

They organise an internship for you! Accredited by the Association of Advertisers in Ireland

Diploma in Digital Marketing Irish Times Training

FETAC Level 5

Bootcamp or Evening part-time

6 days or 13 weeks


Anybody with an interest

Digital Marketing Executive Programme The Marketing Institute

accredited by The Marketing Institute of Ireland


13 weeks


▪ Digital Marketing Strategy − where it fits within corporate marketing strategy Applicants must meet our minimum entry requirements to enter the programme, ▪ Search Engine Marketing which includes a third-level qualification in business or marketing and two years’ ▪ Developing a Digital Marketing Strategy using Digital Marketing relevant business experience. Frameworks ▪ Email Marketing ▪ Social Media Marketing ▪ Affiliate Marketing ▪ Mobile Marketing ▪ eCommerce ▪ Site Optimisation − Design and User Experience ▪ Targeting International Markets through Online ▪ Analytics and Data Strategy ▪ Customer Retention and Relationship Building Online

Unlike other Internet marketing courses, the emphasis of our programme is on providing participants with proven frameworks for implementing a digital marketing strategy and overcoming the challenges of implementation in real-life situations. /

Diploma in Online Digital Communications - For PR/Marketing/Event Management European Institute of Communications

not sure

part-time or distance


▪ SEO, ▪ PPC, ▪ Digital Advertising, ▪ Affiliate Marketing, ▪ Mobile Marketing, ▪ Email Marketing, ▪ Linking Strategy, ▪ Data Protection

Anybody with an interest

Be careful, the website screams at you tal_marketing/part_time_or_distance_learnin g/1342

Julia Zittlau @JuliaZittlau

Digital Marketing Courses in Dublin (March 2012)
Online, Internet & Digital Marketing FETAC Level 5 part-time 12 weeks call to enquire ▪ SEO, ▪ PPC, ▪ Banner Marketing, ▪ Web 2.0 technologies, ▪ Podcasting, ▪ Blogging, ▪ Online PR, ▪ Mobile Marketing, ▪ Social Networking, ▪ Affiliate Marketing, ▪ Email Marketing, ▪ Web Site Analytics, ▪ Facebook/Twitter/LinkedIn, ▪ Planning and Implementation This Executive Education Diploma is aimed at anyone that uses the Internet to promote, sell and market their business, product or service online. Funding might be available fs/SSBS050.pdf

No responsibility taken for accuracy/completeness of the information. All details are taken from the institutions websites or their current brochure

Julia Zittlau @JuliaZittlau