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CHINA AIR CONDITIONER MARKET REPORT

Beijing Zeefer Consulting Ltd. October 2011

INTRODUCTION
This report discusses the air conditioner market in China mainly from the following sections. - Size of Air Conditioner Market in China Based on Zeefer's China Market Size Formula, by the analysis on China air conditioner market size, industry sales revenue and domestic air conditioner output in 2008 - 2010, this report presents a picture of the real development of air conditioner market in China and changes in the overall market size. - Hot Areas of China Air Conditioner Market Based on the comparison and analysis on China's air conditioner production and import in different provinces or cities, this report points out those hot areas in China for air conditioner market deserve most attention. - Top 10 Enterprises in China Air Conditioner Industry Based on the comparison and analysis on top 10 leading enterprises in China air conditioner industry in terms of sales revenue, market share and number of employees, the report shows their positions in the air conditioner market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Air Conditioner Market This report analyzes the air conditioner market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of air conditioner product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of imported air conditioner products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and

concentration ratio of the current air conditioner market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Air Conditioner Products In this section, the report includes the main source countries / regions of imported air conditioner products for China and their market shares, the domestic destinations of imported air conditioner products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced air conditioner products and shares of these destinations, major origins of the exported air conditioner products and their shares. - Air Conditioner Industry Standards in China The report lists relevant national standards and/or industrial standards concerning air conditioner products generally accepted in the air conditioner industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Air Conditioner Importers in China The report lists 10 major importers for air conditioner products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Air Conditioner Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Air Conditioner Market Report presents the current situation, the growth rate and profitability of the air conditioner industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................2 2.1 ANALYSIS ON THE AIR CONDITIONER MARKET SIZE ......................2 2.2 ANALYSIS ON THE CHANGES IN AIR CONDITIONER PRODUCTION VOLUME IN RECENT YEARS ................................................4 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................5 CHAPTER 3 HOT SPOTS FOR AIR CONDITIONER PRODUCTS ACROSS CHINA .......................................................................................................9 CHAPTER 4 INDUSTRY OVERVIEW................................................................11 4.1 A SUMMARY ON THE INDUSTRY............................................................11 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF AIR CONDITIONER PRODUCTS..............................................................................16 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED AIR CONDITIONER PRODUCTS ............................................16 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................18 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................19 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................20 CHAPTER 6 THE MARKET SHARE...................................................................22 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................22 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................22 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................24 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................26 6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES REVENUE ..........................................................................................................26 6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL PRODUCTION VOLUME................................................................................27 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................29

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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............29 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................31 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................33 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................35 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................37 7.1 MIDEA GROUP CO., LTD. ...........................................................................37 7.2 ZHUHAI GREE ELECTRIC CO., LTD.........................................................37 7.3 LG ELECTRONICS (TIANJIN) ELECTRICAL EQUIPMENT CO., LTD. ..................................................................................................................................38 7.4 GUANGDONG CHIGO AIR-CONDITION CO., LTD. ............................39 7.5 GREE ELECTRICAL EQUIPMENT (CHONGQING) CO., LTD. ............39 7.6 GUANGDONG MIDEA WUHU REFRIGERATION EQUIPMENT CO., LTD..........................................................................................................................40 7.7 PANASONIC HOME APPLIANCES AIR-CONDITIONING (GUANGZHOU) CO., LTD. ................................................................................41 7.8 DAIKIN AIR-CONDITION (SHANGHAI) CO., LTD...............................41 7.9 MIDEA GROUP WUHAN REFRIGERATION EQUIPMENT CO., LTD. ..................................................................................................................................42 7.10 FUJITSU GENERAL (SHANGHAI) CO., LTD. ........................................43 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................44 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................45

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CHAPTER 3 HOT SPOTS FOR AIR CONDITIONER PRODUCTS ACROSS CHINA


Figure 5 Nationwide distribution map of air conditioner mfg. enterprises above designated size across China

Heilongjiang

Jilin Inner Mongolia Xinjian Hebei Liaoning 7

Beijing 6 Tianjin 5

Shanxi < 4 Qinghai Ningxia Gansu Shaanxi Tibet Sichuan 4 <4 Chongqing Guizhou Hunan 4 Henan <4 Hubei 4

Shandong 15

Jiangsu Anhui 67 Shanghai 10 17 Zhejiang 51 Jiangxi < 4 Fujian <4

1-3 4-5 6-9 10-59 60+

Yunnan

Guangxi <4

Guangdong 65

Hainan

1 4 6 10 60

Jiangsu, Guangdong and Zhejiang are the major production bases for air conditioner in China. From Jan. to Nov. 2010, enterprises engaged in air conditioner production above designated size in the above three areas added
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign air conditioner mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 227 in term s of the num ber of oreign-funded 95 enterprises in 2010

2009

2010

e of ownership

Changes258 in the percentage of 265 num bers of foreign-funded 93 89 enterprises

176

Private oreign-funded Joint-equity Others Private 66.42% oreign-funded Joint-equity Others

33.58%

86 95 7 39 38% 42% 3% 17%

17% 3%

42%

38%

114 17% 93 3% 7 4436% 44% 36% 3% 44% 17%

17% 125rivate 3% nded 89

7
34%44

47% 34% 3% 47% 17%

2008 Private Foreign-funded Others type of ow nership Joint-equity

2009

2010 Foreign-funded Others

In 2010, among the 265 air conditioner mfg. enterprises above designated size across China, 89 are foreign enterprises, accounting for about a share of 33.58% of all. In terms of the number of enterprises, there were 4 foreign

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