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1) .

refers to anybody of persons who are in intimate business relation and carry on any extensive transaction in any commodity a) Market b) organisation c) body corporate d) institution 2) .. is the performance of business activities designed to plan , price , promote and distribute want satisfying product and services to present and potential customers a) Buying b) marketing c) manufacturing d) selling 3) The main features of modern marketing is . a) Marketing is consumer oriented b) Marketing is production oriented c) Marketing is demand oriented d) Marketing is competition oriented 4) Micro marketing describes a) Equalizing and distributing functions b) centralized exchange function c) Marketing comprises a wide range of activities d) all the above 5) . refers to a consumer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organizational goals a) Social concept b) selling concept c) marketing concept d) management concept 6) a situation which may come about as a result of temporary shortage occasioned by short term excess demand for a companys product is called as a) De marketing b) social marketing c) Remarketing d) over marketing 7) . refers to the focus on all scientific, social, ethical and managerial experience on marketing a) over marketing b) De marketing c) Social marketing d) Meta marketing 8) Find wants and fill them is a theme described in . a) Selling concept b) marketing concept c) product concept d) production concept

9) In products and services are bought by individuals for their own or family use. a) Consumer market b) industrial market c) commodity market d) Capital goods markets 10) A market or exchange with a high trading volume. is called . a) Aggressive market b) conversional market c) balanced market d) developmental market 11) .is a distribution model that allows a company to sell their products directly to the consumer by choosing a word of mouth approach instead of advertising through traditional streams a)network marketing b) pyramid marketing c) referral marketing d) all the above 12) A marketing tactic that encourages a customer to take a specific action. is called a)conversion marketing b)co-marketing c)direct digital marketing d)spaghetti marketing 13) .is a type of marketing technique that relies on and encourages people to pass along a marketing message by word-of-mouth a) Direct digital marketing b) viral marketing c) stimulation marketing d) spaghetti marketing 14) is a marketing method in which one manufacturer sells its finished product to another for resale under the second manufacturer's label where that manufacturer already has access to the market through a well-established distribution system a) Synchro marketing b) symbolic marketing c) stimulation marketing d) spaghetti marketing 15) According to selling concept, focus is on a) Buyers needs b) market needs c) sellers needs d) consumer needs 16) Viral marketing means .. a)Hand to hand marketing (tissue pack marketing) b)word of mouth marketing ( buzz marketing) c) Social network marketing (viral marketing) D) Interaction with product marketing (experiential marketing)

17) Ambush marketing is also known as a) Guerilla marketing b) parasite marketing c) ambient marketing d) both a and b 18) ..is the marketing of products that are presumed to be environmentally safe. a) Ecological marketing b) environmental marketing c) green marketing d) all the above 19) is a slang term used to describe distributors who sell equipment or product without having obtained authorization from the manufacturer to do so. a) Grey market b) black market c) red market d) blue market 20) Which of the following is NOT usually defined as an element of the marketing mix? a) Products b) People c) Place d) Profits 21) Which of the following is true about marketing planning at the bottom of a business cycle? a) This is the worst time to invest because the market is weak. b) If it is fairly certain that the bottom of the cycle has been reached, this is the time to begin increasing investment. c) Planning should continue on the basis of no change in the level of national economic activity. d) There is greater certainty at this stage in the cycle than at other stages. 22) Taken to an extreme, green consumerism by buyers of holidays would imply that buyers: a) Buy from ecologically responsible tour companies b) Visit more nature reserves c) Choose 'eco-friendly' holidays d) take fewer holidays 23) A critical marketing perspective is the process of determining: a) The value of a product, person, or idea. b) How places compete with each other. c) The worth and impact of marketing activities. d) Which type of promotional strategy works best. 24) The key term in the American Marketing Association's definition of marketing is:

a) Process. b) Sales. c) Products. d) Value. 25) The way in which the product is delivered to meet the customers' needs refers to: a) New product concepts and improvements. b) Selling. c) Advertising and promotion activities. d) Place or distribution activities. 26) Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of: a) Pricing b) Distribution c) Product development d) Promotion 27) The term 'marketing mix' describes: a) A composite analysis of all environmental factors inside and outside the firm. b) A series of business decisions that aid in selling a product. C) The relationship between a firms marketing strengths and its business weaknesses. d) a blending of four strategic elements to satisfy specific target markets 28) Political campaigns are generally examples of: a) Cause marketing. b) Organization marketing. c) Event marketing. d) Person marketing. 29) The Coca Cola organization is an official sponsor of the Olympics. The firm is engaging in: a) Place marketing. b) Event marketing. c) Person marketing. d) Organization marketing 30) The term marketing refers to: a) New product concepts and improvements. b) Advertising and promotion activities. c) a philosophy that stresses customer value and satisfaction. d) Planning sales campaigns. 31)Which of the following statements is correct? a) Marketing is the term used to refer only to the sales function within a firm. b) Marketing managers don't usually get involved in production or distribution decisions. c) Marketing is an activity that considers only the needs of the organization; not the needs of society as a whole.

d)Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 32) The purchase of goods or services for use by an organization in producing other goods and services or to support the daily operations of the organization or for resale is called: a) Wholesale marketing. b) business-to-business marketing. c) Corporate marketing. d) Distribution marketing. 33) _____________ focuses on the net-value customers realize from using the products/services provided by suppliers. a) Value retention b) Value-of-customers c) Value-tocustomers d) Value creation 34) An approach that encompasses a wide range of relationships, not just with customers, but also those that organizations develop with suppliers, regulators, government, competitors, employees, and others is referred to as: a) Commitment selling. b) Relationship marketing. c) Transactional marketing. d) Market engineering. 35) Which of the following is not an example of non-profit marketing? a) Political marketing. b) Cause marketing. c) Event marketing. d) ) Public-sector marketing. 36) Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: a) Digital marketing. b) Interactive marketing. c) Direct marketing. d) Electronic marketing. 37) Which of the following is not a type of digital marketing activity?

a) Email marketing. b) Social web marketing. c) Print advert. d) Viral marketing. Feedback: Types of digital marketing activities include: internet marketing, internet advertising, search marketing, email marketing, mobile marketing, viral marketing, online retailing, averaging, and social web marketing. 38) A form of marketing communications that uses internet-based resources for the purpose of advertising, delivering messages to drive traffic to a website ('clickthrough rate') and also encourage trial, purchase, or repeat-purchase activity is called: a) Search marketing. b) E-mail marketing. c) Internet advertising. d) Social web marketing. 39) An advertising model used in which advertisers pay their host only when their sponsored ad or link is clicked, is called: a) Search Engine Optimization (SEO). b) Contextual Advertising. c) Digital Asset Optimization (DAO). d) Pay Per Click (PPC). 40) A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called: a) Search marketing. b) Internet advertising. c) Permissionbased email marketing. d) Social web marketing. 41) This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems. a) Electronic marketing. b) Interactive marketing. c) Internet marketing. d) Direct marketing.