1) ……………………….

refers to anybody of persons who are in intimate business relation and carry on any extensive transaction in any commodity a) Market b) organisation c) body corporate d) institution 2) ……………………….. is the performance of business activities designed to plan , price , promote and distribute want satisfying product and services to present and potential customers a) Buying b) marketing c) manufacturing d) selling 3) The main features of modern marketing is …………………. a) Marketing is consumer oriented b) Marketing is production oriented c) Marketing is demand oriented d) Marketing is competition oriented 4) Micro marketing describes ………………… a) Equalizing and distributing functions b) centralized exchange function c) Marketing comprises a wide range of activities d) all the above 5) ……………. refers to a consumer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organizational goals a) Social concept b) selling concept c) marketing concept d) management concept 6) a situation which may come about as a result of temporary shortage occasioned by short term excess demand for a company’s product is called as …………… a) De marketing b) social marketing c) Remarketing d) over marketing 7) ……………. refers to the focus on all scientific, social, ethical and managerial experience on marketing a) over marketing b) De marketing c) Social marketing d) Meta marketing 8) “Find wants and fill them” is a theme described in ………. a) Selling concept b) marketing concept c) product concept d) production concept

.is a distribution model that allows a company to sell their products directly to the consumer by choosing a word of mouth approach instead of advertising through traditional streams a)network marketing b) pyramid marketing c) referral marketing d) all the above 12) A marketing tactic that encourages a customer to take a specific action.is a type of marketing technique that relies on and encourages people to pass along a marketing message by word-of-mouth a) Direct digital marketing b) viral marketing c) stimulation marketing d) spaghetti marketing 14) ………………… is a marketing method in which one manufacturer sells its finished product to another for resale under the second manufacturer's label where that manufacturer already has access to the market through a well-established distribution system a) Synchro marketing b) symbolic marketing c) stimulation marketing d) spaghetti marketing 15) According to selling concept. is called……………… a)conversion marketing b)co-marketing c)direct digital marketing d)spaghetti marketing 13) …………………. is called ……………. a) Aggressive market b) conversional market c) balanced market d) developmental market 11) …………. focus is on a) Buyers needs b) market needs c) sellers needs d) consumer needs 16) Viral marketing means ……………….9) In ………………… products and services are bought by individuals for their own or family use. a)Hand to hand marketing (tissue pack marketing) b)word of mouth marketing ( buzz marketing) c) Social network marketing (viral marketing) D) Interaction with product marketing (experiential marketing) . a) Consumer market b) industrial market c) commodity market d) Capital goods markets 10) A market or exchange with a high trading volume.

or idea. b) How places compete with each other. this is the time to begin increasing investment. c) The worth and impact of marketing activities. person. 22) Taken to an extreme.17) Ambush marketing is also known as a) Guerilla marketing b) parasite marketing c) ambient marketing d) both a and b 18) ………. d) There is greater certainty at this stage in the cycle than at other stages. 24) The key term in the American Marketing Association's definition of marketing is: .is the marketing of products that are presumed to be environmentally safe.. a) Ecological marketing b) environmental marketing c) green marketing d) all the above 19) ……………is a slang term used to describe distributors who sell equipment or product without having obtained authorization from the manufacturer to do so. c) Planning should continue on the basis of no change in the level of national economic activity. d) Which type of promotional strategy works best. green consumerism by buyers of holidays would imply that buyers: a) Buy from ecologically responsible tour companies b) Visit more nature reserves c) Choose 'eco-friendly' holidays d) take fewer holidays 23) A critical marketing perspective is the process of determining: a) The value of a product. b) If it is fairly certain that the bottom of the cycle has been reached. a) Grey market b) black market c) red market d) blue market 20) Which of the following is NOT usually defined as an element of the marketing mix? a) Products b) People c) Place d) Profits 21) Which of the following is true about marketing planning at the bottom of a business cycle? a) This is the worst time to invest because the market is weak.

d) Person marketing.a) Process. 29) The Coca Cola organization is an official sponsor of the Olympics. . d) Place or distribution activities. 31)Which of the following statements is correct? a) Marketing is the term used to refer only to the sales function within a firm. The firm is engaging in: a) Place marketing. c) Marketing is an activity that considers only the needs of the organization. C) The relationship between a firm’s marketing strengths and its business weaknesses. d) Organization marketing 30) The term marketing refers to: a) New product concepts and improvements. not the needs of society as a whole. b) Sales. c) a philosophy that stresses customer value and satisfaction. d) Planning sales campaigns. b) Event marketing. b) Organization marketing. 25) The way in which the product is delivered to meet the customers' needs refers to: a) New product concepts and improvements. d) Value. b) Marketing managers don't usually get involved in production or distribution decisions. c) Event marketing. c) Advertising and promotion activities. and invitations to organization-sponsored events are most closely associated with the marketing mix activity of: a) Pricing b) Distribution c) Product development d) Promotion 27) The term 'marketing mix' describes: a) A composite analysis of all environmental factors inside and outside the firm. catalogues. b) A series of business decisions that aid in selling a product. b) Advertising and promotion activities. d) a blending of four strategic elements to satisfy specific target markets 28) Political campaigns are generally examples of: a) Cause marketing. b) Selling. c) Person marketing. c) Products. 26) Newsletters.

b) Cause marketing. 36) Marketing that moves away from a transaction-based effort to a conversation (i. 32) The purchase of goods or services for use by an organization in producing other goods and services or to support the daily operations of the organization or for resale is called: a) Wholesale marketing. b) Relationship marketing.g.d)Marketing is the activity. b) business-to-business marketing. government. clients. set of institutions. 33) _____________ focuses on the net-value customers realize from using the products/services provided by suppliers. b) Interactive marketing. and processes for creating. c) Direct marketing. c) Transactional marketing. and others is referred to as: a) Commitment selling. d) ) Public-sector marketing. d) Distribution marketing. c) Corporate marketing. competitors. 35) Which of the following is not an example of non-profit marketing? a) Political marketing. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e. and society at large. partners. delivering. employees. stakeholders) interact usually in real-time is known as: a) Digital marketing. d) Electronic marketing. regulators. a) Value retention b) Value-of-customers c) Value-tocustomers d) Value creation 34) An approach that encompasses a wide range of relationships. and exchanging offerings that have value for customers. 37) Which of the following is not a type of digital marketing activity? . not just with customers. c) Event marketing. communicating.e. d) Market engineering. but also those that organizations develop with suppliers.

viral marketing.a) Email marketing. d) Social web marketing. search marketing. b) Internet advertising. c) Digital Asset Optimization (DAO). or repeat-purchase activity is called: a) Search marketing. averaging. c) Permissionbased email marketing. 38) A form of marketing communications that uses internet-based resources for the purpose of advertising. c) Internet advertising. delivering messages to drive traffic to a website ('clickthrough rate') and also encourage trial. tools. technologies and or systems. techniques. a) Electronic marketing. d) Social web marketing. 40) A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called: a) Search marketing. . b) Social web marketing. b) E-mail marketing. d) Viral marketing. b) Contextual Advertising. d) Direct marketing. is called: a) Search Engine Optimization (SEO). 39) An advertising model used in which advertisers pay their host only when their sponsored ad or link is clicked. email marketing. and social web marketing. purchase. Feedback: Types of digital marketing activities include: internet marketing. d) Pay Per Click (PPC). 41) This is the process of marketing accomplished or facilitated through the application of electronic devices. mobile marketing. b) Interactive marketing. c) Print advert. online retailing. internet advertising. appliances. c) Internet marketing.

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