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XXX PRIVATE LTD.

EXECUTIVE SUMMARY
Gone are those days when people had the time to go to market, select the fresh green vegetables they need for the week. To facilitate the busy schedule on a day to day basis, door to door delivery mechanism will be employed to cater to the growing needs of the busily engaged people in our locality. XXX will be established to have Fresh Greeny Vegetables at your doorsteps With Affordable Price, WithOut any Strain on transport and WithOut any Lapse in time. Before taking a leap into this business, It becomes XXXs primary responsibility that we know the clients lifestyle, the vegetables they prefer, the quantity they need,the price they feel economical and at the same time, meeting quality expectations. A survey will be conducted on a regular basis for 2-3 weeks so as to know about the clients needs. XXX will come to terms with a standard renowned supplier from the wholesale market so as to meet out the clients needs/XXXs Delivery expectations. A Brochure will be prepared listing out the prices/availability of the vegetables with a marginal increase in pricing so that it still sounds viable to the clients. This Brochure will be distributed to our potential customers so as to comment on price/availability. Feedback received will be worked upon and final pamphlet will be made available and distributed as Fresh Veggie list to our customers. Delivery mechanism will be devised with the help of a truck and a team of 5 to 7 to meet out a single locality on an experimental basis. To meet out with the timing constraints, Fresh Produce will be fetched from the supplier early morning and as per our customer needs and with the relevant quantity, will be made available for every customer. Every customer will be delivered with this package and their expectations/Feedback/Next day list will be collected. Proper bookkeeping will be maintained and on a monthly basis, the bills will be sent through E-Mail and can be paid online to go along with the motto of Go-Green. Even bulk orders can be placed with the list beforehand by 2 or 3 days. XXX also plans to extend this business to all near by localities in this metropolitan gaining our customers trust.

XXX PRIVATE LTD.

BUSINESS DESCRIPTION
XXX will be primarily responsible for Door to Door delivery of Fresh greeny Vegetables thereby catering to the needs of the busily engaged/Employed sector.

VISION
Being in Service sector, To satisfy the growing needs of busily engaged in their day to day household work gaining their trust in a way thats close to the mission of the company.

MISSION
To be a leading provider in Service sector in Indian Market and soon establish a direct relationship with the wholesale dealership so as to have a Fresh Vegetable Produce market base of our own and employ Door to door delivery on various places in the state expanding our market base.

OBJECTIVES
Employ Door to Door Delivery of Fresh Green Vegetable Produce. Expand our market base to achieve the Star position in this service sector. Provide our clients with quality fresh green vegetables with affordable price tag and without any lapse in time. Have an edge over the competitors by employing Online options. Growth in annual turnover. Improvising in Intangible assets - Gaining Clients trust and faith thereby retaining the customer base and developing new relationships. Reducing the operational expenses.

XXX PRIVATE LTD. KEYS TO SUCCESS

Reputation:Every Customer Utilizing our service will want to return and will recommend us to their friends and family.Word of Mouth marketing will be a powerful ally to our business. Superior Customer Service:Knowledgeble,friendly service will be of utmost importance. Convenience:Our Customer will know that they can get what they want at a fair price.This will greatly reduce their need to travel to get desired items.

COMPANY OWNERSHIP
XXX PRIVATE LTD is a Limited Liability Company owned and operated by the founders: V.Ganesh R.Harish Madhusudan T.SaranRaj R.Sakthi Subramanian.

XXX PRIVATE LTD.

PRICING STRATEGY
Our plan revolves around the implementation of Door to Door Delivery services of Fresh vegetables on a day to day basis. Please find the below the Pricing Criteria that has been adopted as a part of our initial plan:

PRICE LIST Vegetables At Koyambedu (in Rs.) Tomato 13 Onion 17 Brinjal 12 Cabbage 3 Beans 20 Carrot 16 Drumstick 16 Beetroot 5 Onion 21 small Capsicum 20 Green 8 Chillies Lady's 8 Finger Bitter 14 guard Snake 7 guard

At XXX (in Rs.) 20 20 28 20 40 42 55 28 38 50 40 25 28 25

XXX PRIVATE LTD.

CURRENT STAGE OF DEVELOPMENT


In the initial phase, We devised out a plan to hire a Truck on a rental basis, Strike out a deal with the wholesale dealer in the Vegetable Market and explore the customer base in a particular locality. We managed to achieve the same with our minimum investment shared by the proprietors. Now, as Phase 1, We have implemented the above plan in actual practice and managed to sell our Vegetable Produce in few houses in our locality.

ROLE OF KEY INDIVIDUALS


Mr. R.Harish, The finance manager is an engineering graduate ,posseses good knowledge in finance accounting, planning etc. He has the experience of Handling Finance committee of our College Symposium. Mr.V.Ganesh, The marketing manager is an engineering graduate ,posseses good knowledge in Leadership, communication and decision making and has the experience of handling his fathers business. Mr.Madhusudhan, The R&D manager is an engineering graduate ,posseses good knowledge in technology,he is creative and innovative. Mr. T.Saran Raj and Mr. R.Sakthi Subramanian are part of the Customer Service Executive team whose job is to maintain cordial relations with the customer and ensuring that our customers are satisfied with our service there by sharing a great rapport with each other.

XXX PRIVATE LTD.

MARKETING
Our Main Target Markets are:

People looking out for fresh vegetables at their Doorstep.

People concerned about quality of their Fresh Greeny vegetables intake. People who are busily engaged and every second of their time turns into productivity.

COMPETITIVE COMPARISON
Our services are developed with the goal of providing people a good, value based purchase that will help them in their day-today activities. Our commitment to superior quality of vegetables, economical pricing sets us apart from our competitors. We make it a point to hear the Feedback of our Customers so that we can continually improve our service.

MARKETING STRATEGIES

Use distinctive signs, packaging, and clothing to help build customer recognition of your product. Set prices in round figures to speed up sales and reduce problems with making change.

Clearly label items and prices. Smile; be friendly; give a special greeting to repeat Customers.

XXX PRIVATE LTD.

MARKETING PROGRAMS
Our firms marketing programs will directly target our intended customer base, utilizing many different avenues of marketing. Initially, we will mass market introductory offers and Letters of introduction indexed against our customer database. We also intend to develop online marketplaces where our product and services can be marketed as well, taking full advantage of the very low cost offered by developing and managing your own sites.

SWOT ANALYSIS
Our

XXX PRIVATE LTD.

OPERATIONS
As per our already quoted initial phase plan, We have incorporated those mechanisms and have come up with the calculations mentioned below.
SINGLE DAY TRANSPORTATION EXPENSE

Tata Ace
Mileage Distance travelled Diesel consumed Rent Total 10 kpl 20 km 2 litres 5 hrs

Cost in Rs.
88 500

For 3 trucks

264 1500

1764

Probability of Customers buying

1st house

Vegetable Tomato Onion Green Chillies Cabbage

Weight (in Kg) 0.5 0.75 0.2 0.5

Sale Price/Kg 20 20 40 20

Sale Price (in Rs.) 10 15 8 10

Cost Price/Kg 13 17 8 3

Cost Price (in Rs.) 6.5 12.75 1.6 1.5

43

22.35

Profit

20.65

2nd house

Vegetable Beans Onion smal Capsicum Beetroot

Weight (in Kg) 0.75 0.5 0.2 0.45

Sale Price/Kg 40 38 50 28

Sale Price (in Rs.) 30 19 10 12.6

Cost Price/Kg 20 21 20 5

Cost Price (in Rs.) 15 10.5 4 2.25

71.6

31.75

Profit

39.85

XXX PRIVATE LTD.


3rd house Vegetable Biter guard Lady's finger Carrot Brinjal Weight (in Kg) 0.65 0.5 0.35 0.4 Sale Price/Kg 20 25 42 20 Sale Price (in Rs.) 13 12.5 14.7 8 Cost Price/Kg 13 17 8 3 Cost Price (in Rs.) 8.45 8.5 2.8 1.2

48.2

20.95

Profit

27.25

4rth house

Vegetable Tomato Snake guard Drumstick Onion

Weight (in Kg) 0.75 0.5 0.35 1

Sale Price/Kg 20 20 40 20

Sale Price (in Rs.) 15 10 14 20

Cost Price/Kg 13 17 8 3

Cost Price (in Rs.) 9.75 8.5 2.8 3

59

24.05

Profit

34.95

Profit on 4 houses

: Rs. 122.70

Profit on 20 houses : Rs. 613.50 On a total of 60 houses delivered by 3 trucks each delivering to 20 houses : Rs. 1840.50 Profit on Vegetables: Rs. 76.50 Profit % : 4.2 Mid Phase Plan : After the Successful implementation of our Initial Stage of Our Business Plan, we intend to acquire a loan amount of Rs. 6,00,000 with investment sparing Rs. 1,00,000 per head. We hereby enclose the details of this calculation.

Parameters

Value

XXX PRIVATE LTD.


Amount Invested per head Total Invested Loan Amount Interest Period EMI Price of 3 tata ace 100000 600000 600000 10% 48 months 15218 1,200,000

Since our operating hours are limited to early morning hours, We plan to utilize a part of dwell time of the Truck by hiring it to Private agencies at the rate of Rs. 1100 for 11 hours. So, For 3 trucks, it capitalizes to Rs. 3300 which amounts to Rs. 99000 in a month.