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Robert M Krulac

Simpsonville, South Carolina 29681 (864) 313-5086 rmk910@gmail.com


SUMMARY A dynamic, results-oriented sales and marketing executive with extensive experience in new business development, channel/territory management, acquisitions, brand management, and financial/strategic planning. A forward-thinking leader who leverages strong interpersonal skills to motivate team members to introduce new ideas for achievement, ensuring long-term prosperity and driving bottom-line growth. Uses exceptional organizational skills and keen eye for detail to identify new avenues by which to accomplish established goals, making substantial contributions to ongoing corporate success.

EXPERIENCE MORGAN AM&T Greenville, South Carolina 2006-2012

Business Director, Americas

Coordinated business development activities for three business verticals using multi-site manufacturing capabilities. Drove growth initiatives and managed operations strategy through consolidation of manufacturing footprint. Provided coaching and guidance to sales team in key industries served, including wind energy, solar, fluid handling, oil/gas, petro-chemical, railway, aerospace, mining, and general industrial. Oversaw electrical carbon, specialty carbon, and seal/bearing business verticals, totaling $160,000,000 in revenue. Managed 25-member department of sales managers, field sales personnel, application engineers, lab technicians, customer service, and independent contract representatives. Led global team coordination of business verticals with peers in Europe, Middle East, Africa (EMA), and Asia. Oversaw business operational excellence program for continuous improvement initiatives with customers and internal operations, providing best value proposition offering. Worked closely with financial controller to manage financial planning for P&L and budgets. Maintained knowledge of market dynamics. Maneuvered within large customer organization, forming key strategic alliances/partnerships. Implemented business strategy for electrical carbon business to achieve status as number-one marketplace supplier for 16 years. Achieved $80,000,000 vertical. Reorganized commercial staff. Built new corporate culture in mechanical carbon seal face industry to strengthen business and concurrently consolidate plant. Achieved $70,000,000 vertical with number-one market position. Grew specialty carbon vertical 30% over three years by obtaining multi-year contracts and leading crossfunctional team through $1,900,000 capital project expansion. Earned $8,000,000 vertical with number-two market position. Built brand market positioning base to achieve positive price pass through outside of inflation expectations year on year. Implemented matrix management/cross-functional teams to improve global alignment and communications. Instituted consistent business process for field sales forecasting/budgeting. Implemented new CRM package, Microsoft Dynamics. Negotiated long-term contracts with OEM customers for $50,000,000 in total revenue. Introduced market positioning of multiple brands within product portfolio. Achieved zero loss of brand equity based on purchase/consolidation of single entity companies. Managed implementation of channel management strategy, using direct sales personnel and third-party distribution to improve market share gains over 10% in select market segments. Mentored potential business leaders in organization.

Robert M. Krulac, Page 2 Business Director, Electrical Traction & OEM


2003-2006

Held responsibility for rail traction business growth in Mexico and South America, leveraging OEM customer approvals and relationships along with sole source OEM product approvals. Increased revenue growth in Mexico $500,000 through railroad contract management programs. Improved revenue growth in Brazil $1,100,000, using combination of local content supply and sister manufacturing satellite facility, as well as OEM brand recognition. Implemented organization structure to generate self-sustaining achievements to enable transitions within specific regions of personnel. Managed international sales organization. Implemented base business model of US rail/traction carbon brush business into Mexico and Brazil, achieving additional $1,500,000 of market share. ADDITIONAL EXPERIENCE

Director, Transportation Business, North America Rail & Aero, 2001-2003.


Established and negotiated two long term exclusive sole source product contracts at global locomotive OEMs and marketed product performance brand equity to become supplier of choice at major leading aerospace manufacturer.

Director, Market Development, Aftermarket Products, North America, 1997-2001.


Led market share optimization in industrial segments, including power generation, mining, steel, paper and motor repair by $5,000,000 due to sales channel management strategies. In addition, built brand marketing position, consolidating brands from acquisitions. Saved resource deployment $200,000, packaging $75,000 and marketing materials $200,000. Director, New Product Commercial Development, 1996-1997. Managed team to work in collaboration with go to market business development group toward understanding market needs to develop and market new products for introduction. Manager, Traction Business, USA, 1994-1996. Grew rail traction business from $2,000,000 to $8,000,000 by structuring and implementing a direct sell royalty program jointly with an OEM targeting the class 1, regional and transit rail marketplace. ELECTRO-MOTIVE, DIVISION OF GENERAL MOTORS, LaGrange, Illinois Marketing Specialist, 1990-1994. Led marketing for $25,000,000 of locomotive aftermarket products. Developed direct-sell program. Negotiated contracts. Implemented product introduction marketing programs/launches. Managed pricing agreements/international spare parts package bids. Saved $2,500,000, creating exclusive contracts with suppliers. Positioned aftermarket product parts portfolio within large contract bids. Maintained sale price above $1,000,000 per unit. Set up parts supply to obtain growth with contract maintenance operation of railroads. Grew shares 20% for annual contracts. Customer Service Representative, 1989-1990. Managed key major railroad accounts to support locomotive parts delivery to keep their locomotive fleet in service with no lost time. CAD Layout Designer, 1981-1989. Designed locomotive sub-systems aiding in the design and customization of the exceptions they wanted in the specification of their locomotives. Draftsman, 1979-1981. Initiated the start of career as a co-op student, who was offered a full time position in the Electro-Motive division.

EDUCATION LEWIS UNIVERSITY, Romeoville, Illinois, B.A., Business Administration, 1993

PROFESSIONAL DEVELOPMENT

Executive Coaching Program, Rowhill Consulting Group, 2011 Global Senior Leadership Training, Morgan Crucible, 2007 Senior International Business Program Training, University of North Carolina, Wilmington, North Carolina, 1998 Outward Bound Senior Management Training, Aberdovey Wales, 1995

Robert M. Krulac, Page 3

ADVISORY BOARD/CONSULTANT EXPERIENCE Clemson University, Industrial Advisory Board Member 2011 Current Consult on an economic impact study for Wind Energy Manufacturing job creation in South Carolina. Gerson Lehrman Group Councils, Council Member, 2007 Current Assist investment firms in better understanding markets, products, services, companies, and trends within various industries. PERSONAL Greenville County Disability & Special Needs Board Charity event volunteer Barbara Stone Foundation Charity for children and adults requiring long term care Events volunteer Leisure travel with Family and friends Attending sporting events Golf

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