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FIRST YEAR PAPERS 1 2 3 4 5 Subject Business Economics Economics of Marketing International Trade Management Practice Organizational behavior Max. Marks 100 100 100 100 100 Exam Hrs 3 3 3 3 3

SECOND YEAR PAPERS 1 2 3 4 5 Subject Managerial Economics Fiscal Economics Economics of Human Resource Management Operation Research Research Methodology Max. Marks 100 100 100 100 100 Exam Hrs 3 3 3 3 3

Ist - YEAR

Paper - 1 BUSINESS ECONOMICS UNIT I Definition Meaning and scope of Economics Micro and Macro Economics Economic growth and Economic Development Role of economics in business decisions Economic system and resource allocation. UNIT II Utility analysis of Demand Demand Analysis and Elasticity of Demand Indifference curve Analysis. UNIT III Production Analysis Law of returns and production functions, supply and elasticity of supply. UNIT IV Market Analysis Factor Analysis Cost Revenue & Break even Analysis. UNIT V Price policy and pricing methods Theory of Distribution National income Business cycle Public finance.

Reference: Business Economics by S.Sankaran Principles of Economics by D.M.Mithani Managerial Economics by S.N. Maheswari

Paper 2 ECONOMICS OF MARKETING UNIT I Marketing Definition Nature and Scope of Marketing Marketing objectives Marketing Process Marketing Functions Marketing Mix Market Planning Market Environment Marketing segmentation. UNIT II Product Planning and Development Product life cycle Brand Management New Product Development Distribution channels Channel choice Developing a channel strategy Retailing and wholesaling Promotion methods Advertising Personal selling. UNIT III Consumer Behavior Meaning and Definition theory of consumer Behavior appreciation of Indifference curve analysis Exchange Index number Consumer surplus Review of Demand Theory Choice under condition of Risk and uncertaining. UNIT IV Perfect Competition : Features Price and output determinan in the short and long run, importance of Time Element Monopoly: Features, price and output determination, price discrimination, degrees of monopoly dumping Perfect competition Monopoly comparison. Monopolistic Competition : Features price and output determination under individual and group equilibrium, selling costs, product differentiation Excess Capacity Wastes of monopolistic competition. UNIT V Difference between Internal and International Trade Need for a Separate Theory of International Trade Ricardian Comparative Cost Theory Modern Theory Gains from International Trade and Terms of Trade. Balance of Payments: Current and Capital Accounts Causes for Disequilibrium Methods of Correcting Adverse Balance of Payments Free Trade Policy Protection: forms of Protection on International Trade, Effects of Protection role of Protection in Under Developed Countries The International Monetary Fund and International Liquidity The World Bank. Reference: 1. Monetary Economics : Dr. R. Cauvery et al.

Paper -3 INTERNATIONAL TRADE 1 Introduction: International Trade Meaning and concepts scope and challenges theories of International Trade Economic Theories Modern Theories New Theories Balance of Payments Trade Barriers. 2 International Business Environment: Globalization of business-WTO and trade liberalization-emerging issues-implications for India-Regional Trade Blocks-Inter-regional trade among regional groups. 3 Counter Trades and Foreign Exchange: Forms of Counter Trade Reasons for the growth of counter trade Foreign Exchange Market SWAP operations-Determination of Foreign Exchange Rates Exchange controlobjectives of exchange control-methods of Exchange control. 4 Multinational Corporations and Market Entry Strategies: Definition Dominance of MNCs MNCs and International Trade Merits of MNCs Demerits-New Trends code of conduct MNC in India. Marketing entry strategies mergers and acquisitions Strategic alliance third country location - market segment selection. 5 Trade Procedure and Indias Trade Policy: Export regulations Export procedures Export packaging Insurance Import Regulations Import procedure Export documentation Import documentation Indias Trade policy New Import and Export Policy.

Text Book: 1. Francis Cherunilam, International Trade and Export Management, Himalaya Publishing House, New Delhi. 2. M.N.Mishra, International Marketing Management, Oxford and IBH Pub., New Delhi. 3. John D.Daniels and Lee H.Radebangh, International Business, Pearson Education Asia New Delhi-2000.

Reference: 1. Cateora, International Marketing, Mc Graw Hill. 2. ONKVISIT, SHAW, International marketing , Prentice Hall India 3. Waran Kegan, Global Marketing Management, Prentice Hall India. 4. Charles W.L.Hill, International Business, Irwin Mc Graw Hill, New York,2001. 5. Anand K.Sundaram and IndiaStewart Black, the International Business Environment, Prentice Hall of India, New Delhi,2001. Paper 4 MANAGEMENT PRACTICE 1 Basics of Management: Definition of Management Evolution of Management thought Early & Modern Approaches - Management Vs. Administration Management Science or Art.- Managers vs. EntrepreneursManagers vs. Leaders. 2 Planning: Nature and Importance- steps in planning- types of plans- Planning premises Objective- Characteristics and Hierarchy of objectivesManagement by objectives- Management by Exception. 3 Organizing: Nature of organizing- formal and informal organization-structure and process of organizing- authority and responsibility- Delegation of authority- Departmentation and its basis - Decision making-Styles of Decision Making. 4 Staffing and Directing: Staffing- purpose of staffing- recruitment and selection- training and development- performance appraisal- principles of direction- elements of direction- span of supervision- Motivation- Leadership Communication. 5 Controlling: Concept of Managerial Control - Nature of control - Needs for control - Significance and limitations of control - Types of control - Control process Control techniques: Traditional and Modern Techniques. Text Books: 1. Tripathi and Reedy Principles of Management TMH Edition II, 1994. 2. Hereld Koontz and Heinz weihrich Essentials of Management McGraw Hill Publishing House, Singapore International Edition, 1990

Reference: 1. L.M. Prasad, Principles and Practice of Management Sultan chand and sons Publishers 2. Joseph. L. Massie Essentials of Management Prentice Hall, 1985. 3. Stephen P Robbins and David A Decenzo Fundamentals of Management , Pearson Education, Third Edition, 2000. 4. C.B.Gupta - Management: Theory and Practice, Sultan chand and sons Publishers Paper - 5 ORGANISATIONAL BEHAVIOUR 1 Focus and Purpose: Definition, need and importance of Organisational behaviour-Nature and scope-Framework-Organisational Behaviour Models. 2 Individual Behavior: Personality-Types-Factors influencing personalityTheories. Learning-Types of Learners-The Learning Process-Learning Theories-Organisational Behaviour Modification. Attitudes-formation of attitude measurement of attitude. Perception-Importance-Factors influencing perception-Interpersonal perception. Motivation-Importance-Types-Effects on work behaviour. 3 Group Behaviour: Organisation Structure-Formation-Groups in

Organisations-Influence-Group Dynamics-Emergence of informal leaders and working norms-Group Decision Making Techniques-Interpersonal relationsCommunication-Control 4 Leadership and Power: Meaning-Importance-Leadership styles-TheoriesLeaders vs Managers-Sources of Power, Power Centers-Power and Politics. 5 Dynamics of Organisational Behavior: Organisational Climate-Factors affecting Organisational climate-Importance. Job Satisfaction-DeterminantsMeasurement-Influence on behaviour. Organisational change-Importance-

Stability vs change-Proactive vs Reactive change-The change processResistance to change-Managing change.Organisational Development-



Organisational Effectiveness-

Perspectives-Effectiveness vs efficiency-Approaches - The Time DimensionAchieving organisational effectiveness.

Text Books: 1. Stephen P.Robbins, Organisational Behaviour, Prentice Hall of India, 9 th Edition, 2001. 2. Hellriegel, Slocum and Woodman, Organisational Behavior, South-Western, Thomson Learning, 9th edition, 2001. References: 1. Schermerhorn, Hunt and Osborn, Organisational Behavior, John Wiley, 7 th edition 2001. 2. Jit S.Chand, Organisational Behavior, Vikas Publishing House Pvt.Ltd, 2 nd edition 2001. 3. Fred Luthans, Organisational Behavior, Mc Graw Hill Book Co., 1998. 4. New Strom and Davis, Organisational Behaviour, Mc Graw Hill-2001.

Paper - 6 1 MANAGERIAL ECONOMICS Scope of managerial economics, demand analysis, basic concepts, tools for demand forecasting, use of business indicators, Elasticity concepts. 2 Cost and production functions, short and long run cost functions, cost-price output relations, input-output analysis 3 Market Structure- pricing and output General equilibrium, perfect competition and monopolistic competition. 4 Nature and Scope of macro economic issues: Circular flow of income-national income concepts-methods of measuring national income difficulties in measuring national income - the role of economic planning-Indian economic planning. 5 Analysis of external sector: International Trade -the role of trade policy Balance of payments - analysis of performance of Indian economy in external sector. Text Book: 1. Sloman, John, Economics, Prentice-Hall of India Pvt.Ltd., New Delhi, 1998. 2. Dr.Sankaran, s., Managerial Economics, Margham Publications, Chennai, 1999, 4 th ed.

3. Dwivedi D.N.Macroeconomics-Theory and Policy, Tata Mc Graw Hill Publishing Co.Ltd, New Delhi,2001. References: 1. Ruddar Dutt and K.P.M. Sundaram, Indian Economy, S.Chand and Co., Ltd,New Delhi2002. 2. Irvin B.Tucker Macroeconomics for Today, Thomson Learning-2001. 3. Government of India, Economic Survey (Annual Publication, New Delhi) 4. Business dailies like Economic Times, Financial Express and Business Line. 5. Economic and political weekly. 6. World Bank and IMF Reports. 7. T.N.Hajela, Macro Economic Theory Konark Publishers Pvt. Ltd., Delhi. 1998. 8. Varshney, R.L.and maheswari, K.L., Managerial Economics, sultanchand, NewDelhi, 1999, 14th Ed. 9. Adhikary, M.Managerial Economics, Khosla Publishing House, New Delhi, 1996, 3rd Ed. Paper - 7 FISCAL ECONOMICS UNIT I Welfare Economic Functions of Public Finance : Multiple Theory of Public House Hold Allocation, distribution and stabilization functions private goods public goods merit goods market failures externalities efficiency rules for the provision of private and public goods second best economy. UNIT II Theory and Practice of Public Expenditure : Canons of Public Expenditure - Pure Theory of Public Expenditure., Pigou, Lindahl, Samelson, Musgrave. Evaluation of Public Expenditure : Cost benefit analysis fixed and variable budget long term projects and the need for discounting. Risk and uncertainly in public investment decisions. Structure and growth of the expenditure of the Govt. of India and Govt. of Tamilnadu.

UNIT III TAXATION Definition canons objects Structure of taxation Williamson, Horichs, Musgrave, Lutz-Chelliah role and effectsof taxations on growth and distribution of income principles

of taxation fiscal neutrality doctrine of excess, burden equity benefit equal sacrifice and equity theoretical background for progressive taxation shifting and incidence of taxation traditional and modern analysis dynamic incidence tax reforms in India Kaldor, Wanchoo, K.N.Raj, Chokshi, L.K.Jha, Committees recommendations. UNIT IV Public debt Classical, Keynesian and post Keynesian views techniques of borrowing Management, burden effects redemption public dept of the Govt. of India. Deficit financing conceptual difference in USA, UK and India extent, effect, and role as a tool of financing five year loans. Budget coordination in India. Fiscal policy objectives tools and techniques fiscalists versus monetarist its role in developed and developing countries. UNIT V Theory of fiscal federalism federal finance in India recommendations of finance commissions Dr.P.V.Rajamammar Committees Report. Reference : 1. Musgrave RA : Theory of Public finance (all the units) 2. Musgrave & Musgrave Public finance in theory and practice (all the units) 3. Musgrave : Fiscal Systems (Unit I) 4. N.Kaldor : Essays on value and distribution (Unit I) 5. Hyman, David : The economics of Governmental Activity (Unit I) 6. Hyman, David : Public finance : A Contemporary application of theory to policy (Unit I) 7. Twiney : Public enterprise (Unit I) 8. Buchanan : The demand and supply of public goods (Unit I) 9. Musgrave & AT Peacock : Classics in the theory of public finance (Unit I) 10. S.K. Singh : Public finance in developed and developing countries (Unit I) 11. V.K.Subramaniam : The Indian financial system ((Unit II) 12. Millard, Robert : Public expenditure economics (Unit I) 13. K.N.Reddy : The growth of public expenditure in India (Unit II)

Paper - 8 ECONOMICS OF HUMAN RESOURCE MANAGEMENT Perspectives in Human Resource Management: Evolution of Human 1 Resource Management-The Importance of Human Factor-Objectives of Human Resource Management-Role of Human Resource Manager-Human Resource Policies-Computer Applications in Human Resource Management. 2 The Concept of Best Fit Employee: Importance of Human Resource Planning-Forecasting Human Resource requirements-Internal and External sources. Selection Process-Screening-Tests-Validation-Interview-Medical Induction-Importance-Practices-Socialisation

Examination-Recruitment. benefits. 3

Training and Executive Development: Types of training methods-PurposeBenefits-Resistance. Executive development programmes-Common practicesBenefits-Self Development-Knowledge Management. Sustaining Employee Interest: Trade Union Objectives Growth difficulties-recommendation for strengthening Trade Union - Compensation Plans-Rewards - Workers Participation in Management.

Performance Evaluation: Methods of Performance Evaluation-FeedbackIndustry practices. Promotion, Demotion, Transfer and Separation-

Implications of job change. Methods


Text Books: 1. Decenzo and Robbins, Human Resource Management, Wiley, 6 th edition,2001. 2. Biswajeet Pattanayak, Human Resource Management, Prentice Hall of India,2001. 3. K.Aswathappa, Human Resource and Personnel Management, TMH, 3 rd Edition 2002.

References: 1. Eugene Mckenna and Nic Beach. Human Resource Management, Pearson Educatin Limited,2002.

2. Dessler, Human Resource Management, Pearson Education Limited,2002. 3. Mamoria C.B.and Mamoria S.Personnel Management, Himalaya Publishing Company1997. 4. Wayne Cascio, Managing Human Resources.Mc.Graw Hill,1998. 5. Invancevich, Human Resource Management Mc Graw Hill,2002.

Paper - 9 OPERATION RESEARCH 1 Linear Programming Problems(LPP) : LPP- Meaning Formulation of LPP - Graphical Method - Simplex solution- Big M Method. 2 Transportation & Assignment Problems: Transportation problem-North West corner Solution Least Cost Method Vogels Approximation MethodStepping Stone Method - MODI Method-Degeneracy, unbalanced matrix. Assignment model- Hungarian method- Traveling salesmen problem. 3 Sequencing Problem and Game theory: Sequencing Problem Processing N jobs through 2 Machines- Processing N jobs through 3 Machines -Processing N jobs through M Machines- Processing 2 jobs through M Machines. Game Theory Meaning Saddle Point Two persons Zero Sum GamesDominance Property- Graphical and L.P.model problems. 4 Network Project Scheduling &Replacement Theory : Network and Basic Components- Rules CPM and PERT for project scheduling- Resource leveling, crashing, Resource planning. Replacement Theory IntroductionReplacement of items with gradual Deterioration Items that fail completely and suddenly. 5 Decision Theory: Decision making under certainty - Decision making under Uncertainty- Decision making under risk: Expected value , EVPI- Decision trees Analysis.

Text Books: 1. R.Panneerselvam, "Operations Research", Prentice Hall of India-2002.

2. Hamdy A Taha, "An Introduction to Operations Research Prentice Hall, Sixth edition2000. 3. J.K.Sharma, "Operations Research. Theory and Applications", Macmillan-1997. Reference Books: 1. P.K.Gupta.D.S.Hira, "Problems in Operations Research", S.Chand & Company-2002. 2. P.K.Gupta and D.S.Hira, "Operations Research", S.Chand & Co.Ltd., New Delhi-2002. 3. C.K.Mustafi, "Operations Research: Methods and Practice", New Age International(P) Ltd., Publisher-2000. 4. S.Kalavathy, "Operations Research", Vikas Publishing House(P) Ltd-2000. 5. Dr.N.G.Nair, Resource Management Techniques Vikas Publishing House(P)Ltd

Paper - 10 RESEARCH METHODOLOGY UNIT I Meaning of Research-Types of Research-Logical Methods Scientific Methods Defining Research Problem Research Design Problems pure Applied, Action and Evaluation Research, Economic Research and its Significance for Policy.

UNIT II Formulation of Hypothesis - Methods of Social Survey Cases and Sample Survey Sample ring Design Sources of Data Types of Data Methods of Data Collection Processing of Data Tabulation Presentation Statistical Tools. Correlation Simple Correlation - Multiple Correlation Regression Simple Regression Multiple Regression. UNIT III Characteristics of Statistical Methods for Economic Analysis Model Buildings Econometric Models Analysis Path Analysis. Steps in Econometric Research - Multivariate Analysis Factor


Teaching of Hypothesis Types of Errors Parametric Non Parametric Standard Tests of Hypothesis T Test Z Test F Test- Chi Square Test.

UNIT V Thesis and Report Writing Different Stages in Writing Report Layout of the Research Reports Types Precaution for Writing Research Reports.