The Blogger’s Glossary

By no means a definitive list, here is listing of the popular terms and phrases used within blogging world:

Anchor text The text of a backlink. Most search engine experts agree that the archor text is a factor that can influence largely the search rankings of a website or web page. The more topical they are the better (provided some variety is included, else a spam penalty could occur). A section of a blog where all or some of the existing posts are displayed. They can be displayed by category, by month, by year and so on. A web feed syndication format, developed as an alternative for RSS. It basically enables people to receive updates from a website whenever new content is published. Automated form of podcasting that allows bloggers and blog readers to generate audio versions of text blogs from RSS feeds. A blog where the posts consist mainly of voice recordings sent by mobile phone, sometimes with some short text message added for metadata purposes. (cf. podcasting)

Archive(s) Atom Autocasting Audioblog

Backlink(s) Hyperlinks present in other blogs or websites that point either to your homepage or to internal pages of your website or blog. They are important because Google and other search engines relate the number and quality of backlinks to the trust level of that website. A law blog. An entry in a blog requesting information or contributions. A specific type of website where the author publishes his or her thoughts, ideas or knowledge about different topics. Usually the content is published in small articles, called posts, and in chronological order. Blogs emerged as online diaries, but today they cover all niches, and compete head to head with mainstream media. An event where bloggers get together to create a collection of articles covering a common topic. Most of the times they have one hosting blog, and participant blogs that will send their contributions to the

Blawg Bleg Blog

Blog Carnival


carnival. Blog client (weblog client) is software to manage (post, edit) blogs from operating system with no need to launch a web browser. A typical blog client has an editor, a spell-checker and a few more options that simplify content creation and editing. Anyone who owns or authors a blog. Blogger is also the commercial name of Google’s hosted and free blogging platform (recognized by the .blogspot extension). The act of writing something on a blog. It can also mean the broader range of activities that bloggers perform (e.g., interacting with visitors, researching content and so on). One of the most popular RSS feed readers. It is a web-based application that allows the user to subscribe to and manage RSS feeds. A list of other blogs that a blogger might recommend by providing links to them (usually in a sidebar list). Term used to describe the universe created by all blogs, its connections, networks and conversations. A free blog counter that allows bloggers to track visitors and provides related web analytics data such as pageviews, keywords, and countries. A category of software which consists of a specialized form of a Content Management System specifically designed for creating and maintaining weblogs.

Blogger Blogging Bloglines Blogroll Blogosphere BlogPatrol Blogware

Categories Collaborativ e blog Comments Most blogs cover a wide range of sub-topics, and those are called categories. A technology blog, for instance, might have different categories for software, hardware and science news. A blog (usually focused on a single issue or political stripe) on which multiple users enjoy posting permission. Also known as group blog. Virtually all blog platforms contain a comment system where readers are able to comment and leave feedback on each page and/or post of the blog. The author might or might not require user registration before a comment can be posted. This feature transformed blogs into live conversations, and it contributed largely to their overall success on the Internet. Like e-mail spam. Robot “spambots” flood a blog with advertising in the form of bogus comments. A serious problem that requires bloggers and blog platforms to have tools to exclude some users or ban some addresses in comments. Acronym for Cascading Style Sheets, and it is a language used to style web pages written in HTML and XHTML. The advantage of CSS is that it allows you to control the style of any number of pages

Comment spam CSS


simultaneously from a central location (the CSS file).

Desktop Blogging Client An off-line blog management (posting, editing and archiving) tool

Feeds Also called web feed or news feed, is a data format used on the Internet to allow users to receive updates from their favourite websites and blogs, as soon as new content is available. There are two main feed formats: RSS and Atom. (See RSS Feed) Usually the term refers to a widget by Feedburner that reports the total number of RSS subscribers to a given blog. A web company (acquired by Google recently) that provides added servers for website owners that publish an RSS feed. It is a free service, and it allows you to make your feed more human friendly, to add special features, and to collect data and statistics about your subscribers. A portmanteau of "fake" and "blog". A blog that's ghostwritten by someone, such as in the marketing department.

Feed count Feedburner


Google Analytics A free service provided by Google that gives a website owner all sorts of information and statistics about the incoming traffic and visitors. Google Analytics is also known as one of the most reliable web analytics services (others like Webalizer or AwStats tend to over-estimate the numbers by including non-human traffic on the data). The most popular RSS reader around the Internet. It is a web-based application that allows the user to subscribe to and manage RSS feeds. Given its popularity many websites use special badges to let the user subscribe to Google Reader directly.

Google Reader


J-blog A journalist blog.

Keyword(s) See Tags

Legal blog Litblog A blog about law. A blog that focuses primarily on the topic of literature.

Meta tags Those are HTML tags that resides in the <head> section of a web page. Unlike other HTML tags, meta tags do not appear anywhere on the page itself, so most visitors never see them. Different meta tags serve different purposes, but they are generally used to provide additional information about the page to search engines bots. Term for blogs written by members or veterans of any branch of military service - Army, Navy, Air Force, or Marines. A contraction of military and blog. A portmanteau of "mobile" and "blog". A blog featuring posts sent mainly by mobile phone, using SMS or MMS messages. They are often photoblogs. A blog constructed as a conversation between more than two people.

Milblog Moblog Multiblog

Niche In online jargon, it refers to a specific topic or subject. Most websites cover one or more niches. Examples include sports, gossip, humour and finance. Some niches are said to be more popular and/or


profitable than others.

Permalink Ping Permanent link. The unique URL of a single post. Use this when you want to link to a post somewhere. A computer network tool used to test whether a particular computer or host is reachable across on the web. Inside the blogger and webmaster jargon, ping also means the act of sending a network message to a server, to inform it that your own website or blog has been updated. Whenever you publish a new post, for instance, you could ping a search engine to let it know about it. A network tool used to notify a website when someone else has linked or referred to it. Most blogging platforms handle pingbacks automatically. That is, when someone links to an article that you wrote, his link will appear in your comments section. A term coined by Yaro Starak, which represents a long and structured article, containing useful information or resources, that is published in a blog. Pillar articles are vital for building authority and generating traffic on your blog. Both of those factors come from other bloggers that find the value on the pillar article and link to it. A Photoblog. A portmanteau of "photo" and "blog". A blog mostly containing photos, posted constantly and chronologically. The alert in the TrackBack system that notifies the original poster of a blog post when someone else writes an entry concerning the original post. Contraction of “iPod” and “broadcasting” (but not for iPods only). Posting audio and video material on a blog and its RSS feed, for digital players. An entry written and published to a blog. For blogs with common language URLs, the post slug is the portion of the URL that represents the post. Example:


Pillar article

Photoblog Pingback Podcasting Post Post Slug

RSS Acronym for Really Simple Syndication. It is a format used to deliver information from websites and pages that get updated regularly. An RSS document (which is called feed) contains either a summary or


the full content from a website. The main benefit of RSS is that it enables people to stay connected with their favourite websites without having to visit them. Once you subscribe to a particular RSS feed, you will automatically receive updates from the website that publishes the feed, whenever they release new content. RSS aggregator RSS feed Software or online service allowing a blogger to read an RSS feed, especially the latest posts on their favourite blogs. Also called a reader, or feedreader. The file containing a blog’s latest posts. It is read by an RSS aggregator/reader and shows at once when a blog has been updated. It may contain only the title of the post, the title plus the first few lines of a post, or the entire post.

Search engine friendly URLs SEO or, for short, SEF URLs, implemented with a Rewrite engine. Acronym for search engine optimisation. It includes several activities that are aimed to improve the rankings of a website inside the results page of search engines (mostly Google these days). There are main two groups of activities: on-site optimization, which tries to optimize the different tags and the content on the website; and off-site optimization which tries to work on external factors like the number and quality of backlinks, promotion techniques and so on. A blog which is composed of spam. A Spam blog or "any blog whose creator doesn't add any written value." The Slashdot effect can hit blogs or other website, and is caused by a major website (usually Slashdot, but also Digg, Metafilter, Boing Boing, Instapundit and others) sending huge amounts of temporary traffic that often slow down the server. The term used when a blogs feed is added to a feed reader like Bloglines or Google. Some blogging platforms have internal subscriptions; this allows readers to receive notification when there are new posts in a blog. Visitors that either grabbed the feed of a website or that subscribed to receive updates via email. Whenever the site is updated with new content, those subscribers will be informed about it or receive the content integrally on the RSS reader or email inbox. Webmasters and bloggers value subscribers because they represent a loyal and stable source of traffic.

Spam blog Slashdot effect




Tags Similarly to categories, tags are used to classify the articles or content on a website. Tags, however, are more flexible than categories, and usually are used in a more specific way. One article or post is usually filed under one broad category, and many tags are assigned to it. Templates, used on the "back end" of a blog that work together to handle information and present it on a blog. CSS based code that when applied to the templates will result in visual element changes to the blog. The theme, as a whole, is also referred to as a blog design. Most blogs publish content in a chronological order, and therefore each article or post carries a timestamp that reveals when it was first published. Blogging platforms like WordPress have a flexible timestamp feature, allowing the user to pre-schedule posts that should be published automatically in a future date. A network tool, similar to the pingback, used to notify a website when someone else has linked or referred to it. The difference between the two is that Trackbacks are more often subject of spam.

Templates Theme Timestamp



URL Acronym for Uniform Resource Locator, sometimes used as a synonym for Uniform Resource Identifies (URI). The URL includes a domain name and a protocol to be used. For example, when a browser sees the URL it knows that it will need to send a secure http request to the host

Vlog A video blog; a vlogger is a video blogger (e.g. someone who records himself interviewing people of a certain field).

Warblog Weblog WordPress plugin A blog devoted mostly or wholly to covering news events concerning an ongoing war. The unshortened version of 'blog'. Plugins are pieces of code created with the purpose of expanding the functionalities of a software, in this case of WordPress. There are literally thousands of WordPress plugins already created, solving a wide range of problems and needs.


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