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It is a very important and crucial task for every factory. In order to do the costing some points have to be considered. These are: Cost of raw materials, salary and wages of officers and workers, distributions and advertisement expenses, depreciation etc. In the Shabab Fabrics Ltd., the cost analysis part is mainly done by Marketing Head and he is supported by the other departments. Price of the Product Generally price of product is determined by the required profit adding to the total expenses. So, Price of products= (Direct expenses + Indirect expenses + Factory Overhead) + Required profit
Factors Affect the Costing Price of yarn Process loss of yarn for weaving (10%) Cost of sizing Weaving cost Cost of dyes & chemicals Cost of dyeing Stitching accessories cost Stitching cost Transportation cost Process loss for dyeing (8%) Packing cost Factory depreciation Utility Overhead
Price Range of Different Products Type of towel Hand towel Bath towel Bath sheet Size 50X90 cm , 50X100 cm 70X140 cm 100X150 cm Price $ 2.5 $ 5.4 $ 8.25
is a 100% export oriented industry. .83 $ 8.50 $ 0.Bath Mat Face towel Guest towel Beach towel Bath Robes Terry wrapping 50X80 cm 30X30 cm 30X50 cm 100X150 cm $ 1. All the goods produced in this industry areexported into various foreign countries.05 Marketing Consumers of Product Shabab Fabrics Ltd. Name of the Buyer Red cats Jinwoo corp Four well Tangon Pandey Otturi Standard Trinity Otto H&M N&S TD Tesco Palm beach Json Manpower Marketing plays a vital role in the field of displaying / showing the goods criteria of the products to the buyer & to communicate with the buyer. There are about 08 people in the marketing section of the industry.25 $ 15.68 $ 15.93 $ 0.
By both side understanding the rate & the order quantity are fixed. The main duties & responsibilities of a marketing officer are given bellow: To prepare cost sheet by dealing with the buyer. In case of Towel marketing the dealings with the buyer is a very important factor. The buyers give their orders continuously all over the year.Marketing Strategy Marketing strategy is a very important factors to sale the products to the buyer.mainly senior marketing officers. A marketing officer also has some other duties. To take different steps by discussing with the high officials & merchandisers To maintain a regular & good relationship between commercial officer & merchandisers To maintain a communication with the buyers and buying houses . A well defined marketing strategy has the following characteristics: Good quality Low price or competitive price Prompt service Commitment Good business communication Duties & Responsibilities of Marketing Department i) Market research ii) Market development iii) Customer’s motivation iv) Production follow up v) Technical assistance of customer Dealing with the buyer & convince the buyer is the main duty of marketing officer. If the marketing strategy is not so developed. Shabab Fabrics Ltd. it will be very hard to reach the goal. There are some fixed buyers of the industry. merchandiser & higher officials deal with the buyer. The marketing officers & the merchandisers communicate with the buying houses to collect the orders.
Hence they have reached this position. has gone into the bulk production in the year of 2010. Shabab Fabrics Ltd. Communicate with better criteria of the products Growth of Shabab Fabrics Ltd Shabab Fabrics Ltd. . If the problems are resolved then Shabab Fabrics Ltd will be a one of the biggest Terry Towel factory in Bangladesh. Within one and half years the company has reached to the break-even point which is a tremendous achievement for any kind of industry. has many problems.